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Web-Based Services and Future Business Models

A paradigm shift is taking place today that provides a compelling value proposition for organizations and requires the adoption of new business models for the management of their core activities in a competitive way. The new emerging business models are related with open innovation, cloud computing approach, as well as social networking, which creates opportunities for firms to harvest the resources and knowledge that could be found outside the firm’s boundaries. However, in order for firms to grasp most of the emerging technologies, they should reconfigure their activities to tackle the challenge and opportunity presented by new innovations and technology trends. In this chapter, the authors demonstrate the changes that these new trends are witnessing for the business models of firms from a provider and user perspective.