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Study on Cultural Commercialization and Public Consumption: The Case of China

This paper demonstrates the commercializing trend and phenomenon of the contemporary culture, arguing that as an intangible commodity, culture has special and limited commercialization that itâ€™s only a superficial homogeneity brought by cultural commercialization. Cultural commercialization is the release of cultural intensity and connotation. This paper illustrates the industrialization process of Chinese culture, probes into the cultural consumption demand and structure in contemporary China, and analyzes the cultural consumption phenomenon of the Chinese public. This paper draws a conclusion on the destined cultural commercialization and the development trend of cultural consumption in China.