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COMMUNITY ENGAGEMENT ON MEDIA LITERACY (CE: ML) ECOSYSTEM: TOWARDS QUINTUPLE HELIX COLLABORATION AND RURAL SUSTAINABILITY

Current development in the usage of media and Internet proved that community members are increasingly exposed to various gadgets and media applications, which undoubtedly can have positive and negative impacts on their lives. Yet, despite interest in and the emergence of examples of inspirational community engagement and the increasing usage of media among citizens, relatively little is known about the scale as well as the ecosystems of the emerging media literacy of Malaysian rural citizens. The objective of this research is to identify the important elements in conducting community engagement on media literacy program in the rural community. A program which is called “Community Engagement on Media Literacy” (CE:ML) has been designed to assist the community members in utilizing the Volume: 4 Issues: 17 [December, 2019] pp.94-101] International Journal of Law, Government and Communication