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Regulating Cross-Media Ownership: A Comparative Study between Australia and Italy

Regulating media ownership is not a simple task. The media represents a ﬁeld where public interest collides with technological and economic interests. The law is challenged to strike a balance between all three dimensions. This article attempts to deconstruct cross media ownership regulation amidst this ﬁeld. It establishes the theoretical viewpoints that inﬂuence the development of cross-media ownership laws, which puts forward the relevant principles and viewpoints that support the social/political, economic and technological dimensions. It then demonstrates the interaction of these dimensions in practice by presenting a comparative case study of cross-media ownership laws in Australia and Italy. In doing so, this article ﬁnds that cross-media ownership regulation requires the careful balancing of competing inﬂuences. Sound understanding of competing spheres of inﬂuence that interact in the realm of media ownership policy allows legislators to best formulate the directions of Australian law.