

Real estate firm tries to sell X-Mansion

Technically Incorrect: Coldwell Banker partners with the film "X-Men: Apocalypse" to show how it would market Professor X's mansion.


Who will want to own this little place?

Coldwell Banker; YouTube screenshot by Chris Matyszczyk/CNET

I've always wondered about those who buy houses in which strange things have happened.

Especially if those strange things were supernatural or even gruesome.

How were the homes marketed? Were the supernatural or gruesome facts omitted? Or did some sprightly, enterprising real estate agent decide to make these facts a feature?

I have some idea of this now, thanks to Coldwell Banker.

The real estate firm has just released a video that makes X-Men leader Professor X's mansion its Home of the Week. After all, it's an impressive place. And it's housed a school for the gifted.

But it's also housed what some might describe as mutants. Not everyone would be moved to buy a mutant-inhabited mansion.

Coldwell Banker's method is to stress the positives for this Westchester County, New York, property.

Just look at those built-in mahogany bookshelves. Swoon away at the stained glass windows. And how about that underground R&D lab and landing strip?

The very presentable Coldwell Banker representative who fronts this sales video describes the mansion as "the pinnacle of luxury and innovation."

She does, however, omit to mention a price. I suppose mansion buyers don't really care.

Yes, of course this is just another brand executing a tie-in with a large movie -- in this case, "X-Men: Apocalypse," which debuts May 27.

Still, there's a certain joy in seeing that this particular peddler of real estate doesn't shy away from the current owner's realities. She does mention that the home is perfect for humans and mutants.

If you're trying to make a sale, don't exclude anyone. Let the neighbors worry about the person who buys the property.

You just want the commission. It's not unlike movies doing tie-ins with whichever brand has the most money, really.