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Digital Pseudonym Identity for E-Commerce

The identity is a unique and intransitive property which any human being possesses. Due to its characteristics is used in Internet. Unfortunately, when a user discloses his personal information to web site does not know the risks about his identity’s privacy. This paper describes the usefulness of user’s identity in Internet and the problems related with their usage in web sites. To improve the user's privacy we propose a digital pseudonym identity as an alternative to replace the used of genuine identity in Internet.