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The Internet: A Business Decision

The Internet is widely touted as the technological marvel of the 1990s, and writers in the popular press insist that all businesses should be making immediate plans to exploit this new medium. When questioned a little more closely, however, their expectations of what businesses can achieve by this, tend to degenerate into positive sounding generalities and technical jargon which provides no help for a person trying to discover what meaningful advantages the use of the Internet can offer their business.