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A Study of the Consumer Preference towards Electric-bicycles over 2 Wheelers ( Motor Cycles ) amongst Youth with reference to Pune City

In the current market where innovation is the key and the customer is ready to pay the price for new products,the introduction of e bicycles in the Indian market is a new trend. The marketers are milking the opportunity of presenting the E Bicycles to the customers as a substitute to other two wheelers which are available in the market. This study aims at finding out the behavior of the consumer and its perception towards E Bicycle. To undertake this study survey method has been used for data collection through convenience sampling of 78 respondents. The data was later processed and interpreted. The findings show that the Consumer is viewing E Bicycles as a better option than the two wheelers in future in the scenario of the rising fuel prices and the environmental issues.