Content Drives Conversions 8 Strong Reasons


These days, with online marketing being the biggest marketing strategy a business can use. It is important to know that every single piece of content that a customer finds on your website or your social media should be used with the purpose of driving up sales. Using content to drive up conversion rates is a key strategy that not many businesses get right. In fact, not very many businesses even use their social media to sell a product or service, instead, they mostly use it to simply advertise. However, every interaction a customer has with a brand of social media can be used to drive up conversion rates if the content is aimed to make sales instead of just telling a customer to check out a website.

Social media and other online marketing can also be used to get more and more clients with every interaction. 70% of people who have had a positive interaction with a brand on social media sites like Twitter, Facebook, or Instagram are more likely to recommend this brand to a friend. Which means that if your content is good enough, it can not only drive up sales by engaging one customer, but it can also drive up those sales by getting that customer to bring in more customers.

That being said, how can you and your business use content to make sales? The answer to that question is good content. It is not enough for a business to have a website or a social media page, they also have to fill it with good content, because good content drives up sales. Here are 8 reasons why good content can drive up sales.

1. Killer Headlines Determine Whether the Customer Keeps Reading

The first step to creating good content is to have a great headline that draws attention and that is interesting to the customer. This helps determine whether the customer will keep on reading your content and later on, whether or not they will decide to buy your product or service. If you have good content, you will have a great headline, and if you have a great headline, you will keep customers interested in what you have to say about your product. Your headline is your first sales pitch. In fact, ending a headline with a question mark will likely result in a higher click-through rate than if you end it with an exclamation mark or a period. This is because the customer is engaged, and wants to know the answer to that question.

2. Good Introductions Will Keep the Customer Engaged After the Headline

A good introduction will answer any all questions that the customer can have. The key to having a good introduction is to anticipate the customer’s questions and concerns. Why should they buy your product instead of someone else’s? Why are your services better? what is it that you sell? Why do they need it? Answering all these questions in your introduction should make sure that the customer keeps on reading and clicking around your website. If you hadn’t answered these questions, chances are the customer will get bored very quickly and will not want to put in an effort to find the answers themselves. Your website should not be part of their research, it should be the only website they need to go to in order to have their needs met.

3. Graphics Look Nice

Good content will also include visuals. A customer does not want to be reading an encyclopedia when they enter your site. They want to be engaged in a manner that will keep their attention. This will help the customer stay on the site, and will, in turn, drive up your conversion rates.

4. Add Comparisons on Your Site

If you take it into your own hands to show the customer why your product is better than the competition’s by outwardly showcasing comparisons, the customer will not need to do the comparisons on their own. For example, Ford compares their AWD model to Nissan’s right on their site. This helps the decision makers in deciding what exact features they want and where they can find it. make it simple for them to gain their trust.

5. Make Your Site Easy to Navigate

While most people these days know how to navigate a website, they will still not spend too much time trying to figure yours out when they could be doing something else. Making a site easy to navigate is part of having good content, and it will help drive up conversion rates because it will be one less thing that the customer needs to worry about.

6. Make Purchasing Easy

If the customer can easily purchase your product or service, they will. If it takes them too long to figure out how to buy your product, or your site asks for too much unnecessary information, it is likely that the customer will not want to make a purchase. A good purchasing page is also good content.

7. A Good Call To Action Will Make the Customer Feel Like They Need Your Product

A good call to action will be brief and will also create urgency. It will make the customer feel like they will miss out on an opportunity if they don’t make a purchase, which will drive up your conversion rates.

8. All Content Should Be a Sales Pitch

When you use your content as an opportunity to sell your product, you will never miss an opportunity to sell your product. Every word you put on your website should be aimed at making a sale. If it does say “buy it” then you shouldn’t be publishing it. Having this intent in mind will ensure that you create great content and that your sales are always on the rise.

All in all, good content is the key to driving up those conversion rates. Having a customer click around your website means nothing if you don’t make a sale. A business’ goal should always be to get bigger and to sell more products than they did before. If you have a good product, you should take advantage of every chance you get to make a sale.

Helen Cartwright


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