ABCey Presents Startup Monday: Rothy’s



What is it?

Rothy's shoes with flowers - Sustainable fashion

You’ve likely seen them plastered across your social media accounts, if not on someone’s feet in San Francisco! Rothy’s is a US fashion startup that manufactures women’s shoes that are machine washable and made out of 100% recycled plastic materials. This makes Rothy’s shoes breathable, moisture-free, and allows them to maintain their shape. Founders Roth Martin and Stephen Hawthornthwaite felt that there was a need in the fashion industry for sustainable shoe wear that was not only fashionable, but also comfortable.

Why We Love It

Rothy's being made - Sustainable fashion

In addition to their aesthetics, the shoes are highly eco-friendly, and they are created for women on-the-go. As a company comprised of many women and a female CEO, ABCey loves this concept! They claim to be comfy like sneakers- oh, and also? They are really CUTE! We also love that they produce sustainable shoes! With these flats, you can be comfortable, stylish, and help the environment all in one purchase! As of Earth Day, they had already officially repurposed over 10 million bottles!

How it Works?

Rothy's shoes - Sustainable fashion

Visit Rothy’s website, browse through their shoe selection, pick your favorite style and size, and they’ll ship it to you like any other online store! Wear them whenever, wherever. If they get dirty, don’t fret! They’re machine washable so you can clean them with ease. If you get bored of the pair you have, Rothy’s has a system in place where you can wash your pair and send them to Rothy’s recycling facility so they can be reused, and you can buy a new pair that you like!

Now that’s sustainable fashion at its finest!

Have you purchased a pair of Rothy’s? How do you like them? We’d love to hear from you! Let us know in the comments below or on Facebook or Twitter!