The ‘secret power’ of product description keywords

The one thing that I always stress is the importance of the keywords you choose to advertise your products  Your product description keywords play a hugely important role in your online sales, yet I am truly astounded and dismayed by the sheer number of businesses who simply ignore this fact and ultimately are throwing sales away every day. This is why professional ecommerce copywriting is vital to your business.

I think you’ll agree with me when I say that there really is very little point in advertising your products for sale on eBay, Amazon or your own website unless potential buyers are going to view your pages and actually buy your items.

As a product description writer with more than 12 years of ecommerce copywriting experience, I see so many pieces of ecommerce content writing that will never, ever get page views. I see sellers merrily writing a product description full of pretty colours and swirly writing but overlooking the simple process of doing some keyword research and using the correct keywords in their titles and descriptions.

If your keywords in your product title and description are not effective, it doesn’t matter how amazing your product is or how colourful your page is, because your products are unlikely to get seen.

But let’s go back for a moment.

What exactly are keywords and why are they so important?

A keyword is simply a popular word or phrase that potential buyers use, to search for a particular item.

Firstly, how does this apply to your product title? Well, each and every word you use in is a keyword and therefore is a potential word that potential buyers might search for online. These keywords are the main way in which they will actually find your product in the first place and is vitally important. Keywords help sell products – this is an undisputed fact.

Then there is your actual product description – the part where you advertise your product, add images and sell the benefits and features.

Relevant keywords and compelling product descriptions together ultimately mean more sales!

To put it bluntly and rather obviously, if your product is invisible you won’t sell it and this is what will happen if you underestimate the importance and value of your title and product description keywords and is also why it’s important to use the correct and most relevant keywords throughout the whole eCommerce copywriting process.

Get your keywords right and you will reap the benefits.

Get it wrong and your listing may as well be invisible!