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Russia’s image in the modern world: ratings, risks, ways to improve

Today every state is interested in creating and maintaining a positive image of the country because it serves as a means of achieving success. The image of the state determines its international heft, impact in various spheres. A positive image of the country will promote cooperation with various countries, the development of trade and economic relations with them, while a negative image of the country can be used by the opposition to criticize the government and its policies. There are a large number of different factors that have a direct impact on the creation of the image of the state: natural factors; the availability of resources; the culture of the country; the political system; the stability of the economy; scientific achievements; exports of goods and services; etc. The article outlines the stages of the creation of the image of Russia, as well as the directions that are most actively involved in it. The article analyzes the position of Russia in such international ratings as the Doing Business, the IMD World Competitiveness Ranking, the Global Innovation Index ranking and the Human Development Index ranking. The article also outlines the principles on which all stages of creating and promoting a country’s image should be based. Special attention is paid to the ways to improve the image of Russia in the world.