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Beyond “Political” Communicative Spaces: Talking Politics on the Wife Swap Discussion Forum

ABSTRACT Net-based public sphere researchers have examined online deliberation in numerous ways. However, most studies have focused exclusively on political discussion forums. This article moves beyond such spaces by analyzing political talk from an online forum dedicated to reality television. The purpose is to examine the democratic quality of political talk that emerges in this space in light of a set of normative criteria of the public sphere. The analysis also moved beyond an elite model of deliberation by investigating the use of expressives (humor, emotional comments, and acknowledgments). The findings reveal that participants engaged in political talk that was often deliberative. It was a space where the use of expressives played a significant role in enhancing such talk.