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To Get to Know the Personality (Review on: M. Yu. Voronova (2019), The Theory and Practice of a Publicistic Portrait: a Scientific Edition, LAT & K, Kyiv, 312 p.)

The objective of the study is to analyze Malvina Voronova’s monograph “The Theory and Practice of a Publicistic Portrait” on the basis of research of its content, as well as to identify its importance for scientific development of this issue in the Ukrainian journalistic science and further development of genre of a publicistic portrait in journalistic practice.

Methodology of the study. The methods of analysis of documentary sources, observation, selection, division and interpretation of theoretical material of the analyzed monograph, as well as analytical method are used in the research.

Results of the study. M. Voronova’s monograph is the first comprehensive and in-depth study of the theory and practice of a publicistic portrait in the Ukrainian journalistic science. The author considers it not only as a journalistic genre but also more broadly as a socio-cultural phenomenon. The original classification of types of publicistic portrait is offered. The author managed to implement organically her own research concept in the monograph. Except the theoretical parts the availability of appendixes that allow generalizing the genre practitioners’ experience attach particular importance to this monograph.

M.Voronova relies on a large volume of empirical data in her research and demonstrates the ability to conduct in-depth analysis of this data.

Conclusions. The peer-reviewed research is groundbreaking in the choice of topic and the quality of its development. It is a major contribution to further development of journalistic science, including genre studies. The monograph may also be useful for portraitistspractitioners for further upgrading their skills.