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Meat and interpersonal motives: the case of self-enhancement.

Meat eaters have a more hierarchical, less egalitarian view at the world than vegetarians. This can be manifested in social dominance orientation, at the intergroup level, but also at the interspecies level, yielding more empathy with nonhuman animals, and at the interpersonal level. We examined if interpersonal motives in human-human relationships and empathy with people are associated with frequency of meat eating, using a cross-sectional survey (N = 580). For the motives power and affiliation, no significant relationships emerged, but the self-enhancement motive was positively related to the number of days that participants ate meat. This predicted additional variance over and above variables at the intergroup and interspecies level, such as social dominance orientation and human-animal continuity. Empathy with people was negatively related to meat consumption, but this was explained by its correlation with empathy with animals. Discussion focuses on the importance of the self-enhancement motive in attachment to meat, the symbol of human superiority, as well as resistance to meat refusers.