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The Challenge of Doing Corporatized Research Revisited: Contrivances and the Presentation of Self

Browning and Sørnes’ article, “The Challenge of Doing Corporatized Research: An Ethnography of ICT use,” implies by its title that it explores the difficulties inherent in corporation-sponsored research, and also that it offers an ethnography of ICT (information and communication technologies) use in that same context. In fact, it does neither. By exposing a deliberate series of contrivances, this article shows how their effort is a deliberate attempt at impression management. The problems with their article are divided into three main categories: ethical issues, vying for credit, and relating to sponsors and using ICTs. This article concludes that the effort by Browning and Sørnes falls well short of the scrupulousness one expects from qualitative researchers.