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Gender studies in consumption, marketing, markets, and market organisation: we’ve come a long way, and the varied paths ahead never have been more important

ABSTRACT This commentary situates the articles comprising this special issue within the four topics listed in its title. Among these four topics in the field of marketing, consumption and marketing are well-established, markets continues to gaining currency, and market organisation is emerging. It offers four areas of further work to advance gender studies in our field: compensation and the distribution of wealth, gendered consumption and market technologies, religion, and science.