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Study on Grounded Theory-based Product Design

As an important path to intuitively show the characteristics of air-conditioning and stimulate consumer consumption, good air-conditioning visual design can manifest product style, spread brand influence, stimulate consumers' consumption impulse, and enhance sales volume of product, so it is of great significance to enhance popularity and sales of product by improving user satisfaction through the improvement of air-conditioning visual design. Based on the information system with massive user information data, the way of grounded theory coding is used to conduct data decoding and theoretical model establishment at the foothold of user satisfaction, and then the factors affecting user satisfaction are divided into five main categories, whose theoretical models are constructed. Theoretical models constructed by grounded theory through the collection of user data can assist designers to precisely grasp user requirement and build the future direction of visual design, so as to provide ideas for the improvement of air-conditioning product competitiveness and the increase of economic benefits.