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Are social networking platforms the key to effective social distancing for COVID-19? (Preprint)


 UNSTRUCTURED
 If health systems are to effectively employ social distancing measures to in response to further COVID-19 peaks, they must adopt new behavioural metrics that can supplement traditional downstream measures, such as incidence and mortality. Access to mobile digital innovations may dynamically quantify compliance to social distancing (e.g. web mapping software) as well as establish personalised real-time contact tracing of viral spread (e.g. mobile operating system infrastructure through Google-Apple partnership). In particular, text data from social networking platforms can be mined for unique behavioural insights, such as symptom tracking and perception monitoring. Platforms, such as Twitter, have shown significant promise in tracking communicable pandemics. As such, it is critical that social networking companies collaborate with each other in order to (1) enrich the data that is available for analysis, (2) promote the creation of open access datasets for researchers and (3) cultivate relationships with governments in order to affect positive change.
