Audience Segmentation 101

What is Audience Segmentation? From an advertising perspective, audience segmentation is a process of dividing a large group of target audience into smaller groups (aka segments) in order to communicate with them effectively. This segmentation can be based on a variety of factors like age, gender, location, level of education, interests etc. Importance of Audience Segmentation When it comes to Marketing, ‘one size fits all’ approach is a thing of the

Right way to do OOH
Right way to do OOH Advertising

What is the right way to do out of home advertising? The secret to great recipes is always in the ingredients. As a brand, out of home advertising can put your product/service in front of thousands of customers every day. Out of home (OOH) advertising has the potential to make or break a business. It is essential to zero down on the most effective way to do OOH campaigns. It often

Contextual Outdoor Advertising
Importance of Context in Advertising

Whenever an advertisement is displayed to a consumer, it is not seen as a standalone entity but in a “context”. In the advertising world, context often refers to the media space in which the advertisement is placed. In the olden days, creativity was often reserved for just the content (copywriting), direction and design of the advertisement. The delivery of the ads and the choice of the platform was often considered as

OOH Advertising – Past, Present and Future

If you are a business and need to stay ahead of the market, you need to do much more than building an amazing product. People only buy stuff which they feel connected to. Therefore, to connect with their customers, businesses advertise. Advertising can be a tricky business with all the available options out there. You have to choose which one to invest in – print, TV, radio or digital media. But