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Books: Streamlined Life‐Cycle Assessment

130 Journal of Industr ial Ecology The book firmly articulates that the environmental objectives of corporations cannot be trusted, full stop. Therefore, the objective of policy is to implement stricter—much stricter—regulation to force greater compliance and provide greater transparency to environmentally relevant corporate activity. Greenwash is also much more policy oriented, with the final chapter dedicated to outlining a regulatory strategy designed to hold companies more environmentally accountable. Unfortunately, although the book’s framework and perspective are clear, the premise is simplistic. The book relies on its expected destiny as philosophical support for an anticorporate viewpoint instead of developing constructive solutions to convincing problems. This is especially obvious upon reading the 20 case studies that form the interior of the book. The evidence offered has a “canned” feel, as if the stories are much more involved than indicated. The reader has the impression that the cases have been conveniently portrayed to prove a point rather than to admit complexity. Although objectivity is admittedly not the purpose, overt bias calls into question the authors’ accusations of corporate greenwash and opens the case for “brownwash.” Such overt presentation bias reduces their argument to rhetorical haggling with little room for objective analysis—or even reasonable analysis. Of these two books, Toxic Sludge is the best researched and presented. Unfortunately, although Stauber and Rampton have worked hard on their cases, they provide little in the way of agenda, solutions, or framework. Greenwash clearly has an agenda and develops a framework for analysis. Unfortunately, the cases are a strong disappointment. I can’t help thinking that together the books have the elements of a technically strong piece. Nevertheless, it is an unfortunate conclusion that both have missed a chance to rise above the fray to present a truly convincing and important contribution to our understanding and implications of corporate environmental behavior.