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The Current State of the Tourist Market in Ukraine: Assessment and Prospects for Development

The article briefly examines the changes in international tourist flows and the dynamics of international tourist revenues in the period 1996-2017; 2012-2018. It was made the diagnosis of flows by tourist regions of the world, and the tourism role trend has been established both locally and internationally. This trend was also found in Ukraine, based on the analysis of the tourist flows, a thorough diagnosis of the main indicators of the activity of entities in tourism: number of tourists served by the subjects of tourist activity, and the incomes of the enterprises of the tourist on the categories of legal and natural persons. It shows the importance of obtaining income from the provision of tourism services and their impact both on the activity of tourism enterprises and on the economy of the state. There is a close relationship between the level of income of the consumer and the level of income of the tourist enterprise. The analysis supported the elaboration of forecasts on revenues from tourism services in three development scenarios: pessimistic, realistic and optimistic.