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What's in a name?

At the SIA, we define ourselves first and foremost by what we do. That’s why for the past four years we have transformed the way we operate, adjusting into the changing environment and world of work so that we’re ready for the next 70 years. Having done this work, we look at the environment we are operating in more strategically, and we wonder whether our name best describes who we are. There is a health focus in the work of our people, but where is the "health" in our name? Are we an institute or an association? Does it really matter? What do you think?