{'fraction_non_alphanumeric': 0.012692656391659111, 'fraction_numerical': 0.007252946509519492, 'mean_word_length': 5.344827586206897, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
REPEAT PURCHASE THEORY AND WEBSITE REVISITATION FRAMEWORKS

Website revisitation as a specific field of study emerged in the late 1990s. To date, studieshave focused on attitudes to websites and/or attitudes to visiting and revisiting websites. This attitude-based approach appears to be historical in that it has grown out of research in the early 1990s that was concerned with examining consumer perceptions of websites. Website use and reuse represents complex behaviour and is not sufficiently explained by the current models. None of the studies to date have given consideration to the fact that websites can perform very different functions that directly affect revisitation behaviour. This means that revisitation behaviour needs to be studied within specific website types. To do this we need a comprehensive taxonomy of websites. Although the attitude-based frameworks provide some understanding, they have limited explanatory power. This paper argues for and presents a website revisitation framework derived from the repeat purchase literature and offers a comprehensive taxonomy of websites.