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A Study on the Evaluation Method of Fuzzy Theory on Cultural and Creative Products in Taiwanese Aborigines' Cultures

As one of the four major ethnic groups, Taiwanese aborigines boast unique cultures. Over the past decades, they have gradually fascinated the international community since they were vigorously publicized by the government and the academic circle. Among Taiwan's aboriginal groups, the Taos on Orchid Island are the most densely-concentrated and the least affected by the Chinese culture; meanwhile, they display special traits of oceanic culture. Therefore, the authors decomposed and composed their cultural resources by applying the theories about three-layered culture, symbolism, metaphysics, and reverse-triangular cultural space. Next, the questionnaire based on semantic differential was answered to collect the Taos' cultural vocabulary. Thereafter, form construction was employed to take apart the components of the creative product. Also, quantitative theory I was used to extract the form design elements, and then the creative product was developed. The fuzzy theory was then adopted to evaluate the questionnaire respondents' preference for the Taos' cultural symbols. According to the questionnaire survey, "commonly-eaten" is the best-liked adjective, "brave" ranks second, "bountiful" ranks third, "geometric" ranks fourth, and "natural" comes out last. Finally, a pepper jar with the image of a male Tao riding on the boat of spiced boards, with a flying fish in his and was designed as the Culture-based Creative product.