RHB Bank Preparing to Take on the South East Asia Financial Segment

RHB Bank is one of the greatest integrated financial services group in Malaysia. Having the vision to further expand its share of the market within the South East Asia region, they’ve so far ventured into 10 countries which comprise of Brunei, Laos, Myanmar, Vietnam, and Singapore, to name a few. To make business expansion achievable, several solutions have been provided to the public to address both the personal and business needs such as the current account.

Setting up savings or current accounts by individuals and firms is indispensable. To attract smart consumers, RHB has offered a highly competitive interest rate account holders can take advantage of merely by depositing money into their respective accounts. While they provide traditional transaction facilities through ATM and CDM, the Bank had also launched RHB Now, their online banking services to boost efficiency.

RHB Bank happens to be monitoring the trend change in terms of purchase from using cash too without cash and spotted that it triggered even greater demand for credit cards. Based on the data collected across the globe and nationwide, more and more people appear to prefer buying online using a credit card every day. Hence, RHB made the right move by making it very easy for potential customers to apply for a credit card online and benefit from a low-interest rate.


Knowing there’s an urgent need to reduce the gap between supply and demand, the Bank took an extra leap forward to offer value-added credit card services that give cashback as well as other benefits the account holder can also enjoy as they go along the way.

For entrepreneurs and companies, they’re now able to engage with RHB Bank for corporate banking facilities. Businesses may make an application for business loans when they are interested, and also, they can engage in other types of corporate banking facilities. As some businesses requested, RHB Bank also offers online cash management services.

There’s one special class of customers that could reap out the most advantages from this: the small-medium enterprises. The services offered by RHB Bank can certainly make it possible for these business owners to gain more capital to expand their business by making an application for the loan. Additionally, SMEs within the e-commerce industry also can sign up for RHB’s effective retail solutions.

Notwithstanding, the bank has not lost focus on Syariah-compliant financial instruments. This can be principal because of increased demand by the customer in Malaysia. Knowing that banking facilities that follow the minimum Syariah requirement that include Islamic treasury, Islamic corporate banking, unit trust, and wealth management services are being put forward.

RHB Bank has seen a 24% annual brand value increase in 2016 which automatically places them within the top five positions for banks in the nation. In anticipation of the upcoming market growth, the Bank has started strategizing a more proactive strategy to keep its growth rate steady for years to come.

What are you waiting for? Open your current account with RHB now!