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From Uncertainty Elimination to Profit Enhancement: Role of Data in Demand Response

As an intangible asset, data contain profound value. However, unlike common commodities, the value of data is unpredictable before purchase and use. Before data are used, analyzed and exploited, it is difficult to evaluate the data value accurately. This hinders the data’s potential of value realization. In order to evaluate the value of data and lay the foundation for data transaction, this paper studies the role of data in the process of Demand Response in energy market. Based on the uncertainty elimination of load capacity caused by additional data, this paper proposes an assessment method of data value, and establishes an optimization model to maximize the profit expectation, which can be used to measure the eliminated uncertainty quantitatively and the profit enhancement along with data.