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Innovation in Tourism Service Development in Budapest

Both food tourism and literary tourism are increasingly popular products in the global market, but there is relatively limited collaboration between the two areas. In addition to providing an overview of the role of creativity and innovation in tourism development, with special emphasis on gastronomic tourism and literary tourism, the paper presents a unique hospitality concept that fuses gastronomy with literature, demonstrating the use of creativity in successful tourism product development. The research is based on qualitative methods: interviews with the business owners were used to explore the innovation process and the factors affecting the company's operations, and content analysis of customers' reviews on social media sites and the restaurant's media coverage were used to evaluate the role of creativity in the restaurant's success.