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Strategy for Ecotourism Based on Intangible Heritage Local Wisdom

Ecotourism plays an essential role in understanding, supporting and preserving the natural and rich cultural heritage of the Bali community. The character of Balinese culture and heritage which includes symbols, signs, written art expression, language, lifestyle, ritual systems, traditional knowledge and mythology inherited by their predecessors are the main attraction for the world of tourism. The changes and shifts in the way of life, culture, and ritual systems in society are inevitable due to the rapid global technological advancement. However, this shift is not a problem assuming the character and identity of Bali tends to always reflect their predecessors’ cultural heritage. Tangible heritages are restored when there is damage due to natural selection, however, the reverse is the case in the preservation of intangible cultural heritage, which experiences changes because of the mixed use of various cultures in the world. Therefore, this study aims to determine the following (i) The philosophical study regarding the essence of preserving intangible cultural heritage and (ii) The concept of managing intangible cultural heritage of Bali for proper preservation with the dynamics of global cultural development. This is a qualitative research, with data validation developed through dialogue and special interviews by considering social phenomena in the community. Furthermore, data were collected through field observations and document studies, with the theory of space, human and culture correlation used to study the problem. This research has the ability to determine the essence of preservation and the concept of governance in Bali's intangible cultural heritage using the dynamics of global cultural development by comprehensively examining its objects, formation process and benefits to local, national and international communities. The result showed that a mutually supportive and decisive governance concept is needed to preserve and sustain the cultural system in Bali. Benchmarks for the preservation of cultural heritage are focused on the form and various surrounding factors in a deep, structured and systematic way.