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Agrilnfo: An agricultural information system based on a call centre in China

Abstract This paper presents research to develop an agricultural information system based on a call centre (Agrilnfo) by Key Laboratory for Modern Precision Agriculture System Integration, China Agricultural University. Based on investigations, we analyse user needs and the difficulties involved in developing the system. User needs, architecture, main components, functions and working processes of the system are described. Last, we discuss the piloted effects of Agrilnfo and draw conclusions. Valuable insights into the use of the call centre as a tele‐consultation tool in agriculture are highlighted. Agrilnfo was piloted in the north of China. It shows that Agrilnfo can remove barriers by transmitting agricultural information to rural areas and provide a multilayer information service to match different farmer demands.