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Multimedia that matters: Gallery-based technology and the museum visitor

Throughout the 1990s, many art museums began to struggle with the questions of how and where to integrate interpretive technologies into exhibits and galleries. While early adopters have continued to expand and revise their interpretive technology initiatives, the demands of the Internet and the tighter economics of the second millennium have prevented all but a minority of others from continuing to research and experiment with computer–based interpretive technologies in their galleries. Because of the interrupted evolution of the field, recent advances in technology, and significant changes in audience expectations, there is a growing need for current research in this area of interactive interpretive media in the museum environment. This paper examines recent testing and evaluations of gallery–based interpretive media projects produced by four major art museums and concludes with a summary of findings and recommendations for future research and program development.