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Who wants to be an ICH Euro billionaire?

The ICH E9 guideline on Statistical Principles for Clinical Trials is a pivotal document for statisticians in clinical research in the pharmaceutical industry guiding, as it does, statistical aspects of the planning, conduct and analysis of regulatory clinical trials. New statisticians joining the industry require a thorough and lasting understanding of the 39‐page guideline. Given the amount of detail to be covered, traditional (lecture‐style) training methods are largely ineffective. Directed reading, perhaps in groups, may be a helpful approach, especially if experienced staff are involved in the discussions. However, as in many training scenarios, exercise‐based training is often the most effective approach to learning. In this paper, we describe several variants of a training module in ICH E9 for new statisticians, combining directed reading with a game‐based exercise, which have proved to be highly effective and enjoyable for course participants. Copyright © 2007 John Wiley & Sons, Ltd.