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The Rise and Rise of the Corporate University: the Emerging Corporate Learning Agenda

This paper examines the corporate university phenomenon and the emerging corporate learning agenda that lies behind it. In the USA corporate universities are the fastest growing sector of higher education (Hoare, 1999), with almost 1800 operating in the US alone (Bradshaw, 2000). If this trend continues, corporate universities will outnumber traditional higher education establishments within the next decade. Traditionally seen as a particularly American creation, corporate universities are now to be found in many of the world’s major corporations. This paper argues that part of this growth can be ascribed to a growing recognition by many senior managers of the positive strategic impact corporate universities can have on their companies. This can be viewed as a consequence of organisations recognising the power of learning and knowledge as drivers of competitive advantage. This paper contends that this growing recognition is leading to the emergence of a sophisticated form of corporate university, one that is predicated on the principles of organisational learning and knowledge management. In order to explore this claim a world-class corporate university model is developed that draws from the work of leading writers and contemporary research.