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Customer's Perceptions on Buying Online Interior Products' in Delhi/NCR

— The study aimed to highlight the demographic profile of customers, brand concern amongst consumers while buying interior product online and satisfaction level of consumers (n=40). Sample data was collected by the purposive sampling technique as consumers from Delhi/NCR who had already experienced the online shopping are selected.Analysis of the data revealed that nearly equal percentage of male and female had done online shopping for interior products. 82% of the respondents fall in the category of 20-49 age group. Flipkart, Amazon and Snapdeal are the most popular online portals among respondents. 55% of the respondents are from high income group and resides in urban areas of Delhi /NCR. Further findings of the study are given below.