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Analysis and Design of CRM System for PT. Askrindo

Marketing is vital in the process of selling the company's products. Based on the interview results, the CRM system at PT Askrindo has several problems that include a lot of redundant data, the number of users who use the CRM system has not reached 100%, and there is a mismatch in CRM system reports with the financial information from the company. This research aims to identify problems, analyze needs, and design new prototype CRM websites to provide solutions to companies to solve the issues. The process of creating CRM is carried out by prototyping the model method. The new proposed system has core features related to marketing business processes in addition to key account structure. The proposed system separates roles in marketing and customers to fit the condition of the new marketing division structure. The result of the proposed CRM application shows a promising system in helping the marketing department in this company.