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An Overview of the Challenges faced during Cross-Cultural Research

Cultural diversity in cross-cultural research is something which academic researchers need to recognise. This paper is an overview of the challenges faced during a crosscultural research project in UK and in India. It identifies challenges which academic researchers can face in relation to data collection, cultural obligation and peer pressure, ethical considerations and awareness, the experiences working with a cross-cultural team and issues faced at personal level. This paper recommends ways for how such challenges could be addressed without compromising on the quality of the research. Personal experiences along with a review of literature in intercultural psychology suggest that an understanding of cultural norms, approaches and behaviours along with flexible and adaptable methodological and high ethical awareness are vital. Translation, instrumentation and data collection, cultural obligation and peer pressure are some of the crucial factors discussed.