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Robert East, Malcolm Wright and Marc Vanhuele, Consumer Behavior: Applications in Marketing, South Asia Edition. New Delhi: SAGE Publications India Pvt. Ltd, 2009, Pp. 334, Rs 395 (ISBN: 978-81-321-0315-8[Pb]).

It deals with learning and development strategy, the process of learning and development programmes and events in three chapters. In chapters 43 and 44, understanding of how people learn and how learning takes place in an organization are discussed. The important concept of improving performance of mangers in their recent roles and preparing them to take greater responsibilities in future are presented in the last chapter of this part. Part IX, Rewarding People, has eight chapters which deal with design, implementation and maintenance of record systems that are geared to the improvement of organizational, team and individual performance. It covers all the technical and non-technical issues, monetary and non-monetary rewards in all the chapters. Part X, Employee Relations, has four chapters which cover a wider spectrum of employment relation than conventional industrial relation. The first two chapters deal with employee relations frameworks, such as collective bargaining, social partnership, and so on, and the second chapter deals with employee relations processes, such as arbitration, conciliation, harmonization, etc. The last two chapters highlight issues and methods of employee voices and communications. Part XI, Health, Safety and Employee Wellbeing, deals with the social responsibility of the organization to meet its obligations to provide for the health, safety and well-being of its employers. All these aspects are presented in the form of two chapters, that is, Health and Safety and Employee well-being. The last part, HR Policies, Procedures and Systems has three chapters which deal with the employment policies and procedures required for HRM. It also has a chapter on HR Information System which covers the use and introduction of HR information systems to record and manage HR data and support HRM decisions. At the end of the book, there are four Appendices having three sample surveys and one learning and development activities and methods. It also provides the readers access to a range of additional resources in the free resources section of the Kogan Page Website. This edition definitely provides latest concepts, examples that encourage and facilitate better learning. This Handbook is a must for all the students, academicians, practitioners in the field of management. The number of editions, that is, eleventh edition itself provides enough information about the quality and usage of the handbook. It can be considered as the ‘Bible of HRM’.