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A Research on Similarity Measure to Identify Effective Similar Users in Recommender Systems

In recent years there is a drastic increase in information over the internet. Users get confused to find out best product on the internet of one’s interest. Here the recommender system helps to filter the information and gives relevant recommendations to users so that the user community can find the item(s) of their interest from huge collection of available data. But filtering information from the users reviews given for various items seems to be a challenging task for recommending the user interested things. In general similarities between the users are considered for recommendations in collaborative filtering techniques. This paper describes a new collaborative filtering technique called Adaptive Similarity Measure Model [ASMM] to identify similarity between users for the selection of unseen items. Out of all the available items most similarities would be sorted out by ASMM for recommendation which varies from user to user