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Theory of Events

Event management research has generally had a focus on the operational aspect of providing events. In this conceptual effort, the elements of an event are examined through the perspective of the attendee. Five key components of the event experience are identified and explored. Together, the five elements are used to build a model that presents the multifaceted nature of the attendee’s experience. The model is used as a basis for the theory of events to explain and predict what a participant needs and expects from an event experience.