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An explicit model for tailor-made eCommerce web presentations

This paper focuses on how the setting-related factors influence the content selection, the layout creation and the presentation generation for (eCommerce) web-based presentations. It pays special attention to those factors which help the user play rhetorical roles. We have integrated our theory in the Standard Reference Model for Intelligent Multimedia Presentation Systems (SRM-IMMPSs). By doing so, both the user and the designer will benefit. The user will be able to interact and communicate in a more natural way and the designer will be able to predict, limit the number of presentations plus perform more precise usability evaluations.