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Infusing functionality of social media as a transformative higher education teaching and learning process into social learning system

In Web 2.0 era, social media are increasingly receiving attention in many sectors, including higher education institutions. It provides extensive learning support in line with social learning concept. A large volume of content is generated and diffused by online users. In social learning environment, there is an urgent requirement to infuse functionality of social media into teaching and learning activity in the higher education institutions. The objective of this study is to identify the adoption of the functionality of social networks in higher education to increase learning performance. The methodology used in this study is conjoint analysis to map social media features into social media functionality based on student preferences. The result obtained in this study is the mapping of the functionality of social media for higher education to build social learning systems, so it can build intimacy and immediacy to increase learning process.