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Live and Sweaty

The world of sport has always held that sport and politics don't mix. And yet contemporary cultural theory suggests that sport, and especially mediated sport, has been an important socialising agency for the maintenance of attitudes, relationships and ideologies. Specifically it is argued that television sport has had a hegemonic role in producing and reproducing conservative ideologies of racism, ethnocentrism, national chauvinism and sexism within contemporary popular culture. This paper addresses the intervention of female sporting commentary into this closed world through the multi-layered contestational voice of ABC television's Live and Sweaty.