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The Reputation Battle

ON PAGE 18 OF THIS WEEK'S C&EN, Assistant Managing Editor for Business Mike McCoy writes, "The American Chemistry Council is embarking on an ambitious program to realize something that has eluded it for decades: abetter public image for the chemical industry". ACC's program is called "the reputation initiative," and, as McCoy explains, it is a multifaceted approach to improving the public perception of this vital industry. But if recent events are any indication of the future, the industry has a huge task ahead of it, because chemicals continue to be portrayed negatively. For example, on May 10, PBS aired a Bill Moyers television special titled "Kids and Chemicals," which poses the question, "Are everyday chemicals harming our kids?" The gist of this one-hour special is that children are unwittingly and constantly exposed to a soup of toxic chemicals—from pesticides to air pollution to lead in paint. Some of these chemicals ...