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MODERN TRENDS IN APPLICATION OF THE ARCHITECTURAL APPROACH IN THE DIGITAL TRANSFORMATION OF ENTERPRISE

Global transformational processes in the economy against the background of the systemic development of information technologies, as well as the forced acceleration of the transition of all processes and life support systems to digital format against the background of a global pandemic, led to the rapid development of entrepreneurial activity in the digital space. This transition is most observed in trade, education, as well as other sectors and spheres of the economy. Authors of this article, relying on a number of different studies of the DI (digitization index) of business over the past 5 years, conclude that there are a large number of unsolved problems in this process, despite the stable nature of this trend. Exploring the possibilities of the architectural approach as the most relevant way of transforming companies in the direction of digitalization, this article provides an overview of its three main schools. Using the accumulated theoretical research and experience in the practical implementation of business digitalization projects, the authors summarize main problems of implementing enterprise architecture management systems and determine main trends in further application of the methodology, clarify the concept of "enterprise architecture", "enterprise architecture management" and "architectural approach" in the context of their practical application.