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Knowledge and Technological Development Effects on Organizational and Social Structures

The effects of technology on society are diverse and not easy to determine. We can depart from universal broadband access and its services and application to describe a solid Broadband Society. The effect on organizational and social structures is an interesting object of study, as detailed in this review. From the approaches outlined by McLuhan, in which the medium is the message, through to Williams and Hall, who discuss the process rather than stasis and audience response, the debate surrounding technology versus contents has been not resolved. They both need each other: in the 21st century, technology needs contents, and contents, technology. We have arrived at a harmonic intersection, with the actors playing equal roles. Human beings need computers, and computers are nothing without humans. Humans are smart, but with the help of computers, they are smarter still. The discussion is not a fight, rather, collaboration.