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ALGORITHMIZATION OF STRATEGIC DIAGNOSTICS IN THE SYSTEM OF CONTROLLING THE RESULTS OF FINANCIAL ACTIVITY OF THE ENTERPRISE

The system of results of effective performance of strategic diagnostics in the system of controlling financial indicators is formed and the place and role of diagnostics in the organizational structure of the enterprise are determined. It is established that an important result of the introduction of the structure of strategic diagnostics is the additional synergy of departments, which is a factor in increasing the competitiveness of the enterprise. The nomenclature of organizational measures to ensure effective controlling has been formed and the directions of strategic diagnostics have been established. It is established that diagnostics must be conducted continuously by all characteristics that affect the financial performance of the enterprise in order to obtain an effective management strategy. It is established that not only the values of the mentioned characteristics but also their trends are subject to controlling and analysis. The forecast of activity of the enterprise is formed on the basis of this analysis. The structure of application of strategic diagnostics in the system of controlling financial results is developed. This allowed formalizing the place and role of diagnostics in the formation of effective management strategies. A mathematical model and formalized approaches for proposing managerial actions based on strategic diagnostic data have been developed. For the first time, the competitiveness indicator of the enterprise was used as the main objective function of the formalized approach with the use of strategic diagnostics. The practicality of the proposed theoretical approaches and mathematical model is proved by the example of the analysis of the results of the Eristov Mining and Processing Plant. The potential of production, the degree of its achievement and restraining factors to obtain optimal values of the plant's performance indicators are evaluated.