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Strategic Communication for Sustainable Environmental Development in the Northern Nigerian Arid Zone

Nigeria is one of the world's most vulnerable countries to extreme weather conditions and natural disasters linked to climate change, the impacts of which are exacerbated by rapid population growth, a fragile economy, high dependence on rain-fed agribusiness, and the country's weak adaptive capacity. The lack of or poor application of environmental communication in a strategic approach is critical to all of these. Using a thematic conceptual review of existing literature, this chapter shows that strategic environmental communication can be applied more easily to mitigate the impacts of climate change and environmental degradation through the use of well-established communication strategies and instruments to save the environment for socio-economic development.