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TOWARDS USABILITY INTERFACE TRUSTWORTHINESS IN E-COMMERCE SYSTEMS

The Internet gives vendors an easy way to set up shop for electronic commerce throughout the world. However, lack of consumer trust is a critical impediment to the success of e-commerce since users avoid systems they do not trust. In this paper we present the outcome of a literature review in which we investigated personal aspects that impact the sense of trust regarding user experience when interacting with e-commerce systems. We identified and complemented a set of attributes that characterizes the perceived feeling of trust by the users and formalized a set of related trustworthiness measures. The work makes clear a process that goes from the sub attributes identification to the calculation of their values based on answers provided by the users. The goal is to help users to measure how trustworthy an e-commerce application is, toward a future benchmark.