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From the Desk of the Editor-in-Chief

It gives me immense pleasure to have this opportunity to present the first issue of research based one of the premier journals of management “Frontiers of Marketing Research” which is a compact package of knowledge, information and management professionalism for academia, research and industry. The journal will not only be instrumental to encourage the young potential researchers but it would also be a source of interaction with the experienced researchers whose prolonged experiences would be a unique opportunity for the readers and incumbents of marketing and related management research.