Why Nalula

Determine a SmartPrice for a home you love.

Every day people make the largest financial decision of their life – buying and selling a home – without the necessary information to determine if they're paying or receiving a fair price.


Smart Price

Nalula provides a fair market value by not only considering previous sales, but current market conditions. This data reveals motivated seller as well as unmotivated sellers who are willing to wait in order to receive a higher offer.

Unique Filters

Nalula allows you to sort by best deals and price per square foot, or filter by target price which unveils overpriced properties you may not have considered.

Market Conditions

Nalula's search let's you know if your shopping in a Neutral, Buyer’s, or Seller’s Market so buyers can determine how quickly to move and inform sellers how flexible they need to be with their pricing.


Jeff Berzolla started Nalula in 2020 with a desire to pool all of the essential information an informed buyer needs to make a smart offer on a real estate purchase. Frustrated by personal searches to buy real estate and only finding websites that were simply a regurgitation of the local MLS info, Jeff knew it could be done better. So much incredible data exists on how to determine a smart price for a home but its often not easy to find nor is it all collected in one place, in an easy to digest format. Solving this problem is what inspired Jeff to create Nalula.

Jeff started working in the online industry in the late 90s and has worked for, consulted for and started several successful web-based businesses. Jeff founded, grew and sold the largest vacation rental technology and marketing company in Hawaii.