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A Review of Existing Web site Models for E-Commerce

On reviewing the literature it became evident that previous researchers adopted a high-level approach to the development of Web site design models. The models were designed to be adapted to multiple industries resulting in broad categories. The literature has uncovered three main ways of classifying Web sites. The digital business model, e.g. Wen, Chen and Hwang (2001) and Schneider and Perry (2001) describe ways in which business can be conducted over the Web. The stages of development model, e.g. Ho (1997), Burgess and Cooper (1999), Boon, Hewett and Parker (2000), Lowe (2001), Becker (2002) and Davidson (2002) describes different stages of development with functionality mapped to each stage. In scoring systems, e.g. Elliot (2002), Cast Bobby (1999) and Gartner (2002), specific features of a Web site are identified and given a score.