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Efficiency of Threats in Interpersonal Communication

It is common knowledge that threats are typically motivated by a desire to strike fear in others. Fear appeals have received much attention in various disciplines over the last six decades and these studies have collectively garnered comprehensive results. Still, several inadequacies remain. One of neglected areas in the field of threatening communication is the lack of research on fear appeal themes in interpersonal communication. Few researchers have addressed the problem of analyzing the content of fear appeal. The paper broadens current knowledge of “threat content — threat response” correlation. To this end, firstly, threats are analyzed from a theoretical perspective to reveal their dimensions and function in communication. Then contents of threatening interactions are analyzed and statistically examined in terms of response efficacy. To this purpose, responses to threats are extracted and subsequently classified in order to find out whether addressees’ responses indicate any tendency about the outcome of an interaction. The implications drawn from this study allow us to consider how appeal to certain types of fear influences the efficiency of threatening messages.