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Innovative Storytelling to Add Value to Homestay Tourism

This study aims to innovate storytelling to add value to homestay tourism. By using qualitative research methodology, this study conducted non-participant observation and in-depth interviews on purposive samplings of the target population. Selected participants are professionals in communication arts, social science, tourism management, and homestay entrepreneurs. The innovative storytelling process begins with entrepreneurs considering both the tangible and intangible characteristics of the primary local resources that are different from other communities and develop them into experiential tourism destinations. The narrative method's selection must consider an uncomplicated narrative structure, a few characters, and only one clear theme. The emotional narrative method is based on the time frame of the story. The narrative strategy applies the unique storytelling technique of influencers, reviewers, or travelers, using their personal narrative styles, symbolic images and elements to convey the story. This also includes broadcasting through various communication channels, including social media or mainstream media.