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A Comparative Analysis of Competition Law Regimes with the Increase of E-Commerce in India and U.S.A

The growth in analytics and cloud technologies has provided an interface where it is more interactive and approachable for the consumer to decide about purchases and varieties. The authors in this paper will be addressing the existence of anti competitive practices in India, US, and provide a comparative study of the enforceability of competition laws in these countries respectively. India is primarily considered as one of the lucrative markets with highest usage of mobile phones and data and growing demand for the same, the new entrants in the market are finding it difficult with the anti-competitive aspects, for instance unfair practices by gatekeepers. The authors will research on the need to promote economic growth post pandemic and the necessary steps to be incorporated in such promotions so as to increase the demand and supply, but at the same time maintain the competition.