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CREATING TRANSNATIONALITY THROUGH AN INTERNATIONAL ORGANIZATION?

The paper will consider the transnationality of television activities carried out under the umbrella of the European Broadcasting Union (EBU) between the 1950s and the 1970s. Two examples, which represent important services of the EBU, will be compared: Eurovision and the EBU Screening Sessions. Both coordinated the exchange and selling of television programmes throughout Europe. Both resulted in a large number of transnational events and experiences as they enabled people to watch the same programmes or at least the same images simultaneously or temporally delayed. Nevertheless, this paper will argue that the EBU's television activities did not result in the creation of transnationality. While the images remained transnational, the sound was cast into a national mould, and cultural factors such as mentality, humour, interests and language impeded the creation of transnationality.