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The implementation of Modern Shop Structuring Policy in Mamajang District; Makassar Cit

The rapid growth of modern trade businesses sometimes makes the traditional markets less desirable so that many of the traditional traders are turned to modern trade setting. This study aims to explore the modern shop structuring policy implementation in the District of Mamajang, Makassar City. This type of research is descriptive qualitative. Data collection techniques are done through interviews, observations and documentation. Data are analyzed using qualitative analysis methods, namely data analysis techniques using data reduction, presentation of data, as well as drawing conclusions. The results of the study based on the indicators studied showed that the implementation of a modern store management policy in the Mamajang District of Makassar City still needs to be optimized. The results show that the effectiveness of implementation only occurred in the characteristics of the policy, namely the clarity of policy content and the extent to which the policy had theoretical support, while other indicators showed ineffective results. Therefore, some suggestions are given as a reference to increase the effectiveness of the implementation of modern shop management policies in the District of Mamajang, Makassar City. Keywords— Policy Implementation, Modern Store Arrangement.