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How Artificial Intelligence can transform the E-Commerce industry for better?

by Athena Team on February 8, 2019 under Artificial Intelligence

In the present digital age, adoption of a prospective technology, Artificial Intelligence has been growing among businesses. From predicting market trends to warning on frauds, AI is helping companies to stay ahead of time and to act proactively in the growing competitive world.

E-Commerce being one of the largest industries, can effectively utilize AI’s expertise in attaining exceptional productivity. Click To Tweet

E-Commerce can be benefited by AI in multiple verticals. Businesses in this dominant industry have already realized the influence of AI and started leveraging its power to provide enhanced services to customers, making their way to sales growth.


AI application allows companies to suggest products to customers based upon their search history of the user. AI eases the process of shopping by cutting down a few steps by displaying products on the gadgets or applications used by the user to shop according to his/her interest. This helps users to explore relevant products from a wide range also helps businesses in customer retention.

Organized marketing and sales activities

Businesses have been adopting modern approaches in sales and marketing activities to matchup with technological advancements. The power of AI can be utilized in designing effective and customer-focused promotional strategies. With the help of available data, AI application empowers companies to target the audience with relevant products that customers are likely to buy.


All the leads that fall into sales funnel are not always converted into customers. AI can help companies can identify those unconverted leads and

implement a strategy to remarket relevant products. AI can make use of all the available data to recommend the most suitable products which are likely to attract potential buyers.

Customer service

Conversational AI has caught the eye of many industry experts. Customer support teams can utilize AI to achieve human intelligence without acquiring mush staff through the implementation of chatbots. Along with NPL and ML techniques, such software agents can be integrated across multiple processes, so that chatbots serve users better throughout the interaction.

Inventory Management

Managing either inadequate or excess products is a challenge for every merchant in e-commerce. Tracking inventory manually is time-consuming and tedious. Hence E-Commerce must adopt AI to quicken and ease the process with accurate results. Companies can predict demand to take control of production and supply. AI can help in forecasts and trends by taking customer behavior and several other factors into consideration. For more details Click Here to contact us

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