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Rhythms of the banal: tracing homosociality in Iranian bra shops

In this article I offer bra shops in Tehran as a case study to explore the sensory potential and possibilities for women in everyday spaces of shared nudity. Much of both popular and academic discussions on women's homosociality in Iran are split into two opposing camps: liberal feminists demanding an end to what is decried as “gender segregation,” and Islamic feminist stances highlighting how women actively use Islam as a tool to achieve political goals in Iran. These conversations, though undoubtedly important, frequently focus on the most visible forms of legally mandated homosociality and do not engage more banal spaces which occur alongside them. Through a rhythmanalysis of bra shops and interviews with Iranian women, I consider how an everyday space of communal nudity in Tehran ultimately contributes to how we understand erotics and emotive capacities, deepening our understandings of sociality. This study of everyday pleasures is particularly pressing as neoliberal market liberalization is currently threatening the livelihood of both the bra shops and the working-class seamstresses who craft their products.