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Design for eco-efficiency within the chemical industry: the case of Akzo Nobel

This paper assesses the feasibility of achieving business opportunities through design for eco-efficiency. On the basis of six pilot studies within the chemical company Akzo Nobel, insight is gained into the business conditions that favor a proper match between market opportunities and eco-efficiency improvements in the product chain. From the analysis it is derived that the following three criteria mainly determine the degree of success: degree of environmental pressure; degree of room for maneuver; and degree to which the environment can be used as a competitive edge.