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Strategies for Textiles and Apparel Enterprises in Jilin Province “Going Global”

The textile and apparel enterprises in Jilin province should go out under the new international economic situation, explore international market and develop the textile export trade. In this paper, several problems in textile and apparel industry of Jilin province have been discussed, the measures of improving brand consciousness, accelerateing adjusting upgrading the industrial structure and improving the industrial chain have been studied.