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STUDY OF THE INFLUENCE OF THE BASIC FACTORS OF THE DIGITAL ECONOMY ON THE TRANSFORMATION OF BUSINESS AND THE GROWTH OF THE VALUE OF MODERN COMPANIES

The article considers the basic factors of the digital economy that affect the cost of public joint-stock companies. The significant and backbone role of public companies in the modern digital economy is determined. Digital data, digital technologies, knowledge and ESG-initiatives are defined as the basic factors of the digital economy and digital business transformation. For public companies, digital transformation has been identified as a factor in creating value, and the ability to raise capital in open markets as a promising source of funding for digital initiatives. The need to disclose high-quality and reliable financial and non-financial information, taking into account the interests of a wide range of stakeholders and the growing interest of investors in ESG-initiatives are the key features of public joint-stock companies that create development prospects in the digital economy and indicate additional requirements and tasks. The development of the stock market can become an effective measure to support economic entities in the context of the transformation and turbulence of socio-economic processes.