Enterprise grade marketing management

Unica Plan is a comprehensive Marketing Resource Management solution that provides a collaborative environment for end to end planning, execution and management of your marketing initiatives

Benefits of Plan

Everyone on the marketing team: chief marketing officers, marketing managers, event planners, creative directors, and marketing controllers, realizes immediate benefits in efficiency and performance.

Features of Plan

Operations Management

Manage your marketing plans and programs with rich meta data, calendaring and dashboards. Collaborate and coordinate across projects, resources and teams with workflows and approvals

Financial Management

Allocate and track top-down or bottom up marketing spend across plans, programs and projects and manage all aspects of marketing expenses from cost center definition to purchase order generation to invoice processing

Asset Management

Manage the creation, distribution, and approval of the organization’s digital assets in a secure asset library with powerful searching, graphical views, and version control

Campaign Planning

Transform briefs to meta data that flows seamlessly between planning and campaign execution. Define and approve targets cells, and review cell counts for targeting

Offer Lifecycle Management

Create and organize simple to complex call to actions end to end for your campaigns and manage them through review and approval cycles

Go beyond marketing with Unica. Create engaging experiences that convert!

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