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Tourist Cooperation in Mountain Destinations

The business collaboration assumes several types and varies according to the invested resources and the level of commitment of the partners. The stimulus to collaboration lies in the pressures of globalization and increased competitiveness, supported by the development of new communication and information technologies. Tourism is a highly globalized and competitive sector, with specificities and high level of complexity of markets and tourist destinations. The collaboration promotes a strategic and organizational alignment between partners, which in tourism is decisive for the qualification of the destination and its sustainability. In the Serra da Estrela destination, the development of collaborative relationships is valued as a resource for companies and territories as well as a source of competitive advantages. The sharing of knowledge and experience, the association of corporate images, and the willingness to absorb new methods are considered favorable, but they present problems of formalization and communication, which require correction and coordination.