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Visual Propaganda and the Aryan Family : The Difficulties of De-Emancipating Women of the Third Reich

In alignment with its racial ambitions, the Third Reich implemented a robustly maternalistic propaganda campaign in attempt to convince “racially superior” women to return to the home and bear many children. Because women could create a “racially pure” state through their reproductive capabilities, they became the main targets of such propaganda. This project analyzes the power of the visual in invading the female private sphere for the public benefit, specifically placing poster propaganda of mothers and families in their social, ideological, and visual contexts. It also identifies how visuals used the female body as an ideological map for Nazi racism and, in turn, fashioned women’s identities as wives and mothers. Many scholars have argued that the myriad propaganda implemented by the Nazis was ineffective in increasing the birthrate. This project explores this finding by searching for a potential semiotic disconnect between the Nazis’ images of the ideal Aryan woman and an audience that had emerged from Weimar female emancipation. Ultimately, this project assesses the effectiveness of Nazi visual propaganda aimed at Aryan girls and women, which ultimately argued that motherhood – above all – glorified the Third Reich. Abstract