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Production management in transition

This short paper deals with the areas of conflict surrounding production which have resulted in widespread reluctance to teach production in business schools, or even to formulate effective courses. The author argues that production is not merely a shop-floor activity; it is a part of corporate strategy and as necessary as marketing and finance. He further argues that much that passes for production, conducted within the OR square, is irrelevant, too detailed, and obscures the view of the student searching for an understanding of the real problems of business. Against what might be considered a negative attitude, the author puts forward a positive production course, which does not exclude such traditional details as network analysis, method study, work measurement, and queueing theory, but which rather attempts to ensure that these tools are taught within the wider and more integrated framework that is management.