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Wells Fargo’s CMO on why customer experience is everyone’s responsibility

Jamie Moldafsky

Jamie Moldafsky, CMO at Wells Fargo, says the bank's extensive data harvesting is going to allow them to deliver a higher quality customer experience.

Jamie Moldafsky has been with Wells Fargo for over a decade and has been CMO for more than 6 years. She talks to Hot Topics about the bank’s approach to customer experience, saying that it is something that everybody at the business is responsible for. Using a combination of traditional and modern analytical techniques, Jamie is confident that Wells Fargo can translate its extensive data harvesting into a seamless customer experience.