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Adoption of virtual worlds in libraries

This poster describes progress on a research project, based on Everett Rogers' Diffusion Theory as a theoretical framework, which analyzes factors contributing to the adoption of virtual worlds by librarians and educators. A mixed methods study, using both qualitative and quantitative methods, obtained study participants (n= 219) through online listservs. Survey questions were coded to match Rogers' five attributes: (relative advantage, compatibility, complexity, trialability, and observability). Results of the study identify five current predictors along with perceived benefits for the use of virtual worlds in educational settings and libraries.