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Global Resources and Market Impacts on US Pacific Northwest Fisheries

Abstract Fish and fishery products represent a dynamic sector of the world's global food economy. Changes in supply, market demands, and fishery regulations have major impacts on regional fisheries in the US. Many small and mid-size fishing operations have been adversely affected by these changes and have undertaken different strategies to overcome economic hardships and survive in the global marketplace. This paper will discuss two such fisheries in the Pacific Northwest, the Pacific salmon and troll-caught albacore fisheries, and show how they have met the challenges of globalization. Different examples of branding, marketing, and responses to market change have helped mitigate some of the negative impacts of increasing competition. The need for working cooperatively among disparate groups for resource management, utilization, and marketing is becoming more critical for small and mid-size enterprises to survive and prosper in a global economy. A Chinese version of this article's abstract is available online at: www.informaworld.com/rglo