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Applying the Theory of Reasoned Action to Charitable Intent

The present study applied Fishbein and Ajzen's 1975 theory of reasoned action to the domain of philanthropic behavior. 245 college students completed a questionnaire that assessed attitude and subjective norm regarding intent to create a charitable bequest via will. Attitude and subjective norm accounted for significant amounts of variance in behavioral intentions, consistent with other studies of the theory of reasoned action.