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La Sociedad De Ensueño Del Turismo (The Tourism Dream Society)

This article proclaims the birth of a new society called a dream society. It is presented as a fascinating subject of future demand for goods and services, which predict that today’s society based on the information will become a society that values the stories behind the products and services. These stories are filled with emotional richness need for material wealth has become commonplace. The demand for products, in turn increase the demand for imaginative storytellers who can artistically direct the emotions of consumers in a global rich culture, where they imagine, create, entertain and fascinate may prove hard work for our existing concepts. The result of the dream society is that consumers do not buy products but lifestyles and the “stories”, experiences, emotions and products that convey a sense or meaning. The article mentions how the business of the current tourism industry create and sell their products are being transformed and, equally, important changes also occur in other areas of society such as the workplace, at home, relationships between people and nations. This subject is highly recommended for academic and business communities.