Hannah Seal

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Having sat on both sides of the table, Hannah's business acumen and market insights are invaluable. She is incredibly dedicated and astute.
Sophie Adelman,

Co-founder of WhiteHat

In Conversation

You are working with several female founders addressing areas that were previously not well served. What are some of these areas, and where else do you see opportunity?

HANNAH — I like areas that have often been overlooked, and woman-focused products fall into that category. Women make up more than 80% of household purchasing decisions. There’s a massive opportunity for businesses that focus on women and serving their needs. Take childcare, for example. I recently became a mum and am very aware of how expensive childcare is and how that’s a barrier to women reentering the workforce. There are companies working on solving that problem. It’s a big market that people are underestimating, and that’s exciting to me. 

How did your background in e-commerce from working at eBay and Ocado prepare you to be an investor?

HANNAH — At eBay, I saw the inner workings of the world's largest marketplace and how scalable marketplace models can be. I also saw the challenges and complexity of building a two-sided marketplace that has to balance supply and demand. At Ocado, we started from scratch to build an online-only supermarket. This is what the supermarket of the future will look like. Beyond this futuristic, automated warehouse, it was an incredibly customer-centric business. It showed me the importance of putting customers first and getting rewarded with loyalty and customer love. 

It’s been great being on both sides of the table as an operator and an investor. I love being able to leverage what I learned at those companies to help entrepreneurs.


Hannah has worked with category-defining companies like SeedLegals and WhiteHat.