Darrell Backen Digital Marketing: COMPANY VEHICLE PARADE.



COMPANY VEHICLE PARADE.    This is such a simple concept, I don't know why more companies don't do this. If you have 3 or more company vehicles that are painted up in company colors you should stage an informal parade or convoy. To see 3 or more identical vehicle traveling together is extremely rare. This not only attracts attention but boldly states to the community that your firm is a major force in the market place. The most memorable display of this that I witnessed was a real estate company that had over 100 white cars that each of it's salespeople drove as their company car.     All the cars had the company logo painted on their doors. The effect was traffic stopping when they all would convoy together to view all the open houses on the market (as all Realtors do once a week). There were hundreds of other Realtors viewing these open houses at the same time but they were 'invisible' in their expensive luxury cars. There wasn't an open house viewing that went by with this 'parade' that didn't produce phone inquiries that eventually led to sales. From what I understand this real estate company became the number one selling company in that city within a year surpassing long established leaders! Anything is possible with the right marketing campaign!

Comment balloon 1 commentDarrell Backen • March 08 2010 11:44PM


Darrel - Thank you for sharing an informative and helpful blog.


Posted by John Pusa, Your All Time Realtor With Exceptional Service (Berkshire Hathaway Home Services Crest) about 10 years ago