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The Unheard Story of Organizational Motivations Towards User Privacy

There could be numerous reasons that drive organizations to provide privacy protections to end users in the applications they develop and maintain. Organizational motivations towards privacy affects the quality of privacy received by end users. Understanding these motivations and the approaches taken by organizations towards privacy protection would assist the policymakers and regulators to define effective frameworks encouraging organizational privacy practices. This study focuses on understanding the motivations behind organizational decisions and the approaches they take to embed privacy into the software applications. The authors analyzed 40 organizations different in size, scope, scale of operation, nature of data used, and revenue. they identified four groups of organizations characterized by the approach taken to provide privacy protection to their users. The taxonomy contributes to the organizational perspective of privacy. The knowledge presented here would help addressing the challenges in the domain of user privacy in software applications and services.