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Multi-Agent Tourism System (MATS)

In this chapter we propose the architecture of the multi-agent tourism system (MATS). Tourism information on the World Wide Web is dynamic and constantly changing. It is not easy to obtain relevant and updated information for individual user needs. A multi-agent system is defined as a collection of agents that work in conjunction with each other. The objective of MATS is to provide the most relevant and updated information according to the user’s interests. It consists of multiple agents with three main tiers such as the Interface Module, Information Management Module, and Domain-Related Module. We propose the Rule-based Personalization with Collaborative Filtering technique for effective personalization in MATS which can address the limitations of pure collaborative filtering such as scalability, sparsity, and cold-start problems.