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Visual Research Methods in Fashion

The ability to analyze and interpret visual information is essential in fashion. However, students tend to struggle with the concept of visual research, as well as with the application of that research. Visual Research Methods in Fashion provides students with techniques, tools and inspiration to master their visual research skills and make the research that they undertake more effective. Illustrated with real-life examples from practitioners in the industry, academics and students, it focuses on the global nature of the industry and the need to develop ideas relevant to the market. 
 
Contents: 
 
Introduction 
Purpose of the book 
Who is this book for? 
How to use this book 
Overview of chapters 
Chapter 1 Strategies for Information Seeking 
Chapter 2 Sources of Inspiration 
Chapter 3 Colour theory and practice 
Chapter 4 Textiles and Trimmings 
Chapter 5 Trends and Forecasting 
Chapter 6 Concept Development 
Chapter 7 Traditional Research Tools and Techniques 
Chapter 8 Web and Technology Based Research Tools 
Chapter 9 Visual Research for Presentation 
Glossary 
Contacts