Rubicon Story

Who We Are

Rubicon has had a special meaning ever since a young and ambitious Julius Caesar made a major commitment and against the Senate’s orders, decided to cross the river Rubicon between Gaul and Italy. This action was the first step in what eventually led to the creation of his Roman Empire. Like Caesar, our company’s founders took a big risk and ‘crossed the Rubicon’. By leaving their safe jobs and founding the company, they took a decisive, irrevocable step. There was no going back… And we’re so glad they didn’t!

Rubicon has emerged over three decades of dedication to become a market leader in exotic juice drinks. The brand now offers a delicious range of still classics, 100% juice (No sugar added) and sparkling drinks for its legions of exotic juice fans.

Our Mission

Our Mission

Our mission is to win the hearts of everyone by creating unique exotic juice drinks of the highest quality, using the finest ingredients!

Our Vision

Enriching the world with an exotic experience!