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Research on the Influence of Informatization on Rural Consumption Structure—Based on the Engel’s Coefficient Analysis of Rural Families in Chengdu

The 19th National Congress regarded how to deal with the three rural issues as important tasks for the work of the whole party. The rural informatization construction provides a new way to coordinate urban and rural development, and conduct in-depth study of the three rural issues. The researchers conducted a random sample survey of Chengdu, which is representative of the development of the southwest region. The researchers randomly selected various regions of Chengdu to conduct surveys. Firstly, the factorization index was reduced by factor analysis, and then the OLS regression model was constructed by using Engel's Coefficient as the dependent variable with the comprehensive informationization index as the independent variable. Studies have shown that a more complete information construction has a significant positive impact on the Engel's Coefficient of rural households. In addition, the higher the level of informatization, the higher the household income. Finally, based on the results of data analysis and field research, the following recommendations were made. The government should implement price subsidies for televisions, computers, mobile phones, etc., and increase the number of households that hold these information products. Besides, the application of advanced agricultural technology should be promoted and rural information construction should continue to be promoted.