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Post-Event Cinema Discourse: Concept, Functioning, Case Study

The problems of the organization and functioning of post-event cinema discourse are discussed in the article. Post-event discourse is shaped by the viewers and represents their response statements in a communicative interaction with the movie; it reﬂects the processes of perception and understanding of the ﬁlm by the audience. It is discussed that if there is a real event underlying the ﬁlm, the ﬁlm itself becomes a post-event discourse, forming or reinterpreting the ideas about what happened depending on the cultural and historical context. The results of an empirical study that implements a case study methodology are presented. A thematic analysis of the post-event Internet discourse, expressed in the statements about a particular ﬁlm (“T-34”), has been carried out. A thematic map that revealed the structure of the post-event cinema discourse and its simpliﬁed versions, due to the genre features of the ﬁlm has been developed. It is shown that viewers not only interpret the plot of the ﬁlm, but also rethink the events behind it, express the eﬀects of inﬂuence, raise topics for discussion that are not directly related to the ﬁlm. The structure of post-event discourse changes depending on the characteristics of the audience. It has been revealed that the signiﬁcant part of the audience perceived the ﬁlm in accordance with the original function of cinema as “entertainment”. This determined both the peculiarities of its understanding and the eﬀects of the impact, mainly emotional. Another part of the audience discovered the cognitive implications of the ﬁlm and demonstrated a more complex structure of post-event discourse organization; understanding the ﬁlm in a broader context contributed to the comprehension and actualization of additional themes. It is assumed that the unfolding post-event discourse in the process of communicative interaction of the viewer with the ﬁlm contributes to the formation of discursive reality.