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The Large Society Problem in Northwest Europe and East Asia

Kinship was the organizing principle of early societies, defining how people should behave toward each other. Social and economic activity was thus organized mostly among closely related individuals, a limitation that would keep societies from realizing their full potential as they grew larger. The “large society problem” has not been fully solved anywhere, but Northwest Europeans and East Asians have gone the farthest toward a solution. In general, the solution has been to weaken the relative importance of kinship and strengthen forms of sociality that can include everyone, and not just close kin. In particular, one must think and feel in certain ways, i.e., be susceptible to social norms that are absolute, universal, and independent of kinship; feel guilty after breaking social norms; feel empathy for non-kin; and orient oneself toward society. This mindset shows similarities and differences between Northwest Europeans and East Asians. Both groups adapted to a larger social environment by becoming more empathetic toward non-kin and more susceptible to universal social norms. Northwest Europeans became more individualistic while acquiring stronger internal controls of behavior (affective empathy, guilt proneness). East Asians became more collectivistic while acquiring stronger internal controls (cognitive empathy) and stronger external controls (shaming, family-community surveillance, inculcation of normative behavior).