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Effect of verbal aggressiveness on the perceived importance of secondary goals in messages

In face‐to‐face interaction, speakers often pursue secondary goals such as not hurting the other's feelings. Two studies investigated the effect of trait verbal aggressiveness (VA) on the importance of such goals. In both studies, persons higher in VA were relatively less likely to judge messages unacceptable for the reason that the message would offend or hurt the hearer. Study 1 also found that high VAs are less likely to consider messages unacceptable because the message conflicts with their principles and less likely to report chronic secondary goals to be supportive or maintain a positive relationship. In Study 2, the effect of VA on the situated importance of a goal to not offend or hurt the other depended on the situation. The implications for the manner in which high VAs anticipate the outcomes of message are considered.