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Unma(s)king Education in the Image of Business: A Vivisection of Educational Consumerism

Configuring students as consumers and higher education as a commodity have been widely suggested as ways to empower students and improve efficiency. This critical autoethnography challenges the assumptions and implications of modeling education after free market economic principles. Personal perspectives on the promotion and tenure process, students confronting the marketplace, and exemplary mentoring accompany poetic reflections on market-infused university life.