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Liquid Pleasures. Alcohol Control Policy and Society in the Period of Romanian State-socialism

In the context of modern industrial capitalism and the expansion of wage labor, the consumption of alcohol has gradually increased since the 18th century. This growth was present, both in Eastern and Western Europe, also in restructured state-socialist systems after the World War II, like in Romania. The present study analyzes the dynamics of alcohol consumption in the state-socialist period, using as a starting point the alcohol policies of that period. Three phases can be distinguished: alcohol, as considered a stable state income (due to increasing consumption), expanding access as an indicator of prosperity (increasing consumption), the third phase is on restraining consumption opportunities, consequently consumption too. Keywords: social history, alcohol consumption, lifestyle, communism, Romania