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SWOT-ANALYSIS OF THE TOURIST INFRASTRUCTURE OF CHERNIHIV REGION AND FINANCIAL SUPPORT OF ITS DEVELOPMENT AT THE EXPENSE OF LOCAL BUDGETS

It is important to scientifically substantiate the priority directions of tourist infrastructure development in the region because it’s significant for the formation of tourist destinations and tourist attractiveness of them. The native scientific literature substantiates the theoretical bases of the tourist infrastructure development and describes the features of its development in some regions (Volyn and Lviv). However, each region has its own specific problems to address. That’s why we consider this study appropriate and relevant. The research objective is to conduct a SWOT-analysis of tourist infrastructure of Chernihiv region, to identify promising strategic directions for its development, tocarry out of the complex analysis of tourist infrastructure development financing in the region and to estimate of budgetary allocations expediency and efficiency. Also it’s identification of important areas of development funding. SWOT analysis of the tourist infrastructure of Chernihiv region revealed many strengths and weaknesses. Comparing them with opportunities and threats revealed possible strategic directions for further development of tourism infrastructure in the region. Comparison of planned and actual volumes and directions of financing of tourist infrastructure made it possible to determine their sufficiency and expediency. Thus, the areas taken care by the Tourism Development Programs of the Chernihiv region are chosen quite logically. But the amount of funding for the measures identified by the program is not sufficient to raise the level of tourist infrastructure development in Chernihiv region to a qualitatively new level. Some important areas in the development of tourist infrastructure in Chernihiv region had been left out, in particular the development of authentic food and accommodation; creation of theme parks and theme zones in the region; encouragement and support of initiatives aimed at creating original and interesting objects of tourist infrastructure; introduction of the certificate and the sign "Chernihiv (or any city) recommends", etc.