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The Front Warehouse Model of the "Missfresh" E-commerce Company Under the Background of Artificial Intelligence

Abstract: With the development of cutting-edge technologies such as artificial intelligence, Internet of things, big data and cloud computing, the fresh e-commerce and logistics distribution industry will usher in a comprehensive intelligent era. The fresh e-commerce market based on the Internet has developed unprecedentedly. Facing the pain points of easy loss of fresh products, low degree of standardization and fierce competition, the "Missfresh" company adopts the innovative logistics mode of front warehouse. It uses artificial intelligence technology to carry out big data analysis in combination with customer demand, consumption habits and transportation line conditions, which is helpful to rationalize the location of front warehouse and improve efficiency. Through the SWOT method, this paper analyzes the mode of front warehouse. Then carry out quantitative analysis through analytic hierarchy process. Finally, it puts forward the countermeasures to optimize the front warehouse mode.