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Management of Historical Tourism in Songkhla Province , Thailand

This research of historical tourism management in Songkhla province aims to study the management potential of historical tourism in Songkhla Province and the potential for community participation in the management of historical tourism in Songkhla Province. This was a mixed-method research, employing both quantitative and qualitative research methodologies. The research sample was composed of: 1) community experts, alumni and leaders; 2) religious leaders; 3) residents of Songkhla Province; 4) academics and government officers; and 5) travel business operators. The tools used for data collection included 400 questionnaires, observation forms and in-depth interviews with community, government and private-sector representatives. Quantitative data were analysed using a t-test and a one-way analysis of variance. Qualitative data were subjected to content analysis by exploring historical attractions in the 16 different districts of Songkhla Province. Overall, 86 important historical attractions were identified, which were categorised into one of four historical periods. The quantitative study found that the potential for attracting tourists for the historical value of tourist attractions in Songkhla Province is moderate .When considering each area, it was found that nearly all areas were at the moderate level, with the exception of one area valued at a high level (physical identity = 70.8%) and one area valued at a low level (historical importance = 63.8%). The potential to support tourism was found to be at a high level .The potential for tourism development was found to be at a moderate level. The potential for management and conservation of tourist attractions was found to be at a moderate level. The potential for local community participation in tourism management was found to be at a low level. Indeed, it was found that the participation of local communities was at a low level in almost every issue, especially being part of the tourist attractions, such as in the role of guides or provision of services. This had the lowest average score.