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THE INFLUENCE OF "MATTAMPU" EDUCATIONAL MEDIA APPLICATION OF CHILDBIRTH PREPARATION TO PREGNANT WOMEN'S KNOWLEDGE

Preparation for childbirth is a service through antenatal education to empower prospective parents to increase readiness for childbirth. This study aimed to analyze the effect of educational media application for childbirth preparation, which is used to increase pregnant women's knowledge in facing childbirth. This research was conducted in the Madello Community Health Center, Barru Regency, South Sulawesi, from December 2020 to March 2021. The research method used in this research was quasi-experimental quantitative research with a non-equivalent control group design (two groups, pretest and posttest). The application effectiveness test involved 54 pregnant women divided into two groups, namely the intervention and control groups, with the purposive sampling technique. In the intervention group, the application's effectiveness was measured before and after intervention using the application with an interval of two weeks. The control group was given conventional intervention according to antenatal services obtained from health facilities. Data were analyzed using descriptive analysis and Wilcoxon and Mann-Whitney test statistics. The study showed an increase in knowledge with an average pretest value of 43% increased to 89% after being given the application, the Wilcoxon p-value test of 0.000 <0.05. The authors then conducted a comparative analysis with the MannWhitney test. There were significant differences in the intervention and control groups' level of knowledge after being given the application with a p-value in the intervention group <0.05. This study concluded that educational media's application for childbirth preparation effectively increases pregnant women's knowledge about labour preparation.