Corduroy Skinny Jeans: Get This Hot Winter Trend!  (thumbnail)

Apparently, we’re all doing it wrong. You are not supposed to wash your jeans. Ever.



That’s all according to the CEO of Levi Strauss, Chip Bergh.

“I know that sounds totally disgusting. I know it does but believe me it can be done. You can spot clean it, you can air dry it, and it’s fine. I am yet to get a skin disease or anything else, it works.”

“If you talk to real denim aficionados they’ll tell you don’t wash your blue jeans, just take a sponge or toothbrush.”

This video from The Gap suggests that you simply freeze your jeans instead of washing them.



