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The Territory of Valle del Jerte-La Vera and Its Tourist Development (Extremadura, SW Spain)

At the end of the 20th century, tourism was positioned as an activity capable of diversifying and reactivating the economies of rural European areas, which were experiencing problems of demographic regression and a high rate of ageing. Subsequently, with the emergence and promotion of new models of tourism consumption, the provision of rural tourism facilities has increased, as is the case in the north of Extremadura. This study analyzes, through the use of a descriptive and analytical method, the distribution of the demographic, socioeconomic and heritage variables existing in the tourist territory of the Valle del Jerte-La Vera region in order to interrelate them with the tourist supply and demand in this area. The results allow us to observe that Valle del Jerte-La Vera is promoting tourist activities, with the promotion and implementation of better lines of action for the reception of travelers, in such a way that they favor the increase in the economic income, and these factors are capable to maintain the existing population, thus facilitating the development of rural areas.