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The High-Level Of Significance for User Intent Via LSI Keyword Analysis

SEO Keyword Research Science
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Designers Top-Choice Software 2020Hi, this is Anthony, the founder of HorneMediaGroup. Welcome, we are thrilled to have you. We hope you’ll have one of the best reading experience upon reading this guidebook. We have spent countless of months working to make every reader’s personalized just right. Most importantly, the team and I want to help your site gain instant traffic and boost your ranking further by using LSI Keywords. Cheers to a magical journey of Latent Semantic Indexing…

Many web owners lose significant percentage of their traffic over the years, and they are actively seeking out new ways to drive relevant traffic to their site. If you ever Googled for solution, you will find not less than thousand of tips or strategies that promoting on promising result. The questions remain, which one should I conduct?

Am I going to gain traffic after the amount of time and effort spent on it? While there are thousands of strategies out there, we will urge you to focus your energy on strategies that are working – study your analytics to determine main traffic drivers; Keywords.

In this guide we show you how to quickly and easily identify keywords in different conditions that can help you to drive right traffic to your website. We will cover significant keyword strategies in each chapter.

Start with utilizing LSI keywords to optimize your content, how to find keyword that is profitable in your niche, choosing the right type of keyword based on user intent, and lastly how to get tons of unpopular search traffic using long tail method.


What Are LSI Keywords? I’m very sure you’ve heard the term “LSI Keywords” while optimizing your content to rank high on SERP and gain lots of traffic. Some may just skip this part since it sounds like an advanced topic and don’t understand how it really works. Don’t worry as we will guide you through this chapter and teach you how to use the LSI Keywords tool that we came out with so you can get the results that you want easily.

Latent semantic index based keywords are the word phrases that are related to your primary keyword. A lot of people think that LSI keywords are synonyms. But it’s actually not . LSI keywords are simply words that are frequently found together because they share the same context. For example, ‘apple’ and ‘itunes’ are LSI keywords because they share the same context and are frequently found together. In spite of that, they are not synonyms.

Let’s say your blog post is about Apple. How does Google know if you’re referring to the fruit or the company? It looks for LSI keywords. If your page contains the words: ‘baked apples’, ‘red apple’, ‘green apple’, ‘apple nutrition’, ‘fuji apples’, ‘honeycrisp apple’, ‘eating apple’, your page is probably about apples, the fruit . If your page contains the words: ‘itunes’, ‘apple hulu’, ‘apple news’, ‘apple stores’, ‘apple iphone 5’, ‘apple new ipad’, ‘apple stock price’, ‘discount computers’, your page is most likely about apple computers . In short, Google favor sites that are using LSI keywords because it helps Google to better understand the meaning of a search query and the meaning of a web page. And that allows Google to improve the match between what people search for and what they find in the search results.

Why Should You Use LSI Keywords?

It is undeniable that search engines are always on the hunt for the most relevant and in-depth content for a given search query.

Imagine there’s around 2.73 million posts written in WordPress every day on average. It’s not easy for a site like Google to determine what a page’s content is all about. This is why it rewards sites that include relevant LSI keywords with higher rankings and more traffic. LSI keywords increase your content’s credibility by adding topical relevance. With LSI keywords, you can talk about the same thing in several ways without repeating the same keywords in your content. You can also safely add closely related words which can prevent you from being penalized by Google for keyword stuffing.

Again, LSI keywords are closely related to your main keyword – they’re ‘keyword variations’. By using LSI keywords in your page, you are able to cover more combinations of the target keyword. This way, your content ranks higher on search results. That means your page is going to come up in the search results for your main keyword as well as for those keyword variations. Moreover, they help in reducing bounce rates as your site will not rank for the wrong terms. Using LSI keywords means you will be getting ranked less in irrelevant searches, avoiding less clutter traffic that causes decreased page-on-time and increased bounce rate.

Using LSI Keywords To Rank Higher and Get Instant Traffic How Do You Use LSI Keywords?

Let’s go over how you should implement your LSI keywords and how you should pick the right LSI keywords to use. Basically there are 2 steps to follow:

STEP ONE: Finding the right LSI keyword

First of all, you need a way to gather LSI keywords for your content. There are various tools and methods available for you to use for finding LSI keywords.

Some of them are:
Google Autocomplete – Google search engine itself is a good way to get some ideas on LSI keywords. When you start typing a focus keyword in the Google search box, Google will try to predict your search as you type based on popular searches. These predictions or suggestions often include usable LSI keywords.
Google Related Searches – When you do a Google search, usually Google will provide a list of related searches at the bottom of the SERP. You can also find some LSI keywords here.

LSIGraph in my opinion is the easiest best tool you can use to get LSI keyword suggestions along with the data that you need. You can simply type in your target keyword and it will generate a huge list of LSI keyword suggestions together with their valuable data information.

Once you manage to collect enough LSI keywords suggestions, you can proceed to select those closely related to your context. Your LSI keywords need to be relevant to not just the keyword you are using but the context of the keyword.

Let’s take Apple for example again. Say you’re writing a review about the new Apple watch. LSI keywords that could support the keyword “Apple watch” could include “personal wrist watch” ,“high tech wrist watch”, “newest Apple technology”, or “latest Apple product.” The first two are solid LSI keywords to match user intent and that’s the LSI keywords that you should be using in your content. The bottom line is, use LSI keywords that are relevant to the context of your content.

STEP TWO: Implementing an LSI keyword

After you have selected the most relevant LSI keywords, you can now use them in your content. Implementing them throughout your content won’t be too difficult. In fact, you can use them anywhere within the content of your article. Here are the main areas where you can place LSI keywords to get the most out of them:

Title Tag – Your main keyword takes priority in the title tag. But if you can, use only highly relevant LSI keywords and LSI keywords synonymous to your main keyword.
Description Tag – Here, choose LSI keywords that strengthen/complement your core message instead of just using synonyms. Use your main keyword and an LSI keyword phrase in your description and Google will give you more priority.
Header Tags – In the header tags, use LSI keywords that will help to describe your paragraphs. Make sure the LSI keywords used fit in naturally.
URL – Similar to title tag, the limited character count means that priority should be given to your main keyword. If the opportunity arise, use highly relevant or synonymous LSI keywords.
Anchor Texts – Anchor text is a perfect place for you to use your LSI keywords. Instead of anchoring your main keyword, anchoring a LSI keyword tends to make an anchor text much more believable.
First and last paragraph – Using a highly related LSI keyword at the beginning/ending of your article is also a good idea. Besides strengthening your core message, it is also a natural and interesting way to start/end your article.

When using LSI keywords in the actual content of your article, make sure that they are in the same paragraph of the keyword they are supporting as this will help provide more context of your main keyword to Google. For example, say your article is entitled something like “5 important car maintenance tasks.” The keyword you are ranking for is “tire rotation in Denver.” Your LSI keyword is “how often to rotate tires.” This LSI keyword should appear in the same section as your keyword and not in a section about oil changes. Make sure that LSI keywords are a part of your SEO keyword strategy. LSI Keywords do not replace the main keywords, they supplement the main keywords and act as helpers. The LSI keyword is your main keyword’s support.

The use of LSI keywords can help improve your web ranking and your web traffic by helping to provide context to your content. LSI keywords red flag practices to avoid:
. Filling meta keyword tags with hundreds of keywords
. Stuffing meta descriptions with keywords
. Sprinkling content with random, irrelevant keywords
. Failing to create subject matter content that adds value
. Using unrelated keywords to your content

The main thing to remember when using LSI keywords is to use it naturally in your content. Most importantly, write content that is relevant and meaningful to your readers. The use of LSI keywords can help improve your web ranking and your web traffic by helping to provide context to your content. If you would like to read more about LSI keywords, get this “ Definitive Semantic Keyword Strategy (5 in 1 series) ” . It is a must-have advanced guide for you to brush up your skills to another level.


Identify Keywords In Your Niche

Keywords are the single most important component in attracting traffic. Keyword is the phrase or a search query typed by the user in search engine. Whether it is typed as queries in Google search box or questions in Quora, keywords can show us the intent of the user. It’s important to optimize your site and your pay-per-click campaigns for keywords in your niche and not just broad, popular terms, which are often too difficult to rank for and get the traffic that you want. The keywords that you will be using in your website are the key words and phrases that make it possible for people to find your site via search engines. When your website is well optimized for search engines, it will “speak the same language” as your potential visitor base on the keywords for SEO (Search Engine Optimization) that help connect these searches to your site.

What is Keyword Research?

Keyword research is a method used by marketers to identify and target which are the keywords that they should be focusing on when writing their content. By knowing what keywords to focus on will help you in delivering a greater content to your potential visitors. In another way, by knowing the exact keywords that users type in the search box, you can provide them with relevant content that can satisfy their needs.

According to Internet Live Stats, Google processes over 40,000 search queries every second on average which means there are a total of 3.5 billion searches a day and 1.2 trillion searchers worldwide. Can you imagine that?! 1.2 trillion searches worldwide. If you are not able to do any relevant keyword research for your next content, it will be impossible for you to even rank in page 10 Therefore, my aim in this guide is to help you choose your words carefully so that search engines understand it and displays your site in the search results as the most relevant content.

Performing Keyword Research In Steps If you are looking at “How to do keyword research”, chances are you already have a website that the traffic is a disappointment to you. However, you may actually rank for keywords you simply aren’t exploiting properly and we’re here to help you. Below are the steps for you to start performing your keyword research.

STEP ONE: Know Your Niche First, you must choose your niche.

Take for example if you want to build a website that sells electric oven. No matter how much you think you know about electric oven, it is impossible for you to know in advance what keywords are going to be profitable in your niche. What you will need to do next is to find a wide range of potential keyword opportunities that could potentially drive traffic to your site. After you have your list of potential keywords, head to Google and imagine yourself as the user. Then, ask yourself these questions:

Question YES NO “Is this keyword relevant to your website’s content?” “What keyword these searches will use to make sure they are able to find my site?” “What kind of searches would a user perform related to your niche?” “Can the searches find what they are looking for on your site when they search using these specific keywords?” “Will they feel happy with what they find?”

Write it all down in an Excel spreadsheet as you may want to refer. You may add or delete the questions when it is no longer relevant to your website’s goal. If your answer to all of these questions is a clear “Yes!” then proceed to the next step. Bare in mind that your keyword list should be as specific to you, your site, and your business as possible.

STEP TWO: Determine How Competitive Your Niche Keyword Phrases Are

In a competitive world, you will need to analyze how competitive each keyword phrase is when compared to your competitors. In other words, evaluate the relative difficulty of ranking for each niche keyword. LSIGraph has developed an algorithm called Latent Semantic Value (LSV) for you to be able to identify which keyword is valuable and competitive. What you need to do is key in the keyword that matches your niche in the search box, and it will show you the value of that keyword instantly.

Choose keywords with high LSV for you to be able to rank easily and get the traffic in your niche. LSV takes into account the keyword search volume, keyword competitiveness, as well as the traffic potential of the keyword in a particular niche. Find out more here .

STEP THREE: Use Keyword Research Tool

Now that you’ve got the keyword that you’d like to focus on, it’s time to figure out whether the term is:
(a) Worth targeting (it gets enough monthly searches) and,
(b) Possible to rank (there aren’t a ton of other sites trying to rank it)

LSIGraph, the best tool yet for keyword planning, with a database of 22 million keywords (and counting). It is the simplest and practical option one could find in the market. Let me show you how you can analyze the two details above for the keyword “marketing strategy” by using LSIGraph.

i. Go to
Ii. Type in your keyword and press the ‘Generate’ button.
iii. It’ll provide you a long list of ideas together with detailed information about the keywords.
(Unlimited version)

Based on the data, choose keywords with high LSV for you to be able to rank easily and get the traffic in your niche. The search volume, cost per click (CPC), and competitiveness (Comp) presented are good indication to discover the searching volume for this keyword, the CPC of this keyword, and how many people are willing to compete for this keyword organically. If you are able to find a keyword that has high volume but low competition, then be rest assured that you are on the right track. Most importantly, this tool suggests unlimited LSI keywords for your target keyword.

STEP FOUR: Consider Keyword Search Trends

For quality assurance, you will want to check the trends of your keyword. By using this, you know some things are searched more at specific times of the year.

Take for example, if you are selling Halloween costumes or Christmas trees, you will be affected by seasonality in your business. Things may be slow down in the month July and August and may become better again in December. If you are able to identify the trend of your keywords at the search level, you will be able to create content that focuses on a specific search query that you know will be trending and know when to expect drops in search query volume. This data is important for you to be able to do planning and strategies for your SEO optimization. Then, you’ll get the maximum traffic.

STEP FIVE: Growing Your Most Successful Keywords

A keyword is successful when it has great search volume, a fairly low competition, commercial value and a high commercial intent when someone types your keyword in the search engine box. Assuming that you have selected your most successful and profitable keywords, you can start optimizing them so as to get them on top of the SERP.

The internet is the single most important channel to reach your targeted traffic today. You can even reach half of the world’s population online. This is possible when you are able to make your content available to them and match their intent to yours. Identify what keyword should and should not be used in delivering your content to the searches. If you don’t know which keywords should be used to lead your site, you can’t drive traffic and conversion. That is why it is important for you to first do keyword research above else and know which profitable keyword should you use in your niche. In the next chapter, you will learn how to use high commercial intent keywords to target traffic that can give you a better conversion.


Attracting a high-quality traffic Congratulations to you if have massive traffic in your website! I believe that’s what everyone dream of having in their website. But what if these bunch of traffic is purely just a bunch of traffic and they are not giving you exactly the next things that you want, ie, conversion? Fret not! In this chapter, we will be guiding you on how to attract the right traffic to your website, and most importantly, a massive perfect traffic! Before we go even further, let’s take a look at the crucial question first.

What is the purpose of your blog or website?

Do you want people to come to your website to just read your blog or do you want them to buy something from your website? Different purpose will need you to apply different type of commercial intent keywords to attract the right people to your blog or website. I bet you will not want 100,000 unique visitors with less than $100 conversion don’t you?

After you have identify your main purpose, move on to identify what is the commercial intent keywords that your users are using and how to use these keywords.

This is where user intent takes place and it is your job to match your website’s purpose to the user intent. High Intent VS Low Intent We can divide search queries into two level of intent; high-level user intent keywords and low-level user intent keywords. It is important to determine the type of keyword users use to help you learn more about them and what to do next. Low-Level User Intent Keyword Low-level user intent keywords will be used near the beginning of the sales funnel. These include informational and navigational keywords .

These keywords are considered as low-intent because they are less likely to result in a purchase. (i) Informational Searches using keywords with informational intent wants to find information about certain subjects. Searches that are performed to answer questions or learn something. For example, if someone searches ” how to cook spaghetti ,”

Google is likely to bring up links to spaghetti recipes. Though keywords with informational intent won’t convert to sales immediately, they are a good way to engage with potential leads. (ii) Navigational These are searches performed to locate a certain website, or a specific part of a website. For example, the searcher will search for Gmail to check their inbox.

It is not likely that you’ll convert someone who’s using this keywords, as many of those searches may not produce immediate sales.

High-Level User Intent Keyword High-level user intent keyword will be used near the end of the sales funnel.

High-level user intent keywords include transactional keywords. These keywords are considered high-intent because those using them, are actively looking for specific product and/or services. (i) Transactional Searchers using keywords with transactional intent are those who are ready to buy. For example, using “buy,” “best price,” or “discount,” as part of their keyword phrases. As a rule, such keywords are more specific as well; they may describe the product or service more precisely. Targeting these user intent keywords can be very effective in generating sales.

Which Type of Keyword You Should Use?

If your website is focusing on getting more sales from the traffic, high intent keywords would be the best option for you. In the case of low intent keywords, it is unlikely to result in immediate sales but may be an important step for consideration during the sales process. In this guide, we will be focusing on high level intent keywords since it will bring you the most sales.

There are two primary types of high intent keywords: ‘Buy Now’ Keywords These are keywords people use before making a purchase. It signals that the searches have already made up their mind and are just looking for extra incentives to complement a purchase. Keywords: Buy, purchase, order, discount, deal, coupon, free shipping Real life examples: Buy blue smartwatch, Order pizza online, 20L oven deal ‘Product’ Keywords These are keywords that show the searchers’ desire to commit to a purchase, but can be swayed from one category to another. Searchers may be more hesitant to purchase immediately than those using “buy now” keywords.


Review, best, top 10, specific brand name, affordable, comparison

Real life examples:

smartwatch review, Adidas, cheap 20L oven

Keyword Intent:

The answer to attracting the high converting traffic

Clearly identifying the user intent will allow you to identify a need and to put your brand in a position to fulfill that need. It is not just a way to increase conversions, trust, or click throughs; it’s also a consideration you need to make to get better at SEO and most importantly provide value to your visitors as a whole. The following are six reasons why you should start looking into user intent today.

1. Clear Match to Users Need You can tell a lot about searches intent based on the types of keywords that users search. You can easily match and attract the right traffic to your website when the content on your site reflects the answer someone is seeking.
2. Collect Unique Keyword Suggestion When your main focus is to fulfill user intent, you can capture what users are actually searching for in the search engine. This will help you capture a bunch of potential traffic that is looking for the answer to their searches and thus yield a higher conversion rate for your site, especially if you provide valuable advice or product that answers the intent.
3. Highlight Clearer Demographics Demographic information revealed via keywords can be incredibly useful. Demographic information in keywords makes it easier for you to position your products, market your brand, create content and gain a specific traffic.
4. Increase Landing Page Conversions Knowing what your user wants can help you design your landing pages to accommodate their needs. If you know the underlying motive of your users, you can design your web pages or landing page to also answer it, driving up your traffic and conversion rate.
5. Creates More Engaging Content People are interested in more focused content as opposed to general topics. By answering the searcher’s exact question, you will be able to attract them to further explore your site for more information.
6. Attracts High-Quality Traffic By optimizing for user intent, your content will be focusing on answering specific search which means the searches are already interested in the topic before even visiting your site. The result is a visitor who is more likely to make a purchase or subscribe to mailing lists. It’s a far better use of marketing than just simply aiming for the general population.

How To Determine A Keyword’s Commercial Intent?

One simple effective way to determine user intent behind the keywords is to study the search engine result page for that keyword.

First, you can look at the organic listings, the PPC ads and the knowledge graph results. You should be able to identify which of the four types of user intent the keyword is indicating from this information. If your content is using keywords that are completely different than all of the organic listings and ads on the SERP for that keyword, then you may need to reevaluate the user intent. Let’s take an example… You’re thinking of optimizing a product for “toaster oven”. We may assume that everyone searching for this term is looking forward to buy a toaster oven, but there are actually a number of possibilities. A group of searchers may be looking to compare different types of toaster oven, see images or the reviews of the toaster oven.

Plug in your keyword (toaster oven) and look at the first page of the SERPs. Judging based on the SERPs for toaster oven, it’s clear that most users will have strong commercial intent when performing these searches. This shows that most people who search for toaster oven aren’t just looking into information but are looking to buy toaster ovens. The top results of SERP will usually inform you what searchers are looking for when doing their searches. Allocate some time to study the results of each search since this will help you in planning your next strategies.

Summary: Optimizing for user intent usually takes some time, practice, research and effort. But the return is worth the time. Believe it or not, it helps you in attracting a massive amount of right traffic that you want in your website. For in depth understanding about user intent, I suggest you to get your hand on this User Intent Ultimate Series . It helps me a lot in understanding my right traffic. My advice to you is? Don’t miss all the exclusive and valuable strategies that can be found inside.


What are long tail keywords? Long tail keywords have more than three keywords and are a lot more specific than short tail keywords. They are definitely more targeted and not as broad. It is a lesser-known, yet incredibly powerful technique for building up organic search traffic for your business. As a general rule (but not necessary), these keywords tend to be longer and more specific than more commonly searched for keywords. Numerous studies suggest that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers.

LSI Keywords Vs Long-Tail Keywords

Sometimes it’s easier to rank for more words than just one. A long tail keyword is usually 3+ words put together as a phrase. An example is Florida Website Design. This is a long tail keyword, however not necessarily an LSI. LSI keywords do not exactly mean long tail keywords but are somewhat similar to them. The key difference between LSI keywords and long tail keywords is, long tail keywords narrow down the scope of a search whereas LSI keywords broaden the scope with related keywords.

Long Tail Keyword Features

Volume: Low When you are talking about long tail keywords you have to appreciate the level of volume. Your volume of traffic from long tail keywords is going to be far less. For some types of businesses, this may be a bad thing. However, if you have your wares that you are selling and you are trying to cater to your specific customer, you may not want a lot of beady eyes and sweaty breaths clogging up your virtual storefront. ii.


Focus: High Just like the low competition made evident, the targeted nature of the search traffic you get will, for most businesses sell specific things, be ideal. You will pretty well only have people who are looking for “toddler ballerina shoes with ribbon” or “cheap loveseat recliner covers,” coming to your store. That means you’re a lot more likely to have the customers you are looking for, looking for you!


Conversion Rates: High One last point about long tail keywords is the increased conversion rates. If you have people seeking out such specific things as discussed above, you will have a far easier time converting the traffic you generate. These conversion numbers are obviously going to vary depending on what it is you’re selling and where, but the numbers point very strongly in favor of long tail keyword selection. Moreover, if your customer likes what they see from your long tail conversion selection, even if they don’t buy the first time around they are far more likely to come back to your online store when they do buy simply because your site spoke to their specific needs.

How much traffic is actually hidden in the tail? To show you how much traffic is actually hidden, you may refer to Hitwise’s study published by Bill Tancer and then re-published with some great additional insights on the MOZ’s blog. It is known that long tail keywords comprise up to 70% of all search traffic as shown below. Source: MOZ Based on the graph, there’s so much traffic in the tail that it is hard to even comprehend. So should you target long tail? The answer: YES! You should explore these untapped searches and get tons on traffic. If you are not targeting long tail keywords, you are missing out on a lot of traffic.

How to find Long Tail Keywords that give you traffic?

Even though Google Analytics shows “not provided” for most of your keywords, you can still identify a good portion of the keywords that are actually driving your traffic. At the very least, you can see all of your keywords easily through Google Webmaster Tools.


1. Log in to your Google Analytics account.
2. Click on “Acquisition,” then “Campaign,” and then “Organic Keywords”. From the data, you will see a list of keywords that drive you visitors to your website.

At this point, you can focus on some of the keywords that bring you larger volumes of traffic that are relevant to your business. From the example above, you’ll see that I get some of the traffic from the keyword phrase “types of social media”. If I want more of such traffic, marketers will be one of my biggest segments of readers. What we do next is take that keyword phrase and type it into Google to see what other keywords or phrases it might suggest.

As you can see, Google suggests that “types of social media” is another popular phrase to go after. We can simply optimize our post on types of social media for the term “social media” by placing similar words within the text of that post. Finally, after digging through a few pages and using some long tail keywords, I rank on page one of Google for terms like “6 Types of social media,” which helps drive more long tail traffic.

Start finding your hidden valuable long tail keywords and apply it moderately in your page to get the same results today! Use long tail in your guest post Another way you can easily gain traffic through referral is by using long tail in your guest post. There are mainly 2 types of traffic, namely organic (direct) and referral. People who search for your business, product or service at Google is organic. Whereas people who arrived at your site from another website is referral.

Referral traffic brings good value to your business, because they’re coming from a trusted source. People who trust a business are most likely going to trust another business recommended by the former. This increases chances of the prospect to BUY from you. Create a post with the title having your long tail keyword. For instance, you can have something like “how to promote a product through social media?” or “promoting business through social media?” in your guest posts. This will help you grow your traffic through both organic and referral by integrating long tail keywords in your page and also as guest posts.

Summary: Using long tail keyword variations is a win-win: better search rankings and more qualified search traffics. Long tail keywords are less competitive in terms of SEO. Hence, you can easily rank higher for them. Even if fewer people are searching for them, they will eventually come to your website. The traffic generated through these keywords have a clearly defined intent and that is why, you can expect a better conversion rate from these traffic too. To conclude this chapter, if you are looking for a higher conversion rate, lower cost, lower competition, and volume that is specifically after what it is that you are selling, the long tail keyword game is one that you should be in. With these, I wish you only success in your current journey. Last but not least, always remember to write content that is relevant and meaningful to your readers.


When was the last time you pulled out your mathematical matrix for determining the most valuable keyword phrases, and set to work with a smile on your face? Worry no more as you can now improve your traffic and conversion rate easily with LSIGraph! As we can now appreciate, LSI Keywords can be instrumental in generating huge traffic for your website or blog. Using LSI Keywords, in addition to your primary keywords, enables you to avoid keyword stuffing and comply with search engine algorithm and guidelines.

You now have a greater flexibility to provide a better and more natural experience for both your site visitors and search engine bots. When used right, expect these keywords to bring higher search traffic to your website and increasing your ranks in search engine result pages. May you make it happen! Best of luck!

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