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Touristic Gazing and Tasting in the Cambodian Cuisine

Cambodian food tourism, particularly in Battambang Province, provides an excellent opportunity to generate increased tourist numbers and to create a significant point of difference within a globalized and highly competitive tourist marketplace. Responding to that nexus, this research
 explores international tourists' feedback from their food experiences in Battambang Province, Cambodia. This research used data gleaned from TripAdvisor about seven restaurants in Battambang that offered international tourist food experiences. Those restaurants included restaurants that were
 also social enterprises, restaurants with cooking classes, and stand-alone restaurants. From that cohort our research used 118 reviews that, through thematic analysis, we distilled into our research themes. The research identified six themes as key drivers for the tourist food experience in
 Battambang. They included: experiencing the taste of Cambodian food; service encounters and environment; food price and value for money; socialization with local people and other tourists in an educational environment; authenticity and helping the community. Consequently, this research not
 only provides a valuable and unique insight for potential tourists and academics, but also illuminates valuable strategies for locals who wish to provide future tourist food experiences in Battambang.