﻿Why Your Brand Needs Social Media Marketing

Now that I’ve started a social media marketing agency, I get asked quite often why a brand would need social media in the first place. Some entrepreneurs/business owners see it as a powerful tool to be taken advantage of, to some, its a ‘buzzword with no practical advantages and a steep, complicated learning curve’.


Here are some ways social media marketing can improve your business:

  1. It will increase/develop Brand Recognition: Social Media provides your brand the opportunity to syndicate your content i.e. push your content onto third party platforms either as a full article, snippet, link, or thumbnail. The idea is to drive more engagement with your content by wiring it into related digital contexts, either to boost traffic to your site, create business conversions or just get exposure for your brand or your key personalities or products. Social media creates a level playing field where your brand becomes more accessible for new consumers, and makes you more familiar and recognisable for existing customers.
  2. Improve Brand Loyalty: Brand loyalty is partiality toward one particular business or product over a competitor. On social media, that loyal customer is more likely to comment, share, follow or post user generated content to your brand’s profile over another. That kind of behaviour can extend your business’ reach and impact beyond social media. Brand loyalty can be sparked, cultivated and maintained through smart social media engagement – all you have to do is include your customers in your story. Like any social media strategy, to see a payoff, engagement takes time and effort. Being there–whether it is to answer questions or provide a friendly face for your brand–is important when you’re trying to build lasting relationships with customers.

These are the benefits of sustaining a long-term social media marketing campaign, but if you’re still apprehensive about getting started, consider these points:

  • The Sooner You Start, the Sooner You Reap the Benefits: Social media is all about relationship building, and it tends to grow exponentially as your followers tell their friends, and their friends tell their friends, and so on. The sooner you start, the sooner you’ll be able to start growing that audience.
  • There’s nothing to lose. Enough said!

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