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Conceptualizations of ugly and beautiful

The aim of this paper is to study conceptualizations of two Persian evaluative terms, namely
 zesht (ugly) and zibâ (beautiful), by focusing on their uses at the metapragmatic level in
 evaluations of im/polite act. To achieve this aim, by drawing on natural and authentic examples from Persian, the
 relationship between the use of the metapragmatic markers zesht and zibâ and the im/polite
 (non)linguistic act is addressed and the types of im/polite behaviours that licence the use of these metapragmatic markers are
 further explored. It will also be argued that conceptualizations of im/politeness seem to be expressed predominantly in terms of
 aesthetic terms which are situationally constructed and are morally informed. The examples reveal that the use of the aesthetic
 markers as metapragmatic markers originates from a set of cultural conceptualizations, which are part of the moral order, and in
 fact, shape and are, over time, shaped by the norms of im/politeness that exist at multiple levels of society. These socially and
 culturally shared conceptualizations greatly influence the practices by which judgments and evaluations of im/politeness arises in
 different types of interaction.