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Evaluating on-line and off-line searching behavior using thinking-aloud protocols to detect navigation barriers

1. ABSTRACT To describe and analyse the searching behavior of people looking for information on-line or off-line we set up two small-scale experiments. The experiments showed that the subjects were able to find information off-fine more quickly than on the Web sites, but that on the other hand the answers given in the on-line mode were more accurate The search strategies in the on-line mode were also more divergent. Hyperlinks are often scanned separately from their context and subjects often seem to have very vague predictions of the contents behind the link (kind of information, amount of information).