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A study on brand loyalty and customer lifetime value

This study aimed to find out and identify the different factors that affect customers' loyalty and their lifetime value toward a certain brand in the market. It also aimed to reveal the advantages of such loyalty and lifetime value to the company that is in charge of the product, service, or brand. A survey questionnaire was given out to 20 people in order to answer the problems seen by the researcher. Also, an in-depth analysis of previous studies was done in order to evaluate the results of the conducted survey. The study revealed that customers take into consideration different factors, such as satisfaction and trust, in buying products. The researcher deemed it necessary that these factors are also took into consideration in terms of brand loyalty.