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Digital environment of trust

Subject. The paper analyzes the digital environment of trust, its role in processes of digitalization of economic relationships, problems of trust, arising during the use of digital tools in the society.
Objectives. The purpose is to perform a theoretical analysis of the digital environment of trust, identify and study external and internal factors affecting the emergence and strengthening of threats to the digital environment of trust, develop proposals to reduce these threats.
Methods. We apply general scientific methods of knowledge, systems approach, methodological tools of institutional theory, comparative analysis of modern approaches to the study of digitalization, and evaluation of digital economy development.
Results. We substantiate the use of the “digital environment of trust” term, undertake a theoretical analysis of digital environment of trust. The latter enabled to describe and investigate threats to digital environment of trust and propose measures to reduce the revealed threats.
Conclusions. Digitalization increases risk and uncertainty in economic relations. Only trust can encourage people to take digitization without fears to go to the new digital world. It is crucial to create a digital environment of trust, i.e. certain conditions of interaction in the digital world that would help achieve a high level of confidence in digital technologies.