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COMPETITIVENESS OF THE INDUSTRY: CONDITIONS AND FACTORS

The aim of the study is to systematize the conditions and factors of competitiveness in order to identify them and develop mechanisms to influence them. The study is based on the application of a systematic and dialectical approaches to scientific knowledge of the characteristics of the factors of competitiveness of the industry. In the course of the research, general scientific research methods were applied such as observation, description, analysis and synthesis, as well as formal-logical and other methods of cognition. The information base of the research was made up of monographic studies, periodicals printed and electronic publications on the topic of research. The article analyzes scientific approaches to the study of the content of competitiveness. The factors of competitiveness of the industry are considered from the perspective of their classification. A clear systematization of competitiveness factors has been carried out according to six main features, and their features have been revealed. Internal and external factors of competitiveness are analyzed in detail. The content of the determinants of internal factors characterizing the set of competitive advantages of the industry and including resource, production and management conditions is disclosed. The main parameters of assessing the external environment in the absence of universal schemes of competitive behavior in the market of Kazakhstan are highlighted. In addition, the specificity of the analysis of the internal environment of the competitiveness of the industry is determined and its relationship with the data of monitoring of the external environment is substantiated. In the result of the analysis of the competitive potential of the industry from the standpoint of a systematic approach, its main feature is revealed, which manifests itself in a synergistic effect due to the internal interactions of the elements of potential. There are formulated conclusions about the ratio of state and market regulation mechanisms, the optimality of which contributes to increasing the competitive potential of the industry and ensuring its sustainable development. In addition, there are proposed measures to improve the efficiency of domestic production and neutralize the negative consequences of globalization in the context of the development of integration processes and increased competition.