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Community Detection for Cold Start Problem in Personalization: Community Detection is Large Social Network Graphs Based on Users’ Structural Similarities and Their Attribute Similarities

A persona in a social network is defined as the person's activities and attributes in a social network as seen by others. And a community in a social network is defined as a group of users in that social network which share common interests and are most likely to interact with each other in the network. For community detection, a user's persona and its connections with the other users in a network, both play an important role. These communities help in personalization of a service/product which accommodates to a specific generalizing the service for all the users of that community.