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“It's Not Easy Being Green”: Environmental Advocacy and Policymaking in Chile

This article analyzes the collective action frames used by members of Chilean nongovernmental organizations (NGOs) while engaging in policy advocacy. The focus is a large-scale dam project along the Bío Bío River that generated controversy for more than a decade due to its impact on the environment and indigenous communities. It is argued that the environmental advocates’ reliance on certain frames hindered their ability to influence policymaking. They framed the neoliberal model as “pathologically” growth centered, unjust, and destructive. Additionally, advocates were besieged by counter frames portraying them as foes of modernization. Though compelling, the groups’ frames set them on a collision course with the policymaking establishment. In contrast, members of groups advocating for children used more effective discursive strategies and achieved a greater presence in policy debates. These arguments are supported with qualitative data collected primarily through interviews with NGO members, textual analysis of their documents, and news content analysis.