{'fraction_non_alphanumeric': 0.02062975027144408, 'fraction_numerical': 0.01737242128121607, 'mean_word_length': 5.1466666666666665, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
“The Dawn of a New Era”

Throughout the 1930s, the California Perfume Company expanded in both numbers of representatives and sales. It introduced the Avon brand of cosmetics and toiletries in 1929 and created new sales strategies, such as two-for-one campaigns, and efficiency measures, such as reducing the sales cycle from four weeks to three. David McConnell’s son and a new management team led by John Ewald, who remained as CEO well into the 1960s, created the company’s first national advertising campaign and a plan to develop city markets. They also spearheaded the efforts by the National Association of Direct Sales Companies to write independent contractor legislation to protect them against new minimum wage and unemployment regulations. The company officially changed its name to Avon in 1939, cementing its place as a leader in direct selling committed to developing women’s entrepreneurial opportunities.