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THE ESSENCE AND PECULIARITIES OF THE SOCIA MYTHOLOGY`S STRUCTURAL ELEMENTS IN THE MODERN SOCIETY

The article attempts to consider social myth-making as an integral mechanism of modern society. The essence and specifics of structural elements of social mythology are analyzed, its role in the construction of social reality is outlined. A comparative analysis of classical and social mythology. Based on this, we were able to identify the essential characteristics of social myth and show that social myth is, on the one hand, an effective mechanism for emotional consolidation of society, and on the other hand, an effective means of influencing human consciousness. It is emphasized that modern social mythology is narrowly specialized and focused on the specific relationship between the individual and society. It is proved that in modern society not only the view of the problem of social mythology changes, but also the very nature of social mythology. Mythology is becoming more artificial, man-made. It increasingly serves the needs of the authorities and elites, is deliberately produced, and therefore acquires a target audience and specific purpose, and is less and less reminiscent of classical mythology. However, the danger is not in itself social mythology, or even the manipulative design of its creators, and the inability of public and individual consciousness to resist its influence. Only by increasing the reflectivity, maturity of consciousness, the individual can resist the influence of social mythology and help to overcome its negative consequences.