Brand Spotlight. Upright.

Introducing Upright!

Upright is a connected posture trainer that helps you improve your posture and reduce back pain. We are excited to partner with Upright on a new campaign to help them grow their brand!

Brand name: Upright
Year founded: 2015
What are Upright's mission and vision?

Mission: Improve posture habits over time unobtrusively.

Vision: Upright Technology is enabling people worldwide to sit, stand and walk with correct upright posture using leading posture training technology.

Why was the company started?

Upright's CEO developed the technology as a solution to help his mom stop slouching.

Upright technology
Tell us more about your product.

Upright is the world’s smartest posture trainer that helps you feel, look and do better. It prevents and relieves pain by helping you develop better posture awareness.
Upright devices come with a mobile app and a customized training plan. The device is placed on your back and vibrates each time you slouch, giving you a slight nudge to keep your back straight. Each day you train, it builds you habits and posture awareness.

What makes your product unique?

There is no other product on the market similar to ours. Upright technology:

  • Improves body alignment
  • Develops core strength
  • Strengthens back muscles
Upright technology
Tell us about your achievements.

More than 4,000 5-star reviews. 6000-8000 devices sold in a week. Mentioned in Forbes, BBC and Wall Street Journal among others.

Are you an affiliate or a media buying team and are interested in running traffic for Upright? Contact your affiliate manager or sign up to our platform, and we will be in touch shortly!