Our Name & Style

Why we are styled Anchor & Stern? The Wikipedia Encyclopedia defines an anchor as a device, normally made of metal, that is used to connect a vessel to the bed of a body of water to prevent the vessel from drifting due to wind or current. It therefore helps a ship or vessel to maintain stability by holding the ship in a desired position. Although providing stability, the flexibility permitted by an anchor implies that it can be quickly “weighed” (raised) or “put to sea” in order to facilitate sailing from position. Thus, at Anchor & Stern, we offer and provide such stability to our clients’ businesses while being flexible and expeditious enough to embrace and facilitate enterprising change and strategies. Similarly, the stern is the rear part especially of a ship or boat, from where most operations of the ship are activated or carried out. We thus take pride in our proactive and resourceful abilities to address issues and instructions presented by our clients. Furthermore, our font colour is a bespoke shade of dark coffee brown. The colour brown generally implies stability, reliability and approachability.

In one phrase, Anchor & Stern implies enterprise oriented stability and resourcefulness.