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What is dry denim?

Dry denim, also referred to as "raw" denim or unwashed denim, refers to a pair of untreated denim, which means they have not been washed or bleached. So instead of creating a worn-in look at the laundry facility you break in these jeans yourself. It's a long term commitment and the outcome will depend on how much you wear them. With time you'll get a personal pair of jeans with whiskers, honeycombs and fading created by your lifestyle.

You can read more about dry denim here.