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Model of Gender Equality in International Chain Hotels to Support Sustainable Tourism in the Nusa Dua Tourism Area

Gender equality is a crucial issue in sustainable tourism which is also always a reference in the development of tourism throughout the world. The awareness of the tourism industry, local community, and tourists, in supporting sustainable tourism development is increasingly sounding as a discourse to improve the welfare of the community. This research uses the approach of cultural studies and tourism which will be studied with postmodern critical theories. The specific objectives of this study (1) to find out gender equality in international chain hotels in the Nusa Dua Tourism Area of Bali, (2) to design a gender equality model in international chain hotels in Nusa Dua Tourism Areas. The research method used is interpretative qualitative method to explore gender equality more comprehensively. Data collection techniques that will be carried out are observation, in-depth interviews and questionnaires (Google form) with all HR Managers in the International Chain Hotel in the Nusa Dua tourism area. Interviews were also conducted with female staff found at the hotel. The results showed that almost all international hotels have implemented gender equality in their hotel operational practices. The gender equality model can be implemented to provide guidelines for hotels in improving and maintaining the sustainability of gender equality, especially in international chain hotels and hotels in general. Keywords—gender equality, international chain hotels, sustainable tourism