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AGRO TECHNO PARK DEVELOPMENT STRATEGY IN ACCELERATION OF COCOA PLANT TECHNOLOGY INNOVATION IN GUGUAK DISTRICT OF WEST SUMATERA-INDONESIA

The cocoa plant is a regional superior commodity that has great potential and is able to improve the community’s economy. This requires a touch of technological innovation from upstream to downstream through the Agro Techno Park Guguak, with the concept as a means of accelerating dissemination or technology transfer to the public. The purpose of this paper is to identify the Agro Techno Park development strategy in an effort to accelerate innovation in cocoa plant technology in West Sumatra. This research was conducted at Agro Techno Park Guguak, Lima Puluh Kota Regency, West Sumatra in 2021. The data analysis method used was the SWOT method. Based on the results of research on the development strategy of the Guguak Agro Techno Park in an effort to accelerate innovation in cocoa plant technology in West Sumatra, the Rapid Growth Strategy is a strategy. Strategies that can be implemented are (1) Regarding the high market demand for processed chocolate products, it is necessary to carry out post-harvest guidance and training for cocoa in a sustainable manner until they find the right market, (2) Agro Techno Park Guguak as a business incubator needs to foster melinial farmers. who have an entrepreneurial spirit, (3) guidance and sustainable assistance in cocoa farmer areas, (4) fostering farmer institutions in order to strengthen the bargaining position of cocoa farmers.