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The smoking project as evaluated by smokers and non‐smokers

The purpose of one of the projects, whose social benefits we invited people to rate, was to develop a treatment to deter smokers from smoking. It was therfore of interest to compare the assessments made by smokers and by non‐smokers. The findings indicate that it would seem that smokers are more concerned than non‐smokers about the discomfort their habits inflict on others, and that they are also more aware that a research project that led to fewer people smoking would bring benefits to their fellows.