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Explaining tourists´ attitudes to environmental support: a multilevel approach

ABSTRACT This article contributes to a better understanding of tourists’ attitudes to environmental support when they make their holiday plans. Modelling these decisions is a challenge because although environmental concerns are heterogeneous across countries, they also depend on the individual characteristics of the tourists from each country. This article uses a multilevel approach, using a two-level structure, in which individuals are nested into countries. This approach may be helpful for understanding the contextual and compositional effects simultaneously. The estimates from a two-level random intercept logistic model and the post-estimation analysis, based on non-parametric techniques, demonstrate that the effects of country vary randomly, and that there is significant variance in the level of tourists´ environmental support within and between countries. Regarding the contextual effect, the post-materialist hypothesis explained most of the heterogeneity between the EU-27 countries. The affluence hypothesis was rejected and the challenge response hypothesis was only partially supported. The results from the compositional effect support the attribution hypothesis, demonstrating that the environmental concern of tourists is higher when travelling domestically than abroad.