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Marketing of Library and Information Science Products and Services Through Social Media-Need of The Hour

Technology has changed the spectrum of service oriented organizations to impress, assess and quench the quests of information seekers. To harness the dynamic technological changes, it is inevitable for libraries to use social media tools for marketing their library and information science products and services. Accordingly by accepting and adopting these new means, the information hubs can outreach and tap those potential or casual information seekers who due to reluctance or any other good reason are still not approaching and using the wide array of library products and services.