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Don't use the term 'health promotion' to promote health.

Someone from the World Health Organization once told me that if nurses want to help people with their health, they should never use the term health promotion. I have never forgotten this piece of advice and have seen many nurses fail to get their message across. I suppose the main problem has been that many health promoters have seen their task as ‘getting their message across’ rather than enabling or stimulating people to make their own informed choices and improve their habits.