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IMPACT OF THE CSR CONCEPT ON THE IMAGE OF A ENTERPRISE

The presented work is an attempt to assess the understanding of the modern economic system by Poles. It seems that the economic system proposed by the developed countries has also been adopted in our country. This system is based on the concept of corporate social responsibility (CSR) in business practice. It is currently accepted by business units and serves the public well.The conducted research proves the rationality of such an approach. The concept of corporate social responsibility implemented by economic entities brings benefits to them and at the same time is well perceived by the society. It has a positive impact on the company's image.