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Response Dear Editor

Dr. Briassoulis, in her critique of our study, raises two separate categories of issues. The first is why do quantitative analyses of relationships among context, process, and outcome variables in planned change efforts, when the nature, importance, and effects of those relationships are already &dquo;self-evident?&dquo; Given that such studies are likely to be flawed methodologically, they are unlikely to convince skeptics of the importance of planning and planners to producing successful projects, even if significant impacts of planning and planners on success are found. The second category of issues concerns specific alleged methodological inadequacies of our article.