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Improve Your Ad

Are you selling a car, posting a job listing, or trying to rent out an apartment, but don’t know where to start? Trying to market your advertisement to a specific demographic can be an intimidating part of the job posting process, but this guide aims to make it much more manageable.


Post in A Relevant Section

No matter how great your apartment listing is, if you post it in the community events tab, you’re likely to get less traffic and attract fewer renters. Try to do as much research as possible before posting, and post in the most relevant category humanly possible. There are many sub-categories, even in each broader category, so do your research before posting! If you’re still unsure about where to put a listing, ask a friend or family member or two for advice on where they would put it.


Try Keywords

Looking to hire the perfect applicant or find the roommate who will be your next best friend? Try including keywords in your listings! Including keywords like part-time, female roommate, or the job title in your listing, and especially in the title, can let interested readers know instantly whether they will be a good fit. When selling, try to include as many relevant keywords in the title as possible, while having the title still be clear and readable.


Include Photos

The adage that a picture is worth a thousand words holds true, even on classified sites. For “bigger,” more expensive postings like for cars and real estate, for example, try to include a photo or two so readers know exactly what they are getting. If there is a scratch on a car, or water damage to the roof, try to capture that in a picture so that respondents to your ad don’t feel “cheated,” and both parties walk away happy! If possible, try to clean up the product and use a clear camera to take an image before selling, to get the best view possible.


Write A Clear Description

When you post an item, be sure to describe it as clearly as possible. Include any information about scratches or indicators of use and use adjectives to describe what it looks like! A clear description can draw attention to your item in ways that a simple photo and title cannot. Try to include relevant factors, like how much you bought it for, as indicators of its value.


Have a Delivery Plan

If you are selling a larger item, like a couch or bed frame, be sure to have a plan in place for getting to its eventual buyer! You would hate to get a return because the buyer couldn’t pick up the item. When selling smaller items, especially if you plan to exchange your item in person, be sure to meet at a well-lit public place, preferably during the middle of the day, and tell a friend or family member where you are going in case something happens.