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Detailing Motivation in a Gamification Process

Gamification has been increasingly implemented in systems to motivate users. To assist designers in the gamification process there are several frameworks which are generic structures that serve as a basis to the gamification. Some frameworks address motivation superficially while others focus exclusively on motivation and are not broad enough for the entire process. This work presents 5W2H+M emphasized, an extension of the 5W2H framework with its motivational aspects, based on Self-Determination Theory.