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Realizing the Promise and Minimizing the Perils of Identified Surveys: Reports From the Field

Saari and Scherbaum (2011) raised a number of practical, scientific, and ethical questions in their focal article. We began grappling with many of these same questions 10 years ago when we were first asked to conduct an identified survey. We have learned a lot since then. In this commentary, we seek to share that learning. We introduce empirical evidence regarding the impact of identified surveys on employee perceptions and behaviors, and we share the assumptions and best practices we believe underlie successful identified surveys.