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An Evaluation Model for Traffic Guidance Measures of the Urban Central Commercial District and its Application

As the city’s economic and cultural center, the urban Central Commercial Districts (CCDs) are rapidly developing, which always brings the heavy traffic jam in the city. In this paper, the traffic flow of CCDs was analyzed, and the traffic flow guidance evaluation model was established. Firstly, according to the travel time function, traffic flow was allocated to the road network of the CCDs by the dynamic assignment model, and the heavy-traffic roads were identified. Then, traffic flow guidance measures mainly including forbidding straight, left turn, or right turn were given, and the evaluation model above was applied to select the optimal measure. Finally, with VISSIM simulation software, the model was applied to the Tianjin Binjiangdao CCD, which illustrated that the satisfied guidance measure can be selected effectively.