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Optimization of Profits by Benchmarking Supply Chain Costs - A Case for Apple Computers Incorporated

The continued international improvements in this 21st century have resulted in an ongoing change in the global economies and this has facilitated the capability to deliver goods and services to the wider and international marketplaces. Presently, there are recent global events of the coronavirus outbreak which was identified in Wuhan, Hubei province of China which has caused a worldwide public health emergency of international effects. This outbreak has major effects on international supply chain networks restricting the movement of raws material and essential goods and services bringing some businesses that depend on these supplies to slow down production and in some cases completely shut down. These restrictions on the movement of essential materials and human capital have not spared even the best-operated multi-billion dollar manufacturers of consumer electronics such as Apple electronics.