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Book Review: Maxine P Atkinson and Kathleen S Lowney, In the Trenches: Teaching and Learning Sociology

ethnography for the Internet because our lives are so digitally saturated that the experience of the Internet is now unique to individuals. However, this concern can be addressed through participant observation in most ethnographies. Likewise, her exhortation that the future lies in ‘pop-up ethnography’ simply seems to point at the emergent quality that is accepted as the definitional principle in conventional ethnography. The book also fails to deliver on some promises. For instance, the third empirical chapter on unobtrusive ethnography is painfully thin. More significantly, although mobile technology is discussed as a major motivation for writing this text, its implications for the methodology are not quite brought out in the discussion that follows. Despite these shortcomings, Ethnography for the Internet makes for an engaging and even provocative read. Much like Hine’s Virtual Ethnography (2000), this book will be a fundamental text for qualitative researchers engaging with new media.