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Architecture and Imagery: A Profile of Serious Game Developer Archimage, Inc.

Archimage is a Houston-based visual arts studio that applies architectural design theory and methodology to computer imagery and game development. The firm was founded during the 1980s’ ‘‘microcomputer revolution’’ by two architects. Services quickly expanded beyond traditional planning and design. Archimage has won more than 40 international awards for architecture and interiors, broadcast television commercials, illustration, graphic design, corporate identity, branding, advertising, websites, multimedia, and videogames. Thirty years ago debates raged in the architectural profession about whether computers aided or stifled the design process. The technology was expensive, cantankerous, and baffling. Many architects believed computer-aided drawing (CAD) caused building plans to be delivered late, at a financial loss, and with mistakes. Archimage’s founders, however, were advocates of computers in architecture, believing digital technology to be a liberating force and a tool to counteract competitive forces diminishing the profession. The company was an early pioneer in adopting the digital tools that would bring the first significant change to architectural project delivery since the time of Pythagoras. Today, the firm uses its architectural and digital design expertise to build serious videogames for education, health behavior change, and medical research. Archimage may be best known for ‘‘Escape From Diab’’ and ‘‘Nanoswarm: Invasion from Inner Space,’’ ground-breaking core PC games funded by the National Institute of Diabetes and Digestive and Kidney Diseases of the National Institutes of Health to combat obesity and type 2 diabetes in children (Fig. 1).