Measure. Learn. Enhance.

Our team executes over 100 campaigns each year—most for clients that have relied on BKM Marketing’s expertise for a decade or longer to grow their businesses.  

At the end of campaigns, we assess campaign performance several ways:

  • Did the program achieve its goal(s)?
  • Which audience segments were the most profitable?
  • How did the test cells perform?
  • Which response channels were most effective?
  • What was the cost per lead?  Per sale?
  • What was the closing rate?
  • What was the average sale?
  • How long was the response curve?
  • Were there any unusual circumstances in the marketplace?  
  • More competition than anticipated?
  • Bad weather?
  • Unfavorable economic factors (like a stock market correction)?

Answers to these questions create the knowledge platform for the next initiative.



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Balancing Inbound and Outbound Marketing Strategies.

A well-balanced marketing portfolio leverages a mix of inbound and outbound media and tactics to maximize aggregate engagement, conversion and pipeline velocity.

So how do you best go about rebalancing your marketing portfolio?


Download Balancing Inbound and Outbound Strategies: Effective Integrated Marketing in Action today and learn more.