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Analysis of Xiaohongshu’s Marketing Strategies

In the context of the continuous development of the Internet and the close cooperation of the international economy, Xiaohongshu, as a cross-broad e-commerce company, is exploring its best marketing strategies. This article analyses the threats and drawbacks of Xiaohongshu through SWOT and then put forward related suggestions. While Xiaohongshu is constantly trying new marketing plans, it should also improve and correct the shortcuts to respond to the risk of the competition in the same field and promote its e-commerce to further extension.