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Advertising your business: entering the digital arena

As the internet becomes an integral part of life for businesses and consumers alike, veterinary practices need to consider how it can be used to their advantage. Setting up a practice website and using social networking sites and search engine optimisation tools to promote the practice can be either a very effective way of advertising your business and attracting new clients or a waste of time and money. Jeremy Johnson explains how to keep up with the competition while avoiding the potential pitfalls of advertising legislation.