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Showing Off What You Do (and How You Do It)

Abstract The purpose of this article is to evaluate the growing use of Consumer Experience Tourism as a strategic tool used to strengthen the bond between consumers and the brands they consume. First, the phenomenon of Consumer Experience Tourism is discussed. Second, the underlying interests in this type of tourism are reviewed. Third, the diversity of target markets is explored. Next, the critical success factors for locating such sites are advanced. Finally, a review of existing tourist sites is presented.