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An Empirical Investigation in Analysing the Critical Factors of Artificial Intelligence in Influencing the Food Processing Industry: A Multivariate Analysis of Variance (MANOVA) Approach

In the era of digital technology, where innovation and digitization are transforming the business functions, the field of customer relationship management has witnessed sea change in the recent decade. The application of artificial intelligence in food processing has enabled enhancing the availability of food in an effective manner for all the individuals. It has been regarded that the application of labor force tends to play a crucial aspect for the overall execution of things in the different domains related to food manufacturing and processing, which are related to the enhanced involvement of individuals in the processing of food and related products, the industry could not able to meet the growing demand from the customers. So, in order to overcome these critical issues, it is noted that the application of technology such as automation and artificial intelligence is implemented for enhanced processing and enable delivering quality products to the customers at lower cost. The impact of AI in the current business world is becoming more indispensable as companies have started to unleash its potential. The role of AI in food processing is fast changing the manner in which the customer queries are addressed, enabling analysing the needs and requirements, and focus on creating improved packaging, high quality, and better shelf life. This empirical investigation is focusing on analysing the critical factors related to AI in influencing the food processing industry. The researchers intend to apply quantitative analysis using IBM SPSS package, and the results are stated in detail based on the analysis.