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An MP's role in the internet Era – The impact of e-newsletters

The role of MPs changes over time. Commentators have identified five separate roles that an MP may carry out for which communication with constituents may be a key factor in determining the success of an MP. One of the latest, and currently underdeveloped, forms of direct political communication to constituents is e-newsletters from MPs. This article addresses how MPs are using their e-newsletter to help fulfil each of their parliamentary roles. A content analysis of the e-newsletters of seven MPs sent out regularly over a 1-year period from April 2003 to March 2004 was conducted. The data found that e-newsletters best helped fulfil both the political and non-political aspects of the constituency role. However, the article concludes that e-newsletter communication is primarily one-way, but that if it was two-way it might help MPs in all of their roles.