Cost/wt action column

Displays the average amount you're spending per weighted action that a consumer performs.

Only applicable after you set up weighted Floodlight instructions. Learn more about reporting on weighted actions in Search Ads 360.

Add this column to a report

  2. Select a time range.

  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.



  4. Click Apply.

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