Saturday, January 25, 2020

Bonjus does the #DollyPartonChallenge

So Bonjus did the #dollypartonchallenge (which is about which photo to put on which social media - linkedin, Facebook, instagram, and Tinder). How could this tie to the core brand message is beyond me. But it's a fad so brands will be on it. Still, I find it odd how much brands are relying on hypes and events as opposed to having a clear message to stick to.