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Islamic Marketing Management Information System Model

In various literature, the marketing information system model has been defined in various forms such as McLeod 
and Schell (2007), O’Brien and Marakas (2011) and Kotler and Armstrong (2014). But no one has looked at the 
Islamic perspective regarding marketing management information systems. This study purporse discuss the 
marketing management information system mode an Islamic perspective where every aspect of information is 
included in Islamic values. This paper can be used as a development literature in the field of management 
information systems. The results of this study found that inputs in marketing management information systems 
consist of Maximizing Value Information Systems, Market Information Systems and marketing research. While 
output produces a sharia marketing system consisting of products, values, promotions and places or distribution. 
The concept of Islamic marketing management information systems is based on the theory of Maqāṣid Syarī'ah. 
This theory comes from the Qur'an and hadith.