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CONCEPTUALIZING BUSINESS MODELS OF INTERNATIONAL HOTEL CHAINS

Globally, hotel chains are emerging as major players in the hotel industry, and their expansion policy includes along with the construction of new hotels, acquisitions, mergers, also business models based on management and franchise contracts. The paper investigates various aspects of the international hotel chains, such as the proportion of franchised hotels, those based on management contract and owned in North America and Europe, but also the proportion of franchised hotels by hotel chain. The aim is to provide an overview on the business models of international hotel chains.