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The role of identity discourses for knowledge sharing within coopetitive alliances

This paper explains how the interaction of multiple identities governs knowledge sharing in coopetitive alliances, based on a comparative case study of two such alliances in the IT industry. Two identity mechanisms have been found to play an important role in this process: identity segregation and identity aggregation. Identity segregation provides operational efficiency by avoiding identity conflicts where no benefits can be expected from cooperation. Identity aggregation is required to alleviate the incommensurability of competitive and cooperative identities, which is indispensable for enabling true coopetitive practice.