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Traditional Chinese medicine works: a politicised scientific debate in the COVID-19 pandemic

ABSTRACT The COVID-19 pandemic provoked public attention to medical treatments across the world. In China, a debate on the efficacy of traditional Chinese medicine (TCM) took place amid the government’s active promotion of it for COVID-19 patients. Rather than addressing such a debate from the perspective of medical science or health communication, this paper explores how TCM was politicised on Chinese social media. The research is based on a case study, collecting data from the most popular Chinese community question-answering (CQA) site – Zhihu. By triangulating content analysis (CA) and thematic analysis (TA), we reveal how nationalist sentiments and dissenting opinions are expressed through approval or criticism of TCM among the Zhihu community. The research findings uncover the political momentum behind the debate by shedding light on how Zhihu users engage with public affairs through medical commentaries. This paper thus contributes to understanding the politicised discourse of TCM in China in the wake of the global pandemic.