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CORPORATE CULTURE MODEL IN SYSTEM CORPORATE GOVERNANCE : UKRAINIAN REALITIES

The purpose of the article is to analyze the substantive and qualitative characteristics of corporate governance in Ukraine, identify problems of its development and develop a scientific approach to form an organizational model of corporate culture as a factor of successful development. The author's research based on the essence of the concept of "corporate governance" in order to improve the content characteristics of this. With the active use of data collection and regression analysis methods, the level of corporate governance in Ukraine was determined. The qualitative indicators of corporate governance analyzed using the rating indicators of the Global Competitiveness Index. In such conditions, it becomes necessary to form an organizational model of corporate culture in the corporate governance system. The article substantiates the need to use the organizational model of corporate culture in the activities of Ukrainian companies, taking into account the problems of the development of corporate governance in Ukraine. This has a scientific and applied character in the context of political and economic turbulence in today's economic conditions. The organizational model of corporate culture proposed by the author will contribute to the activation and development of communication interaction between corporate management and all stack holders. This will also influence the formation of effective management decisions and create the basis for cooperation based on trust. The use of an organizational model of corporate governance in the performance of assigned tasks to personnel will increase their responsibility, cohesion, productivity and improve the socio-psychological climate in the company. The above features will help the corporate management of the company to harmoniously arrange and consolidate the list of work performed by each employee in the organizational structure of the company in such a way that everyone does their own thing in accordance with the existing professional competencies. Thus, the proposed organizational model of corporate culture will allow Ukrainian enterprises to effectively manage human resources and implement a development strategy in the long term.