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Information Technology Influence on the Marketing Strategy for Micro, Small & Medium Enterprises: Case Study on Kalimansi Orange Syrup Business

One of the challenges for small and medium-sized businesses is how to develop marketing targets for the products they produce, this can be done by utilizing information technology. However, based on the records of the Central Bureau of Statistics, most of the education levels of small and medium- sized business actors are elementary school graduates, which is 48% which causes them to not use information technology as a means to expand their product marketing. In this study, researchers conducted trials on the Kalamansi Syrup Business to apply information technology in the form of social media and sales applications such as Shopee, Facebook, Lazada etc. From this application, it is found that there is an increase in the number of customers who are influenced by information from the application of information technology.