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Cash Transfer as a Framework for Entrepreneurship: A Conceptual Model for B40

Cash transfer, a form of payment given by the government or non-government organisations to the citizens mainly aim to eradicate poverty and solve social problems in the society. However, a growing body of evidence indicating that it can be applied for productive activity. Thus, this paper aims to add to the existing literature on this subject by advocating how cash transfer-based entrepreneurship can be practiced in Malaysia and other emerging economies. We find that the conceptualisation of the model must incorporate essential aspects like institutional setting, business support system and organisational context. The study contributes to an understanding of the interaction between cash transfer and entrepreneurial activities whereby a one-off cash transfer may be used as an initial business capital to the recipients which are the bottom 40 (B40) group and thus elevating the family income.