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The Business School Undergraduate: An Explorative Study of Exposure to Writing and Secondary Research Terminology

Undergraduate students enrolled in a marketing principles class at a large Midwestern university were surveyed to assess their experience in business writing and knowledge of secondary research terminology. The majority of the the respondents were students majoring in business, with the remainder either minoring in business or majoring in a business-related field. The survey consisted of a quiz focusing on secondary research terminology, and questions about the students’ exposure to writing research papers. Findings show that many students have limited experience in writing research papers and are unfamiliar with the purpose and authorship of secondary research resources.