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Book Review: International Marketing Research

teaching notes for each chapter and each case, and a test bank. The Web site provides helpful links to various sources of information and research organizations. The author has prepared a solid and useful book that stands out as a first-rate textbook but can also be used as a reference for student, academic, and professional researchers. The book may be used as a stand-alone textbook for undergraduates, but at advanced levels it would be more effective in combination with additional cases, a marketing research text, or a statistics text. The author suggests that it may be a supplement for an international marketing management textbook. But because many professors teach international marketing by focusing on analysis and decision making, it could be argued that an international marketing management book would be best suited as the supplement to Kumar’s International Marketing Research. Finally, this book should have tremendous appeal outside marketing and could be used as a basis for teaching international or cross-cultural business research.