﻿% This file was created with Citavi @phdthesis{KabeyaTshiangu.2016, abstract = {Following the appreciation of the national currency and the considerable drop in European tourist numbers, the Swiss tourism industry is looking for solutions. This research intends to uncover the real potential that African outbound tourism represent for the Swiss tourism industry. It also analyses how the Swiss tourism industry views African outbound tourism and identifies the barriers and drivers of including this type of tourism in its market portfolio. Primary data was gathered by expert interviews, while secondary data was analysed to assess African outbound tourism in respect to the criteria applied by Switzerland Tourism. This study is one of the first that attempts to not only evaluate the real potential that African outbound tourism may represent for the Swiss tourism industry but also to unearth the underlying reasons for its position. It aims to stimulate a scientific debate on the paradox relating to the desired growth of African outbound tourism and the establishment of measures that impede that very same desired growth.}, author = {{Kabeya Tshiangu}, Jeancy}, year = {2016}, title = {African Luxury Tourists: A Potential Niche Market for the Swiss Tourism Industry}, address = {Chur}, publisher = {Institut f{\"u}r Tourismus und Freizeit (ITF)}, school = {{Hochschule f{\"u}r Technik und Wirtschaft HTW Chur}}, type = {Masterarbeit Tourism} }