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The modern Russian Market of business Information in the Conditions of Competition of daily Mass media and Telegram channels


 The subject of the study is the business information market in the context of the development of Telegram channels. The relevance of the work is due to the increased competition in the information market between journalists of classical business publications and the authors of Telegram channels of business orientation. Telegram channels of business topics are developing most actively. This is especially acute in the business environment. The object of research is content created by journalists of classic daily business newspapers (RBC, Vedomosti and Kommersant) and authors of Telegram channels who write on business–related topics. We studied it to find out how the business information market is being transformed in Russia. The problem associated with the fact that traditional media are losing their importance as translators of socially significant information and expert opinion is being heard more and more often. For the first time, we consider it on the example of the competition of daily business media and Telegram channels. Using the random sampling method, we reviewed materials published from October 30 to November 5, 2021 in seven Telegram channels, with an audience of 5 to 86 thousand subscribers. We considered the channels that write about the real estate market ("Real estate insiders", "Reinforced concrete batch", "Kompromat GROUP", "Domostroy", "Novostroyman. Moscow. Real estate", "Real Estate", "Moskvastroy"). For the period from 2021 to 2022, three authors of anonymous Telegram channels were interviewed ("Reinforced Concrete batch", "Real Estate insiders" and "Novostroyman. Moscow. Real estate"). In October-November 2021, expert interviews were conducted with representatives of the press services of five Russian companies (Colliers, Stone Hedge, Knight Frank, Accent Capital, Dom.RF). The authors come to the conclusion that the press services of companies treat Telegram channels as full-fledged players in the business information market: they send them comments and press releases. The problem of regulating the content published in Telegram channels remains open.
