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Theoretical typology of deceptive content

The conceptual fuzziness of terms like misinformation, disinformation, rumour, gossip, conspiracy theories has been discussed by various scholars. In both academic research and media reports, it is common to see these terms being used interchangeably. To develop a better understanding of how and why different forms of misinformation operate, it is important to clarify the conceptual boundaries between these terms in a meaningful way.