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Factors Affecting Switching Behavior of Mobile Set Users: The Case of Khulna City, Bangladesh

This study leads to explore the important factors affecting the behaviors of switching mobile sets and people’s attitudes toward particular features. The questionnaire which is provided to gather data regarding the study contains 16 items measured on a five-point Likert scale. The data were analyzed by using frequency analysis and descriptive statistics. The results indicate that problem with network, design, price consideration and problem in power supply, etc. has greater impact on switching behavior of mobile set users. And it also shows the factors which are less considered by the mobile handset users that includes: using new one as well as making a profit by selling it and gift from others. It is assumed that this research will enable the future researchers to work in an expanded field.