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Teaching Ethics in Business Communication: The Effective/Ethical Balancing Scale

social consciousness. As our nation emerges from the profit-oriented 1980s, theorists predict a renewed interest in managerial ethics, and many business programs have added ethics courses. Whether using the case study approaches typical of Harvard and Wharton, or the simulations and discussion groups of Stanford and Yale, business educators are challenged to develop effective means of approaching this elusive subject in their