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Political posters on the road to democracy: A case study of two election campaigns in the North West Province

Abstract Most definitions of democracy seem to refer to the same core values, namely representation, political participation, political competition, elections, political freedom and rights. For a democracy to be sustainable, these values must be accepted as part of daily life. Likewise, communication during an election campaign plays an important part in democratisation. The assumption is made that although the main function of political posters is not to convey detailed information, they have historically played an important role in protest. If posters could be used to mobilise citizens to protest, they could also be used to convey democratic ideals.