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THE EFFECTS OF ORDER AND DIFFERENTIATING INFORMATION IN DECISION MAKING

Title: THE EFFECTS OF ORDER AND DIFFERENTIATING INFORMATION IN DECISION MAKING Anna Walkyria Rivadeneira Cortez, M.S., 2005 Directed By: Associate Professor Kent L. Norman, Department of Psychology A condition under which both primacy and recency effects occur is demonstrated. Primacy and recency are observed in decisions among alternatives that do not have differentiating information. Decision makers, however, need to base their decisions on differentiating information; individuals search for information that may assist them in discriminating options. Only under the absence of such information order effects influence decisions. THE EFFECTS OF ORDER AND DIFFERENTIATING INFORMATION IN DECISION MAKING