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What is Canonical URL?
As the website grows, in other words, the number of pages begins to increase, it can be difficult to prevent content from repeating. In such cases, you may encounter a problem with “Duplicate Content”, i.e. duplicate content. If you have similar pages and are ranked by a specific keyword based on general pages, search engine bots will not know which URL to send traffic to.

It is necessary to declare the preferred URL to indicate the page where search engine bots will redirect organic traffic between similar pages. In such cases, the canonical URL tag is used. So search engines are notified of authoritarian page to bots. This redirects traffic to the website to the specified URL. This can also be called notifying the page you want visitors to see for the use of the Canonical URL.

Why use the canonical URL?

The concept, also known as the Canonical tag, is actually used to describe the home page that is the only one in web pages. In this way, a single page is highlighted from similar pages. For example, the canonical tag is used to prove that each of the following mentioned and similar-looking Pages is actually the same page:

Canonical URL is one of the preferred fast methods to avoid repetitive content problem. So if your website has one or more similar content, you should determine what is best for your site as the main content, and redirect all other content to that content using the Canonical URL. This prevents both the copy content issue and increases the value of your page.

If you are using WordPress infrastructure on your website, the Yoast Plug in plugin will automatically fulfill your requests that you need to use the Canonical tag. To do this, download and install the plugin. Then, create a canonical URL for the specific page or content. After clicking on the edit section, the Yoast settings at the bottom of the plugin will guide you easily.

In addition, there are other cases where you need to use the canonical URL tag. Because when you make even the smallest error of URL addresses, search engines perceive it as a separate page. Here are other cases where you need to use a canonical URL to prevent duplicate content for all websites and therefore likely to be treated as copies:

Having different variations of Web pages written differently.
Having variations of a page that are www and not.
Having parameterized URL types throughout the Site.
Having AMP and non-AMP variations of a page across the website.
Having the same content in the default versions of the URL.
Having / and / non-variations at the end of the URL for the same content.
Specify the same content in both lowercase and uppercase letters.
The mobile interface of your website has different subdomain and URL.
Having the ability to access the same content through different tags and categories.

Repeated content problems, on the other hand, can also be problems between domains. In such cases, if you are going to share the content, it is recommended that you use a referenced CANONINAL URL for the content. This allows you to specify between domains that the content has a standard version with a Canonical URL. Such use does not prevent content from appearing in search results, but eliminates the possibility of preventing original content.

How to use canonical URL

The canonical tag is always at the top of the field where the HTML codes of a particular page are located. In other words, meta description covers the same section where the title tag and robot tags are located and the area where the Canonical tag is located. The prepared canonical URL must be placed in all the domain names to be canonicalized for the same page. Mentioned above vargonen.com given the example, the correct way of using the label should be as follows:

you can also use other methods to set your URL. These methods, which offer practical use, are as follows:

Use 301 redirects for non-Canonical URLs.
Add the URL specified for the same content pages to the sitemap.
determine the desired URL using the rel=”canonical” element.
Specify the preferred URL in the Google Search Console.
Use HTTPs instead of HTTP for the Canonical link.
Specify a canonical link to use in the HTTP header field.
Other rules to be considered during Canonical use include:

Because it is unreasonable to use multiple canonical URLs, a single canonical tag should be used.
Canonical URL tags must be located between <head> and </head>. Because search engine bots cannot see meta tags other than these two tags.
When using the canonical tag, you should note that the pages you do not allow to be indexed are not in the sitemap (sitemap). Otherwise, you will first allow search engine bots to scan your pages, and then not allow you to scan the page where you specified the original.

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