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Development of u-Pamphlet based on PDA and Two Dimensional Barcode for Festival Marketing

With the advance of ubiquitous environment, a lot of changes occur in various kinds of applications. The marketing for festivals is not an exception. Due to the needs for changes in the festival marketing, researches about active marketing suitable for ubiquitous environment are increasing. The purpose of this paper is to develop a u-pamphlet based on PDA and QR code. In this paper, we focus on Jeju Jeongweol Daeboreum Fire Festival, shortly Jeju Fire Festival, as a pamphlet content, which is one of the best domestic festivals. When tourists attend Jeju Fire Festival, the proposed u-pamphlet provides various forms of Jeju Fire Festival information either by accessing digital content stored in PDA directly or by interpreting QR code in the Festival area and connecting remote digital content indirectly. In addition, in order to analyze the necessity, the usefulness, the functionality, and the technical barriers of the u-pamphlet, we make a questionnaire after we exhibit our u-pamphlet.