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Social Comparison as a Self-regulatory Measuring Stick

How do individuals assess the magnitude of their self-discrepancies? In this research, we suggest that social comparison operates as a self-regulatory measuring stick that helps individuals assess where they stand relative to self-standards (ideal, ought, and feared selves), and contributes to the experience of discrepancy-related emotions. Study 1 revealed that individuals high in social comparison orientation (SCO) report ideal and ought self-discrepancies larger in magnitude than those low in SCO. Study 2, which examined upward and downward comparison tendencies separately, demonstrated that chronic upward comparison predicts ideal and ought self-discrepancy magnitudes, whereas downward comparison predicts feared self-discrepancy magnitude. Both studies indicate that social comparison tendencies are associated with the experience of agitation, dejection, contentment and cheerfulness.