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Why do users neglect suggestions?: Effects of semantic relatedness and task on word recognition

We report work in progress on the question “Why do searchers frequently fail to use potentially valuable query suggestions?” [1,2]. We hypothesize that failure is due, at least in part, to interference with the searcher’s ability to recognize a semantic relationship between the words used in a query and the words in a suggestion. In our study, we measure semantic priming as an indicator of a searcher’s recognition of relationships between words. This poster presents preliminary results from one experiment in the study.