The real meaning of entrepreneurship is not about building something so I can cash out so I can sit on the beach and do nothing. The characteristics of entrepreneurship exist across everything I do.

For me, the true meaning and characteristics of entrepreneurship are pursuing a life filled with passion, meaning, purpose and ultimately being able to express a form of love in a physical way that has a commercial benefit – that enables me/them to do more of the same.

To me true entrepreneurship is not a destination, to me, true entrepreneurship is a journey.

Like life, it has no end and no beginning, it just is.

To me, true entrepreneurship is a lifestyle.


Kerwin Rae