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The Role of Big Data in Political Campaigns (Case Study of Jakarta Special Region Province)

This research is about the role of Big Data in Indonesia in political campaigns. The method used is a mix method that is quantitatively by means of computing with a Big Data based application called BitWafl Media Analytic. Then using a qualitative method by means of narration in which with this method the data is drawn and explored thematically then narrated. Quantitative data collection by Data Mining represents the discovery of useful patterns or trends through a number of Big Data while qualitatively with open interviews.The recommendations of the results of this study are that big data technology has a significant role in political campaigns, but the technology still requires an important role for humans to package campaign messages or as operators.