A BUSINESS PROBLEM / A materials production company, PG Bison need an identity for a sub-brand called 1.618 (the golden rule), where their products & materials where used to create innovative spaces, for example, an exclusive lounge in an airport.

A DESIGN SOLUTION / A coded logo with a mix of numbers and letters was created, implying the use of the numerical expression for something that is aesthetically appealing, which the golden rule stands for.

PLATFORMS USED / Primary: InDesign / Secondary: Illustrator