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Model of University's Career Guidance Activities within the Context of Lifelong Learning

In the 21st century, human capital has become the most important factor for the development of society. Human capital contributes to enhancing the position of Russia in global economy. Nowadays, education is an investment which provides the scale and quality of the economic growth, the prosperity of the country and every person in particular. Unfortunately, the formal educational potential of the Russian population is not used to its full. Therefore, the role of universities in our country is reconsidered; they are becoming the drivers of the growth in the economy and regional centers of innovations. At the same time, apart from education and science, the universities are responsible for the third social mission, a global trend with local characteristics. Having a huge intellectual potential, the University is able to influence individual regional processes. The authors consider the generation of relevant ideas for the development of continuing education as the most important and unique mission of higher education to shape the future of each child, create conditions for self-development of the individual, its career tracks that ensure continuity, identification and support of giftedness.