Most physicians will tell physical therapists that they don’t read their mailers or marketing. They’ll also tell them that even if they did, it wouldn’t influence their referral behavior. But we know this isn’t quite true. Some mailers get read, while others do not. Some campaigns spur referral behavior, while others do not.
If you want to learn how to create physician letter campaigns that work, join us on the next Physician Marketing Web Conference, and get started building a referral generating system for your clinic today.