{'fraction_non_alphanumeric': 0.01869918699186992, 'fraction_numerical': 0.0, 'mean_word_length': 5.280612244897959, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
The Effects of Retail Format Characteristics on E-Loyalty

With the high costs of attracting new customers on the Internet, the profitability of an e-retailer is realized only during later purchases. Fostering loyalty among patrons is thus necessary for the success of e-retailers. This is more so because repeat purchases are not the only behavioral trait of the loyal customer—he also recommends his favorite e-retailers to potential buyers. This calls for the investigation of e-loyalty predictors that lend themselves easily to managerial strategy. Survey data of an international sample of e-shoppers gathered online was used for analysis. Results show that traditionally studied retail format characteristics for consumer choice of retailers as presented in Shopping Preference Theory are significant predictors of e-loyalty. We have examined aesthetic attractiveness of the web site, shopping convenience, promptness of service and product selection and affirm their positive effect on e-loyalty. Results show that among them, product selection is most important in raising e-loyalty. The hypothesized positive effects of promptness of service and product selection on shopping convenience were also supported in the study.