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Chronic accessibility of virtue-trait inferences : a social-cognitive approach to the moral personality

Following Higgins, King, and Mavin (1982) chronicity paradigm, we examined the eVects of chronically accessed moral constructs for prototypic moral character using two diVerent research paradigms, spontaneous trait inferencing and lexical decision. Study 1 presented target sentences in a deliberate or spontaneous processing condition. Recall was cued with either a dispositional or semantic cue. Moral chronics made more spontaneous trait inferences with dispositional cues than semantic cues. In Study 2, participants read stories about characters who did or did not help. Moral chronics were faster responding to probes reXecting negative evaluations of story characters who did not help when requested (e.g., “disloyal”). Findings support claims that the moral personality is usefully conceptualized in terms of the chronic accessibility of moral knowledge structures. © 2005 Elsevier Inc. All rights reserved.