{'fraction_non_alphanumeric': 0.013958125623130608, 'fraction_numerical': 0.0, 'mean_word_length': 5.084848484848485, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
ETHICS AND NEUROMARKETING

Latest development of neuroscience and neurobiology is opening the opportunities for the companies and scientist to better understand the future customer. This work shows the analysis results of international approach to ethics issues in neuromarketing. This article is based on the expert works of European and American pioneers in combination of marketing and neuroscience. Neuromarketing is a new concept for understanding the customer behavior and decisions, mostly which are dictated by the subconscious. First, from an ethical point of view, it is necessary to ensure that neuromarketing does not harm or exploit anyone.. Anyone who has ever taken part in a clinical trial or baseline experiment knows how many documents are going well before the start of the study – all in the interests of safe participation in the study. The main uncertainty is that customer couldn’t really determine which information he or she shares during the research, due to lack of knowledge.