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Online Sourcing: Investigations from Service Clients' Perspective

In this paper we empirically examine a new global phenomenon online sourcing – with a quantitative research method. The rise of online sourcing not only boosts the emergence of several new business models in current digitalized economy, but also will fundamentally change the way work is done. Thus, gaining a deep understanding of the adoption of online sourcing becomes particularly important. Drawing upon theories of firms including transaction cost theory, we propose an integrative theoretical framework for the understanding of online sourcing decisions from the service clients’ perspective. The research model is examined with the data collected from an online sourcing platform. Our findings suggest integrative theoretical framework rather than single perspective in understanding online sourcing decisions. Moreover, the study discloses how different theories are interrelated within an integrative theoretical framework under online sourcing context, as well as the relative importance of each theoretical perspective.