Our Origin Story

After many broken surf fins and our own failed attempts to find reasonably priced replacements we thought there was a good opportunity to fill a gap in the market. The concept was straight forward… take our love for surfing and the simple idea that surf fins can be affordable without needing to compromise on quality or performance.

The outcome was Alta Surf Co, a local business based in Raglan, New Zealand dedicated to providing you with premium surf fins and accessories at affordable prices. Our focus has always been on the end product and by selling direct to our customers we have been able to remove any unnecessary packaging and retail mark-ups, allowing us to keep our overhead costs down and pass the savings on to you.

We know our fins were great but from our own experience buying online is tricky when you can't hold a product in your own hands. In the end we decided to go one step further and sell our surf fins with a 60 DAY TRIAL PERIOD so you can buy online risk free, get in the water and decide for yourself. Too easy!

Why Are Our Prices So Good?

We only sell Alta Surf Co products online and direct to you so there is no retail mark-up or middle man that needlessly add to the final cost. We have also reduced unnecessary and expensive packaging and focused our energy on what’s inside. The outcome… less means you get more for your money.

Want To Get In Touch

We love to hear from our customers with their feedback, recommendations or products idea. To the same extent if there is something you feel we could do better then let us know. You can send an email to altasurfco@gmail.com