{'fraction_non_alphanumeric': 0.015220700152207, 'fraction_numerical': 0.0015220700152207, 'mean_word_length': 5.714285714285714, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
The Effects of Animation on Information Seeking Performance on the World Wide Web: Securing Attention or Interfering with Primary Tasks?

Although animation is commonly used in the web environment, scant scientific evidence can be found either on the effects of animation on viewer information seeking performance or on the implications for online advertising. This paper reports a limited study that provides such scientific evidence. Using research results from visual attention and perception literature to guide the discovery, the study confirms four hypotheses. (1) Animation as a secondary stimulus deteriorates viewer information seeking performance.