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That cloud game: dreaming (and doing) innovative game design

This paper describes the application of a methodology for game genre and player experience innovation called "play-centric design." This method is shown in context as the primary design methodology for an experimental play project, Cloud, created by students from the USC School of Cinema-Television's Interactive Media Division. The application of the play-centric design method throughout the project is detailed and explored as a potential model for innovating in the realm of overall player experience as opposed to traditional research focus on technology or subject matter innovation.