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Information Search and Shopping Intentions Through Internet for Apparel Products

This study was designed to identify variables related to Internet information search and shopping intentions for apparel products among computer users residing in major metropolitan cities across the nation. Stepwise multiple regression analysis, multivariate analysis of covariance (MANCOVA), and analysis of covariance (ANCOVA) were employed to analyze the national data (n = 684) collected through a mail survey. Internet information search intention was the most significant variable related to Internet shopping intention for apparel products. Certain attitudes toward Internet shopping were significantly related to computer users’ information search intention for apparel information and shopping intention for apparel products through the Internet. Main effects and interaction effects of a limited number of demographic characteristics were also identified.