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The breakthrough of the package tour in Germany after 1945

Abstract Germany would have never become a leading tourist nation without the developing and brokering role of the travel companies. This article describes and assesses the evolution of the mass market for travel in the 1950s and 1960s and the prominent function of the tour operators. A theory of the package tour provides an analytical framework for understanding the business history of tourism and the revolution of tourism patterns in the post-war consumer society.