There’s a tenet in customer organizations born from things like the Golden Rule or Dr. Maya Angelou’s often shared confession, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” It’s just as true in customer facing organizations – people don’t buy what you do, they buy how you make them feel and the story you give them to tell.

Source: The Qmatic Blog