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Founder + CEO, Wishbeads

Wishbeads is a Santa Monica, CA-based company that aims to inspire people to make a wish, put in the work, and make their wishes come true.


Santa Monica



Wishbeads founder Alexa Fischer is an actress, coach, author, and motivational speaker whose work helps people go after their dreams, build their confidence, and break free from fear. Using online courses, private coaching, and her goal-setting jewelry line, Alexa’s work has reached tens of thousands of people. She has shared her techniques with future leaders at the Girls Athletic Leadership School and current leaders at companies like Trader Joe’s, SONY, Google, PepsiCo, and IBM. Her Wishbeads jewelry is carried in boutiques around the country and has been worn by celebrities, friends, and folks young and old.

Q & A

What inspired you to become an entrepreneur?

There is something so deliciously enticing about having an idea and bringing it to fruition. Entrepreneurship is the perfect combination of heart and hustle. I was inspired to become an entrepreneur because I wanted the challenge of building something from scratch, from a vision that is deeply personal and for a higher purpose.

What does success mean to you?

For me, success is process, with no timeline and milestones - just a feeling of present to whatever is happening in the moment. When I can be in that space, I feel wildly successful.

Who inspires you?

There are so so so many people that inspire me everyday! From the smiles on my children's faces, the stranger who holds open a door, to the women I admire that have achieved "fame", I'm encouraged by the power of individuals to make a difference in this world, through kindness, compassion, action and courage.

What is your favorite quote?

Ah! this quote from Martha Graham is simply the best. As an entrepreneur, there is and endless urge to create and I've found a deep connection to these wise words...“There is a vitality, a life force, an energy, a quickening that is translated through you into action, and because there is only one of you in all of time, this expression is unique. And if you block it, it will never exist through any other medium and it will be lost. The world will not have it. It is not your business to determine how good it is nor how valuable nor how it compares with other expressions. It is your business to keep it yours clearly and directly, to keep the channel open. You do not even have to believe in yourself or your work. You have to keep yourself open and aware to the urges that motivate you. Keep the channel open."