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From the Editor in Chief

In previous editorials I addressed the issues of research in international marketing and guidelines for scholarly publishing. In this editorial, I would like to offer some directions for future research in international marketing. I will highlight ten areas where future empirical work would be welcome. This is not intended as a comprehensive research agenda. Yet, in my opinion, these topics represent some promising avenues for research because of the possibilities they can create for personal professional growth and for meaningful contributions to the field of international marketing. Needless to say, we must adhere to the principles of sound scientific research and adopt rigorous research standards in our scholarly endeavors.