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Investor Perception of Cryptocurrency: A Moderating Role of Social Media on Decision-Making

In all probability, the field of finance has been studied at great length. Still and all, the behavior aspect of finance is relatively new; wherefore, it remains wide open for great exploration. Over the years, social media has grown taller by leaps and bounds. This served as the main spark plug for this study to explore the field of behavioral finance in the light of social media. Thence the aim of this research is to study the impact of information flowing from social media (SM) on investment decision-making and to see whether social media acts as a moderator between risk perception and decision-making. The study is quantitative in nature, and the data was culled using an adapted questionnaire. The sample size of this study, as computed through G power, was 64, and 102 investors actually recorded their responses. The data was analyzed through SPSS software using Ordinary Least Square (OLS).