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Social Media as ad hoc Design Collaboration Tools

This paper explores the extent to which existing online collaboration tools support the demands encountered during the early stages of the creative design process. Results from a web survey among design communities and the interviews with 9 designers suggest that Facebook is the most used platform to collaborate with other designers. A qualitative analysis of the data collected reveals that existing tools do not properly support the social processes that define the design process. Furthermore, the design process is affected by the huge amount of information and the inability to filter out and connect the different information provided by the collection of tools. We conclude with a discussion of the results and challenges for future collaboration tools.