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PURCHASE BEHAVIOR OF ORGANIC SEAFOOD CONSUMERS IN VIETNAM

Consumers make buying decisions according to specific market conditions and also to various attribute of the product, namely, the specie, the form, and the place of purchasing, product size and its quality. The results of the consumption surveys reveal that consumers perceive fish as a rather safe food, and also as healthy and nutritious food product but seafood consumption varies quite a lot across Vietnam, not only in relation to frequency of consumption but also by types of fish products and types of species preferred in different provinces. Overall, little is known concerning the attitudes and knowledge among Vietnamese people regarding seafood consumption. Therefore, our research aim was to study the consumption habits and preferences of Vietnamese people regarding seafood on the example of the residents in HCM city. The rates of organic seafood consumption and the consumption frequency increase proportionally to the age of consumers.  Most of the respondents (32.16%) consume seafood once a week and they believe they should consume seafood more often. If seafood were more available, many participants (39.45%) state they would consume more seafood