Worked with Cube3 for a pitch to work on a rebrand of MOD Pizza. Given the working title "RISE", they wanted an approach which was more creative and upheld the real brand USP of complete customer choice. My idea was to use more contemporary visuals and highlight the solid copywriting that Cube3 developed for this particular idea. Ultimately the pitch was successful and taken forward for a pop-up trial restaurant called "PAZZA" situated in Leeds.

brand identity, digital design, environmental design, animation