Build Valuable Customer Profiles Passively

Scroll to explore

The Value of Customer Profiles


Bloom Intelligence allows your restaurant or retail locations to begin collecting detailed customer analytics as soon as a person walks in your door.

The cutting-edge customer intelligence engine collects customer data to build customer profiles from multiple channels.

This includes WiFi sensors, online and offline behavior, social media, and your point of sales system.

Our proprietary algorithm sets incorporate machine learning, predictive analytics, attribution models, and artificial intelligence to deliver deep customer insights.


What Are WiFi Customer Profiles?

Unlike traditional marketing personas that contain general presumptions about ideal customer segments, WiFi customer profiles have tangible behavior and demographic data directly from the mobile devices and engagement of your actual customers.


Likewise, even without a customer WiFi login, the system can see things like dwell time, visit time, or whether the customer is visiting for the first time or has been there before.

Customers typically enter a name and/or email address to gain access to the internet. A customer profile is immediately built for that customer upon their first login.





The Data You’ll Find In Customer Profiles


In Bloom’s customer profiles you’ll find the following information:

  • Customer name and email address
  • Age and Gender
  • The Customer’s Birthday
  • Zip Code and Locations Visited
  • All Customer Behavior Data
  • Promotions Received and Redeemed
  • Per-Person Average

Here are a few customer profile examples.

With this kind of detailed information about your customers, you can create very targeted customer segments or buyers personas.





Progressive Profiling

Since it is virtually impossible to gather certain data, such as a customer’s zip code or phone number, Bloom has incorporated progressive profiling.

When a customer has logged into your guest WiFi on a previous visit, the system already knows who the customer is when they attempt to log in again. Because of this, asking for the email address again would be a wasted opportunity to gather more data.


Therefore, over time, the customer profile can be populated with all of the customer information. In short, this ensures the most comprehensive profile possible.


“Fantastic personalized customer
experience. Definitely a big help
with the growth of our business.

how wifi marketing works
Build Customer Profiles with Your CRM Database

The Value of Customer Profiles

By collecting customer profiles and segmenting your customers into buyers personas, you can improve the effectiveness of your marketing dramatically.

Targeted advertisements, no matter the channel, will yield higher results for lower costs. This will dramatically reduce your cost per customer acquisition or revisit to your location.



If so, you could begin to bring in twice as many customers through advertising as you are right now.


Saving On Costs With Customer Profiles

You can save on operational costs as well.

For instance, you’ll be able to identify your high-traffic days and dwell times. Likewise, you’ll know your high-value customers or customers that are at risk of churning. So, this will allow you to be able to be proactive in your marketing and operations strategy rather than reactive.




Using Customer Profiles for Business Growth

Our enterprise platform growth tools allow you to use your customer profiles to personalize your customer’s experience. Then, you’ll be able to identify issues before you lose revenue or define opportunities to increase revenue.



As a result, you can use Bloom’s profiling tools and analytics to personalize your customer experience throughout your organization. Consequently, it gives you a competitive edge to increase engagement, reduce churn, and increase your customers’ loyalty.


“Invaluable to anyone in need of
foot traffic metrics and
retargeting marketing solutions.”

wifi marketing and analytics

Discover Bloom Intelligence

It’s time to start utilizing your guest WiFi and customer data to build customer profiles and gain a competitive edge. Then, watch your profits grow.


That’s not just smart – that’s Bloom Intelligence.



Customer Profiles FAQs

What Does CRM Stand For?

CRM stands for Customer Relationship Management database. A CRM database is a collection of customer data grouped into customer profiles. A CRM can be used to understand your customer base, and for segmented, targeted marketing campaigns that can be tracked for accurate attribution.

What is a CRM Database?

A CRM Database is a digital collection of individual customer information grouped into customer profiles. The database consists of detailed customer data such as names, behavior data, demographics, addresses, zip codes, emails, and phone numbers. These profiles are used to track communication and to remarket to customers.

What are Examples of a CRM Database?

An example of a CRM database for offline companies is the Bloom Intelligence CRM database. Using guest WiFi access points & guest WiFi landing pages, the platform collects customer behavior data, whether they log into WiFi or not, and builds detailed customer profiles for marketing and attribution. Other popular CRM’s include Salesforce, Microsoft Dynamic, and Hubspot.

How Do I Create a CRM Database?

For restaurant and retail locations, the easiest and best way to create a CRM database is to use your WiFi access points, Guest WiFi landing page, website widgets, and API’s to collect customer information and behavior data. Once configured, your customer data is collected and cleaned automatically.

The Power of a CRM Database

Optimize restaurant marketing in 2021 title=

Optimize retail &
business operations

Track restaurant marketing in 2021 title=

Track attribution of
customer campaigns

wifi marketing for new customers title=

Trigger marketing
campaigns based on
marketing presence

how wifi marketing helps title=

Measure the health
of corporate & franchisee

wifi marketing for coffee shops title=

Compare locations or
group of locations to
quickly identify opportunities
or threats

Are you ready to grow
Your business with a
CRM database and
Wifi marketing?

If so, find out how Bloom Intelligence’s WiFi analytics
& marketing platform measures offline customer
behavior and builds customer loyalty.

So, it’s time to start leveraging your guest WiFi to gain
a competitive edge. Then watch your profits grow.

Get a Free Demo