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Contemporary art as a tool for shaping the consciousness of society

The purpose of the article is to analyze contemporary art as one of the tools of the system of forming the consciousness of society. The methodology includes general scientific theoretical methods of analysis, synthesis, and abstraction, which made it possible to trace the formation and development of art, as well as the use of the method of comparative analysis and the historical and cultural approach, which will help to identify the main tools for the formation of the consciousness of the individual and societies. The scientific novelty of the article is determined in the study of the theoretical and practical aspects of contemporary art of its development, its influence on the formation of the consciousness of society, social and cultural consciousness, and the development of the cultural environment in general. Conclusions. As a result of the study, it was found that contemporary art seeks to shape fashion, fashion affects the way of life of a person and the worldview of consciousness of society and consumption. Contemporary art, and the author of the work himself, in turn, can engage in artistic labeling, demonize some and extol others, and part of the audience accepts his views, without even being interested in the history and theory of art. Contemporary art is most often a protest, an author's revolt, a response to established norms, stereotypes, a test of public morality, and the bulk of citizens still adhere to conservative views and are far from studying art history subtleties. Accordingly, figures of contemporary art in Ukraine at different periods of its history were singers and artists of revolutions, even if some later understood the tragedy of such a path, the advancement of a new and obscure one. Today, a modern person lives as if he is immersed in a certain artistic atmosphere, which is one of the tools for the formation of his psyche, worldview (conscious and unconscious, which complement their actions), and the formation of the consciousness of society as a whole.