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Brainstorming pitfalls and best practices

“Let’s get together and brainstorm!” You have probably heard this call to action many times. Group brainstorming seems like a simple undertaking—you get a group of people together, present a topic or problem, and then ask the group to generate as many ideas as possible. When you are done generating ideas, you apply a selection technique for deciding which ideas will be investigated further. The most basic principles for successful group brainstorming are [4]: