{'fraction_non_alphanumeric': 0.01644736842105263, 'fraction_numerical': 0.01069078947368421, 'mean_word_length': 4.9365853658536585, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
Local Marketing of Organic Products - A Guide for SMEs DEVELOPING LOCAL MARKETING INITIATIVES FOR ORGANIC PRODUCTS IN ASIA

The IFOAM trade conference organised from 5-8 November 2003 was an opportunity for local market initiatives to update themselves on developments worldwide affecting the organic sector. It was also an opportunity for local market initiatives to present their achievements, discuss their problems and learn from each other. Lessons that have been learnt in the relevant panels of the conference, in a special one-day workshop on November 9 and the experiences of ten Asian local marketing initiatives (case studies) are summarised as a guide for SME organic marketing initiatives in developing countries. Most of the participants had prepared a case study to serve as basis for discussion during the workshop as well as for this Guide. For full details of the participants, please refer to Annex 1. This Guide is thus based on the experience of a number of local organic marketing initiatives (in the document mostly referred to as the "initiatives") and the result of the discussion on November 9, 2003. Some existing literature was also used to complete the information from the case studies.