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Research on the diversified development of dance art from the perspective of media communication technology

This paper takes media reports of dancesport events as the research object, and analyzes word frequency and word cloud of text source materials related to dancesport event reports in 2018 and 2019 by using The Python programming software "Jieba" tool, providing rigorous data support for the research. The results show that there are some problems in the media reports of dancesport events, such as the lack of depth of the content of the reports, the single form of the reports, the lack of rich media means and the lack of effective publicity of dancesport project culture and competition culture. Specific countermeasures include :(1) strengthening the media access system management, improve the level of media services; (2) Diversified content production integrating media thinking, fundraising information, experience and service to improve communication validity; (3) Formulate copyright protection clauses and clarify rights and responsibilities.