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Second Screening Donald Trump: Conditional Indirect Effects on Political Participation

As second screening becomes more widespread, this study addresses its mediating role on the impact of TV news in political participation online and offline, and how this impact varies across groups. We expand the existing line of research by assessing the moderating role of support for Donald Trump on the established mediated model. Through a cross-lagged autoregressive panel survey design applied to the communication mediation model, our results support the link between second screening and political participation—but the mediating role of second screening is contingent upon attitudes towards Trump. For those who do not view Trump favorably, second screening during news leads to a decrease in political participation, both online and offline. As such, this article adds to the communication mediation model by suggesting that discussion and elaboration may not always be positive antecedents to political participation. When individuals disagree with the message dominating TV news and social media, deliberation via second screening leads to political disengagement.