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HUMOR WITHOUT BOUNDARIES? A TYPOLOGY OF GLOBALLY SPREAD HUMOR ON TWITTER

Humor is an intrinsically local phenomenon. Many studies have shown that what people laugh about is tailored to specific cultural, linguistic, and political conditions (Davies, 1990). However, the rise of digital media created a global humorous sphere, where comic items which are always authored in some local setting cross national and linguistic borders and gradually form globally shared themes and ideologies (Shifman, Levy, & Thelwall, 2014). While studies have examined the features of global humor in relation to localization or cross-cultural dynamics (Boxman-Shabtai & Shifman, 2015; Laineste & Voolaid, 2017), none, to date, have systematically analyzed the features characterizing the humor globally distributed through social media. In other words, we still know very little about what typifies global digital humor in itself.