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More businesses than ever are turning to Artificial Intelligence (AI) to improve sales bookings and revenue. Organizations are turning to AI in order to better predict how likely a potential customer is to buy and what deal is likely to close.

But here’s the bad news: so far, AI has been a disappointment for many businesses. According to a recent survey by MIT-Sloan and the Boston Consulting Group, 65% of companies report seeing no value from their AI investments. Even among organizations that have made “significant investments” in AI, 40% report no business gains from AI.

There are many reasons companies have failed to see business gains from traditional AI, including:

Charlie Merrow, CEO

With market conditions constantly changing, you need to quickly figure out:

Which sales opportunities should be pursued and which ones shouldn’t in order to maximize bookings and revenue.

Where should you add sales and marketing resources, and where should you be cutting back? Which industries should you target and which should you pursue less aggressively. 

When executives disagree on how different regions and industries will be affected by changing market conditions, how do you resolve those disagreements with real-time feedback from the frontlines.



Aible is the only AI solution that goes beyond predictions to enable you to optimize and anticipate. Aible lets you consider hundreds of shifting market factors and gives you the optimal recommendations to maximize business impact and ROI.


Propensity to Buy
Target only the profitable prospects and optimize spend across channels

Customer Lifetime Value 
Learn which customers will return the most value even as buying behaviors change

Strategic Planning
Understand what factors drive sales so you can improve quickly

Scenario Planning 
Prepare for best case, worst case, and everything in between automatically with AI

Hypothesis Testing
Drive prospect engagement by using the right sales strategy to maximize revenue 

Aible's Unique Approach to a Typical Sales Use Case

Why Aible For Sales Optimization

Real World Example: How AI Optimizes Sales Pipeline
What is needed is a fundamentally new approach to AI; an AI solution that provides an OPTIMAL AI model tuned to your unique business needs, one that is always optimized even as business conditions change. 
Traditional AI falls short, but there is a solution ...

See Aible in Action

Here is a 5-minute video that shows how Aible optimizes bookings and revenue in a time of rapid change:

and Solve Your Use Case Together

Users have access to a single AI predictive model that is tied to a specific set of business conditions. When conditions change, the model cannot dynamically respond. 

In other cases, AI models fail because they don’t take into account the cost-benefit tradeoffs and capacity constraints that are unique to a particular business. A one-size-fits-all AI usually winds up fitting no one.

End users cannot easily incorporate their feedback resulting in a less optimized model. 

Do you have other challenges that Aible can address? 
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Aible can predict the probability that a marketing promotion will convert, but since not all prospects are equally valuable and marketing assumptions and prospect behavior can change - you need a strategy that can adjust quickly.

Aible lets you balance resource constraints to determine the optimal resource allocation across multiple promotions and buyer segments so that you always target the promotions that add the most business value. 

As market conditions and customer preferences change across products and regions, Aible tells you how you can quickly adjust your marketing strategy to compensate. Aible provides an efficient frontier of many models versus a single fragile model, ensuring you use the right model given the circumstances.
The Challenge and Results

Charlie Merrow, CEO at Merrow Manufacturing - currently the largest provider of US-sourced Personal Protective Equipment (PPE) to meet the growing demands of COVID-19 and beyond - knew he had more than a prediction problem. Figuring out how to increase his revenue also meant he had optimization and resourcing challenges to address. 

According to Charlie, “With just a few clicks, I found $3M in additional sales leads in two hours with Aible and discovered additional revenue opportunities I could close by adding sales resources."

Learn what a leading industry analyst firm had to say about Merrow's use of Aible here.

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