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Beyond command and control: USSOUTHCOM's use of social networking to 'connect and collaborate' during Haiti relief operations

On 12 January 2010, a magnitude 7.0 earthquake devastated Haiti killing over 230,000 unsuspecting victims, injuring tens of thousands more and displacing over 1.1 million people. The physical damage was so severe that over 50 percent of buildings in and near the affected areas were completely destroyed or damaged. After struggling for decades with adversity, and besieged by a myriad of social, economic and political challenges, Haiti, its government, and its people were by most accounts already in a state of crisis. The earthquake's devastation and its aftermath shocked the world and prompted a global response. Over 800 institutions and organizations representing the whole of society - governments and their militaries, international organizations, nongovernmental organizations, public institutions, academia, corporations, and private citizens - mobilized to provide aid and relief. However, coordinating and managing their activities seemed a daunting, if not impossible, task. How could a global response achieve "unity of effort" when "unity of command" was not feasible? To provide a solution, US Southern Command (USSOUTHCOM) looked beyond traditional Command and Control systems for collaboration with non-traditional partners and implemented the All Partners Access Network (APAN) in order to "Connect and Collaborate."