Culture Map

The F4S culture map is a revolutionary approach to studying your team's work motivations, even across offices. It delivers a groundbreaking and insightful analysis of your team's unique culture.

For too long, the word “culture” has been thrown around with too much vagueness to be of any use to organizations trying to optimize team dynamics. 

Rather than lean on buzzwords, allow F4S to do a statistical deep dive into each of your employee’s and team’s work styles and motivations, providing you with a detailed analysis of what drives behavior at each of your offices around the globe.

Equipped with these insights, you can make data-driven decisions around hiring, management, workflows and team building. 

We’ll also make expert recommendations on how to facilitate team bonding (even for globally distributed teams with seemingly different cultures), highlight areas that are holding your team back from hitting key company goals and even let you know which coaching programs can help.

Outcomes with F4S:

Gain a true understanding of what culture is—office to office and organization-wide.

Learn the motivations that drive employee behavior so you can build upon or change them.

Predict and prevent conflict by addressing potential friction points ahead of time.

How culture mapping improves team performance

Celebrate alignment

Know where your teams share preferences so you can harmonize and build greater efficiency in those areas.

Fix friction points

Identify (with statistical precision) the gaps in motivations that could cause conflict or miscommunication among your teams.

Reach your goals faster

Identify which motivations are helpful or harmful to your team's goals, allowing you to optimize or pivot to hit your targets faster.

It all starts with the F4S work style assessment

Our unique assessment measures motivation levels across 48 distinct traits. Then we take those results and benchmark them against the local culture and your other offices.

How do your offices in Los Angeles and London stack up against their respective local working populations? And more importantly, how do they fare when compared to each other? With F4S, you’ll find out.

"F4S has become a central component of our people growth strategy at Canva and will empower us to harness our unique culture and optimise performance as we scale the team.”

Cliff Obrecht
Co-founder & COO, Canva

Receive a detailed culture map report

More than mere statistics, F4S contextualizes data for you. 

For example, you might find that your London office yielded a 45% higher level of motivation for Details than your LA office, while your LA office has a higher affinity for Big Picture Thinking. We'll give suggestions on how to accommodate these differences.

"F4S has been crucial for our Baraja teams, we have a debrief for all new team formations. It gives us direction for team compositions, hiring and conflict resolutions. There are so many “’AHA” moments."

Reshmi Buthello
VP of People & Culture, Change Management expert at Baraja

Get strategic coaching to boost team performance

A gap in motivations might explain why your London team complains that LA moves too fast, while the LA team feels London is bogged down in details. But awareness can help each team to treasure their differences.

When a problem needs to be looked at from every angle, London's got it. And when it’s time to move quickly, LA's the team for the job.

The best part? F4S coaching can help smooth conflict fast.

"I embarked on a coaching program to improve my leadership qualities and overcome obstacles that were holding me back.

What I got was a transformational experience that greatly improved my leadership skills and in addition, became a better parent and husband. It was an experience I will never forget."

Mark Rowland
Founder StyleTread, Past CEO Wagamama



Team management playbook


Live demo: F4S for teams


High-performing team culture


How to resolve team conflict


People strategy for rapid growth


Remote team building activities

Behind the successful people you know, there’s a coach.

The world’s top companies use us to bring out the best in their teams:

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"F4S has helped me understand how I work and improved how I work with others (as I now understand key strengths.)

F4S is a central component of our people growth strategy at Canva and empowers us to harness our unique culture and optimise performance as we scale."

Cliff Obrecht
Co-founder & COO, Canva

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