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PROBLEMS OF SOCIAL CAPITAL FORMATION IN UNIVESITY ENVIRONMENT

The article examines the problems of social capital formation in the academic environment of a higher education institution, namely the role of trust, approaches to measurement of social capital and the connection of human potential with social capital. Analysis of scientific works of classics by F. Fukuyama, M. Woolcock, J. Coleman, R.Patman allowed to determine that social capital characterizes relationships between people, when each person decides in what way build your environment, how to exchange different resources with partners. Social capital includes those aspects of the social structure that ease human action within a group and the solution of social problems of society, which is directly related to the resources of social capital. Trust is studied as an important element of social capital, the formation of which is greatly influenced by norms and rules or systems of ideas about correct and incorrect behavior and results determined by trust have an integrative effect of self-organization. Trust turns not only into a key factor in the success of individual personalities, but is a key to the transformation of knowledge into a source of social wellbeing. It was determined that trust can be considered an integral indicator of social capital because it reflects a set of informal norms in action and is an important basis for the formation of social capital, because thanks to trust, strong social ties are created, which are a kind of support for each individual in the social network of the university environment. The essence of proximal and distal indicators of measuring social capital is revealed. The role of human potential in the formation of the social capital of the student community has been clarified, the typology of potential and the correspondence of each type of potential to a separate type of social capital have been made.