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Using Google Trends to Analyze Global Trends among Modern Approaches in Organization Management

The article proposes to consider a comparative analysis of interest in some areas related to modern approaches to organization management. The open source Google Trends toolkit is used as a comparison tool. Approaches to the management of organizations, both on the basis of project management and on the basis of process management, were selected as directions of analysis. The global trends of interest in search queries related to leading professional organizations leading the development of standards in the field of project management, programs and portfolios, professional certification in project management (based on the IPMA certification model), and higher education levels are also considered. The same time intervals were selected as a basis for comparison. The zones have been identified of growing interest in comparing the topics of search queries, as well as the zones of stabilization and decline. An interpretation of the results obtained is proposed. An area of possible application of such an approach, the use of trend analysis in the conduct of dissertations and other types of research work.