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Where Is My Issue? The Influence of News Coverage and Personal Issue Importance on Subsequent Information Selection on the Web

Researchers believe that the Web functions to supplement traditional news media. Little is known, however, about how traditional news media consumption influences Web use patterns. This study investigates how prior TV news exposure influences individuals' subsequent Web use by testing 3 theories that may explain individuals' information selection patterns—accessibility, instrumental utility, and personal issue importance. The results of this study reveal the strong effects of personal issue importance when selecting information on the Web, regardless of news coverage in traditional media. The findings also indicate higher levels of information selection when there is no prior exposure to news coverage.