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An Empirical Framework for Assessing the Digital Technologies Users’ Acceptance in Project Management

The technological advances and trends that have manifested in the direction of globalization have determined unprecedented economic expansion and exponential social development. Organizations have increasingly implemented digital technologies to face new challenges in all activities. Project management has more intensively implemented digitized technologies, such as big data, artificial intelligence, and cloud computing, taking into account the complexity of projects. This study aims to evaluate employees’ perceptions of the organizations involved in implementing the projects adopting digital technologies within the accounting and organizational information systems to digitize the project management process. The empirical study consists of a survey of 486 respondents from among project management specialists in Romania. The research uses the technology acceptance model (TAM) and structural equation modeling to assess user perceptions of digital technologies. The research results show that implementing digital technologies improves all activities in the project management process. Among the characteristics of digital technologies, customization is the most important characteristic that leads to increased efficiency and effectiveness of project management, followed by innovation. Furthermore, the perception of increasing the efficiency and effectiveness of project management exerts a significant and positive influence on the behavioral intention to use digital technologies and their actual use, leading to their easier acceptance.