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Past and future of Hebel Haus in Japan

It is 50 years since the AAC (Hebel) technology was introduced in Japan. During this half century, we have sold Hebel Haus™ homes using the Hebel™ in floors, walls, and ceilings. The total number of unit homes sold has now exceeded 250,000, and we are constructing Hebel Haus™ homes in Japan at a rate of about 8000 units every year. Japan is a country that frequently suffers from natural disasters. To protect our customers’ lives and properties we have developed a construction method that combines steel‐framed structure with AAC (Hebel) materials. With our integrated system from construction to sales and after‐sale services, renovation, and the second‐hand housing distribution, we have achieved the status of the top urban housing brand in Japan. Here we are going to present an outline of our Hebel Haus history, marketing strategy, technologies, designs, and lifestyle proposals in Japan.