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Farmers' Personality Related to Implementation of Integrated Pest Management

Although integrated pest management (IPM) practices have been shown to be socially and economically beneficial to those who implement them, lower than expected rates of adoption have been found Personality (or cognitive) variables related to implementation of specific IPM practices by farmers were studied for the purpose of using personality attributes as predictors of adoption. Specific personality variables were reasonably powerful in predicting adoption and nonadoption. Implications for the diffusion and adoption of agricultural practices are discussed.