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PRACTICES OF GREEN SUPPLY CHAIN MANAGEMENT FOR ENHANCING THE ORGANIZATIONAL FINANCIAL PERFORMANCE

The objective of this research is to determine the green supply chain management practices affect the financial performance of the organization. This research is carried out to analyze the influence of financial performance when implementing green supply chain practices. A deductive approach was adopted for this research which means hypotheses were developed based on relevant literature, which was analyzed, and then a questionnaire was developed to acquire data from respondents. This research is Quantitative in nature. Statistical tools such as Correlation and regression analysis are being used to analyze the data. The target population is undefined, so a convenient sampling strategy is used for this research. 250 questionnaires were sent to the respondents out of which 2 were found patterned and that were deleted, so 114 responses are to be considered which means a response rate of 46%. The result analysis shows that Investment Recovery and Eco-Design have a positive impact on the financial performance of the firm and are considered to be the key factors in the implementation of green supply chain practices and their impact is significant with p values of 0.000 and 0.00 respectively. Whereas, Cooperation with the Customer and Green Information System has not proper impact on Financial Performance.