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Analysis and Data Mining of Students' Consumption Behavior Based on a Campus Card System

With the rapid development of information technology, campus card has become an important part of the construction of digital campus. Based on the campus card to build a user behavior analysis system, which can help the school to master the student school of learning, consumption and rest behavior. This article discusses the specific behavior of campus card consumption and the data mining and analysis of student consumption, canteen operation status and marketing strategy, finally, the research significance and research value of the card analysis system are summarized.