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Constructions of and negotiations on interaction norms and gender on electronic discussion lists in Norway

The focus of this article is on the genre of Internet-mediated discussion, and the processes that create discussion culture on the Net. Using examples from two Norwegian e-mail-based mailing lists, I argue that the interactional norms that get a hegemonic position in a certain context result from socially and culturally situated negotiation processes. These processes are connected to gender as well as to culture, and the discourse of Netiquette can be said to be connotated to masculinity as well as to North American culture. To what degree are the hegemonic cultural values that form the basis of Netiquette rules understood as normative for the participants in these two Norwegian groups? How do they influence the interaction values that are chosen, and with what gendered consequences?