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TIME MANAGEMENT AND PERFORMANCE OF BEVERAGE FIRMS IN EDO STATE

The broad objective of this study is to determine the relationship between time management and the performance of beverage firms in Edo State, Nigeria. Specifically, this study seeks to ascertain the nature of the relationship that exists between procrastination and the competitive advantage of beverage firms in Edo State, Nigeria. This study is anchored on the Resource-Based View (RBV) of Barney (1991).A survey design was used for the study, a questionnaire was employed in the data collection process, a population of 435 was used for the study, a sample size of 208 was determined using Cooper and Schindler's (2011) sampling technique, Pearson Product Moment Correlation analysis was used to analyze the collected data. Findings revealed that there exists a significant positive relationship between prioritization and competitive advantage since r = 0.95 (95%) and pvalue is 0.00< 0.001.Sequel to the foregoing, the researcher concluded that there is a significant positive relationship between time management and performance of the studied beverage firms in Edo State, Nigeria. The researchers recommended that the employee should be trained on how to prioritize their tasks as it could impact the competitive advantage of the studied beverage firms.