Carlos and Sheri Beltran- owners

This family owned and operated business began in 1995 with Mother and Daughter team Mary Lou and Sheri.

What started as a very small business 23 years ago has grown into 3 salons which are located in Ponte Vedra, Nocatee and Miami, FL. 

Three generations can be found working at the salons. Mary Lou, Sheri, and Sheri's daughter Rachel. Carlos, Sheri's husband originally from California, also a hair stylist, became an integral part of the business in 2001.

Trompe L'oeil is known for their beautiful spaces that appeal to all the senses, and signature services like Mary Lou's legendary facials, and the shampoo experience in a private oasis. The idea of turning the shampoo into an "experience" was born out of taking Mary Lou's facial techniques and applying them to the shampoo, taking the ordinary shampoo to a whole new level in a private candlelit room, lengthy scalp massage and warm aromatherapy towels. It is this kind of drive to create unique experiences that have kept this business on the cutting edge for 23 years.  

The client experience has always been the number one priority. And still is to this day. Developing lasting relationships, and providing honest trustworthy advice. 

 Another cornerstone to this family owned business is education and carefully cultivating a team that is passionate and caring and willing to preserve the culture that represents Trompe L'oeil.

This team sets the standard of excellence in the industry.

The owners combined 46 years experience, passion for the art of hairdressing, and their never ending pursuit of excellence is why this salon continues to be one of the leaders in the industry and has earned them a place in the Top 200 Salons in the Country for 4 years by "Salon Today" Magazine.

What does the name Trompe L'oeil mean? It is French for "to fool the eye"

How did they arrive at this name? "After a very long day of painting our first location, and too much wine. " said Sheri