Urban Jungle is an outdoor communication that demonstrates the tie between an alarming rate of disappearing tigers and the pace of urbanization in India.

This project was done at Ogilvy, Delhi.
The white tiger is an endangered species in India. One of their main threats is the loss of habitat due to urbanization.
With that being said, the communication only works on a large scale. When viewed from afar, it looks like a white tiger and as the viewer gets closer, the tiger pixelates and buildings emerge, ultimately turning into an urban landscape.