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The Study of the Entrepreneurial Leadership Style of Real Estate Industry in China: Based on the Content Analysis of Microblog

The leadership style is highly correlated with the organizational performance, and the appropriate leadership style is essential for the enterprises to handle dynamic changes of management environment. In this paper, microblogs of entrepreneurs in the real estate industry are selected as research objectives to evaluate the entrepreneurial leadership style of real estate industry in China. At first, the article identifies the entrepreneurs' leadership styles of the State-owned/state-controlled companies and private real estate companies respectively. Then the article analyzes the differences between the two through the business organization paradigm and resource dependence theory. Finally, the article gives suggestions to the companies about how to select the appropriate leadership style.