Product Marketing Strategist
Bold Commerce
Winnipeg, MB, CA
6d ago
source : PostJobFree

What is Bold Commerce?Named one of Canada’s fastest-growing tech companies by Deloitte, Bold Commerce is a software company specializing in innovative ecommerce apps and solutions for businesses of all sizes.

We empower merchants both big and small by providing them with tools to make their ecommerce stores truly awesome.Staples Canada, Barstool Sports and tentree are among the 90,000+ brands in over 170 countries around the world that trust Bold’s suite of ecommerce tools to power their online stores every day.

We're made up of more than 350 professionals (and growing) who live and breathe ecommerce, and truly give a shit about what we do.

We call ourselves Builders.Here at Bold, we live by the BUILDERS Code, our shared set of practices, beliefs and values that help to shape this amazing company.

We believe in challenging each other to create the best products and to constantly improve, all to ensure we deliver the best results to our merchants at all times.

Why work at Bold?Our founders have worked to create and maintain a place that our employees look forward to coming to every day.

A place where you can learn and grow, where your ideas are valued and where you can do cool things, all while contributing to the larger success of the company.

At Bold we embrace and cultivate a culture of creativity, innovation, and collaboration in order to allow everyone to do their best work every day.

The Bold team is looking for an all-star Product Marketing Strategist to be a product and industry expert for specific Bold apps and solutions.

In this role, you will use your expertise to gain an understanding of our merchants inside and out and use this knowledge to inform opportunities for growth and optimization.

You will develop strategic marketing campaigns and work closely with both the product and marketing teams to bring in leads and generate new sales.

You will also apply strong writing skills to develop content, along with data and insights to help refine your campaigns.

Here’s what you will doBecome the expert for a subset of Bold products and solutionsAssess and analyze the competitive landscapeDevelop a deep understanding of the lifecycle of Bold’s merchants and identify opportunities for growth and optimizationDefine the strategy for generating a sales pipeline, deciding how to propel prospects through the buyer’s journey of awareness, consideration, decision, retention and advocacyCreate and execute on a wide range of content campaigns to drive awareness and engagement, including relevant content such as webinars, ebooks, infographics, drip email campaigns, blogs, etc.

Collaborate with team members to drive traffic to our content and optimize marketing funnelsRun marketing campaigns and other growth initiatives end-to-end spanning all marketing channels including email, social and digital advertisingWork cross-functionally with product, sales, Merchant Success and creative to meet growth targetsEnsure that all content is in line with both Bold’s brand and overall marketing goalsHere’s what we need from youDesire to get shit doneBelief in our core valuesFive years of experience in digital marketing or demand generation marketing role with a proven track record of delivering resultsDemonstrated success with end-to-end marketing campaign design, implementation, and project managementExperience in developing messaging, product positioning, content and journey mapping, and measurementFamiliarity with inbound and outbound channels (Digital, events, sales outreach, email, partner, content marketing)Experience with Hubspot, JIRA, and Google Analytics is an assetPost secondary education in Communications, Marketing, Business or a similar field preferredEcommerce knowledge and / or B2B SaaS demand gen experience with a strong desire to learn what you don’t knowA passion for software and technology solutionsA creative thinker with strong communication skills, able to effectively articulate concepts to management and teamsCollaborative, highly organized and skilled at balancing multiple tasks and deadlines in a fast paced environmentA self-starter who is able to learn independently and get up to speed quicklyAbility to cultivate an environment of teamwork, openness, creativity, and continuous improvementOther skills that will get you farMarketing experience in eCommerce, B2B or the tech industryBe a generally awesome human being : )Full-timeAt Bold, we work hard and we play hard! If you are a potential Builder and think you've got what it takes to be Bold, we encourage you to apply.

We promise it will be a career like no other! We get a lot of applicants, so we encourage you to do something that stands out.

Go above and beyond when you apply so you don’t get lost in the mix. Talk about a cool project you’ve done, drop us a link to your github or portfolio if applicable, or just impress us with your personality.

Show us that you have what it takes to be Bold!

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