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“Popular Demand”—Constructing an Imperative for fMRI

This statement seems to suggest that the authors view “popular demand” as an independent irresistible force indicating whether or not to integrate fMRI into the clinical setting. Sociological research has a long history of informing bioethical debate and decision making by way of adding a more nuanced understanding of relationships between the diverse actors involved in health care innovations—clinicians, researchers, media, and the public—as well as permitting a deeper exploration of situations and settings. Drawing on sociological research, in this commentary I argue that popular demand is a problematic criteria because popularity is not a reflection of the value or capabilities of a technology per se, but rather is related to the promotion of the technology. The specific literature I draw on to advance this argument is a body of work known as “the sociology of expectations.” This concept is built on the observation that tech-