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Design Thinking Approach for Product Innovation Design of Educational Toys

The growth of gadgets' usage means that gadgets have become tools used in various daily activities by the society even among children. Gadgets have shifted the position of conventional toys as a major entertainment medium for most children, however gadgets have various negative effects on children. Conventional toys, in addition to being used as entertainment media, have a function as supporter of child development. This research is done by using design thinking approach to understand the problem and desire of children from a toy. Respondents will be grouped based on their interest in toys through observation and responses made at focus groups and interviews. The result of this study is an educational toy design that can meet the needs and desires of the users.