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ADOPTION OF INSECT-EATING THROUGH PACKAGING DESIGN

Abstract Edible insects have been introduced as a novel protein source. Although the rationales for insect-eating highlight the urgency of changing diets into more sustainable solutions, there is still a need for better understanding how packaging design is related to adoption of insects. Much consumer research has been conducted to understand the acceptance of insects, but packaging design connected to practices has been given less focus. This article looks at packaging as a medium for stimulating adoption and links an empirical study on analogies for packaging design to practices of eating insects.