

Easy Steps to Make Your LinkedIn Profile Not Suck

Easy Steps to Make Your LinkedIn Profile Not Suck






Make sure your profile includes a good headshot. In today's image-obsessed world, having a professional, good-quality headshot for your profile seems like a no-brainer. And yet we see so many bad ones (or profiles without a headshot at all) on LinkedIn. Take a serious look at your profile picture and ask yourself, Does this look like a professional headshot? And does it reflect what I look like today? Don't be that first date that shows up looking nothing like his or her dating-site photo. Choose a picture that portrays you as friendly and approachable, and, please, don't use one that's been cropped from a group photo, no matter how good you look in it.

Turn on "receive email messages." Having a great profile on LinkedIn isn't enough. Once you've piqued a recruiter's or potential employer's interest with your profile, they have to be able to reach you. So make sure you click on the "receive emails from other LinkedIn members" link, which will allow messages from LinkedIn users to go directly to your regular email inbox (just in case you don't check LinkedIn daily). Here's how: Go into your LinkedIn Settings (under the Me tab) and click on Communications at the top of that page, then click "Email Frequency" and make sure the "Messages from other LinkedIn members" is switched to "On."

Show you're open to new opportunities (privately). Did you know LinkedIn has a feature that lets you put out a private signal to recruiters that you're open to job opportunities? No, you don't want to mention this on your public profile page, and definitely not in your header. The goal here is to impress, not look desperate. Here's how to do it: Go to Settings (under the Me tab), click on the Privacy link (at the top of the page), and, under "Job Seeking," make sure the "Let recruiters know you're open to opportunities" button is toggled to "Yes." When the feature is turned on, recruiters can target you, while LinkedIn takes some steps to keep your current employer from knowing you're open to entertaining job offers from others. That said, remember that it's a small world and all it takes for your employer to find out is for a friend of a friend to spill the beans.

Issues with dates of employment? Do your employment date ranges include some shorter stints? The average tenure for most positions is three to five years, and when a recruiter sees a tenure shorter than that, she'll often wonder why. Not because she thinks there isn't a good reason, but because employers are looking for candidates who are willing to commit to at least a few years in a position. Here are two tips to consider if your LinkedIn profile does include more than one short tenure: 1) Were you in the job for less than a year? Could you omit the job from your profile and still be able to account for that year in a way that will appeal to prospective employers? And 2) Was the short tenure due to a job title change or contract/temp work? If so, consider merging the two positions into one so that it covers a longer period of time. 

Is it worth the effort? Of all the social media platforms, LinkedIn is THE network for professionals, and the best part is you don't have to update your profile regularly. Is it worth the effort? Absolutely. LinkedIn can notify you when people are checking out your profile, as well as how you're being found and who's looking at your profile. But remember, it's quality, not quantity, that counts. You never know when the right person with the right opportunity might reach out. It could be for a new position in a new industry, or it could be a colleague from your past. So, yes, it absolutely is worth the time and effort. Do it for yourself — and for your career!

Julie Ha Truong is a principal at Envision Consulting, which inspires social sector leaders to do more good and provides strategy consulting, executive recruitment, talent and board development to nonprofits.