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Network News Coverage of Avian Flu: Identifying the Characteristics of Risk

This study is the first of its kind examining network TV news coverage of avian flu over the past decade. It is the only study to date analyzing sources of avian flu media coverage and analyzing the stories for risk characteristics. Researchers found that prevention/preparedness effort was the most frequent frame type. Scientists/MDs were the most frequently quoted sources. A significant proportion of stories regarded the flu as a catastrophic, dreadful, and fatal risk.