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The key drivers for managing sustainability-related knowledge : an empirical study

Periodically, new major forces dramatically reshape the business world. Just as globalisation, 
the information technology revolution and the knowledge economy have been doing for the past 
two decades. In the early part of this twenty-first century, the most important pressures facing 
businesses worldwide, especially those in the developed world, is arguably the need for 
integrating sustainability issues into daily business operations. For businesses, the creation of 
economic value by integrating corporate social and environmental responsibility issues now 
increasingly pose real profound strategic challenges. These complex challenges involve 
numerous processes carried out and influenced by many stakeholders to set the tone and guide 
corporate level decisions. As organisations try to meet these complex challenges, they need to 
be innovative. This often calls for the creation, use and exploitation of new knowledge. 
Therefore, knowledge resources must be properly managed to provide an environment for wellinformed 
decisions. Much of the sustainability related knowledge evolves around on-going 
learning from the actions taken by managers and stakeholders who enact the organisation’s 
sustainability-related change initiatives. 
This paper primarily reports on the empirical findings of an on-going research study, which is 
focused on managing change and knowledge associated with sustainability initiatives for 
organisational competitiveness. The paper focuses on the key drivers that have fuelled the need 
for managing sustainability-related knowledge. The findings are, in the main, based on semistructured 
interviews with fifty-nine professionals from forty UK organisations in four sectors – 
energy and utility, transportation, construction, and not-for-profit organisations. The paper 
concludes that identifying and understanding the key drivers for managing sustainability-related 
knowledge is a complex process. The key drivers for managing sustainability-related knowledge 
as revealed by the current study are to improve accessibility to sustainability-related knowledge, 
to identify sustainability-related knowledge assets, to improve the flow of sustainability-related 
knowledge, to build sustainability-related skills and capabilities and to capture key 
sustainability-related knowledge.