Webinar: Starting a business in the Netherlands

Webinar: Starting a business in the Netherlands

Welcome to the Webinar… …starting a business in the Netherlands. Starting a business in the Netherlands
is an attractive option… …for foreign entrepreneurs. But how do you go about
setting up your business? What do you need to know? Which permits do you need
and what taxes can you expect to pay? Those topics will be discussed
by experts and experienced entrepreneurs. Do you have a question? Use the live chat option underneath
the video screen to ask our specialists. They will reply directly. [SCENE TRANSITION TUNE] NADIA-JANE BRISTOLL:
If you are a foreign entrepreneur… …wanting to start a company
in the Netherlands… …then you will need a residence permit,
a work permit, a citizen service number… …and of course accommodation. We are going to discuss
what you need to do and how to do it… …with Willem Drost
from StartupDelta… …and Gülten Çankaya from the Dutch
immigration and naturalisation service… …the IND. Welcome to you both. GÜLTEN ÇANKAYA:
Willem, you work for StartupDelta… …and you help entrepreneurs
to start their businesses here. How many start-ups
do you help each year? WILLEM DROST: I see at least
a 100 start-ups every year… …coming from other countries… …and looking to establish their business
in the Netherlands… …and as a facilitator, as a mentor, I help
them find their way in the Netherlands… …to start and grow the business. NADIA-JANE BRISTOLL:
Perfect. I am very curious.
You work for the IND. How many permits does the IND provide
every year? GÜLTEN ÇANKAYA:
I don’t have the exact numbers… …but I can tell you that the Netherlands
is number four… …on the ranking list
of the most competitive countries. We grant thousands of applications
based on labour purposes. So that is really quite a lot. NADIA-JANE BRISTOLL:
That is a whole lot. And it is also quite complex of course. I would like to use an example
to make things a bit clearer. Let’s say we have Mr. Singh
and he is from India… …and he is a software developer. He comes from outside the EU
and he wants to start a company here. How does that look for him?
Which route should he take? GÜLTEN ÇANKAYA:
First of all I assume… …that he is going to orientate
on the Dutch market. So, he can go to the Dutch embassy
or the consulate… …to get more information about
labour and business opportunities. He can also submit an application
for a business visa or a visa short stay. So he can travel to the Netherlands
with his visa. If he is in the Netherlands
and wants to start a business… …he can submit an application
for a residence permit. The most important part of the residence
permit procedure… …and this is the general procedure
of the self-employed person procedure… …is that it has an innovative character
and has value for the Dutch economy. So, we will request the Netherlands
enterprise agency… …if the business has added value
for the Dutch economy… …as well as an innovative character. The Netherlands Enterprise Agency
will look at three categories. They will look at the personal experiences
of Mr. Singh. This could be education or work experience. If Mr. Singh has a master’s degree
he will get more points… …than when he has
a bachelor’s degree. The second part is the business plan
with a very good financial plan. The Netherlands Enterprise Agency
will look at continuity and the solvency… …of the product or services. The third part is the added value
for the Dutch economy. That means that his service or the business
will create employment in the future… …as well as the innovative character
of the service and activities… …and also the investments
in the future. So if the Netherlands Enterprise Agency
will give a positive advice… …we will proceed the application
of his residence permit. NADIA-JANE BRISTOLL:
How does the start-up scheme exactly work? GÜLTEN ÇANKAYA:
With the start-up scheme… …it is important that there is
an innovative idea… …and with the guidance
of a facilitator. That is the important part
of the procedure. The facilitator has to guide
Mr. Singh… …to make this innovative idea
into a blooming business/company. Willem knows a lot
about the facilitating part. Also the facilitator helps Mr. Singh
by making a step-by-step plan… …and work out this innovative idea. NADIA-JANE BRISTOLL:
Are we just talking about innovative ideas? GÜLTEN ÇANKAYA:
Yes, most of it is. Willem can also talk about the facilitating
and investment part of course. WILLEM DROST:
Sure. So, once you are done with the whole
permitting process in The Hague… …they will be handed over to a player
like StartupDelta… …because now Mr. Singh is going to say:
how do you get access to markets? How do you get access to investors? How do you get access to all the networks
that are relevant for my business? And how do you get access to talents? NADIA-JANE BRISTOLL:
After the visa? WILLEM DROST: They are already
dealing with the start-up visa. They already heard the story in The Hague. Now he comes to us and asks
how are we going to do business. How are we going to find access to markets,
to talent, to networks. If I go to another country
how to do that. So, we are connecting,
we are facilitating that… …and telling them where to go
to start up their business in reality. NADIA-JANE BRISTOLL:
So you are a big help for them actually? But I want to go back a bit
to the start-up visa. Let’s see how you go about
getting one of those… …for example in Amsterdam. VOICE-OVER:
Are you a start-up from outside of Europe? Do you want to settle down in Amsterdam? Start doing business in the start-up
capital of Western Europe. We present you the start-up visa. The greatest way to get your boots
on the ground… …in the most exciting start up
environment worldwide. The Netherlands has always been and still is
a country of entrepreneurs… …who formed the foundation for innovation
and job creation. There are multiple criteria to fulfill
to qualify for the start-up visa. The first requirement for obtaining
a start-up visa… …is working together with a facilitator. A facilitator is a business mentor
who will support your needs… …in operational management, marketing,
research and investment acquisition. But how does a facilitator select you? Show your MVP your prototype
and prove you are innovative. Send a business plan to the facilitator
including your role in the start-up… …the idea behind a product or service,
how it is innovative… …how to transform the idea
into a business. Show that the idea is already in progress
to improve your chances. If you get selected by the facilitator
you can start your adventure in Amsterdam. You should register
at the Dutch Chamber of Commerce. Your facilitator will help you
to get the paperwork done. The final requirement includes
sufficient financial resources… …to prove you can pay the expenses of
living in the Netherlands for one year. The minimum amount needed
is € 13,000. Finally, as a start-up entrepreneur
or an authorised representative… …you should apply for a residence permit
to the IND. The application for a start-up visa
must be submitted to the Dutch embassy… …or consulate in the country of residence. We advise getting professional
juridical help… …to make sure the paperwork is correct. The estimation of processing
the start-up visa application is 7 weeks. NADIA-JANE BRISTOLL: Gülten,
where do I apply for a start-up visa? GÜLTEN ÇANKAYA:
In the case of Mr. Singh… …I will recommend him to just go first
to the Dutch embassy… …to collect a visa if he doesn’t have
a business visa for example… …or a visa short stay to really
orientate himself on the Dutch market… …to know what is going on in the
Netherlands, which is really important. He will have a visa
or he can collect it soon… …if he tells them that it is for the
business activities or opportunities. So that is no problem. NADIA-JANE BRISTOLL:
He needs Willem as well. GÜLTEN ÇANKAYA:
He needs Willem… …but first of all he has to enter
the Netherlands and that is the visa part. After he enters the Netherlands
he can try to find a facilitator. He can check the website of the
Netherlands Enterprise Agency. There are reliable, very good facilitators
on their website. Probably you can also explain this. NADIA-JANE BRISTOLL:
They can find you. WILLEM DROST:
Yes, there are multiple options for that. Once they come to StartupDelta
we go and find out… …where do you want to establish
your business… …depending on the part of the country
you are going to operate. If you are in The Hague, we
recommend one organisation as facilitator. If you go to Amsterdam there is another
organisation to operate as a facilitator. As a facilitator we are going to look at:
do they qualify. Are they somebody who really qualifies
for the start-up visa. For instance, is this a scalable operation? If he is coming to the Netherlands,
has this organisation the potential… …to become a major engine
for economic growth… …a major engine for creating
high-quality jobs. Those are the things you are looking at
as a facilitator. Once you tick all the boxes
you hand them over to The Hague… …and there they go on with the process
of the permitting. NADIA-JANE BRISTOLL: Who else
can help you with immigration matters? WILLEM DROST: Immigration matters
are basically only IND. That is the only place to go
for true immigration issues. And that is not what a facilitator does. A facilitator looks more
at the business aspect of… …is this innovative,
is this scalable… …is this a company that will really start
contributing to the Dutch economy. Then you hand them back over to the IND
once you tick all the boxes. NADIA-JANE BRISTOLL:
If you want to start your business here… …which Dutch organisations
do you need to approach? WILLEM DROST:
There are multiple organisations. In most tech regions in the Netherlands
you have big organisations… …like Brainport in Eindhoven
or InnovationQuarter in The Hague. These organisations
are very well connected… …not only with the government,
but also with the corporates… …with all other networks that you need. That is also why they are providing
those facilitator services… …because they are all operating
as a spider in the web… …for these companies
that want to orientate themselves… …about the opportunities
in the Netherlands. NADIA-JANE BRISTOLL:
You need to start at the embassy I think? There is a sort of process
where you have to go? WILLEM DROST:
Correct. NADIA-JANE BRISTOLL: After that,
how does it work step-by-step? WILLEM DROST:
That is your end of the business. GÜLTEN ÇANKAYA:
If we have the application… …for the start-up regulation
and the residence permit of course… …he has to go to the IND front office
to collect his residence permit. But before the residence permit
he has to go to the front office… …for biometric processing and the pictures
for preparing the residence card. And he has to go to the municipality… …to register himself in the municipality
where he is going to live. After he has his residence card
he has to undergo a TB test. Having the Indian nationality, he
has to go to the Municipal Health Service. The form is on our website.
So he can download the form. NADIA-JANE BRISTOLL: And you of course
need to go to the Chamber of Commerce. GÜLTEN ÇANKAYA: Registering his business
in the Chamber of Commerce… …is really a must. Probably the facilitator will help
and guide him in doing that. NADIA-JANE BRISTOLL:
You need to go to a bank I presume? WILLEM DROST:
Sure. You first start
with the Chamber of Commerce. Before you do that you need
to figure out the legal form. Are we going to be a BV?
Is this a single operator? So you need to make those choices
ahead of time… …before you go
to the Chamber of Commerce. You need to make all these choices
ahead of time. It is an online process.
It can be very quick. Once you make the selection
you go to the Chamber of Commerce… …and then you get your registration. With that you can go to a bank
and you open up a business account. So that is the sequence of operations
at that end. NADIA-JANE BRISTOLL: Let’s say that
Mr. Singh has a family in India as well. Will they also all receive a residence
permit when they come here? GÜLTEN ÇANKAYA:
Mr. Singh is a sponsor for his family… …for his spouse or partner
or even the children. So, he has to submit an application
for his family members. It depends on the situation. If he is married, we need a marriage
certificate, legalized and translated. If he has children,
we need birth certificates. Mr. Singh also needs a birth certificate
for the registration in the municipality. If he has a partner and is unmarried… …we need declarations of being unmarried
not older than six months. If he has a registered partnership
we will need the declaration… …that he has a registered partnership. NADIA-JANE BRISTOLL:
You need a lot then. GÜLTEN ÇANKAYA:
It really depends on the situation. If he is married,
we need a marriage certificate. If he is unmarried,
having a partner… …we will need a declaration
of being unmarried. All the documents really have to be
translated and legalized. NADIA-JANE BRISTOLL:
So you can read it in Holland as well. But how is it when you come
from the EU and not from India? GÜLTEN ÇANKAYA:
For EU members it is really different. Because if they have a passport
or ID-card as EU-citizen… …they can travel to the Netherlands
and they don’t have to register themselves. They have to register themselves… …if they want to live for more than
4 months in the Netherlands. Because they need
the citizen service number. That means if they register themselves… …in the municipality
where they are going to live… …they will automatically get
this citizen service number. That is very important if you want
to work in the Netherlands as an EU citizen. WILLEM DROST:
Yes. Because as soon as you have
what they call here the BSN-number… …you can also get your health insurance
which is mandatory deal in the Netherlands. You have different options. As soon as you have your BSN-number… …you can also enroll for your medical
insurance for yourself and your family… …which is a mandatory deal. NADIA-JANE BRISTOLL:
And of course for start-up funds as well? WILLEM DROST:
That is the whole other part we deal with… …with the funding, the markets
and the talents. There is a whole trajectory
for the business side of it. NADIA-JANE BRISTOLL:
How do they do that? WILLEM DROST: As I said,
that is the role of a facilitator. The facilitator is going to tell them to
identify if they come to the Netherlands… …what is the business you are
aiming for… …what is your target market… …because we can connect you
with the right parties in this country. We can target you with the places
where you can find tech talent. We can connect you with government agencies
or private funding… …to get your business
off the ground. That is the role of the facilitator. The government does mainly
all the permitting and the fiscal side. The facilitators connect all the players
who are involved… …with getting you access to markets,
talent, funding and networks. NADIA-JANE BRISTOLL: How do you get
in contact with those investors? WILLEM DROST:
The role of the facilitator is… …to be a spider in the web
between all these organisations. There are literally hundreds of sources
for funding in the Netherlands. That is just in the private sphere. Then you have got the government
with a whole bunch of wonderful tools… …to help start-up companies
with early stage funding… …with innovation credit,
with all kinds of tax credits. These are wonderful tools and
the facilitator connects all these parties. That is what I do as a mentor too. I tell people I think that your company
is at a stage… …that you need to look
at early stage funding… …or you need to go
to innovation credit… …or make sure to apply for a WBSO
tax credit for tech workers. So that is the role of the facilitator. NADIA-JANE BRISTOLL:
There is a point… …where you can do a quick scan
as well in the government, right? WILLEM DROST:
Yes, that is correct. GÜLTEN ÇANKAYA: Yes,
the RVO is doing a scan. They have an advising part
in the procedure. That is true. WILLEM DROST:
That is a very quick way. It looks like there is a lot of work
going on there… …but interestingly enough most of the
documents, not all of them, are in English. When you have for instance a company
coming to you… …and you are a facilitator for them… …and you are going to help them
with saying… …I think at this stage
your company should get access… …to that and that kind of funding
from the government… …you can do indeed your quick scan at RVO,
the Netherlands Enterprise Agency. Within a week they will tell you
we agree with Mr. Drost… …that you qualify for early stage funding
or you should do something else. It is a wonderful tool. Within a week they will call you in person
to let you know what the options are. NADIA-JANE BRISTOLL: What if Mr. Singh
already works in the Netherlands… …and he wants to do
some freelance gigs as well? GÜLTEN ÇANKAYA:
That is possible. He has a notification
on his residence card… …that he can work as a highly-skilled
migrant and as a self-employed person. Other labour is not allowed
just with a work permit. But the most important part is that
he always has to fulfill the conditions… …of the highly-skilled migrant scheme. If he is doing that
there is no problem. He can work as a freelancer
next to his other activities. NADIA-JANE BRISTOLL:
That is perfect. Thank you so much, both of you,
for all this helpful information. Coming to the Netherlands isn’t complicated
if you know the way. If you are a highly skilled migrant
your employer can help you. If you are a self-employed professional
you can acquire points in the system. And if you want to launch a start-up
you can team up with a facilitator. [SCENE TRANSITION TUNE] NADIA-JANE BRISTOLL: If you want
to set up a business in the Netherlands as a foreigner… …there are several steps
you will have to take. Also you need to know
about the Dutch market… …rules for employers
and legal forms. With me are Johan Laffra
from the Netherlands Chamber of Commerce… …and Israeli entrepreneur
Avishai Trabelsi… …founder and CEO of Quicargo,
a business he started in the Netherlands. Welcome to you both, gentlemen. AVISHAI TRABELSI:
Good to have you here. When you came to the Netherlands
you started Quicargo. What kind of business is Quicargo? AVISHAI TRABELSI:
I moved here in April 2016. Quicargo is a market place.
It is an online platform. It matches empty trucks
that are running around the roads… …to any business
that needs transportation. NADIA-JANE BRISTOLL:
Was there a gap in the market… …for filling empty trucks? AVISHAI TRABELSI: For now, about 50%
of the trucks you see on the roads… …are completely empty or partly empty. So we have a lot of potential
to utilise and improve it commercially… …but also it is going to improve
a lot of the congestion we are having… …and of course the CO2
and the greenhouse gas. NADIA-JANE BRISTOLL:
How did you come up with this idea? AVISHAI TRABELSI: I was managing
my family trucking company… …back in Israel
and I had the same problem. We had a lot of empty trucks
and the margin was very low. So we needed to fill the trucks
to get a better margin on the operation. Once I realised it is a big problem,
not only in Israel… …I decided to quit
and start the global Quicargo. NADIA-JANE BRISTOLL:
Wow, very interesting. AVISHAI TRABELSI:
If you want to start your business here… …what do you need to know
and what do you need to take care of? JOHAN LAFFRA:
I would always start with myself. Do I have everything I need
to be a successful entrepreneur. Do I have the right skills, the right drive,
the motivation to make it a success. Am I willing to go all the way for it. I think that is always going to be
the first thing. The second thing is to decide
if there is a market. So you need to take a closer look
at what is the competition like… …who are going to be your clients,
how many of those are there… …and will this eventually end up
in a successful business. I think that is going to be step two. There might be something to take a look at
if you need some sort of financing. Is there money needed to set up? But if that is all taken care of
the only thing that remains… …is registering at
the Chamber of Commerce. And from that point on
you are ready and set to go. NADIA-JANE BRISTOLL:
And if you have done that… …what do you need to do next? JOHAN LAFFRA: When you did all that
and you actually have a business… …it is time to go out there, start doing
the work and start making money. Yes, I think that is it. NADIA-JANE BRISTOLL:
And do you need anything else… …like from the government,
like citizen service numbers? JOHAN LAFFRA:
That is a part indeed. That is also something
you need to take a look at. Of course you need to have a tax number. You need to have a VAT-number. In order to do so you need a personal
identification number, a BSN-number. So, there are a few things on the side
that need to be taken care of as well. Those are the two important ones. NADIA-JANE BRISTOLL: How did you
prepare to enter the Dutch market place? AVISHAI TRABELSI: It started with
not stopping dreaming about Quicargo… …in the last three
or two and a half years. Then, once I took the decision, I sold
my house, my car and started to invest. The first point you mentioned is to realise
that you need to invest a lot in it. That is related to your point. The second thing is that market research
is the most important thing. Before we decided to move to the Netherlands
I travelled three months around Europe… …after analysing and research
on potential markets to start with. I invested a lot of time in talking
to hundreds of companies, experts… …and logistics professors in Germany, UK,
Poland and here. Eventually I just asked the people
in the companies. I offered my proposition and here
was the fastest reaction to start. Just let’s try it and see if it is working. This is how we started. It was a lot of man hours
and a lot of phone calls… …but eventually from the first client
it started to be where we are now. NADIA-JANE BRISTOLL: Perfect.
And who are your customers? AVISHAI TRABELSI: We are targeting
mainly micro small businesses. They actually don’t have their own
logistic department internally… …or they don’t have a third party
that is handling all the logistic flow. We can actually help them to be
much more flexible… …and also commercially
in terms of prices. They are saving transport costs
but they also have the green impact. As a small company it is not your
first priority to be green. But with our system you can actually
do it right away without investment. NADIA-JANE BRISTOLL: Perfect.
You started the business with employees… …but you can also start your business
as a self-employed person. JOHAN LAFFRA:
You have different legal forms. What are those forms?
What are the options? JOHAN LAFFRA: Mostly we see
a lot of people registering… …either a sole proprietorship
or a general partnership. Both of those look at you
as an individual, as a person. It is also possible to go for a legal form,
a legal entity in the Netherlands… …being a private limited company,
also called a BV. Those are the two that we end up
with the most. Some people use words like freelancing
and zzp… …which is also a term very widely used
in the Netherlands. Those are not specific legal forms. When you start as a zzp or a freelance… …you either end up with a sole
proprietorship or with a BV… …with you as being
the director shareholder. NADIA-JANE BRISTOLL: How do you choose
the legal form that suits you best? JOHAN LAFFRA:
That depends on the work you did upfront. There are a few differences.
One has to do with taxes. Being a start-up business with a low
profit expectation… …might benefit more
from a sole proprietorship. On the other hand there are issues
with liability. If you have an activity in which you are
highly liable, high risk… …it could be better to choose
for the BV instead… …that has a limited liability. NADIA-JANE BRISTOLL:
Which legal form did you choose and why? AVISHAI TRABELSI:
We are a BV… …and mostly because of our funding terms
externally from investors. Once they are investing you must have
a legal entity, a BV. JOHAN LAFFRA: Did your investors
get shares in your business? AVISHAI TRABELSI:
Yes, they have equity in the business. So we are partners. When you are a partner I think it is very
important to share equity easily. I don’t even know if you can do
a partnership without sharing equity. JOHAN LAFFRA:
That is also something to look at. With multiple shareholders
you need to go with a BV company. The other one isn’t option. NADIA-JANE BRISTOLL: When and how
do you register your company… …at the Netherlands Chamber of Commerce? JOHAN LAFFRA:
That depends on the scenario. If you want to set up
a private limited company… …you go to a notary and they
will take care of it, also with us. So in that case we don’t see you at all. If you go for a sole proprietorship
or a general partnership… …you come to our office. You set up an appointment
and fill out the paperwork… …and stop by, either alone or with
all partners if there is more than one. AVISHAI TRABELSI:
They have good coffee. NADIA-JANE BRISTOLL:
Yes? You recommend it. [LAUGHING] NADIA-JANE BRISTOLL:
What is the right moment to register? Is there a right moment? JOHAN LAFFRA: I would say
when you start doing the business. If you have clients,
if you have turnover coming in… …that would be a point of registration. It does not work like that all the time. At some point you might be a little sooner
than the actual starting point. In my experience don’t be too soon. Taxes will start
and you get a lot of paperwork… …which is useless if you did not start
already. But if you need it for whatever reason
or if there are clients nearby… …then you should have yourself registered. NADIA-JANE BRISTOLL:
Of course your business needs a trade name. How do you come up with a good one? JOHAN LAFFRA:
I wish I knew. You really need to find something. For some it comes naturally and for
another it is really work to get a name… …that suits what it is
that you are going to do. Just keep in mind
that you need to be unique. It cannot already be in use by someone else. It cannot be misleading in any way. So it needs to be unique. You really need to find one yourself. NADIA-JANE BRISTOLL:
Which is not confusing as well. JOHAN LAFFRA:
Which is not confusing as well… …which becomes more and more difficult… …because we have a lot of businesses
in the Netherlands. It is in the millions now. So try to find something
that isn’t already out there. That is going to be a difficult process,
but still you need to find one. If it is not going to work for just you,
ask your family and friends… …the people around you who know
who you are and what you are about to do. That might end up with some good ideas
for a lot of people. It also needs to be considered if you want
to have a website for your business. That also needs to be a name
that is still available as a domain name. Also you should check
if your trade name… …is already registered somewhere
as a brand name. If that is the case
you cannot use it as well. NADIA-JANE BRISTOLL: Of course.
How did you come up with your name? AVISHAI TRABELSI:
I used my network, my friends, family… …and the most creative people I knew
to think about three aspects. The first thing is that it needs to be easy
to pronounce. You don’t want a very difficult one. The second thing is that it needs be
international if it is your intention. It is very important because I see
a lot of companies with very domestic names. Then it is very difficult to pronounce. They absolutely need to change
the name when they go global. And we are all going global of course. The third thing is
that you need to explain the values… …that you are trying to propose
to your audience. This is how we came to the name Quicargo. It is quick and easy,
very easy to book a shipment. This is how we did it. I have one comment here. The company, the legal entity,
can be a different name than the brand name. It is important
to give you more flexibility. NADIA-JANE BRISTOLL:
I am wondering… …do you need any qualifications,
permits or certificates… …to start a business in the Netherlands? JOHAN LAFFRA: You don’t actually
need it for the starting itself. Starting itself is for us
to have you come by… …and register the business. We are not going to ask you
for any paperwork at that point. But there are some specific areas
in which you still need permits. Transport for one is well-known. Also if you want to start
a food and beverage establishment… …there are also rules and regulations. But it is not something we ask you
when you come for registration itself. But in certain areas and professions
there are some things you need to have… …in order to be able to do the activity
You have employees. Do you have Dutch employees
or foreign employees or both maybe? AVISHAI TRABELSI:
Yes, we are an international team. 80% are Dutch and the rest are from Israel,
the United States and Brazil. We relocate people
from all over the world… …in order to realise Quicargo. NADIA-JANE BRISTOLL:
It is very international. AVISHAI TRABELSI:
Yes. It is an important vibe to keep. NADIA-JANE BRISTOLL:
Nice. Can you actually run a business
from your home address? JOHAN LAFFRA:
That depends on the activity. Some you can and some you can’t. If it is just you at home
at your laptop doing some consulting… …that is fine to do from home. If you were to sell, a very bad example,
fireworks… …storage at home might not be
the smart thing to do. So in my experience it depends
on the activity that you have. In some cases it is allowed
and in other cases it is prohibited. If you want to know for sure
you can check with the municipality… …to find out if there are any
specific limitations. NADIA-JANE BRISTOLL:
How do you minimise risks? JOHAN LAFFRA:
Be careful with what you do. I think that is the first step. Changing the legal form might help
going from sole proprietorship to a BV. That could limit your risks hugely. But also think of insurances,
and terms and conditions. Set up good agreements between you
and the entity you work with. That limits your risks perfectly I think. NADIA-JANE BRISTOLL:
And maybe pension as well? JOHAN LAFFRA: If you want to have
some sort of pension when you get old… …then you should set up something
for that as well. The same goes for insurances
for sickness and health. If you want to have something
if you become work invalid… …it might be wise to have something
set up for that. NADIA-JANE BRISTOLL: How did you set up
your network here in the Netherlands? AVISHAI TRABELSI:
Network… I started to call. [LAUGHS] AVISHAI TRABELSI: I just speak
to the phone with my special accent… …and I try to introduce myself and
the business and where I am coming from… …why it is important for me to realise it
and why I chose the Netherlands. After maybe not hundreds but tens of calls
I got the first client… …and from that moment
we got more and more… …and now we have nearly
a thousand businesses registered. NADIA-JANE BRISTOLL:
Wow, that is a lot. And did you visit any events? AVISHAI TRABELSI:
Yes, we created our brand. We put the names in the events. We also try to find
the most influential people in our industry. We approached them a couple of times
until they agreed to hear us. And I think what we are trying to do
is also important for the environment… …but also commercially, so it is
win win win. A lot of people, including the government
are supporting such a project. It was easy for us to promote
the positive impact… …and not something that is
purely business and commercial. NADIA-JANE BRISTOLL: Do you have
any tips for other entrepreneurs… …who want to start their business here? AVISHAI TRABELSI:
Even if you have a lean budget… …it is important not to save
on all these administration things… …and to know exactly the rules
in order not to miss anything. So, take a good lawyer
and good accountant… …to make sure that you have
the right insurance… …because we are getting a lot of
information for instance involving privacy. You need to make sure
you can provide those services. So don’t try to do everything
by yourself. Focus on your business and have maybe
a local company… …help you with an expert to make it
easier, faster and safer. NADIA-JANE BRISTOLL:
Very good. Do you have any additional tips? JOHAN LAFFRA: I think he mentioned
the most important ones. And get help whenever you need it. So come to us, come to the tax office,
hire an accountant… …and try to get people close by who can
help you in certain areas of expertise. That really helps a lot. Get out there and talk to people. And tell them that you exist,
tell them what you do. And go from there.
I want to add one more thing. It is my experience from other countries.
It is another tip. Here in my experience, the authorities
in the Chamber of Commerce… …but even RVO and different parties
were very accessible. So, it wasn’t difficult to approach them
and ask questions. From my perspective in the past,
governmental parties were very difficult. They were not really accessible. So ask your questions
and put it on the table. Sometimes you will be surprised that
you will get quite efficient answers. This is important to try. Because you first think the government
is too difficult to approach. NADIA-JANE BRISTOLL:
But it is not? AVISHAI TRABELSI:
Apparently not. At least not in my experience. NADIA-JANE BRISTOLL:
That is good to know. Gentlemen, thank you so much
for all the information. AVISHAI TRABELSI:
Thank you very much. NADIA-JANE BRISTOLL:
Starting a business… …requires a number of steps
and key decisions. Once you have decided
upon your business legal form… …you can have your enterprise registered
at the local Chamber of Commerce. Whether you offer services or products,
you will do so at your own risk, expense… …and with full responsibility towards
third parties. Preparing well is the best way to start. The Dutch Chamber of Commerce
provides information on starting a business. You are definitely not on your own. Plenty of competent assistance is to be
found in the Netherlands business world. [SCENE TRANSITION TUNE] NADIA-JANE BRISTOLL:
Everyone living, working… …or running a business in the Netherlands
has to pay taxes. What types of taxes do businesses
in the Netherlands have to deal with? And can entrepreneurs benefit
from tax deductions or allowances. I will be discussing this with
Ian van Haaren… …from the Dutch Tax and Customs
Administration… …and with Israeli entrepreneur
Avishai Trabelsi… …founder and CEO of Quicargo
who set up his company in the Netherlands. Welcome to you both.
Good to have you here. Ian, I would like to start with you. What kind of taxes
do you have to keep in mind… …when you want to start up your company
here in the Netherlands? IAN VAN HAAREN:
When you move to the Netherlands… …you will be dealing with VAT, income
tax, corporate income tax, wage taxes. That all depends on a classification
of your income… …and what it is you exactly do. NADIA-JANE BRISTOLL: How did you
prepare yourself for taxes, Avishai? AVISHAI TRABELSI:
The first thing when I moved here… …I hired an accountant in order to avoid
any things that I don’t know. For me it is a foreign country
and I needed to forget everything else. It is always easier
to do it with an accountant. So it was quite easy. The process itself was not so difficult
for us at the first stage. NADIA-JANE BRISTOLL:
Because you had your accountant? You could afford one
but not everyone is that lucky. So, how does it actually work
with wage taxes, Ian? IAN VAN HAAREN:
If you have employees in your business… …then you will have to keep a wage
tax administration… …and you have to withhold
wage taxes. Two things I want to mention about that. Of course when you own more
than 5% of the shares in your company… …then you also will have to
withhold wage taxes… …if you are working for your own company. That is the rather important
customary wage tax rule. The other thing I want to mention is, there
is the 30% ruling. If you have any employees
with special skills… …that come from outside
of the Netherlands… …they can deduct up to 30% of their income
to make up for the costs of relocation. That is generally considered
a rather favourable scheme. NADIA-JANE BRISTOLL:
What do you think of that 30% scheme? AVISHAI TRABELSI: That is one of the
most important for us to come. It is also for my employees. Now I have 5 people from Israel,
Brazil, America, from different areas. We all got the 30%, including me. It is really helping us
especially because we are a lean start-up. So, the salaries are not very high. So we get more net at the end
of the month. It is super important for us.
So, good job there. [LAUGHING] NADIA-JANE BRISTOLL: How does it
work if you are a sole proprietor. IAN VAN HAAREN: The one-man
business is taxed in income tax… …as opposed to when you have a company
when you deal with corporate income tax. Generally, depending on your size,
usually when you get bigger… …then you will probably move more
to the corporate income tax side. The one-man business will always be taxed
in income tax. And you will be taxed
on your business profits. That is your income earnings
minus any expenses incurred for… …equipment, travel expenses
and the like. NADIA-JANE BRISTOLL:
How does it work in the first year? IAN VAN HAAREN:
That is a good question. In the first year you cannot file
your income tax return digitally. Usually you file it via the internet. You get a login code
and you can fill in your return. But in the first year
that does not work yet. We need to know some extra things from you. Then you get this paper form,
called the M-form. You can order it via the phone
and you need to fill it out. NADIA-JANE BRISTOLL:
It is old-school paper. IAN VAN HAAREN:
It is old-school paper. Exactly. Another thing that is important
in the first year… …is that you get to choose whether
you want to be considered… …a resident taxpayer
for the entire year or not. That can be advantageous for mortgage
interest deduction and other deductions. So you can take advantage of them
for the entire year. NADIA-JANE BRISTOLL:
How was your experience with that? AVISHAI TRABELSI:
Again thanks. I remember those files but, again,
it is not so bad. It is manually, but it is still
reasonably fine. They need to know us of course
and all the history and when we came. For instance, in Israel we are working
together with Germany on tax matters. So now I need to claim that I moved here. We are still in the process,
but it is okay. It is not new for the authorities. It is okay, so no problem. IAN VAN HAAREN:
You told us quite a lot already. Could you summarise how do you calculate
the amount of taxes due? IAN VAN HAAREN:
That is a good question. The income tax is calculated
on the business profits earned. That is just the total turnover
minus any costs incurred… …for equipment, expenses, travel. NADIA-JANE BRISTOLL:
The Netherlands allows entrepreneurs… …a number of tax deductions
such as the entrepreneurs deduction. How does that work? IAN VAN HAAREN:
If you meet the criteria… …to be considered a real entrepreneur,
you get some rather favourable deductions… …which can considerably lower
the amount of the taxes due at the end. NADIA-JANE BRISTOLL:
How does that work in practice? IAN VAN HAAREN: The most important
criterium is that you are independent… …and that you run
some real entrepreneurial risks… …that you run the risk that your
customer stream will dry up… …and that you have the risk
of non-paying customers. If you run those risks
then you are considered a real entrepreneur. Then you can apply for these deductions. NADIA-JANE BRISTOLL:
When I qualify as an entrepreneur… …which benefits can I expect? IAN VAN HAAREN:
If you meet the criteria we discussed… …firstly there is a 14% profit exemption
for small and medium-sized enterprises. It is called an exemption
but you can just deduct 14% of your profits. Then there is the investment allowance… …that allows you to deduct up to 28%
of your profits for investments you made. There is also a special investment allowance
for environmentally friendly assets… …such as electric cars. If you work for at least 1225 hours a year
in your business… …so at least 25 hours a week… …in that case two extra deductions
can be made. The first is that you can have
the self-employment deduction. That is another big one.
It is about € 7200 a year. And if you just started your company
you can deduct up to € 2100. NADIA-JANE BRISTOLL:
That is very good. Those are very great amounts
to be able to deduct. And when do you actually qualify
as an entrepreneur… …for the value added tax purposes? IAN VAN HAAREN:
Interestingly it is possible… …that you will not be considered
an entrepreneur for income tax purposes… …but that you will be considered
an entrepreneur for VAT purposes. So, the threshold is much lower
And what is that threshold? IAN VAN HAAREN:
Anywhere you provide… …any goods or services
at a consideration… …you are considered a VAT entrepreneur
and that is rather quickly. NADIA-JANE BRISTOLL:
How does that work in the Netherlands? IAN VAN HAAREN:
The VAT-system is the same… …as the one which is in place
in all other EU-member states. Basically, if you are an entrepreneur… …and you provide goods and services
at a consideration… …you should invoice VAT
to your customers. Of course any input VAT… …so VAT that you pay
to other entrepreneurs… …is deductible as long as
it is attributable to taxable output. NADIA-JANE BRISTOLL:
What is the rate in the Netherlands? IAN VAN HAAREN:
We have three rates. 21% is the base rate. There is a 6% rate for food products,
sports services, medicine and books. There is zero rate for any exports. So if you export goods you don’t have
to charge any VAT on the goods… …but you get to deduct
all of the input VAT. So that is sort of the best of both worlds. NADIA-JANE BRISTOLL:
Perfect. Are there exemptions? IAN VAN HAAREN:
Yes, a number of exemptions apply… …mostly for services, educational, medical
and cultural. When the service that you provide
as an entrepreneur is exempt… …any input VAT attributable
to those goods and services… …is not deductible. You can find more information
about our tariffs… …on the website business.gov.nl. NADIA-JANE BRISTOLL:
That is good to know. And more practical: when and how
should you file your VAT-return? IAN VAN HAAREN: VAT-returns
are usually filed every quarter. There are some exceptions applied
but usually it is every quarter. You file them also digitally
via the website of the tax authorities. This is quite a simple form
that you have to fill out. NADIA-JANE BRISTOLL: What if you forget
or you don’t file it or a bit too late? What happens then? IAN VAN HAAREN:
That is a good question. The VAT-system is totally automated. The assessments are handled digitally
and are automated. So if you miss a term
or don’t file anything… …the system automatically files
any additional assessments but also fines. So that can be a bit of a problem. So it is really important that you always
file your VAT-return on time… …and also pay it within the time
that is set for it. NADIA-JANE BRISTOLL:
What does that mean for your administration? What do you need to do? IAN VAN HAAREN:
It is important… …that any business should have
a good financial administration. Of course you should know
if you have any profits or losses. The same information is also used
for the revenue service… …to base your VAT-return on
and also your income tax returns. AVISHAI TRABELSI:
I can give an example. For instance in Israel I also paid it
when I had my own business. Here it is easier because we are using
a software… …to deduct all the VAT-returns. We do it month-to-month
because for us it is also important… …to get the cash flow
in the same way we are working. We started quarterly but now that
we are growing we made it month-to-month. It is easier for us to get the VAT-return. NADIA-JANE BRISTOLL:
What are the minimal requirements… …for a financial administration? IAN VAN HAAREN:
There are no really hard rules… …for what an administration
should contain. It should be tailored to the business. Most important is that it is quickly
accessible for the tax authorities… …that it is verifiably correct
and that it is kept for a long enough time. So you have to keep all the documents
that are generated within the business… …digitally or on paper
for at least 7 years. Any documents that pertain to real estate
should be kept for at least 10 years. NADIA-JANE BRISTOLL:
My last question is… …are you obliged to give a receipt
to your customers with every transaction? IAN VAN HAAREN: No.
In some EU-countries that is the case… …but in the Netherlands you don’t have
to send an invoice every time. Only to other entrepreneurs
you are obliged to have an invoice. But if your clients are private persons
there is no need to invoice. Of course if you send out an invoice to private persons
you have to keep it in your administration. NADIA-JANE BRISTOLL: So that
you know what you have done of course. IAN VAN HAAREN:
Thank you very much for this talk. It is I think very interesting and
very helpful for everyone who is watching. So as an entrepreneur you can benefit
from different tax deductions or allowances. Keep track of your records and your hours
right from the start. That is the only way to benefit
from tax schemes. Seeking professional advice from
an accountant is usually a good idea. [SCENE TRANSITION TUNE] NADIA-JANE BRISTOLL:
If you want to do business in Europe… …the Netherlands is a good starting point. It is located in the heart of mainland
Europe and has an excellent infrastructure. Also the business climate
in the Netherlands… …is reliable, strong and
internationally focused. Everyone speaks English. All in all it is a first-class country
to start your business. Let’s hear what foreign entrepreneurs
have to say about the Netherlands… …and Dutch people. CHRISTINE BRINKMAN:
Setting up a business in the Netherlands… …or putting in place a company
in the Netherlands is quite easy. So there are no massive capital
requirements. The corporate governance structure
is quite flexible and simple. So you can easily tailor the group
structure to your needs. VOICE-OVER:
Entrepreneurially vibrant. CRISTINE BRINKMAN:
Energising. HUGO NIEZEN:
Get things done. RUBEN NIEUWENHUIS:
In your face. DON GINSEL:
Cosy. Gezellig is actually the word. MAARTEN PLESMAN:
It is about inclusivity. DAVID VAN TRAA:
Cool and progressive. RUBEN NIEUWENHUIS:
Global. A global city. DON GINSEL:
Well-connected. NADIA-JANE BRISTOLL:
Welcome gentlemen, good to have you here. AVISHAI TRABELSI:
Good to be here. NADIA-JANE BRISTOLL: Why did you start
your business Quicargo in the Netherlands? AVISHAI TRABELSI:
We are a logistic platform. And I can call the Netherlands
the heaven of logistics. Because of the harbour,
you have Schiphol and Rotterdam. And Venlo is a logistic big hub. So it is very good for our business. Secondly, it is quite a small ecosystem
and we can make small mistakes. And we can learn quite fast
from our performance… …and from our new early adapter clients. So it was a very smart decision
from our side. Now I can tell it after I am long enough
here and this is the main reason. NADIA-JANE BRISTOLL: Is it a good
starting point because you can test drive, in a way? AVISHAI TRABELSI:
Yes, exactly. Business-wise our logistics sector
is very strong… …and at a centralised point in Europe. NADIA-JANE BRISTOLL:
And then you can expand. AVISHAI TRABELSI:
From a business perspective… …it is easy to get feedback
from the market right away. The most important thing
when you start a business… …is to make sure that you are selling
something that people actually need. NADIA-JANE BRISTOLL: And after that
you want to expand to the rest of Europe, right? AVISHAI TRABELSI:
Willem, you work for StartupDelta. How does StartupDelta help startups? WILLEM DROST:
When they come into the country here… …for instance like Avishai who I have
worked with as a mentor… …they come to the country
and go and establish themselves… …trying to find out how to take
maximum advantage of Holland… …as the best place to start and grow
and internationalise their business. So, we are not only looking at how you are
going to establish yourself nationally… …looking for funding,
looking for network partners… …and putting him into contact
with the right customers… …but we also look at going
across the border. So Avishai’s company Quicargo
is coming with us next month… …to the Hannover Messe in Germany
to start developing the German market. So we are not looking at Holland
as the only country. We are also looking at it as the best
platform in Europe… …to develop your business
on a European scale. So that is another major purpose
of StartupDelta. NADIA-JANE BRISTOLL: Can you tell us
something about the Dutch infrastructure? WILLEM DROST:
Dutch infrastructure… …is not just the logistical part
that Avishai is talking about… …the roads, the harbours
and that kind of stuff. That is very important for his business. But if you are a pure tech startup
a very important part is also… …the whole technological infrastructure. Amsterdam is the largest internet
network point here in Western Europe. That’s why you have billions of dollars
of data centres being built… …by big companies like Microsoft
and Google in the Netherlands. So that very good technological
IT infrastructure… …is very important as a tool… …to attract foreign companies
in the technological field. NADIA-JANE BRISTOLL:
Do you agree? AVISHAI TRABELSI: Yes.
I absolutely agree. But there is one thing
that you did not discuss. If you are an IT company… …you need to hire
high-skilled developers. And it is easy to convince a Brazilian
developer to come over to Amsterdam. NADIA-JANE BRISTOLL:
Yes, it is super nice for them. So, it is a well-branded country and city
to come to. And it is super important
in the IT-business… …because there is a big lack
of developers anywhere. That is a very important point. WILLEM DROST:
It is true. I see that every day. Companies from all over the world
are coming to this country. Young people really are attracted
by the quality of life in Holland. And Avishai is experiencing that
not because we not only speak Dutch. It is the whole mentality, the culture. It is also the creativity you have here,
the very international orientation. Everybody feels themselves at home
here very easily. NADIA-JANE BRISTOLL: Is the international
focus in the business climate as well? WILLEM DROST:
Sure, of course. This is our tradition. For hundreds of years there has been
that outward focus. First we had hundreds of
large multinationals choosing Holland… …as a starting point for operating
in Europe. Now you see a sort of a next wave. In the days of technology you see all these
young tech companies coming to countries… …not only because of the infrastructure… …but also because of the quality of living
that they find here… …and this international orientation. Because tech business is a global business. And Holland is a very good spot
to tap into the global business. NADIA-JANE BRISTOLL:
How would you describe the Dutch people? [LAUGHING] NADIA-JANE BRISTOLL:
How honest? Just kidding. From a business perspective I was very
happy to see… …they are really open-minded
to innovation and sustainability. This is one of the main focuses
we are targeting. And they are actually willing to try. You don’t need to come with a lot
of track record. And as a startup,
you don’t have anything. So you just call: you are my first client,
do you want to try? Try that in other countries
and it is so so. But here apparently it worked. That is very important if you
are starting… …especially if it is something
that is new to the market. NADIA-JANE BRISTOLL:
What is it like to do business with them? AVISHAI TRABELSI:
I think it is quite direct. The negotiations are always good fun
but Israel also came with that. So I think it is a good match
in negotiations and trading. And it is very open international-wise
as well. English is very important because
sometimes you can lose things in language. You can cover it with good language
and we have it here. Once you have got an agreement
which is not easy… …but once you’ve got one
it is actually happening. It is not so obvious when you do it
in other areas in the world. There you can sign the contract
but the execution is totally different. Surprisingly really this is
a very important part. We can focus on our business… …because actually the ecosystem
and the businesses also respect the deal. NADIA-JANE BRISTOLL:
So they are reliable and pay on time? AVISHAI TRABELSI: Exactly.
So all these things are happening. That let us focus on the innovation or
the growth instead of the administration… …and all these annoying things
you need to do as a small company. NADIA-JANE BRISTOLL: So business-wise
it is nice to work with them. But how are they on a private basis? [ALL LAUGHING] NADIA-JANE BRISTOLL:
You can still be honest. AVISHAI TRABELSI:
I am purely honest. One thing is that I am working hard. I work a lot of hours per week
and even in the weekends. But once I have got my free time
I don’t like to plan. I just like to do anything
that I want to do now and just relax. And I got some Dutch friends
and I need to book one month in advance. NADIA-JANE BRISTOLL:
Yes that happens. AVISHAI TRABELSI:
To drink a coffee or a beer. AVISHAI TRABELSI: That is one thing
that I am still catching up with… …trying to schedule my private agenda
as well. Apart from that it is very open. I know Amsterdam. For me is a very big international
community. So I have friends from all
over the world. It is quite easy. I think it is not too difficult for
the Dutch local community to integrate… …because there is already many years
this combination. NADIA-JANE BRISTOLL:
But do you speak Dutch? AVISHAI TRABELSI:
No. I am trying. I am trying and every Saturday
I cancel unfortunately my course… …but everyone speaks perfect English. So on the negative side
it is difficult for me to learn. But on the positive side
the communication is easy. So, I am still working on it
unfortunately. WILLEM DROST:
Yes, that is the practice. That is the practice.
I hear that all the time. When they are here in Holland
like for two years you say… …when are you finally
going to learn some Dutch. They say I try to but as soon as I try
they start speaking English to me. I can never practice. But anyway, further to what
Avishai is saying… …Holland is the perfect place to start,
grow and internationalise your business. Not only do they learn to operate
in a very international environment… …but also as we are going
to experience in Germany… …even the large German companies
love to work with Dutch firms. NADIA-JANE BRISTOLL:
Do you speak German as well? WILLEM DROST:
Sure. They love to work with Dutch startups
because they are so creative. The Germans think it through too long
before something will materialise. So the Dutch are much quicker on their feet
and much more creative. They learn that in Holland as well
because that has been the tradition here. Creativity, trying out things
is a merchant mentality… …rather than engineer it to the end
and never get anything accomplished. This whole environment of being creative
and quick on your feet… …and trying to find new innovative
ways of doing stuff… …is not only good for operating well
in Holland… …but you can also use that capacity
to go to France and Germany… …countries where they are
more engineering organised… …where they are very strict
and very regimental… …and work in a more open kind
of thinking way of operating. And that is really critical
in the world of technology. NADIA-JANE BRISTOLL:
Do you speak French as well? Do you speak German, English and French? WILLEM DROST:
I used to. I can brush it up if necessary. But it is very important. It is one of the things
that people learn here too. Yes, it is all Europe, but there are still
very distinctive business climates. Germany has a very different
business climate than France has. You really need to adapt to it. The Dutch are used to it because 70%
of what we produce goes across the border. So everybody is used
to these different business climates. That is also what you learn. So if you have an American company here
they really learn that it is not so easy. What works in Holland does not
necessarily work in Germany or France. So people learn how to adapt
to these different business climates. NADIA-JANE BRISTOLL: Also, it is
very handy that they are multilingual. WILLEM DROST:
Sure. NADIA-JANE BRISTOLL: How easy is it
to start a business in the Netherlands… …compared to other EU countries? WILLEM DROST:
It is actually way, way easier. I would say the UK would be
slightly easier. But it is also a way of learning
your way around here. That’s why that orange carpet
is so important. People in our network tell you
how to do that… …not only help you with the right
legal form for a business… …but also how to go about it. So if you don’t know,
I will help you with it. So when you put
all the pieces together… …and when you use
the orange carpet route… …you will find out that it is
surprisingly easy… …way quicker than starting a company
in Germany or France. NADIA-JANE BRISTOLL:
Avishai, did the Netherlands… …really roll out the orange carpet
Absolutely. First of course, it is a very important tip
let’s say. Ask questions and try to understand
the ecosystem… …before you start the task one by one. So try to understand what you can get
from the parties that are involved in… …let’s call it to get a soft landing
in the Netherlands. And once you know
who is doing what… …and maybe it is easy to ask
Startup Bootcamp… …or any other facilitator available
who are the parties. Once you know it is quite easy
to get the information… …and to get the help in the process. So yes, but there is one thing
to improve. I did not know about those parties
involved until I asked questions. So maybe you can do the marketing
or at least make it more accessible… …for really people that are just coming
and start asking the questions. Somehow you should get it right away. Then it will save them
a lot of time and effort. NADIA-JANE BRISTOLL:
That is a good idea. Thank you both for all your information
and for being here. It is fair to conclude that the Netherlands
has a lot to offer to entrepreneurs… …who want to start, roll out
and expand their business here. The Netherlands offers you a high-quality
work environment… …and an excellent infrastructure… …with an internationally oriented
English-speaking population. And as Avishai mentioned, the Netherlands
roll out the orange carpet… …for you as an entrepreneur. Good luck with your business. [SCENE TRANSITION TUNE] NADIA-JANE BRISTOLL:
We have come to the end of this Webinar. Do you still have questions? The live chat will stay online
for another 30 minutes. So don’t hesitate to use it. If you want to watch the webinar again
or share it… …it will be available on business.gov.nl
starting from tomorrow. We hope you will take the time
to complete the online evaluation form. We value your feedback and will use
your input for our next webinar. To complete the form please click the button
below the video screen. For more information please visit
business.gov.nl. [CLOSING TUNE]


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