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Educational Tourism in Regional Areas

In Japan, the number of international tourists is increasing, but they are concentrated in a few limited areas. Regional areas have tried to welcome international tourists for regional revitalization, but in vain, due to the lack of dedicated human resources. Some Japanese universities or colleges have launched educational programs where students communicate with residents and identify the problems and values specific to regional areas. This chapter introduces two case studies of programs that required university students from urban areas to visit regional areas as domestic tourists. Students reported on the value of the areas to others, including regional residents and international tourists, and developed as coordinators. Coordinators do not have to be the residents in the area. Rather, dual-site residents may lead regional tourism, bridging urban and regional areas, and involving international tourists. They could not only lead international tourism in regional areas but also solve the depopulation problem across Japan.