Brand Launch for 42 Gold

Art direction and design for launch of Los Angeles based shoe brand, 42 Gold. The project spread across print, art direction, ecommerce design, branding and social media marketing.

Branding, Art direction, and Concepting

Photography: Justin Coit

Models: Isabella Derrick and Sonia Sandha
Copywriter: Arnold Stephens
Makeup: Tasha Reiko Brown
Stylist: Enrique Melendez
Hair: Jayson Medina

The creative I designed follows the brand ethos and campaign idea “Step Into Your Own”, depicting the modern woman; our leaders, mothers, and curators. To reflect the brand being inclusive and trendforward, yet timeless, like the 42 woman, one who is focused, grounded and elevated.

The product being shot in a clean way and engaging way to capture the the customer’s attention, truly focusing on highlighting the beauty of the product.

A major part of the brand, focusing on ‘the everyday modern woman’. Looking to showcase women in all industries and professions, truly potraying the “one for all” ethos the brand stands for with interviews and spotlights.