{'fraction_non_alphanumeric': 0.014462809917355372, 'fraction_numerical': 0.015151515151515152, 'mean_word_length': 4.930612244897959, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
Young adults, the target of below-the-line advertising.

South Africa has instituted some of the most progressive tobacco control legislation in the world through promulgation of the Tobacco Products Control Amendment Act of 1999, which inter alia banned advertising and promotion of tobacco products. These steps were instituted with the express intention of protecting young people from the harms of tobacco use. It is well known that most adult smokers initiate smoking during the youthful years, and if adolescents do not initiate smoking by 18 years of age they are unlikely to do so as adults. The global increase in adolescent smoking during the 1990s provided the impetus for focused efforts to control adolescent smoking rates. The tobacco industry also made an about-turn in its policy towards young people after their efforts to hook young smokers were exposed with the release of internal documents into the public domain. The industry is now attempting to re-build its credibility by using public campaigns that profess its commitment to preventing adolescents from smoking. Yet one of the concessions that the industry fought hard to maintain during the multiple litigations in the USA was the freedom to promote cigarettes in adult-only venues, namely bars and nightclubs frequented by young adults.1,2 It is therefore not altogether surprising that in the 1990s smoking rates in the USA climbed among young adults aged 18 - 24 years.1,2