Why Cruelty-Free Makeup?

Why should you switch to cruelty-free cosmetics?

It’s pretty simple really, switching to cruelty-free products save our furry little friends who have the ability to feel, think, play, and even be loyal to us, but lack the ability to speak for themselves.


the truth

Animal testing is torture and a death sentence to them. As evolved and educated human beings, we need to step up and advocate for living beings who are far too often considered “lower” than us. There’s an abundance of information out there and you can make a change right here and now that directly impacts animals just by simply switching makeup brands.

Now, cruelty-free does not necessarily mean flipping a switch and going completely vegan the next day—unless you are ready to go all in. This is a common misconception and can quite frankly scare some people off. Going cruelty-free is really just making a small lifestyle choice that costs the same, or even less, and gives you a feel for a greater sense of purpose.

My rescue baby Toby!

My rescue baby Toby!

how change happens

What this all really means is that you are taking one big step toward a larger goal. You can become a conscious buyer who does not want to continue the history of torment and torture to animals for the sake of beauty. You are the consumer who is the voice and feedback to the big companies because, more than anything, what companies listen to is your wallet. So let’s create the demand for cruelty-free products only. Together we can be the solution to a horrible problem that has gone on for far too long. Because, after all,

“The vast majority our problems are man-made — therefore, they can be solved by man. And man can be as big as he wants. No problem of human destiny is beyond human beings.” - John F. Kennedy

So I thank you, beautifully ethically consciously evolved shopper you. You are already doing wonders for the world and the little animals who inhabit it with us. Because let’s face it, in the world of crazy right now, we need to work on a few things TOGETHER to make us feel united. Plus, you look much more beautiful with makeup that has morals and values.

- Nerdia Cat


Added Bonus!

Most indie makeup brands are cruelty-free and inexpensive. So by choosing this choice, you’re also supporting small kick-ass businesses gain momentum.