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Investigating the Effects of Mediated and Passive Prompts on Pedestrian and Bicycle Lane Adherence on a College Campus Footbridge

The current study investigated the effects of passive prompts (e.g., posted signs) and mediated prompts (e.g., spoken reminders) encouraging the lane adherence behavior of pedestrians, bicyclists, and other transportation users (i.e., skateboarders, people riding scooters, etc.) on a college campus. Results showed an increased percentage of bridge user lane adherence compared to baseline in both the mediated and passive prompting conditions, with mediated prompting yielding higher (but not significantly higher) adherence measures across sessions. The feasibility and comparative effectiveness of each prompting method are discussed.