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The Adjustment of Developing Strategies of Domestic Enterprises Under the Condition of Global Business (Прилагођавање Развојних Стратегија Домаћих Предузећа Условима Глобалног Пословања)

In order for a small country, such as Serbia, to be included in the trends of the modern world market primarily depends on the quality of the functioning of domestic enterprises as leaders of the economic integration. This serious and responsible task should enable domestic enterprises to handle international competition successfully. Having that in mind, this paper emphasizes the need for creating and strengthening the international business orientation of Serbian enterprises which function in conditions of the world economic crisis.