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Using websites to attract applicants: a signal-based model of online organizational attraction

Most international companies utilize organizational websites as a key component of strategic human resource management for attracting applicants. This article reviews the existing literature to understand the factors influencing organizational attractiveness. Drawing from Signaling theory and Person-Organization fit, this article proposes that organizational social image, organizational work image, and organizational website image are signals from organization, called organizational signaling. This paper also proposes a framework to explain how and why the three images and individual differences influence online organization attraction.