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The mass media and the retention of Spanish by Chicanos

The rate and degree of linguistic assimilation of various ethnic groups in the United States is presently a subject of great interest in the social sciences. The impact of English and foreign-language mass media on the above process is one variable that needs to be researched and documented. This paper will attempt to shed some light on the status of Spanish mass media in the United States and their use in Chicano communities vis-a-vis English mass media.