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Management Strategies of Corporate Crisis Public Relations in the New Media Era

Since the beginning of the 21st century, with the development of communication technologies and internet applications, new media, as represented by networks, digital mobile channels and others, leads to a fundamental change of the relationship between the audience and the media. How to adapt to and take advantage of the development of the new media, effectively prevent the occurrence of crisis, and properly handle crisis events are important management challenges facing enterprises. This article analyzes the effects of new media on crisis events, as well as problems existing in current crisis management, and presents corresponding management strategies.