5,000 new jobs on the way



Artist’s impression of Hanging Gardens, Henry St




How Lower Henry St looks now.




Artist’s impression of the Upper Henry St development



How Upper Henry St looks now.
Aim to ‘get fundamentals in place’ for city centre







The new limerick heavies




Plan will build on earlier successes














Limerick Foot Bridge. Yay or Nay?



Option 1- ‘The Balcony on the Shannon’

The Balcony on the Shannon

Option 2- ‘The River’s Apex’

The River’s Apex


Twin Arches

The project particulars as of that date, were as follows:






email correspondence


Is mise le meas,



Limerick 2030 musings on news of new Shopping Centre

While many Limerick City-centre businesses (and obviously the Chamber of Commerce by association) are unhappy about the overruling of their planning permission objection to the multi-million injection into our city, we are not of the same opinion.

An alternative to blocking Limerick’s forward trajectory, would be for city-centre businesses to take a more holistic view of the bigger picture, in terms of their business strategy.

For example, being located in the city-centre does not ‘entitle’ any business to get more trade/footfall, by default. It takes more than an attitude of ‘we’re in the city centre so you shop here’ to entice customers to buy their products and services.

The businesses need to incentivise people to come into the city centre for reasons other than their location (or indeed any other external factors) to enhance their business. The reason people should come to your place of business should be because you are offering something better than the others.

A better product. A better service. Something to make a customer choose you, because you are better, because you are worthy of receiving our money in return for your goods; not because you are ‘near’.

Aspire to make your business better than the rest. Then customers will come to your whether you’re in the city-centre… or not.

Original article from the Irish Examiner here.

International PigTail Day on 9th August. Don’t Forget! #PigtailIreland

Did you know that it’s International Pigtail Day on Saturday 9th August? Let’s show the rest of the Country how it’s done Limerick !!!! :) We think mammys and daughters should unite in Limerick!International Pig Tail Day Limerick 2030


Google asks “Why is Limerick so Rough?” Limerick Responds #LetLimerickChoose #Limerick2030

Why is Limerick so Rough?

No. We say instead, “Why is Limerick so AWESOME.”

We’ll let you in on something strange that happened here today, so that you’ll know what this story is all about.

One of our researchers had some spare time on their hands and decided to go onto Google and do a search in relation to Limerick. We started our research by entering the words “Why is Limerick” into the Google Search box… and then Boom. Google get’s all nasty on us.

Without asking us anything further and without any hesitation, Google’s Auto-Complete immediately auto-suggested “Why is Limerick so rough” (amongst some other unsavoury things, as you can see below). All this before we could finish typing in our question!

Limerick2030 Rough

Now, that got us around to thinking.

Is this what people are really searching for? Is this what people see on Google when asking about Limerick? Do we look like this to the ‘outside world’ from Google’s point of view?

You see, we love our City and want others to love Her also, but it’s hard to change the impression people have when even Google is on our case. As it turns out, there is something we can do. It takes approximately 5 seconds.

We have devised a cunning plan of epic proportions, to make Google change the suggestions that pop-up when somebody is doing a search. Here’s what you gotta do:

  1. Open the Google Search box
  2. Type in “Why is Limerick so AWESOME” (as per the pic. below) and then hit enter.
  3. If you’re one those people who are riding the tidal wave of apathy that’s often out there in relation to Limerick 2030 (and any Limerick based projects in general) we’ve made it so that you only need to click a single link to make all this happen Let Limerick Choose.

Why is Limerick so AWESOME

You see, if more than a hundred people or so do this, it will cause a change in Google’s Auto-Complete algorithm. To cut a long story short, it will mean that when people type “Why is Limerick…” into Google, they will no longer see the bad stuff popping up first and they will start seeing the good stuff popping up instead.

Limerick has the power to choose what other people will see in Google.

Editor’s Note#1: We got so hooked on this ‘auto-complete’ thing, that we decided to do one for every county, not just Limerick. The results are below. Some are normal and some are just… well, see for yourself.

We Typed this into Google: Google Auto-Completed this : Editor’s Note #2
Why is Antrim why is antrim called the saffron county It is?
Why is Armagh why is armagh the orchard county  
Why is Carlow No Result Anybody using Google in Carlow?
Why is Cavan No Result Google did suggest : “why is Cavani so cheap”. Maybe both Cavan and Cavani are cheap?
Why is Clare why is clare the banner county  
Why is Cork why is cork known as the rebel county  
Why is Donegal why is donegal not in northern ireland  
Why is Down No Result Google did suggest : “Downton Abbey”. Not a surprise. Everybody hearts Downton…
Why is Dublin why is dublin called dublin Deep.
Why is Fermanagh why is fermanagh sparsely populated  
Why is Galway why is galway the city of the tribes  
Why is Kerry why is kerry called the kingdom  
Why is Kildare why is kildare marathon cancelled What? Nobody told us!
Why is Kilkenny why is kilkenny a city Indeed. Some gobbeldy-gook about a Cathedral we believe.
Why is Laois why is laois called the queens county  
Why is Leitrim No results Enough said.
Why is Limerick why is limerick so rough All counties can be rough. We’re trying to change that perception, as you know.
Why is Derry why is derry sometimes called londonderry  
Why is Longford No results  
Why is Louth No results  
Why is Mayo why is mayo bad for you This being the Mayo that we put on our sarnies, as opposed to the Mayo we all know and love. We’re confused now?
Why is Meath why is meath called the royal county  
Why is Monaghan why is monaghan called the farney county  
Why is Offaly why is offaly called the faithful county  
Why is Roscommon No results  
Why is Sligo No results  
Why is Tipperary why is tipperary called the premier county  
Why is Tyrone why is tyrone a black name No racism here. A quick dive into the Google search results show it’s the first_name = “Tyrone” that Google is talking about. Not County = “Tyrone”. Phew.
Why is Waterford why is waterford called the deise  
Why is Westmeath why is westmeath a county This is up for debate we guess.
Why is Wexford why is wexford called the model county  
Why is Wicklow why is wicklow called the garden of ireland  

Let Limerick Choose.

Is Mise le Meas,

Patricia Sarsfield

#LetLimerickChoose #Limerick2030