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The Importance of Interest: The Role of Achievement Goals and Task Values in Promoting the Development of Interest

We review studies that document the role of interest in promoting academic achievement, course choices, and career decisions, and discuss the process of interest development. In particular, we focus on the role of achievement goals in promoting the perception of task values and subsequent interest, and review randomized field trials in which we tested an experimental utility value intervention designed to promote interest in educational contexts. We discuss the implications for educational policy and theory development. Why would Sandy, a high school basketball player, spend countless hours shooting baskets in her driveway, until her arms were so tired that she could hardly move? Why would Jean, a high school student, spend his weekends attending science competitions, often traveling many hours in a car each way? Some researchers who study motivation would say that these two individuals were exhibiting well-developed interests in basketball and science, respectively. In this study, we consider how interest in activities and topics develops, and why interest is so important to our daily lives.