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Contrasting paths of corporate greening in Antipodean agriculture: Organics and green production

[Extract] Over the last few decades, and throughout the world, the corpo¬rate sector has sought to establish its environmental credentials by integrating environmental and social justice issues into its corporate policy agendas and practice. Such restructuring is particularly evident throughout agriculture and food systems, where food processors and retailers appear to have taken note of the lessons to be drawn from the growth of the organic food sector. The growth of organic production has led the corporate sector to address - in various ways and to different degrees - 'green' issues in shaping the trajectory of this development. For some corporate actors, the influence of 'green' concerns has been manifest in little more than expressions of concern and statements of intent, which are designed to disguise current unsustainable practices. For others, in contrast, it is reflected in the restructuring of food pro¬duction systems in ways that support the production of organic food, the development of environmental codes of practice and other initiatives which represent a new policy direction.