FORT LAUDERDALE — Adobe has announced its “TVMM”, or TV Media Management, platform. But what is it and what does it do?

The new, Videology-connected software aims to help media owners better manage and monetize their ad inventory. Adobe’s Primetime group product manager Jonathan Tabak says there are three elements:

  1. “Data – being able to understand your audiences and understand them across all different devices and being able to activate that data on devices specifically around OTT, such as Roku devices, PlayStations, and Apple TVs.”
  2. “Understanding of those audiences across those devices and being able to link them together, so I de-duplicate my audiences no matter where they’re viewing it.”
  3. “To be able to access demand, so, as more dollars flow into programmatic channels and things of that sort, being able to connect the supply-side to the demand-side so that you can access those dollars.”


