Wiring Your Brain For Success By Shad Helmstetter Ph.D

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Dr. Shad Helmstetter

Shad Helmstetter, Ph.D. Best-selling author of What to Say When You Talk to Your Self and Negative Self-Talk and How to Change It

In the many years, I’ve spent studying the field of network marketing and identifying the key steps that lead to success, I’ve often been asked what is the single most important key? Why are some people more successful in network marketing than other people? Is it their business plan? Is it their product or service? Is it their experience or education? Or is it something else?

The #1 reason some people are more successful than others is their mindset. Your mindset, more than anything else, will lead you to your success. Here’s why:

According to findings in the field of neuroscience, what you think and how you think most often, actually wires your brain to succeed or fail. The right mindset wires your brain to succeed. The wrong mindset wires your brain to fail.

That’s why some of the top stars in the network marketing business have been able to start with almost nothing going for them, but end up being massively successful. The one thing they brought into their business was a success mindset. After that, everything else began to fall into place.

Wiring Your Brain to Succeed

Today, with the help of computer imaging technology, we can actually watch the act of thinking ‘positive’ physically change the structure of the brain. When you think in the positive, you wire more connections into the left prefrontal cortex of your brain. (Reach up and tap your forehead just above your left eyebrow.) That’s a part of your brain that helps you search for solutions, overcome problems, and puts you into action. So, when you have a positive mindset, you’re making that part of your brain stronger—wired with more connections—and you’re actually wiring your brain to help you succeed.

On the other hand, people who think in the ‘negative’ wire more neural connections into the right prefrontal cortex of their brains. (Now, tap your forehead just above your right eyebrow.) That’s a part of your brain that causes you to give in to fear, drop out, or avoid taking action, and fail. A negative mindset literally wires your brain to fail.

Neuroscience has also taught us that the key to rewiring your brain is repetition. Because of the brain’s neuroplasticity—its ability to rewire itself—the key to success in anything is repetition––repetition, repetition, repetition.

Listening to Positive Self-Talk

The best way we have found to rewire your brain with a success mindset is to practice using positive self-talk––not just now and then, or when things are tough––but every day. Listening to positive self-talk even fifteen minutes every morning will not only help you wire your brain in the positive, but it will also literally program your brain with a new success vocabulary. By listening each day, your brain gets the repetition necessary to wire in the new success mindset.

Your mindset is the #1 tool you have to help you excel in network marketing. With science clearly on the side of creating a success mindset and plenty of proof that it works, it makes sense to make sure your own mindset is working for you.

Stream special sessions of Positive Self-talk for Network Marketing to your phone or listening device, free for 30 days, at


Shad Helmstetter
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