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The Publishing Industry as a Hybrid

The publishing industry is a hybrid not only because it encompasses firms of very different sizes, with dissimilar market relations and types of products, but also because the operating procedures of individual firms have features that are usually found in bureaucratic enterprises at the same time as they have characteristics usually found in industries built on craftlike enterprises. Some of its centralized operating procedures are similar, for example, to those in the automobile industry, while others resemble the construction industry with its loose coordination of a great variety of individual decisions. The hybrid character of the industry makes for a great deal of inefficiency, but it also affords an opportunity to temper concern for the bottom line with attention to books which, while they may not be profitable, serve our common culture. Hence concern for commerce and culture may coexist even though in an environment marked by much inner tension.