

Author: Goodrich, Laura
Editor: Berrett-Koehler Publishers
PubDate: 2011
Edition n°:
ISBN: 978-1-60509727-5
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- Shows how an intentional focus on what you want rather than on what you're trying to avoid turns insight into actions and actions into breakthrough results
- Provides unique and practical exercises and aids -- including an online Seeing Red Cars toolkit
- Based on the popular Seeing Red Cars film -- currently in use by more than 500 trainers and leaders worldwide

Here's the metaphor: You buy your dream car and it happens to be red. Suddenly you see red cars everywhere you look. Why? Becuase you're focusing on red cars. And as workplace dynamics and change expert Laura Goodrich points out, you get more of whatever you focus on. The problem is in life we unconsciously focus more on what we fear and are trying to avoid than on what we want to have happen. Her positive-outcomes mindset helps you deflect thoughts of what you don't want and get more of everything you do -- for yourself and for your organization.

Drawing on scientific research, Goodrich explains why we fixate on negative thoughts and how we can actually rewire our brains to focus on positive outcomes. Seeing Red Cars helps you concentrate on the "I wants" that best fit your passions and interests, both personal and professional, and then find support, manage weaknesses, set priorities, and develop action plans to achieve them. Goodrich illustrates her points with dozens of entertaining and enlightening stories culled from more than fifteen years of coaching and advising companies undergoing significant change. The book offers a free online toolkit to guide you in making the conscious decision to focus on what you do want and commit to an action plan to make it happen.

Seeing Red Cars doesn't just transform individuals -- it can also build corporate cultures in which employees are playing to their passions and strengths, focusing on what they want, and achieving breakthrough individual, team, and organizational outcomes. As the mindset spreads and hits critical mass it becomes part of an organization's core engine, driving growth, innovation, and bottom-line results.

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