NIRAV BHANSALI, son of Jitendra Bhansali joined  the family business of Bhansali & co while still in college. He looked after the manufacturing of rough diamonds and then ventured into starting the jewellery business. He has been spear heading Prism jewellery ( thejewellery arm of the J.K.Bhansali Group) since 2001. Prism Jewellery  has become a name to reckon with in the domestic as well as international market as a leading Indian jewellery manufacturer. With a work force of over 500 strong team members, 2 factories and 4 offices, he has managed to capture the global market in India , USA, U.K, Spain , Australia, Hong Kong, Middle East, and many other countries.

He is a  Comittee member of the GJEPC and is the Convenor  of the Exhibitions committee. He spearheads the largest exhibitions namely the IIJS and the IIJS signature show. These shows have grown under him.

He is also actively involved in social work and believes in giving back to society. From a young age he has seen his father and uncles doing charitable work through their own Bhansali Trust. Not only has he continued this through the Jitendra Kirtilal Bhansali Trust but is also heading the CSR initiatives of the GJEPC launching its first initiative Swathya Ratan .

 He sums it up by saying  “ It's the ATTITUDE and not just the APTITUDE that makes the difference between the ordinary and the extraordinary.”