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Race Portrayals in Ghana, Kenya, and South Africa Television Advertisements

ABSTRACT The current study examines racial portrayals in television advertisements from Ghana, Kenya, and South Africa. Whites are over-represented relative to their actual demographic presence in all three countries, and both Blacks and Whites are depicted as over-employed. In general, however, depictions are not significantly different for either race, though there is a hint that a stereotyped portrayal of Blacks as athletes and/or entertainer may be going global.