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An agenda for service research at the base of the pyramid

Purpose – The article aims to combine research priorities in the service domain with the emerging topic of service management for the base of the pyramid (BoP). This combination allows us to construct an agenda for service research at the BoP. Design/methodology/approach – The paper uses bibliographic methods for structuring the BoP contributions, and a literature review for the current research priorities in the service domain. Findings – First, the paper highlights the main topics in the emerging BoP debate. Second, the paper constructs a research agenda for service management at the BoP. This agenda can guide service researchers in the selection of feasible empirical fields, support them in finding appropriate research designs, and finally, help them to develop suitable theoretical perspectives. Research limitations/implications – Limitations arise from the literature review and bibliographic methods themselves. Practical implications – Service research on the BoP provides new ideas for practitioners i...