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TQM strategies in a developing economy: Empirical evidence from Nigerian companies

This study investigated the total quality management (TQM) strategies of Nigerian companies with regard to emphases on dimensions of TQM strategies, the impact of environmental factors on TQM strategies, and the empirical relations of TQM strategies, impact of environmental factors on TQM strategies, and measures of organizational performance. Using a survey research methodology, it was found that most dimensions of TQM strategies witnessed reasonable levels of emphasis, and the impacts of environmental factors on TQM strategies have been substantial. Statistically‐significant empirical relationships were established between most dimensions of TQM strategies and measures of performance. The findings have support in previous normative and empirical studies. Suggestions were made with respect to replicating the study in specific Nigerian industries and some developing African countries that have embraced the structural adjustment programme.