{'fraction_non_alphanumeric': 0.013717421124828532, 'fraction_numerical': 0.0, 'mean_word_length': 5.822429906542056, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
Gaps between Managerial and Consumer Attitudes Toward Advertising in China

In China’s rapid development, for marketers it is important to monitor views toward advertising to keep up with evolving consumer attitudes and managerial practice. This paper investigates attitudes and beliefs toward advertising among a small sample of Chinese managers in the state sector, and compares with consumer attitudes. Comparison with the few past studies show that attitudes among the relatively conservative managers have changed somewhat, but do not match consumer thinking very closely. In particular, thinking among managers about implementation details is quite divergent from what China’s sophisticated consumers want from advertising.