Tag: Google AMP

Publishers Should Not Throw Google AMP Under The Bus Yet

Optimizing web pages for mobile users is a difficult task. Modern platforms have mobile-ready versions of the desktop site available, albeit they do not always translate to smaller screens all that well. Google’s AMP solution makes these mobile pages very lightweight, and addresses a lot of scaling issues. It is not without its downside, however, as revenue generated from these pages is far less when compared to any other solution. …
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