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Book Review: Mass Media and Health: Examining Media Impact on Individuals and the Health Environment by Kim Walsh-Childers

The final section on social media, although very relevant as the articles belong to the marginalized group of antiausterity publications, is overshadowed by the other three parts of the book. Part IV gives the impression of being a supplement that was not integrated into the previous argumentation. An effort to integrate them would have given more prominent space to other countries such as Sweden and Latvia (chapter by Kaun and Murru) and Finland, as balance to the U.K. perspective. It is questionable whether this needed to be an extra part of the book, or the chapters would have been better supported had particular arguments been integrated into the previous three parts, as they all resonate with previous contributions. For instance, “Facebook and the populist right: how populist politicians use social media to reimagine the news in Finland and the UK” would have been a perfect bridge between the Part I and Part II as it is situated in both contexts. “Narrative mediation of the Occupy movement: a case study of Stockholm and Latvia” harmonizes with other contributions presenting the continental perspective, while Christian Fuchs explains how capitalism accelerated the rise of social media and made them main channels of ideology nowadays. As literature has shown, the crisis of traditional journalism goes hand in hand with popularization of social media or “Twitter revolutions.” This book is a significant voice that contributes to public understanding of the mechanism of the economic crisis and political decisions made to combat its consequences. Furthermore, it shows the interplay between the media and the governmental narratives demonstrated in lack of critical questioning and intellectual debate about possible alternatives. The Media and Austerity can serve as valuable source in academic courses that seek to explore factors and causes for such turning points as the global financial crisis and how it frames public discourse. Moreover, the publication might inspire media professionals to reconsider their techniques of covering economic policies in the context of political decisions. Journalists as intellectual leaders have a significant role to play here. In case of economic crisis, media supported the politics and pleas for short-term repayment of debts as outcome of draconic austerity measures. The lesson coming from the discussion is the need for debate on long-term strategy against economic struggles beyond political interest. Media as the fourth power in democracy could and should initiate this discussion.