Lt. Gen. Karen Gibson gives keen insights on the importance of open source intelligence collection and analysis for any kind of warfare.  

For hybrid warfare, adversaries may be obfuscating what they are doing or putting out disinformation into the information domain. It's important to trove through all the information available, both open source and commercially available to better understand the intent of our adversaries. 

"The advantage will go to the nation, the service, the organization, or the agency that's most rapidly able to infer knowledge from that wealth of data."

Lt Gen. Gibson suggests working with technology companies to harness open source intelligence and commercially available products, data and tools to better understand adversaries, their tools and true intentions.