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DEMOGRAPHIC FACTORS AND JOB SATISFACTION OF EMPLOYEES IN LIFE INSURANCE CORPORATION OF INDIA ( LIC )-VELLORE DIVISION

Job satisfaction occupies a place of pivotal importance in human resource management. Many studies undertaken in this field have also established its efficacy in achieving organizational goals. Since an organization with a happy work force is considered to be a hallmark of efficiency. To secure the enormous advantage flowing from it, a study of job satisfaction assumes importance. In view of this, an attempt is made to measure the impact of demographic factors on job satisfaction among the employees of different cadres of Vellore division, Tamil Nadu, India. The study is expected to uncover areas of satisfaction as well as dissatisfaction among the respondents. It may show a clear direction along which the authority should move so that with a satisfied and committed work force, the LIC can accomplish its organizational goals more effectively. The present study is confined to employees working in Vellore division. The present study is based purely on primary data. It has been collected through a questionnaire designed for the study. The proportionate systematic random sampling method has been adopted for the study. The conclusion will be given.