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Influence of Demographics on Female Consumer's Attitude, Intention and Shopping Behaviour Towards Online Apparel Purchase in Delhi & NCR

Technology has changed our day to day life. Online shopping has given a platform to females for making a balance in their professional and personal lives. The study is aimed to identify the influence of demographic factors mainly (Age, Income & Occupation) in formation of females' Attitude, Intention & shopping behaviour towards online shopping of Apparels. A sample of 554 female respondents of Delhi & NCR was collected through convenience sampling method with the help of questionnaire. To find out the association between independent variable such as age, income & occupation and dependant variable attitude, intention & shopping behaviour towards online shopping of Apparels ANOVA and T test were used. The result of the study found that attitude and intention is not affected by age but age affects the Shopping behaviour of females. Income does not have any impact on Attitude and Behaviour but income does affect the Intention of female respondents towards online purchase of Apparels. On the other hand occupation affects the Attitude, intention and online shopping behaviour as well.