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Ideological Ambiguity and Split Ticket Voting

Recent research on congressional elections suggests that voters are more likely to split their votes in ideologically extreme districts. The authors suggest that in this type of context, uncertainty about candidate position rather than clarity explains the occurrence of ticket splitting. Using data from a rolling cross-section campaign survey where two incumbents competed in a predominately conservative district, the authors find that a substantial proportion of voters are likely to have difficulty identifying which congressional candidate was more conservative. Moreover, media exposure contributed to ambiguity over candidate position, which increases the likelihood of ticket splitting.