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The Effect of Personality Traits and Perceived Cultural Similarity on Attraction

Abstract An experiment on 145 Thai professionals is used to investigate the effect of personality traits of the perceiver and perceived cultural similarity on attraction and business outcomes when Americans adapt to Thais. The results support the similarity-attraction theory. The traits empathic tendency and sensation seeking interact with perceived cultural similarity; however, the patterns differ from those of past studies. No types of participants are attracted to persons of extremely low perceived cultural similarity. The effectiveness of perceived cultural similarity in inducing attraction reaches a plateau beyond moderate levels. The individualist-collectivist cultural orientation is proposed to explain the discrepancies between past and current findings.