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Perceptive sorting: a method for understanding responses to products

Products engender complex experiences that go far beyond aesthetics and ease of use. We believe that by better understanding people's functional and emotional relationships to existing products, we might better understand how to design future products. This paper presents the Perceptive Sorting exercise (PS), a method inspired by the field of visual research to gain responses to product familiarity, product function, and aesthetic considerations. We report on a study using the PS with coffeemakers, watches, and consumer robotic products. The results provided information about how participants assess product attributes, assign value, and tell stories of product use.