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Different websites will have different needs and will therefore require different features to be added that are important to the success of those sites. For instance, an Ecommerce site that sells products may need some kind of inventory control feature to ensure that the items listed for sale are actually available and in stock. While critical to the success of an Ecommerce site, this feature would be pointless on a site for an accounting firm that is promoting the services they offer, but not actually selling physical products online.
Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is “home-made,” having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.
Regardless of a site’s needs, however, one feature that is critical to all sites’ success is mobile-friendliness and responsive design support. So why is responsive web design the most important feature that you can add to your website? Here are 4 key reasons:
1. Supporting the Multi-Device User
2. One Site to Rule Them All
3. Improved Search Engine Rankings
4. Future Scalability
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