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Spatial Differentiation in Risk Perception and its Impact
on Travel Decisions

This exploratory study adopts a multi-dimensional approach to research
on how travel-related risk perceptions are formed. It looks at risk-inducing
factors both from the tourist and the destination perspectives. Using
predefined risk characteristics observed in the literature, the study's leading
research question asked to what extent these individual risk factors influence
tourists' risk perception. A sample of potential German tourists to Israel was
used for this exploratory study. Each interviewee was asked to indicate his/her
socio-cultural background, travel experience at different spatial levels,
risk-taking personality, level of perceiving Israel as a risky destination, and
willingness to travel to Israel. Results show that accumulated travel
experience does have a bearing on German tourists' willingness to travel to
destinations that carry a high risk image but does not affect the perceived
level of risk. Using the concept of geo-familiarity, the study discovered that
risk perception may not only be developed on a country destination level but
may be different based on spatial perception of risk. Based on these results,
the study draws several risk-management and marketing strategies.