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Adaptive video streaming with smooth advertisement insertion

Advertisement has contributed a significant part of video streaming revenue nowadays. So far, advertisement insertion is mostly done at a streaming server or a proxy server inside the networks. However, this approach faces problems such as complexity and scalability issues. To this end, this paper presents a client-based approach in HTTP streaming which has becomes a cost effective means in multimedia delivery. In addition, a novel method is proposed for supporting smooth advertisement insertion. The experiment results show that our method can provide smooth transitions under different network conditions.