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Research on the Development Model of Rural E-commerce in the Smart Tourism Environment

Through the research and analysis of the current situation and existing problems of ecommerce development in Aba area, it points out the problems and shortcomings of the current development of rural e-commerce. The paper puts forward the development mechanism of rural ecommerce under the smart tourism environment and the related problems that need to be clarified. Combined with the actual situation of the region, it gives specific suggestions for the development of e-commerce in the smart tourism environment.