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Lookism in the Chinese Nursing Industry: A Content Analysis of Online Recruitment Advertisements

ABSTRACT This study investigated the prevalence of lookism through a content analysis of nursing recruitment advertisements in China. Lookism or physical appearance-based discrimination is prevalent in roles predominantly occupied by women. This attributive bias assumes greater significance in the context of a patriarchal society like China within industries such as nursing that are highly feminized. Nevertheless, few studies explore the existence of lookism within the nursing industry in China. Reporting on the intent of Chinese health care employers to discriminate based on physical appearance, this article argues for awareness of and sensitivity toward the implications of workplace lookism in China.