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Competitiveness As the Factor of Settlements Terms Forming at the Market of Chocolate Producers

The relevance of the investigated problem is caused by increasing levels of competition in the industry markets of chocolate producers in Russia and the need to maintain the profitability of the companies' activities in the unstable macroeconomic conditions. The aim of the article is to assess the impact of competitive forces on settlements terms between the participants of supply chain, taking into account relative financial and industrial competitiveness of suppliers and buyers. The leading method of this problem is the research analysis of the market situation in the industry based on the model of five forces of competition by M. Porter (2004), as well as assessment of individual indicators of financial condition of chocolate products manufacturing companies using the analysis of some indicators. The article defines the conditions of optimization of financing sources for current payments based on relative financial and industrial competitiveness of suppliers and buyers. Article Submissions are of practical value to chocolate producers operating in Russian and international markets.