“if you love what you do, it’s not ‘work,’” aka "trust the carlyle group..."

... or trust steve jobs! what do you prefer? dig into his graduation speech form 2005:


In these four sentences, the words “you” and “your” appear eight times. This focus on the individual isn’t surprising coming from Jobs, who cultivated a very specific image of himself as a worker: inspired, casual, passionate—all states agreeable with ideal romantic love. Jobs conflated his besotted worker-self with his company so effectively that his black turtleneck and jeans became metonyms for all of Apple and the labor that maintains it."

"... But by portraying Apple as a labor of his individual love, Jobs elided the labor of untold thousands in Apple’s factories, hidden from sight on the other side of the planet—the very labor that allowed Jobs to actualize his love."

"Do what you love" disguises the fact that being able to choose a career primarily for personal reward is a privilege, a sign of socioeconomic class."

 link to the full piece

originally published on jacobinmag.com


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