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Book Review: International Marketing

a variety of operational problems common to all retailing firms. The area of retail pricing has been given an elaborate treatment in Chapters 10 and II. Chapter 12 examines certain critical issues in retail pricing including the legal implications, and Chapter 13 deals with nonprice competition. It presents the theoretical economic models of monopolistic competition and highlights the gap between a theoretically defensible solution and a practical solution. Chapter 14 critically evaluates the many merchandising control factors available to the managers of retail organizations. The spatial aspects of retailing are considered in Chapter 15 which examines the problem of allocating space to various items desired to be stocked. In Chapter 16, the authors discuss stock control techniques and present a number of systems designed to assure retailers of adequate stocks to meet consumer demand. The last two parts contain one chapter each. Part V (Chapter 17) seeks to link the retail sector with the economy as a whole. In Part VI (Chapter 18), III