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Customer Involvement in Organizational Innovation - Toward an Integration Concept

The integration of customer knowledge into innovation processes not only poses many challenges to companies but also opens up opportunities for new product development and innovativeness. Past research describes a multitude of approaches and practical examples, which companies can refer to if they are willing to tap customer knowledge. With the emergence of social software and/or open innovation there are even more potential paths to follow. In this regard, this research aims to propose a concept that categorizes the available strategies. Based on a structured literature review (SLR) in the domain of open innovation I analyzed the body of related literature and best practices and allocated the identified options within the process of innovation. The results can be utilized as guidance for knowledge integration and help companies to navigate through the selection process of strategies for customer knowledge integration (CKI) in organizational (open) innovation processes.