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Representación de mujeres en noticias sobre violencia de género difundidas por televisión en Bolivia frente a las competencias mediáticas

The study analyzes the news content of three national television channels in Bolivia (one public and two private), where the treatment of news on gender violence is observed. The methodology proposed by Monitoreo Global de Medios, which addresses gender and media issues, is applied. At the same time, the dimensions of media literacy proposed by Ferrés and Piscitelli (2012) are analyzed in university women who observed the news broadcast on television. The findings show that there are more women (59.05%) than men (40.95%) as protagonists of the articles on gender violence, and that sexist stereotypes are reinforced in the presentation of the news. After applying the questionnaire to 200 university women, the technology dimension reached an advanced level (46.7%) based on knowledge of technological concepts and image processing software. However, the dimension of interaction processes has a high percentage of 59.5% at the basic level, as there is a lack of knowledge of the possibilities of acting critically in the face of violent content presented in the media.