The Ultimate Guide to Options

What You Need To Know About Spy Cameras

It is important to make sure that your family remains safe all the time. To be able to do this, you will be needed at one point or the other to use the spy cameras in your house. There are those cases when you are suspecting something strange going on but there is no one that is there to explain to you. Some things may be disappearing in your house and you do not know where they are going. With the hidden cameras, you will be able to get all these answers that you have wanted to have. All you have to do is that you need to use a hidden camera. People will always be on their best behaviors when they already know that they are under the supervision of a camera. There is the need to see what people get to do when they think that nobody is watching them. The following are some of the reasons why you need to consider purchasing the spy camera.

One thing that you need to understand is that when it comes to the hidden cameras, they can be put anywhere. With the spy cameras, they will not need complicated thing as you will keep them in a place where no one will be able to see them. There is just a lot of things that you can use to ensure that nobody gets to suspect a thing. There is the need to ensure that you get to use the common things with a lot of people so that nothing gets to be noticed at any given point. The good thing about the camera is that they have no wires that you will need to hide which makes them even more unsusceptible.

The other advantage that comes with spy cameras is that you take control of everything around you all the time. When it is in the case of your own house and you have kids, you will watch over them without even their knowledge. You will be able to know when anything happens to them even without anyone telling you. If it is at work, those workers who like to snoop over your desk will be easy to catch.

It is important that you get to look for the best shop where you will be able to buy these amazing cameras. One thing that you need to ensure that you get to do is to look for a shop that has all that you need when it comes to covert cameras. The price is one consideration that you should not forget as you shop around. You have to see that the dealer you approach has the needed experience.

Why not learn more about Investigations?

Essential Things That You Should Do When The Police Are Using Excessive Force

If there is one thing that we should be thankful about the existence of police officers, that would be how they are protecting us from all forms and danger and harm and how they are safekeeping our safety and security, working their very best to execute their oath, to the point where they in danger their own lives for it. But then again, the sad thing about them doing their job is that their arrest, sometimes, do not go as planned. No matter what the reason police officers may have when they use excessive force on their arrests, may it be that the are just bullies or may it be because they got frightened or they got scared of the situation they are in or perhaps, they because of a prejudice they held against the suspect, all of these will end up causing the suspect permanent damage. When a police officer use excessive force when arresting a suspect or potential suspect, they are not only causing damage to them, they are also causing damage to the case of the prosecutor while giving criminal defense attorneys the chance of strengthening the protection they can provide towards innocent people.

Now, the question lies on what excessive force and how it differs from the force we mostly seen executed by police officers during an arrest. When it comes to apprehending or subduing a suspect, of course, police officers have to use simple force while there are also times when, if the nature of the arrest already goes beyond their jurisdiction or no longer follows their plan, they are given the power to hurt or even kill the assailant, most especially if they pose great threat towards the people around, the operation and the officers. But of course, the actions done by police officers are governed by the rules and regulations they have to follow that is why if they went overboard or if they violate these rules, the force they executed is already considered excessive.

When it comes to this matter at hand, since you are a suspect who is done wrong by police officers, you can get the service of a criminal defense attorney such as the ones at T.T. Williams as they are the ones responsible for handling this kind of case. The criminal defense attorney will be the one to take care of your case so, what you have to do is to tell them everything that has happened during your arrest cause if it so happen that your arresting officer use excessive force when extracting information or a confession from you, this can be used to overturn the decision of the court and to have the lawsuit filed against you, dismissed. In addition to that, you and your criminal defense attorney can file a complaint against the arresting officer who violated your right as human and ask the local or even the state police departments to do some investigations regarding the action of the police officer.

Discussing Concepts for Your Exhibition Booth

It takes time, planning, and communication to come up with the ideal exhibition booth design. Finding your provider and getting the conversation flowing early on is important. You don’t want to feel the pressure to rush decisions or to barely get the completed work back from them before you need it.

There are many exhibition booth design companies out there, but what they offer will vary. The prices, the personalized service, and even the outcome of the materials will all depend on who you hire. Do yourself a favour, and make sure you know they are credible and they have the right technology in place to help you be successful!

Find a Provider

You can find out plenty about providers of exhibition booth design projects online. This is a great way to see where they are located, their areas of expertise, and even samples of their work. Take it further though and find out from reviews what others have to say about them. Are other business owners thrilled with the results or do they wish they had hired someone else?

Such information can help you to narrow it down and the you can set up consultations with some of the top exhibition booth design companies out there. This is a chance for you to share your needs and get some feedback. You don’t need a complete concept in mind, just the general parameters for them to get the discussion rolling with you.

Early Discussions

You need to be open to ideas during the early discussions. However, this doesn’t mean you ever let any exhibition booth design tell you what they are going to do! Instead, they should share ideas and concepts with you. Then you can tell them what you like and what you don’t. If you feel certain elements are missing, tell them about it.

The project shouldn’t move forward until those discussions have been completed. It can take several appointments to get it where you would like it to be. At the end of each discussion, go over the key points to ensure you are both on the same page with it. Then schedule the next meeting where they should have some updated concepts to show you.

Finalise the Plan

Once you feel it is all perfect and you are ready to have them work on it, finalise the plan. This includes the sizing for the materials the exhibition booth design provider will create, the cost involved, and even the materials that will be used to create it. You should feel very good at this point about what they are going to be able to create for you.

They should give you a completion date, so you know when the project will be done. Make sure you carefully look over the work too before you accept it. You don’t want to put it up at a trade show and realise there are problems with it! Then it is too late for anything to be done!

With plenty of time to get the work done, they aren’t going to be rushed, and that works to your advantage. Ideally, there should be ample time between when the project is done and for you to review it before you need it. That ensures you do have time for them to rework the project if there are any mistakes found.

It is rare a professional in this line of work would let such a mistake slip through, but it does happen. Safeguard against it by carefully selecting your provider and also getting started on the project with them as early as you can.

Passion and Business

Every business person will experience challenges. This is a default setting in life – Challenges will always come. But, what separates the businesses that rise and rise, from those that experience failure after failure?

(Caveat: This is not to say that there are businesses that never fail. ALL businesses fail at some point. Some, however, rise from ashes and shine through.)

Passion, then, is the key ingredient between throwing in the towel, or getting up to fight the next round. There is a refining moment where every business owner goes through intense heat. This heat can either polish you or finish you completely but it all depends on the level of passion in the business.

To always keep your goals ahead of you is tough when everything is bursting at the seams. This is why asking questions is a survival skill.

“Why am I doing this? What works? What doesn’t? What can I do better?”

These questions tackle the level of passion you are carrying for the business. Sometimes, answering these questions may make you revisit exactly how you ended up in that business. This in turn focuses on your motivators. They are the little coals that keep your passion alive. They make going through the grime seem worthwhile even though the outlook seems bleak. As long as you keep asking these questions, you automatically take your mind to your motivators. That’s why challenges really should never worry you, but dwindling passion should ring alarm bells!

So, when passion starts to dwindle, simply repeat the questions, “Why am I doing this? What works? What doesn’t work? What can I do better?”

Once you have your mind on your motivators, the dying passion will be revived once again.

Why am I doing this? It’s the path towards achieving goal X, Y, Z.

What works? So far, what have I achieved? Am I still on my way there?

What doesn’t work? What has derailed me on this course? Is what I’m doing still viable? If I change course, what will still take me to goal X, Y, Z.?

What can I do better? What hasn’t stalled but isn’t performing well either? How can I affect the rate of growth? Do I really need more money? Can I do it differently? Can I borrow a strategy? Who has done this and it’s working for them?

When stalling, don’t resign. Ask. What you fear will always paralyze you. Once you question its power, you have a fighting chance left. Always ask.

What To Note While Shipping To China

With a lot of players entering the international logistics market, shipping to countries that are located thousands of miles away from you, has become a hassle-free task today. Gone are the days, when you had to wait for relatives or strangers from a particular country to pass on things to your near and dear ones staying there. With international logistics becoming highly cost-effective as well, you can use them for your business and personal purposes quite easily. One of the hot shipping destinations is China. It is one of those economies that has been growing at an exponential rate. Hundreds of thousands of items worth millions of dollars get shipped to China on a daily basis. Here are some of the important processes that are involved while sending goods/shipment to this country.

1. Customs clearance/paperwork

When you want to send anything to China, you should be aware of the custom laws and regulations prevailing in that country. Items, whose values are quite low (approximately lesser than 500Yuan)are free from customs duty. If you are sending items that are worth more than this value, you need to pay the required customs fee and submit all relevant paperwork, so that your shipment doesn’t get rejected. Chinese laws are quite strict when it comes to documentation. You should have a checklist of the requirements and plan accordingly, so that you don’t miss out on anything.

2. Method of packing

Whenever you ship anything to China or any other country, you need to take extra care while packing your products. Fragile items should be covered in cardboard boxes that are well corrugated so that they are well-protected against abrasions and friction. All the items should be sealed to avoid leakages, breakages, spillage and other related mishaps. Your shipments involve a lot of investment; therefore, it is only natural that you take enough care in ensuring that they reach their destination safely and perfectly.

3. Banned items

This is one of the most important points that you need to keep in mind when you are shipping anything to China. Every country has different laws related to the list of prohibited items. You should be fully aware of the rules that stop you from taking certain items into Chinese territory, so that your package is not confiscated at the time of security checks. Prohibited items mostly related to food, electronics and other materials like wood, cane, bamboo etc. Under each category, you should know the list of items that are allowed or disallowed, permitted weight and other aspects, in order to get your shipments cleared without any hassles.

4. Service provider

This is the first step that you need to follow when you decide to send your shipment to China. Choose a service provider who is highly reputed in the world of international logistics and who has enough experience in this field. When you choose the right company, you will be given professional guidance about the items that can and cannot be shipped to a particular destination, saving you lot of time and embarrassment.

How Can You Make Your Driving Lessons More Exciting and Productive?

Controlling a car is always an exciting thing, but then again, it is not always too easy to get to that point. There are so many road rules to remember and it can at first seem impossible to remember everything and actually do things right. But the success of your driving lessons and getting the most out of them depends on how prepared you are when you join the lessons and how brave you are to finally hit the road when the lessons are finally over. A couple of things can help you get the most from your driving lessons and actually keep them exciting.

Time your lessons right. A good driving school will of course have different learning schedules and yours should be to select lessons that fall at a time when you are sure to be more receptive and fresh so you can take it all in. Whereas most people feel fresh and attentive in the morning, some will feel the same in the evening. Choose driving lesson schedule that works for you as an individual.

Choose the best class setting. The teacher student ratio varies from one driving school to another. If you are feeling too confused and lost taking your lessons from a crowded class, then it should be time to think about a less crowded setting. You can choose private lessons or choose driving classes that do not attract large numbers of learners so you can concentrate more. You should also feel more comfortable with the school setting so you are able to concentrate on the learning.

Invest in helpful learning aids. They can be most helpful during theory classes and right before you hit the road for practical driving. Driving materials will not only get you familiar with road signs and rules, but can also get you driving feel by allowing you to watch the tutorials and drive 3D cars so you feel ready enough when the time comes.

Map out test center are. This is can be a very helpful thing to do, especially if you are not very good with directions. When you pin up a map of the area where driving tests take place depending on your driving school, you will easily get accustomed to the routes giving you an easier time maneuvering. Study the map carefully so you are aware of your current positions and where you are headed when you finally hit the road. However, also be ready for any changes the instructor might make maybe because of traffic issues.

Get an instructor, you are most comfortable with. Generally, instructors always seem harsh in the beginning and it is all for your sake. Driving on real roads with other experienced motorists is no joke and your instructor will be inclined on safety and making sure your mind remains alert. However, if you do not manage to get comfortable with the instructor after a few driving lessons, then you can consider changing them if that is possible.

Why Your Business Needs A Corporate Travel Company

As a business owner, you know that your time is limited. So, you need to make sure that you employ it the best way you can.

If there is one thing that most business owners tend to do that take them too much time is traveling? Even though you might need to do is frequently, the truth is that when you use a regular airline, the most unexpected things can happen, leading you to even more time waste. So, one of the best things you can do is to hire a corporate travel company. Here’s why:

#1: Save Time:

As we already mentioned above, this is one of the main reasons why you absolutely need a corporate travel company. When you have a more efficient booking process, you’re leaving your employees with more time for their actual tasks.

#2: Get The Best Fares:

Even though you may already have your personal agent working on your travels for you and your business, the truth is that when you hire a corporate travel company, you’ll be able to enjoy even more savings.

#3: The Best Support:

When you work with a corporate travel agency, you can be sure they will be there, for you, round the clock. The truth is that these companies have local representatives that can help your staff to get everything they need in case there is any travel interruption.

#4: Dealing and Overcoming With Travel Problems:

If you have been handling travels alone, you know problems can come up anytime. From having your flight canceled with or without a reason, cabin strikes, among so many others, are becoming more frequent and can jeopardize your business. When you already have a corporate travel company, you just need to call them and they will make all the necessary changes so that you can still have your flight.

#5: Professional Service:

When you work with a corporate travel you can be sure you will have the best professionals working with you. One of the best things is that you will have an annual meetings with them. This meeting is extremely important for both parts since it will allow you to tell the corporate travel agency your feedback, and for them, this is a great way to keep improving their quality.

To make sure that you stop wasting your precious time and money, just give corporate travel a call or fill out the form. You can be sure they are one of the best and that they will take good care of you and your business.

figuring out foods

Some popular colonial foods have mercifully disappeared from American cuisine, namely stewed swan, eel pie, roasted beaver tail, (would I make that up?) calf’s foot jelly, oyster ice cream, and whale bile (we won’t even go there). And as America grew its population, different immigrants brought their own foods, adding to the developing cuisines. Adventurous cooks created foods which were uniquely their own as time marched on. So what did the colonists eat? Let’s check it out.

Climate played a major role in early cuisine. Puritans in Massachusetts faced short growing seasons and braced themselves for long winters. Milder climates, like those in the Carolinas, afforded longer growing seasons, with access to fresh vegetables and fruits much of the year. Before china and pewter dishes arrived, basic utensils consisted of a wooden plate called a trencher or a simple wooden bowl. (The less dishwashing the better for overworked homemakers.) Each person had his own knife and a two-pronged fork, sometimes carved from wood. Soups were usually drunk right out of a mug or bowl. Porridge, often called hasty pudding, was made from cornmeal. Along with bread and beer, (you read that correctly) those were basics for morning meals. Mid-day dinner might be meat, vegetables, pie, both sweet and savory, and again beer or ale, probably homemade. Evening supper was leftovers. Wild game and venison were common, and corn played a large part in early cuisine, used for porridge, mush and bread, along with squashes, beans, berries and whatever could be gathered out in the woods.

As in Europe, bread was a staple of the American diet. For those who lived in communities and towns, there often was a local baker where bread and cakes could be purchased. Others who lived on farms or in the wilderness did their own baking, which was a long, laborious and heated chore, usually once a week.

Since early colonists settled along the ocean and rivers, fish was a major part of their diet. Cod and haddock could be pickled or dried for the winter months, and mussels, clams and oysters were plentiful in the summers. (Although lobsters were abundant in Massachusetts, early settlers considered them “cockroaches” and rarely ate them.) River fish like trout, salmon and bass were available as well. Wheat did not grow well in the northeast and usually had to be purchased, but rye and corn were plentiful. Beef, pork and lamb (mutton) arrived with every ship to help start local farms and a larger choice of meat. Although their menu was simple, most cooks had herbs and spices to season their foods, and sweets were frequently enjoyed along with seasonal fruits.

Wild animals and birds were often hunted for food, especially by the poor and those out on the frontier; meats and some vegetables were salted, smoked, or pickled to provide food throughout the winter; beans and vegetables were dried; root cellars and spring houses kept foods cool. In the mid-1700s, the Scottish and Irish immigrants brought dairy cattle to the colonies, which helped make butter, milk, cream and cheese a daily food.

For the wealthier classes, imported foods arrived on ships and could be purchased and enjoyed, such as cheeses, sausages, wheat flour, barley, tea, coffee, chocolate, dried fruits and nuts, molasses and various spices and alcoholic drinks. If you were lucky enough to have access to milk and cream, these were popular bases for desserts and sauces. Beverages such as coffee, tea, and chocolate were popular depending on one’s budget, along with lots of beer. For those less fortunate, hard cider and beer had to suffice. As local commerce increased, some alcoholic beverages became available, and of course the neighborhood taverns served up whiskey, rum and ale. Colonists consumed a substantial amount of alcohol, especially applejack, a fermented apple cider which packed a punch. Some wines were available, usually homemade, and the wealthier enjoyed sherry and madeira.

Originally fruits and vegetables were usually cooked and a major part of soups and stews. The “one pot” dinner was common, as everything was tossed into a large pot and simmered over the fire for hours, ready for hungry workers and children. Days were long and laborious, and unless you had a cook, that large pot was ever-present, ready for the next meal. Pies and cobblers were the chosen desserts along with “clabber,” which was made with leftover soured milk and topped with sweet spices like cinnamon or nutmeg.

In most regions, apples, pears, plums, peaches and berries were abundant and eaten in season, then dried for the winter, or made into jams. Herb gardens were plentiful, and savory sauces often accompanied meats and fish. Molded gelatins and jellies were high on the hit parade during the 18th century. Calf’s foot jelly, in particular, was well known, with rich and poor alike. It’s exactly what it sounds like: a gelatin that emerges while boiling the hoof of a calf. It could be used to make an aspic (no Jello back then), a thickening agent, or simply served alongside meat.

Early presidents like foodie Thomas Jefferson, George Washington and James Madison famously loved ice cream, and their chefs were instructed to experiment with different flavors. It seems that Dolley Madison’s favorite was flavored with oysters. She would chop up the “small, sweet” ones and add them to the cream mixture. Eel was popular and plentiful in New England, and eel pie was a delicacy. When pepper arrived in the colonies, it was a highly prized spice, and reportedly Martha Washington liked to put pepper into things we might not choose today, especially sweet, dessert-like concoctions. (Author’s note: I don’t know about anyone else, but there’s not enough pepper in the world to disguise eel.)

Stewed swan and turtle soup were delicacies for the upper classes, especially prized in Virginia and Maryland, where there were plenty of turtles, and apparently plenty of swans. Prepared with wine and butter, turtle soup was a rich, decadent dish. Pigeons were also a delicacy when prepared properly, roasted and seasoned; for the poorer folks, pigeon was flung into a pasty shell and stretched with gravy and potatoes, clearly the forerunner of chicken pot pies. Crab and oysters might follow a first course soup. For all classes, pork was plentiful, and its fat was useful for frying as well as soap and candle making. Cured bacon and hams provided meat throughout the winter, and also made good traveling food. (Stewed swan and eel pie didn’t fare too well on wagon trains.)

Posset (not to be confused with possum) was a rich custard treat in the early 1700s. What made it more desirable was the addition of some type of alcohol, so it could be readily drunk (and so could the imbiber). Ah, those clever colonists–always looking for ways to sneak in some alcohol.

Scrapple, primarily eaten in German communities, utilized leftover organ meats and pieces of pork, chopped and mixed with cornmeal, then fried, kind of like modern day Spam. In many southern states, a similar version called liver pudding, or livermush, is still sold in supermarkets.

One guest who attended the dinner party of a wealthy Philadelphia family in 1786 recorded the following account in her diary: the first course was turtle soup, followed by roasted turkey, ducks, beef and veal, with assorted jellies, pickled vegetables, and several kinds of puddings and pies, followed by the nut and fruit finish, with French wines, after-dinner brandy and cognac. Although a bountiful spread by anyone’s standards (except foodie president Thomas Jefferson), the historian remarked that the menu was quite simple fare. Because it was customary to sample each dish, it resembles our modern day buffet, but no salad bar.

Early cookbooks recorded recipes and cooking techniques, and wealthier colonials had personal chefs. As cities grew, small restaurants opened, introducing their native foods, and commercial businesses sprang up, providing canned and packaged products. But for the early colonists, food was a major part of everyday life, and colonial foodies were always searching for new horizons.

Tools Getting Started Next Steps

The concept of an organized, planned program should be the base for increasing profits through cost reduction. There can be no basis for determining and evaluating costs unless adequate records are maintained through a proper accounting system. Simply slashing any and all expenses un-methodically cannot be a justifiable answer to reduce cost. Instead, businesses must understand the nature of expenses and how expenses inter-relate with sales, inventories, cost of goods sold, gross and net profits. Reduction of specific expenses doesn’t imply reducing cost, but you can achieve greater control by managing them effectively. Today, with businesses trying to get control over their expenses they need to try to get beyond the traditional ERPs. This is exactly what the CFOs of major organizations are trying to achieve. So why are CFO’s looking to do that? Major reasons being:

  • Reduce Spend and Stay within Budget
  • Reduce Cost of Processing (A/P, Procurement)
  • Reduce Occurrences of Malpractices, Frauds, and Non-Compliance
  • Have Timely & Accurate Closure of Expense Accounting
  • Build a good & professional relationship with employees, suppliers, auditors and regulatory bodies

Having an ERP today is just not enough and businesses need a software to manage and control expenses that also compliments the ERP. This is where the need for an expense management software steps in. There are many types of software which provide expense management solutions which cater to different needs of the industry like travel expense management software, employee expense management software, pay to procure software, invoice management software with other categories and sub-categories.

Over the years, organizations have been looking for ways to cut on their unwanted expenses, such as employee expenses, travel expenses, etc. Through employee’s expenses management software, this goal can be successfully achieved with the higher turn around time.

A complete expense management system incorporates the following features.

  • The Purchase Orders automation
  • DoA implementation
  • Budget control
  • Vendor invoices checks
  • Supplier invoices preparation

Expense management software integrated with the ERP has helped businesses cut on all their expenses and has offered many benefits such as:

  • The management can approve bills even without logging
  • They can claim input credit for GST with ease
  • Can track paper receipts easily
  • Provisioning of expenses is now accurate

In today’s business dynamics, ERP’s have limited ability and cannot handle the complexities of managing different expenses. Many businesses have realized that they require specialized ‘post-modern ERP’ solutions which take care all the activities in one go, helping them in reducing spending, cost of processing and risks to a great extent.

learning the secrets of options

What do today’s buyers give a flip about? They care about buying value that starts with the product or service as most of us think of value. However, part of the value equation with today’s customer often includes meeting personal objectives, e.g., shopping convenience, relevant information and/or experience, sustainability, brand purpose, monetary incentives, and tech tools to make it all happen ASAP, to name some of the more important factors.

Here’s a word of caution about today’s retail environment: If your business thinks of brand value only as the intrinsic value of your product and/or service you deliver, you are ripe for disrupting!

Since it’s our business to help you be more successful with Internet technology, the focus of this article centers on an effective tool that you can deploy to help create a better than ordinary customer experience. It may not be a right fit for your business, but read on to decide for yourself anyway.

How much we value business disruptions are typically linked to whether we are the disruptor or the disrupted. And when such disruption is fueled by genuine innovation, then many more people may benefit than not by such disruption and the world becomes a better place.

Take Amazon for example. Is Amazon disrupting your business or helping your business? Maybe Amazon is the frenemy of brick-and-mortar retail? If you are a retailer of packaged commodities and you have a successful Amazon store, then your daily shipments via the Amazon network may exceed your daily walk-in business.

Even more, according to a recent survey, online buyers have the highest regard for Amazon and may be more inclined to purchase your product because of this overall sense of goodwill and trust that Amazon has built with customers.

Of course, the Amazon store may be just one click away from being a competitor, too. Regardless of where your coin lands on this merchant dilemma, I’m going to suggest that all of our business challenges are bigger than any one competitor. Amazon deserves a lot of credit for being a true innovator by significantly improving the customer experience.

Here’s the real dilemma: We now live in an age where customers, competitors, and technologies are changing so rapidly that common problem analysis and problem-solving are too slow at addressing solutions!

Adam Richardson, the creative director at global innovation firm, frog design, characterizes this enigma quite well in his book, INNOVATION X – Why A Company’s Toughest Problems Are Its Greatest Advantages.

He provides two key points of what he calls colliding business disruptions that are affecting all businesses regardless of size:

POINT 1: Today, we have disruptive competition and blurring of industry boundaries as companies leap into each other’s spaces (this is a traditional way a business disrupts the marketplace).
POINT 2: Today, we face more demanding customers who place a higher premium on the experiential qualities of using a product-ease of use, how it makes them feel, how it fits into their lives, what it communicates to others, does it sync with personal values-that go above and beyond familiar objective criteria like performance and price (this is relatively new phenomenon… the connected generation is driving massive changes in the marketplace).

Richardson summarizes where he sees this leading, noting that “there is a need to create integrated systems of physical products, software, online experiences, and services that work as a single whole. (Often these integrated systems are the keys to meeting customer needs in ways impossible from a more isolated offering.)”

He is talking about something related to product eco-systems, but that subject is vast, and we need to boil it down to one important detail if we are to gain a better grasp of what we might do to help SMB businesses succeed in the rapidly changing present.

With this in mind, let’s consider Amazon’s secret weapon that they deployed with large success but not much fanfare over the last couple of years. It facilitates and drives both customer experiences and satisfaction.

Some of you are currently using their secret weapon; it’s their well-designed and functional mobile app. According to Millward Brown Digital research in early 2016, 76% of all digital shoppers have downloaded the Amazon app, and that is by far the largest acceptance of any mobile shopping app in the United States. The next closest is Walmart’s at 33%.

If you are a B2B owner or manager, you may be thinking right now something like this, “I don’t compete with Amazon, I don’t sell consumer products-none of this really matters to my business!” If that is you, I’m really amazed you read this far-but I’m glad you did. It’s important not to discount app technology too quickly, even if you are not in a consumer business where shopping convenience rules.

What does rule in any business is customer service, and if a well-designed app can give you an edge in customer service, there may be one in your company’s future, too.

App technology is a tool that can have a significant payoff for your business in the form of better customer convenience and service, and if you think of it the way Amazon thinks of it-it’s all about delivering better customer convenience, experience, and service, relentlessly.