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Hurricanes and hegemony: A qualitative analysis of micro-level climate change denial discourses

ABSTRACT The climate change countermovement and its program of climate change denial have been well documented and studied. However, individual rationales for rejecting climate science remain under-studied. Twitter data related to Hurricane Sandy in 2012 are used to understand why individuals reject the orthodox climate consensus, using a summative content analysis of climate change denial discourses. Three major discourses are discovered: rejecting climate science because climate science is a conspiracy favoring growth of government; opposing renewable energy and energy taxation; and expressing fear of governmental abuse of power. Importantly, each discourse expressed certainty that climate science itself was a wholesale fraud; the denial discourses themselves focused far more on climate politics than on science.