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Determinants of undergraduate business student satisfaction

An analysis of the determinants of overall student satisfaction of 1,212 business seniors was conducted using the Undergraduate Business Exit Assessment. A factor analysis of the student’s responses resulted in the determination of eight factors which are distinct from those proposed by the providers of this standardized instrument: (a) self-confidence, (b) satisfaction with the curriculum, instruction, and classes, (c) satisfaction with quality of teaching of subject matter, (d) satisfaction with extra-curricular activities and career opportunities, (e) satisfaction with student advising, (f) quality of teaching and instructor feedback, (g) satisfaction with computing facilities, and (h) satisfaction with student quality and interaction. Stepwise regression analysis was used to determine the strength of the relationship between those factors and three alternative measures of overall satisfaction: (a) were expectations met?; (b) what is the value of the educational investment made?; and (c) would you recommend the program to a friend? Regression results show that advising and quality of teaching in the subject matter have little or no effect on overall student satisfaction. Self-confidence, extra-curricular activities and career opportunities, and quality of teaching in general are the factors with greater impact on satisfaction. The results of the analysis are discussed and directions for further study are suggested.