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Ecolabels for Passenger Transportation: Understanding Motorcoach Company Receptiveness to a Pilot Green Certification Program

ABSTRACT In 2009, an internet survey was administered to members of two motorcoach associations to examine sustainability in the passenger transportation sector in the context of environmental certification. Higher levels of company leader familiarity with green practices, more positive company leader attitudes towards these practices, and more green practices within a company were found among groups of company leaders who indicated a greater willingness to participate in a pilot certification program. Additionally, significant positive correlations were found between company leader familiarity with environmental practices, company leader attitudes towards environmental practices, and the number of environmental practices at companies.