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SMS-based human-hosted interactive tv in Finland

Interactive TV entertainment has brought to life a new kind of TV game show host culture in Finland. A qualitative study of SMS-to-TV human-hosted interactive TV games, specifically, TV-mobile games and call quizzes, was conducted by recording sample interactive TV programs and corresponding discussion forums on the Internet and analyzing the content. The role of the human host in these programs was analyzed and discussed to answer these questions: Why is this interactive entertainment popular? What different dimensions can be found? How could this field be used more effectively and what are the aspects developers should pay attention to while designing iTV entertainment? This research is important beyond Finland since Finland tends to pioneer interactive entertainment that later spreads out to other countries