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The Sensorial Effect: Dynamics of Emotion in Pro-Environmental Behavior

In this article, sensorial effects are introduced as emotional stimuli for shaping environmentally significant behaviors. This research provides a link between sensorial effect as ubiquitous environmental behavior feedback and the effect of sensorial stimuli on emotions that trigger individuals’ pro-environment behavior. A case study of using color photographic images of environmental scenes and landscapes as behavior sensorial feedback is introduced. Twelve photographic images from the International Affective Picture System (IAPS) were analyzed in terms of emotional valence and arousal and results are discussed. From this research, the following contributions emerge: Just-in-time sensorial feedback is considered to be a desirable intervention for shaping pro-environmental behaviors; and a novel use of IAPS is made, by linking a selection of its images to new pro-environmental behavior interventions. Design of environmental behavior feedback as mood and facial expressions responses, and of innovative feedforward interventions, is part of future research.