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THE CHOICE OF METHODS FOR ASSESSING THE COMPETITIVENESS OF INNOVATIVE ENTREPRENEURSHIP, WITH CONSIDERATION TO THE EXTERNAL ENVIRONMENT

The article is devoted to the study of the method of assessing the competitiveness of an innovative enterprise. Despite a relatively in-depth study of the problem of ensuring competitiveness, there is still no single approach to its quantification. Problems of competitiveness assessment are complex and multifaceted. The success of competition in the market depends on the presence of competitive advantages or key competencies, which are formed by a set of components (value and price). The correct and objective assessment of the competitiveness of the subjects of innovative entrepreneurship allows management to make appropriate and correct decisions that are aimed at achieving strategic goals. At present, scientists are considering quite a few methods for assessing competitiveness, but there is no generally accepted methodology that would be recognized by both scientists and practitioners. Examining the methods and models of assessing the competitiveness of economic entities, the author concludes that all approaches are focused on multicriteria assessment of any one functional area, which describes the competitiveness of innovative entrepreneurs. Therefore, he considers it expedient to develop an author's approach to assessing the competitiveness of innovative entrepreneurs. The competitiveness of innovative entrepreneurship is formed through the successful transformation of resources into the final product with which the business entity is represented in the market. Thus, it is established that, first, the indicator of competitiveness is a measure or reflection of the effectiveness of the operation and development of the subject of innovative entrepreneurship. And, secondly, the actual indicator of competitiveness is an integrated assessment, incorporates a number of indicators that characterize the ability of the business entity to convert resources into results and maximize the effects. Competitiveness of innovative entrepreneurs can be seen as the ability or combination of their abilities aimed at achieving almost one goal – maximizing entrepreneurial benefits – through comprehensive actions based on organizational knowledge and key competencies aimed at improving and / or optimizing the functioning of subsystems management of functioning and development of subjects of innovative business. Given that the competitiveness of innovative entrepreneurs is considered by us as a multi-criteria category, which is formed under the influence of many external and internal factors, as well as environmental determinants, respectively, it should be assumed that the most important role in competitiveness is played by social, technological and economic aspects.