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COLLABORATIVE CONSUMPTION AND THE INFLUENCING FACTORS

The global issue of overconsumption and food waste has made it something relevant to discuss. The increasing world population has made economic sharing through collaborative consumption an important initiative in handling societal problems such as food waste. As well, the Covid-19 pandemic brings direct and indirect impacts on the domestic business ecosystem in most industries in Malaysia. At the same time, consumer behaviour has also changed where they are practising new norms by utilizing e-commerce platforms through a concept known as collaborative consumption. This article presents the role of collaborative consumption in resolving the issue of food waste experienced by most developed countries and addressing the food crisis that is taking place in the poorest countries, especially during this pandemic. Various factors influencing food-based collaborative consumption also are highlighted.