Category Archives: Software Development Company

The Importance Customer Relationship Management for Steady Growth

There can be a lot of debate over what factor influences businesses the most. But there is absolutely no doubt that the rapport one shares with the customer is invaluable. It is not enough to simply produce quality output. There also needs to be an intricate system in place which will help retain customer loyalty and account for customer growth on a long term basis. Customer retention results in greater profit at a smaller investment and also makes the level of profit steady. The customer on the other hand benefits from having a firm that understands its values, tastes and needs. For the establishment of mutually helpful relation with strategic partner over a long period, focus needs to be put on Customer Relationship Management (CRM).Many Kolkata IT Web Solutions are looking into CRM seriously for this very reason.

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Some of the obvious advantages of Customer Relationship Management are :-

  • When the customers feel valued, they are less likely to switch to alternative suppliers.
  • You can gain more insight about customers’ buying behaviour, interests and engagement.
  • You can identify which customers are more valuable and segregate them on that basis.
  • You can explore possibilities of creating novel products and services for your best customers.
  • A long term beneficial effect is more likely to bloom.
  • You can get competitive advantage over your competitors.

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Precautions to Protect Your OS from Cyber Attack

As the entire world is talking about the recent cyber attack which just happened last week has affected globally around 150 countries. The ransomware which has affected the systems is named as ‘WannaCry” which is actually a flaw happened to be seen in the software of Microsoft. It has spread across various networks and unlocked major files.

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What is ransomware?

It is actually a cyber attack where the hackers take full control of the entire computer and block all the system until and unless a particular ransom is paid to the ransom which they demanded. The first of this kind of a case actually occurred in the year 2005 in U.S. The cyber criminals who actually do this hacking totally gain access to the entire system. They download malicious software within the network which they decide to hack. If the victim clicks on this link by mistake then the entire data can be hacked. If the software gets launched in the victim’s OS then they can lock all the data found on that network. Though some kind of anti-virus can protect your device but cyber criminals are constantly trying to come up with new techniques to overcome this rigid protection. Continue reading Precautions to Protect Your OS from Cyber Attack