Why Wonolo Shares Employee Video Stories on Social Media to Promote their Brand

Christine Hanks explains how Wonolo captures and shares video stories about their employees and their workers on different social channels to promote their brand.


Christine Hanks explains in her own words how Wonolo is using Vocal Video to share stories about their employees and their workers on different social channels, including YouTube, Instagram, and their blog.  Wonolo operates a talent marketplace that pairs part-time workers with jobs from local businesses.

Here are several recent examples of Vocal Videos produced for the Why We Work content series that appears regularly on the Wonolo blog:

We hope you'll watch Christine Hanks' short Vocal Video.  The transcript of the video interview follows as well.

Created with Vocal VideoTranscript

Why are testimonial videos important to your business?

So testimonial videos are really important to us because it gives our audience, both on the B2B and B2C sides, a firsthand experience of how our platform works. Also, we're able to share the story of our internal team out to the world as well. So really, the biggest importance is sharing a real life firsthand experience.

How are you using Vocal Video?

So we use Vocal Video in two different ways from my end. First is I collect stories of our internal team to share on our blog. That's been really helpful because everyone is all over the country or they're traveling for work. So I've had the opportunity to gather stories that way. And the second thing that I use Vocal Video for is collecting stories of the workers on our platform. So we're just gonna launch it this week, actually, and this will just help me a lot in gathering stories because it can be very, very time consuming to try to reach out to people on my own and then finally, curating them. curating them. So I'm super excited that we have this tool to be able to work for us in that way. So that's how I'm using it right now.

If you had to describe Vocal Video in a couple of sentences, what would you say?

So Vocal Video is a recording platform that helps me gather stories from our internal team and our workers. It's really amazing because I don't have to be there to conduct the interview. It's a tool that you know you can replicate very easily, so that's what I believe it is.

How do you use employee testimonials from Vocal Video?

So our employees testimonials, are actually something that we post on our blog. So they're internal stories that we can share. We can post on LinkedIn and Twitter and it really kind of gives the narrative about what we're all about. And what I like is that each person has their own perspective or story to add in to what we're all about so it is really unique to be able to get those employees story stories. It's been awesome to have that.

Would you recommend others try Vocal Video? Why?

Yes, I would absolutely recommend others to try Vocal Video. The reason is that it's gonna make your life a lot easier. You don't have to be in person to get answers from people, and you can get very real, very genuine stories and comments from the people you share Vocal Video with because they do, you know, create these videos and record them in the privacy of their own space. So I think there's more of an opportunity for someone to be authentic. So I highly recommend Vocal Video if you haven't tried it already, try it now!

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