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Electronic commerce in Romania features and dynamics

Companies have adapted to the needs and desires of increasingly demanding customer which resulted in the exceeded limits of the traditional business. Small or big, these have adapted to technological progress and understood the major advantages of using Internet in business development, electronic commerce enabling companies to sell products worldwide, increasing the number of potential customers by removing geographic barriers. This paper presents the development and perspectives of e-commerce in Romania, related to Europe situation and the former socialist countries, evolution which is closely related to the outstanding increase in the number of Internet users and the accessibility of the medium, surprising also the particularities of this phenomenon. In a Europe in crisis, expansion and high growth of electronic commerce in Romania may seem unexplainable. The paper will also try to present the causes of these features.