Swot Analysis 19287289



Write only a 3–5-page paper in which you do the following: Be sure all of the corresponding info, any revisions, and any additional info is included in full detail.

1. Create your revised Non-Alcoholic beverage (NAB) company name and explain the name’s significance to you. Describe a NAB that you would produce and sell. (Use the discussion answer from Company Description and Mission Statement etc.) Pay attention to any of the professor’s notes or comments.

2. Develop your revised company’s mission statement and provide a rationale for its components. (Use the discussion answer from Company Description and Mission Statement etc.) Pay attention to any of the professor’s notes or comments.

  • Hints:       Use the Statement of Mission template on pages 72–73 of the course       textbook, Successful Business Plan, to aid your development. (See Attachment Below)



· Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) (See Attachment Below) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable and recent data.

4. Choose one strategic position (See Attachment Below) from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.


· Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill their orders. If you are attempting to sell directly to consumers, for example, online via a monthly subscription, how will you manage warehousing/fulfillment/shipping?


· Hints: You may refer to the types of risk listed in the course text (pp. 148–149) (See Attachment Below) as well as any risks not listed in the text. Regulation weighs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of beverage faces. For example, what kind of regulation and/or risks are you likely to face if you make health claims about your beverage?

7. Develop a SWOT analysis for your NAB Company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths/Weaknesses/Opportunities/Threats). (See Attachment Below) (Use the discussion answer from Opportunities and etc.) Pay attention to any of the professor’s notes or comments.




· Hints: What are your company’s threats? Is there a clear market leader that will be hard and expensive to displace? Are downward-pricing pressures in the segment making profit margins slim? Are there little or no barriers to entry for new competitors? If you have a novel idea that succeeds, can the competition easily enter your market? If you have a global aspect to your company, do factors such as currency fluctuations, political instability, offshoring, or outsourcing pose threats?

8. Format your assignment according to these formatting requirements:





The specific course learning outcome associated with this assignment is:

  • Develop a company overview and SWOT analysis that      include trends, strategic positioning, distribution channels, and risks.

Prof. Angela


Calculate Price

Price (USD)
Open chat