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Axiological dominants of the rhetorical ideal of modern students in the texts of presidential speeches


   The object of this research is the rhetorical ideal of modern students, while the subject is the means of verbalization of axiological dominants of the rhetorical ideal of modern students. The goal consists in determination of the system of means of explication of value-speech dominants of the rhetorical ideal of Russian students in the texts of public speeches of the President of the Russian Federation Vladimir Putin, recognized by youth as a successful speaker. The article employs the methods of questionnaire and linguo-axiological interpretation. Special attention is given to the description of the communicative and speech values of modern students formed in the conditions of informatization and globalization of the society, emergence of new communication platforms, which were determined in the course of questionnaire. The analysis of the President's texts revealed the system of means of verbalization of axiological dominants of modern students. It is established that the manifestation of respect for the interlocutor is explicated through the speech act of greeting, etiquette formulas, and selection of particular topics. The axiological dominant of naturalness is explicated on the lexical level, elements of colloquial speech, precedent statements, and figurative language. Inversion serves as the syntactic means of expressing naturalness. Truth is verbalized by means of argumentation. For persuasion effect, the texts of V. Putin contain modal-axiological lexicon and tactic of accentuating the semantic parts of speech. The leading means of dialogueness are targeting and authorization, question and answer forms, rhetorical questions, generalization and concretization techniques, etiquette formulas of welcoming and greetings, complimentary speech acts. The acquired results indicate that the status V. Putin as an effective speaker in communication consciousness of young generation is determined by the use of textual means that verbalize axiological dominants relevant for modern students.  
