Agnotology: The science of ignorance

luckyMany of my fellow citizens believe that the Apollo program was faked, evolution is a lie, global warming is a sinister plot by Al Gore to take away their Hummers, and President Obama is some kind of Nazi foreigner whose healthcare plan will lead to mass euthanasia. Disinformation seems to be a winning tactic.

So, yes, Discover Magazine’s interview with Robert Proctor, Stanford science historian and co-editor of Agnotology: The Making & Unmaking of Ignorance, had some resonance with me.


Just what is agnotology?
It’s the study of the politics of ignorance. I’m looking at how ignorance is actively created through things like military secrecy in science or through deliberate policies like the tobacco industry’s effort to manufacture doubt through their “doubt is our product” strategy [spelled out in a 1969 tobacco company memo [pdf]]. So it’s not that science inherently always grows. It can actually be destroyed in certain ways, or ignorance can actually be created.

Have you continued your focus on tobacco?
I recently collaborated on an exhibit of the most outrageous tobacco ads called “Not a Cough in a Carload.” It’s centered on medical-themed tobacco ads: that tobacco’s good for your T-zone, that it calms your nerves. Scientific tests prove that brand A is better than B, or, you know, 20,000 physicians recommend Camels, and so forth. The use of athletes and models, and the artwork is just beautiful.


[Image: leifpeng]

2 thoughts on “Agnotology: The science of ignorance”

  1. Indeed.

    See also Alex Harrowell’s point about neoconservatism:

    Look, the fact that neo-con wankers deal in baseless smears and mindlessly repeated talking points should neither be cause for surprise, nor should you hope to convince them of anything.

    I occasionally make the point that after the Left invented post-modernism, the Right operationalised it and rolled it out as a coherent political-media-aesthetic package. If your politics depends on disagreeing with objective reality, and persuading people to vote against their interests, there is a huge opportunity in the realisation that it’s possible to have multiple competing truths.

  2. I’ve said this before: Stephen Colbert’s coinage “truthiness” not just a funny word but a really useful observation.

    Is there a way to prevent the spread of this Kool-Aid drinking, I wonder.

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