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The Public in Public Service Media by Gregory Ferrel Lowe (Ed.)

The Public Broadcasting Service no longer can rely on justification through tradition. Technological and cultural shifts are forcing the corporations to redefine their role. Political pressure from private media and free marketorientated parties is growing. Digitation puts an end to the scarcity of production, distribution, and consumption of audiovisual media. Convergence and broadband unify video, audio, and text. The borders of public broadcasting are fading. The need to develop sustainable strategies is high. Therefore, the RIPE (Re-Visionary Interpretations of the Public Enterprise) conferences where launched in 2002 by Gregory Ferrell Lowe, Professor of Media Management at the University of Tampere. In 2008, the RIPE conference had the title, “The Public in Public Service Media.” The initiator of RIPE is also one of the most inspiring theoreticians of the future role of public broadcasting. In his article, Lowe extends his former proposal for the replacement of the notion of public service broadcasting (PSB) with the notion of public service media (PSM). Now, he argues it is not the media that must be in the focus, but the public. Incorporating the public in PSM is, for Lowe, “instrumental for revitalizing the social legitimacy of the enterprise and developing the value people experience in its products and services” (p. 11).