Grow Your Artist Mailing List

by nurturing relationships with art buyers, collectors, curators and influencers

Are relationships and opportunities slipping through the cracks?

  • You don't like promoting yourself.
  • You are nervous about approaching art world influencers.
  • Your contact list hasn't grown in months or gasp! years.
  • You are tired of being told you have to use trickery and technology hacks to succeed.
  • You haven't been paying enough attention to the people who love your art.
  • You aren't following up with promising leads for your art.

I'm Alyson Stanfield. 

I understand that you don't want to feel pushy or put yourself in a situation that would result in rejection. Your art is so personal to you. 

The principles and strategies I teach in Collector Relationship Essentials are the same I used to build Art Biz Success, starting in 2002. 

I've helped thousands of artists adopt authentic marketing practices for sharing their art with the right people. My advice is clear: Use your mailing list more effectively and make a plan to increase its size. The more people you know, the more people there are to help sell your art.

Alyson, I owe you so much.

Since taking your course I am so busy and traveling back and forth between Florida and California. My commercial work is through the roof. My fine art business is improving also as my images are much more interesting.


Eric Griffith
Expand Your Network 

Organize, grow, and use your contact list.

Create A Schedule 

Make a plan to use all available tools for staying in touch with your network.

Sell More Art 

Follow through with your plan for more opportunities, recognition, and sales.

After an email with Alyson, I did what she told me to do. Within 17 hours I sold a painting - as a DIRECT result of what she told me to do. It was so instant, it creeped me out. Thank you, Alyson!!!

Rebecca Finch |

Why Work with Art Biz Success? 

At Art Biz Success, we know that you want to build your confidence as an artist. In order to do that, you need to gain recognition and sell more art. The problem is, you don’t know where to begin. There are so many options that it’s easy to get overwhelmed. 

We believe you have a list of people waiting to hear from you and many others who need your art. But if you’re like most artists, you don’t know what to do to take advantage of that network. That’s why we created Collector Relationship Essentials. 

In this online class, Alyson Stanfield, founder of Art Biz Success, teaches the people skills she has developed throughout her career as an artist business coach, museum professional, and assistant to a U.S. senator. These strategies have helped thousands of her students and clients nurture authentic, meaningful relationships since 2002.

FAQs for On-Demand Courses

Learn, Take Action, and Receive Support Inside Our Private Community of Artists 

Connect with your fellow students in a private Facebook group. Share insights, questions, ask for feedback, and give feedback. Make new friends with other ambitious artists who are implementing the same success system.

What Is It Costing You to Ignore Your Top Prospects? 

You are leaving sales on the table when you fail to pay attention to the people who buy art, the people who have asked to hear from you, and the people who are your biggest fans. 

Without a system for nurturing relationships, you resign yourself to fewer opportunities.

Collector Relationship Essentials is 1 of 4 courses in the Art Career Success System.

What's Included

Career-Changing Modules

(video, audio, transcript)

Training Videos

(approximately 3.5 hours total)

System Worksheets

Alyson personally coaches you through these 6 modules in recorded on-demand videos that show you exactly how to nurture the relationships you have while expanding your network and impact beyond the people you already know. You’ll complete assignments and simple but powerful worksheets that will be used (and reused) as building blocks to help you succeed.

Module 1
Get to Know and
Organize Your List

Expanding your collector base is much easier when you 1) identify the people who are already part of it and 2) develop a reliable system for organizing their information.

Module 2
Create Your
Customer Experience

Define immediate steps for engaging collectors and students after they sign up for your list or purchase from you.

Module 3
Your Network

Your network of relationships is your most valuable asset, so imagine the horsepower behind it when it’s consistently growing. Design a plan to attract people to your list on a daily basis.

Module 4
Nurture Relationships

Once people get on your list, they expect to hear from you. Nurture your fans with a regular schedule that includes email, mail, and personal touches.

Module 5
Navigate Relationships

Your relationships with gallerists, curators, collectors, and other artists can buoy your career or they can sink you. You will learn how to steer through each situation, communicate with precision, negotiate, and implement formal agreements.

Module 6
Follow Up for Results

All of the action you take won’t do any good until you follow up with people and follow through with your commitments. Create a system to follow up with leads, opportunities, students, and sales.

*We suggest you have an email platform in place, such as MailChimp, Constant Contact, or Vertical Response.

FAQS for Courses

You'll also receive 

Bonus Training

How to Select and Deliver a List-Building Free Offer

Download everything for lifetime access.

one easy payment of
$ 247
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two easy payments of
$ 139
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Would you like to learn alongside others in your artist organization or mastermind group? 

We now have special rates for groups of 3 or more. Email us and tell us about your group.

Development Alchemy + AIM