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Ranking assessment systems for responsible tourism products and corporate social responsibility practices

Responsible tourism and corporate social responsibility (CSR) have a significant role in promoting the integration of sustainable practices in the tourism industry. The paper presents the results of a study carried out on reporting programmes assessing the “responsibility level” of tourism companies. It aims at developing a tool to encourage and support enterprises, especially small companies, in behaving in a more responsible way and adopt systems to assess their business responsibility. After an overview of the literature regarding the concept of responsible tourism and CSR and a description of the reporting programmes, a quantitative model (the analytic hierarchy process) has been implemented to clarify the main attributes, the strengths, and the weaknesses of the assessment systems and to determine their overall effectiveness with respect to different criteria.