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Problems and Countermeasures of TV News Broadcasting in the Era of Media Integration

: With the development of science and technology, TV, as a kind of media, plays an increasingly important role in the national economic and social development. People know and understand the world and society through TV news. When people watch TV news, they are not only satisfied with listening to sound and watching pictures, but also pursue deeper spiritual satisfaction and aesthetic pleasure. Furthermore, the requirements of TV news announcers in all aspects are becoming higher and higher. This paper analyzes the problems of TV news broadcasting in the age of integrated media, and explores how to improve the quality of TV news broadcasting and meet the personalized needs of the public