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We'll Miss You Steve: How the Death of a Technology Innovator Emotionally Impacts Those Who Use and Love His Digital Devices

The death of Apple co-founder Steven Jobs was accompanied by a period of public mourning. Reflections shared by both those he knew and those who were connected to him through the devices he pioneered were imbued with expressions of loss. The goal of the present research was to understand the grieving of those who knew Jobs through his devices, as a way of exploring how interpersonal emotions are shaped by relationships with technology. The findings from three studies conducted in the weeks after Jobs' death indicated demographic variability in mourning across the general population, suggesting that many people were more deeply affected by his passing. Latter studies highlighted the motivational factors that are related to the use of the Apple devices which were at play in shaping feelings of sadness and loss.