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ONLINE FEATURE JOURNALISM

Although online journalism is still dominated by breaking news coverage, new genres are emerging that differentiate it more and more from old media journalism. This article explores the emergence of feature journalism in online newspapers. Through comparative qualitative text analysis of feature journalism in the US online newspaper palmbeachpost.com and the Norwegian online newspaper dagbladet.no, two widely different approaches to the production of feature journalism on the Web are uncovered and a critical perspective on the remediation of journalistic genres in online newspapers is elaborated. The analysis shows that both these approaches display a clash between discourses of traditional feature journalism and discourses of online communication. It further reveals that genre development in online journalism is a complex process marked by contradictions and inconsistencies and that online newsrooms are struggling to find solutions on how to differentiate online journalism from old media journalism.