What are the common types of logos?

Types of logos: That’s how the Brand is represented by the logo is the key to a good identification. The sign in the graphic way must communicate core values ​​to meet the basic assumptions of the brief. It should go to the public in a proper and most effective way.

Therefore, it is important to find the answer to this, what form would be the most appropriate for a particular brand and specificity of a particular message.

In the first phase of the creation of  logo, does not have to, of course, begin with an arbitrary choice of a particular option, but it may be that it will be some initial assumption.

I present so informal and little subjective division types of logos, in order to not get lost in the terminology and refer to the basic types of signs that you’ll probably use the identifications of their brands.


Logo character type very popular in many identifications. Typography of the medium of communication.

Typography in an appropriate style sometimes combined with graphical complement.

This can be Wordmark showing the name of the Brand in the graphical interpretation. Usually as a ‘tweaked’ regular-font or a custom altogether, creating brand name in an original way.


Creating a logo based on the initials of the name / brand / other entity.

Lettermark usually replaces long multi-word name of the company, creates recognizable, memorable and easy to use graphic sign.


The combination of two or more typographic characters. Often these are the initials of the company, creator, organization, and other, which identifies. Usually the characters are usually in some way related, composed, creating a monogram.


Logo in the form of a particular letter, numbers, glyph. It is most often the first letter of the given name.  They are in this area a simple iconic graphic forms, or more sophisticated and detailed ones.

The simplicity of form, an additional element may be the original distinctive attribute, additional space of communication.


The sign in graphical, illustrative way, presents a character, mascot, heroes.

In this case, by creating such identification of the brand, you need to be aware of what are the characteristics of this type of identification, taking into account the industry in which you operate, how it would translate to the objectives of the company, group of customers etc.

To sum up, the brand image should be developed carefully, taking into account the perspective of the overall building a brand image through consistent identification.


Everything from simple shapes, graphics, complex illustrations. Through the form, in the simple way, often literal representing a particular brand.

Pictograms are usually combined with typography. At the same time, especially for companies with an established position in the market and more recognizable, the signet is used without typography.  In this way, applied to the media and used in advertising.

It should be noted, however, that often there is a situation that has occurred since the beginning of the establishment of the company, but it was an evolution, following in parallel with strengthening of its market position.


In short, it is a form based on the name brands usually blended in the geometric shape, e.g., oval. From simple shapes to very sophisticated graphic forms.
These characters exist in a wide range of brands. Sports teams, organizations, labels of food products, as well as prestigious entities.


These characters represent an idea or concept, presenting implicitly certain assumptions of brief. As for the form, they are often based on simple geometric shapes, but also precisely plotted graphic forms.


To sum up, the best would be if interested in creating a logo for their brand will at least have the opportunity to read, or even picking preliminary forms.
But above all, if the presentation will be made, the customer will be made aware of the desirability of certain types of creations.

I hope that the article Types of Logos, broadened your knowledge on the subject. There is no absolute division types of logos. The subject is broad, and often only a subjective opinion is possible.

What’s your opinion?