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Implementation of the manipulative potential of political euphemisms in modern media discourse

The article analyzes the research process on the history of political euphemisms in Russian and other foreign linguistics, listing the main scientific research results related to the definition of typical features of political euphemisms on the Internet news portals. One of the main tasks of the research is to identify the essence of the functioning of political euphemisms as a means of manipulating the consciousness of the electorate through the substitution of values. The initial prerequisites for the work are the provisions of linguoculture, psycholinguistics and intercultural communication. The political euphemisms of the media sphere have been studied in a comparative aspect. The analysis leads to the conclusion that the manipulation potential of euphemistic language units depends directly on the political value of citizens.