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EXPERIMENT AS A METHOD OF IDENTIFYING IMPLICIT MEANINGS IN LINGUISTIC EXPERTISE IN ADVERTISING CASES

In general, modern linguistics is characterized by an appeal to the everyday (linguistic and metalinguistic) consciousness of native speakers of the Russian language. The relevance of using the experimental method, with the help of which it is possible to obtain indications of everyday consciousness, is also noticeable in the field of legal linguistics, in particular, for resolving controversial situations arising in cases of advertising. This article substantiates the need to use the experimental method in order to obtain objective conclusions in linguistic studies and examinations on advertising texts based on the analysis of the testimony of ordinary linguistic consciousness, and not on the introjection of a specialist-expert. A specific case of using the experimental method to solve a conflict situation associated with the functioning of an advertising text is considered. In this case, special attention is paid to the formulation of questions and the interpretation of the results of the experiment.