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AN OPTIMIZED REVIEW OF ADAPTIVE HYPERMEDIA AND WEB PERSONALIZATION – SHARING THE SAME OBJECTIVE

A traditional system presents the same static explanation and suggests the same next page to all users, even though they might have widely differing knowledge of the subject. Such a system suffers from an inability to be all things to all people, especially when the user population is relatively diverse; users often lose sight of the goal of their inquiry, look for stimulating rather than informative material, or even use the navigational features unwisely. To this end, researchers and practitioners studied adaptivity and personalization to address the comprehension and orientation difficulties presented in such systems to alleviate such navigational difficulties and instead, satisfy the heterogeneous needs of the user population. This paper investigates the relationship between these two areas of research which effectively share the same goal: to adapt according to the specific user characteristics.