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The Application of Cognitive Neuroscience Methods in IS Research: A Retrospect of NeuroIS Research Using the fMRI Technology

Cognitive neuroscience methods have been used increasingly in IS research, this new field termed NeuroIS hold great potential for IS research. This paper first introduced the overall background of NeuroIS research, and then reported some recent research progress in NeuroIS. And in the third part of this paper, the advantage, potential of neuroIS research and the possible implications were discussed. The last part further discussed possible limitations and future research directions of NeuroIS study.