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La disputa simbólica por clasificar un nuevo producto cultural: el caso de Netflix durante el estreno y la premiación de la película Roma

Research about cultural industries has pointed out the importance of paying attention to the way different content producers vie for the scant attention that people pay to cultural products. Based on the analysis of the controversies that arose around the premiere of the Netflix film Roma in Mexico and its win at the Oscars, this article seeks to show some of the disputes around the symbolic definition of a new cultural product. The author argues that the process of sym-bolically defining a new cultural product is a central part of the economic dispute for the scant attention people pay to cultural products. It is fundamental to pay attention to these symbolic disputes in a historic context in which the new technological possibilities seem to favor the emergence of new actors and products in the cultural industries.