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An Alternative Strategy for Growth Success through Vertical De-integration

For many years, yarn manufacturers have known that good quality products combined with Quick Response have been key selling points when negotiating with customers. This has been mainly due to the emergence of large retailers or chain stores, which require the right products at the right time in order to be successful. This alternative strategy for growth will allow the right companies to meet the retailers' expectations within the UK, and the benefits could be quite substantial. Many yarn manufacturers already know what is required from them but cannot implement this strategy due to cultural, financial and Organisational restrictions.