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Would You Like to Trade Your Energy? A Comparative Survey Experiment on Energy Trading Platforms

As energy markets are becoming more decentralised, energy trading platforms are emerging as significant tools to facilitate the coordination of energy consumption and generation, encouraging the use of renewable energy. Focusing on a set of three different European countries, we disentangle the effectiveness of both economic and non-economic incentives in fostering energy trade via trading platforms. We use an incentivized survey experiment to collect data about consumers’ and prosumers’ willingness to participate in an energy trading platform. We find that the monetary incentive is not necessarily the main reason why people would choose to trade their energy, but other dimensions, such as environmental concerns, independence from the national grid, and having used the technology previously, play an important role.