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The Fundamentals of Creating an Avatar-Based Expert for Decision Making in the Digital Era

The chapter considers political communication organization in terms of its structural and informational aspects. The specifics of classic and online political communication are described through the theory of factors of speech communication regulation. The detailed coverage of speech regulation factors enables the author to describe classic and online political discourse. The analysis reveals some similarities along with differences between the two above said types of political communication. Some of the author's statements are exemplified with excerpts from political texts. The research was carried out on the material of American political discourse referring mostly to conflict situations and use of the same ideas for communications about Avatars Technology by Prof. Vardan Mkrttchian.