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Improving Ways to Increase the Attitude of the Investment Environment

This article addresses the issue of improving ways to increase the attractiveness of the investment climate in the regions. There are also scientific works of foreign and local scientists who have studied the attractiveness of the investment climate in the regions. In addition, a model for assessing the impact of investment on the region's economy has been proposed. In addition, McKinsey & Co. the level of indicators is suggested. Foreign loans and investments are guaranteed by the government, the state of direct investment is assessed by the effect obtained by fully loading the risk on the recipient. In addition, conclusions and recommendations were made to improve ways to increase the attractiveness of the investment climate in the regions. Key-words: Investment, Investment Climate, Investment Attractiveness, Investment Potential of the Regions, Foreign Investment, Investment Climate, Investment Regional Economy, McKinsey & Co. Level of Indicators, Innovative Ideas and Technologies.


Introduction
In the development of the economy of our country and its regions, great attention is paid to the implementation of program measures for the targeted use of foreign investment. In particular, comprehensive and balanced socio-economic development of regions, districts and cities, effective and optimal use of their existing potential. Therefore, the economic policy of the government aimed at ensuring the socio-economic development of the regions is based on the priority goal of ensuring the economic development of the country, improving the welfare of the population. Even due to the limited economic resources available in the regions (regional wealth), the most effective way to increase production capacity is the optimal use of resources and the mobilization of additional capital resources based on high technology. To this end, it is important to conduct in-depth causal analysis to improve the investment climate in the regions and further increase its attractiveness. Given the multiplicity of efficiency (i.e., capital in the form of not only money but also leading technologies, effective marketing and best management practices) in attracting foreign investment to the economy, we consider its importance and size in particular, especially foreign direct investment.
Foreign loans and investments are guaranteed by the government, and it is difficult to equate the benefits of fully investing the risk with the benefits of direct investment. Moreover, such investments are not always accompanied by new technologies, effective marketing and advanced management experience. Most importantly, we believe that the country should not constantly attract foreign investment under government guarantees, because it violates the principle of social responsibility of generations, that is, "those who live now consume, and future generations will pay for it." In the framework of the implementation of the "Action Strategy" on 5 priority areas of development of the Republic of Uzbekistan, one of the priorities of socio-economic development is the active attraction of foreign investment in the region and industries by improving the investment climate. To achieve this goal, it is important to comprehensively assess the investment climate in the country, identify problems that hinder the flow of foreign direct investment and identify ways to improve investment policy in the country through the study of best international practices. The President of the Republic of Uzbekistan Sh.M.Mirziev [4] commented on the analysis of the dynamics of foreign investment in the national economy: "The state of affairs in attracting foreign investment, especially direct foreign investment, requires a critical analysis. The share of such investments has dropped to 30%.

Analysis of the Relevant Literature
In our view, investment risk is assessed and identified through a comprehensive, in-depth analysis of the investment climate. The investment climate and risk levels are inversely related. The more favorable the investment environment, the lower the entrepreneurial risk of the investor, and this activates the influx of investors. Conversely, if the investment environment is unfavorable, the risk level will be high. This leads to an increase in the cost to the recipient of the investment. The state of the investment environment is important not only for the investor but also for the investor. not It should be noted that investment potential is one of the criteria for classifying regions. G.
Marchenko and O. Machulskaya, citing the typology of regions, note the following [9]: The first three types are "locomotives", "base areas" and "growth poles". In addition, the scientific and theoretical aspects of the development of marketing strategies aimed at increasing the attractiveness of the investment environment in the regions is the research area of many foreign Scientists such as Pankrukhin have conducted research [11]. The study examines ways to develop the regional market by developing the regional economy, increasing investment attractiveness, shaping the image of the region, increasing the competitiveness of enterprises, without taking into account the specifics of using marketing strategies and their economic efficiency. In the above-mentioned works, the problems of using marketing strategies to increase the investment attractiveness of the regions and conducting an effective investment marketing policy have not been sufficiently studied. General Salimov, N. Mahmudov, D. Rasulov [13]. Despite the scale of research in this area, the above-mentioned scientists' research was used to study the competitiveness of real sector enterprises in the local and global markets of modern Uzbekistan, to develop regional markets and increase investment attractiveness.

Research Methodology
As noted above, the concept of "investment attractiveness" in economics itself is not defined, it includes a large knowledge base and methodology, but is abstract. First of all, banks take into account the solvency and rate of return of funds in the enterprise, and for the shareholder the total return on assets from the active and systematic work of the enterprise [14]. In the course of the research, the classification approaches studied and the features that form their basis, as well as their participation in the process, profitability, coverage periods were studied in groups. This, in turn, is based on the fact that it allows you to solve many sets of tasks (Figure 1). Whatever the form of investment, it will develop a competitive environment, accelerate the production of competitive products, or directly bring and modernize new innovative, advanced techniques and technologies, accelerate the production of high quality products or replace existing products. produced. Creating a favorable investment climate in the country is one of the important foundations for the development and implementation of investment activities. In the concept of investment, terms such as investment activity and investment processes are used many times at the same time. It is therefore expedient to understand what their content and essence are. In the study, the author writes "Capital investment, which is the sum of tangible and intangible funds spent on business and other activities for a certain period of time in order to obtain economic benefits on the basis of investment risk", "Investment process -an analysis of supply and demand for investment, its fund formation, study of risks and payback periods, evaluation of efficiency and implementation of investment policy selection stages. By regions, the share of fixed capital investments is growing, mainly in Tashkent  in the sectors of the economy of the regions. To assess the impact of regional investment efficiency on the development of various sectors of the economy, it is necessary to study the dependence of investment on economic growth indicators. As a result of our study, a model for assessing the impact of investment on economic development was proposed (Figure 2) [17]. We considered the application and interpretation of mathematical models of the distribution of intersectoral investment in the economy of Uzbekistan, the prospects for improving the methodology of econometric modeling in the distribution of intersectoral investment. The entire set of factors that determine IP can be divided into 3 large categories: 1. Factors stimulating investment activity or investment potential; 2. Factors that discourage investment activity or risk; 3. Assessment of investment sustainability.
The relationship between these categories is shown in Fig. No. 5. The large-scale attraction of foreign investment in the national economy is due to the need to address the strategic and current challenges of the transition period. As a result of these tasks, investment growth has accelerated in recent years.
IJ -The score given to the state on "Economic attractiveness".
The rating of "doing business" is used to determine the legal attractiveness. Here, HJ -legal attractiveness; DB -Country rating in Doing Business.

risk = (2)
Here, risk is the degree of risk presence in the investment process: the higher the indicator value, the lower the risk level of capital investment placement.

Conclusion
In our view, investment is one of the most important sources of economic growth, but it is not without its problems. Implementing investment policy, in choosing an investment strategy, it is important to focus on material investments, especially at the level of enterprises and their equivalent structures -to improve the use of fixed assets and production capacity, increase labor productivity and eliminate various losses and non-production costs. Opportunities to attract foreign investment in the real sector of the country are not yet fully used. The analysis shows that a number of factors hinder the effective use of available opportunities:  Insufficient knowledge and experience of enterprises attracting foreign investment in foreign markets, low position in the international market;  The parties involved in the investment process do not have sufficient information about each other or this information is not always complete and reliable, etc.
In order to overcome such problems and obstacles, in our opinion, it is expedient to implement the following system of measures: In short, in order to effectively carry out investment activities in the regions, it is necessary to pay attention to important aspects of investment activities. In particular, we believe that it is important to form and gradually improve the mechanisms for attracting investment, the establishment and continuous development of investment funds to increase local investment activity. We believe that the following should be taken into account when establishing investment funds based on research:  Creation of legal and regulatory framework for the formation of regional savings funds;  Development and introduction of criteria for determining the allocation of public funds in a stratified manner in connection with the socio-economic development of the regions;  Implementation of the legal framework for the ratio of public and private sector funding for a particular project;  Setting deadlines for selection of submitted projects;  Formation of a list of specific documents required for the transfer of public funds to investment funds;  Short duration of state support;  Increase the transparency of information on the fund's capabilities to investors.