Forget Millennials. College athletics could have a serious Gen Z problem.

What happens if the rising generation just isn't as into sports? Or at least, just not into YOUR sport?

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If we were in...ahem...precedented times, there’s a good chance I’d still be writing about financial challenges of athletic departments. But instead of massive losses due to game cancelations, I’d probably write at least one newsletter about schools getting worried over falling football attendanc…

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