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Research on the Innovation Path of Business Model of E-Commerce Enterprises Affected by Big Data

With the rapid development of Internet technology, the collection and application of user data is becoming more and more of a concern for Internet companies. At the same time, enterprises have gained extremely high revenue due to the application of big data technology. The field of e-commerce is greatly influenced by the rapid development of big data technology. E-commerce enterprises can reform and innovate their business models based on their own platform advantages and with the power of big data technology in order to promote the good development of e-commerce enterprises. Therefore, the innovation of business models is first briefly introduced in this paper. Then, the important value of the application of big data to the innovation of business models of e-commerce enterprises is analyzed. Finally, the innovation path of the business model of e-commerce enterprises influenced by big data is presented.