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Managing Sustainable Microfinance Institutions In The Covid-19 Situation Through Revitalizing Balinese Cultural Identity

Managing microfinance institutions in Bali, Indonesia, is very dependent on the philosophy of culture of harmony as a guide for people to live in harmony with other people and the environment around them. This basis makes microfinance institutions stronger compared to other microfinance institutions in Indonesia. However, the current COVID-19 pandemic situation has paralyzed Bali’s economy, prompting company leaders to look inward and outward to keep the business running sustainably. The main purpose of this study is to analyze a comprehensive and broader view of how companies identify the drive for sustainability without eliminating practices and values that are following the culture of the Balinese people of Indonesia. Experimental data were obtained from native Balinese as influential corporate leaders and executive agencies. The results show that responsive leadership is the leading force in dealing with the Covid-19 problem from an internal approach. On the other hand, from an external point of view, the main determining factor is the difference in the company’s ability to make it difficult for the government to handle problems. This research combines both companies with internal and external motivations for sustainability and how cultural values influence sustainability drives. This is based on cultural identity having a strategic role in microfinance institutions in Bali. Therefore steps are needed to revitalize a culture of harmony related to strategy formulation and implementation in microfinance institutions to gain competitive advantage and organizational performance. © 2021, SRAC - Romanian Society for Quality. All rights reserved.