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Cannabis: The Uncertain Path from Agricultural Commodity to Luxury Consumable

Abstract Widespread legalization is turning cannabis into big business. As cultivation, manufacturing, and retail sales expand in size and sophistication, the industry appears to be evolving into a commodity market. This paper reviews the state of cannabis with respect to factors that contribute to the success of other luxury consumables such as wine and perfume. While many of these factors are available to cannabis, they exist in only rudimentary form today. Certain features of cannabis culture that present obstacles to the development of a luxury ethos are also discussed.