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The Cultural Contexts of Mid-Century Women’s Tennis

This chapter details how women’s tennis assumed heightened cultural import in the contexts of the Cold War. One famous incident involved Gertrude Moran’s sartorial selection at the Wimbledon Championships. Women professionals such as Moran and Pauline Betz toured went on tour with Riggs and Kramer in the early 1950s, while Betz and Sarah Palfrey Cooke also toured independently of their male playing peers. Alice Marble became an outspoken critic of the men who ran the United States Lawn Tennis Association, a touring professional comfortable with the commercialization of the sport, and a voice for racial equity in the sport through her support of the African American champion Althea Gibson.