Corporate Event Planning

Corporate event planning is no different from any event management that needs proper project management to create. The most important things to keep in mind when planning corporate events include studying the brand, target audience, event concept, and technical features before really launching the event.

In the modern digital world, most corporate events enable people to relate in a personal way and develop real connections. As a result, organizing an event for a corporation has become more critical than ever. In fact, you need to know these 5 core tasks before planing any kind of events such as marketing, event venue, budget, and technology.

1. Marketing

Marketing is always done at the end of the event planning. But if you want to have the best event.  It is essential to incorporate marketing plans at the very beginning.  Failure to the market event will lead to irreparable damage.  Just imagine you have even with empty sits.  Will you be proud? Obvious not. All event managers use marketing to attract their target audience by generating media coverage, which will influence thousands or millions of people. Ideally, your marketing should begin at least 6 months before the event, mainly if it’s a significant event. Corporate events are not merely about networking and socializing; they’re also about developing your brand. Here are some event marketing ideas:
  • Create a YouTube video
  • Create a TV or Radio advertisement 
  • Create an email campaign 
  • Create a social media
  • Create an online advertisement 
  • Create an event community
  • Create a CRM contact list 

2. Event venue

An event venue may be in a corporate onsite or offsite location. The event manager usually monitors all aspects of the event on-site, but if the event is offsite. Most things will be provided by the event managers where the venue is booked. When choosing an event space, think ‘place, place, place.’ Where will your event be? Venture out a few different places by doing measuring up space.
Here are a few questions to ask yourself:
  • How large or small the rooms will you need?
  • How close is it to the transport?
  • How close is it to multiple accommodations?
  • Does the venue provide a catering company?
  • What equipment is included for rental and prices?
  • What is their protection policy?

2. Budget.

Budget is one of the major limiting factors that dictates every aspect of a corporate event, from venues to speakers, refreshments, travel, and more. Determine the whole event budget and then allocate funds to each item of the event.

Things to consider when planning your event budget:
  • The size, length of the venue
  • Software tools you need.
  • Catering, equipment, decorations)
  • Additional expenditures 

3. Technology

Technology is one of those tools that play a vital role in the success of the event. Things like time-saving software extract data automatically. Tech can help attendees share experiences even if not face-to-face by live videos or social media. Here are some type of technology you need for an event: 
  • Geofencing – to trigger a response when a lousy device enters or leaves a place.
  • API - to keep apps and cloud platforms in one place.
  • Email and Automatic marketing - for promotions and automating personalized marketing emails to attendees.
  • Social media – to advertise your event  and share its content
  • Live streaming – Facebook Live or Youtube helps to let viewers share reactions and comments.


When you are planning any corporate event planning, you need look at you marketing plans,   event venue,  budget, and technology.