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Place Wars: New Realities of the 1990s

In a world economy, every place competes against every other place (city, county, region, state, and nation). The competitive advantages places pursue change over time and due to circumstances: jobs, plants, investment tourists, specific industries, sports teams, and better quality of life. In this competition, marketing is emerging as the driving force in how places position themselves in the marketplace as sellers of products to serve customers' (buyers') needs and wants. As marketing has become the integrative function of modern business (customer orientation-everyone sells), its application to place improvement is only now becoming better appreciated.