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OPTIMISING THE PRODUCT-SERVICE SYSTEM FOR SCOOTER-SHARING IN CITIES

Over the last few years, electric scooters have become a fundamental part of our cities as they pop up at every street corner people pass by, unfortunately creating more obstacles than possibilities. As part of the so-called micro mobility, they provide a solution for the ‘last-mile,’ the distance you cover between your drop off and destination in the city. Although they seem like an ideal solution, never has a product-service system been so controversial. This paper focuses on the combination and integration of other sharing platforms, new innovations, and insights to improve the overall quality of this product-service system. This paper provides a design tool and first concept to generate a new kind of sharing platform, based on safety, quality, better lifespan, and convenience. Many attempts have been made to improve the overall ride and use of this concept. However, these small optimalisations will not solve the bigger problem. Companies have not actually changed the general mode of use, rather smaller profit margins inhibit them from resetting the current usability, leaving them with less room for innovation/improvement. This article focusses on the design of a new platform to optimize user experience and quality. The platform be built up from scratch to have total freedom and control to reimagine the way users acquire, use, and drop off sharing scooters. Using in-depth qualitative research and knowledge of product-service innovation, micro mobility and sharing economy, we will try to solve the most critical problems and controversy on the phenomenon. The goal is to deliver a methodology and product-service system that serves as a benchmark and provides solution for cities and new or existing providers.