An Englishman and a Scotsman were discussing oats.

The Englishman, with his nose in the air said "In England, we feed oats to our horses, and in Scotland you feed oats to your men...", to which the Scotsman replied "...that's why in England you have such fine horses and in Scotland we have such fine men!"

An Introduction to Oats

First introduced as animal feed, oatmeal breakfast is one of the most popular breakfast options in the world, in which oats are the third leading cereal crops produced in the United States. So why is Oats, despite its blandness and unsightly appearance, such a popular way to start the day? Here’s a few reasons why….

1. Lowering cholesterol , reducing the risk of heart disease and diabetes

Oats contain more soluble fibre than any other grain, one of which is Beta-Glucan, which is proven to help in lower cholesterol. The soluble fibre contained in oats also helps remove LDL, or bad cholesterol, hence reducing the risk in heart disease. Moreover, the soluble fibre also helps control blood glucose level, hence reducing the risk of type 2 diabetes, so much so that the American Diabetes Association already recommends that people with diabetes starts eating oats!

2. Packed with nutrition

Oats are packed with nutrition that your body needs! It is rich in a wide array of vitamin, minerals and antioxidants. It is also a good source of iron, protein and complex carbohydrates.

3. Weight Control

The soluble fibres in oats slows down the digestive system, hence making you feel full longer, hence helping you control your weight.


Why Haverjoy® Oats?

Haverjoy is a food company that specializes on producing high quality Australian oat to be distributed throughout Indonesia.

Our mission is to increase the awareness of the positive impact regular consumption of oats can bring about in everyone’s well being, young and old.

Here’s why we believe Haverjoy Oats is the right choice for you:


1. Freshness

From the moment you open a pack of Haverjoy® Oats you will notice the freshness in the fragrance in our oats. This is because we source all our oats from Australia. Australian oats are famous worldwide for its high quality, and its also the closest geographically to Indonesia. This allows us to reduce the time taken from the oat fields to your breakfast table. Furthermore, all our oats are stored in a cold storage facility, in which temperature is maintained at 15˚C to keep all our oats fresh.

2. Safety Standard

We took high care in ensuring the safety standard of our oats. Haverjoy® Oats adhere to the standard sets by the following organisations and are proud to be awarded with the following accreditation in Indonesia:

We also source from suppliers that have been accredited by the following bodies in Australia:

3. 100% Natural and easy to serve

In the current environment where we would not even recognize some of the name of the ingredients listed in our food products, a glance at Haverjoy® oats ingredient list and you will only see one ingredient: Oats. This is because we believe that the natural taste and fragrance of our oats are best for you. Moreover, our oats took 10 minutes to serve at most! Our instant oats took even less than that!

Whether instant, cooked on the stove or baked in the oven, the combination of flavors you can fit into a serving of oatmeal is limited only by the imagination. Visit our recipes range to see some of the ways you can start enjoying your oats today!

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