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Effects of Beauty SNS Usage Characteristics and Hair Style Interest on Hair Care Behavior

The purpose of this study is to use a total of 339 questionnaires through SPSS 24.0 to understand the effect of SNS beauty content usage characteristics and hair style interest on hair management behavior by age, and the results of this study are as follows. First of all, hair management behavior according to SNS beauty content had a positive effect on SNS interest and reliability from teenagers to those in their 50s and older. However, it was confirmed that SNS reliability was somewhat less influential. Second, hair management behavior according to hair style interest showed a positive influence on hair style transformation by age group from 20s to 50s, excluding teenagers. In the conclusion and suggestion of this study, it was found that all age groups are interested in SNS, and the higher the interest in hairstyle, the greater the influence on hair management. However, as the reliability of SNS is low, it is necessary to pay attention to increasing the reliability by providing high-quality and good information on SNS beauty content. We hope that research on the utilization of beauty content according to gender will continue in the future.