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Bold, contrary and free: The myriad messages of entrepreneurship popular literature

Abstract As libraries, both public and academic, continue to support entrepreneurs, an understanding of the most ubiquitous entrepreneurship literature will allow librarians to understand both the context within which these patrons are operating day to day and also the ideas and beliefs these patrons might be bringing with them into library spaces and programming. This literature study provides a content analysis review of the most prominent themes in fourteen of the most widely dispersed entrepreneurship popular literature titles. Eight major themes are discussed as well as their possible interactions with, and implications for, library services to entrepreneurs.