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Ogranizational Culture And Socio-Psychological Age of Medical Female Personnel: Management Opportunities

The results of an empirical study of socio-psychological age (SPA) of female doctors in clinics that successfully implemented the innovative development format and clinics experiencing difficulty in introducing innovations are presented. It is shown that the organizational culture (OC) of innovative clinics is characterized by adhocracy, and clan-hierarchical model dominates in problematic clinics, therefore, introduction of innovations is carried out by inconsistent administrative methods typical of this model. As a result, personnel experiences a high level of stress, making them feel tired, rejecting innovations, striving to maximize the clan component of OC to protect themselves against change stress. The results are an «older» SPA and a low level of labour involvement, which shows the correspondence of female personnel of problematic clinics characteristics to gender stereotypes. In innovative clinics, female personnel feel more healthy and young, shares, regardless of chronological age, innovative values traditionally associated with younger ages, is involved in the work process. It is shown that SPA of female personnel and level of readiness for innovation depend on the type of organizational culture. In the future, female doctors are oriented towards innovative way of development of their clinics, but with another management principles. Successful SPA management and innovation introduction involve administrative methods abandonment, organizational change stress prevention and promotion of innovative values as the basis of new OC.