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Turnout and Its Strategic Political Marketing Implications in Hungary During the 2004 European Parliamentary Elections

Like the majority of European Union member states, in Hungary the most powerful opposition party won the elections. The right-wing Alliance of Young Democrats–Hungarian Civic Alliance–obtained the most favourable result in all the 25 European Union countries, with its 42.43% share of the votes. Turnout at the EU elections was lower than at the national parliamentary elections held every fourth year and yet Hungary still came third in turnout terms compared with its newly joined counterparts in other East-Central European countries (cf. rates of participation: Latvia 41%, Lithuania 39% , Hungary 38%, Czech Republic 29%, Estonia 27%, Slovenia 26%, Poland 21%, Slovakia 20%) (Gyévai, 2004, 15). Eight parties competed at the Hungarian EU Parlia-