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Innovative Media Space of the Modern Library

The purpose of the article is to analyze the approaches to the use of modern virtual and augmented reality technologies in the organization of the media space of a modern library.
The research methodology is based on methods of semantic analysis of the subject area basic concepts. The main directions of the libraries’ transformation in the conditions of technological and information development of society are considered in the article.
The novelty of the study is the analysis of innovative approaches to the use of immersive technologies in the organization of the modern library’s media space. The article presents ways to apply virtual and augmented reality technologies in the direction of storytelling, as well as the use of modern approaches to establishing social and communicative links between the library and readers.
Conclusions. The use of innovations in modern libraries and the transformation of book collections into information media space promotes the interest of readers and the promotion of library institutions. Modern libraries are required not only to preserve the classical structure of the information institution as an institution for the collection and preservation of printed and manuscript works but also to become modern information and educational space. Presented approaches to virtualization and the use of augmented reality in modern libraries expand opportunities for the promotion of science, literature, promote the involvement of young people in scientific and cognitive activities.