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An analysis of strategic practices in a computer services company

This thesis examines the strategies and management plans that have been employed by a major computer services company to meet corporate objectives for growth in the commercial business segment. In so doing, the emphasis is on strategic management and its execution, not the planning process in isolation. The thesis traces the history of the company from its formation in 1970 to 1988. Emphasis is placed on the organization and its evolution during these years. The company structure, style, culture and processes had a significant effect on product and industry strategies. Major shifts in corporate strategies and resultant successes or setbacks are analyzed in this context. It is important to examine the company relative to the computer services industry as a whole, therefore industry features, trends, and future strategies were explored to determine whether this firm should continue to compete in this environment. It was concluded that the firm should continue to pursue opportunities in the computer services industry. Recommendations for improvement center on management techniques and incorporating strategic plans into the operating management of the company. Thesis Supervisor: Dr. N Venkatraman Title: Assistant Professor of Management