{'fraction_non_alphanumeric': 0.01721664275466284, 'fraction_numerical': 0.0, 'mean_word_length': 5.584905660377358, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
Retail and Service Encounters: The Inter-Cultural Tourist Experience

This study explores consumer perceptions of inter-cultural retail and service encounters. Previous research has shown that culture influences perceptions of service received. This research builds on what is known with the use of a consumer ritual research framework that involves the use of a semi-structured, thick-description method to examine similarities to and differences from what is considered a typical tourist encounter. The themes identified provide evidence of a “culture cushion” that serves an insulating role in reducing the potential negativity relative to overall perceptions and evaluations of the experience.