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The Institutional Strategy in Increasing Publication Performance

Reputable colleges will have a good value in the eyes of its stakeholders. One indicator of the value of a college achievement is the number of scientific publications both 
nationally and internationally. Currently, total of publication in Indonesia is still very far behind Malaysia and Singapore, and only slightly above the Philippines. This phenomenon contradicts with the fact about total of publication in Widyatama University, at the last 18 years has increased. The authors are interested to conduct further research in order to obtain the empirical evidence so that it could give the vision on the practical implications for several other universities in increasing the institution’s value. This research method is passed qualitatively by straight observation and directly interviews with some key 
informants. The data analysis technique using SWOT analysis has done. This study shown that Widyatama University is very serious with the faculty publications. Empirically, two main factors are emphasized in improving the Widyatama University’s publication performance, are favorable government and abundant resources. Finally, the suitable strategy to adopt in this institution for the future is “grow and build strategy” to maintain and even improve the performance of Widyatama’s University 
publication.