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Financial Planning - A Shareholder Perspective

Increasing the value of a shareowner's investment is a primary financial obligation of a corporation, and the short-term financial returns can often be misleading indicators of value. By contrast, shareowner value is a metric that allows the impact of contemplated management actions, business plans, and long-term strategies to be measured in dollar value. Managers in their strategic and business planning processes (cycles) identify the key financial parameters that drive shareowner value, such as growth, earnings, cash flow, and associated risk factors. This article discusses the methodology illustrated by a case study of a value-based analysis for assessment of a company's business plan.