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The Competitive Potential of Polish Fruit and Vegetable Producers on the Domestic and International Markets

This article analyses the competitiveness of fruit and vegetable producers. Research was carried out as an attempt to identify the variables that determine companies' ability to achieve competitive advantage. The results of qualitative research are presented in the article. Interdependence of entrepreneurs' opinions for both domestic and export markets was examined by means of ordinal correlation measures. The article evaluates the resources and competences of selected companies, their forms of competition and intensity of rivalry within the industry. The author applied triangulation of methods, i.e., a combination of a quantitative analysis of official statistics and her own qualitative studies.