Storytelling as a tool for effective communication

“Everyone’s got a story.”

We’re sure you’ve heard this phrase at least a couple times in your life. Ever wondered why it’s always a “story” and not “reason”, or “experience”, or just about any other word in reference to certain times in your life? That’s the power of a story, and that’s how we communicate best.

Since the dawn of mankind, stories have kept entire cultures alive: be it folklore from our native lands or mythological tales explaining why we perform the rituals we do. In fact, so many of our traditions were passed down to younger generations solely by word-of-mouth, long before writing was invented. Storytelling has enriched and kept thriving not just cultures, but identities, faiths and our understanding of the world. We learn, grow and become overall better humans from stories that we hear as children. From tales of moral values as taught in children’s books (who doesn’t remember The Fox and the Grapes?) to fantastic, imaginary lands that whisked us away into experiences unknown. Some of these stories have a lasting impact on adults to this day, such as the literary juggernauts of Harry Potter, Chronicles of Narnia, Lord of the Rings, among many others.

So, how does storytelling figure within the ambit of effective communication? Let’s find out.

In today’s age of information, we are overwhelmed with data at any given point through the day (and sometimes, night!). We’re all guilty of having multiple tabs, pages, and apps open in order to consume as much information as possible on any topic. What happens to our devices if we do this? They slow down, of course. Something similar happens to our brains when we have an overload of thought processes to consider at the same time, leading to confusion, miscommunication and conflict.

How do we tackle this? Let’s start with the basics.

Just like how we delete certain apps and pictures from our devices to free up space, our brains also look to make certain forms of repeated communication into subconscious actions—we call these ‘habits.’ Habits are meant to take the load off of your brain and incorporate more space in order to take in more information by making regular actions involuntary, like opening the bottle-cap to drink water, pressing down on a handle to open a door, splashing water on your face when you wake up, etc. Storytelling focuses on engaging our subconscious through metaphorical situations, guiding its plan-of-action as the story progresses. It’s sort of like a cognitive Connect-The-Dots.

Context serves as a crucial setting here, since our brains can absorb meaning much more efficiently if we’ve experienced something before and thus can prepare to communicate more clearly. For example, if a character in a story has experienced a major situation, our brains are trained to treat this information as symbolic of an actual, lived experience. In simpler terms, to your brain, it’s you undergoing that experience, and not the character. Later in life if you encounter a situation similar to that in the story, your brain will associate it with reliving the story itself. It becomes a conditioned reaction, eventually becoming a habit, thus helping your brain take the load off.

Now, how do we incorporate this into our daily lives?

Storytelling and context-setting explores the Whys of a certain communication, making the receiver more empathetic and understanding of your actions. The story behind the outcome adds a dynamic that calls for a deeper and different perspective into the heart of the matter.

In your everyday life, you can try this method with people you see daily, for example your co-workers and clients. The next time you have a new pitch or a new idea to present, try to organize it in a story-like format. Start with the basics, then build it up with facts and evidence, and top it off with the context leading to the aim of your idea. This will help your team have a detailed, in-depth understanding of why you think your idea will work, and will guide you accordingly as compared to simply presenting your idea and leaving it at that. A crucial aspect of strong client communication is taking the time to explain “why,” and to tell the story behind the brand plan.

In interpersonal relationships as well, communicating the Why of your actions will facilitate a deeper connection, helping you eliminate any possibilities of miscommunication or confusion. The outcome may or may not be as per your ideal situation, but you can be rest assured that they know your side of the, well, story.

Effective communication makes our lives monumentally easier, but we cannot communicate better if we don’t understand the human tendencies that build it. This, in a way, is a story about our stories, and we hope you can benefit from these in your daily lives.

How Push Notifications Can Help Your Brand

Picture this: it’s been a long day, and you’re going through your notification bar, mostly deleting unwanted & annoying alerts that have done nothing except pester you the whole day. As you swipe them away, a singular notification catches your eye. It’s smart, witty and gets to the point in less than 15 words. You think about it for a second before opening the notification and checking it out, and voila! You got yourself a conversion. Now that’s what a good push notification can do for your brand.

They may seem inconsequential at first, but push notifications are one of the top techniques for increasing conversions, boosting engagements and retaining your customers. Let’s find out how.

Know Your Target Audience

A basic yet crucial step before embarking on witty one-liners for your notifications, identifying your customer base goes a long way in tapping into exactly the kind of market you’d want to supply to. This is called target audience segmentation. A good idea to tailor your content according to your audience is to use a good, trustworthy & efficient customer data platform, along with a product analytics tool. This combination will give you precise, accurate numbers that allow you to have an in-depth insight into what your audience is talking about. You can then customize your notifications based on a variety of factors such as the audience’s web history, e-commerce purchases, engagement with other channels, etc.

Metrics, Metrics, Metrics

Before you get to work, take a step back and consider the how and why of your campaign. Why is your campaign needed? What value is it going to add to your customer’s lifestyle? How will you track or measure the success of your campaign? What are the key metrics involving a successful campaign? Questions like these will help you have a clear goal in mind for your notifications, thus making them to-the-point and hitting that sweet spot. Defining your metrics, such as app opens, purchases, logins, conversions, clicks, etc. will help you narrow down on a call-to-action (or CTA) that determines what’s best for the overall performance of your campaign. 

Find Your Frequency

No one likes constant notifications, that’s why we have an option to turn them off. How to ensure campaign impact without bombarding your customer? Frequency caps! Set a frequency limit for how many notifications, alerts & emails your campaign sends to the user. For example, you can set a cap of 2 emails and 3 push alerts to be sent to a customer within a week’s time. This way, you retain your customer’s attention while sporadically providing necessary updates.

Make An Exception

Create exception events that ensure a push notification is sent only if the customer hasn’t completed an action in a determined amount of time. For example, if a customer has added something to cart but hasn’t made a purchase even after 4 hours, the exception event will trigger a push notification reminding said customer to complete the purchase. However, if the customer ends up completing it before the 4 hour window, the push notification won’t be issued. This prevents your brand from possibly over-notifying and annoying your customers.

So far, we’ve looked at all things your brand can do for a successful push campaign. But of course, as with anything in the world of marketing, there’s always a couple of things you don’t do.

Here’s what to avoid:

Don’t Lose Touch With Current News

As a brand, it’s absolutely pivotal for you to stay up-to-date with everything around the world that’s relevant to you and your customer. Regular assessment and reviewing of your campaigns can help you point out any gaps in your communication that keep you from staying relevant and well-versed. This is especially relevant given the current global crises, and delivering messaging that doesn’t focus on something so ubiquitous would seem tone-deaf and insensitive.

Don’t Underestimate Quality

Again, basic but impactful: set a strict guideline to be followed for quality checks. Most companies have a specialized QC team that ensures each campaign is thoroughly reviewed prior to its launch. This prevents any possible malfunctions and keeps potential foot-in-mouth moments at bay. Who doesn’t need that?

Don’t Ignore the Operating System

Stay updated with any changes from Android, Apple or your OSs in order to manage and finetune your campaigns accordingly. Working in tandem with your OS will ensure maximum engagement and campaign success.

So, there you have it: a quick lowdown on how push notifications can be your brand’s best friend. As more and more brands turn to the digital world to increase profits and maintain their customer engagement, mobile users will now not only be impressed with your brand’s quick adaptability, but will also look forward to purchasing from you.

Utilizing Trackpad Support For Your Apps

We’re sure you’ve come across those people who carry a silicone-covered keypad for their iPads. We’re also sure you’ve wondered why exactly a gadget meant exclusively to be used as a mini-computer might have an addition that essentially pushes it a step further into being a full-blown laptop computer. Add to it the ease and convenience of a good ol’ wireless mouse. What do these additions mean for your apps?

New Tricks, Old Dog

In case you missed it, the latest update on the iPadOS 13.4 brings with it mouse & keypad support. Not just that, but it has been declared that Apple will also come up with hardware dedicated to work in tandem with this new UI. Along with Apple, other third-party hardware manufacturers are providing users the option to convert their iPad tablet into a makeshift laptop by producing cases equipped with trackpads and keyboards.

What Difference Will This Make?

Although a pretty recent update, tracking this shift is crucial in gauging the gradual changes in how users engage with apps. Given the fact that almost everyone is now cooped up at home and in quarantine, adding a keypad and/or trackpad with a mouse to their iPads can now enable designers, work-from-home freelancers, artists, architects, etc. a better, more accessible set-up to produce their work in; it’s no surprise that searches for “iPad trackpad with keyboard” in the United States have increased more than tenfold in the month of March alone, according to Google Trends, 2020. Additionally, native iOS apps could potentially replace web-based apps such as Chrome, Firefox, etc., making users convert entirely to using native iOS apps for their daily engagement.

What Can You Do About This?

Run a quality assurance test with keyboard and trackpad. Try not to limit your testing to just your apps—run a test on your competitor’s apps as well to study keyboard & trackpad behaviours across multiple and diverse platforms. How does your app fare as compared to another? Does the keypad work smoothly, or does the trackpad have a slight lag? Is scrolling smooth and at the right speed? Is it user-friendly? Observe points that require multi-finger gestures, that can prove to be a little difficult to navigate. You could alternatively provide another, simpler option for such moves: for example, adding a double tap to zoom in feature in place of the pinch or three finger-zoom.

Stick to stock iOS and iPadOS development software as much as you can. What fills the loopholes in most stock UI interactions is that trackpad engagement is automatically converted into touch events, thus making for a more superfluous experience. Make sure you observe any special actions that are considered complex in order to be seen as legitimate. Luckily, for iOS and iPadOS users, the Apple UIKit automatically adjusts the pointer appearance based on your interactions; you can, however, specify customizations should you require any.

Keep track of the percentage of your target audience that actually used a keyboard & trackpad addition. One of the best ways to collect data and test user engagement with these tools is an in-person focus group, which will give you real-time feedback pertaining to the performance, convenience and efficiency of the keyboard & trackpad combination.

Adapt according to preferred patterns. If your data shows that your target audience is adapting better to using a trackpad with their iPadOS, then provide for a more customized experience by employing the Apple APIs. A pre-emptive optimization technique that favours the trackpad will allow for a more comfortable feel for your audience along with a more powerful performance, every time.

All in all, adapting an iPadOS to perform just as well as a laptop computer especially in times when working from home has become the new normal, providing the accessibility of keyboards and trackpads make for a more wholesome, efficient and smoother experience. Making sure your app [or apps] are on par with these additions is a sureshot to retaining your target audience and potentially acquiring a larger one as the world of the iOS moves towards a user-friendly approach with each update.

Do You Have What It Takes To Be An Entrepreneur?

Starting out on your own and creating a business from nothing is no piece of cake. But you already know that, don’t you? We’ve been told that you have to ‘think big’ and ‘dare to dream’, the poetic inspirational quotes are only going to take you so far.

To really succeed as an entrepreneur, you need to have the right mix of bravery, logical reasoning, leadership, unconventional thinking ALONG with rational thinking, with support and planning being the key legs of your entrepreneurial venture. Now, ask yourself this –


Here’s a checklist that will help you start preparing –

  • How important is ‘planning’ to you?
  • What is your current financial situation?
  • How supportive are your friends and loved ones?
  • How do you deal with failure?
  • What would you improve about your leadership abilities?
  • How much experience do you currently have?

Sometimes, the answers could paint a very clear picture on where you currently stand and what you need to be doing as your next best step. For someone who’s just been working for about 2-3 years, sticking to your day job while building on your idea would make more sense. On the flipside, a seasoned professional with enough experience and networking could finally take the plunge to start off something as his own.

It’s factors like these that define your success or failure as an entrepreneur more than your idea alone – So start actively gaining relevant experience, building a network of supportive friends, improving your financial situation with the right strategies and be ready for when it’s time to make the plunge!

Here are a few tips on how to ace the Entrepreneurial Game –

1)   Be the ‘Man with a Plan’

You’ve done everything right. You have a stellar business idea and you’re in a sound financial position with the right network of people who will help you grow. But what happens next?

Well, your business still needs a lot of work to come into effect and allow you to realize your vision. You need to start developing a sound business plan. You’re probably experienced enough by now and know the elements that go into making a business like yours succeed, but it’s always better to put down a concrete plan of action. We recommend writing your business plan down so that you can weigh out the pros and cons and tick off everything you need in terms of processes and materials to help you succeed.

2)   Find the right partner.

Once you have a plan in place and understand the bigger picture, it is time to introspect.

Okay you have taken the plunge, yes you have enough experience to start but can you improve the current setup…or find someone who can add value.

It’s time to get yourself a partner that adds value to your business, understands your idea and fills in for your weaknesses and helps you raise more capital for your business. If you find the perfect fit, partners can really do great things together. Look at Larry Page and Sergey Brin, their little brainchild Google, is probably how you found this article today.

A spouse, parent, sibling, partner, total stranger – the perfect partner could be anyone you trust and feel you can work and grow with.

3)   Find the right mentor

You might have all the key components to your plan in place, but a little hands on learning from someone with relevant experience is gold. Use the time just before launching your business, or even after launching to look for a seasoned professional who knows the business and the current situation well enough to guide you towards making the right decisions – not by simply preaching to you, but involving you in the thinking process.

Having the right mentor can really help develop your analytical thinking and take into account a lot of things you might have skipped had you been just by yourself.

To put it simply, like Oprah Winfrey did so well –

‘A mentor is someone who allows you to see the hope inside yourself’.

4)   It’s okay to fail
‘Why do we fall?’ Alfred famously asks Bruce Wayne.
‘So that we can rise up again’.

And this holds true in real life as well. It’s absolutely normal to fail. Because that phrase of failure being the stepping stone to success isn’t just a phrase. Every successful person has had to fail numerous times to get that one final all important hit that changed his life. Success never happens by accident, it is a process that is predominantly filled with failures that help you see your shortcomings and work on them so that you’re ready for success.

What are we trying to say here?

Don’t be too hard on yourself. Fall down seven times, get up eight. If you keep at your craft, with everything you’ve got and get your planning and setup right then there’s no stopping you. If not immediately, definitely eventually.

5)   Keep a steady stream of Income

One of the golden rules when you are starting out is – DON’T QUIT YOUR DAY JOB. It’s easy to say you want to start your own business, but you should definitely not be putting all your eggs in a single basket. Especially not if you do not know how the business is going to fare in the market.

Let’s be clear here. No one’s telling you to abandon your dream. You’ve got your head in the right place, but just need to wait for a little while longer before starting your venture and going all in.

Does that mean you stop what you’re doing and sit down feeling bad about this? Definitely not.

See it as an opportunity to balance both – your work and venture and a steady flow of finances to help you prepare for when you are ready to take off.

Take this time to improve your financial situation so that your mind is at rest and you are making sound decisions without the worry of funds. Learn and build on your leadership skills while you are still in a working environment and upskill yourself in anticipation for your new role in your business.

The Definitive Guide to Mapping out Your Ideal Buyer’s Journey









B – Budget of the consumer









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What do the most popular apps in the world have in common?

When we talk about Mobile applications (Apps as they are popularly knows as), there are a thousand ideas that come up every day, and an equal number of these are shot down even faster than they emerge. So what is it that differentiates these successful apps from the ones that don’t make it? What is it that sets them apart and makes them an instant hit among the audiences WORLDWIDE? To get into the skin of the matter, let’s first take a look at Business Insider’s list of top performing and most used apps in 2017 to see what are these successful apps that we’re referring to –

  1. Facebook
  2. Youtube
  3. Facebook Messenger
  4. Google Search
  5. Google Maps
  6. Instagram
  7. Snapchat

We’re sure you have at least 3-4 of these apps installed on your phone, and with good reason too. Facebook for example, is a no brainer. It created a demand, where there was none. Before Facebook, social networking wasn’t really a hobby or a past-time and was more about getting a message across on a need basis. Now, the scenario has changed all together. Facebook did a great job by creating a need where there was none and then solving that problem for the people by providing them with the perfect solution – The Facebook App.

So what is it that makes these apps different from the ones that don’t work? The answer is a few successful traits that these apps have in common –

  1. It should solve a problem – The app should solve a particular problem, and add some value to the user’s life. It should lead to such a scenario, that the user cannot imagine their life without that app. Can you imagine life without scrolling through your Facebook newsfeed? Hard to imagine isn’t it? Well that’s what makes the app such a rage and made its founder a billionaire in such a short time.
    Before creating your app, ask yourself whether it’s solving the masses’ problem and actually addressing a pain point that has been troubling the consumers. The case was similar with Whatsapp’s rise and it taking a lead in the instant messaging race over the previous giant, BBM, that had huge appeal but limited usability.

  2. Easy to use interface – The app should be easy to navigate and have a user friendly interface so that the consumer does not face any hassles while accessing the app. The most successful and popular apps are those with the smoothest and simplest navigation. You should not try to be too fancy or too complicated with a layer of steps, because that ends up confusing the consumer and ultimately affecting his user experience negatively. Invest in building a fantastic UX so that even a 5 year old kid can pick up the smart phone and access it with ease. Not only does this increase your customer base and loyalists, but also expands your opportunities and gives you an edge over competition.

  3. Don’t go Cross Platform – There’s no shortcut to creating a good app. Developers should try to stay away from indulging in going cross platform and stick to the platform that it was initially built for. That way, they can juice out the complete potential of that particular platform.

  4. Frequent Updates – There’s one thing an app can’t afford in today’s times and that is to go obsolete. The most successful apps all have one thing in common, they are constantly bettering themselves and coming out with new updates to better their user experience and relevance so that they don’t get out of date.

  5. They’re FREE – Surprisingly all the successful and frequently downloaded apps such as Facebook and Whatsapp are all free. They develop sustainable business models so that they don’t need to charge their users for downloads per se but end up making their profits anyway.

  6. Incredible support System – You can’t have a famous or well-known app without a strong support system and incredible response rate to keep the customers happy and resolve any grievances that may arise or any technical issues that they may face. Facebook is again a great example of the same, right from reporting dual accounts to getting profiles verified, the team is always on their toes to make sure that things remain under control and the user remains satisfied.


Have a great app idea that meets these criteria and want to get started with it? Connect with a specialist at Flynaut right away!


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Ready, Set, Brainstorm!

A content creators dream is a brief that comes with minimal guidelines as it provides freedom to explore themes and topics. The situation that requires brainstorming can be anything- either the client has some ideas but is not sure how to take it forward, is looking for a fresh perspective or sometimes even wants something completely different from what has been done before. 

However, every coin has two sides and the biggest drawback of this is the amount of variations that will pour in when the ideating begins. 

Check out the tips below on running an amazingly productive brainstorming session! 

1. Include a diverse team

Looking at people who have different skill sets and job roles in your organisation will give variety and freshness to the ideas that come out of the session. Even people who have no idea about the kind of ideating required should be included in this session.

Brief your team, and ensure that they know that no prior experience or expertise is required, but active participation is the most important. Hand out notes or create a pointer system that briefly tells everyone about the client and points that must be included or direction they need. Make sure the outcome of the session is clear to all before you begin.

2. Time it! 

The session begins where you give people sheets of paper, and set the timer to eight minutes. Within this time they have to think of 8 different ideas. The idea can be simple, crazy and need not necessarily make sense. There should also be no discussion at this point of time. 

3. Circle of sharing

Once the time is up, begin to share the ideas. This is not a formal meeting, but more of an informal sharing space. As people start sharing, bucket similar ideas together and ask people to add their opinions on shaping these ideas to be bigger, better and more efficient. It is important to set the norm that no idea is a bad idea, so that people feel comfortable sharing. As a facilitator, it is important to appreciate ideas and boost the morale of the participants. As buckets and themes are formed, stack them together on the wall, to give a more visual representation of the ideas. 

4. Build on ideas

Now that you have a variety of ideas in front of you, ask people to pick one themes or ideas they liked the most, and take about five or ten minutes to think deeper about how these ideas can be magnified. This can be expressed with the team, so that the direction forward is also established. 

5. Don’t forget the gratitude! 

Whether the idea gets accepted or not, people in your team or organisation have given time and creative effort to your session. Not only is it important to communicate to them that you appreciate the effort, but also talk about how these ideas will be used. In case it does get accepted by the client, make sure you share the news with your brainstorming team! This will give them the confidence in their ideas and also let them know that you value their opinions. 

6. Test and re-try

Each and every idea can either take off or be buried despite the quality of the idea itself. It is more dependent on the need of the client and the selling factor. Collate these ideas in a systematic form and present it to the client. Then, depending on the feedback you can either take it forward, or work on the ideas. Sometimes, even trying the whole session again can be fruitful. It helps to have a different set of people, so that the ideas will be different. If you are going ahead with the same set of people, you can change the prompt or give a different question to start the exercise so that the results will be different. 

Most importantly, remember the circle of learning and getting better never ends. No matter what direction your session goes, you and your team will benefit by learning something or the other. All that is required, is the right mindset to identify these learnings and use them in an efficient manner. 



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I’ve Got An App Idea – Do I Need to Protect It?

Ever had a unique idea or an app idea that you think could potentially ‘change the world’? If you did, it’s time you did something to keep it safe so that your intellectual property remained yours. In today’s competitive times, life is nothing short of a rat race – a race in which you need to keep up or you’ll be left behind, a race in which a unique idea holds far more value than you would have initially imagined and something that can turn a friend against you, or even a colleague.

If you have an App idea, the first thing you should do is keep it to yourself and not go around town spreading the idea among your friends and family, lowering the risk of someone else stealing it. Did you know that Uber, Facebook, Microsoft, Iphone, are all billion dollar ideas that were stolen? Yes, they aren’t original! Shocking isn’t it? Something that we use so often, that we’re dependent on and apps that are so popular don’t belong to the people that actually went through the trouble of coming up with the idea? Well that’s the 21st century for you.

But do you know that this isn’t just a phenomenon of this century or this age? Of course it’s become more predominant in today’s times because of the competitive nature and huge demand in the modern day market, but this stealing of intellectual property has been prevalent since ages. Did you know that the Radio was actually Nikola Tesla’s idea, but was stolen and patented by an Italian inventor named Marconi? The world famous board game Monopoly was invented by Lizzie Maggie in 1903, but patented and later marketed by Clarence B. Darrow who saw its true business potential.

The first step is to –

  1. Copyright your app – The sad part about this is that you cannot copyright an idea, but only a complete app with a UI. The good part about this is that it is relatively much cheaper than other forms of safeguarding and provides you with a basic safety net against theft.
  2. A Non-Disclosure Agreement – This is a must. Now obviously you cannot create the app from thin air and will need to discuss it with potential co-workers such as designers and developers. You should sign an N.D.A. with them so that you can safely discuss the idea with them without the fear of it spreading outside of the closed doors. Get the best attorney for the same, with no possible loop holes in the agreement.
  3. Apply for a Patent – Probably the most important step, it makes sure that your idea is recognized as your own. Once you get a patent for your app, you not only protect it from theft of functionalities of the app, but also of people creating a similar app that serves the same purpose. The only drawback is that it doesn’t come cheap, and can sometimes cost as much as the initial investment itself. So only apply for one if you REALLY BELIEVE in your app and its usability.
  4. Work with the right kind of people – This goes without saying but we’re listing it because it’s an extremely important step in the process. Do a proper background check on who you’re doing business with, their previous clients, their reputation, their thought process and how ethical they are. At the end of the day, it’s you who decides how much information you want to reveal to them.
  5. Document Everything – This is another extremely important step – You need to document everything, right from idea to working to shortlisting of employees, to developments with dates, so that you have hard proof of what you’ve been working on and where the idea was initially incepted! Keep a log of every discussion you have with everyone regarding the app with times and topics to make life easier for you and help you sleep soundly at night.


The bottom-line is that don’t break a sweat over the fear of theft. Do what you can in your power to prevent that, but even if similar apps do come out you’ll always have the upper hand. Another thing you can do is to release a basic version of the app initially and slowly over a period of time release updates and modifications for the same. Good luck, and happy creating!



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Bring Your Wallet and a Good Attitude – Pricing Out Mobile App

One very key aspect of developing a mobile app is also one of the 4 fundamental P’s of Marketing – Pricing! Once you’ve developed an app, how do you price it so that it becomes a rage among your target audience? What kind of pricing should you take – skimming, penetration, cost plus or mark-up? Confused? Well, it is a tough choice and the marketing jargons don’t make life any easier. Fret not, we’re here to simplify the concept of Mobile App pricing for you, so that YOU can then make the right choice for your app.

This method is called going “Freemium” This really is as simple as it sounds – giving the user a taste of the app by providing them with a free lite version with the option to upgrade to a premium version with enhanced functionalities.

Let’s start with the basics. The first dilemma is to figure out how much to charge for an app AFTER considering the cost of developing the app and promoting it and then comparing that cost to how much the average consumer is willing to pay for the app.

The average selling price of apps in today’s market is on a big-time decline, mainly because of the increased competition which gives the consumer more options that are cheaper or even free in some cases. Nowadays you can either make your customer download the app for free and then give them the option of a premium upgrade, rather than charging them to download. Fair enough.

This method is called going “Freemium” This really is as simple as it sounds – giving the user a taste of the app by providing them with a free lite version with the option to upgrade to a premium version with enhanced functionalities. This strategy works on the idea that the user will love the application so much that they don’t mind paying money to continue using it. This works well for gaming apps that start at a basic level and only allow the users to take it to the next level after they upgrade to the premium version. It also works well for music streaming apps such as Spotify that allow offline downloads, ad-free streaming etc. among the added benefits of upgrading to the premium versions.

IAPs – In App Purchases are another very popular way of pricing apps that go well with Freemium. This model has been pretty successful especially in the last 2-3 years when the demand for music, video and dating apps has hit the roof. What you basically offer the consumer here is a virtual currency in the game or extra added features that he can pay for and use in his free app. For example, if you have a gaming app that’s free, you can offer extra guns or unlock special locations at a particular price.

Studies have shown that paid apps with the IAP option had a considerable increase in revenue over the last two years.

This also works very well for dating apps, with Tinder being the perfect example with functionalities like ‘Tinder Plus’ and ‘Super Likes’ that give people a higher chance of matching with someone through these paid services.

In app advertising is a concept that isn’t alien to any app developer, and it’s definitely an effective way of making revenue, but you need to make sure that it’s the correct model for your business. The good thing about advertising is that from one user, you’ll only get paid once for an app download but you can continue making revenue off In-app advertising – depending on how you use it.

There’s a whole range of opportunities right from small to big banners, pop ups and many others but you need to balance out your ad portfolio so that the user experience isn’t negatively affected and the app doesn’t suffer, but you continue to make money!

The last route that you could take is very basic but has definitely worked for its share of app developers. This is the basic paid app where you charge your customer a fee straight up at the time of download, and offer them a few services in return.

Netflix is a great example of this, although the app is free, the services are paid for online. Another combination that the app developer can do is either release a paid version with no in-app purchases, or a paid version that isn’t too expensive but also has the option of In-app purchases to enhance the user experience.

Still unsure of how to price your app? We’ll guide you along! For all expert help in mobile app development and promotion, please feel free to reach out to us.

To conclude, your app should be priced keeping in mind your goals, your cost of development and promotions and the amount you think your consumer will be willing to pay to utilize the service you have to offer. If it’s a perfect fit with the right balance, you’ll do really well.


Connect with a specialist at Flynaut right away!

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App Development Trends for 2019

We’ve come a long way since apps were first introduced. In fact technology in itself has changed so much since then! If we take a look at just the evolution of mobile phones and their usage in the last decade, do you see how your dependency has increased to a point where some of us even have our entire careers on them?

Can you remember the last time you woke up without checking your phone first thing in the morning? Or the last time you saw a delicious looking plate of food and actually took a bite before Instagramming it? Yes, that’s how dependent we’ve grown to become on our smartphones.

 Guess what? This is only the beginning.

With further research and developments, and new technologies like AI coming into the scene, mobile apps are soon going to take over the digital space. Let’s take a look at the upcoming trends in App developments in 2019.

1.Developing Cloud Based Apps

Desires are many, features are even more, but storage is limited. To tackle this, present day mobile app development has taken to cloud management. Google Drive is a prime example, and so is Dropbox. Mobile apps are now looking at cloud storage instead of phone storage, so that users can download them without worrying about storage issues on their phone. Another benefit of using the cloud is that you get privacy.  As a guarded cloud, personal information of corporate workers is secured from threats.

2.Blockchain Based Mobile Apps.

Blockchain was initially caught under the radar with crypto trading happening on the down low, but now the BFSI is trying to regulate this stunning innovation with a layer of security to stop the illegal players and regulate transactions. From control and processes and security, this tech is planned for managing the banking industry.

As indicated by a research-based site, the worldwide Blockchain distributed ledger is supposed to develop approximately $5,430 million by 2023 (which isn’t really too far away!)

3.Instant apps

Instant applications are as recent as 2016.

These apps enable users to use an application right through the Google Play store which means there is no need for downloading and installing the full application. This development enables the user to check the application a lot quicker without using any space on the smartphone’s memory! So just browse, use, and you’re done! Although a nearly new idea, we can expect big things to come in this segment, owing to the simplicity of use and hassle-free nature of this trend.


Smart watches, wristbands, smart glasses, footwear that tracks your activity, and even clothing! With the fitness revolution in full swing, the demand for wearables has increased greatly in the last 5-7 years. Right from Nike Running to newer and smaller players, devices have been designed to be synchronized with applications operating on mobiles.

For health and fitness applications, it’s obvious to include all of your information within the simple reach which is a smartphone.

This buzzing trend incorporates both the number of devices used to keep up a healthy life, i.e., smartwatches and fitness trackers, and those intended to screen vitals for chronic patients – cholesterol, blood sugar, and pulse meters.

Our projection is that the demand for mobile application development for wearables will go upward in 2019.

5.Artificial Intelligence

This is actually a consolidated trend of both artificial Intelligence and machine learning.

If it were possible, AI would be the 8th wonder of the world and you know that’s true. To get machines to emulate a human being on any given level is a monumental feat. As indicated by the International Data Corporation, it is assessed that the market for AI is going to be at $40 billion till 2020. Up until now, the manufacturing and medical sectors have taken incredible steps to advance proficiency through AI. This is because of the high precision and capacity to grab real-time events.

A little more human insight is required, but the scope for growth is immense.

6.Advanced Augmented & Virtual Reality

Mobile apps efficiently use the advanced features like insanely clear cameras that blur the lines between the real world and the virtual realms, almost like a portal for crossing over.

Virtual reality and augmented reality have ventured out of the domain of games and are getting to education platforms, design showrooms, eCommerce devices, and meeting spaces too.

How many of you remember the Pokemon Go Revolution? Teens walking all around town pointing their cameras on the road, ‘catching’ Pokémon out in the open? That’s only a glimpse of what this technology is capable of.

With virtual reality, you could shop in a virtual shopping center or people can test-drive a new vehicle, and even a global team can hold a meeting in a virtual space (like the Star Wars conferences!) With augmented reality, a doctor can project the patient’s x-ray directly over their body while doing an operation, so it’s always before their eyes! Both of them use hardware features vigorously, enabling developers to build incredible user experiences.

7.Mobile payment integration

Do you agree that cards are getting to be pointless since the period of mobile payments has come into existence? Our mobiles are steadily transforming into our wallets as well. A lot of us get out without carrying our wallets because we know we can make payments using applications like Paytm and Google Tez. Demonitization in India too had a big role to play in empowering the e-wallets and mobile payment gateways.

Mobile banking administrations are changing the financial business environment. Furthermore, online shopping is getting prominent. An ever-increasing number of buyers are shopping by utilizing their mobiles. It is a quicker, simpler and progressively secure method for spending the cash.

We can safely anticipate welcoming an increasing number of amazing mobile services for payment purposes this year.

With so many developments in the mobile app space, we too are encouraging businesses to develop their own app! Are you a business looking for a business plan and app development strategy? Get in touch with us at 833-FLYNAUT and let’s start building your dream together!

We’ll be back soon with more informative and interesting articles from the world of technology, stay tuned!

Connect with a specialist at Flynaut right away!

Toll-free number (833-FLYNAUT)