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Research on the Readiness Evaluation Index System of Green Supply Chain Management Based on RBV

Green readiness means the resources and factors optimization level that an enterprise or organization successfully takes measures to carry out the green strategy or plan. A large contingent of enterprises are positively exploring the approach of green supply chain management, however, more and more enterprises have realized that green readiness of supply chain is the dominant item that needs to be worked out while carrying out green supply chain strategy. This paper analyzes the key competitive resources of green supply chain upon the resource-based view (RBV), and establishes the readiness evaluation index system of green supply chain management for the manufacturing enterprises by recognizing the crucial factors of green readiness. Furthermore, it analyzes the promotion and cultivation strategy of green supply chain readiness. This paper will provide theoretical and practical evidence for reference by building green supply chain readiness aiming at constituting firm green supply chain strategy for sustainable development.