Rio 5-a-side challenge


Social campaign to find a male 5-a-side football team to take on Brazil’s female champions.

Insitu mobile screen

The Task

As part of Strongbow’s “Earn it” campaign they wanted to create an event that would get people talking and sharing.

The Solution

My role was to design the look and feel for the campaign and the Facebook sign up app that would accompany the campaign.

It had to appeal to the male only audience which this competition was aiming for. As it was meant to be a talking point at the pub the app also had to be responsive as guys would likely share it with their mates when out socialising.

Responsive app design