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Guides as forest experience co-creators: lessons learned at Fulufjället National Park, Sweden.

Abstract
 This chapter explores the role of tour guides as human experience brokers of naturalness in forest areas. After outlining conceptual discussions around the role and tasks of the guide as experience broker, empirical findings from Fulufjället National Park (Sweden) are presented, showing the guide as a pivotal forest experience co-creator. Implications are discussed, with particular emphasis on how the guide's personal valuations of the forest, background and personal aims are reflected in the guide's pathfinding, storytelling and staging strategies, and on how tourists are positively impacted by unexpected and different ways of valuing, mapping and interpreting the forest landscape.