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Building e-Business Models: An Analytical Framework and Development Guidlines

The adoption of e-business innovation requires a framework guiding sustainable business development. The required elements and construction of a business model, particularly in the area of e-business is still an insufficiently addressed topic. In this paper, we draw on theoretical constructs relevant to the transformation introduced to value creation by the adoption of e-business practices to propose an analytical framework and a development method for constructing e-business models. The proposed method is then applied to the transformation of the advertisement thought television industry by extending interactive TV advertisement services.