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CORPORATE SOCIAL RESPONSIBILITY AS A TOOL FOR IMPLEMENTING SUSTAINABLE CONSUMPTION AND PRODUCTION

The aim of the article is to demonstrate the relationship between the concepts of corporate social responsibility and sustainable production and consumption. CSR helps the organization increase efficiency and credibility, engage in dialogue and engage stakeholders in cooperation, as well as identify social, environmental and ethical risk management. The implementation of CSR requires a comprehensive change in the functioning of the enterprise. Companies that have implemented CSR should, above all, transparently inform consumers about their products, i.e. implement the principles of the European product policy and the guidelines
of sustainable consumption and production. The implementation of CSR principles into the company’s business strategy is conducive to building a long-term competitive advantage and relations with the social environment of companies and its stakeholders. For companies that adhere to the principles of CSR, this helps to effectively use the instruments of sustainable consumption and production and thus contribute to sustainable development while increasing European innovation potential and European competitiveness.

