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Explaining the Reasons for the General Public’s Non-compliance With the Policies of the National Anti-Coronavirus Headquarters: A Qualitative Study

Background: By explaining the reasons for non-compliance with the protocols of the National Anti-coronavirus Headquarters, we can help respond better, make better decisions, and control the risks and outcomes of coronavirus in the future. This study aimed to explain the reasons for the public’s non-compliance with the National Anti-coronavirus Headquarters measures from the perspective of academics. Materials and Methods: The present qualitative study uses a contractual content analysis approach. The study participants were 19 professors and experts of the University of Medical Sciences with the necessary and sufficient information and experience on the subject. A purposive sampling method with maximum diversity in characteristics such as age, gender, education, the field of study, and work experience was used to select the participants. The study data were obtained through semi-structured interviews until data saturation and analyzed simultaneously. Results: From the content analysis of the interviews, 5 main themes and 7 subthemes emerged: 1) normalization and simplification of coronavirus risk with 5 subthemes of learning weakness, inconsistency in received information, misperception of coronavirus, perceived harms due to the observance of protocols, and the impracticality of some policies and approvals of the National Anti-coronavirus Headquarters, 2) weak communication, trust and low acceptance of the people by the procedures of the Anti-coronavirus Headquarters, 3) lack of sufficient motivation in people to comply with, 4) family-cultural conditions with two subthemes of the emotionality of Iranian families and the received cultural sediments, and 5) weakness in supervision and compassion in the use of force. Conclusion: The study results showed that from the point of view of academics, there are reasons for people not observing the recommendations of the National Anti-coronavirus Headquarters, which leads to more ineffective control of coronavirus and consequently human, economic, and social damages to the country. Given the importance of coronavirus control in promoting community health and prevention of this disease and its dangers, further understanding of the reasons for non-compliance with the procedures and recommendations of the National Anti-coronavirus Headquarters to plan and carry out effective interventions seem necessary.