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Principles of Building Trust: Engaging Disenfranchised Communities Across the G7 in COVID-19 Vaccine Campaigns

This report is written as G7 countries increasingly recognise COVID-19 as an endemic threat, and embark on discussions of long-term management in a post-emergency world. 1 Within G7 countries, since their arrival in mid-2021, COVID-19 vaccination campaigns have been promoted as the cornerstone of transitions to well-being and national recovery. Delivered through ‘top-down’ initiatives and designed around principles of uniformity and compliance, vaccine uptake in many countries has been coupled with legislation that links the rights to work, travel and access spaces, to proof of immunity. 2