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FACTORS INFLUENCING THE ADOPTION OF E-LEARNING AT UOB

With the aid of the internet, many organizations and institutes have adopted the idea of applying the e-learning system, which is considered as one of the most important services provided by the internet. The University of Bahrain is one of the Arabic educational institutes that are in its way to adopt the e-learning system and convert all of its courses to be online by 2008. University of Bahrain believes that adopting e-learning system can help in addressing many challenges arise from the widening number of students locally and regionally compared to the available human, technical, and other resources. The purpose of this paper is to investigate the factors affecting the acceptance and use of e-learning system at the University of Bahrain. Through an extension of the Technology Acceptance Model (TAM), three factors that influence the intention to adopt the e-learning system will be examined. These factors include: computer self-efficacy, content quality, and subjective norms. In addition, some cultural factors that could affect the students’ attitude toward using the e-learning system will be also examined. A quantitative research methodology is used based on a survey that was distributed to a sample of 200 students from the University of Bahrain to form the primary data of the research. Regression analysis was used to observe the associations of the proposed constructs of the research model. Finding of this research can help the University of Bahrain, and any other Arabic educational institutes that intend to apply the e-learning system, to identify factors that influence the adoption of the e-learning system in their institute. Hence, they should be able to recognize different ways to enhance their students’ acceptance of the e-learning system.