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Empirical Research on Cosmetic Lipstick Sales under C2C E-Commerce Platform for Consumers’ Buying Intention in Dazhou of China

With the development of e-commerce and the accelerating pace of work and life, more and more people accepted 
online shopping. The number of online users in China increased, and the mobile network platform had gradually matured with the 
acceleration of development in the C2C e-commerce transaction model. The paper mainly analyzed the challenges of developing 
cosmetic lipstick marketing in Dazhou City, then explored the influencing factors to purchase intention, and lastly suggested a 
promotional strategy regarding pre-and after-sales.