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Barriers to innovation adoption: a study of e-markets

– The purpose of this paper is to explore and expound the factors that impinge on the adoption and usage of industrial e‐markets., – A review of the literature on e‐market adoption was followed by in‐depth interviews with senior managers in buyer, supplier, and e‐market organisations. Senior level executives (15) reported barriers and challenges to the adoption and usage of e‐markets operating in the aerospace and defence and higher education sectors. The interview data is transcribed, coded and analysed using the qualitative data analysis programme QSR N6., – The paper found a number of barriers and challenges related risk perception, knowledge deficits, trust, firm size, and organisational readiness that moderate the adoption and usage of e‐markets in the sectors., – There is unequal representation of buyer and supplier organisations between the two e‐market sectors. However, the case material enabled the research question to be answered and did not compromise the aims of the research., – The case material presented in the paper can help academic researchers, managers, practitioners and other professionals better understand the barriers that impinge on e‐market adoption and find practical ways to mitigate those barriers., – Recently, research on the barriers and challenges to e‐markets has been largely anecdotal and patchy with a paucity of studies noting factors that are likely to be conducive to e‐markets success. This study departs from such studies by offering empirical evidence of the factors in moderating the uptake of e‐markets.