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Global Outsourcing Strategy: Product Development Perspective

World economic recession, globalization of business environment and advances in technologies pushing manufacturing firms for the adoption of outsourcing strategy in their product development processes. Nowadays, firms are realizing that being alone in product development process do not provide them any differentiation in their production lines. The objectives of such approach are not only for cost effectiveness and focus on core competition but firms adopt outsourcing for a distinct marketing edge and to score over their competitors. In this paper, strategic views of outsourcing in manufacturing industries are critically analyzed and discussed with the potentials and pitfalls of this approach.