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Image of regional city: findings from Ekaterinburg

The article analyzes the regional Russian city’s evaluative image formed by its inhabitants. The city’s image is its representation created to make the most favorable impression and is formed through its perception by both citizens and tourists. In 2018, we conducted a sociological study of the residents of Ekaterinburg with the main purpose of examining how the public evaluates the city landscape. 670 respondents aged 18 to 70 were polled and the method of the in-depth interview was used to survey 18 people living in the city for more than 25 years. In addition, 14 educational and labor migrants were interviewed. The research indicates that the image of Ekaterinburg is associated with the perception of the city primarily as the Ural capital. Respondents consider the operation of medical institutions and transport the main problem areas. In addition, the citizens are unhappy with the quality of street cleaning and a few green areas for walking. These factors reduce the favorable impression of the city. It is important that the city administration considers the historical heritage of the territory when planning the urban space. Keywords—city, city’s image, urban space, urbanization, planning