Steps to Create Successful Interactive Content

Steps to Create Successful Interactive Content

Apart from lead generation, content marketers need to step up their games by creating more engaging experiences that convert visitors every time. In an increasingly conscious global market today, it can be quite difficult to reel in prospective customers with just a few brief paragraphs. One way to surpass this is by making use of interactive content.

Compared with video, print, and audio content, interactive content usually fit into a more broader engagement or sales enablement strategy. A huge percentage of marketers believe that interactive content is also the best way for lead generation as it could generate two times more conversions than that of passive content.

Here are the steps in creating successful interactive content that will result in an increase in sales:

1. Plan your goal and strategy
The first step you have to take is to ideate. It is important to prioritise what you are looking to get out of an interactive content before you get into the specifics of creating it. Compared with a static content, interactive assets will need more strategic thinking in advance such as laying out an overall goal for the piece and ensuring that you know what you want the specific results to be as well as the next steps you have to take from them. Your objectives will help shape the whole content experience.

2. Decide on your content type and theme
Choose the best option for your brand by learning the types of interactive content available. Selecting the specific type and theme of your interactive content will be a lot easier when you have an overall goal. If you find yourself stuck and unable to decide what type of interactive content to use, creating a poll might help in figuring out what your audience like and dislike.

3. Aim for a remarkable content
Whether you are opting for a quiz, assessment or an interactive calculator, keep it in mind that your content needs to be remarkable and go beyond the standard. To execute this, consider whether your interactive piece is compelling, well-written, properly edited and provides a useful takeaway. A successful interactive content needs some serious effort and has to be genuinely useful. Watch out for interactive content statistics to keep track of your strategies and to know how your interactive marketing content plan is working for you.

5. Connect to your marketing platform
You can obtain a new level of personalisation available to customise your follow-ups with leads when you connect your marketing platform to your interactive content. Simply add a specific marketing program for the content you create in your content marketing platform. You have the capacity to direct and use the information you collected in any way you want within that campaign. By doing this, you will be able to enhance the lead scoring in your marketing platform.

6. Create
For the final step, do some marketing by creating a plan to introduce your interactive piece as part of your larger marketing efforts. This does not have be an immense creative endeavour, minimal interactive content can still have a major impact. As you get used to the medium, you can improvise and optimise by moving forward with new and innovative ways to interactively market through content.

LeadDoubler allows digital marketers to create and publish powerful content that is interactive and dynamic whilst being a fast and accessible platform for everyone. We empower marketers to create interactive content such as quizzes, contests, assessments, calculators and aim to be the world’s leading interactive content platform. If you have any questions or need more information, feel free to contact us on +45 9386 6171 or email us at

How Interactive Calculators Boost Your Marketing Strategy

How Interactive Calculators Boost Your Marketing Strategy

Marketing experts are turning to the use of interactive contents for a successful lead generation as it is a great way to engage potential customers with quality experiences that capture insights and provide useful information. The main objective of interactive content is to encourage the investment of time, allowing marketers to reward their prospects with hyper relevant results.

This is why interactive content has been called the “future of content marketing,” because it is the perfect way for marketers to create engaging experiences that convert visitors every time. Moreover interactive content is not only a good way to educate potential customers and generate more page views but is also preferred by consumers as it allows them to dive in, interact, have fun and gain insight without feeling like they are being sold to.

A calculator is a popular type of interactive content for marketers. It allows marketers to dive deeper into their audience’s needs, collecting information to build accurate buyer personas.


The use of calculators is one way to boost marketing strategy by engaging the users to input data that helps marketers to better understand prospective consumers and offers the chance to create highly-specific content that appeals to each customer group. A calculator follows a set formula and uses back-end logic to generate a unique result based on the user’s data.

Interactive calculators are built to solve problems and answer questions for those who are in the mid-stage of the buyer’s journey, thus flawless back-end calculations typically offer valuable numeric information that helps possible customers to make purchase decisions. Additionally, calculators are often used to educate and promote potential savings the user could expect by using a product or service without the need to write a lot of descriptive content. The outcome of the calculator can be the final push they need toward making a purchase through pure data which users highly appreciate, therefore making calculators the best form of interactive content to attract leads.

Listed below are some key points why you should consider adding a calculator to uplift your marketing strategy:

Add Real Value

As the user answers questions about their needs or concerns, the calculator will prepare a result for their most pressing questions whilst building trust at the same time. The calculator can be easily customised to supply the data you’re looking for and provide your prospective customer with the answers they want.

Offer High Conversion Rates

A high percentage of buyers don’t easily convert on their first visit to your website. This is where a calculator is best used for as it offers heightened engagement that leaves a lasting impression on your prospects.


A calculator supplies personalised responses providing instant satisfaction to your customers which they are more likely to share.

Gather Rich Data

The use of calculators is a great way to create deeper lead profiles whilst giving valuable information to your customer. Your sales team can make use of the data given in a calculator informing them of a prospect’s needs which help make target sales.

At LeadDoubler, you no longer have to wait months for developers to queue your project as you yourself can create and publish your own powerful content that is interactive and dynamic even without the need for programming skills. We empower marketers to create interactive content such as quizzes, contests, assessments and calculators and we ensure that you can keep all your favourite tools and technology integrated so you can maintain your workflow without any disruptions. Click here to get started now.

Why Should You Use Interactive Content for your Business

Why Should You Use Interactive Content for your Business?

Interactive content marketing has been proven to improve engagement rate. This fact makes digital marketing companies and teams to focus on creating interactive content such as apps, assessments, quizzes, and calculators, rather than passive content. We have listed the benefits that your business will get when you incorporate interactive content.

1. Attract and persuade buyers

By using interactive content you capture the attention of online target consumers. A recent study shows that interactive content is highly effective in persuading online buyers. Most of the time, interactive contents contain the most important and actionable information that makes it easier to compel target consumers to buy products immediately. Add interactive buttons to your call-to-actions and see the difference.

2. Help boost business revenues

Once you are successful in attracting customers, it will boost your sales and will help generate higher revenues for your business. For any company, their success is measured by the number of customers they attract to increase their sales.

Did you know that companies that invest in content marketing have increased their conversion rates by five times the norm? This is proof that interactive content influences the thinking of their buyers.

3. Encourage more engagement and sharing

Maintaining the attention of your online audience is one of the vital roles that interactive content plays. When a potential customer visits your website or comes across your content in search of information, it is important that you maintain that customer’s interest and interactive content does exactly that. It is also important that you update your content regularly for you to be able to target a wider audience.

4. Boost brand exposure and credibility

As mentioned, you have to get ahead of your competition and you can do this by focusing on trying to get the maximum exposure for your brand as well as increasing the credibility that you get from engagements. When you use interactive content, you engage your audience to enhance your brand’s awareness. Remember that when people start noticing your business, the better chance you have to earn additional credibility.

5. Complement web design

If you have invested money in your website design, don’t stop there. Having a well-designed website is an edge, but what actually engages the audience is the interactive content that you place on the web pages.

6. Generate traffic

If you want to enhance the level of user experience (UX) on your website, consider investing in interactive content. If what you publish on your website is useful and informative, then your site will receive a large amount of traffic. This traffic will then enhance your online presence and make your business attractive which can potentially lead to getting more revenue. For any digital marketing campaign, the primary goal is to generate traffic as this is where you’ll get your potential buyers.

These are a few advantages that interactive content can give your business. LeadDoubler offers easy and effective interactive content to ensure you are able to convert website visitors into potential client leads. Our systems are fast and secure, creating content that is engaging and informative, which will give your website the necessary refresh that will improve your SEO rankings. This will result in a noticeable increase in website traffic, and a subsequent surge in client leads. Start your free trial today to see how interactive content could benefit your business leads. If you have any concerns and/or clarifications don’t hesitate to contact us. Our friendly team will be happy to help you. Contact us by e-mail at or call us on 0045 61 71 11 03.

Types of Interactive Content for Your Business

Types of Interactive Content for Your Business



1. Interactive Quizzes (or Polls)


2. Interactive Videos


3. Interactive Infographics


4. Calculators


5. Interactive Games


6. Contests




Interactive content

7 Tips To Get Started With Interactive Content

In this guide, you will learn how to get started with interactive content. There are many ways to use interactive content in different branches and companies. This guide will help you in the right direction regarding how to prepare yourself and getting started with interactive content.

What is interactive content?

With interactive content, your visitors can engage with the content instead of passively observing a video or a page. The visitors can actively participate in the content which creates a personal experience for the user. This will guarantee that the content becomes more memorable to them.

How does interactive content generate leads?

With interactive content, you can quickly generate contact information from your visitors, while they are getting a tailored answer directly to them. For example, imagine a simple personality quiz “What kind of employee are you?” The user answers a couple of fun and appealing questions before seeing the result, which is 1 of 6 possible employee types.

The content asks for the users’ name and email address before showing the result. By only asking two-three pieces of contact information it guarantees that the user is willing to deliver the contact information instead of using a seven-field lead form.


Tip 1: Pick the right interactive content

There are many different types of interactive content, so it can be hard to choose which one to try. It’s a good idea to start off with a simple and easy calculator, quiz or product recommendation. Make sure to choose the right content for your needs and purpose.

Tip 2: Get your material ready for creation

When you figured out which content to choose, you need to do your homework before jumping into it. It’s important that you have your elements such as questions, texts, and pictures ready. This way you decrease the time of the process and can start generating leads much faster.

Tip 3: Keep it short and precise

People tend to have a short concentration time before becoming distracted. Try therefore to keep the content short, so it only takes a couple of minutes to finish. If you make it to long, you will lose your visitors attention, and then lose a lead which is a potential sale.

Tip 4: Promote your content to the right audience

Whether you choose to promote your interactive content on social media or another platform, make sure to market the content to the right audience. Before promoting it, you must account for your buyer persona, which is a detailed description of your target customer. This will assure that you will generate leads who are much likely to buy your product.

Tip 5: Be creative and visual

Increase the visual experience with funny texts and clear photos. People love images because it’s an eyecatcher and tells a thousand words. So, if you can improve the user experience by adding a couple of relevant photos, do it.

Tip 6: Collect the right information

As mentioned before, it’s important to collect the right information instead of collecting information that is irrelevant for you. You might as well know the feeling of handing over a ton of information in fear of being violated. By only asking for name and email or phone number, the visitors are very much more likely to apply to the form.

Tip 7: Integrate with your favorite tools

Stay integrated with all your favorite tools like Hubspot, Mailchimp, Salesforce etc. These integrations make a smooth and easy flow. When a user submits your interactive content, they’ll receive information about their choices right away. Personalize your emails by sending different emails targeted especially to each group’s interest.

Ready to hear more?

Are you interested in interactive content and how you can use it in your company?
– Don’t worry we will guide you through what fits your company and find something that will generate the right leads for you and your company.

Book a demo now, and we will create your own piece of interactive content together.