Blending User Experience With ROI

Businesses are more and more constrained on their marketing budgets, or at least facing more pressure to justify where their budget is spent, and quite right too.

In my previous post ‘Racing Car Setup Lessons For Marketing Effectiveness‘, I looked at how we need to make changes little and often. However the next step has to be about ROI. So where do we start and how do we prioritise these changes. In this post I will look at the prioritisation of UX changes and how we can determine which one is having the best effect on the business from a commercial standpoint.


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