In 2010, Michael Nemitz and Shawn Coss joked about creating a business that would enhance their quality of life over the agonizing 9-5 and 12 hour shift jobs they currently worked. The idea of starting a clothing line was brought up with Michael's gift of conception and idealism combined with Shawn's ability to create artwork that screamed emotion. 

The name, Any Means Necessary, is nothing ground breaking upon hearing. It's the meaning behind those three words that matter most. It's more than a clothing line's name, its our way of living. We strive at nothing less than success and constantly moving forward. Refusing to let anyone slow us down, we hold onto that dream of living a better quality of life at any means necessary.