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E-Book Usage: Role of Environmental Consciousness, Personality and past Usage

E-books are a relatively new phenomenon and correspondingly, there is limited research on the factors associated with e-book usage especially in relation to printed books. In this research it is, therefore, of interest to examine antecedents of e-book usage intentions in one conceptual framework. The study was conducted using a course e-book. Findings reveal that environmental consciousness lowers the preference for printed books, and augments the design evaluation of the e-book. Personality factors impact the preference for printed books and perceived design evaluation of the e-book in different ways. A preference for printed books reduces, whereas perceived positive navigational design enhances, the attitude toward e-book usage. The findings have theoretical and practical implications. This study is one of the first to systematically study the e-book usage antecedents in a holistic manner, and also the first to examine the role of environmental consciousness in impacting e-book usage intentions in general.