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MEASURING AND IMPROVING ONLINE TRANSACTIONS IN PRODUCT SALES BUSINESSES BY ONLINE IN THE MODERN ERA

This study aims to measure and improve online transaction aspects such as purchase details, past responses, Media Usage, convenience, fulfilling customer needs, and customer repurchases based on consumer goods, industrial goods, and services in online transactions. This research used quantitative method with process hierarchy analysis. The measured attributes are purchase details, past responses, Media Usage, convenience, fulfilling customer needs, and customer repurchases based on consumer goods, industrial goods, and services. The object of this research is consumers who buy online as a unit of analysis. The data collection technique uses random sampling of saturated consumer respondents who buy online. The results show a performance of each attribute such as purchase details, past responses, Media Usage, convenience, fulfilling customer needs, and customer repurchases based on consumer goods, industrial goods, and services. This study will have a positive impact on increasing the effectiveness of online store sales or online product marketing.