If you were in Axbridge yesterday (May 23) you might have wondered what was going on.

A film crew had set up for most of the day on playing fields near the town centre.

But it wasn't another Hollywood blockbuster or the next season of Poldark.

Instead, this was the latest advert for Somerset cider giant Thatchers.

The plot of the ad is a closely-guarded secret - no doubt in part to keep it from the prying eyes of Herefordshire rival Bulmers, which has just aired a new advert.

A spokeswoman from Thatchers said: "We've been been out and about in Axbridge filming for a new TV advert which will be aired soon.

"We’re keeping the storyline under wraps until the ad is aired, but needless to say it features the beautiful Somerset surroundings where we make our cider.

"We’d like to thank everyone in Axbridge for making us feel welcome."

Here's what they were up to
Here's what they were up to

So there you have it - you heard it here first. We'll keep you posted on when that's likely to air so you can play spot the location.

*Did you see the film crew? Contact andrew.doyle@localworld.co.uk