For Shippers: From a Carriers Perspective

The easiest way to gain a competitive advantage is to simply familiarize yourself with the other side of the business.

Usually the roots of a challenge begin with a lack of perspective or knowledge of how your partner operates, which can lead to misalignment in the future logistics processes.  Why not guarantee your success of moving forward by first understanding how they work and what their interests are? 

1. Understand their pain points

Develop a general knowledge by starting to question some of the most frequent challenges that carriers face on a daily basis. This way, you will be already ahead and solve the communication gap between you and him. An ever increasing number of transport providers decide to gain insight into how a digital freight marketplace works – this is mainly the result of traditional processes failing to fully address transport needs. Every decision that you make can determine the impact on business and for instance, if a carrier will run with half-empty trucks wasting miles and fuel costs or if he will win your ad-hoc shipments, allowing him thus to optimize the capacity of his transport vehicles. 

2. Be specific

Ever wondered why your shipment has been delayed or why the time of the pick-up has been not respected? Incorrect order specifications, a wrong delivery address or simply incomplete information can complicate the entire shipping process. Describe your shipment request in a clear manner from the beginning and avoid transport complications later. It takes less than a few minutes to type in your transport request and post a shipment.  It goes without saying that external circumstances (such as bad weather condition, tight deadlines or unforeseeable events) can also affect the status of your shipment. However, in this situation you can always track & trace in real time the progress of the transport.

3. Trust

Despite technology breakthroughs and the rise of several digital freight platforms, trust remains the primary driving force behind your company’s growth and efficiency.  If you base your success on a yet to be developed perfect and immaculate process, you are in for high expectations. In an industry where even the smallest operation mistake can impact the entire logistics supply chain, trust and transparency still remain the dominant factors which can determine the course of your business workflow. There are many types of risks but one of the most dangerous forms would be the inability to trust the carrier you selectThe simplest way to address this particular challenge is to choose a reliable contract partner who can operate in a transparent manner, offer you an end-to-end control to your shipment process within a single platform and who can provide contact with verified and trust-worthy carriers – at no costs.  

Daniel Mahnken

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