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Raising Awareness About Public Archives in East and Southern Africa Through Social Media

Archives serve as society's collective memory because they provide evidence of the past as well as promoting accountability and transparency of past actions. Appreciation of the archives should therefore result in citizens linking these records with their identity, history, civic duty and cultural heritage. However, research in east and southern Africa seems to indicate that very few citizens are aware of and use the archives. Social media platforms have been utilized to raise awareness about the archival institutions elsewhere. This study sought to find out whether the National Archives in east and southern Africa used social media to raise awareness about archives. The study involved 12 national archives affiliated to the East and Southern Regional Branch of the International Council on Archives (ESARBICA) using a multi-method research strategy. The findings indicated that social media platforms were not a preferred option in outreach strategies, even though they were recognized as useful means to reach online information seekers.