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Construction of Marketing Management Information System of Travel Agency Based on Customer Relationship Management

The theory of customer relationship management has been gradually penetrated into all levels of enterprise management. As a close business with customers, travel agency should focus on customer relationship management, which is very important. This paper attempts to combine the concept of customer relationship management and the processes of traditional travel agency marketing to construct the system architecture, considering the actual situation and specific requirements of a travel agency, combining with norms and standards of the management of travel agencies industry, as well as, using the current popular system architecture B/S (Browser/Sever) Mode. By extensively studying the theory of software engineering, database theory and object-oriented languages and Web programming, management information systems analysis and design process of travel agency marketing is discussed in detail based CRM.