Marks and Spencer Case Study

Essay by CandyF16University, Master'sA+, July 2004

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With multiple stores in the United Kingdom, Europe, Canada, and the United States, Marks and Spencer is a leader in superstore retail organizations. The combination of quality and price under the St Michael brand name offers customers value for their money. I have examined and evaluated the operations of Marks and Spencer, LTD including its strengths and weaknesses. I recommend the following in order to ensure continued success for the future of all Marks and Spencer stores:

1. Find alternative sources to supply resources to Marks and Spencer stores abroad.

2. Increase marketing efforts.

3. Strengthen existing resources, add complementary resources, and develop new resources.

1. Evaluation of Current Objectives and Current Strategy:

The first objective of Marks and Spencer is to offer customers a selective range of high quality, well designed, and attractive merchandise at reasonable prices. In order to accomplish this Marks and Spencer sells all of its products exclusively under the St.

Michael label. The second objective is to encourage suppliers to use modern and efficient techniques of production and quality control dictated by the latest discoveries in science and technology. Marks and Spencer's strategy for achieving this was by employing a large number of scientists, engineers, and support staff whom along with merchandising and suppliers establish product specifications and monitor quality. Another objective is to expand stores for a better display of a range of merchandise and for the convenience of customers. The strategy to accomplish this is by modernizing all of Marks and Spencer stores and adding satellite stores where expansion of existing locations is not feasible due to space restrictions. The final objective is to promote good human relations with customers, suppliers, and employees. The strategy to achieve this is by fulfillment of customer's needs, a strong partnership with suppliers,