

When visiting our website, a small information file is sent to your computer, mobile, tablet (or other device) and this small information file is called a “cookie”. In essence, it helps recognise you on future visits to our website.

However, cookies also do a number of other jobs, such as remember what you have in your basket and what items you have looked at. Our aim is to improve your experience on our website with the use of cookies. Cookies also help us show you adverts and offers that are relevant to you. Below is a breakdown of the basic types of cookies we use and what they do.

Strictly Necessary Cookies
These cookies do things such as remembering what you have in your basket, so you don’t lose them as you go around our website.

Performance Cookies
This cookie collects anonymous data on how visitors use our website and the data is merged with other users to enable us to improve how we operate. As an example, we utilise Google Analytics cookies to help us understand how visitors arrive at our website, and browse or use our site. We are then able to pinpoint areas where we can improve user experience, shopping experience, marketing campaigns and navigation. The data stored by these cookies never shows personal details from which your individual identity can be established.

Functionality Cookies
These remember choices you make, such as search terms (like gemstone colour or diamond size) and other product information. These cookies can be (but are not always) used to provide you with a better website experience more in keeping with your choices, as well as make the visits more specific to your needs. The data is also collated with other users on an anonymous basis to enable us to improve how our websites functions. For example our Compare Items feature utilises a cookie to remember the products which you have expressed a wish to compare whilst visiting our website.

Targeting Cookies or Advertising Cookies
These cookies collect information about your browsing habits in order to tailor future advertising so that it is more relevant to you. They remember the websites you have visited and that information is shared with other parties such as advertisers. For example we use third party companies such as Criteo to provide you with more personalised adverts when visiting other websites.

Changing, deleting or disabling cookies
You can change the settings on your browser to prevent cookies being stored on your computer or mobile device without your explicit consent. Your browser “help” section will normally provide details on how to manage the cookie settings. You can also disable/delete all cookies from your computer/device. More information about deleting or disabling cookies here: