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Just Do It Differently? Everyday Making, Marxism and the Struggle Against Neoliberalism

The concept of everyday making has become a powerful influence on activists and academics looking for ways to transcend neoliberalism. For everyday makers, democratic and egalitarian spaces are created in the cracks and fissures of power by deciding, in the first place, to act differently. Drawing on Marx's theory of capital and crisis, this paper rejects the choice between everyday and systemic perspectives. The challenges today are threefold: how to rollback the market, understanding how community and workplace struggles reinforce one another, and grasping the dynamics of scale; the systemic implications of everyday struggles and vice-versa.