native sons

native sons image for igc_shop 20140912

"the industrial design revolution"

the industrial design revolution was born on the back of a world war. young men came home and found a new lust for life together with a desire to create tend express. music, literature, art and architecture all flourished under the influence.

this new rebel spring fueled the desire for experimentation and "living now." crossing over the many genres of creative expression. gradually design became "lifestyle" leading to individual and group expression of who we are by the way we dress and decorate our living spaces, the cars we drive, bikes we ride and the music we choose as the soundtracks for moving through our world.

market research and marketing quickly changed the way that many people lived their lives. society began to morph into various taste groups and as mass marketing grew the divides between various groups became instantly recognizable.

there are many tribes of like-minded peoples roaming the earth dedicated to living true to their style and loyal to the brands and products that they choose to express who they are. "native sons" is a new eyewear and accessory brand that takes its name from the men who returned to create the wave we are still riding all these years to today. we thank those restless men who chopped military bikes, raced in the streets, put pen to paper and brush to canvas. at the same time, their brothers designed the new minimalist homes to hang the art and The Industrial Machine grew – creating larger, faster more fantastic machines and avant-garde architecture as well as the smaller utilitarian products that we use in our everyday lives.

with the appreciation of works gone by. tommy o’gara and shinsuke takizawa sat down and once again put pen to paper to create original well-balanced eyewear designed of the highest quality. created with simple handcrafted details, using only the best materials available, these products will last lifetime.

all acetates are original cellulose (plant) based with original long-diamond-tooled core wires and original arrow-shaped hinge design and constructed using star-nut configuration from days gone by to adjust and hinge mention, making it harder to loosen. what was once considered a utilitarian detail is now once again "good design". the beauty marks accenting the front connections and side temples appear striated and are finished in antique plating then hand-polished to leave a hairline finish.

metal frames are constructed in weld-lug style and are very bold, created with high-grade titanium and antique plated and hand finished with hairline damage. the temples are an interesting paddle configuration set to a length that will maintain tension on the temporal protrusion just behind the ear.

all frames were made in the light co. ltd. under watchful eye of hiroaki kobayashi and tommy. each frames is carefully quality controlled, shaped and packaged bu the light’s logistics.

"native sons" is 100% original, hand-drawn styles created in black box situation.