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Creative Ventures and the Personalities that Activate Them in a Post‐Disaster Setting

In the post&#8208;earthquakes setting of Christchurch, New Zealand, the realization of value for the affected community occurred in a variety of ways. Data for this study were gathered from in&#8208;depth interviews (n&#160;=&#160;45) with people involved in a range of creative ventures pursued for commercial or social benefit during the five years following the earthquakes in Christchurch, New Zealand in 2010 and 2011. Perhaps unexpectedly, the unstable setting delivered a multitude of opportunities for entrepreneurship and a reduced level of perceived risk. It was found that characteristics of those implementing creative projects contributed to the initial success of ventures. The characteristics, however, differ in important ways from those found in previous research about the typical psychological propensities associated with those who act on entrepreneurial opportunities. Importantly, the characteristics that led to the activation of ideas in the post&#8208;disaster setting may have also led to their inability to prolong benefits.