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Understanding Usage of Memes over Social Medias through Semantics: A Survey

This article investigates the context in which people use memes and their intentions behind using them. Memes, as content or concept that are derived from culture or inside jokes and take the form of an image, video, or gif, users of social media often use their memes in various types of situations. By gathering opinions from memes users on their memes usage and interactions, the results tackle semantics (usage and relationships, situations and circumstances) in the context of the memes. The result shows that people tend to 1) use memes with close friends in the social media channels; 2) vary use of memes depending on the size and relationship of audience of their posts; 3) incorporate them as a lubrication of their conversations to make it more relatable, fun, and light-hearted; 4) utilize memes to express their intended emotions more effectively. Understanding how people use memes can be useful for designing spaces and tools that can best facilitate this new form of conversation in CMC (Computer Mediated Communication) platforms.