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MECHANISM OF INCREASING THE COMPETITIVENESS OF AGRICULTURAL ENTERPRISES

The efficiency of agricultural enterprises in the market environment depends on the level of their competitiveness. Competition encourages producers of agricultural products to implement the results of scientific and technological progress, the use of new unique technologies and products, and ensures the active development of agricultural production. Since competitiveness is one of the main indicators of the state of enterprises, its increase becomes one of the main strategic tasks of ensuring their stable development. The study of theoretical and practical issues of increasing the competitiveness of enterprises was carried out by many domestic and foreign scientists. The article presents their theoretical approaches to defining the concept of «enterprise competitiveness». Since the activities of enterprises in the agricultural sector have characteristic features associated with the specifics of agriculture, the essence of the concept of «competitiveness of agricultural enterprises» is defined. The competitiveness of enterprises in the agricultural sector depends on a number of factors that are of different nature, origin and level of impact. For effective management of the competitiveness of economic entities in the agricultural sector, a classification of their factors is proposed. Among them, natural-geographical, scientific and technical, social, organizational, financial and economic, environmental and political factors are highlighted. The article presents the scientific substantiation of the above factors and analyzes their impact on the activities of enterprises in the agricultural sector. Taking these factors into account will increase the production of high quality products, make a profit, and will help accelerate the industry's recovery from the financial crisis. The article presents a mechanism for increasing the competitiveness of agricultural enterprises and describes its stages: analysis of the competitive positions of an agricultural enterprise, the formation and implementation of the mechanism. The measures and priority directions of increasing the competitiveness of the subjects of the agrarian market are proposed.