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Developing a Day Trip Expectation/ Satisfaction Construct: A Comparative Analysis of Scale Construction Techniques

Abstract The paper is concerned with identifying, and assessing the relative importance of, the determinant attributes of consumers' expectations about, and satisfaction with, day trip destinations by developing an appropriate construct. To this end, a comparative analysis of three different scale construction methods was undertaken. The results demonstrated the effectiveness of the free elicitation technique and showed that from the consumer perspective, the secondary features and psychological aspects of destinations were considered to be relatively more important than the primary elements and functional attributes.