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Value Network in Heritage Walks: Case Studies of Ahmedabad City Walks

Long heritage management related activities have been studied by sociologist, heritage management experts, anthropologists and architects and artists. Researchers felt importance of using management theories in heritage management research domain. This paper tries to focus on this call for research. It aims to study the value network in heritage walk organisations for creating shared value - a form of value that Porter and Kramer describe, in placing social and community needs before profit. It studies value network in three heritage walks organized by three organisations in Ahmedabad city in western part of India. It covers three cases studies of these walks that cover architecture, communities, craft, food and other elements of living and non-living heritage. This study is exploratory in nature. It shows the impact of these walks on various stakeholders under nine dimensions of value network framework.