Bell is a globally recognised helmet brand with its origins in 1950’s California hot rod and racing scene; Bell founder Roy Richter built an entire industry around racers with the need for speed who faced the grim realities of when things go wrong at speed. As motor racing speeds increased so did the consequences of crashing and so Ray did something about this, creating Bell helmets. Throughout the following decades nearly every advance on the list of helmet ‘firsts’ were built under Bell’s auspices with the brand diversifying into cycling helmets over 30 years ago, they now provide a wide range of helmets for different cycling disciplines including mountain biking and road riding which are stylish, functional and meet all of the stringent safety regulations required.