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Recasting the Disney Princess in an Era of New Media and Social Movements

By revealing the outcome of Catarina renouncing her auction, Lana identifies how briefly a microcelebrity’s fame can last, and it cannot be prolonged when their value of commodifying for the media has gone. The final section of this book examines microcelebrities and their online activism. In their essay “The Rise of Belle from Tumblr,” Megan Lindsay Brown and Hanna Phifer (Belle) present a study that examines the relationship between social media visibility and power. They reach the argument that Belle and other microcelebrities are still disadvantaged, and the media and digital platforms hold the predominant position to exploit their fame and intellectual property (created content). This chapter also acknowledges that the visibility of microcelebrities attached to online activism is able to be transferred to the issues of inequality themselves. It seems to me that Sarah Banet-Weiser’s work on the “economy of visibility” (Banet-Weiser 2018) could be valuable to continue this study, offering further analysis of the relationship between the corporations’ economic interest, and individual visibility of online activism in neo-liberal feminism context. The collection is a combination of geographically widely selected case studies, from Anglocentric countries to Asian countries, such as China, Thailand and India. The media texts and digital platforms analysed are varied, including YouTube, Facebook, musical.ly, Weibo, Tumblr, and others. The authors draw upon an array of theories from cultural studies, feminist media studies, celebrity studies, and so on. This collection could have drawn further from feminist theories of gender and neoliberalism. That being said, this collection is a timely and valuable contribution to contemporary microcelebrity studies and would be useful for undergraduate and postgraduate students and researchers who are interested in this field.