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How to Market Your Library’s Electronic Resources

In her presentation titled “How to Market Your Library’s Electronic Resources” at the Mississippi State University Libraries’ eResource & Emerging Technologies Summit in August 2013, Marie Kennedy provided research, strategies, and applications that answer the question, “How … do librarians best connect their patrons to appropriate electronic resources?” While librarians typically may resist the application of marketing strategies and terminology to library operations, we all have in common the challenge to connect patrons to the resources available to them. Kennedy presented her nine components to the marketing cycle and explicated cross-disciplinary techniques, evidence-based approaches, and experiments with crowd sourcing in pursuit of effective marketing.