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On the use of Hidden Surface Routines in the Analysis of Marketing Data

“We first survey the plot, then draw the model,” Shakespeare, King Henry IV, Part II, Act I, Sc.3 The visual presentation of a set of data facilitates its understanding and explanation. This paper describes how hidden surface routines can be used to construct two-dimensional portrayals of three-dimensional data. Data from a study on consumer preferences is used to illustrate the process.