Mobile Health (mHealth) Market - Growth, Trends, and Forecasts (2020 - 2025)

The Mobile Health (mHealth) Market is segmented by Service Type (Monitoring Services, Diagnostic Services, Treatment Services, Wellness and Fitness Solutions and Other Services), Device Type, Stake Holder, and Geography.

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America


20 %


Market Overview

The use of mobile devices by healthcare professionals has transformed many aspects of clinical practice. It has led to the rapid growth in the development of medical software applications (apps) for these platforms. Mobile devices and apps provide many benefits for healthcare professionals, most-significantly, the increased access to point-of-care tools, shown to support better clinical decision-making and improved patient outcomes. Moreover, factors, such as the increased awareness levels among the population about the potential benefits of healthcare management, increased need for point-of-care diagnosis and treatment, and increasing focus on personalized medicine and patient-centered approach, are driving the growth of the mobile health market. Rapid technological advancements in mHealth research generate both opportunities and challenges, including creating scalable systems capable of collecting unprecedented amounts of data and conducting interventions, while protecting the privacy and safety of research participants. Additionally, the stringent regulatory scenario for mHealth applications is expected to restrain market growth.

Scope of the Report

According to WHO, mHealth is a component of eHealth. To date, no standardized definition of mHealth has been established. For the purposes of the survey, the Global Observatory for eHealth (GOe) defined mHealth or mobile health as medical and public health practice supported by mobile devices, such as mobile phones, patient monitoring devices, personal digital assistants (PDAs), and other wireless devices. mHealth involves the use and capitalization on a mobile phone’s core utility of voice and short messaging service (SMS) as well as more complex functionalities and applications, including general packet radio service (GPRS), third and fourth generation mobile telecommunications (3G and 4G systems), global positioning system (GPS), and Bluetooth technology.

By Service Type
Monitoring Services
Independent Aging Solutions
Chronic Disease Management
Post Acute Care Services
Diagnostic Services
Self Diagnosis Services
Telemedicine Solutions
Medical Call centers manned by Healthcare Professionals
Treatment Services
Remote Patient Monitoring Services
Wellness and Fitness Solutions
Other Services
By Device Type
Blood Glucose Monitors
Cardiac Monitors
Hemodynamic Monitors
Neurological Monitors
Respiratory Monitors
Body and Temperature Monitors
Remote Patient Monitoring Devices
Other Device Types
By Stake Holder
Mobile Operators
Healthcare Providers
Application/Content Players
Other Stake Holders
North America
United States
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Middle-East & Africa
South Africa
Rest of Middle-East & Africa
South America
Rest of South America

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Key Market Trends

Remote Patient Monitoring Services are Expected to Show Better Growth in the Forecast Period

Global m-health by device type is segmented into blood glucose monitors, cardiac monitors, hemodynamic monitors, neurological monitors, respiratory monitors, body and temperature monitors, remote patient monitoring devices, and others. Remote patient monitoring devices have the highest share as it allows the monitoring and remote treatment of chronic conditions. Also, the development of various innovative system is helping in securely monitoring and reporting patient information in real-time circumstances. For instance, GoTelecare’s Remote Patient Monitoring (RPM) system sends instant alerts if there is a change in abnormality in the vital signs and helps timely intervention by the physician, and prevents further deterioration of patient health. Furthermore, owing to the rising geriatric population. there is shifting focus towards more ho care particularly in the developed markets and increasing concern for the constant monitoring of health parameters of old patients is also expected to drive the growth of the overall market.

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Asia-Pacific is Expected to have High Growth Opportunities in Mobile-Health (m-Health) Market

The Asia-Pacific region is expected to witness the highest growth rate during the forecast period. This is due to the increased awareness of diseases among the people and the high penetration of mobile platforms in the Asia-Pacific region. Several Asian countries are also adopting digital health strategies for managing healthcare delivery. For instance, in 2015, the Japanese health and life insurance giant, Japan Post offered mobile health devices to elderly citizens. Through this initiative, Japan Post is expected to gather more data about its customers, which thereby, can help in improving their overall well-being.

North America dominates the market of mobile health as monitoring services are largely adopted in the region. Europe and Asia-Pacific follow North America, in terms of market shares.

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Competitive Landscape

The mobile-health (m-Health) market is at a growing stage. Market players are focusing on new product launches, such as basic cardiology and blood glucose monitors. Moreover, smartwatches, health monitors, pedometers and activity trackers are some of the trendy wearable devices launched by several companies. Furthermore, companies are focusing on industry collaborations, mergers, acquisitions, and partnerships in order to enhance their presence in the mHealth market. For instance, in July 2017, Cisco acquired the network security startup, Observable Networks and in June 2017, Johnson & Johnson acquired Actelion.


Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Rise in Use of Smartphones, Tablets, Across the Globe

      2. 4.2.2 Increasing Focus on Personalized Medicine and Patient-Centered Approach

      3. 4.2.3 Increased Need of Point of Care Diagnosis and Treatment

    3. 4.3 Market Restraints

      1. 4.3.1 Data Security Issues

      2. 4.3.2 Stringent Regulatory Scenario for mHealth Applications

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 By Service Type

      1. 5.1.1 Monitoring Services

        1. Independent Aging Solutions

        2. Chronic Disease Management

        3. Post Acute Care Services

      2. 5.1.2 Diagnostic Services

        1. Self Diagnosis Services

        2. Telemedicine Solutions

        3. Medical Call centers manned by Healthcare Professionals

      3. 5.1.3 Treatment Services

        1. Remote Patient Monitoring Services

        2. Teleconsultation

      4. 5.1.4 Wellness and Fitness Solutions

      5. 5.1.5 Other Services

    2. 5.2 By Device Type

      1. 5.2.1 Blood Glucose Monitors

      2. 5.2.2 Cardiac Monitors

      3. 5.2.3 Hemodynamic Monitors

      4. 5.2.4 Neurological Monitors

      5. 5.2.5 Respiratory Monitors

      6. 5.2.6 Body and Temperature Monitors

      7. 5.2.7 Remote Patient Monitoring Devices

      8. 5.2.8 Other Device Types

    3. 5.3 By Stake Holder

      1. 5.3.1 Mobile Operators

      2. 5.3.2 Healthcare Providers

      3. 5.3.3 Application/Content Players

      4. 5.3.4 Other Stake Holders

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

      2. 5.4.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Spain

        6. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. South Korea

        6. Rest of Asia-Pacific

      4. 5.4.4 Middle-East & Africa

        1. GCC

        2. South Africa

        3. Rest of Middle-East & Africa

      5. 5.4.5 South America

        1. Brazil

        2. Argentina

        3. Rest of South America


    1. 6.1 Company Profiles

      1. 6.1.1 Medtronic PLC

      2. 6.1.2  Koninklijke Philips N.V.

      3. 6.1.3 Omron Corporation

      4. 6.1.4 Johnson & Johnson

      5. 6.1.5 Capsule Technologies, Inc.

      6. 6.1.6 AT&T Inc.

      7. 6.1.7 Cisco Systems, Inc.

      8. 6.1.8 Bayer AG

      9. 6.1.9 Samsung

  7. *List Not Exhaustive



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