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TRENDS OF DEVELOPMENT AND ACTUAL TRENDS OF PSYCHOLOGICAL AND PEDAGOGICAL SUPPORT OF PRE-SCHOOL CHILDREN OF THE IGEN GENERATION

The article presents results of the investigations of psychological markers of pre-school children of the iGen gen- eration, particularly emphasizes on their communicative, emotional and moral development as well as specifics of information and consumer socialization of the individual at the pre-school stage of age. Trends of mental develop- ment of the younger generation as well as trends of psychological and pedagogical support of modern children of pre-school age are demonstrated and empirically founded. Conditions of effective interaction of pre-school teachers with participants of educational process are defined based on empirical data.