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Dental insurance: a purchaser perspective.

Principals in a dental health purchasing organization report their views and those of interviewed purchasers on dental insurance packages. Purchasers make their decisions in a market context, balancing cost with employee benefits needed to attract qualified employees. While having a dental plan is important, the financial and coverage details are not usually scrutinized by employees. Issues of access and freedom from hassle are important considerations. There is growing cynicism among purchasers that dentists are driven by a profit motive and a desire for attractive work hours.