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Mapping the Field

Hofstede's investigation of culture and cultural dimensions is the most widely cited research in the analysis of topics related to the field. How the author presented his work had an impact in the past, and still has an impact on today's scholars and practitioners who, thanks to its dimensions, are able to implement a framework that helps to deepen processes of cross-cultural relationships. However, such innovative research has often been criticised by the same academics that were putting it into practice. On the other hand, many scholars consider his work to be a milestone. This chapter reviews Hofstede's cultural dimensions and explores both sides of the argument, summarising the pros and cons of applying his approach to ethics and sustainability. The work also recommends areas for further discussion and research, as three of the dimensions proposed by Hofstede will become foundation for the development of the remainder of this book.