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Acceptance of Computer Technology: Understanding the User and the Organizational Characteristics

A systematic analysis of acceptance of computer technology was conducted to identify variables that would provide insight to understanding technology acceptance. This led to a development of a comprehensive qualitative model that captures the individual and the organizational user characteristics that influence the acceptance of computer technology. This model suggests that designers must be mindful of the role that sociological and organizational variables play in technology acceptance. Such factors go beyond basic usability issues in the design process. Attention to these variables may increase the acceptance and therefore the diffusion of new computer technologies.