Topic: isp

How the changes of ISP filtering process affects email marketing

In today's world, email communication is the fastest growing channel. The most important boon is the email which serves as the medium of communication for all commercial messages to thousands of people at a time or even more. But at the same time this has become a stressful job for many professional email marketers as their big picture is being held up with giant ISPs filtering procedures. While we all know the cost effectiveness and efficiency of email communication, still we are unable to swi...


Internet Service Provider (ISP) is the generic term for providers of all sorts of Internet services: connectivity, bandwidth, mail, DNS, web hosting, etc. Network Service Providers (NSP) and Email Service Providers (ESP) are specific kinds of ISPs. Your ISP is the company you contract with for your Internet services. You should contact them regarding any service problems, including SBL listing!

Does MailGoes limit the sending of emails?

Technically speaking no, there are no limits but keeping in view of ISPs rate limits we control number of emails flow from our mail servers. There is no fixed number to measure it. We internally we adjust these values automatically based on total volume of all customers at a given point of time or ISP throttling limits and other parameters.

What does MailGoes actually do to improve deliverability rates?

Email marketing is the easiest task in an inbound marketing strategy. Almost all email marketers thinks that write a catchy copy with snatching images, give a click to the opt-in list and just wait and watch how the customers will stand in a queue to hear from you. That is right and good if it works the same way. But initially, email marketers are unable to make their emails get into the inbox. Why because there are a number of steps involved in the process of email delivery. MailGoes knows th...

Why my image gets blocked?

Images or visuals are the hotspots of email campaigns. It is a very good idea of explaining your service or product with an image in your email campaign but the images which you put up in your emails to educate your subscribers through MailGoes account are subjected to MailGoes service agreement and its terms of use. If any of the images in an email campaign found to violate any of the above said, it will be blocked. A blocked image will not get displayed in delivered emails. If you need mo...

Why the link codes are getting displayed in email content?

Spammers have the habit of hiding some bad or malicious URLs behind the safe looking links. Due to this spam filters checks and scans for each and every available links in the email campaign and at times they might alter the way they get displayed for some subscribers which depends up on the device they use. At times, the subscribers spam filter might push the redirected link code from the link tracking, to that in to your email content when it displayed to your subscribers. When the subscribe...

If I add my name to From address, will my email clients display it?

Yes, when you send an email newsletter you can add your name and the emails will be displayed as "My name <>". This can be achieved by adding From Name while composing new campaign in your panel.