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Gamified Learning of Supply Chain Optimization Through the Beer Distribution Game

This study examines the behaviour of sixty supply chain students at two different Beer Distribution Game trials to identify student performance under carefully designed contextual settings. Based on the findings, this paper illustrates the effectivity of the Beer Distribution Game as a self-learning tool for supply chain students. The paper also finds the differences in decision-making patterns of high performing and low performing students in face of lifelike problem-solving situations. Further it gives new insights on improving the efficacy of the Beer Distribution Game as a teaching tool to support the low performing students to learn faster and effectively while overcoming language impediments.