Rule of Three – List of Three




  1. organizing ideas on the spot
  2. creating presentations, and
  3. putting together agendas of any kind

(and a lot of other uses beyond those three.)


  1. More prepared,
  2. More persuasive, and
  3. More powerful!

6 comments on “Rule of Three – List of Three

  1. Don’t remember where this came from but, I was taught the rule of 1, 2, 3, 4:
    If you say one thing, people will remember it.
    If you say two things, people will remember that you contrasted and compared.
    If you say three thing, people will remember that you are complete.
    If you say four or more things, people are less likely to remember anything, and, if they do, will remember that you were cmoplex.

  2. I did not know I have been applying The Rule of 3 until now :-)
    I use a 3-stage build up a lot in presenting results of strategy consulting work:
    1) Situation
    2) Complication
    3) Resolution
    Not as a 3-second sound bite, but as the framework around which to build a presentation.