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Transcending Pandemics: Conceptualising the Centrality of Communication in Fostering Community Resilience

The global impact of COVID-19 has been devastating. The grim mantra of new norm repeated the world over indicates that COVID-19, unlike previous disasters, negates the possibility of bouncing back. As such, we need to rethink how we conceptualize community resilience, moving away from the nostalgic ideas of bounce back, and embracing the notion of bounce forward. Indeed, humans have bounced back from seven coronaviruses in the likes of common colds, and the SARS and MERS pandemics. The COVID-19 pandemic, however, spreads much faster than past pandemics and brings paradigmatic changes with widespread effects pervading various facets of life, from the social to the economic aspects. Past preparations had mainly focused on stopping transmission and largely neglected the socio-economics repercussions. In this paper, communication is proposed to play a central role in fostering community resilience in the bounce-forward notion in pandemics. The roles of communication in the long-term stability and viability of communities, in the bounce-forward notion, has been understudied. In addition to disseminating information and creating awareness, communication can also act as a vital enabler to break down silos, share knowledge, ensure equitable access, and foster vertical and horizontal, top-down and bottom-up working relationships. More needs to be explained on the centrality of communication in capacity building, adaptation to new realities and seizing opportunities that the current media and communication landscapes have to offer. Pandemics will be our new normal, thus, we need to gear up, to avoid the ‘coronacoma’ that we are experiencing with COVID-19.