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ELEMENTS OF ORGANIZATIONAL CULTURE THAT ENCOURAGE INNOVATION DEVELOPMENT

This study aims at analyzing the elements of organizational culture that foster innovation development in the Brazilian textile industry. Based on the Martins and Martins (2002) theoretical framework, an exploratory and quantitative survey was developed with primary data obtained from a survey applied to 587 employees of different organizational levels of 64 textile firms, using the following dimensions of culture: strategy, structure, support mechanisms, behaviors that stimulate innovation and communication. The multivariate treatment of data was performed using exploratory factor analysis. The results pointed to a model of analysis that empirically regroups and validates the determinants of innovation in three dimensions: strategy, stimulus to innovation and communication, avoiding the overlapping of items, an aspect criticized by several authors. The implications of research can allow managers to determine how organizational culture can better promote innovation, a key issue in highly competitive environments.