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An Electronic Commerce Recommender System Based on Product Character

In the increasingly competitive environment, in order to effectively preserve the user, preventing customer churn, increase sales of e-commerce systems, e-commerce recommendation system in the importance of the products has been revealed. Recommendation system in e-commerce system can provide commodity information and advice to help customers decide what products to buy, analog sales staff to complete the purchase of goods to the customer referral process so that customers feel completely personalized service. To improve the item-based collaborative filtering algorithm, an electronic commerce recommendation system based on product character is presented. This approach revises the original similarity using product character, takes into account the influence of product character and customer rating, and combines the customer rating similarity and the product character similarity.