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RESORT AND RECREATION TERRITORIES OF THE EASTERN REGIONS OF UKRAINE AS A BASIS FOR THE DEVELOPMENT OF MEDICAL TOURISM

The article deals with the possibility of developing health tourism on the basis of existing resort and recreational territories in eastern Ukraine. It is established that the eastern territories of Ukraine are considered exclusively as an industrial component of our state, so they have a low level of development of medical tourism. The resort and resource base of the eastern territories, which can be used for the development of health tourism in the region, is studied. The analysis of the current state of Sanatorium-resort enterprises in the region is carried out. The problems of development of health tourism in the region are identified, including: military instability, which causes a feeling of fear of tourists about travel; stereotypical information and ideas about the Donbass; inconsistency of pricing policy with the quality of services; neglect and low competitiveness of accommodation facilities; lack of information interaction with other regions of the country and advertising of resort enterprises in the tourism market. It is established that in the region there was a sharp decrease in the number of Sanatorium-resort institutions due to long-term instability and temporary unavailability of some Resort and recreational facilities. Possible ways to overcome the problems of developing medical tourism in the resort and recreational territories of the region are proposed. It is recommended to use more intensively the existing resort and recreational potential in the form of therapeutic mineral waters and therapeutic mud used in balneology, natural and climatic features, such as access to the sea, significant forest stands, steppe expanses. It is noted that a special feature of the region is the presence in Solidar of a unique speleosanatorium, which is located underground and specializes in the treatment of diseases of the respiratory system and thyroid gland. Treatment and recovery take place in special salt rooms. The territory of our state has a unique natural and recreational potential, and the population (both local and foreign) is becoming more and more interested in the services of Sanatorium-resort enterprises.