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Designing the Cogno-Web Observatory: To Characterize the Dynamics of Online Social Cognition

Our understanding of the web has been evolving from a large database of information to a Socio - Cognitive Space, where humans are not just using the web but participating in the web. World wide web has evolved into the largest source of information in the history, and it continues to grow without any known agenda. The web needs to be observed and studied to understand various impacts of it on the society (both positive and negative) and shape the future of the web and the society. This gave rise to the global grid of Web Observatories which focus and observe various aspects of the web. Web Observatories aim to share and collaborate various data sets, analysis tools and applications with all web observatories across the world. We plan to design and develop a Web Observatory called to observe and understand online social cognition. We propose that the social media on the web is acting as a Marketplace of Opinions where multiple users with differing interests exchange opinions. For a given trending topic on social media, we propose a model to identify the Signature of the trending topic which characterizes the discourse around the topic.