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Managing the Second “A” in Alcoholics Anonymous


Purpose
The purpose of this paper is to provide a better understanding of how hidden organizations like Alcoholics Anonymous (AA) manages the dialectical tension between concealment and revelation. Despite research on AA’s successes and failures across disciplines, scholars have not thoroughly uncovered how AA communicates internally and externally to maintain the desired level of the organizational visibility. AA’s visibility management is critical in terms of achieving the organizational goals of AA.


Design/methodology/approach
To capture how AA communicatively manages the visibility of the organization, the author attended and observed the World Meeting of AA. As a participant-observer, the author did ethnographic fieldwork at the World Meeting.


Findings
During the convention, various types of communication strategies AA used to maintain the dialectical tension of concealment/revelation as well as celebrate its international convention became apparent. In particular, AA responded the tension strategically by choosing segmentation, denial and education at the World Meeting.


Originality/value
The author’s observation was suitable to describe AA’s anonymous communication practices. Its empirical finding was valuable for future research.
