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Development Strategy Analysis of Tourism Site and Attraction in Lasiana Beach of Kupang City

Lasiana Beach is a particular tourism site located in Lasiana Sub District, Kelapa Lima District, Kupang City. The lack of development and poor management renders the site to be unattractive to visitors. Minimum facility, roaming wild animals, rubbish and animal waste do tarnish the exoticism of Lasiana Beach. Moreover, there is a recent threat of wandering crocodiles, making visitors reluctant to visit Lasiana Beach. This research aims to: (1) analyze internal (strengths and weaknesses) and external (opportunities and threats) factors in the management of the tourism site and attraction of Lasiana Beach through an SWOT analysis, and (2) analyze the strategy which can be applicable to supportthe tourism site and attraction of Lasiana Beach through the SWOT. This research applies a qualitative method with a descriptive approach. The SWOT analysis matrix is used to analyze the strengths, weaknesses, opportunities and threats, method, and furthermore to craft a development strategy for the tourism site and attraction of Lasiana Beach. Data collection utilizes in-depth interviews, documentation, literature study, and observation methods.