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LEXICAL-SEMANTICAL PECULIARITIES OF POLISH LANGUAGE ADVERTISING TEXT AT THE BEGINNING OF THE XXth CENTURY

The article analyzes the lexical-semantic peculiarities of advertising on the pages of the newspaper «Kurier Stanisławowski», depending on the cultural-historical situation in the period of the formation of massive newest communications. The lexical-semanticfield «Beauty, health, fashion and resttime of the city inhabitants» is separated. Manipulative approaches in advertising texts are analyzed.