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Generating a voice among ‘media monsters’: hybrid media practices of Taiwan’s Anti-Media Monopoly Movement

ABSTRACT This article assesses how social movement actors strategically use a hybrid mix of social and traditional media to organise political actions in an attempt to influence media and public agendas. Using the case study of the Anti-Media Monopoly Movement in Taiwan, it investigates how the activists’ use of social and mainstream media contributed towards their collective action and mediated visibility. We argue that the effectiveness of social media activism is augmented by the activists’ engagement in protest actions and tactics catering to news media logics. Through their hybrid media practices, the activists were able to mobilise local and overseas groups into forms of collective and connective action and amplify the impact of protests.