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Internal Relationship Management

This paper focuses on the theme of internal relationship management and the linkages between human resource management and marketing performance. Interdisciplinary research in marketing has been gaining some momentum in recent years as many scholars have noted the intriguing and vitally important linkages between managerial practice and marketing performance. Still, this area of research remains understudied and underdeveloped in the marketing literature. This fact served as the motivation in doing this special volume. Given the realities of today’s competitive business environment, firms are forced to leverage all assets at their disposal in their attempt to differentiate product offerings, offer exceptional quality and value, and deliver on their promises of customer satisfaction. Today, more than ever, firms realize that their most important asset is their people, especially the employees that are responsible for delivering quality, value,