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Framing Blame in Sexual Assault: An Analysis of Attribution in News Stories About Sexual Assault on College Campuses

This article examines media coverage of sexual assault cases on college campuses using content analysis methodology. Utilizing Attribution Theory and Media Framing, this article analyzes the methods and frequency in which the language in sexual assault news stories assigns or minimizes attribution. Key variables include references to alcohol consumption, clothing, Greek systems, and case management by school administrators. Key discoveries were made, including the journalists’ use of language showing support or doubt of victims. This study has implications for scholars, journalists, educational administrators, and society in general as we consider the ongoing framing of sexual assault.