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Market maketh magic - consequences and implications of market choice for frugal innovation

This study systematically analysed 237 frugal innovation cases in 
order to understand the consequences and implications of market choice on the 
characteristics of a successful frugal innovation. The results demonstrate that 
this type of innovation is disruptive to its respective target market. Further, the 
study shows that firms that want to achieve such innovation tend to focus either 
on activities along the value chain or the solution (product/service) itself. This 
distinction yielded four clusters of frugal innovation, which are described in 
detail, including aspects regarding strategy, organisation, processes and 
technology.