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Purchase Intention of an Apartment : An Application of Theory of Planned Behavior ( TPB )

The objective of this study was to identify and analyze the factors affecting Theory of Planned Behavior (TPB) on the interest in buying an apartment in Bogor. This study employed online survey method in data collection. Structural Equation Model (SEM) method through Theory of Planned Behavior (TPB) approach as well as descriptive approach were utilized in data analysis. The data were obtained from 153 respondents categorized as having interest and ability to own an apartment in Bogor City. The results showed that there was a positive and significant effect on the interest of buying an apartment in Bogor City. Based on Theory of Planned Behavior (TPB), attitude and subjective norm variable had a significant effect on the purchase interest of an apartment, while perceived behavioral control variable had no significant effect on the purchase intention of an apartment.