The Wrong Rock


Kickstarter vs IndieGoGo for Animation

Kickstarter is not suited for most animated short films. Ok that is a little bit of an over simplification. What I want to say is that Kickstarter isn’t the right platform for raising money for projects you aren’t prepared NOT to make. Kickstarter is really just generating drama for it’s audience and animated filmmakers are providing the fuel for that drama for free. What do I mean by this? Animation is a staggeringly labor intensive medium so when someone finally gets to the point they are ready to spread the word about a project and potentially impress someone enough to give them some money…. they’ve usually invested so much time, effort and resources that there is little chance they are going to abandon that concept if they don’t make the money they would like to get. This is a pitfall I’m seeing far too many short animated filmmakers going into. They post their projects on Kickstarter because that’s the current popular buzzword and assume their idea is so strong that they will meet their target. But you have to remember that Kickstarter doesn’t take the money if you don’t meet your goal. So you can put in a lot of effort attracting […]