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Financial Objectives of Small Firms

Goals perceived by business managers in practice may differ from those postulated in finance theory. Such a divergence between practice and theory is found in a perceptual survey of small-business managers. This paper reports on the financial goals perceived as important by small-business managers and discusses the implications of the findings. 1 1 The authors gratefully acknowledge the financial and administrative support provided by the Petroleum Marketing Education Foundation. Only the authors’ views are reported here, however,