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Using Patent Analysis to Anticipate Technology Trends: A Case of Coffee Processing Technology in Thailand

The technological capability of the coffee industry in Thailand is limited. Coffee manufacturers operate in a red ocean where competition is focused around cost and not differentiation. This paper discusses the insights gained from a study of patents related to coffee processing technologies. The purpose of the study is to identify technology trends and innovative approaches in the coffee industry. PatSnap software is used to conduct a patent analysis of 211 patents from 106 countries in the period of 1999–2018. The analysis aims to reveal the global direction of R&D to forecast technological developments and applications in the coffee industry. The insights gained from the research are used to assist the strategic planning of technological development paths and their possible application in the Thai coffee industry. With a better understanding of the technological landscape, firms operating in the Thai coffee industry are better equipped to make product development decisions.