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Challenges at the bottom of the pyramid: an ethnographic study of south african mobile users

In this case study, I present some of the challenges that are inherent in large, complex international ethnographic field research studies. This case describes a study of people from the "bottom of the pyramid" in both urban and rural South Africa. The team encountered some predictable and many unpredictable challenges. This case study covers both what the challenges were and also how I addressed them.