How to Create a Webinar That Converts: 6 Easy Tips to Apply

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Today we want to give emphasis on how to create a webinar that converts.

A webinar is an online meeting that you can do via the internet. It features a conference-like setup, a sharing video capacity, text chat, whiteboard, polls and surveys, desktop sharing when you’re the presenter and recording broadcasts for those who have missed out the presentation.

But why choose Webinar?

With webinars, you get to deliver your message to your audience as a whole, not in increments.

Unlike blog posts, you never know how much of the content your website visitors read.  Some readers get too lazy to finish the entire text.

On the contrary, Webinar gives you higher chances of persuading your viewers to try out your products. Most importantly, Webinar presentations help you increase your conversion rate.

And there is no other way to get your audience hooked into your products but through engaging them into meaningful discussions, like Webinar presentations.

<img src="how_to_add_a_webinar_that_converts_quote.png" alt="percentage of B3B marketers who use Webinars and percentage of conversion rate"/>

Yet here’s the catch! Like any other marketing strategy out there, webinars take a lot of practice, preparation and polishing to come out successfully.

Let’s crack on and discuss everything you need to know on how to create a webinar that highly converts leads to clients.

The majority of the webinars can take 90 up to 120 minutes, while sales webinars usually last for only 60 minutes (including the Q&A portion).

Follow these 6 easy tips on how to make a high converting webinar.

<img src="how_to_add_a_webinar_that_converts_6_easy_tips.png" alt="enumerating the 6 easy tips on how to make a high converting webinar"/>

1. Promote your webinar on all social media platforms and anywhere else.

Spread the news my friends!

Take advantage of the popularity of social media platforms to invite more participants.

Start a Twitter #hashtag to drive in additional traffic.

Well, here’s a sample below:

<img src="how_to_add_a_webinar_that_converts_tweet_post.png" alt="a Twitter post about an upcoming Webinar with two headshots of the presenters"/>

Besides, paid Facebook ads can also be used to announce your upcoming live event.

It doesn’t really cost that much to use social media platforms. Guess you know that already.

My point is, social media platforms can be a very effective platform if you provide the right information and a call-to-action.

Not to mention an immediate response to the invitation.

Moreover, don’t forget to include freebies or discounts to webinar viewers. They usually feel more obliged to participate if you do that.

<img src="how_to_add_a_webinar_that_converts_quote2.png" alt="percentage of webinar attendees with a girl looking at her phone shockingly as the background"/>

2. Have some quick chat.

Don’t treat the webinar as a pure sales pitch. Well at least don’t make it that obvious.

First of all, it’s best not to strike right off the bat.

If you want a Webinar that converts, why don’t you build the excitement bit by bit? Talk to your audience casually.

Loosen up the tension and start asking them some stimulating questions.

Questions like how are they doing, how did they find out about your presentation, what are their expectations and some sort of light questions.

Once they realize they can actually talk to you, they would pay more attention to your talk.

In return, they would feel more comfortable raising their hands (virtually) to ask you a few interesting questions. 

<img src="how_to_add_a_webinar_that_converts_quote3.png" alt="quote saying webinars should be a 2 way communication not just one"/>

3. Make an effective introduction. 

Now that the attendees are here, you must board them on the same ship.

That means, they need to know who’s behind the wheel.

Who else are we talking about? Of course that’s you. This is good start to build up the needed trust.

In your introduction, it’s good to let them understand that you are an expert of the subject you’re about to discuss. In this way, your reputation would be quite crystal clear. That’s one of the keys to have a compelling webinar.

Like I said, not everybody in the webinar virtual room knows you well.

So, make it work.

Tell them why you should be credited. 

Furthermore, infuse your statements with a some personality. You can never go wrong with the right attitude!

You can squeeze in some humor or personal stories that can help you connect with the audience.

Besides, it’s good to cover your career milestones too.

Just don’t overdo it. Or you might come out arrogant.

Create a friendly bridge between you and that Webinar viewer on the other line.

4. Make good use of the chat box.

<img src="how_to_add_a_webinar_that_converts_chatbox.png" alt="webinar users chatting in the chatbox exchanging casual questions"/>

Take your audience engagement to the next level. How? Use the live chat function feature. You can ask questions through it to trigger the audience’s interests regarding your service or product. 

It would be great if you call them by their names to give that comfort level a kick in.

5. Make compelling content.

Mostly, webinar hosts are carelessly jumping from one topic to another.

They are not making sure that they are leaving great content on each element.

Due to that uncertainty, it’s best to apply a compelling copy writing framework.

<img src="how_to_add_a_webinar_that_converts_howto.png" alt="how to make your webinar content compelling enough"/>

There are many frameworks available online that you look up to. Personally, I would suggest the ACCA procedure which can be defined as:

  • (A)wareness – Describe the situation or problem. /
  • (C)omprehension – Help your audience comprehend how the problem can affect them. Set real-life examples then explain that you have the solution. 
  • (C)onviction – Create a desire and conviction in your viewers to choose your solution.
  • (A)ction – Call to action

Certainly, this framework acts like your blueprint. It helps If you present solutions to make their lives better or other people around them, you can make the sales work. 

The more you engage them in your webinar session, the more compelled they to at least try out your solution.

<img src="how_to_add_a_webinar_that_converts_what_to_offer_after_the_webinar.png" alt="List of things that you can offer after the webinar has ended "/>

6. Make a follow-through after the webinar

After the Webinar, you have to keep the momentum going by reorienting an email campaign to all participants.

The reason behind this ishSome potential customers just need more push to make up their minds. 

For example, offering a free replay within 24 hours is one way to refresh their thoughts about your offer.

Particularly, this is intended for those who failed to attend the live session.

Another example is requesting them to answer a survey. That is, asking how their overall experience was to gather more insights for future improvements.

Most notably, you can invite them to visit a landing page with exclusive offers for a limited time only.

Analyze your target audience. Find out how many emails you can send before and after the session to avoid flooding their inbox. Again, that’s a warning, never flood their inbox or you get a NO response forever.

<img src="how_to_add_a_webinar_that_converts_thank_you_email.png" alt="thank youi email for webinar participants"/>

To sum it up

Singularly, I think Webinars if done right could be the most powerful tool in generating traffic. As well as increasing your projected product sales. You can basically sell anything through Webinars. However, what you’re selling must directly match with a critical problem your participants are battling with.

If it’s not something they are not directly concerned about, they won’t be there in the first place anyways. So, take advantage of their presence.

And if you’re asking if Webinars are still a thing in 2019?

The answer is a big YES!! However, you need to get along with the current tide. Today’s consumers prefer to to participate Webinars with with different names. For example, masterclass, workshop, etc.

Ready to try out Webinar? You can try it here.

Keep on the lookout for more Online Digital Course articles.

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