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Social-Mobile-Analytics-Cloud: A Digital Ecosystem for Innovation

The four technology drivers Social Media, Mobile Computing, Data Analytics and Cloud Computing are of major importance for the digital transformation, and each incorporates disruptive potential for future businesses. Even more innovation potential lies at integrated solutions of these four technologies - called the SMAC system. This combination amplifies the effects of each single technology, and forms a digital ecosystem for new products, services and business models. A microservice architecture is proposed to allow easy integration. This approach opens a wide range of possible combinations and constitutes an ecosystem of innovation which can systematically be exploited by the method of morphological modeling.