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ECOLOGICAL MARKETING: PROBLEMS AND DEVELOPMENT PROSPECTS

This article discusses the main issues of the formation and development of such a direction as environmental marketing. The main origins and reasons for the emergence of this approach were identified, and the main advantages of using it in various companies were established. It also presents a number of areas in which the company can carry out activities in the field of sustainable development. A number of companies are presented that are already actively introducing environmental marketing into their activities, and current trends in the development of environmental marketing in modern society are revealed.