Sep 25, 2015

Example of a Non-Relevant Email

Yesterday I've signed up for an another online language learning product. Soon after I've downloaded their iOS app and signed in in it using the same credentials.

Anyway I did get an email promoting their native apps next morning.

Why did it happen? Here're possible reasons:

  1. The product manager expected me to set up their app on another devices. But I don't really think that was the case.
  2. The info about apps installations happened after sign up isn't being passed into their ESP.
  3. Their email marketing manager just didn't really think about this use case and forgot to exclude users already having an app.

Sep 15, 2015

Gmail couldn't verify that this message was sent by

What does it mean to have this marker on emails for a bank? This will have a negative reputation impact and probably decrease customers' trust. The reputation and trust are the key values for banking business, aren't they?

Why did it happen? Probably because they set up a new SMTP server and forgot to update SPF and DKIM configuration appropriately:

Authentication-Results:;       spf=neutral ( <ip> is neither permitted nor denied by best guess record for domain of <from email>) smtp.mailfrom=<from email>

Sep 8, 2015

How to Get More Spam Complaints

I'm subscribed to a geeky blog platform which sends me a weekly digest. At some point I've understood I don't really read it, so I decided to disable the digest using a link from the email footer.

While the web page has been loading I guessed if it will require me to remember my login and password - that's a common mistake here in email world.

Everything went fine and I've seen a notification settings page with... digest option already disabled! Seems like I've tried to disable it last week too, but the setting just isn't taken into account.

Ok, you're getting another spam complaint, guys!