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Health Communication and Mass Media: An Integrated Approach to Policy and Practice, by Ahmed, Rukhsana & Bates, Benjamin R.

As an emerging interdisciplinary field, health communication has become a subject of an increasing number of books. However, given its interdisciplinarity and methodological, theoretical, and topical breadth, much more may still be needed. In particular, books are needed that provide and/or deal with theoretical and methodological issues surrounding the rapidly changing social and cultural milieu of health communication due mainly to transformations in communication technologies. With an emphasis on the role of new communication systems in health communication, Health Communication and Mass Media: An Integrated Approach to Policy and Practice is a timely contribution. Health Communication and Mass Media: An Integrated Approach to Policy and Practice is edited by Rukhsana Ahmed and Benjamin R. Bates. The book comprises 15 chapters organized in five parts. The initial portion, the introduction, includes three chapters. The first chapter is an overview authored by the two editors and provides an account of the specific issues that the book focuses on as well as an outline of the contents of the book. Unlike in most introductory chapters, the editors usefully contextualize the book and trigger curiosity by putting forward theory-related and medium-related issues in health communication and their challenges. The editors then briefly describe the objectives of the book and its structure, and provide a short note as to who should read the book, why, and how. Chapter 2 (Bevan, Sparks, Ernst, Francies, & Santora) examines how and where the U.S. public obtains health care reform information. The authors explore public perception of information quality, level of information seeking, and