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Entrepreneurial traits and micro-enterprise performance: a study among women micro-entrepreneurs in Malaysia

ABSTRACT This article reports on a study that examined the effect of key entrepreneurial traits on the performance of micro-enterprises owned and managed by Amanah Ikhtiar Malaysia (AIM) women micro-entrepreneurs in Malaysia. This study adopted a cross-sectional design and a quantitative approach, and collected data from 407 micro-entrepreneurs. The study findings revealed that an ability to identify and tap into entrepreneurial opportunity is the key entrepreneurial trait that has a significant positive effect on the performance of micro-enterprises. AIM should therefore focus on designing enterprise development training programmes to improve entrepreneurs’ ability to identify and tap into entrepreneurial opportunity.