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Destination Management of Religious Tourism in Cirebon Indonesia

Since a long time ago, most of mosque role has been merely for worship, mosques in Cirebon are included. Now, as time flies, the function of mosque in the area has transformed to be religious tourist resorts. The program has an impact on improving the socio-economic environment of the community. The quality of religious tourist resort management is determined by the quality of mosque management resources as tourist destinations in Cirebon. The study was conducted in Cirebon religious tourist destination in 2016. The research respondents were twenty mosque managers from seven tourist mosques. The research aims to identify and analyze: (1) the characteristics of religious tourist destination in Cirebon; (2) the characteristics of human resource competence in managing the attractiveness of religious tourist destinations of Cirebon; and (3) the implications of management resource gap in managing Cirebon religious tourist destinations. Cirebon is expected to be widely known as religious tourist icon that has a complete appeal of cultural traditions, socio-economic religious, historical activities. The research deployed a quantitative method and supported by relevant literature review. The results showed: (1) religious tourist destinations in Cirebon has uniqueness with a large number of customers. However, existing tourism activities have not been expanded; (2) competent religious tourist management resources can be improved through active learning, achievement driven, and ability to cooperate; and (3) strengthening the role of education and training.

religious tourism management. Religious tourism based on the mosque in Cirebon area is expected to be a key change for the socio-economic and cultural environment in the future. To that end, preserving and developing the physical uniqueness of mosques and traditions of religious values and cultural diversity as a religious tourism worth visiting and known to the public widely feasible to do immediately. Through religious tourism, administrators can be intercultural, intercultural liaison.
The purpose of the research is to describe and analyze: (1) characteristics of religious tourism destinations in Cirebon; (2) describes the characteristics of human resource capacity in managing the attractiveness of religious tourism destinations in Cirebon; and (3) religious tourism management needs to be integrated with the managerial capability of religious tourism manager and provision of facilities.

II. METHODS
The research uses quantitative descriptive approach supported by qualitative study to explain the characteristics of religious tourism destinations in Cirebon and explain the ability of human resources in managing religious tourism resources. The study is complemented by literature review to analyze and clarify phenomena. Next synthesis to explain the management of religious tourism oriented to the convenience of tourists. The research was conducted at 7 mosques as destination of religious tourism in Cirebon in September 2016. The location of the research is determined purposively at the location of religious tourism destination in Cirebon Regency, Central Java Province, Indonesia. Research respondents are mosque administrators in 7 religious tourism destinations of 20 people in Cirebon. Each religious tourism destination is represented by 3 or 2 people. The data and information were collected through interviews and in-depth observation.

III. RESULT AND DISCUSSION
Among the several mosque-based religious tourism destinations are unique to each mosque that attracts local and foreign tourists, both tourists who are just recreational and tourists who come to recognize and learn about religion, culture, and local traditions. The tourists have various purposes in doing religious tours. Along with the development of transportation facilities such as the construction of Cipali toll road connecting the city of Jakarta with the city of Cirebon, the city of Cirebon is very strategic to become a multi-purpose tourist destination. Tourist destination in Cirebon are strategic as transit destination from long trips also become the city of choice as a religious tourist destination. The number of tourists in Cirebon has the potential to increase steadily. However, if the potential increase in the number of tours is not matched by the management of mosque tourism resources, better religious promotion then religious tourism destinations in Cirebon mosques cannot compete with religious tours from various destinations.
Thus, the study of the characteristics of mosque-based religious tourism resources in Cirebon as well as the level of human resource capacity in the management of religious tourism attraction becomes important. The objective is to develop human resource capability in managing religious tourism that is sustainable and competitive. Therefore, the characteristics of mosques as a religious tourist destination in Cirebon, Central Java, Indonesia will be intensively studied. Some religious tourist characteristics focus on the discussion of educational, social and economic activities, as well as the characteristics and characteristics of visitors. Furthermore, the level of ability of managers in managing religious tourism is also studied in order to determine its development strategy. The Characteristic of Mosque-based Religious Tourist Destination in Cirebon:

Mosque Programs as Religious Tourist Destination in Cirebon
The mosque is known as the cultural heritage of society because the mosque runs the role of preservation of cultural customs, religious values, protecting historical objects such as pulpit, drum, spear. The results showed that several religious tourism destinations have various educational, socio-economic activities. These activities are part of the effort to market the icon of Cirebon as a religious tourism worthy of being recognized and visited. Details can be seen in Table 1. Most religious tourism mosques focus on non-formal religious and social education activities. Since time immemorial, the activities have been stagnant and there has been no significant change. What needs to be expanded is the development of non-religious roles such as language courses, health, Advances in Social Science, Education and Humanities Research, volume 128 community economic development. The diversity of activities and expansion of At Taqwa Mosque's role in economic empowerment and environmental awareness can serve as an example of increasing religious tourism branding in Cirebon. In marketing religious tourism mosque must have a creative, innovative program as a religious tourism attraction worth a visit.

Tourists of Religious Tourism
Indonesian people love religious travel in the city of Cirebon. They came to know the physical uniqueness of the mosque, as well as familiar with cultural traditions preserved by mosques such as Grebeg Maulid events, Pajang Jimat (displaying amulets), Muharaman, Hadroh and many others. The research result shows a large number of tourists to religious tourist resorts. This can be identified through types of tourists who visit.
The nature of tourists who visit diverse as a traveler and some are staying. The duration of the visitor visit time is less than 24 hours, while others with more than 24 hours stay. Tourists from different types of angle that comes in large groups with buses, and there is also a small group with a car or two-wheeled vehicles. The number of tourists driving buses as many as 50 people, while small groups amounted to approximately 15 people. Details can be seen in the table below.
Total of seven mosques are a tourist destination of religious tourists. Every month the mosque is the arrival of a group of visitors about 100 to 3 buses. The highest tourist destination tourist destination is the Astana Gunung Jati mosque. Every month, the mosques serve around 100 buses of visitors on average. Then the next tourist destination Grand Cipta Rasa mosque serves about 60 buses of visitors every month on average.

The Characteristic of Destination Appeals Management of Religious Tourist Resorts in Cirebon
Cirebon is well-known as the city of guardians (Hariyanto, 2016). Cirebon became the religious tourist destination of the most popular visitors along with high religious needs in the community. Culture, Religion and History is a leading tourist attraction in Cirebon that has provided various effects on other resources. The existence and sustainability of religious tourism depends on the seriousness of the manager in managing attractiveness or excellence.  Based on Table 3, shows the mosque has not been well managed. Potential physical uniqueness and nonphysical mosque has not been marketed to the fullest. The board has not been able to use various media to inform and promote widely to the public. Mosques that have uniqueness of architecture, heirlooms such as pulpits, spears tend to be less promotion of religious attractions, while the mosque that promotes religious tourism, but not quite supported by the attraction of the diversity of the mosque zones.
One of the illustrations, the Grand Mosque of Cipta Rasa has the uniqueness as a grand mosque with the oldest building in the center of the city is a religious tourism attraction and is supported by the diversity of 4 zones ie the area of the palace, springs, heirlooms and funeral areas. What is owned by Cipta Rasa Great Mosque is not done publication. Management assumes no religious tourism promotion, many people who come to see the uniqueness of religious tourism Great Mosque Cipta Rasa.

Implementation of Community Empowerment Activities as Tourism Attractions
One of the attractions of religious tourism is the ability to display services and meet the needs of tourists. Fulfillment of religious tourist comfort cannot be done by unilateral administrators, but the religious tour operators need to involve other parties such as community, government, private. With the hope of mosque-based religious tourism can give a positive multi-effect for the surrounding environment. The traders around mosques of religious tourism destinations play a pivotal role in supplying tourists'various needs. According to Table 4, most of mosques in cooperated in religious tourism destinations involved people as business partners. The people provide meals, various souvenirs, inns which are parts of important needs for tourists as most mosque managements cannot provide homestay. As a matter of fact, more traders should be encoureged to provide more religious tourism packages such as transportation among religious tourism mosques in Cirebon.

Promotional Programs of Religious Tourist Appeal
Promotional programs play a pivotal role in endorsing religious tourism attraction. The programs consists of some promotional activoties such as art calendar creation, advertisment, and branding on religious tourism uniqueness. Overall, religious tourism destination in Cirebon carry out direct as well as indirect promotion. In terms of direct promotion, religious tourism board of management become the initiator of some events such as seminar, meetings, Quran recital, etc while the indiret promotion was conducted through mass media and art calendar.
Mass media (newspaper) promotes the uniquenes of religious tourism attraction. The ideas promoted through newspaper come from people specifically pay attention to religious tourism. According to types of promotional programs, religious tourism board of managers have not made the most use of mass media and internet availability. The Implication and Human

Resources Development of Religious Tourism Destinations in Cirebon
The uniqueness and strong points of religious tourism destinations in Cirebon vary. To be iconic, most mosques should be able to learn from other religious tourism destinations to develop their uniqueness. the development of religious tourism can succeed through some features: (1) the development of human resources competence in managing tourist resorts; and (2) in providing a wide range of facilities for religious tourism. The development of competent through acteive learning process, encouragment for achievement, and the competence of cooperation (Hermansyah and Hidayatullah, 2014). Religious tourism can provide customers with service and perfectness in integrated cooperation with various agents of different aspects.
Furthermore, active learning on opening new events, internet use, providing tourist guide in terms of promotional programs need to be immediately conducted as well. The importance of tourism manual provision is due to female tourists indicating high level of preference for female role interpreatation between Islam and Arabian roles (I-Ling, Kuo, 2007). According to a research by Astuti (2010) tourism promotion can be carried out through mingling promotions such as: (1) advertisement through leaflet and booklet to tourist and prospective tourits, publication by mas and electronic medias; (2) Promotional sales through regional, national and international exhibition; (3) human relationship concerns cooperation with people, private and state institution / organisation; (4) direct promotion for tourist resorts to tourists on visits; and (5) promotional marketing can also be carried out through website creation on tourism.
Moreover, the human resources of management boards must also be encouraged to broaden their horizons of religious tourism suchas knowledge of history, traditions,cultures, religions in order to able to educate, to inform and also to reply questions from tourists. Tourism board of management also need to learn independently to develop their knowledge and horizon of culture rituals such as Pajang Jimat, Grebeg Maulid, Muharaman and update of contemporer news [3] suggested that host should be able to bridge the gap with visitors through the information of religion, habits and ways of life of the people nearby the mosque. The management board can be the liaison among cultures.
Thus, the competence of cooperation with other agents such as community and institutions needs to be possesed as all agents are needed to involve in any event. The better and more various programs conducted by religious tourist resorts, the more tourists will likely visit the destination. The mangement boards can also provide any facilities on demands. As a matter of fact, tourists need easy access to any tourist resorts that management board can put the two agents in a prospective meetings through some programs such as art shop with affordable items. In addition, handcraft inventor and traders need to be involved to supply various goods needed with proper shops. Similarly, the need for homestays can also be fulfilled with cooperation between community and homestay suppliers so that religious tourism organisers can toruists with insightful information of homestays.
Learning center for recreation can also be provided through cooperation between board of management and educational institutions. Tour organizers play a pivotal role as providers for students visit program so that they can learn about the reservation of culture, tradition and history. Types of touris vary with various facilities. According to Sapri, et al., [5] good mosque management is through good facility provision for good programs.
According to research by Yulianie (2015) the success of tourism development depends on board of organizers who can develop tourist resort in the community. People will be empowered through educations, trainings, and coaching and assistance for accomodations, responsibility to maintain the potential of tourist resorts. The development program attraction is conducted by renovating slum areas to be clean, comfortable and well-managed areas. The relocation of parking area, information center, toilets, walking tracks for pedestrian, rest area, two gate ways, and artshop.
Religious tourism management can be carried out through well-qualified facilities. This is particularly true with Sapri [5] adopting Yulianie (2015) that developing religious tourism should be begun with cleanliness, comfort, and adequate facilitiy and accommodation. The development religious tourism deals with service improvement and facilities completeness. With the touch of modern management the attraction of religious tourism destinations will eventually improve the good image of Cirebon as iconic tourist resort in Central Java.

IV. CONCLUSION
Religious tourism destinations in Cirebon has uniqueness especially in traditions, culture, history and architechtures. Therefore, the number of visiting tourist keeps growing. However, the uniqueness is not specifically supported by various tourism programs provision. In addition, the competence of religious tourism resources is not supported by proper management. The competent management of religious tourism resources can be improved through active learning process, encouragment for achievement, and the abilty to cooperate with a wide range of agents. The management of religious tourism can be integratedly facilitited by the development of managerial competence of religious tourism organizers and the provision of adequate, qualified, well-managed facilities.