How to Read - Ranking Areas - Dollar Variable - Spectra

This report helps to answer the following questions based on projected dollars: Which locations are anticipated to have higher than expected dollar sales?  What locations should I target my in-store activation spend? What banners/stores should I launch my new product?  What banners should I flag/partner with in my social media/digital brand campaign?  What locations/geography should I target for my media spend?


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