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Lexical priming in humorous satirical newspaper headlines

Abstract Satire is a type of discourse commonly employed to mock or criticize a satirical target, typically resulting in humor. Current understandings of satire place strong emphasis on the role that background and pragmatic knowledge play during satire recognition. However, there may also be specific linguistic cues that signal a satirical intent. Researchers using corpus linguistic methods, specifically Lexical Priming, have demonstrated that other types of creative language use, such as irony, puns, and verbal jokes, purposefully deviate from expected language patterns (e.g. collocations). The purpose of this study is to investigate whether humorous satirical headlines also subvert typical linguistic patterns using the theory of Lexical Priming. In order to do so, a corpus of newspaper headlines taken from the satirical American newspaper The Onion are analyzed and compared to a generalized corpus of American English. Results of this analysis suggest satirical headlines exploit linguistic expectations through the use of low-frequency collocations and semantic preferences, but also contain higher discourse and genre level deviations that cannot be captured in the surface level linguistic features of the headlines.