Building Systems for Your Influencer Business is Hard Work Not Busy Work

Mar 06, 2019

Hey friend,

I hear all the time from influencers how they don't have time to get organized in their business. I get that, I really do. I'm here to tell you that you've got to make time to organize your business. There's really no way around it because if you want to continue to grow your brand, your following, and make more money, your business has to be organized. 

I'm definitely not talking perfection here because, let's be real, perfection doesn't exist. What I'm saying is that in order to create a business that works for you, you've got to put some systems, organization, and automation into place along the way. 

I was listening to Clockwork by Mike Michalowicz on Audible (I'm bad at sitting down long enough to read a paperback) the other day and he dropped this truth bomb: "Building systems [for your business] is hard work, but it's not busy work." He goes on to say, “when we are thinking and not doing, it feels as though we aren’t bringing value to our business because we aren’t creating immediate results.”

So when you're sitting down to document the process of how you edit your blog, make sure all of the hyperlinks work, and schedule it out in your Wordpress site it definitely feels twice as hard as just doing it without documenting, BUT it's worth it! Why? This is a task you do on a weekly or even daily basis. Documenting it gets the process out of your brain and helps you recognize steps you might be missing or could do differently and/or faster. Plus, you're creating a vault of information for your current or future intern/assistant/VA to reference which will save you a TON of time, too. 

My point in all of this is that creating systems, organization, and automation for your influencer business doesn't provide instant gratification but it does create long-term value for you and your company. Getting sh*t done is not the goal. Instead, it's thinking about how the valuable work can get done more efficiently and (now or eventually) who you need to do that work.  

You can do this. Start with baby steps - like a plan for one day a week that you'll write and schedule all of your blog posts. Then, start to record how you do that. As you go you can add more to your information "vault" and you'll be well on your way to a more organized business that you love a heck of a lot more.




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