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Enhancing seismic risk mitigation decisions: a motivational approach

Implementing seismic risk mitigation is a major challenge in many earthquake-prone regions, despite the availability of a significant number of risk reduction measures such as technical design solutions and regulatory frameworks that include building codes, policies and regulations necessary to facilitate successful risk reduction activities. However, building owners have been found unwilling to retrofit their earthquake-prone buildings. The objective of this research is to investigate how to enhance buildings owners’ earthquake hazard preparedness decisions by adopting a motivational approach in order to reduce their vulnerability to earthquake risks. A multiple case studies approach was adopted and interviews conducted with the various stakeholders involved in seismic adjustments decisions. Significant intrinsic and extrinsic interventions such as intensifying and promoting the use of critical awareness motivators, financial and property market-based incentives necessary to enhance building owners’ decisions were revealed from the analysis of the qualitative data. These revealed intrinsic and extrinsic interventions offer plausible explanations regarding how human motivational orientation can be used to influence disaster preparedness decisions by increasing the salience of seismic risk issues.