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9.4.2 Improving process evolution using ideas from the Venture Capital industry

This paper provides a coherent framework for process evolution and new product introduction. The approach overcomes common limitations with process evolution including: Opportunity driven; rather than directly linked or driven by an organisation's strategic goals. Non‐standard methods within an organisation, for example, in the approach used for calculating return on investment if such explicit calculation exists. Neglect of resource availability, skill needs and organisational change management. Neglect of the timeliness or window of opportunity.