On-Page SEO Ranking Factors 2021

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To compile rankings of the search results, the concept “Ranking Factors” defines the parameters applied by search engines when reviewing web pages. Ranking factors may contribute to a website content, analytical execution user indications, lead generation profile, or any other aspects that the search engine considers appropriate. For efficient search engine optimization, knowing ranking factors is a prerequisite.

SEO On-Page Ranking Factors

These few factors can make a huge difference in your site’s ability to rank on the search engine.

The content on your site

The content on your site is what makes the most of the difference.

This is what the consumer has come to see and is therefore highly important to the search engines.
It is essential to create good content that provides quality to readers. So, what is meant by good quality content? From an SEO perspective, all good content has two main features.

Good content supplies a demand

Knowledge is influenced by supply and demand, much like the world’s markets. The best content is the one that does the best job of delivering the most significant need. It could be anything, but it must have a demand to be considered good content.

Good content is linkable

From the SEO perspective, there is no division between the best and worst content on the Internet unless it is connected. Search engines would be very unlikely to rate it if people don’t click on it. Sadly, this occurs a lot more frequently than one would expect. In the search engine’s eyes, content that does not supply a need or is not linkable is horrible, and most possibly some people, too.

Title tags

Title tags are the second-largest SEO component on the web page. The title tag is the HTML component that defines a web page’s title. Title marks are shown as clickable headlines for a given result in the search results pages (SERPs) and are critical for accessibility, SEO, and social sharing. A web page’s title tag is intended to be an accurate and brief overview of a page’s content.


In addition to smart internal ties, SEO should ensure that the website’s category structure is expressed in the URLs.

A clear example of the URL structure is as follows:

The above URL clearly shows the structure of the details on the page (history about video games in games in general). Search engines use this knowledge to determine the importance of a given web page. Because of the structure, the machines will interpret that the page possibly does not refer to history in general but rather to video game history. This makes it an optimal candidate for video game history-related search results. It is possible to speculate about all this information without operation the material on the website. The URL is important, so the search engines can understand this site’s relative significance and apply a useful relevance metric

Alt Text

Alternative text sometimes referred to as “alt attributes,” “alt descriptions,” or technically inaccurately as “alt tags,” is used to define the presence and purpose of an image on a website inside an HTML code.

Alt text uses

  • First and foremost, adding alternate text to images is a web usability concept. An Alt attribute will be read by visually impaired users using screen readers to understand an on-page image better.
  • If an image is not loading, the Alt text will be displayed to the user in place of an image.

SEO Best Practice

The perfect content pages should be very expressive and excitable to a given subject, usually a product or an object.

In all of the following fields, the intent of the given web page should be specified directly:

A title tag
Page Contents
Image Alt Text

An Ideally Enhanced Web Page

All of the following can be achieved on an ideal web page:

  • Be expressive and compatible with a particular topic or niche.
  • Place the keyword in the URL
  • Include the keyword in the Title Tag
  • Specify the subject many times in the text material during
  • Include a keyword in the Alt Text picture
  • Provide distinctive content on a given topic
  • Connection back to its page in the category Return link to its sub-category page.
  • Return connection to its webpage (generally accomplished with an image link showing the website logo on the top left of a page).


Usually retaining engaged users is a more difficult challenge in itself, but it’s exactly doable. Even, building a site that appeals to both directory editors and your target audience is more important for perfect search engine visibility. To boost user engagement, user understanding, focus on factors such as site speed, and content optimization content among others. The main aim of achieving high rankings is to attract more users and basically, to convert more traffic into leads and customers.


Muaz Naveed

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