Chalka chalka re

The phenomenon of the various regional language film industries feeding material to the Hindi film industry in Bombay, and vice-versa, has been going on for a long time. In a country so diverse in its cultures and languages, it was always been natural to translate what works from one market into another market in the hopes of recapturing its success. In the early 90s, A. R. Rahman‘s music made it to a wider audience through very much this same process, of Tamil films being dubbed for a Hindi audience. By the early 2000s, while A.R. Rahman was still being translated to Hindi on occasion, there was a small surge of remakes instead of the dubs. The Hindi film industry was going through a small resurgence and the larger budgets meant remaking a film with more recognisable cast and in recognisable settings for the Hindi audience was a viable and attractive option. Chalka chalka re from the 2002 film Saathiya was one such song translated into Hind in a remake of a Tamil film (Alaipayuthey).
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