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Smart Commerce: The Future of Intelligent Agents in Cyberspace

THE ELECTRONIC MARKET OPPORTUNITY Why should we take this new medium, Web-based commerce, seriously? First, let’s consider the numbers: There are about 64 million people on-line in the United States and Canada—approximately 22% of the population. The average Internet user is 33 years old. Sixty percent of those users are male, and their average annual household income is $59,000. Eighty percent access the Internet on a daily basis, and an even higher percentage report that e-mail and the Web have become an indispensable part of their lives. So far, 25% of these users have purchased products on-line. We expect that these numbers will keep growing rapidly for two reasons: First, 42% of U.S. households have computers, but many of them are not yet on-line. Second, we expect that by the year 2000, just two years away, 60% of U.S. households will have computers. The predicted growth stems from rapidly declining computer prices. Next year, a basic personal computer will