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Facilitating and Aiding Human Decisions to Adapt to or Mitigate the Impacts of Climate Change

Utilizing findings from psychology and behavioral economics, this paper proposes strategies that reduce individuals’ cognitive and motivational barriers to the adoption of measures that reduce the impacts of climate change. We focus on ways to encourage reduction in carbon‐based energy use so as to reduce greenhouse gas emissions, and encourage investment in adaptation measures to reduce property damage from future floods and hurricanes. Knowledge of individual decision‐ making processes can guide these prescriptive interventions, such as choice architecture in combination with effectively‐framed economic incentives.