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LAYERS OF “NETWORKED PRIVACY”: CONTEXT COLLAPSES ACROSS RELATIONS, TECHNOLOGIES, INSTITUTIONS, AND DATA

Informational privacy means an ability of individuals to self-determine their information flow by controlling the data’s whereabouts (Westin, 1966). The understanding of privacy has constantly evolved as new communication technologies introduce a set of problems that go beyond traditional settings one’s privacy is expected (Igo, 2018). “Networked privacy” (boyd & Marwick, 2011; Marwick & boyd, 2014) is one of the frameworks that theorize what privacy looks like in the digital era characterized by popular social media platforms. Marwick and boyd (2014) suggest considering “ongoing negotiation of contexts...[where] contexts regularly blur and collapse” (p. 1063) in the networked new media environment. While “networked privacy” as suggested by Marwick and boyd (2014) provides a useful lens to analyze privacy challenges arising with new media in terms of horizontal privacy–privacy of individuals from other individuals like family members or friends (Quinn & Epstein, 2018), it does not address vertical privacy– privacy of individuals from institutions such as government or corporations.