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Enthusiastic Proselytisers: Translating the Swedish Gender Policy Model in Cold War United States

In the early 1960s, the US President's Commission on the Status of Women analysed Swedish gender policies with an interest in securing social and economic justice for American women. This largely overlooked investigation ultimately led to the integration of Swedish policy goals and strategies into the commission's recommendations, extending the impact of a Swedish model beyond mere rhetorical functions. This case indicates how, in the context of Cold War bipolarisation, transnational labour networks facilitated ‘modellisation’ by bolstering the trendiness of Swedish examples and the receptivity of American actors. Crucial was Esther Peterson of the US Women's Bureau, who served as a proselytiser of Swedish ideas, thereby driving a spontaneous and highly contingent translation of these policies into US-compatible proposals. The role of Peterson suggests a need for a greater recognition of the agendas of specific interest groups when historicising the creation and international circulation of a Swedish model.