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The Relationship between Intensity Usage of Social Media with Women's Small Online Business Happiness

The differences in stereotypes between women and men appear in their daily communication activities while using social media. This assumption might also apply for Indonesian women who choose social media as their medium for developing their business online. This study aims to determine the relationship between the use of social media with the happiness of businesswomen. We focus on those who use Facebook/Instagram as theirs marketing online media. The survey method is used by distributing questionnaires through snowball sampling technique to women who own online business. The results showed that the relationship between the usage intensity of social media provides a feeling of happiness for businesswomen on certain level. Further studies are needed to explore the use of social media so that it can be maximally utilized to increase the capacity of women.