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On the Difficulties of Traditional Paper Media in the New Media Age of Internet

With the continuous development of information technology, the development speed of new media is rapid, the new media era has arrived, and the current Internet has become the main way for people to obtain information, which has a huge impact on traditional media. “The 17th National National Reading Survey Report” released on April 20, 2020 shows that more than half of adults tend to digital reading, and maintain a continuous rise, from 24.5% in 2008, increased to 2019 79.3%. For new media, paper media has a high cost, imaginary and interactive defects. Paper media should take up a place in such a situation, and must find the way to find their own development according to their own advantages and market factors. In the context of the Internet New Media Age, this paper analyzes the dilemma of paper media. It is a general trend to propose traditional media and new media. Finally, it is finally proposed that paper media should establish user stickiness and insist on the transformation strategy of the content as the king and innovative profit model.