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The Development of Rural Tourism in Bogor Regency (Case Study of Ciseeng Village)

Ciseeng Village is one of the villages in Ciseeng sub-district, which is also the location of Minapolitan Region. Minapolitan development is focus on the fisheries sector. Along with the program, it is known that Ciseeng village has natural resources that are potential to be natural tourism. On the other hand, the village also has shortcomings that need to be fostered. The process of identifying village's potential used SWOT analysis. SWOT analysis used as a tool to recognize the strengths and weaknesses of the village as well as to see the opportunities and threats faced by the village. This study aims to map the facts of potential and constraints that the village has, in order to realize the existing Minapolitan Area by using SWOT analysis. The data analysis technique used in this study is a qualitative data analysis technique. The analysis shows that Ciseeng Village has internal and external potential that will turn the village into a tourism village. The strategy used is in the form of tourism village development clusters, village tourism institutions, and tourism village development with the theme of a unique, distinctive, and healthy tourism village with a Minapolitan perspective based on fisheries excellence. Keywords—strategy; rural tourism; swot analysis and minapolitan