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Using Change Models to Envision Better Applications of Animal Behavior Research in Conservation Management and Beyond

While most animal behavior researchers have mastered the process of knowledge creation, generating knowledge that can readily be applied requires a different set of skills. The process and timeframe of fundamental scientific knowledge production is often not relevant to those who might apply it, such as conservation or wildlife managers. Additionally, the complex challenges that policy makers, managers and practitioners face are often not adequately communicated to and among scientists. This mutual disconnect in discourse, relationships, common terms, and practices is especially apparent when animal behavior researchers seek to have applied impact. We argue that bridging the complex implementation gap in animal behavior requires a formalized vision for change. We turn to change model theory, a tool commonly used in other fields for identifying the links between actions and outcomes necessary for enacting large-scale change. We focus on the subfield of conservation behavior with a change model that outlines specific ways to improve collaboration and coordination between animal behavior science and conservation practice. We present this targeted change model, review each strategy the model outlines, and highlight pressing actions that people from various career stages and backgrounds can take. We encourage researchers to further the alignment of science with management needs by developing the proper communication mechanisms for improved cultural exchange and plan future change model efforts directly targeting managers. Beyond the conservation behavior change model we present, we also discuss the broad applicability of change models to enhance the application of academic research to other fields. Fundamental science researchers are increasingly required to show impact of their work on society; the change model process we describe here can enable further impact.


INTRODUCTION
Many areas of animal behavior research can be used to solve reallife problems, including welfare indicators for zoo, laboratory, and farmed animals (Broom and Fraser, 2015); behavioral problems of companion animals (Marchant-Forde, 2015); and applications of behavior to conservation management (Berger-Tal and Saltz, 2016). Empirical animal behavior publications increasingly contain suggestions and recommendations for management and policy, and researchers are increasingly expected to have applied or broader impacts in their research outcomes, as specified by grantors (e.g., the US's National Science Foundation or Canada's Natural Sciences and Engineering Research Council) or as part of institutional assessments (e.g., the UK's Research Excellence Framework). However, simply publishing papers with implications for animal welfare or conservation is unlikely to influence policy or management decisions. We must do more as researchers if we want our animal behavior translational research to have meaningful and relevant applied impact.
Animal behavior researchers and behavioral ecologists are not alone in facing such issues. There is a well-articulated implementation, or "knowing-doing" gap, which plagues many fields, including conservation (Knight et al., 2008;Cook et al., 2013;Rose et al., 2019). Conservation interventions regularly fail (Catalano et al., 2019) despite huge commitments of resources, especially when alternative scientific knowledge is not considered within a landscape of traditional management Sutherland et al., 2004). A lack of effective communication between knowledge producers and managers can mean that highly relevant information is overlooked. For instance, restoration efforts can accidentally create ecological traps that damage populations (Hale and Swearer, 2017), and species translocations commonly fail because they lack integration of parallel fields of knowledge, such as animal behavior . Conversely, there is wasted scientific and data collection effort which could be more usefully directed toward specific conservation problems (Brodie, 2009;Cook et al., 2013). The issue stems from mutual lack of understanding, common discourse, and organization of evidence; all of which require more relationship-building to increase trust between the communities of conservation practitioners (those who are directly involved in designing and implementing conservation actions) and conservation scientists (those who generate and publish fundamental knowledge that could inform conservation actions). These disconnects are particularly apparent in universities, where scientists are often not in the same organizational units as practitioners or the practitioners are entirely external to the institution.
Scientists studying conservation behavior acutely face the larger conservation implementation gap. Conservation behavior is a sub-field of animal behavior that focuses on understanding species decline, and developing tools for monitoring wildlife and solving conservation problems (Berger-Tal et al., 2011), but is often seen as a specialist subfield within either ecology or evolution, and is sometimes entirely classified outside of biology into areas of psychology. Despite decades-long discussion and research demonstrating the conservation applications of animal behavior research (Caro, 1998;Blumstein and Fernández-Juricic, 2010;Berger-Tal et al., 2011;Wong and Candolin, 2015), conservation behavior still fails to have widespread impacts (Caro and Sherman, 2013;Berger-Tal et al., 2015). Yet, there has never been a better time to generate and use behavioral evidence, given that recent technological innovations in behavioral data collection (animal-borne and environmental remote sensors (Ropert-Coudert and Wilson, 2005), data transmission (communications infrastructure, such as GSM and LoRA), and pattern recognition (AI/machine learning; Valletta et al., 2017) have transformed the pace and scope of behavioral research.
Recent initiatives have identified specific gaps that could improve the application of conservation behavior, such as effective curation and dissemination of scientific evidence (Berger-Tal et al., 2019), prioritizing research areas with known conservation potential (Greggor et al., 2016), and increasing trust between practitioners and scientists (Merkle et al., 2019). Moreover, there has been increasing documentation of the general types of obstacles separating scientists, practitioners and effective conservation action (Sanders et al., 2019;Walsh et al., 2019). Although such endeavors are crucial to improve conservation behavior, in isolation they cannot make effective changes to research application and subsequent conservation outcomes. For instance, simply making behavioral evidence available does not guarantee any change in practice unless the surrounding working norms that guide decision-making actively encourage the use of evidence (Sutherland and Wordley, 2017). Thus, there is a compelling need for wider change within the conservation and behavior communities to tackle the varied disconnects among the fields. We argue that a formalized vision for change is necessary to overcome the complexity and scope of disconnects between fundamental animal behavior research and its application, and can help shape roles for people from varying fields and backgrounds and expand the relevance of behavioral research to real-world problems . We propose that a concrete theory of change will serve as a useful tool to achieve this timely, formalized vision.
Theory of change describes a conceptual model for achieving a collective vision, often involving systems-level changes that facilitate modifications to social, working, or environmental conditions (Hayes, 2018). Typically expressed as a visual diagram, theory of change is a tool used by groups of stakeholders interested in depicting their strategies, and the related near-, mid-, and long-term outcomes necessary to realize a collective mission. Change models clarify the linkages between actions and resulting outcomes that support the collective vision, constructing implicit hypotheses about how change is expected to occur; i.e., "if we implement certain actions, then certain changes will occur." Formal change models also reveal underlying assumptions that may be important when trying to influence social change, and simultaneously recognize facilitators and barriers to change. Change models do not provide specific implementation plans; instead, they articulate how change is expected to take place and what evidence of change to look for along the way, to help develop subsequent implementation plans (ORS Impact, 2004). Although a theory of change results in a concrete product, i.e., a visual diagram, the collaborative process developing it is as valuable as its physical documentation because it can catalyze the beginning of the change process (Reisman et al., 2007;Stachowiak, 2013).
The strength of a theory of change can be gauged by the extent to which outcomes are credible and measurable (Weiss, 1995). Once a high-level theory of change is articulated, it can be applied and refined on smaller scales to achieve more specific goals (e.g., integrating a specific sub-field of science into conservation, or applying a broad model within a particular geopolitical system). As an approach, theory of change has been pivotal in catalyzing large-scale change in contexts such as achieving voluntary, high-quality preschool in California (Parker, 2011) and improving the health, educational success, and developmental stability of children and families in Georgia (Georgia Family Connections Partnership, 2016). Additionally, the process of constructing a change model has been used as an adaptive management tool in conservation (e.g., the Conservation Measures Partnership's Open Standards; https:// cmp-openstandards.org/) to structure strategies that address specific conservation challenges (e.g., combatting the illegal wildlife trade (Biggs et al., 2017) and evaluate the effectiveness of multilateral actions (e.g., assessing a social marketing campaign, Salazar et al., 2019). However, theory-based change models are rarely used in the field of animal behavior, despite the complex issues we tackle in applying animal behavior across disciplines or envisioning changes within our field, which often span conceptual, institutional, and geographic boundaries. For instance, questions stemming from structural issues (e.g., how do we create greater diversity in the field of animal behavior?) to disciplinary overlap (e.g., how do we integrate emerging technologies with animal behavior theory?) that the field regularly faces could be addressed with a change model. As building change models is fairly commonplace in conservation planning, there are further process-oriented reasons why developing a change model related to conservation behavior could help bridge some of the aforementioned disconnects between animal behavior and conservation practice.
Here, we develop a change model designed to better link conservation behavior research with application, to ultimately improve conservation and management solutions. To do this, we target conservation behavior scientists and their operating space (e.g., institutions, funders, etc.) to rally and engage practitioners, develop new communication mechanisms, and cultivate relationships built on mutual trust and respect. By doing so, conservation behavior scientists will more purposefully design research addressing the most pressing environmental problems and will improve communication to ensure that generated knowledge is known by and incorporated into the activities of practitioners. Although practitioners are critical to this shift (Merkle et al., 2019;Dubois et al., 2020) (Table 1), we focus on actions for people on the scientist side of the implementation gap, since the institutional drivers of change operate differently in management settings. We emphasize scientists' role in catalyzing the outcome pathways proposed by this change model because we feel this will have the greatest immediate positive impact in addressing the disconnects we have illustrated. In focusing on optimally integrating behavior and conservation, we do not aim to thoroughly review the successes and failures of past conservation behavior interventions since these have been addressed in detail elsewhere (e.g., Berger-Tal et al., 2011;Caro and Sherman, 2013;Greggor et al., 2020). However, we highlight relevant case studies and examples where appropriate.

METHODOLOGY: HOW WE CREATED A CHANGE MODEL
We convened a group of 12 professionally diverse conservation behavior researchers, managers, policy advocates, and social scientists over 3 days to articulate a change model that would address perceived gaps in animal behavior and conservation practice. Included were professional facilitators who guided participants to create, clarify, and build consensus about a change model. First, we identified our main target audience to be conservation behavior scientists and their institutions. We elected this focus because the collective experience of the group allowed us to most clearly articulate the challenges and outcome pathways on the research side of the implementation gap. However, the work of many in the group on the management side allowed us to realistically connect these pathways to management processes that could be later fleshed out in a separate, management-focused change model. Then, we reviewed related theory of change models from other fields to critique their inherent logic and structure, and inform the processes we would apply in generating our own model. Using the revised logic and structure, we: (1) articulated a shared vision that defined the highest-level goals for our change model; (2) identified the broad strategies (i.e., sets of related actions) necessary to achieve these goals; and (3) identified the pathways of associated outcomes, or "results chains" (i.e., changes that result from implementation of the strategies) that would indicate  (Margoluis et al., 2013;Qiu et al., 2018). We achieved this last step by continually applying a "so that" logical statement, forcing us to be clear about how X (a strategy) achieves Y (an outcome). Overall we aimed to determine the logical steps necessary to move from the current state of conservation behavior research to the desired future state of the field ( Table 1).
After articulating the shared vision, we randomly assigned participants to smaller groups and each group independently developed and mapped strategies and pathways of associated outcomes. We then compared the different maps that emerged from each group and collectively questioned the logic and connections between strategies and outcomes. This cross-group assessment refined the outcome pathways until we reached a consensus.
The facilitators documented insights that emerged from the cross-group discussion and identified assumptions; this helped clarify the rationale for the theory of change and articulate how change would be expected to occur. These key assumptions included: (1) that conservation professionals (both scientists and practitioners) and the institutions within which they work have the capacity and willingness to change; (2) change can be accomplished from both the top, by influencing regulations and funding priorities, and from the bottom, from conservation professionals, by considering alternative approaches to conservation challenges; (3) it will be necessary to engage and influence multiple stakeholders, thereby changing the context in which conservation professionals do their work; and (4) that models for change must be flexible/workable for all fields within behavioral or conservation science, and ideally applicable to any locality and ecosystem.
We illustrate and document this process as we feel it is broadly applicable in developing new understanding of how animal behavior research can be applied to other societal priorities. By following similar steps, another group of scientists and stakeholders could develop a change model for applying animal behavior to other fields of practice, such as animal welfare or implementation of One Health strategies (https://www.cdc.gov/ onehealth/index.html).

CHANGE MODEL FOR CONSERVATION BEHAVIOR AND PRACTICE
We present a framework for change in conservation behavior science and practice (Figure 1). Although this model focuses on the sub-field of conservation behavior, similar principles may be applicable to many of the sub-disciplines of animal behavior (or indeed other scientific disciplines) that aim to apply scientific insights. Although actions in the model are outlined for multiple stakeholders (Table 2), the review focuses on what scientists and scientific institutions can do to shift practices within the conservation behavior field to support evidence uptake and effective partnerships.
Our framework consists of four interdependent strategies that are nested on three levels (Figure 1). We present each strategy, outlining the likely chain of outcomes each would contribute toward the larger goal of integrating animal behavior research into applied conservation strategies. Actions and outcomes at one level likely influence the probability of actions and magnitude of outcomes at other levels. For example, increased awareness of successful conservation applications from the field of behavioral ecology will motivate conservation practitioners to develop meaningful relationships with animal behavior scientists, and vice versa. Concomitantly, increased awareness and relationships will enable further transfer of scientific knowledge to conservation applications where behavior could be useful, while contributing positively to capacity building of effective conservation science.

Training and Capacity Building
Education and professional training must teach conservation behavior as part of integrated conservation science curricula. These translational curricula expose students and career conservationists to a discipline that has potential uses FIGURE 1 | Change model diagram. The model contains four interdependent strategies, nested on three levels. The outermost level (dark gray) sets the landscape for the other strategies, by depicting activities that promote effective communication and dissemination of success, thereby creating a supportive environment for other strategies. The intermediate level (light gray) targets a strengthening of relationships between conservation behavior scientists and practitioners. The innermost level (white) captures the interplay between institutions that enhance training and capacity building, and the infrastructure for making science available. Each strategy outlines a series of actions (dark blue boxes) whose pursuit leads to a logical series of outcomes.
for conservation practice, and normalize evidence-based, solution-oriented decision making. Moreover, an integrated science/application approach to teaching animal behavior or behavioral ecology can also address the major shortcomings that are evident in how traditional science teaches communication, real-world decision-making, conflict resolution, policy, regulatory constraints and implications (Muir and Schwartz, 2009). This action in itself could help promote animal behavior within educational institutions, by connecting the science to the development of skills relevant to the practical application of scientific findings. In addition, the infrastructure (e.g., materials, programs, and "places") to support relationships between animal behavior science and practice must be established. Such learning environments will foster the development of conservation professionals with an interdisciplinary approach to problem solving, along with networking, and other fundamental skills needed to support knowledge integration across disciplinary boundaries (Jacobson and McDuff, 1998;Heckman and Kautz, 2012;Cheruvelil et al., 2014;Toomey et al., 2017). As two emerging examples, ConservationXLabs coordinates a consortium of universities and conservation organizations to develop modules and curricula elements that integrate such fundamental skills into conservation capacity development (https://conservationxlabs.com/transforming-education) and WildHub is offers an online platform with capacity building and professional development video channels for conservation professionals (https://wildhub.community/).
Individual agents of change, such as professors or institutional leaders, can influence the direction of training to emphasize the need for integrating conservation behavior with practice, thereby normalizing this approach as a standard for effective conservation (Pietri et al., 2011;Kelly et al., 2019). When more institutions value applied curricular content that addresses direct conservation challenges, or more generally, teaching the application of knowledge alongside teaching the creation of knowledge, standards for training and inter-institutional relationships will reflect this priority. For instance, learning how conservation funding works and how to write clearly articulated funding proposals that tackle conservation behavior problems would increase the likelihood that students can apply their knowledge later on. Additionally, undergraduate and graduate curriculum and learning materials are also needed to articulate successful and unsuccessful conservation cases where less traditional areas of science and practice have been applied cooperatively to solve conservation problems. For example, incorporating the science of animal behavior into management practice has been crucial for improving the success of conservation breeding programs (Martin-Wintle et al., 2015), conservation translocation programs (Bell, 2016;Shier, 2016) and methods to reduce human-animal collisions . Institutions can also lend legitimacy for those who wish to apply behavior by developing online certificate programs, such as a conservation behavior certificate for active or future practitioners, or for those who wish to apply behavior while working in a non-research field.
Institutional structure needs to also support and incentivize integrated behavioral science and conservation practice (e.g., Cvitanovic et al., 2015). Just as academic institutions partner with government and industry to foster technological innovation (e.g., Triple Helix of Innovation, Etzkowitz and Zhou, 2018), models of cross-field conservation partnerships show promise (e.g., Cooperative Research Units with United States Geological Survey, Merkle et al., 2019). Such structural support can take many forms in conservation behavior. These include colocating regulatory, NGO, and policy partners with institutional academic units (e.g., the Cambridge Conservation Initiative), or prioritizing internal-external partnerships in the hiring, merit, and promotion practices and policies of academic units within institutions (as implemented by many land-grant and marine institutions in the US). From an instructional point of view, building curricula that support co-working and colearning between conservation practitioners and students in academic institutions will help those institutions increase the probability of successful career steps immediately following graduation, which will strengthen the impact of the institutions on society and attract more students into animal behavior and conservation courses.
However, to be successful, such efforts need to include professionally and racially diverse teams (an element that is sorely lacking in many conservation and animal behavior programs currently), clearly articulated goals, effective leaders, and funding incentives (Cvitanovic et al., 2018). Additionally, targeted outreach from conservation professionals in forums where emerging or early career scientists and practitioners exchange ideas may help guide students to being effective conservation professionals and acquire key skills. These actions will drive a feedback loop from individuals to institutions, normalizing integrated conservation education and professional development, and producing graduates and career professionals armed with a wide knowledge of appropriate scientific tools for effectively addressing conservation challenges where behavior can be applied.

Enabling Application
To increase the quality of conservation behavior evidence available to practitioners, two changes in research and science are required. First, conservation behaviorists must ensure that their research is highly relevant to practitioners (Laurance et al., 2012;Greggor et al., 2016), which involves a process of forming research questions that is less focused on prestige and impact factors than the current norm in academic institutions. We contend that scientists often come to the conservation table with preconceived research ideas generated without an understanding of practitioners' needs. Meanwhile, practitioners must prioritize systematic implementation of outcomes rather than evaluating a range of possible approaches that could inform practices. These are major causes of translational failures. To increase applicability, scientists should start with the conservation problem first (constraints, opportunities, threats), then design behavioral research tailored to address the problem. Recommended actions include identifying relevant stakeholders, including the people and communities who are culturally and/or economically linked to the site of conservation action, and increasing dialogue with practitioners and other decision makers during the planning stages of a research program (Lundquist and Granek, 2005). Identifying where to focus applied behavioral research may take the form of strategic conservation planning (Schwartz et al., 2012), horizon scanning (Greggor et al., 2016), or other efforts to convene stakeholders to ensure their priorities are understood and incorporated, when suitable, into research programs (Land et al., 2017). Stakeholder engagement at various stages of the research process, including at early stages when acquiring funding or planning student theses, ensures that research targets practitioners' highest priorities and encourages later co-production of research (e.g., Meadow et al., 2015). For instance, funding at government agencies and NGOs is most often tagged to specific conservation actioni.e., the intervention type is already predetermined. Therefore, government agencies and NGOs rarely have the liberty to "experiment" and set up studies where they evaluate the relative effectiveness of different interventions. If behaviorists design studies that test the effectiveness of ongoing and implemented solutions, using relevant "controls" and counterfactuals, and find the funding separately to the agencies and NGOs, they increase likelihood that their research outcomes would be applied (Beier et al., 2017).
Early stakeholder engagement can also help identify areas where behavioral research may not be the best tool for a given intervention. For example, a manager may deal with a habitat restoration project that failed to attract target species to settle. A researcher specializing in sensory or movement ecology may offer an explanation involving how animals perceive their environment and make habitat settlement decisions, and suggest a behaviorally-based research project to inform management action (Hale et al., 2018;Greggor et al., 2020). However, if the habitat restoration failed because it did not align with the beliefs and priorities of local people, then insight from a conservation social scientist may be more effective, by examining communities' motivations and needs, leading to public engagement strategies for project support (e.g., Kittinger et al., 2016;Amel et al., 2017). It is essential that conservation behaviorists acknowledge the limitations of behavioral work in being suited to solve a subset of wider conservation problems (Caro, 2016), so recommendations can be implementable, focused, and effective.
Second, conservation behaviorists must make evidence accessible to ensure uptake by practitioners, who may intend to incorporate the latest scientific findings, but have difficulty identifying appropriate scientific contacts or finding relevant research . More generally, scientists must develop new mechanisms to make scientific information and expertise available, including evidence of null results, to help justify when and where behavior is more cost-effective or efficient than traditional management methods. Recommended actions tackle various levels of the evidence hierarchy (sensu Dicks et al., 2014), including conducting systematic reviews to synthesize research about specific conservation problems (Collaboration for Environmental Evidence, 2018;Berger-Tal et al., 2019); publishing in open access journals (Cvitanovic et al., 2015); placing research data and code in data repositories so that they can be reproduced or built upon; creating a directory of willing and vetted scientists to assist with conservation problem-solving; and facilitating the development of online searchable databases for conservation solutions. The latter has gained traction in the form of Conservation Evidence (www.conservationevidence.com), which allows practitioners to search for outcomes of specific conservation interventions in particular taxonomic groups. The need for open evidence goes both ways; by finding ways to make conservation agency reports available for easy access, practitioners can also contribute toward the evidence base (e.g., Applied Ecology Resources by the British Ecological Society). Institutions and funding bodies can encourage open science practices (https://www.cos.io/) by setting publishing standards, providing support for open access fees and data/gray literature repositories. Some agencies, such as the US Forest Service, already do this by encouraging their Research Scientists to create General Technical Reports, written and publicized for ground management staff.
If these activities are successful, practitioners will become increasingly able to find relevant behavioral evidence and actively engage with conservation behaviorists. The availability of readily accessible evidence/data may facilitate decision-making or catalyze new solutions to existing problems . With these tools and processes in place, practitioners and scientists can work hand-in-hand to co-produce scientific solutions to conservation problems (e.g., Lemos and Morehouse, 2005;see Beier et al., 2017 for recommendations on effective co-production).

Building Relationships Between Scientists and Practitioners
Scientists, including behavioral biologists, tend to favor bold intervention and experimentation to maximize information gain, whereas agency staff are typically required to take a more conservative, risk-averse approach. These differences are easily understood when viewed from the perspectives and realities these different actors face (Meek et al., 2015;Merkle et al., 2019). Academics are many times rewarded for taking a "high-risk, high-gain" approach, which when successful, may indeed lead to great scientific advancements (Hyman, 2013). This makes academics far more likely to suggest novel approaches that may seem hazardous to many practitioners. In contrast, when agency staff make decisions, they must consider many stakeholders, including potential criticism from the public, existing laws, political pressure, economic complications and the need to follow established norms. Moreover, the agency funding structure often does not allow for experimentation when enacting conservation interventions. In light of decision uncertainty, practitioners often rely on colleagues and "expert knowledge" to guide their decisions  or prefer to focus on "learning while doing" (as opposed to ex ante learning) (Dubois et al., 2020). Moreover, novel information must come from a trusted and respected source (Young et al., 2016) and align with the mission and goals of the organization.
Conservation outcomes can be improved by developing valued professional relationships between conservation behaviorists and conservation practitioners that appreciate these differences (Hulme, 2014). This requires a foundation of mutual trust and respect that can be earned through a series of actions initiated by scientists or practitioners at an individual or institutional level. For example, increased overlap in professional networking between scientists and practitioners can improve transfer of knowledge for decision making (Young et al., 2016). Having greater overlap in training for students destined for research and for management-focused careers can help build shared comradeship and a foundation for later networking. Additionally, co-housing scientists within agencies can help break down barriers, yet we recognize that issues with working norms and expectations may still arise (Roux et al., 2019). By studying and understanding the working environments and priorities of various conservation professionals, conservation behaviorists can improve the transfer, absorption, and evaluation of scientific knowledge into conservation agencies and decisions (Nguyen et al., 2017).
Both conservation behaviorists and practitioners can improve working relationships through simple actions such as formal or informal opportunities to share knowledge. We recommend inviting external conservation professionals to scientific events; for example, in the United States, the National Oceanic and Atmospheric Association's (NOAA) Southwest Fisheries Science Center invites their regulatory partners to attend periodic events (in person or remotely), where scientists share brief presentations of their work. Such a setup provides an easy access point for improved knowledge transfer, particularly with the ever-growing option for virtual participation (via Zoom, live-streaming, YouTube, etc.). Alternatively, conservation professionals may request presentations on specific behavioral topics or technologies to improve their effectiveness. At an institutional level, incentives and opportunities for co-production can be fostered by holding reciprocal meetings with behavioral biologists and practitioners, where each provides background information on their needs, potential and limitations, and the working environment (e.g., institutional norms). Such a setup can encourage co-advising graduate students, whereby inviting practitioner partners to be on thesis and dissertation committees can help build relationships and foster co-working on research that is of mutual interest. Opportunities for outreach also exist at the individual level; for example, scientists can invite practitioners to participate in fieldwork. To be clear, we are not advocating "dumping" knowledge, but rather establishing long-term relationships that involve bi-directional exchange of ideas and knowledge (Cook et al., 2013;Young et al., 2016). Finally, attending conferences (even virtually), that are geared toward wildlife societies or other venues for practitioners can increase overlap and chances for networking. Some conservation societies (e.g., the Society for Conservation Biology) have behavior working groups, which increase the presence and legitimacy of behavioral interventions. Moreover, there are ways to better engage with applied research topics within existing behavioral societies, such as the Animal Behavior Society's Conservation Committee (https://www.animalbehaviorsociety. org/web/conservation.php) and annual symposia.
Combined, these actions will increase trust and respect between conservation behaviorists and practitioners, leading to more productive and mutually beneficial interactions. For instance, such collaborations may help create effective conservation solutions, and also open up new funding opportunities for behaviorists, if partnering with NGO or agency sponsors [e.g., United States Department of Agriculture (USDA), NOAA, etc.]. These collaborations rely on the understanding that behavior will not solve all conservation problems, and that conservation science, policy, and regulation are not static. Acknowledging the legitimate strengths, limitations, and applicability of behavior to conservation management can lead to enhanced trust and appreciation for an integrative approach to conservation science.

Communication and Dissemination of Success
Disseminating conservation outcomes and celebrating conservation successes that use insights from behavior are critical for supporting continued efforts toward integrating behavior and conservation. In a world full of dismal conservation news, success stories provide hope and fuel determination to persist in conservation efforts (Swaisgood and Sheppard, 2010;Leslie et al., 2013). Although awareness alone may not be enough to catalyze behavioral change (Heberlein, 2012), news of success within a greater backdrop of institutional change offers opportunities to reinforce conservation behavior practices, and may create enthusiasm from outside sources that can apply pressure to encourage change. Animal behavior is a powerful storyteller, which can be used to increase support for creative conservation solutions among external influencers, such as policy makers, funders, and the general public (Martín-López et al., 2007;Marzluff and Swift, 2017). However, the lessons learned from conservation failures involving behavior should also be shared, to cement the idea that evidence is gained from conservation failures which contributes to the building of future conservation successes.
Several strategies can be implemented for disseminating conservation success stories. Publishing behavior-focused case studies in open access journals facilitates knowledge transfer to those without institutional access to journals. Posting on social media (e.g., academic Twitter) can increase both academic and public awareness. Condensing results into a simplified format (e.g., infographics, graphical abstracts, short videos) with accessible language can help reach policymakers, especially if packaged in the context of their decision-making efforts and impacts on their constituents. Presenting at professional conferences and meetings, especially ones where managers may be in attendance, can communicate successful strategies to colleagues. Integrating conservation behavior stories into scientific communication venues and opportunities, including scientific communication conferences and the production of podcasts and short videos, might be fruitful forms of engagement for scientists. Lastly, success stories can be featured in classroom instruction and detailed accounts can be described in funding and grant reports. Such success stories could reach beyond the walls of classes in the biological and environmental sciences, to courses on communication, advocacy, and environmental justice, to name but a few areas in which conservation behaviorists could extend their reach on university campuses.
As success stories spread among non-professionals, several benefits can be realized. First is the recognition among multiple stakeholders that conservation behavior efforts can succeed, even in complex and controversial political environments (McAfee et al., 2019). Policymakers like to be on the winning team; when the public rallies behind well-told success stories they can push policymakers with their collective voice to apply political pressure and loosen purse strings. Among other funding partners, success validates the effort to raise funds for effective conservation efforts. Also, increased awareness of conservation success in the community of funders, NGOs, businesses, and academics allows for unconventional partners to become aware of specific conservation needs, challenges and efforts, thus opening the door to alternative approaches via collaboration and information sharing (e.g., Defenders of Wildlife Innovation Funds). Lastly, as success stories generate enthusiasm among stakeholders, effective methodologies are more likely to be adopted by other agencies, institutions, and practitioners, furthering the changes needed to solidify successful approaches.
Success stories can capture the attention of professionals at multiple levels, thus eventually creating a stabilizing pressure from each end of the professional hierarchy. Better integration of diverse scientific approaches to conservation can stimulate creative thought and discussion among conservation professionals, leading to further transformation from traditional to alternative approaches. This process institutionalizes new norms that reward the capacity and willingness to apply behavioral approaches to conservation efforts. As communication builds stakeholder support for alternative approaches to conservation, this support provides feedback to other parts of the change framework, supporting trust and relationship-building.

DISCUSSION
Although there is a compelling need to overcome barriers between scientists and practitioners (Rose et al., 2019;Sanders et al., 2019;Walsh et al., 2019), there are some effective examples where integration has worked well in conservation behavior ( Table 3). Our framework aims to articulate the landscape where such examples would be the rule rather than the exception. There are several initiatives underway that seek to achieve a similar goal (e.g., the "bright spots" approach, Bennett et al., 2016) and we see them complementing or being incorporated into the change model presented here. Similar to the struggle of applying other areas of behavior, the complex inter-relationships within the model suggest that almost any progress in taking action and reaching outcomes can contribute toward the common vision and goal. Simultaneously, a limited scale of action under any of the four strategies could impact progress toward the overall goal. Crucially, the validity of this change model will require critical appraisal, specifically from conservation managers and practitioners, as actions take place. Evaluating and monitoring the impact of progress in one strategy on others can help determine whether these suggestions actually lead to greater research application. For instance, the assumption that enhanced co-production will lead to more effective conservation behavior interventions has yet to be formally proven in this field, although examples exist from other areas (Nel et al., 2016). Additionally, the applicability of the model to the implementation gap across varying geographic and political environments also needs to be tested. However, the model itself can still be used to structure fruitful conversations between conservation behaviorists and conservation practitioners. Ideally, such feedback permits ongoing modifications to make this model a living document. We framed our model to focus on conservation behavior researchers and their institutions, but similar models could be adapted to the conservation practitioner perspective, as well as to policy makers who use data to inform policy. Importantly, change models such as this articulate how to apply knowledge. The application of knowledge is something that the US National Institute of Health promotes in their "Bench to Bedside" philosophy and we believe translational research is a concept that can apply to many fields. This framework can be modified to achieve other translational behavioral goals, such as improving the health and welfare of animals and humans. A team of scientists focused on animal welfare, as one such example, could convene with those who implement and monitor welfare in various industry areas and create their own change model using the approaches we describe here. This would lead to a better understanding of how research in animal welfare can be more directly applied to benefit the outcomes for animals in human care. Importantly, creating consequential research can be as intellectually stimulating as creating fundamental research, with the added benefit of providing direct solutions to realworld problems.

AUTHOR CONTRIBUTIONS
ALG, OB-T, RS, and DB organized and AG and CH facilitated the change model workshop which served as the foundation for the paper. All authors participated in the workshop and writing of the paper.

FUNDING
The Oak Foundation and the San Diego Zoo Institute for Conservation Research contributed funding for the workshop and publishing fees.