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Factors affecting continual usage of m-commerce among the airline travellers

Researchers in mobile commerce has previously examined the Technology Acceptance Model (TAM) in various contexts, including on user perception and adoption. However, little has been done on understanding the continuity usage factors of mobile commerce services. Our research filled this gap, specifically in the Malaysian airline industry. Interestingly, security and social pressure are no longer a concern, but good UX design and ease of use prevails.