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A game analysis on establish of trust in e-commerce

Electronic commerce is a new business mode in information society. When an electronic commerce enterprise transacts online, its trust mode is affected not only by management idea of itself and the decision-making of customs online but also by the trust mode and business decision-making of other electronic commerce enterprises. The trust mode choice in electronic commerce is not only the game between buyers and sellers but also the game between different sellers of the same product. This paper sets up a trust choice game model between the sellers in the electronic commerce under complete information, discusses different result of the game mode under different conditions, and puts forward measures of getting Pareto result.