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Employee Engagement in CSR: Paving Way to Individual Social Responsibility-A Case Study of Persistent Systems Ltd

Abstract Employee engagement has been one of the most successful tools by HR to maintain work life balance, job satisfaction, and job retention. While a lot of initiatives have been taken with respect to employee’s area of interest, a new way has been introduced in the field of CSR wherein it’s not just limited to employee’s engagement, but employees are indeed the agents of change. The study focuses on employee engagement activities in CSR conducted at Persistent Systems Ltd, using extensive primary data to determine how social volunteering is changing the lives in community and engaging employees on a deeper level.