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Verification Of The Linguistic Status Of Gastronomic Neologisms Borrowings

A great number of recent borrowings in the gastronomic vocabulary occurred as result of intensification of intercultural contacts, a change in the perception of this sphere worldwide, and transformation of a successful lifestyle idea. Referring to data from search and social networks made it possible to obtain up-to-date information on speech functioning of such kind of lexical units, which are not standardized currently and are absent in traditional lexicographic sources. Thus, the purpose of the article is to describe one of the algorithms of verifying the linguistic status of neologisms that appeared in the Russian language as a result of borrowing from other languages. The research material was obtained with the help of a continuous sampling method from recipes at cooking sites, blogs and vlogs. The identified lexemes were analyzed with the help of the lexical-semantic method in English and Russian dictionaries. Verification was based on the data of the Russian National Corpus, Internet resources search queries, as well as the frequency analysis of the hashtag requests from various social networks. We collected a number of gastronomic borrowings that Russian speakers identified as “strange” and unnatural, and stated the high potential for them being used even more frequently: such kind of borrowings give a sense of identity with a foreign culture on the part of the consumer and a sense of foreignness on the part of the service provider. It helps to attract attention to goods that is utmost for a restaurateur or an author of a recipe.