Cultural Imperialism

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Cultural Imperialism

The theory of cultural imperialism gained prominence in the 1970s, when it was used to define the dominance of Western nations over other, 'less developed', countries. Today, cultural imperialism refers to the ways in which powerful countries use culture as a means to execute political and economic domination. One can see why the US is the most powerful country in the world – American food, TV shows, music, and films have had a very strong influence on consumer culture everywhere. Through using soft power initiatives, as opposed to military force or occupation, Americans have been able to spread their culture to nearly every corner of the globe, to become the “dominant” world culture of the twenty-first century.

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