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Climatic Hazards and the Associated Impacts on Households’ Willingness to Adopt Water-Saving Measures: Evidence from Mexico

Numerous regions across the globe are facing water shortage challenges, and domestic water demands are predicted to grow vastly by 2050. In this regard, household water-saving measures are critical to adapt to future risks. Few studies have evaluated the association between climate change-related threats and their impacts on water-saving activities and intentions. However, a limitation in this line of research is the assumption that only the hazards that directly affect water shortages, such as drought, can influence water conservation behaviors. Our study takes a step forward to examine the possible association between other types of extreme climate events (in addition to drought) and household water-saving behavioral willingness. Mexico is used as a case study. The information from the most recent versions of two Mexican national surveys is employed. The potential roles of three demographic characteristics (age, gender, and education) are also investigated. We found that recent experience of harsh climatic events positively affects willingness to adopt water-saving measures (although this is a small effect). The results validate the significance of experiential knowledge as a driver to increase the willingness to act responsibly regarding water challenges. The lessons we derive are of significance for Mexico and other settings facing water crises and natural hazards.