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PUBLIC RELATIONS AND PRO BONO CAMPAIGNS

Corporate social responsibility (CSR) is a concept in which a business subject willingly and in interaction with other parties decides to contribute to a better society. CSR builds and connects businesses,
employees and the community. One example of such business is taking on cases pro bono (Latin: for
the public good). Representing clients for free on a volunteering basis is an acceptable and welcome
way of solving business problems, mostly for financial reasons. For companies and organizations,
it is a method of building new social and professional relationships through the active building of
image and expanding their list of satisfied clients