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Artificial Intelligence and Human Expertise

This chapter examines in detail the structure and functioning of work routines that involve collaboration between human experts and advanced algorithms. Despite the intuitive complementarity of human intelligence and AI, it is often challenging to combine the two effectively. Building on case company examples, such as Finnair and Stich Fix, the chapter introduces a typology of different human–algorithm hybrids and a framework for understanding challenges and pitfalls in in human–AI interactions. I conclude by suggesting four idealized approaches to solving these issues and helping companies take full advantage of digital technologies.