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PERCEPTIONS OF THE GRAPEVINE: Its Value and Influence

The authors applied the semantic differential technique to measure managerial and white-collar employee perceptions of the grapevine. In general, the grapevine was viewed as an influential, but negative factor in the informal organization. Managers now have available to them methodologies for evaluating not only the mechanics of the grapevine, but also its impact on employees. Several implications for managers are also discussed.