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The Silicon Peaches

This chapter acknowledges that, for many regions, the idea of attracting cutting-edge tech start-ups is almost irresistible. Seemingly every community aspires to become the next Silicon Valley. But is that feasible? This chapter make these lessons concrete by elaborating on the rapid rise and, even faster and deeper, decline of America’s first Silicon Valley—Cleveland, Ohio. It then shows the near impossibility of trying to become the next Silicon Valley by analyzing the mysterious failure of Atlanta, Georgia—a city that diligently followed all the advice ever given to an aspiring new start-up hub, but somehow was always left only with the “potential.” We will see how at multiple time-points Atlanta’s companies were the leading innovators with the best products in the newest information and communication technologies (ICT), only to falter and be taken over by Silicon Valley companies without leaving any apparent impact on the region. It then brings in social-network research and the concept of embeddedness to explain why trying to recreate a Silicon Valley is a doomed (and expensive) enterprise.