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INTEGRATED EVALUATION OF THE DEVELOPMENT LEVEL OF INTERNATIONAL TOURIST BUSINESS OF UKRAINE

The relativity of the concept of the degree of development of international
tourism business makes the traditional understanding of its assessment mainly sensual. The
article proposes to assess the level of development of international tourist business, taking
into account economic, natural, cultural, transport, recreational, socio-political and other
factors, and the like. The dependence of the level of development on the crisis situation in the
economy and socio-political life of the country is tracked and the main reasons for the
deterioration of the level of development of the tourist business in the crisis years, beginning
in 2014, are formulated.

