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Public perceptions of biodiversity in Norway: From recognition to stewardship?

ABSTRACT The authors surveyed a representative sample of the Norwegian population (N = 4077) to examine perceptions of biodiversity loss and management, the relative importance of biodiversity loss to other environmental issues, and perceived implications of biodiversity loss. The results showed that 50% of the sample population saw biodiversity as a reality and major environmental issue, and 75% recognized that biodiversity loss occurs. Biodiversity loss was perceived as a lesser global environmental problem than environmental toxins, climate change, air and water pollution, and loss of rainforest, despite the fact that these topics can be difficult to separate since biodiversity loss is a function of other environmental problems. Loss of biodiversity was seen to have negative impacts on people's relationship to the natural environment, to impact environmental resilience, to be at least partly human-induced, and to be an issue of importance and relevance to the general public, not merely to the scientific community. Self-reported levels of knowledge of environmental topics were associated with increasing concern about consequences of reductions in species diversity. The authors conclude that efforts to increase public support for biodiversity conservation can be strengthened by increased emphasis on aesthetic, emotional and cultural aspects of biodiversity.