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Rural Health Education — An Idea Whose Time Has Come

A young mother in rural Fresno County allows her two-year-old to die with a severe iron deficiency anemia. Just across the road is a free clinic with facilities for testing and treating anemia. An Indian child in South Central Florida is treated for roundworm infestation. Three weeks later he is seen again with a re-infestation as severe as when first seen. Preventing such cases cannot be accomplished simply by making available even the highest quality of medical care. Adequate health education, however, could help to make such occurrences unlikely. This paper is intended to spotlight some areas of concern in the delivery of health services in rural America, delineate the role of health education in ameliorating some of the existing deficiencies, and suggest some mechanisms for organizing meaningful health education programs. It further describes some Extension resources for health education present in most communities, and suggests models for the more efficient integration of resources for consumer health education.