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Social media and Tourism Destination: TripAdvisor Case Study

Online social networking site are the most popular sites on the internet. The second generation of web based services is characterized by having a consumer generated content (CGC), which allow people to share information. This paper examines CGC on TripAdvisor, with a case study on the city of Lisbon. Along with a discussion on the radical changes implied by new forms of collaboration and business models, it is explored how the users collaborate to image a destination. It is analyzed a sample of all the hotels In TripSdvisor.Com for the city of Lisbon, as well as forum authors and advisors profile. The information available on forums and reviews is generated by users/consumers and provides relevant data for