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Touring Italian Rhodes

Starting in 1912, the Italian state commenced a series of initiatives aimed at the restoration of medieval and Ottoman heritage in the island of Rhodes. Preservation programs eventually inspired a master plan for new architecture and infrastructure which could make the island well-known among and appeal to international tourists. Italian urbanism brought Rhodes into economies of colonial representation and into line with the ‘chronopolitics’ of the Fascist state. The chapter describes urban planning, tourism sites, and the re-grafting of the Ottoman past in the creation of a new cultural landscape, and discusses the framing of the island in photography, guidebooks and travel memoirs. The grooming of Rhodes implied exoticization, the making of the island into an object of colonial fascination, but also modernization and modernity for touristic consumption. Although the cultural landscape evolved alongside shifts in politics of the Fascist regime, the careful curation of Rhodes for an experience of ‘Mediterranean’ culture and holiday is one of the strongest legacies of Italy’s colonial rule in the region.