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Contemporary cultural diplomacy in South Korea: explicit and implicit approaches

This paper argues that in the case of Korea, cultural diplomacy (CD) has been explicitly implemented in a top-down and unilateral approach by government to enhance national prestige abroad, underpinned by the institutional legacy of a ‘developmental state’ model of governance. Yet, an implicit approach has also emerged, associated with capacity building of the domestic cultural industries through promoting ‘international cultural exchange’. Whilst the top-down unilateral approach has persisted, a disarray of policy rhetoric and institutional fragmentation surrounding CD, as well as the blurring of cultural industries development policy with the CD agenda has led to gradual convergence of both explicit and implicit approaches.