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Unlocking entrepreneurial capabilities: developing rural entrepreneurs using social constructs in the Zambezi Valley of Zimbabwe

This research was conducted at the request of the management of a consortium of small agrobusinesses situated in the Zambezi Valley of Zimbabwe. The consortium, which we will refer to as the Association, is made up of more than 500 rural small-scale farmers and villagers of whom 70% are women. The Association has hardware/retail outlets, a fleet of trucks and tractors for tillage and produce haulage, interests in a fishing rig on the Zambezi River/Kariba Dam, and a conference facility. The Association employs 90 people fulltime and reaches an additional 500 to 1000 who are indirectly associated with its activities. This research was written at the request of the Association, which wanted to know the competencies the organization would require to accomplish its goals of poverty alleviation, food security, and improvement in the quality of life of the residents of the Zambezi Valley.