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Self-focus and stereotyping of the self

A study tested the effects of mirror-induced self-focus on participants tendency to self-stereotype. Americans high and low in identification with their nationality rated themselves and the group “Americans on traits that varied in stereotypicality and valence. Participants made these ratings under one of three conditions: (1) while facing a mirror, (2) while facing a mirror with an American flag visible, and (3) while not facing a mirror. High identifiers were more likely to endorse stereotypic traits and to rate themselves as similar to their national group when self-focused. In contrast, low identifiers were less likely to endorse stereotypic traits and to rate themselves as similar to their national group when self-focused. These patterns were limited to traits negative in valence. Correlational analyses indicated that self/group ratings were most similar when high identifiers were self-focused. Implications for the distinction between personal and social identity are discussed.