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Anti-feminist messages in American television programming for young girls

Although ‘girl power’ has become a mainstream concept, some scholars have argued that we are in the midst of a media-generated backlash designed to undo the empowerment of girls and women. US popular culture targets young girls with anti-feminist messages, which undermine feminist inroads. To explore this issue, I conduct qualitative textual analysis of four television programs aimed at young girls. I find that much of this programming is anti-feminist.