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Modern ILS's produce a wealth of data, that properly blended and analyzed, would add value to the Library mission. The challenge is that while Librarians have the data and understand the mission we lack the analytics tools and skillset necessary to extract actionable intelligence. It simply isn't one of our core competencies . Fortunately college campuses do have offices that have the tools and skillsets necessary to analyze our data; Institutional Research. This presentation will explore how the University at Buffalo Libraries partnered with its campus' Institutional Research office on an analytics initiative using their visualization platform: Tableau.