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VISITORS OF ONLINE MUSEUMS: ANALYSIS
OF THE PUBLIC OF VIRTUAL EXHIBITIONS
IN POLAND

Virtual exhibitions have become a tool increasingly
more frequently applied by Polish museums in order to reach
a wider public. Using cyberdisplays as a digital product, not
only do the institutions disseminate knowledge of their
collection, but also reach new public. The potential and
challenges entailed in designing e-museums have been a topic
vivid in museology since the late 1990s. During the COVID-19
pandemic the discussion on tasks and purposes of digital
displays was resumed. The paper presents the results of the
CAWI research among visitors of digital museums; it also points
to their motivation, while analysing the demand for such tools
classifying individuals who use them into various categories.

