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Significance of attitudes, passion and cultural factors in driver’s speeding behavior in Oman: application of theory of planned behavior

Abstract Traffic accidents and related fatalities have become a major public health problem in the world. This study aims to identify the significant factors that play an important role in the speeding behavior of drivers. A comprehensive questionnaire was designed and conducted with the students and employees of the University of Nizwa. The questionnaire items were designed considering the theoretical background of the theory of planned behavior (TPB) and local socio-cultural aspects of the driving environment. A total of 303 usable samples were obtained. The collected data were analyzed using factor analysis and structural equation modelling technique. The extracted factors of speeding passion and culture, speeding attitudes, subjective norms and perceived behavioral control are significant determinants of drivers speeding behavior in Oman. The driver’s speeding attitudes, speeding culture, and passion have positive association with the drivers’ speeding intentions and behavior, and driver’s perceived behavioral control forms negative relationship with the speeding behavior. This study confirms the application of the TPB in predicting the drivers’ speeding behavior in the context of Oman.