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The Value Balance

Companies, whether providing products or services, operate in an ecosystem that has multiple stakeholders—customers, investors, employees, their organization, and external partners, including suppliers and environmental advocates. For sustained success, all stakeholders, not just customers and shareholders (investors), must feel they receive fair value. We call this the Value Balance. When one or more of the stakeholders is not satisfied with the value they receive, the ecosystem of the product or service will break down. The importance of this dynamic balance is evident not only in product or service ecosystems today, but throughout modern industrial history, starting with the Industrial Revolution. The value balance has always been necessary for sustained and responsible technological innovation.