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Research on the Communication of Birch Bark Manufacturing Skills of the Oroqen Nationality in Mobile Social Media

Intangible cultural heritage faces not only new opportunities but also new challenges with the arrival of network era. The development of mobile social media provides renewed energy for the communication of intangible cultural heritage. In this paper, the current communication situation and communication significance of birch bark manufacturing skills of the Oroqen Nationality are analyzed with mobile social media as the starting point, and the mobile social media communication strategies of birch bark manufacturing skills of the Oroqen Nationality are elaborated with emphasis. Keywords—new media communication; mobile social media; the Oroqen Nationality; birch bark manufacturing skills