Doritos Shuts Down Rumors About Its 'Chips For Women'


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The news that Nooyi was hawking the idea of "Doritos for women" made the social media rounds yesterday, and yeah, people thought it was a dumb idea. So a spokeswoman for Doritos put out a statement shutting down the rumor, per AdAge: "The reporting on a specific Doritos product for female consumers is inaccurate. We already have Doritos for women–they're called Doritos, and they're enjoyed by millions of people every day." That's more like it. Now, maybe corporations can focus on women's issues that actually matter.


Doritos is launching a line of chips designed specifically for women. Yes, in light of all the delights 2017 had to offer women, Doritos has decided gendered nacho corn chips is a great use of its time and resources. This ought to go over well.

In a recent interview with Freakonomics, Indra Nooyi CEO of Frito-Lay's parent company PepsiCo laid out the problems that lady snackers face when it comes to chips: "[Women] don't like to crunch too loudly in public. And they don't lick their fingers generously, and they don't like to pour the little broken pieces and the flavor into their mouth."

But guys (all of them, every single one) do lick their fingers and pour out the crumbs and happily crunch away, she said. So, to let women enjoy food again, the company is working on a line of "low-crunch" chips that don't leave as much Doritos dust on your fingers, and that are conveniently designed to fit into a purse. To translate from corporate-speak: Doritos is designing a chip that takes away what makes a Dorito a Dorito, putting it into a smaller package, and then asking the same price as its regular bag of chips.

What a hugely stupid idea. If women don't like Doritos, then they'll eat something else. If men don't like Doritos, they'll eat something else. And no one will eat Doritos if they feel like they're being pandered to. On behalf of all humans who have ever enjoyed a bowl of Doritos on Super Bowl Sunday (or after 3 a.m. on a Saturday night), pass.

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