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Why We Need AHP/ANP Instead of Utility Theory in Today's Complex World ― AHP from the Perspective of Bounded Rationality

This paper treats human decision making from the perspective of rationality, and defines a Utility Function and Utility Theory as an instrumentally rational decision making theory and AHP as a procedurally rational decision making theory. Then it is shown that, in practical decision making and the behavior of human being, it is more effective to use the AHP. The paper presents a partial interpretation of a lasting debate on the effectiveness of Utility Function and the AHP, a debate that does not seem to be ending anytime soon.