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Adoption of Weaving Craftsmen Innovation

: This study aims to determine the effect of trialability, compatibility, perceived ease of use, perceived benefits on the adoption of innovation. This research uses a quantitative approach, in which data and information are collected using questionnaire tools. The unit of research analysis is the Weaving artisans in Lampung. This research uses 139 respondents. The analytical method used in testing hypotheses is multiple regression. The results of this study: there is a positive influence between experimentation, compatibility, perceived ease of use, perceived usefulness together, or partially on the adoption of innovation.