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SRACES OF PROPAGANDA AS STRUCTURAL AND FUNCTIONAL DIMENSIONS OF ITS DEPLOYMENT IN DOMESTIC POLITICS AND IN THE INTERNATIONAL ARENA

The authors present a new vision of political propaganda as a space that unites several autonomous propaganda spaces. They prove that the essence of propaganda is to spread its space as a constant process of constructing and intensifying convincing and mobilizing values for society in order to ensure the victory of some political forces over others in the processes of gaining power, making certain socially important decisions, as well as implementing the interests of international players on the world arena. The propaganda space in the process of expansion and with the goal of total coverage of all life manifestations of individuals, groups and societies and due to the corresponding differentiation of means of influence is divided into several autonomous spaces. The main propaganda spaces that have their own specifics of functioning are symbolic, mythological, ideological, virtual, communicative, value-normative, psychological, technological, counter-propaganda, domestic and international. In each of these spaces, the propaganda influence is carried out due to the nature of their components. The specificity of power relations in domestic and international spaces determines spaces of propaganda as structural and functional dimensions of its deployment in domestic politics and in the international arena. The authors argue that an important condition for the efficiency of propaganda is the system integration of all propaganda spaces.