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Research on the Supply Chain Problems and Optimization of Live Streaming E-commerce

The acceleration of the pace of mobile Internet construction and the outbreak of the COVID-19 epidemic have created new opportunities for the development of the live broadcasting economy. More and more businesses provide consumers with more visual and personalized services through live broadcasting. While developing the rapid development of live streaming e-commerce, it also puts forward new requirements for the whole supply chain. The optimization of the supply chain can comprehensively improve the operation efficiency of enterprises in all links. This article combines the meaning and basic structure of the live streaming e-commerce supply chain combined with the concept of live streaming e-commerce and supply chain. Compared with the traditional supply chain, the live streaming e-commerce supply chain has high information interaction efficiency, supply and demand matching efficiency and service efficiency. The article believes that the supply chain facing supply and undertaking ability, response speed and low coordination and sharing of supply chain should build reverse integrated supply chain; strengthen supply chain information sharing through digital technology, ensure production stability, improve the service quality of all links of the supply chain, and enhance competitiveness.