{'fraction_non_alphanumeric': 0.024328859060402684, 'fraction_numerical': 0.0, 'mean_word_length': 5.345744680851064, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
The Use of Importance–Performance Analysis and Market Segmentation for Tourism Management in Parks and Protected Areas: An Application to Tanzania's National Parks

This paper presents an application of the IPA technique, coupled with market segmentation, to a sample of visitors to Tanzania's National Parks. The utility of the technique in a protected area context is highlighted, by comparing it with the results from three programme perspectives – non-segmented data (a homogeneous IPA programme), segmented data that look at performance measurements only (a segmented performance-only programme), and segmented data (a segmented IPA programme). A few examples of non-parametric statistical analysis are presented to highlight the flexibility of the technique. When combined with market segmentation, IPA is a superior technique to that of a non-segmented approach, which views the sample as homogeneous and can lead to the displacement of visitors. It is also superior to that of a performance-only approach. The technique is achievable for a protected area agency with limited resources and expertise and is also a good starting point for agencies with suitable resources and expertise.