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Research on Entrepreneurial Opportunity Evaluation Based on Grey-Fuzzy Assessment

Opportunity evaluation is one of the most critical aspects in process of entrepreneurship. There are two kinds of entrepreneurial opportunity evaluation approaches, namely qualitative and quantitative research approaches. Based on Timmons’ hierarchic index of opportunity evaluation, we establish a new method of opportunity evaluation that integrates grey assessment and fuzzy assessment. The grey clustering theory can be used to obtain the index grey statistics and structure the opportunity fuzzy subjection matrix that enables a comprehensive evaluation of opportunity. At last, a practical example is given to confirm the feasibility and the practicability.