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Meaning construction in the Brexit process

The aim of this study to shed some light on the way meaning is constructed in different stages in the Brexit process through some covers of The Economist magazine. The present paper lies within the scope of the research into the instantiation of metaphor, metonymy and image schemas. This analysis has been structured according to the Conceptual Metaphor Theory (Lakoff & Johnson 1980; Ruiz de Mendoza & Perez, 2011, among others) on the one hand, and the Multimodal Theory (Forceville 1996, 2009, 2012, 2016; Forceville & Urios-Aparisi, 2009) on the other, which have revealed that meaning is created through modes of communication other than verbal ones. The paper shows the role of monomodal and multimodal metaphor and metonymy as persuasive devices in magazine covers and the image-schematic basis of many metaphors and metonymies. In addition the results reveal that many multimodal metaphors are actually metonymy-based.