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Health call centres and Australian men: using global perspectives to inform local practice

This narrative literature review queries extant knowledge regarding the relationship between men's health and health call centres (HCCs). We show that while, in general, men make up a minority of callers to HCCs, certain sub-populations of men may be more likely to use these services, such as Indigenous men and men of a low socio-economic status. However, other groups of men, such as ageing men, may be less willing to use the services of an HCC. We suggest that men's knowledge of these centres largely determines their use of the service. Direct social marketing that takes into account the voices and concerns of consumers may thus enhance men's use of HCCs. The potential for the Internet as a source of health information is discussed, and recommendations for future policy and research are provided.