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Assessment of Farmer Attitudes and Behavioral Intentions toward Bird Conservation on Organic and Conventional Florida Farms

Abstract: To enhance efforts to conserve birds, especially insectivorous species, we examined the social dimensions of conventional and organic farming in northern Florida ( U.S.A.). Using a framework for the adoption of agricultural innovations, we developed a 44‐item survey instrument to measure farmers' sociodemographic background, farm characteristics, participation in social organizations, communication and information networks, and perceived barriers and incentives to adopting bird‐friendly practices. Seventy‐six surveys were completed, with a response rate of 84% for organic farmers and 60% for conventional farmers. The population of conventional farmer was composed of more males who were older, less educated, and earned a greater income than organic farmers. Conventional farms were on average 20 times larger than organic farms and grew less than half the varieties of crops. These two factors correlated with higher agreement with statements that a considerable amount of money is spent on pest management and that leaf‐eating insects cause considerable damage. Fewer conventional than organic farmers scouted for pests daily, an important component of integrated pest management. Almost all farmers ( 95% ) reported recognizing most of the bird species on their farms. More organic farmers ( 31% ) than conventional farmers ( 12% ) reported more than 30 bird species on their farms. Farmers' overall willingness to attract birds to their farms was not correlated with economic or noneconomic incentives and barriers to adopting bird‐friendly practices, such as current costs of pest management, experience with bird damage to crops, and farmers' knowledge of insectivorous birds and birds on their farms. Innovations in current farming practices that could enhance bird populations should be disseminated through existing social networks and media channels identified in this paper.