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Mama Grizzlies Compete for Office

In the 2010 general elections, a record number of Republican women ran for, and won congressional seats. Many were also endorsed by the Tea Party and/or heralded by Sarah Palin as being “Mama Grizzlies.” This election provides a unique opportunity to examine if ideological and partisan differences among women matter in terms of how they campaign for office. Did they behave any differently than their more liberal counterparts? Did they boast being endorsed by Palin and/or other Tea Party organizations? Did they invoke their gendered or “Mama Grizzly” status to appeal to voters? This study uses data gathered from ninety-two websites of women who ran for Congress in 2010. Overall, it is found that Republican women did not reference the Tea Party, nor embrace being “Mama Grizzlies.” In addition, these candidates shied away from discussing their gendered identities and supporting “women's issues.” Finally, there were few differences between Democratic and Republican women with regard to how they presented themselves via their websites. I conclude by discussing the implications of the claims they make (or not) about gender role norms, motherhood, and their fitness for office.