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Research Method of Customer Churn Crisis Based on Decision Tree

This paper tells the basic concept of customer churn crisis. It provides a method of customer churn crisis based on decision tree. Also it describes how to apply the decision tree method analyzing the basic business customer information to get the characteristics of the customer churn and customer churn rules. Based on this analysis, businesses can improve customer relations in a targeted manner and avoid customer churn. The analysis experiment of customer churn risks on decision tree is illustrated deliberately based on the data from an enterprise, and experimental results are discussed. The experiment results show that the method is feasible and effective.