SAS is a Leader in The Forrester Wave: AI-Based Text Analytics Platforms (People Focused), Q2 2020


“Insights from unstructured text data can create value for organizations in virtually every industry,” says Katie Tedrow, Sr. Product Marketing Manager at SAS. “To make sense of it all would traditionally be a very manual and labor-intensive process. SAS Visual Text Analytics makes it easier for business users to unlock the value of their unstructured data to empower business decisions and improve customer experiences.”

According to Forrester, rich linguistic rules, multilingual capabilities, and speech analytics are key differentiators for people-focused enterprise text analytics platforms, which focus on analyzing shorter texts generated by customers or employees in survey platforms, social media, or call center recordings.


The report states, “SAS Visual Text Analytics bolsters SAS’ family of formidable analytics products. SAS Visual Text Analytics is one of [SAS’] several applications built on the SAS Viya platform, where all applications share data and model management, BI and analytics GUI and other microservices, resulting in consistent UX.”

As machine learning (ML) technology becomes more widespread, knowledge-based AI will dictate which providers lead the pack. Vendors that can provide a combination of knowledge- and ML-based text analytics capabilities will position themselves to successfully deliver people-focused text analytics applications to their customers. 

The Forrester Wave: AI-Based Text Analytics Platform (People Focused), Q2 2020

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