What is a squeeze page?

A “squeeze page” is a single page and its sole purpose is to either capture the visitors email address (in return for your free giveaway) or in some cases, to make a sale, but by far the main reason is to capture the visitors email address.

When building a business, a highly-effective squeeze page is essential for daily lead capture because without those leads network marketers don’t have a business!

Design an effective squeeze page.

“Who do you want” – One of the more important steps, yet time and again people charge straight in without a clear understanding of exactly the type of person they want on their email list yet without this vital step how are you going to develop a campaign good enough to create interest and gain trust.

Take the time to work out exactly who you are trying to attract on to your list in terms of your ultimate goals. Then and only then will you know how best to write the copy.

Your squeeze page has one goal to get people to sign up to your email list; every word on the page should support that single action. If it doesn’t, lose it.

Things to Avoid

Remove anything distracting the user from signing up that includes things like the sidebar, links, navigation menu, non essential text, links and images this page should have one purpose only “sign them up”

Your primary goal with a squeeze page is to get people to opt-in.

You must have:

  1. A headline: You’ve got to instantly catch attention with your headline.
  2. Benefits: You’ve got to tell by teasing, usually with fascinating bullet points.
  3. Call to Action: You’ve got to expressly tell people to sign-up.
  4. Opt-in form: You’ve got to have a way for them to sign-up.
  5. Build Trust: Add a photo or signature, privacy disclaimer, testimonials anything to show that you are trustworthy.

The Gift.

This could be a free report, eBook, or piece of software, news feed or any other freebie.

You will always get subscribers who take your incentive with an alternate “specially for spam” email address, or simply unsubscribe immediately, it is your job to keep them subscribed, you could for instance offer to drip feed them reports over time, break the eBook into parts or give early news on what’s coming next.

The key is to make people aware that you’re giving more than you’re taking.

Keep the page focused and concise, obviously the essentials have to be there, the headline, benefits, call to action and obviously the opt-in-form but also reassure the user that you will respect their privacy there is nothing worse than signing up for something useful then finding your details have been passed on to all and sundry.

How much information do you really need?

The less you ask for the more likely they are to sign up, you only need the email address, if you want more trial more but in our tests the email only option performed far better, however, if your business needs a mailing address, or other personal details consider getting them on board first then build up your contact details. The more trust you build; the more people open up to you.

Don’t Forget to Monitor and Test!

Every business is different the only way to find exactly what works for you and your potential audiences to do your own testing. Even changing a single sentence or word can make a difference good or bad so monitor.

If you would like any help or advice with your web presence contact us.

At CodeSpinner we have over 25 years experience of producing custom software.



Tel: 07850 009750
Email: info@codespinner.co.uk
Website: http://www.codespinner.co.uk/
Twitter: @CodeSpinner

Tell me and I’ll forget, show me and I will remember, involve me and I will understand (old chinese proverb).