Farmer centricity

Being farmer centric means providing a positive experience throughout the customer journey into the company, supporting the farmer’s needs in a profitable and sustainable way. The best way to this is by offering a complete and tailor-made solution, that combines the different aspects / building blocks needed to help them achieve success. 

As part of the Crop Nutrition strategy, we develop farmer centric solutions that commercially integrate knowledge, digital tools and services into our product portfolio, with a strengthened and aligned brand positioning. 

As an example of this brand position, we have launched NossoCafé in Brazil and ProteinPass in Europe, targeting the relevant farmers. 

nossocafe by Yara logo       proteinpass by Yara logo