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Research on the Guidance and Management Strategy of Internet Public Opinion in the Media Environment

With the rapid development of the Internet age, every Internet user who uses the Internet is a producer and disseminator of public opinion information. The online public opinion in the self-media environment is a reflection of the public's attitude to social speech on the self-media platform, which has increased the difficulty of preventing and handling the crisis of online public opinion to a certain extent. In the self-media environment, the influence of online public opinion is wide, and its spread speed is fast. This article researches the guidance and management strategies of Internet public opinion in the media environment.