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Effective primary prevention programs in public health and their applicability to the prevention of child maltreatment.

Principles of public health practice can be applied to problems, such as child maltreatment, that have behavioral antecedents and injury outcomes. Successful campaigns to promote bicycle helmet use to prevent brain injury and to promote supine sleeping to prevent sudden infant death are described. These programs were universally applied, featured simple behavioral goals, were based on the best available evidence, and monitored both behavioral and health-related outcomes.