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Report to Readers

In Autumn, 1972, the editors of the Journal of Higher Education commissioned a large-scale, in-depth survey of our subscribers—their educational interests and their recommendations for the future of the publication. The editors believe that the Journal's direction should be a function of the professional interests and felt needs of those we serve—the broad higher educational community. Data relating to the demographic characteristics of our subscribers, their professional reading habits, their positive and negative views of the quality and nature of the material we publish, and our printing format and the scope of the services we provide, as well as views relating to proposed changes that the editors have contemplated, were gathered and are now being considered in the development of new policies. This report is our way of thanking those who took part in the survey and of informing our colleagues in the field of how we believe we are perceived—data which will have a significant bearing on the future of the...