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After the after: The Biggest Loser and post-makeover narrative trajectories in digital media

ABSTRACT In an age of media convergence, television makeover narratives increasingly extend beyond their traditional boundaries into digital media. The author identifies three main narrative trajectories “after the after”: (a) the saga continues (subject continues makeover, often in different form), (b) the student becomes the master (subject becomes a mentor to other makeover participants), and (c) joining the rebel alliance (subject questions or rejects makeover logic). This final trajectory, which provides valuable critique of the makeover’s treatment of fatness and weight loss, is particularly important. Examining the stories of particular The Biggest Loser contestants, the author shows how digital media both extend makeover discourse and enable resistance to its logics.