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Overcoming Objections by Elders to Action on Climate Change

There’s an old joke asking why the American people don’t act in response to a big challenge: Are they ignorant or apathetic? The answer is “I don’t know and I don’t care.” Joking aside, there is a serious question about why people resist truths about climate change (Hamilton, 2010; Hulme, 2009). The massive threat of climate change has been described as the greatest moral challenge of our age. Environmentalism has clearly been identified as an issue for an aging population (Heller, 2003; Moody, 2008), yet it is almost never discussed at meetings of groups advocating for older people. Is that because they are ignorant or apathetic? Among gerontologists, there has been some attention to aging and climate change (Wright & Lund, 2000). Some have called for an active research agenda on sustainability and population aging (Pillemer, Wells, Wagenet, Meador, & Parise, 2010). A key element in that research agenda must be better understanding of communication about climate change to our older population (Tillett, 2013). Researchers on climate change communication have noted that: