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The Dynamics of Argumentation in the Discourse on Domestic Tourism

The article examines the structure and dynamics of argumentation in the mass media discourse on domestic tourism. The textual and discursive characteristics of argumentation are analyzed. The purpose of the analysis is to identify the speech implementation of rhetorical techniques as a mechanism of influence, the effectiveness of argumentation in the tourist discourse on the material of the Vokrug Sveta magazine. The purpose and objectives of the study determined the choice of methods of analysis. To confirm the hypothesis about the role of argumentation in the diversification of the conceptual content of popular science discourse about tourism, the methods of content analysis and discourse analysis were used. The methodological basis of the article is such components of the systems approach as cognitive, communicative, and rhetorical. The article reveals the key concepts of the tourism discourse, raises the issues of updating their content. The problem is solved to show the originality of rhetorical means in an argumentative statement, ways of creating panorama, which stimulates the visual nature of the image are indicated. A general idea of the ways of creating a panoramic image of nature achieved using epithets and metaphors is given. Metaphors are the main text-forming tool that allows you to create laconic texts. This is a huge advantage, given today’s readers’ dislike for long texts. Panoramic allows the author to appeal to the emotions of the reader, evoking imaginative associations, and most importantly, the desire to see spectacular landscapes with his own eyes. Using the example of text fragments, the functions of expressive means in the verbalization of concepts and in argumentation in general are demonstrated. The article presents fragments of the texts that make it possible to conclude that expressive means are an excellent means of influencing the addressees ‒ readers, they have a huge potential for imagery and, therefore, the ability to cause an emotional-evaluative reaction of the addressee of speech. Authors of texts must consider this advantage when talking about promising tourist destinations in the conditions of closed borders. The Vokrug Sveta magazine was chosen as an empirical basis. Empirical search criteria are time-limited (January ‒ June 2020). The article is intended for graduate students, masters, bachelors of journalism departments. Keywords: argumentation, tourist discourse, concept, travel media text, paths