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Professionalism Among Canadian Newsworkers

The most pervasive knowledge, today, is manufactured and distributed by the mass news media. Mass news is a window onto the world through which individuals learn what they want, need and should know. It is a legitimizing agent presumed to set the agenda of public attention: a war not covered was not fought. It is also a unifying force that binds diverse linguistic, regional, class and ethnic factions by offering a generalized and sharable view of reality. Ultimately, mass news is an economic and organizational commodity: exchanged for profit, it is subject to the whims of an impersonal marketplace and, like all mass goods, it is the product of organizational behaviours that plan, organize, execute, coordinate and control its manufacture and distribution.