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A Knowledge Sharing Environment for Sport Management

The European football governing body (UEFA) has developed a unique environment to share good practices. It includes blended learning (including face-to-face and on-line interactive courses), knowledge sharing platforms and 3D virtual stadium to access specific topics in sport event management. The various functionalities include solutions to typical knowledge management issues, such as contextual versus generic knowledge or yet strategies to turn tacit knowledge into explicit knowledge. The environment provides access to libraries of good practices in the form of learning objects as well as hints to solve critical problems in each of the domains of sport management. In addition, the environment is built in a modular way (knowledge elements consist in storytelling and lessons learned in the form of short video items) which allows for reorganisation of modules in various forms to generate new scenarios for further learning. In doing so, the environment is a typical implementation of the recursive nature of the knowledge circle including creation, collection, organisation and reuse. 1 NEEDS AND OBJECTIVES Over the past few years, the organisation of sport events and the administration of sport altogether have evolved tremendously. As a result a lot of good practices have been created. But lessons learned are not applied systematically and good practices are often duplicated leading to a lack of professionalism and loss of efficiency The European football governing body (UEFA) has developed a unique environment to share good practices. The objective is to collect, organise and share the good practices across the football family (confederations, clubs, coaches, referees etc.). The project’s components include: 1. The identification of existing occurrences as well as the design of new occurrences where knowledge practices are captured, shared and used. It can be either training sessions to prepare sport events, workshops to teach sport administrators, or else the events themselves where good practices may be captured. Topics include event management, marketing, medical , communication, media & communication, safety & security, legal, governance and more. 2. A series of world wide learning programmes has been developed in order to integrate academic and practical knowledge together. This includes certification programmes, diplomas as well as masters degree programmes. Besides their training objectives, these programmes serve as additional sources where knowledge can be captured and organized in the knowledge environment. 3. The knowledge environment itself consists in a back-office knowledge base of texts and videos from which various selections are made to build particular learning or knowledge sharing programmes. 4. A network of content experts and knowledge brokers who both validate and organise the know how captured and set up scenarios for further knowledge sharing and learning programmes.