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Health promotion in the workplace

This chapter considers the definition of health promotion and its potential in public and occupational health practice. Workplace health promotion provides an opportunity to deliver health messages and reach groups such as ‘blue-collar men’ that may be less accessible to health information delivered through other routes. Practical examples are used to illustrate health promotion techniques. Communication techniques are discussed, with exemplars of successful campaigns. Examples are given of the range of evaluation measurements used to demonstrate impact. It also highlights debate regarding the strength of evidence related to the impact of workplace health promotion. In the UK, the evidence base is less well developed than overseas publications.