“For the People” finds DoFo all ready to roll. The Ontario PC leader's campaign bus features a new slogan. Meanwhile, the Liberals have launched an advertising blitz about the “Real Doug Ford.” Their strategy seems to lean on portraying marijuana products soon to be sold by the province itself as part and parcel of Ford's unsavoury image:

Questions about where the GoFundMe will go. The Humboldt Broncos fundraiser has tripled its original $4-million goal. Now those in charge of distributing the money will need to make some complicated decisions. Meanwhile, a tweet contemplating this lucrative turn of events has continued to fuel an outsized rage machine.

Credit for the subway's branding aesthetic remains as elusive as ever. Chris Bateman aspired to discover who designed the TTC's typeface and corporate logo, but came up empty. Complicating things was how the original insignia from 1946 (with the words “Rapid Transit") was jettisoned eight years later, when the subway opened with this look:

“Is it as high as I want it to be? No. But am I panicked? No.” CBC News chief Jennifer McGuire supplied this line to the Globe and Mail about The National's post-Mansbridge ratings. (Despite the lackluster broadcast results, the CBC claims digital growth.) Watching more closely, as John Doyle bothered to do, reveals a show that’s “confusing, well-meaning and maddening.”

Lowest of the Low end their 27-year ride to an American network newscast. “At the time, their debut album was the best-selling indie release in Canada’s history” is not the sort of fact normally discussed on CBS This Morning—especially when the record in question dates back to 1991. Clearly, if you stick around this long, a fan will eventually become important enough to help provide attention:

Grocery shopping soundtracks trying to transcend yacht rock. The musical trend at chains like No Frills is more calculated than it may seem. In fact, Organic Garage, a new Toronto supermarket, takes the thinking further by playing live versions of popular songs to reflect the rawness of its food. Slower-tempo music is believed to increase sales, though, so the prevailing tempo is likely to remain closer to the legacy of Muzak:

Margaret Atwood tried to clarify how George Lucas did 9/11. “Flying a vehicle into a target to blow it up, okay,” the author explained in response to attention for her theory about the relationship between Star Wars and the World Trade Centre attacks. “Star Wars is fiction so he gets out but Japanese kamikaze pilots did the same thing, so it’s not a new thing and it’s not an original thought with me. I just thought people already knew that, but I guess some people are so young that they forgot about that.” Atwood said all this at an event sponsored by Variety, the source of the initial interview, which was supposed to promote the second season of The Handmaid’s Tale.

Word of the moment


Scalpers of Leafs and Raptors tickets are being asked to join this dubious club, which will entitle them to pay a 30 per cent premium.

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