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Developing a Case Writing Club to Create Local Cases in a Private University in Puebla, Mexico

In a business school in Puebla, Mexico, numerous methodologies were introduced to create a more active learning environment as part of the new educational model. One of such methodologies was the use of case studies. Initially, cases were bought from different case centers, and/or adapted from books, which was costly and did not necessarily help students from rural communities and small villages understand the reality that businesses in the region were facing. An initiative was established to develop a writing group integrated by faculty members. Integration was fast and smooth, and the initiative turned into a writing club that produced case studies based on local businesses and businessmen, and specialized in rural and marginalized communities that have developed different entrepreneurial projects. The process in which the group was organized and the methods used to promote collaborative writing are described including the tricks of the trade of the group, which in only two years has created a repository of over 50 cases. The cases will be published as a book in 2019.