Dawn Shackley


Brand awareness continues to be top-of-a-mind for direct-to-consumer (D2C) brands and digital marketing agencies alike. According to Marin Software, it was the top priority for digital marketers in 2019. Creating that initial awareness is important, but it’s what D2C brands and agencies do with it that makes all the difference. On average, it takes 56 touchpoints for a window shopper to become a customer, which means that brand awareness is only the first step of the customer journey.…