The Importance of Branding

Harley-Davidson cologne and perfume. Bic disposable underwear for women. Cosmopolitan magazine branded yogurt. Colgate line of frozen microwaveable meals. Vaseline shampoo. Coca-Cola’s “new” coke. Would you buy any of these products? Probably not. (more…)

Marketing versus Sales

Have you ever walked into a store looking for a specific item only to leave a few minutes later because the product is not available? Congratulations, you have experienced the classic struggle between marketing and sales. (more…)

Virginia SBDC