{'fraction_non_alphanumeric': 0.030226700251889168, 'fraction_numerical': 0.0, 'mean_word_length': 5.123076923076923, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
Brand and Reputation: Equals or Opposites?

Organisations create their own brands and can manage them directly, usually with a focus on customers. Reputation, though, resides in the minds of all stakeholder groups and can only be indirectly managed by an organisation. What, then, is the relationship between brand and reputation? How far does a brand affect a company's reputation and vice versa?