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Partnering with your Pirate: Interdependent Sino-foreign rivalry in China's textbook market

Abstract As the Qing state launched its full-scale educational reform at the turn of the twentieth century, tens of thousands of new schools mushroomed all over China. Their urgent and enormous demand for textbooks created a thriving new market that attracted both Chinese and foreign publishing firms. Nurtured in China's traditional book trade, Chinese print capitalists had local knowledge of distribution networks and cultural politics, but not a real command of producing educational Western knowledge. To keep up with Chinese students’ increasing demand for Western knowledge, they pirated textbooks published by foreign companies. Meanwhile, leading American and British publishing corporations were expanding their international business by targeting developing countries that had recently established a modern general education system, like China. Drawing from government and company archives, as well as personal papers and legal documents, this article traces the multinational competition, copyright disputes, and business collaborations between a leading textbook provider in China and their Anglo-American competitors between the 1900s and the 1930s. It illustrates an unexpected and uneasy partnership some foreign publishers formed with Chinese pirates in order to gain better access to China's textbook market. Chinese publishers, on the other hand, used piracy and their local knowledge to bargain for better import credit and deals with their foreign rivals. Both sides were dependent on each other to gain the advantage in their transnational business operations in the globalizing Asian textbook business.