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Does Stardom Affect the Informativeness of a CEO'S Insider Trades?

This study examines whether the celebrity or star status of a chief executive officer (CEO) affects the informativeness of his insider trades. Using three different measures to identify star CEOs in a sample of S&P 1500 firms, we find that trades of non-star CEOs predict future abnormal returns and earnings innovations and that trades of star CEOs do not. The predictive power of non-star CEO trades is mostly attributable to opportunistic trades, not routine trades. We also find evidence suggesting that the abnormal returns associated with non-star CEO insider trades are due to the lower visibility and consequently less scrutiny of non-star CEOs compared with star CEOs.