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Can I Have Your Attention, Please?: An Empirical Investigation of Media Multitasking during University Lectures

The growing prevalence of continuous media use among university students in lecture environments has potential for detrimental effects. In this study the focus is placed upon the implications of digital media multitasking in a university lecture context for academic performance and learning. Previous studies reveal that students frequently engage with digital media whilst in a university lecture. Moreover, research has shown that multitasking imposes a cognitive cost, detrimental to learning and task execution. We propose, accordingly, that the constant distractions created by digital media interrupt the thought and communication processes of students and, subsequently, obstruct their ability to learn. To test this proposition we conduct a survey-based empirical investigation of digital media use and academic performance among undergraduate university students. A clear negative correlation was shown between frequency of media use and academic performance. This result confirms the hypothesis that there exists a negative correlation between digital media use during lectures and academic performance. The confirmation of this negative relationship suggests that media use poses a significant distraction to students.