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Cultural Feeding, Good Life Science, and the TV Food Network

The TV Food Network (TVFN) is 1 of cable industry's most successful networks because it illustrates the rhetorical relationship between food and living a leisure-filled and excessive "good life." Consistent with the political economy approach to the study of mass media, in this article I argue that TVFN promotes a powerful good life science that promotes excessivism, waste, and dependence (cultural "feeding"). Lost in the good life science of TVFN is the simplicity of food and nature. What is expounded on is the excessive consumption of food and nature, and the promotion of an anthropocentric attitude toward nature. I profile good life science by discussing it with reference to Burke's (1984) rhetorical and critical theory of identification. The remainder of the article draws some critical implications based on this analysis.