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Bulk SMS service is exactly what the literal meaning of the phrase translates to. Bulk= A large number of SMS Service. Basically “SMS Credits” can be purchased in large quantities, and when done so, they’re considerably cheaper compared to your individual SMS plans.

Also, the BULK SMS Services allow you to have a custom Sender’s ID, for e.g. VESTERCONCEPT. This obviously goes towards branding your company, platform and creates a sense of professionalism.


How can you Promote your Business Through It?

There are a number of ways you can promote your Business via Bulk SMS Marketing, at the end of the day it all comes down to writing stuff that pulls people in, simple as that.

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  2. To the Point Texts: Considering SMS(s) are short, you can and should use that to your benefit. The best way is to send an SMS that cuts the bullshit and explains exactly why it’s in the inbox of someone. “Hi from VESTERCONCEPT, here’s your 50% off discount as a gift for partnering with us last week”! See? People know who it’s from, and why it’s there.
  3. Give-Away Coupons: Who says “no” to coupons? There’s just no better way to convert a lead into a sale than giving them a discount coupon, or basically a coupon of any kind. It’s general psychology that people won’t buy a product for $100, but they’ll buy it if its $200 $100 (50% discount!). Why not leverage that?
  4. Personalize the Messages: Once a customer feels a certain kind of special treatment is being given only to him/her, the chances of them converting go through the roof. So a great way to convert them is to send “personalized messages.” For, e.g. if you send something like “Hey Mr. X, here’s your discount coupon specially and valid only for you for being a loyal customer to us”, well that does charm most often than not.

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