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The Mobile Apps Industry : A Case Study

From its origins with the advent of Apple’s iPhone in 2007, to an industry that could potentially be worth as much as $100 billion by 2015, the mobile apps industry has experienced nearly unprecedented growth. The unique aspects of the industry are discussed in terms of how they have encouraged the widespread popularity of smartphones and other mobile devices and have transformed electronic gaming, internet retailing, and social networking. As major competitors in this arena, Apple and Google have endeavored to distinguish themselves in terms of their relationships with app developers, numbers and uniqueness of apps available, as well as the marketplaces in which the apps are sold. While these battles are waged, others (Blackberry RIM, Facebook, and Amazon) have continued to find their loyal users and niches in the market. Forecasts unanimously paint a very bright future for the industry, but potential stumbling blocks remain in the form of, monetization difficulties, accusations of exploiting children, and security and privacy issues.