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Viewer Attention to ESPN's Mosaic Screen: An Eye-Tracking Investigation

Sports broadcasters have traditionally pioneered innovative techniques for the broadcast of media sports. One recent technique is a mosaic screen, which presents multiple streams of video simultaneously. This study used eye tracking to examine how viewer attention is distributed among multiple screen elements. Attention varied as a function of element size, game play, and repeated exposure. In addition, participants with greatest interest in sports evaluated the format more positively than those with less interest in sports.