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ISO 16355 in software-intensive business

The Software-Intensive Business represents a shift from value creation in development of new products to a trend towards cross-industry enterprise networks and collaboration, including almost every industry. This also has an impact on the entire development process of products and services as it will be even more important to understand the real customer's demand. ISO 16355 is a standard based on Quality Function Deployment (QFD) for converting fuzzy customer needs into more-specific functional requirements. This research-in-progress paper examines the question of how ISO 16355 can be potentially used to support the development of new Software-Intensive Products and Business models.