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Analysis of the Formation Mechanism of High Bride Price in Rural Areas in the Context of Rural Revitalization Strategy

The bride price, as a deeply influential marriage custom rooted in traditional Chinese society, is an important and indispensable procedure in the process of marriage conclusion. The existence of bride price in the rural society is not wrong, but the high bride price has brought many inconveniences to the farmers’ life. This paper selects X village in south Henan as the research object, and conducts an in-depth investigation on the marriage culture of the village by using literature research and interview method, and makes a detailed interpretation of the bride price and wedding customs in the village, analyzes the inevitability of the existence of “high bride price”, and then concludes that the imbalance of the gender ratio of marriageable men and women, the change of the main body to which the bride price belongs, the parents’ The four reasons for this are: the imbalance in the gender ratio of marriageable men and women, the change in the main body of the bride price, the unlimited parental support, and the influence of “face” of rural people. “As a prevalent phenomenon, we should deal with it rationally and find appropriate ways to curb the high bride price.