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An Augmented Reality Application for Personalised Diamond Shopping

This paper presents an Augmented Reality (AR) Application (App) developed for bespoke jewellery solutions. The App allows users to experience a visual representation of diamond rings through their mobile device. Customers could design and review bespoke jewellery without having to visit the jeweller’s shop and could communicate changes to the jeweller in real-time (saving time and money). The use of AR would allow customers to view their bespoke jewellery on their fingers to gain a better idea of how it would look once completed. Twenty seven participants evaluated the App by completing a questionnaire after using it. The application of Exploratory Factor Analysis resulted in four factors (compatibility, likeability, functionality and usability). Overall, the participants appreciated the AR App; regardless of their gender, age and experience.