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A research on reciprocity mechanism among tourism enterprises based on shared service management

Starting from the promotion of whole coordinative development of the tourism industry, this paper analyzes problems, such as excessive competition, increasing operation cost, and falling service quality. Based on the theories of shared service management, it puts forward a primitive reciprocity mechanism among tourism enterprises that may help to cut the cost as well as to improve service. According to the basic theory of repeated games, it carries out further research on the incentive function of the reciprocity mechanism that may encourage enterprises to establish a shared service. Four technical approaches to realize reciprocity among tourism enterprises are presented.