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A New Foundation for MicroEconomic Theory-Interactionism International Business Economy Working Paper Series Design : Joan Vuust

The paper looks at everyday business life from the tradition of interactionism and linguistics, in order to understand actors everyday business life. The focus is upon in-depth activities in business in order to help management decision-making and business processes. If understanding everyday business life is important, then a more insightful approach would be to see management and the business in terms of deep structure interactions, which contain the meanings, understandings and often the explanations for observable surface interactions. We strive to build actors universal tenets as formalistic rules for further discussion that will complete a dynamic picture of the firm.