Social Media campaing proposal

The Series

A series of YouTube and IGTV capsules with Rodial’s & Nip+Fab’s top collaborators, whether they are MUA, celebrities, the team, the founder. A short, sweet and empowering conversation about what beauty or fashion look empowers them when they’re off to work, doing what they do best. Featuring Rodial’s products and possibly a relevant collaborator.


Inspired by Rodial’s founder story and more recent book, create a campaign that seeds the launch of a new product by telling different stories of success and empowerment.

The Format 

1-2 min fast paced, entertaining edit, both portrait and widescreen for IGTV and Youtube Channel. Release a video per week until launch of the new product.

Guiding questions

-If you were to marry yourself, what would your vows be?

-If you could only pack one beauty item that you know will make you feel confident straight away, what would it be?

-When did you realise, you made it?

-What advice would you give to women who are on their journey to their professional success?