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Networked audiences and small scale groups’ belongings: viewing, sharing and archiving TV content in the Italian social media scenario

Starting from a set of empirical qualitative researches (i.e. multi-situated and virtual ethnographies) on TV consumption and social media use among young Italians, the paper aims to investigate audience performances in downloading, sharing and archiving TV content in contemporary scenario. In addition to a phenomenological approach, the paper proposes to theoretically investigate the TV and social media users from the perspective of social definitions and uses of TV, promoting a (re)consideration both of how TV content grassroots distribution is relevant in personal everyday routines and sociability, and of how these practices shape personal, group and collective identities and belongings.