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Material Analysis and Innovative Product Design with Process Model in Cultural and Creative Industries

Through the analysis of the characteristics of design and material in cultural and creative industries, this study focuses on the urgent need for an appropriate product design with process model in cultural and creative industries. An innovative product design with Process Model in cultural and creative industries based on both the specific industrial characteristics and the interaction design idea is proposed. It includes the establishment of cultural elements library (focus on the application of the material symbols), proposition of cultural themes, extraction of cultural elements based on Kansei Engineering and implantation of cultural elements based on design semantics and semiotics, and especially the interaction design.