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Media studies research in the data‐driven age: How research questions evolve

The introduction of new technologies and access to new information channels continue to change the way media studies researchers work and the questions they seek to answer. We investigate the current practices of media studies researchers and how these practices affect their research questions. Through the analysis of 27 interviews about the research practices of media studies researchers during a research project we developed a model of the activities in their research cycle. We find that information gathering and analysis activities are dominating the research cycle. These activities influence the research outcomes as they determine how research questions asked by media studies researchers evolve. Specifically, we show how research questions are related to the availability and accessibility of data as well as new information sources for contextualization of the research topic. Our contribution is a comprehensive account of the overall research cycle of media studies researchers as well as specific aspects of the research cycle, i.e., information sources, information seeking challenges, and the development of research questions. This work confirms findings of previous work in this area using a previously unstudied group of researchers, as well as providing new details about how research questions evolve.