The challenge

We wanted to truly understand how people are feeling on a monthly basis. Throughout the year, we focus in on different topics by month depending on what is important to the general public.

  • What we did

    Every month, we speak to over 1,000 UK adults to understand their emotions and what plans they have for the month ahead. Our team of consumer psychologists and industry leaders then analyse this data pull out the important insights.

    What we found out

    1. How the nation is feeling about the upcoming month from an emotional level

    2. What people are saying about their finances and how they think it will affect their spending

    3. We deep dive into the key topics for the upcoming month, whether that is a cultural event, macro trend or celebration