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Tackling the problems of deficient data when planning for religious tourism management.

Abstract
 This chapter stresses the importance of available, relevant and up-to-date data for effectively planning for religious tourism, for the advancement of tourism knowledge and for the enhancement of visitor experiences (pre and post visit). The chapter highlights Italy, Saudi Arabia and Israel as exceptional cases when it comes to data about religious tourism and pilgrimage; and provides practical solutions for dealing with the lack of data in Ireland.