A Strategy is Critical: 12 Days of Lessons from a Website Redesign (Day 2)

Website Redesign Strategy
photo credit: Mukumbura via photopin cc

Read Lessons from Day 1 of this series here.

Even though my timeline was tight for getting my redesign complete, I didn’t just jump right in. First I created a big picture strategy. Without this, you will waste endless time, energy, and money.

You must be able to answer the questions:

  • Why are you creating a new website?
  • What are you hoping to accomplish?
  • What are your primary goals for the new site?

If you cannot answer these questions. Do NOT attempt a site redesign. If you’re bored, go burn some money in the backyard, but don’t get started on a new website without these answers.

If you’re not sure, ask for help. This is one are where I truly set myself apart from many other website folks. I understand the business side and integrate it into every conversation we have when working on web related tasks. Otherwise you are just employing technology for technology sake.

On my own project, I already knew in my heart how I wanted to feel about the redesign so answering the questions was easy. Staying true to my “simplify” mantra and severely limiting my goals and calls to action was a bit more challenging. Thankfully I have my mastermind buddies to lean on for this.

Remember, if someone visits your website and you confuse them with too many options, they will be bewildered. A bewildered visitor clicks away to watch a cute cat video.

So ask – is your current website achieving its goals?

If not, is it time to redesign? (Here’s a free report to help with that.)

If it is time to redesign, what is your strategy and why?

Big questions, but they don’t have to feel scary.

If you’re not sure how to answer the questions or create the strategy, let me know. I’d be happy to meet with you to explore how I can help.

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