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Mostly white, Christian, and straight: Informational and institutional erasure of LGBTQ and ethnoculturally diverse older adults on long-term care homes websites

The website of a long-term care home is the face of the organization, providing not only a snapshot view of the home’s programs and services but also an insight into the organization’s vision, mission, policies, and culture. The website provides information—either purposefully or inadvertently— about the manner in which the organization responds to diversity among its residents. Guided by an intersectional analysis, this study uses content analysis to examine websites of long-term care homes run by companies, municipalities, and not-for-profit organizations in two provinces in Canada to understand how these websites demonstrate inclusion towards ethnoculturally diverse and LGBTQ older adults. Findings of the study indicate that these long-term care home websites showed very little inclusion of LGBTQ and ethnoculturally diverse older adults in the information provided on their website.