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Consumerism in the health care setting: an exploratory study of factors underlying the selection and evaluation of primary medical services.

Recent policy initiatives in Australia have continued the debate concerning the appropriate model of health care for this country. A market economy model, predicated on the existence of true consumerism, has been promoted by influential organisations to replace the current system. To test the validity of this perception and to explore the level of consumerism which exists in the Australian health care setting, we undertook a cross-sectional survey of general practitioner attenders in the outer western and northern suburbs of Sydney. Three hundred and thirty-three patients from six general practices were polled over a two-week period in March 1990. Far from demonstrating consumerist behaviour (especially the considered selection and evaluation of services), the survey population was strongly attracted to the traditional model of medical care, which is characterised by the trusting and dependent relationship of patients with their doctors.