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SMEs' adoption of e-commerce using social media in a Saudi Arabian context: a systematic literature review

Through the analysis of a number of previous studies, this article aims to present an overview of extent literature on the adoption of e-commerce by small-and medium-sized enterprises SMEs using social media in a Saudi Arabian context. An extensive literature review has been grouped and represented in six different categories including information and communications technology ICT adoption, e-commerce adoption by organisations, consumer adoption of e-commerce, e-commerce adoption by SMEs including the use of social media to adopt e-commerce and the use of social media by SMEs to adopt e-commerce in a Saudi Arabian context. The studies are analysed, literature gaps are highlighted and further research directions within the field are proposed.