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Increasing the motivation of future professionals in the culture and arts industry to use information technologies in professions activity

The article reveals the concepts of "motivation" and "motive", analyzes the experience of domestic and foreign experts in the formation of the concepts of "learning motivation" and "professional motivation". It is proposed to introduce methods of stimulating and motivating educational and cognitive activities: the formation of cognitive interest, methods of stimulating duty and responsibility in learning. In the course of the research a system of motivation of future professionals in the culture and arts industry was developed, which was used in teaching computer science disciplines. 
The motivation of future professionals in the culture and arts industry to use information technology in professional activities was determined by the results of a pedagogical experiment on a developed scale: internal motivation, external positive motivation, external negative motivation. The participants of the experiment noted the greater influence of external positive motivation and its transformation into internal motivation. 
Based on the results of the questionnaire, the necessary conditions for successful mastering of information technologies were outlined: internal stable motivation for the expediency of using ICT in education; availability of modern technical means; availability of software and teaching materials; a set of knowledge, skills and abilities to use information technology in future professional activities. 
The results obtained during the formative stage of the pedagogical experiment give grounds to state the possibility of increasing the motivational complex of professional activity of future professionals in the culture and arts industry to use ict in case of creating favorable pedagogical conditions. in general, the satisfaction of the future professionals in the culture and arts industry professional activity is the higher, the more optimal his motivational complex - high weight of internal and external positive motivation and low weight of external negative motivation. 
By processing statistical data, the SPSS program revealed differences in the indicators of internal and external motivation of future specialists professionals in the culture and arts industry of the experimental group, which confirmed that external positive motives are more effective and desirable than external negative.