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Priming Bush and Iraq in 2008: A Survey Experiment

Using a question-order experiment, half the respondents in a national RDD (random digit dial) likely voter survey taken just prior to the 2008 Presidential Primary election were primed to think about President Bush and the war in Iraq before making their candidate choice. Results show that the priming had a significant effect on their candidate choice, and that priming individuals to think about the war significantly aided the candidacy of eventual Democratic nominee Barack Obama, more than doubling his support, and hurt then Republican front-runner Rudy Giuliani, cutting his support almost in half.