patient engagement

The race towards better patient engagement is ultimately about better communication and better health. But underlying those goals is cost containment. Here’s a novel idea: cost shouldn’t only serve as the goal. It can also be the ‘carrot.’ In other words, cost (price transparency on healthcare services) can engage the patient, allowing for better eduction and thus leading to a healthier, more compliant lifestyle which eventually reduces healthcare costs.


How to achieve patient engagement through price transparency



So let’s use that thirst for pricing information to society’s advantage. If every doctor or healthcare facility used a lead generating Price Estimator to provide price transparency to consumers, those same facilities would receive the consumer’s contact info in return. With those “leads” that include name, email address, phone number and ZIP code, the healthcare provider now has a means to engage the patient.




Pricing can be presented in several ways. A bundled out-of-pocket fee for a medically necessary service at a surgery center for example. An estimate of the negotiated rate for an insurance-covered procedure. It can even provide pricing on cosmetic services.


There’s no question cost is a crucial part of the equation now. Let’s use it to capture the patient’s contact info. Once engaged, we can drive them to make better choices and a healthier lifestyle.

