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Profiles of the consumer and nonconsumer of pediatric nurse practitioner services: New Haven, Connecticut.

Using a stratified random sample of 331 greater New Haven, Connecticut, area residents, a telephone survey was undertaken to assess consumers' health-purchasing behaviors and their knowledge and attitudes concerning Nurse Practitioner (NP) services. This report compares and contrasts the consumer (n = 22) and nonconsumer (n = 82) of Pediatric Nurse Practitioner (PNP) services along the following dimensions: demographics, health care values, perceptions of the attributes of NP services, perceived cost-benefits of NP care, consumer-buying behaviors, and the purchase of health promotion services. Some support was found for segmenting the pediatric health care market along the dimension of "benefits sought" by potential consumers. Analysis of the characteristics, attitudes, and values of the consumer group raised issues potentially useful in the marketing of PNP services.