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Media in use: how the practice shapes the mediality of media

My essay argues for a pragmatic interpretation of the concept of media in the context of the digital networked sphere. To develop my argument I start to discuss the media theories of McLuhan and Kittler and their rejection of any pragmatic understanding of media. A critical evaluation of these theories then allows me to expose my own philosophical approach to explain how social processes of media use determine the mediality of the media used.