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University Positioning in Modern World

The article examines the positioning of the university in modern scientific and educational space. The example of the Ural Federal University named after the first President of Russia B. N. Yeltsin shows ways to solve problems, firstly, increasing of the prestige of Russian higher education, secondly, modernization of university activities in the field of developing research potential, and thirdly, ensuring of the quality of educational programs and intellectual products, fourthly, increasing of the attractiveness and prestige of Russian universities.