Over the last 12 months, we’ve seen shippers place greater emphasis on using consistency and compliance metrics to measure success and monitor performance in the trucking sector. In addition to pick-up and delivery freight location data, many shippers are requiring load tracking data for stop points and in-transit, as well. Continuous load tracking updates and multiple load tracking data points ultimately make good business sense for shippers. Real-time, accurate and continuous visibility helps shippers optimize their supply chain processes, identify inefficiencies and provide a higher level of service to their customers. 

As a broker or logistics provider, you may struggle to provide the visibility consistency and compliance to your shippers. Low carrier adoption of digital load tracking technology and infrequent location pings doom most visibility solutions to fail in regard to consistency and compliance. What makes Trucker Tools’ real-time visibility platform and free driver app outperform other load tracking technologies is simple: our platform delivers a level of visibility consistency that is virtually unmatched in the industry (pings every five minutes) and our visibility compliance rate often doubles the industry average.

Real-Time Location Updates Every Five Minutes

When shippers ask for visibility consistency, they’re asking for frequent updates on the location of their loads. Shippers ask for frequent updates because they ultimately want to know if the load is going to arrive on time and if it’s not going to arrive on time, they need to know immediately. On a given load, visibility consistency includes a ping when the truck arrives at the shipper’s facility, when the truck leaves the shipper, when the truck arrives at the receiver’s facility and when the truck leaves the receiver’s facility. Many shippers also want stop alerts: they want location updates at each and every stop in between. In addition, shippers typically require location updates when the load is in transit, i.e. moving between stops. 

Trucker Tools’ real-time visibility platform helps you meet the load tracking consistency requirements set by shippers, while automating load tracking in your operations. Our real-time visibility platform provides you with location updates automatically every five minutes, encompassing pick-up, drop-off, in-transit and stop updates. Even when the truck isn’t moving or is waiting at a stop, you’ll receive a location update via our visibility software platform every five minutes. Trucker Tools provides continuous, real-time, digital visibility, including 100 percent visibility at stops — no check calls needed

Trucker Tools’ real-time visibility platform integrates with shipper visibility platforms FourKites, MacroPoint, 10/4 and Project44. These integrations allow you to automatically share Trucker Tools’ real-time load tracking data with your shippers digitally, which can only strengthen your shipper relationships and boost your efficiency even more.

Meet, Exceed Your Shippers’ Visibility Compliance KPIs with Trucker Tools’ Carrier-Centric Driver App

Visibility compliance, in simple terms, is the percentage of loads for which you have continuous, real-time visibility. If you have start-to-finish, near-continuous load tracking data on 55 out of every 100 loads you broker, your visibility compliance rate is 55%. The industry average visibility compliance rate is 30 to 40 percent, even though some shippers may require 80 or 90 percent visibility compliance. The average visibility compliance rate for brokers and 3PLs on Trucker Tools’ real-time visibility platform is 75 percent, almost double the industry average. Most of the brokers on our platform achieve a visibility compliance rate of 80 percent or higher. The reason why is pretty simple.

The carrier component of Trucker Tools’ real-time visibility platform, Trucker Tools’ free driver app, delivers real value to truckers and carriers. There’s a reason why our free driver app has been downloaded more than 1 million times. Trucker Tools’ driver app provides truckers with 17+ tools and features that are designed to help them save time and money, including a transparent digital load tracking tool. Truckers can use the Trucker Tools driver app to find weigh scales, parking, truck stops, fuel prices, rest areas, loads, optimal routes, stores, repair shops, hospitals and more. Thanks to the TMS integrations that we offer brokers, truckers also can use the load tracking feature included in our driver app with multiple brokers. 

Truckers are more likely to keep the Trucker Tools driver app on their phones than single function load tracking apps because our free driver app truly helps them on the road.The result is that carrier adoption rates of the Trucker Tools’ driver app are often much than that of other visibility apps.A higher carrier adoption rate translates into higher visibility compliance for you and your shippers. 

For insight into how your fellow brokers and 3PLs are leveraging Trucker Tools’ powerful real-time visibility platform to meet the needs of their shippers, read How Syfan Logistics Reaches Average Tracking Compliance of 84% with Carrier-Favorite Driver App from Trucker Tools. Schedule a demo of Trucker Tools’ real-time visibility platform.