Getting a product from your supplier to Amazon requires investment--this investment is your Cost of Goods Sold or COGS

Why do we need COGS for Flywheel?

COGS data helps us give you more holistic picture of how your Amazon business is performing. COGS is integral to getting the best calculation of your estimated gross profit and margin. Without COGS, you risk acting on and analyzing incomplete metrics.

What should you factor in when entering COGS?

Things you should consider when entering COGS for a particular SKU:

  1. Supplier costs
  2. Cost of getting the item to your local warehouse (if applicable)
  3. In case of Seller-fulfilled Prime and FBM: Also consider the cost of shipping the product to a shopper

What should you leave out of your COGS calculation?

Things we report on for you:

  1. FBA fees (where applicable). This includes pick-n-pack, order handling, shipping and Amazon customer support
  2. Amazon selling fees. The commission Amazon takes on each sale. Commonly 15%, but can vary based on category
  3. Advertising spend

How do you enter COGS?

Review this article for a quick guide on how to enter COGS and start getting more (and better) metrics.

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