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Translating marketing materials and brand names involves a lot more than just a literal word for word translation. When Chevrolet introduced its car the Chevy Nova into the Spanish market the sales didn’t do so well.
The list goes on with examples of marketing translation mistakes that highlight the need and importance of getting translations checked by native and professional translators.
If you want to stand out from the crowd when taking your product abroad, you should invest in the services of a professional native language marketing translator. To get a quote or to enquire about something else, please complete the form below and we will get back to you.

The following few examples highlight how things can go horribly wrong when a company or brand name is translated badly or introduced into a target country with little or no research beforehand.
When marketing the product in Germany, they failed to realise that mist is slang for manure in German.
Just because a brand name is successful in one country doesn’t mean that it will automatically transfer to another country and language. Imaginez que vous marchez dans Burger King et vous commandez un repas Whopper et vous faire livrer dans les 2 minutes.
When they realised why this make of car wasn’t selling so well in Spanish markets they eventually renamed it the Caribe.

Les consommateurs font des jugements et les perceptions de fournir le service sur la base des employés dont ils interagissent avec.
Si vous entrez dans un restaurant à vos attentes sont d'un environnement propre et convivial.
Sur un avion si vous Voyage en première classe vous attendez suffisamment d'espace pour être en mesure de fixer!

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