{'fraction_non_alphanumeric': 0.027702335687126562, 'fraction_numerical': 0.0032590983161325366, 'mean_word_length': 4.564954682779456, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
Analyse de l'image de marque sur le Web 2.0. (E-Reputation Monitoring)

Every day, millions of people publish their views on Web 2.0 (social networks, blogs, etc.). These comments focus on subjects as diverse as news, politics, sports scores, consumer objects, etc. The accumulation and agglomeration of these notices on an entity (be it a product, a company or a public entity) give birth to the brand image of that entity. Internet has become in recent years a privileged place for the emergence and dissemination of opinions and putting Web 2.0 at the head of observatories of opinions. The latter being a means of accessing the knowledge of the opinion of the world population. The image is here understood as the idea that a person or a group of people is that entity. This idea carries a priori on a particular subject and is only valid in context for a given time. This perceived image is different from the entity initially wanted to broadcast (eg via a communication campaign). Moreover, in reality, there are several images in the end living together in parallel on the network, each specific to a community and all evolve differently over time (imagine how would be perceived in each camp together two politicians edges opposite). Finally, in addition to the controversy caused by the voluntary behavior of some entities to attract attention (think of the declarations required or shocking). It also happens that the dissemination of an image beyond the framework that governed the and sometimes turns against the entity (for example, «marriage for all » became « the demonstration for all »). The views expressed then are so many clues to understand the logic of construction and evolution of these images. The aim is to be able to know what we are talking about and how we talk with filigree opportunity to know who is speaking.