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Singled Out as the Effect to be Explained

The description and explanation of intergroup differences tend to be framed in terms of how nonnormative (untypical and/or stigmatized) groups differ from normative groups rather than vice versa. Three experiments examined how this affects group members’ collective self-esteem. Single participants felt worse about being single when they read (Study 1) or wrote (Study 2) about how singles differ from coupled people than when they read or wrote about how coupled people differ from singles—although they mentioned more positive aspects of being single under the former comparative framing. In Study 3, left-handed participants indicated lower private collective self-esteem after writing about how left-handers differ from right-handers than after writing about how right-handers differ from left-handers. Thus, regardless of the specific characteristics that the comparison focused on, being marked as different and having to explain one’s group identity negatively affected members of nonnormative, but not members of normative groups.