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Tangible and Intangible Heritage of Ibiza (Spain) and Its Potential to Be Valued as a Tourist Offer

Ibiza is internationally known for its beaches and coves, but especially for its nightlife. In addition, at the beginning of the 21st century, there was an increase in luxury tourism. However, other types of tourism have a testimonial or null presence, although the administrations make efforts to promote them. This article describes the main assets that make up the tangible and intangible cultural heritage of Ibiza, its singularities, and the successes and errors in its management, using the case study methodology. The island’s heritage is made up of monuments, some of which are UNESCO World Heritage Sites and others of great originality and archaism, rural settings, and elements of the local culture. Specifically, the cultural heritage of Ibiza can be divided into the following four assets: the old city of Ibiza; the rural architecture; the cultural landscapes; and the traditional folklore. The restoration of some assets such as the walls or the rural churches are successes in management, and the administrative obstacles to the owners of the preserved assets are considered errors. In conclusion, it should be noted that cultural heritage is not sufficiently well preserved and is a tourist offer that has not been adequately promoted.