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IMAGE SCHEMAS AS A UNIVERSAL INSTRUMENT FOR ANALYZING HUMAN PERCEPTION AND EXPERIENCE

The author of the article aims to study the theoretical and practical potential of image schemas. As it is known, image schema is one of the main terminological units in modern cognitive science. According to the classical theory of embodied mind developed by G. Lakoff and M. Johnson (“The body in the mind: The bodily basis of meaning, imagination, and reason”, “The meaning of the body: Aesthetics of human understanding”, “Metaphors we live by” etc.), image schemas are recurring dynamic patterns of our perceptual interactions and motor programs that give coherence and structure to our experience. As M. Johnson points out, experience is to be understood in a very rich, broad sense as including basic perceptual, motor-program, emotional, historical, social, and linguistic dimensions. This paper justifies the thesis that image schemas can be seen as a universal instrument for analyzing of human perception and experience. Moreover, image schemas can be effectively integrated into many different theoretical and practice-oriented fields of scientific study. The author of the article shows how image-schematic models are used in some original ideas of human perceptual interactions with the world, e.g. in structuring space for wayfinding in airports, exploring user experience, motor-intuitive interactions, and developing new guidance for intuitive user interface design, studying embodied visual meaning and viewer’s aesthetic experience, text-image relations in cartoons and force schemas in animation films, combining theory of embodied knowledge and music theory etc.