Product Analyst, Growth Marketing

  • San Francisco, CA
  • Full-time

Company Description


Job Description

The Automated Communications Team (ACT) builds tools that enable intelligent communication with Squares customers through digital channels and go-to-market teams. As an interdisciplinary team, we provide platform services like notifications to power product functionality, operations, analytics and targeting tools to grow and retain customer bases, and automation / optimization of these activities through data science and machine learning. We play an important role in balancing two evergreen objectives: maintaining our customers' trust and growing the Square ecosystem.

Within ACT, the Messaging Analytics team uses Squares vast collection of data to analyze and optimize Squares cross-sell, upsell, engagement, and retention initiatives. We:

  • Analyze and monitor top-line performance for all growth marketing channels, and recommend actions to optimize impact and efficiency

  • Partner with Squares product teams to set goals, and devise marketing tactics to achieve those goals

  • Size the potential impact of new growth channels and initiatives, and make recommendations to drive team-wide prioritization

  • Create self-serve analytics resources (e.g. dashboards, automated reports, analytics tables) to empower product teams with insights and visibility into category-level performance

As ACTs Product Analyst, your role will be a hybrid of traditional roles in product analytics, product marketing, and business intelligence. Youll need to synthesize trends and insights through the vast amount of data captured by Square, and develop actionable strategies to grow Squares sellers and their engagement with Squares products.

You will:

  • Partner with Squares product marketing teams to drive the design and implementation of Squares scaled cross-sell and engagement strategies

  • Develop data marts, dashboards, reports, and deep-dive analyses to inform the ongoing launch and optimization of marketing channels and initiatives

  • Devise campaign targeting strategies, design and analyze experiments, and publish results



  • 4+ years of experience in a variety of analytical roles: you thrive on combining rigorous data-driven analysis, strong business and marketing intuition and judgment, and an ability to work well across a variety of teams to solve complex problems, and have done so at a fast-growing technology company. Youve likely held roles in product analytics, marketing analytics, or sales operations.

  • Structured Problem Solving Skills:  You have experience applying structured analysis and  quantitative reasoning to solve ambiguous problems from beginning to end including: question formation, data model design, logging, ETL, validation, analysis, visualization, and presentation. Hands-on experience with segmentation, cohort, and product funnel analyses strongly preferred.

  • Data Fluency: You are an expert in building and using large data sets to extract insights, and have experience solving analytical problems using a variety of tools including database languages (e.g. SQL or BigQuery), analytics and visualization packages (e.g. Python, R, Looker, Tableau), and ETL tools (e.g. SqAirflow).

  • Ability to Influence: Experience managing cross-functional projects from start to finish and a track record of successfully building working relationships and influencing business partners. Strong written and verbal communication skills.

  • Efficiency: Excellent organizational and prioritization skills as demonstrated by experience autonomously driving multiple, competing projects under deadline pressure

  • Enthusiasm: youre passionate about Squares mission and excited to bring our products to more businesses

Nice to haves:

  • Experience designing and operationalizing data-driven marketing programs

  • Experience working at a rapidly growing technology company, especially one with a SaaS products or in the Fintech space

  • Familiarity with ETLs and data modeling concepts (e.g. star and snowflake schemas)


Additional Information
