Force Marketing announces its recent acquisition of GS Marketing (GSM). The deal brings the total number of dealerships served to more than 1,500 nationwide.

GSM is a leader in omnichannel fixed operations marketing solutions designed to increase customer acquisition and retention for dealerships. GSM President Shelley Washburn will retain her role and oversee a smooth transition followed by a controlled growth strategy with the Houston, Texas-based team.

The company will continue to operate under the GSM brand, and its headquarters will continue to be in Houston. It will provide its solutions and customer service to dealers and will also offer an expanded suite of marketing solutions, including direct, social, digital, and streaming media, as a result of the acquisition.

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