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The Influence of Corporate Social Responsibility on Peruvians Consumers Purchasing Behavior

Corporate social responsibility (CSR) has gained momentum worldwide. This research examines the relationship among corporate associations, CSR and corporate ability on Peruvian consumers’ behavior. The major focus of the study is to determine the influence of CSR on consumers purchasing behavior. In an attempt to measure it in terms of their intent to purchase and establish how much they are willing to pay for specific social features, a discrete choice modeling experiment and binary logit model is used. The experiment used a stratified random sample of 120 Peruvian consumers. The findings provide empirical validation of the positive relationship between CSR and Peruvian consumers’ behavior in the purchasing of athletic shoes in Lima, Peru. The results demonstrate that the effects of CSR are much stronger than that of corporate ability.