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[Current problems in the reinforcement and regulation of goal-directed behavior].

Contemporary problems and arguable questions of reinforcement and self-regulation of animals behaviour and human activity are considered conformably to organization and analysis of results of conditioned experiments with probable reinforcement on the basis of semantic and pragmatic diagrams of conceptual space of decisions making. Situations are analyzed when the subject not simply "receives" the reinforcement but must actively "procure" (earn) the useful result. Scientific substantiation of conceptions of reinforcement and activity self-regulation is of considerable importance not only in the higher nervous activity physiology but also in psychology, economics and sociology for the decision of actual problems of organization of the processes of control in contemporary society of all mankind values and norms of behaviour.