Apple acquires a Spanish video startup for $ 50 million …...


Apple acquired the Vilynx The Spain-based AI video playback startup costs about $ 50 million, Bloomberg reported VilynxHeadquartered in Barcelona, ​​it is developing software that leverages computer vision to analyze the visual, text and audio content of the video with the aim of “understanding” the video content, helping to classify and tag metadata, create automatic video previews, and recommend related content?

“We buy smaller technology companies from time to time and do not generally discuss our purpose or plans,” Apple told Bloomberg in response to the acquisition. Vilynx To help improve a variety of applications.

Personal Assistant Siri, Search, Pictures, and other applications that rely on Apple’s ability to organize and display information accurately are potential candidates for Vilynx, Such as Apple TV, Music, news, and other applications that use recommendation engines to deliver relevant content to users.

CEO Tim Cook has spoken repeatedly about the potential of augmented reality before, which could also use AI-based tools such as Vilynx.

The purchase will also deepen Apple’s AI expertise, with nearly 50 engineers and data scientists joining Vilynx The startup’s Barcelona office is set to become one of Apple’s main AI research centers in Europe, according to Bloomberg.

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