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Customer feedback and Internet: Means used by the Portuguese enterprises

In this paper we intend to present an analysis to the means of collecting customer feedback through the Internet. Holding the current customers, as well as attract new ones, has been a very relevant concern to many organizations. Knowing their customers opinion is a decisive part of the product/service development. Collecting customer feedback through the Internet is considered to be simpler and economical when comparing to the traditional means of collecting customer feedback. This work is the result of a study that identified the means of collecting customer feedback present in the websites of the biggest Portuguese SMEs and biggest Portuguese enterprises in business volume.