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One plus two may not equal two plus one in a social sensing network with unknown parameters

Parametric estimation for the generative social sensing model proposed in [19,20] is addressed. First, we provide a detailed analysis of the estimation performance bounds, in terms of the Fisher information matrix, with emphasis on the fundamental scaling laws as the number of network agents and/or the number of monitored agents' activities is large. Then, we examine two viable estimation procedures that can be useful even in such large dataset applications: the Expectation-Maximization and the Fisher scoring algorithms, which both achieve the aforementioned performance bounds.