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What's All the Fuss About?

ABSTRACT Nonprofit organizations have been increasingly scrutinized by their constituencies, the public, and the media in regard to the level of compensation of their chief executive officers (CEOs). This article explores the myths and realities concerning “reasonable” CEO pay in the human services sub-set of nonprofit organizations and compares the structures of, rationale for, and actual levels of for-profit and nonprofit CEO compensation. Arguments for keeping nonprofit CEO pay low are challenged and suggestions are offered in regard to defining consensual definitions of reasonable pay. Recommendations are made concerning public relations efforts to address public attitudes about CEO pay.