The Morning Show

Tomer Garzberg explains his system of online dating, using data to find love

Digital Staff
The Morning Show

Online dating can be mind-boggling at the best of times, so one man decided to remove the mystery and turn to science instead.

Tech entrepreneur Tomer Garzberg created a dating system based on data, setting up a spreadsheet to filter out the Tinder undesirables and find the perfect match.

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Tomer's dating approach was based on marketing science, testing various photos and bio descriptions on Tinder to determine which was most successful.

He then collaborated with a behavioural scientist to compile a list of questions to determine how psychometrically aligned he and his date would be - covering everything from whether or not they would steal a stapler from work to relationships with the family.

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In eight months, Tomer dated 117 women using his system - and he says a 'high percentage' of the 117 dates ended in sex.

But his 117th date was successful - and they ended up in a relationship for three years. Despite breaking up, he says it wasn't a 'failure'.

"The intention was to find love, so I was trying to optimise my matches to everything I wanted to fall in love with," Garzberg said.

Data flaws

Now, Tomer is taking his romantic research to the mainstream, explaining his labour of love to Sami Lukis on her Romantically Challenged podcast - and she's expressed her concerns about some flaws in Tomer's method.

"When you're looking at data, it was too clinical for me," Lukis said.

"Tomer removed all the emotion from dating - and as frustrating as it can be, I want that emotion, I want the chemistry, and to feel the fireworks.

"The other thing that we had a good debate about is that Tomer doesn't believe in compromise. With his system, there is no room for compromise because science doesn't compromise."

Is there a science to love?

"What I've learned is that none of us have a clue what we're doing - and dating is incredibly difficult and frustrating," Lukis said.

"When you are single and you haven't been having much success, it's easy to feel like there's something wrong with you - particularly if all of your friends are in relationships.

"The thing with Tomer's experiment, more than anything, is that it showed how technology is so engrained in dating these days.

"Technology is meant to bring us closer together, but in a lot of cases it often makes people feel more disconnected."

And for the data-driven Tomer, he's come to one conclusion: "There are no rules in love."