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Living together: An integrated acculturation–contact strategy to promote ethnic harmony between young British Muslims and Anglo-Britons

Acculturation theorists have proposed that minority and majority members’ endorsement of the cultural integration orientation should positively impact their mutual intergroup relations. To examine this claim, the study develops and experimentally tests a vicarious intercultural contact strategy designed to promote integration endorsement among a sample of 379 British youths (aged between 18 and 21 years), of whom 172 were British Muslims and 207 were White British. In line with theoretical expectations, results revealed that integration attained through vicarious contact, relative to a control condition, reduced respondents’ negative emotions, increased their positive emotions and inclusion of the other in the self (IOS), and improved their outgroup attitudes. These effects were only present in the Muslim group. Integration effects on outgroup attitude outcomes were mediated by intergroup emotions and IOS. We discuss the theoretical and practical implications of these findings.