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Analysis of Wellness Experiences in a Tourist Destination

Wellness tourism has experienced rapid growth in recent years. This has attracted the interest of both researchers and industry representatives. However, experiential tourism has not been investigated in depth through user generated content (UGC) dimensions to create the tourism destination image. The aim of this paper is to analyse UGC published on Airbnb Experiences in eight Spanish tourist destinations (Barcelona, Islas Canarias, Granada, Madrid, Málaga, Mallorca, Seville and Valencia) to identify the dimensions of Wellness and their relationship with the tourism destination image. 