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Intonation-grammatic deviations in modern media speech

The author of this article studies the issue of intonation and speech deviation. The relevance of addressing the problems of intonation norms is determined by the expansion of the public demand for educational services in the field of speech technology. In particular, these services are sought-after by those whose sphere of professional activity does not include ensuring media functioning, yet they show a reasonable interest in forming their own information field by speech means of self-presentation. The author believes that in these conditions, speech pedagogy faces new tasks, both practical and theoretical: determining the attitude to the use of the intonation-grammatical norm and its ontological status, as well as looking for effective ways of teaching the mastery of this norm. In this regard, it seems fruitful to refer to the phenomenon of media speech and the impact of this phenomenon on the formation, consolidation and existence of speech norms, especially intonation norms. The author attempts to address the problem of teaching correct intonation through the prism of her pedagogical experience in teaching the course “Speech Techniques”. The starting point of the pedagogue’s work is to determine, on the basis of the theoretical provisions of Russian grammar, the content of the concepts of intonation norm and deviations from it, provide reference examples and explain the reasons for certain distortions in media speech. The author analyzes ideas about the norm in general and the speech norm, revealing the concepts of intonation-grammatical norm and intonation-grammatical deviation. Based on the materials of media speech produced by subjects of media activity with different levels of mastering speech competencies (which are hereby understood as the sources of media speech), the author establishes the peculiarities of intonation and grammatical design of speech within the subject groups, draws conclusions about the specifics of deviations from the norm, identifies types of deviations and provides assumptions about possible reasons for such deviations. Among the reasons, the author lists physiological reasons for the first time. The results of the study reveal new aspects in determining the norms of modern media speech and they can be applied in the development of individual educational routes in teaching speech techniques.