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Storytelling beyond body text in popular science books: a multimodal analysis

Abstract This article examines multimodal storytelling performed outside the main body text in book-length popular science. By employing a case study approach, the study examines three kinds of visually detached stories: i) fragmentary case stories of lay experience, ii) fictional stories of prehistorical lifeworld and iii) scientists’ personal stories with everyday photography. The article shows that detached stories are digressions from the locally, or also globally, dominant ways of making meaning. These digressions can be modality shifts (from verbal to multimodal) but also more complex shifts that engage with cultural boundaries of (popular) science. Furthermore, the article complements prior studies of photographic storytelling by discussing the affordances of everyday photography in public occasions. The analytic framework combines Systemic-Functional genre studies, Social Semiotic and related models of visual design as well as approaches to factuality and fictionality in Narrative Studies. The data consists of contemporary Finnish popular science books representing the natural sciences.