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B2B E-Commerce Adoption in Developing Countries: A Chinese Study

In order to address the gap in literature that there are limited number of studies on B2B EC in developing countries, this paper aims to study the adoption of B2B E-Commerce (EC) in China, one of the major economic countries in the world with a sizeable absolute GDP, as a particular example for developing countries. By analyzing the current condition of China in relation to B2B EC adoption, the differences between China and western countries are presented in both cultural and social structure sides. The statistics show the risks from some factors influencing the adoption of B2B EC in China such as limited Internet infrastructure, online payment issues, and industrial structure. Moreover, language barriers and irregular business processes cannot be solved in a short term. The findings of this research proved that although there are some constraints for B2B EC adoption, China still has broad marketing space and great potential for the development of B2B EC.