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Revealing the Socio-Technical Design of Global E-Businesses: A Case of Digital Artists Engaging in Radical Transparency

Global e-businesses such as Google, Amazon and E-bay affect both users and society. How can society begin to understand this duality in the socio-technical affordances of e-business? This paper examines a digital art performance as an example of the tensions between capitalist businesses and the public commons. Using notions of transparency and knowledge as a form of Knowledge Management rooted in Nonaka's SECI Model, it examines ways in which knowledge about how Google uses the Internet are made explicit through the digital art performance. It discusses the implications for both defining a macro level of socio-technical design and using dimensions of transparency to understand technology based Internet business, positing global Internet business as having two levels of socio-technical design-1 the micro level, dealing with user interaction, and 2 the macro level, dealing with the social design and implications for society inherent in pervasive technology based businesses. The Macro level of design is operationalized through a combination of knowledge management theory and dimensions of transparency.