Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. CMO’s eyes light up when they hear growth hacking; it feels new and chichi. Every SEO should know that home pages typically have the most amount of incoming link equity, and thus serve as highly rankable pages in search engines. Use it before it ceases to be an enabler of competitive advantage.

Adopy a monetisation first approach before putting efforts into local search

And then, number two is content marketing. Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post. PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site.

How does web design and development affect marketing?

That is the reason why same search string generates different results in different search engines having distinct algorithms. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. That takes time. Your net promoters are those customers who are engaged with your site, so emailing them is a slam dunk.


Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. In combination with the Keyword Focus, the internal linking with optimized reference texts is an important element of the OnPage Optimization. According to Gaz Hall, a UK SEO Consultant : "Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s)."

High advertisement ratio can be mitigated by using onsite SEO

Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. In some cases, you may never get there – don’t be afraid to shift your focus to other organic opportunities for exposure. If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in.