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Telling a story Nirupama Akella

The genre of storytelling in the form of case studies is an effective way of teaching and learning. Contemporary research on the case method is absent in the academic discipline of communication. This issue needs to be addressed and research on the effectiveness of the case method needs to be done in the academic area of communication. This paper discusses the reasons behind the popularity of the case study method including its research paradigm. The final section of the paper discusses the scarcity of academic research pertaining to the case study method in the field The paper details a personal example focusing on the benefits of using the method of case study to effectively teach and engage students in the classroom.