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Social and Political Event Analysis based on Rich Media

This tutorial aims to provide a comprehensive overview on the applications of rich social media data for real world social and political event analysis, which is a new emerging topic in multimedia research. We will discuss the recent evolution of social media as venues for social and political interaction and their impacts on the real world events using specific examples. We will introduce large scale datasets drawn from social media sources and review concrete research projects that build on computer vision and deep learning based methods. Existing researches in social media have examined various patterns of information diffusion and contagion, user activities and networking, and social media-based predictions of real world events. Most existing works, however, rely on non-content or text based features and do not fully leverage rich multiple modalities -- visuals and acoustics -- which are prevalent in most online social media. Such approaches underutilize vibrant and integrated characteristics of social media especially because the current audiences are getting more attracted to visual information centric media. This proposal highlights the impacts of rich multimodal data to the real world events and elaborates on relevant recent research projects -- the concrete development, data governance, technical details, and their implications to politics and society -- on the following topics. 1) Decoding non-verbal content to identify intent and impact in political messages in mass and social media, such as political advertisements, debates, or news footage; 2) Recognition of emotion, expressions, and viewer perception from communicative gestures, gazes, and facial expressions; 3) Geo-coded Twitter image analysis for protest and social movement analysis; 4) Election outcome prediction and voter understanding by using social media post; and 5) Detection of misinformation, rumors, and fake news and analyzing their impacts in major political events such as the U.S. presidential election.