A tool concerning human understanding.


Arcadia is a next generation tool that allows strategists to conduct customer-centric marketing research using AI. Arcadia helps strategists quickly identify the most unique data about their audience, and lets them build a visually compelling story for their team and their clients.


Project Lead: Danny Wang
UX Design: Joe McHeffey
Visual Design: Lia Sfiligoj, Laura Beale
Copywriting: Katie Vreeland
Tech Lead: Stephen Cohrs
Front-end Development: Joohyun Park, Zijian Yan, Ryan Molan
Back-end Development: Mark Clifton, William Lin
Quality Assurance: Chotan Barua