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The Wind of Sustainable Development - An Indian Perspective

At the present juncture concept of sustainable development has received growing recognition and, but still it is a new idea for many business executives. For most, the concept remains Abstract and theoretical. No doubt protecting an organization's capital base is a well-accepted business principle. Yet organizations do not generally recognize the possibility of extending this notion to the world's natural, social and human resources. If sustainable development is to achieve its full potential, it must be integrated into the planning and implementation systems of business enterprises. And for that to happen, the concept must be articulated and debated at various spheres so that it will be familiar to business leaders.