{'fraction_non_alphanumeric': 0.013374485596707819, 'fraction_numerical': 0.0, 'mean_word_length': 5.756944444444445, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
CREATING EMPLOYER BRANDS BY VALUING HUMAN CAPITAL IN ORGANIZATIONS AND MEASURING INTANGIBLE ASSETS

In most of the developed nations, the currently accepted accounting principles and their related reporting requirements rest on the foundational assumption that physical assets (land, machinery, buildings, natural resources and inventory) generate wealth. Human capital does not even appear on the balance sheet. But now organizations have realized the importance of intangible assets like human capital, corporate brand and intellectual property. Organizations are measuring intangible assets and valuing their human capital, as it is the indicator of the brand value which reflects the potential of the company to external stakeholders. This paper attempt to understand role of intangible asset and human capital in building attractive employer brands with example of successful Indian companies by collecting data from their annual report as disclosed on their website.