Would you pay for a Super Bowl commercial out of your own pocket? Steve Jobs did

Steve’s deep passion for Macintosh is what made “1984” possible.

As CEO, you need to be so passionate and believe so deeply in what you’re building, that you are willing to push forward no matter who or what gets in your way.

Sometimes that even includes the board of directors. Apple’s board said they didn’t want to run “1984”. Steve Jobs didn’t let that stop him.

In this amazing clip, TBWA charman Lee Clow tells why “1984” was a breakthrough commercial, and how it almost never aired.

Source: Art and Copy


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