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Can We Return to Our Normal Life When the Pandemic Is under Control? A Preliminary Study on the Influence of COVID-19 on the Tourism Characteristics of Taiwan

The COVID-19 pandemic has brought unprecedented destructive impacts and challenges to global industry and has had a wide impact on people’s lives. The threat of the virus has also caused a change in tourist travel consumption behavior. This study preliminarily examines the impact of the COVID-19 pandemic on the tourism consumption characteristics of Taiwanese people. The consumption characteristic changes of 393 people regarding their plans for domestic and outbound tourism during the different stages of the COVID-19 pandemic as well as after the pandemic ends were surveyed and collected. This study also examined and attempted to understand the relationship between people’s satisfaction with the government’s revitalization plan, the pandemic prevention policy, and their domestic tourism frequency during the pandemic period, and the results showed that during the pandemic, people’s tourism characteristics have changed and tend to be conservative. Since the pandemic is over, while there were no significant differences between people’s planned travel expenditures in Taiwan and those before the outbreak, their intended travel time was shortened. Regarding the choice of travel equipment, people had reduced the use of public transportation. Regarding outbound tourism, after the pandemic, as people’s planned travel days will be reduced, it is expected that travel expenditures will be significantly higher than before the pandemic, which shows that the COVID-19 pandemic has an impact on people’s outbound tourism consumption characteristics. During the pandemic, compared with the subsidies for tourism, how to make people feel at ease in the process of tourism is of great importance. Therefore, it is suggested that in the short-term, border control and social pandemic prevention policies should be adopted to enhance people’s confidence in government pandemic prevention, and the general public should be supplemented with travel subsidies in order to promote people’s enthusiasm for tourism. The results of this study provide useful suggestions for government units, tour operators, and related research during the pandemic and offer preliminary insights for the recovery of the tourism industry after the pandemic.