Why Marketing Teams Must Focus on ADA Compliance

ADA Compliance

The main objective of every business is to attract as many customers as possible and break-even within a short time.

But this doesn’t always come easy. As technology continues to advance, more businesses are moving their products and services online. But the question is: Can everyone access your website?

There are many advantages that come with being ADA compliant. For example, you are able to ensure that everyone gets access to your website – things increasing your sales.

What is ADA compliance?

The Americans with Disabilities Act (ADA) is a law designed to cater to the needs of individuals with disabilities. The law forbids discrimination against persons with disabilities for things like employment, moving around in public places, and buying goods and services.

How is ADA compliance related to online businesses?

Just like brick and motor businesses, those who run online businesses are also required to ensure that people with disabilities are able to access their websites with ease. For example, if you are running an e-commerce platform, you are supposed to create or design that website in a manner that allows people with disabilities to access it just like anyone else.

Web Content Accessibility Guidelines (WCAG)

The Web Content Accessibility Guidelines are part of the ADA compliance that mandates website developers and designers to ensure that all websites adhere to certain standards that allow everyone to easily access digital content.

As a business owner or marketer, you are supposed to ensure that your website complies with all WCAG guidelines. Failure to do so can lead to prosecution and revoking of your business permits and licenses.

According to AudioEye, one of the best ways of determining if your website meets the WCAG requirements is to carry out a website accessibility audit. You can even use a free ADA compliance checker to find out if your website is easily accessible or not.

Below are some of the ways marketing teams can benefit from making their website ADA compliant:

  • It will be easy to find your website on the internet

When your website is ADA compliant, it generally increasing your SEO capabilities. In other words, your site will be ranked high on search engines – making it easy for users to find and click on your website easily. They can use different ways to search the internet including voice searches like Alexa, Siri, and Bixby.

  • Reputation

Websites that are ADA compliant are highly regarded than those that are non-compliant. A single negative review because of ADA non-compliance can cause a lot of damage to an organization.

  1. Increase customer base

When more people, including those with different disabilities, are able to access your website, then your customer base is likely to grow.

  • Avoid lawsuits related to ADA non-compliance

You are likely to face a lawsuit for not complying with the WCAG requirements. The best way to prevent this is to ensure that everyone can access your site with ease.

In a nutshell, marketers need to ensure their websites are ADA compliant to reap the benefits that come with that.