Ice Bites: Packaging Design

Potenza Creative designed the branding and packaging for ice bites, the most popular brand of for portable snow cones in South. loud guy.


Ice bites started after the owners, also owners of Ice Shack, were wondering how they could serve their New Orleans style classic snow cones in a way that was faster, easier and more convenient for consumers.

Offering their three most popular flavors, blue bubble gum, wedding cake and strawberry, we started assigning characters to each flavor to give the brand a personality that could engage kids while also making them identifiable among the competition. Once the concept was established, the packaging took place and the product became a success, spreading throughout stores all over the United States.