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Success Comes Home

A C. Malara, president of CBS Television Network, was surrounded. Eager broadcast students pressed around him in the center of the Newhouse Lounge. Malara had just spent the day addressing broadcasting classes and talking with Newhouse students; in the evening he had presented the film "Making Television at CBS" and fielded questions from an auditorium full of would-be Dan Rathers and Diane Sawyers. Now at a reception, this former Syracuse University student was available, once more, to talk with students. A tall boy wearing a WJPZ T-shirt bounced nervously on his toes as he waited for his chance. When it came, his voice began to shake. ''I'm a student at Newhouse," he said, "and I don't know if any of the students have thanked you for coming, but, well, I just want to thank you for talking to us. It is so exciting to hear you speak." When the boy finished his speech, his hands began to wrap around each other again and again. Malara, who had been listening intently, now gently asked him about the WJPZ T-shirt. What does he do at this student-run station? The hands stopped. Relieved, the student began to talk of himself. Once again, Tony Malara had demonstrated his secret to success. Malara runs CBS Television Network with the same sincerity with which he greets Newhouse students. His staff sells more than $2 billion in advertising space and sees to it that the 200 affiliate stations around the country air as many CBS programs as possible. From his New York office, which features plush chairs in his favorite