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An agent-based model of indirect minority influence on social change and diversity

Abstract The present paper describes an agent-based model of indirect minority influence. It examines whether indirect minority influence can lead to social change as a function of cognitive rebalancing, a process whereby related attitudes are affected when one attitude is changed. An attitude updating algorithm was modelled with minimal assumptions drawing on social psychology theories of indirect minority influence. Results revealed that facing direct majority influence, indirect minority influence along with cognitive rebalancing is a recipe for social change. Furthermore, indirect minority influence promotes and maintains attitudinal diversity in local ingroups and throughout the society. We discuss the findings in terms of social influence theories and suggest promising avenues for model extensions for theory building in minority influence and social change.