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Adoption of Digital Tools: Insights from a MNC Technology Roll-out Project

This paper presents an exploratory research case study on issues related to the adoption of digital tools inside a Multinational Company (in FMCG sector). It examines how R&D engineers react to adoption of digital technologies, to what extent they see new tools as an opportunity for them to improve their performance and whether there are any changes in work routines. We briefly introduce international technology transfer literature where technology roll-out is linked to disseminating key knowledge to foster continuous organizational learning. We present insights from a case study based on inputs from 12 semi-structured interviews with staff using new digital tools after the MNC rolled out a technology from a European R&D centre to the firm’s China and USA R&D laboratories. Few studies have examined the behavioural issues arising from the introduction of digital tools for use in pilot plants inside R&D laboratories. The attitude to digital adoption has been mostly positive across both R&D sites. Now the process is more digital allowing better data capture, which also provides opportunity of data sharing across the firm’s global R&D sites. We also present some management implications with regards to lessons learned from some challenges faced by the technology adopters.