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Anticipating Opportunities in the Portuguese Knitwear Industry: The Valerius Case

The case study of Valerius, a Portuguese knitwear company that built its competitive advantage developing internal resources, such as horizontal management organization based on dedicated teams with high independence, responsibility and flexibility to better deal with the business environment change in a fast moving market and R&D and Design Department which works in macro trends and anticipation of consumer behaviour launching disruptive projects. Those capabilities allowed Valerius to differentiate its services’ offer and can be characterized as the state of art in private label model of business in the Portuguese textile and clothing industry.