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Narrative Storytelling: Putting the Story Back in Hard News to Engage Young Audiences

Why are fewer young adults reading the print newspaper? Oftencited reasons include: lack of time, use of another news medium, cost and lack of interest. 1But another reason not often reported is that almost 40 percent of young adults in the U.S. (ages 18 to 29) just don't enjoy keeping up with the news." This study examines young adults' reading expectations of hard news topics prior to reading these stories and how narrative storytelling could positively affect their reported reading experiences.