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“SAKRAL'NAYA ZHERTVA” AS A SET LANGUAGE UNIT IN THE LEXICO-PHRASEOLOGICAL SPACE “RUSSIANS”

The modern Russian personality is purposefully and systematically exposed to language attacks in the media space and proves to be in a situation of constant choice and obsessive infantility in determining the means and forms of modern speech. Over the past two decades, the sacred meaning of many linguistic units has been actively transformed, and this causes concern among Russian linguists. The article deals with the winged linguistic unit “sakral'naya zhertva”, the semantic evolution of which originates from pre-Christian times. With the adoption of Christianity, the linguistic unit “victim” acquires a spiritual and educational character. The secularized stage of using the lexeme manifests a contrasting palette of transformations and nominates objects of ritual, political, and economic proceedings in the media space, which radically distinguishes it from its original meaning and negatively affects the consciousness of the Russian cultural and linguistic personality.