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Logistics Managers' Stated Preferences for Supply Management Attributes for the Case of Inns in Brazil

ABSTRACT The general aim of this research was to identify the needs and expectations of the inns' managers about service suppliers involved with the tourist industry along “Royal Highway” (in the State of Minas Gerais, Brazil), as regards the most appropriate strategy for supply logistics for inns, the typical tourism establishment in the region. The features investigated were: Speed of Service, Number of Suppliers, Size of Lots, Supply Operations and Method of Ordering. The Multivariate Stated Preference Technique was used for the statistical treatment of the responses. The results indicate that the respondents' preferred supply scenario has the following characteristics: supplies should be furnished in a responsive manner, within 24 hours, by one or a limited number of suppliers, in small lots delivered to the companies and ordered by telephone. The article concludes that, in order for a strategy to have strong impact on this economic activity in the regions where this research was carried out, it should consider a policy of reducing the supplier base.