Our Story

Born in the great and mighty city of New York Great George started with a friendship between a creative director and the owner of a fashion agency. Through many conversations on the ebb and flow of design and style, we asked the question - why are so many watches over-designed? Fast-fashion watches look contrived with excessive ornamentation in the repetition of a circular frame. We knew we could change this. It led us to a solution: create a square watch with a timeless design at an obtainable price. This journey brought us to the Bauhaus art movement that takes what is simple to create only what is useful. It’s a design approach that operates above the sway of fickle trends. Great George has adopted this philosophy - simple, timeless and useful. The “aha” moment finally came while researching the history of our local area. Our design studio is located in downtown Manhattan on a section of Broadway that was once called Great George Street. In the mid-18th century, city planners used “Great” to set it apart from other George Streets in the city. You could say the same for our watches. But Great George is different and not just by name. To truly reflect where it was born in New York City and its name, a Great George watch must be tough. That’s why we went the extra mile to include the highest quality Swiss movements. And it’s why our watches are built with stainless steel and our straps are 100 percent leather. Thanks to this quality we stand behind our watches with a three-year warranty. So this is Great George: a watch company with a damn good name, the philosophy of timeless Bauhaus design and square watches at an obtainable price.