5 Best Email Marketing Tools Worth A Try

Thursday, 10 March 2016

5 Best Email Marketing Tools Worth A Try

Posted by Rahul Gupta
Email marketing tools are a need of the moment, you just can't possibly conceive a successful marketing career without Email marketing, right? 

It's one of the best investments you can possibly make, in fact the investments don't even cost a fortune, on second thought, they cost less than what your monthly cost of coffee might be. 

Another aspect why I'm just in love with Email marketing is because you can experiment, try new ways out, split test and just explore with your creativity into the world, and make money in the process, that's just the best that can happen.
Email Marketing Tools
Email Marketing Tools
Another added benefit is that it gets delivered right to the inboxes of your customers, well what can be better than that? It's like reaching them personally on their doorsteps and pitching the sale, and that's the reason it's so effective.

It's hard choosing a Good Email marketing tool, especially because of so many options out there in the market, you just get confused. That's the reason I'm taking to write this piece today, I'm pretty sure by the end of this one you'd get a clear idea about which platforms to go with, and which not to.

Top 5 Email Marketing Tools

Below is a hand-picked list list of some of the best email marketing tools. 

1. Omnisend

Omnisend is the top rated email marketing platform on the Shopify store and is featured in G2Crowd’s Top 50 Products for Marketing 2019- and for a good reason. With thousands of 5-star reviews across review sites, it’s obvious that their customers see something special in Omnisend.
It might be that Omnisend is the first email marketing automation platform that has omnichannel features, like adding in multiple channels to the same automation workflow. It might be that smooth drag and drop builder that makes email creation easy.

Maybe it’s that Omnisend has e-commerce-friendly features, like an automatic Product Picker that pulls your products directly into your campaigns. It might just be the smart segmentation that allows for ultra-precise targeting on profile data, campaign activity, or shopping behavior.

There are tons of reasons to love Omnisend, but most of their customers have the same thing to say: “Omnisend is easy to use.” Whether you’re just starting out in email marketing, or you’re ready to take your marketing to the next level in omnichannel strategy, Omnisend has something for you.

They offer a free plan for those who need just basic email marketing which allows you to send up to 15,000 emails per month. After, their Standard Plan starts off at $16 per month, which is customizable with add-on modules so you can scale your plan with your business. From there, the Pro Plan offers the entire suite of Omnisend’s sophisticated features and starts at $199 per month.

2. GetResponse

GetResponse offers you a 30-days free trial upfront, without any demands or terms and conditions, that's the best thing that there is when it comes to Email marketing. Because I believe you should be able to test drive your tool before actually paying for it.

Of course, GetResponse is confident that you're going to fall in love with its features and that's the reason you get the free trial. At least, I did.

You get a 500+ pre-made Email templates list. So, you don't have to worry about creating Email templates from scratch.
Another plus point you're getting, and is exclusive to Getresponse is it's Landing pages thing. You get to create landing pages for your GetResponse account itself, without any additional  cost. And it doesn't end there, the landing pages are equipped with webinar pages, meaning you can even run webinars directly from inside of your Getresponse account, now that's something you don't get with any other tool.

It has a very advanced 2.0 autoresponder. Advanced in the sense that it can trigger Email responses based on certain Events, or actions. Now even that, is quite exclusive to GetResponse. 

You get inbuilt tracking tools, A/B testing options and what not. In short, it's the perfect action packed marketing tool you'll ever need. And that's the reason I've included it right here at the top.

3. Campaigner

The other contender up this list is Campaigner.

It's been on the market since a long time, and it boasts "social media connectivity" as its prime weapon. You get the ability to connect your Campaigner account with various social media accounts including Facebook/ twitter etc. You, of course, get that function with GetResponse too.

It offers you 500+ templates with Drag & Drop editing features so that being said you probably know by now that you won't get short of templates with campaigner, ever.
Campaigner also offers you inbuilt campaign analysis tools, that makes it really easy to track your campaign performance, open rates, literally anything related to the campaign. Which data can be used to improve upon the upcoming campaigns?

Although, you can not create A/B tests with your basic campaigner account, which seems like a "duh" feature to me.

So basically, campaigner is an E-mail marketing tool only, you don't get as advanced options as you get with GetResponse, but it does its job. Feel free to go with it if you're just starting out.

4. iContact

iContact is a high rated Email marketing tool out in the market right now. and there's a reason for that. You get a long, really long features list. 

The social media integration is something to start with, you can integrate it with your Social media accounts just like GetResponse or Campaigner, but it's a bit advanced compared to them.
You can even schedule your social media posts and get a deeper insight into the performance with the campaigner- social media integration. 
One additional feature that iContact offers you is the ability to add your own Email templates to it. Meaning, you can actually upload your own codes to the system and start using it. Of course keeping the Drag and Drop features from GetResponse and their extensive templates list in mind, this might not seem like a very big "wow " point, but it still is a point. 

iContact is a specialist when it comes to contact and list management. It has a neatly organized section that manages your contacts and organizes your list. Now that's pretty important when it comes to professional marketing, and icontact understands that.

Of course, it lets you create Web forms according to your convenience, but you might not find that feature as strong as Getresponse. But well, it's still OK to go with.

5. Pinpointe

PinPointe is a "starters" choice no doubt. If you're starting out, and don't need a lot of advanced features, feel free to go with PinPointe without a second thought.

I termed it the starters choice because of its extremely simplistic design and features. You don't need to be a computer or internet geek in order to send out your first Email campaign. It can be sent directly from the dashboard once you log in, setup your account and that 's all.
It has a drag and drop template editor, like most of the Email marketing tools in the market today, and it offers you a live preview. That makes it kind of easy for you to go out and check out what the email might look like in your client's email inbox. But when it comes to numbers, it fails compared to GetResponse or iContact as it has only around 100 templates, compared to 500 of them.

It also has the capacity to offer you capture forms, which you can integrate directly into your websites, and start capturing leads. As I said, the features are pretty simple and neat, no programming needed, no hard-core tech stuff, if you know how to use a computer you can do it.

Also definitely, it has the a/B testing feature, meaning you can test out your variations, and see which version would perform better. Take my word for it, those small tests work like a charm.

Final Verdict

After writing this through a review of those tools, my certainty of GetResponse being the best just got boosted. 

No, I'm not saying just go with GetResponse, but I'm giving you reasons to do so too.

First of all, the free trial from GetResponse guarantees you a fully functional "try before you pay" option. Secondly, the plans starting from a meager $15/month is totally affordable, and for that kind of features, I'd happily pay it.

Additionally, the landing pages and webinar feature is just icing on the top of an already sweet cake.

So I don't really see an excuse for not going with GetResponse, either be it in terms of Pricing, features or usability.

1 comment:

  1. GetResponse sounds awesome! I'll give it a try. Thanks for posting!