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Moulding Western European Identity

Eklogi was published in 1945 by the Political Warfare Executive to be transferred, the following year, to the British Embassy. It belonged to the category of the International Digest issued by the Central Office of Information (COI) in several languages. The magazine was distributed to a wide range of recipients. A special cooperation between the Embassy and the PEAT (suppliers of newsagents) ensured sales in the provinces. Reader’s Digest was its main commercial rival. Yet, evidence available to the Embassy showed that Eklogi continued to make ‘its special impact’. At the height of the Greek civil war the FO believed that Eklogi would be ‘one of the most obvious channels to be so used’ of disseminating offensive propaganda in Greece. Eklogi closed in 1950. Its title was transferred to Eleni Vlachou of Kathimerini. She continued the magazine for another decade, using articles supplied by COI, and consulting the Embassy on the overall content of Eklogi.