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Babies "R" Us - The history

Babies"R"Us stores are a Toys"R"Us division, which was established in 1996 in New York, USA, and is well known in many countries all over the world.

The history of the parent company, Toys"R"Us, has it's beginning in 1948 when Charles P. Lazarus opened his first store in Washington, D.C. In the beginning, the store was offering only a furniture, all of course for kids, but seeing his amazing craft, people were constantly requesting for baby and kid's toys. The toys were straight away very popular, and more requests, for more toys, were made every day. In 1957 Lazarus decided to change the purpose of the store, as the furniture were less and less desired. In Rockville, Maryland, first shop under the banner Toys"R"us was opened, and its immediate popularity allowed it to expand. Quickly the brand was an example to any other companies, as it was considered to be a competition killer. The toy's sector of retail market belonged to Lazard until 1998. The company was still popular, but the sudden appearance of large mass merchants like Walmart or Amazon pushed Toys"R"Us to the side.

The company's board is still fighting with the competitors. They are focusing on product safety, opening and rebranding stores, offering more services, like little amusement parks in shops, to always step ahead of the competition. Nowadays, the company is still operating but it's having some issues, that hopefully will be solved.