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Eveolution - The Eight Truths of Marketing to Women

This book is relevant for those who have some experience in using personality typing systems to self-analyze. It uses the nine point Enneagram system to examine leadership styles and behavior patterns. For those who are not familiar with the Enneagram system, it slots personality characteristics into nine different classifications. At the outset the author assumes a certain level of self awareness in the reader when she urges the reader to work out his/her own style in the tool. Once this is accomplished, the book is a treasure trove of insights into one’s abilities, giving the reader some perspective into how those strengths can be leveraged to achieve success in most arenas with particular focus on the work front.