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Examining mobile medical app usage intentions (Preprint)


 BACKGROUND
 The successful operation of medical mobile applications primarily depends on the extent to which users are fully motivated to adopt it.
 
 
 OBJECTIVE
 Therefore, the primary purpose of this study is to investigate the factors influencing mobile medical application usage intentions.
 
 
 METHODS
 This study applied the Unified Theory of Acceptance and Use of Technology (UTAUT2) to build a comprehensive model that explains the usage intentions of mobile medical apps.
 
 
 RESULTS
 Research findings confirm the validity of the UTAUT2 in explaining the intention of using mobile medical apps in the context of mobile medical services. Also, the results focus on the enhancement in the role of the other, rather contextual attributes of the IT/IS environment (i.e., personal involvement and personal innovativeness).
 
 
 CONCLUSIONS
 By conducting surveys, mobile medical app designers can know that personal involvement and personal innovativeness leads to influences on the effectiveness of corporate marketing efforts about using mobile medical apps.
