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7th Heaven’s Seductive Role in the War on Terror

The Warner Brothers family drama 7th Heaven (Aaron Spelling 1996-2007) emerged in the United States during the 1990s, a decade that witnessed the decline of welfare and a rise in poverty. 7th Heaven was the most watched series in WB history, which averaged 7.6 million viewers a week and at its height 12.5. After September 11, 2001, the series’ hypernationalist shift overpowered its wholesome veneer, and it did so through a melding of seduction and jingoism. 7 Heaven sanctioned the War on Terror that was waged by the neoconservative administration of President George W. Bush and Richard B. Cheney. In its support of the war, the series positioned viewers as ideological commodities to the state, hailing them as ready devotees of the military project. What is at stake in 7 Heaven’s buttressing that war is the curtailing of civil liberties that ensued, and the ineptitude of the unilateralism that Bush devised. In fact, the War on Terror made the U.S. less, not more, safe while the so-called USA Patriot Act undermined civil rights. Previous studies have shed light on the entertainment industry’s role in promoting the War on Terror. The current paper fills scholarly gaps in its observation of how 7th Heaven morphed from an erotically spiced family show into a virtual mouthpiece for the Bush-Cheney administration after 9/11; and how it used the escapades of its alluring characters to do just that.