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Advances in Cross-cultural Research on Consumer Behavior and Business Strategies

I am pleased to announce that earlier during 2018, we have released a Call for Papers for the 4th special issue of JGM titled, “Media Entrepreneurship and Innovation Marketing in Eastern Europe and the Middle East,” that is Guest Edited by Veland Ramadani, South-East European University, Tetovo, Macedonia and Amir Emami, Politecnico di Torino, Torino, Italy. The deadline for submission of manuscripts for the special issue is July 31, 2019. The details of the special issues (2018) and also detailed instructions for the authors are available at the Journal homepage (web link given in the Reference section.) We are also encouraged by the market response to the idea of Virtual Special Issues, VSIs at JGM that was introduced earlier in 2017. The Virtual Special Issues, VSIs, are specially curated online issues of articles previously published in the journal with the purpose of highlighting a particular theme, drawing attention to a particular region of interest, or pulling together the most highly cited or downloaded articles. The issue is then housed on the journal’s main homepage for easy discoverability. The publishermakes the “issue” free for a period (typically 60–90 days) and publicize it electronically as well as via conferences and sometimes press releases to relevant subject communities. The 3rd VSI on China (Sun and Manrai) was a prelude to the special issue titled, “Digital Marketing and Online Consumer Behavior in China.” It is guest edited by Qiu Sun, California State University, Northridge, CA. The submission deadline for the special issue was July 31, 2018, and the expected publication date is July 2019. As the word about the improved quality spreads, the Journal’s appeal and reputation will continue to grow. It is our goal to gain recognition for the Journal of Global Marketing among the top-tier journals and attract the best research papers with a global, crosscultural, and/or cross-national research in marketing. The team at Taylor and Francis together with the Associate Editors and Editorial Review Board, ERB, members that we have assembled is in a unique position to provide quick and high-quality feedback to the authors on their research manuscripts. It is truly an international team of highly motivated scholars from around the world. I invite you to submit your best research papers in the international, cross-cultural and cross-national areas for publication consideration in the Journal of Global Marketing, JGM. Please visit the journal website (web link provided in the reference section) to check out our Associate Editors and ERBmembers (2018) aswell as review a list of research topics covered in the journal. It is my pleasure to welcome you to Volume 31, Number 5 issue of the Journal of Global Marketing, JGM. In this special issue, we have included four excellent manuscripts, which focus on the global tourism and service industries. The same are discussed briefly in this editorial.