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Market segmentation and analysis of online shopping in Jordan and the region

This paper aims at studying the market strength of eight countries from the Middle East, in addition to utilizing Data Mining (DM) tools to come up with a model for market segmentation, for that Weka software was used and Simple K Means clustering technique was utilized. The analysis results highlighted and differentiated markets' strength and weights, and it elucidated the market segments for the logistics services company, which in turn would enhance targeted marketing campaigns, future collaborations and possible offers.