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Showing posts from October, 2013

Unplugged: A Day without Internet.....!!

Unplugged: A Day without Internet

Stuff happens! Have you ever thought how life can be for a day if there is no internet around you? Yes, an entire day! Just imagine 24 hours or 1440 minutesor 86400 seconds of a daywithout internet on your laptops, iPads, Smartphones. Could you do it?  Is it even possible? Terrifying right? A day without being able to use the Internet was a major wake up call for me.

It goes without saying that we live in a world where Internet is everywhere. Everyone is connected to the internet, some more than others. A lot of us, I dare say, can't be disconnected with the internet without being anxious even a little bit.

Does it make you a little anxious? Suddenly feel like there's nothing to do? Can't wait to go back online and check who liked your Facebook status you posted 3 seconds ago?
That's a problem, and I think I am …

Online Buying Trends India

Online Buying Trends


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Social Media for Small Businesses and Entrepreneurs

Social Media for Growth of Small Businesses and Entrepreneurs



instagram for business

Using Instagram for Business
Have you ever imagined that you can use photographs and video for your brand awareness through instagram ? 
Getting started on instagram is very easy just click, edit and share ! For  this you just need to sign up and add your brand logo, and add a link to your website, connect linking through facebook and there you start yourself.
But how you integrate instagram with business? 1. Most of the business are getting into fame through instagram. Instagram has very well provided us with a guide : instagram for business 

2. Balance Fun Images With Pictures From Your Business Anthropologie has struck a good balance with their images. Their followers like fun images as well as business ones. A puppy picture received 7,640 likes and a picture of their personal shoppers posing at a company luncheon event received 3,457.
One of the ten most engaging posts mentioning #Anthropologie. Track the engagement on your images to find out what your followers like best! 3. Cultivate a F…

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines-- including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. Search Engine Optimization is simply the process of increasing the visibility of a web page. All search engine traffic starts with a keyword. Pick a keyword to target and rank for it in order to get the traffic generated by that query. The act of getting a page on our site to the top of the SERPs (search engine results pages) is essentially SEO.
SEO are of two types namely WHITE HAT SEO and BLACK HAT SEO.
White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which abides by the search engine (mainly Google) guidelin…

Facebook v/s Twitter

Facebook v/s Twitter

Any business being small or big uses social media channels to market their brand to the public online. But how do you go about choosing the right social media channels for your business? The internet today has been flushed with different kinds of social media channels, with Facebook and Twitter as the two most widely used social media networks in the world.
Between the two how do you identify which one is doing its job as a social media channel to direct clients to your brand? Perhaps what you should be asking first is what kind of brand you are.
It is because Twitter and Facebook are different and work in different ways. You must put in efforts into your social media channels whatever may be the result. This isn't just about updating your status; it's about your brand making promises to your client and ultimately a consumer relationship. Also must identify your target audience. Establish quickly what your brand means and who is interested in it. What motiv…

Mobile Marketing Importance & Advantages

Mobile Marketing Advantages

Today, Marketers in the digital world are constantly trying to find most opportunistic ways of marketing to their target audiences, searching for innovative ways to market their products & services. 

Mobile Marketing is very much the thing for all marketers. Offering various benefits, it has practically changed the face of conventional marketing as well as bringing in a lot more connectivity, Mobile Marketing is going far beyond e-Marketing and the way companies view this aspect of business.
Mobile is no longer something you can afford to ignore......

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Pinning for Profits & Performance

How Pinterest can help you in social media ?

Imagine a drawing board where you can draw, create your own pictures.Now imagine you can share your board online with all your friends online through various social media sites  - this is what pinterest is all about Radial Thinking, An Innovative Approach albeit non-liner one.

Pinterest is a Revolutionary online platform were you can pin / repin your pictures.
But how One might THINK what the Hell this has to do with my Business, does it affect my business?
Ah ...ha.. So this has now your Gret-matter (Brain) Trickling.

We all have seen college displays for all relevant  information on a board, also  similarly even in our office does the same now why do they do it thats the question arises in our mind.

The purpose of this is to let the message go to relevant customers faster and let all know about whats happening and when its happening.In other words its to highlight to the visitors about the product ,services, innovation.
However, there is a limit…
Content Marketing

What is Content Marketing?
Content Marketing is creating and delivering valuable content to your target audience. In short attracting to the right audiences.

What is content?
Content is the matter of a particular subject.The wide information of a certain field.Content is in any form like 1. Info-graphics
2. Whitepapers
3. Video & audio
4. Blogs
5. Case-study & newsletters
6. Emails

Why Content Marketing?
1. Generates 3times leads than normal traditional marketing.This will lead to increase in number of visitors.
2. Build trust, create value among suspects - people who want to know what you know not what you sell.
3. Decrease cost, increase customers.

Cornerstone of marketing -
SEO plays an important role in content marketing. Social media platform also helps build in spreading the content go viral. Brand personality also is an important aspect of content marketing.Content directly affects search. For eg. if you type info-graphics in your search bar all information related t…
QR Codes 


Do you know what it is?

Have you ever thought how it works?
1. —Data can be translated into a QR code by any QR generator, many of which are available for free.
3. —Decoding the information can be done with any mobile camera phone that has a QR reader application.
How do I design my own QR code ?
1. There are free websites which you can use :
3. You can generate as many as you need.
4. There are no limits on the number of times it …

Social Media Optimization tips

Social media optimization(SMO) refers to the use of a number of social mediaoutlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved includeRSS feeds,social news and bookmarking sites, as well associal networking sites, such asTwitter, andvideoandbloggingsites. SMO is similar tosearch engine optimizationin that the goal is to generate traffic and awareness for a website.           Social media optimization is becoming an increasingly important factor in search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such asFacebook,Twitter, andGoogle+to rank pages in thesearch engine result pages. The implication is that when a webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's quality. Thus, search engines can use such votes accordingly to properly rank websites in search engine re…

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