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Internet Video Resources as a Tool for Analyzing Dissemination of Russian Musical Culture

Internet video resources provide wide opportunities for studying dissemination of national cultures and the impact of these cultures in different countries. Thus, YouTube Analytics allows obtaining various information for each video published on YouTube, such as Performance metrics (views and watch time), Engagement metrics (likes, dislikes, comments, etc.), Demographics (information on the gender and the location of viewers), etc. The study described in this paper concerns the dynamics of interest in Russian music videos published on YouTube. The data for this research were taken from a personal music channel https://www.youtube.com/GMartynenko devoted to classical and traditional vocal music. The dynamics of interest in Russian music videos was traced during three years (2014-2016). It turned out that among neighboring countries of Russia it is possible to distinguish two groups of countries, the users from which have similar music preferences. The list of countries with high interest in Russian musical culture is presented. It turned out that one of leading positions in this list belongs to Latvia. Because of that the dynamics of interest expressed by YouTube users from Latvia has been specially analyzed for the same time period.