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INTEGRATION FORMS IN TRANSMEDIA PROJECTS WITH POLITICAL AND SOCIAL CONTENT

In modern developed societies, the phenomenon of social and political passivity of citizens is observed. The high level of indifference to the actions of the authorities and the opposition significantly affects the level of development of the state and society. Can civil inertness be overcome with the help of transmedia technologies? How to make citizens responsible for the future of the country and society? The author tries to find answers to these questions by studying transmedia strategies. One of the features of transmedia projects is the ability to mobilize an audience without letting it go beyond the limits of the proposed narrative. According to the research hypothesis, it is possible to significantly increase the level of activity of civil society by filling the transmedia project with political and social content. The article also analyzes the possibility of increasing the level of project impact on the audience using different transmedia forms. The author analyzes the effectiveness of transmedia strategies to increase the influence of television projects in protecting the interests of the people and society.