The “Born Social” campaign is an ode to coffee.

It's not just something you drink, it's not just a coffee: it’s a cherished moment of intimate sharing.

Lavazza’s new campaign “Born Social” sings “My girl” in its own way, creating a wry and spoken blend to celebrate Italy’s talkative nature.

Even if every situation represents a unique meeting, this advert tells us about the universality of Italian coffee as a tie between people and their thoughts.

Lavazza carries on its journey toward internationalization, highlighting the importance of the quality of our coffee in everyday life, in Italy and worldwide.