What exactly is CGI?

Computer-generated imagery (CGI) is the application of computer graphics to create or contribute to images in art, printed media, video games, films, television programs, shorts, commercials, videos, and simulators. The visual scenes may be dynamic or static. The term „CGI“ is most commonly used to refer to 3D computer graphics used for creating scenes or special effects in films and television.

Main Benefit: Visualize things that are not yet built, for example, a house in its designing stage.

What is Augmented Reality?


In short: Project your CGI Model into the Real world using your smartphone.

Do I need a Photo, Render or Realtime Application?

Photos are great if the Product or House already exists.

Renders are ideal for remote work as well as for visualizing non-existent Products.

Realtime is perfect for Configurations, since the main benefit is the incredible render speed. Downside vs classic Renders is the visual Quality and the performance needed on the local Device.

Will any AR work on any mobile device?

Usually we recommend to at least have the computing power of an iPhone 8, but it is not impossible to create AR Apps on an iPhone4s. The crucial part about AR, is the Data size, so an iPhone 11 Pro can handle way more Data than an iPhone 4s. AR runs on Android as well as iOS, but we prefer iOS.