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Cultural Tourism and the Tourist Experience in the Digital Era

This chapter aims to reveal the growing importance of cultural tourism, reflected in the cultural heritage of cities and its concrete tourist experience in a digital age society. One of the stipulated goals was to understand the existing relationship between tourist and cultural appropriation with the mediation of the digital. The chapter focuses on a city located in the central region of Portugal and followed a quantitative and qualitative analysis methodology. The digital era has been fostering a fundamental capital in the promotion of the existing resources in cities to attract visitors and to reveal the tourist experiences developed in the visited tourist destinations. The main conclusion is the interactions that take place between heritage, tourist experience and ICT implying connections that tourists spontaneously comment through online resources. When making their comments they end up demarcating their tourist experience classifying it according to their expectations in relation to the heritage resources they visit.