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Enhancing e-Business Through Web Data Mining

Today, there is more interest than ever about “e.” The Internet, ecommerce and e-business undoubtedly hold an important key to every organisation’s future. The paper aims to introduce a web data mining solution to e-businesses to discover hidden patterns and business strategies from their customer and web data. A three-layer virtual e-business framework is proposed in the paper, as well as the web mining technique to personalise e-services, increase cross-selling, and improve the customer relationship management. Compared with general data mining algorithms, specific characteristics associated with web data are discussed too.