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Green Retail Marketing for the Sustainable Development

The term "sustainability" has become the main word for this competitive resource scarce and human desires are endless and this wider divide has raised customers around the world's interest in environmental fortification. The growing worldwide knowledge of the ecological balance has given them more knowledge of the environment. Green products refer to selling products or services by highlighting their environmental benefits. So it is called eco-Marketing or environmental marketing and consumers recognize such brands like organic, eco- friendly, recyclable or sustainable. The green marketing services are financial services, transportation services, medical services, educational institutions and retail services. This study focuses about the retail services in green marketing.