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Determinants of Multi-Destination Tourism Trips in Brazil

Despite the relatively frequent occurrence of multi-destination tourism trips (MTTs), their determinants have been unsatisfactorily studied in the academic literature. The objective of this paper is to develop an analysis of the determinants of MTTs, assessing the theoretical propositions and empirical findings of previous studies. The authors use a large dataset of 183,000 international tourists who visited Brazil from 2004 to 2010. They employ a censored zero-inflated negative binomial model to overcome econometric deficiencies in previous studies. The set of explanatory variables used in preceding analyses is substantially extended to include additional determinants such as level of education, type of accommodation and season. Some of the findings throw light on conflicting theoretical arguments in the literature, especially those regarding the effects of party size and monetary and time constraints. The authors find a qualitative difference between single and multiple destination trips. Finally, tourists' decisions to take single or multiple destination trips are shown to be different and somehow detached from the decision on how many destinations to visit.