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Accessible Tourism in Religious Destinations

People's reasons for visiting religious destinations range from being devoted pilgrims to tourists with secular motivations. People with special access go to specific shrines for curative purposes. They may be differently motivated and display different behaviors at the destination. As they must confront obstacles when travelling, they may be more constrained, leading to different behaviors in terms of satisfaction and loyalty. Thus, the aim of this study is to explore the motivations of those with special access needs and those without when traveling to curative shrines, such as Lourdes, France. First, motivations of these two groups will be compared. Second, the effects of motivations on their travel behavior at the destination will be contrasted. The wide scope of visitors' motivations means that destinations must address all market segments, being crucial to ensure accessibility standards, as this affects not only people with disabilities but also seniors and families with young children.