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DEVELOPMENT OF SOCIAL RESPONSIBILITY IN CONDITIONS OF DEEPENING EUROPEAN INTEGRATION PROCESSES

The purpose of the article is to analyze and improve the theoretical and practical aspects and directions of social responsibility of enterprises in terms of European integration. The essence of the concepts «responsibility» and «social responsibility» is investigated in the article. The main components of the structure of social responsibility are identified: political responsibility; civil liability; production responsibility; legal liability; moral responsibility; responsibility in the field of family and domestic relations. It is established that the development of social responsibility is influenced by the following factors, which are due to modern realities: globalization and the associated intensification of competition; growing size and influence of companies; competition of companies for personnel; the growing role of intangible assets. There are four levels of social responsibility: macro level, meso level, macro level, mega level. To study the internal social responsibility of the enterprise, six areas have been identified, each of which is proposed to be evaluated according to the list of indicators: remuneration and motivation of staff; professional training and staff development; Occupational Health; social programs; additional incentives for staff; satisfaction with the moral and psychological climate in the team. Favorable and unfavorable characteristics of the development of social responsibility in domestic industrial enterprises are revealed. The general problems and prospects of development of social responsibility in Ukraine are defined. The main directions of ensuring the system of social responsibility of enterprises in terms of European integration are proposed.