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The Day after: A Critical Review

Daniel Boorstin (1977) argued that as the means of mechanical and electronic reproduction became available, American society was invaded by pseudoevents. Pseudo-events are planned events, whose relationship with the underlying reality is ambiguous. They are anticipated by publicity, surrounded by talk and the use of superlatives, created to be reported, and justified by the amount of money spent on them. Boorstin further noted that Americans live in the midst of such events, often unable to distinguish them from the "facts of existence."