7 Ingredients that Make a Deliciously Profitable eCommerce Website




1. Shopping Cart







2. Call-to-Action Buttons


Getting your visitors to take action is difficult.





how to make an ecommerce store profitable

3. Quality Product Images

eCommerce sites often have more accurate and in-depth description of a product than a store’s salesman can provide you with. But at a store, a customer gets to see and touch the product. People see the product they want to purchase, touch it, feel it and only then go onto purchase it.

But, eCommerce is all about buying with your eyes as you won’t get to touch the product until it is delivered. As an online merchant you must offer plenty of quality images for each product, to help customers make an informed buying decision.

To boost eCommerce conversion rates, showcase every product on your site with large high-quality imagery and offer elements like dynamic zooming, different angles, color variations, 360-degree spin and context view.

Made.com gets it right by using beautiful, high quality product images.

how to make an ecommerce store profitable

4. Product Videos

According to a study by Invodo and the e-tailing group:

  • Half of all online consumers are more confident about their purchase decisions after viewing a product video.
  • Two-thirds of consumers who watch product videos multiple times ultimately buy the product.
  • Quality videos have been shown to increase cart size by an impressive 174%.

These stats clearly show that for eCommerce vendors, the question is not whether video content should be a part of their brand’s eCommerce strategy, but how to harness video content effectively and efficiently so that it generates measurable returns for the brand.

Videos, if used effectively are a powerful way to showcase products, especially products whose correct use needs to be explained with an instruction manual. Adding product videos not only generates returns, but also helps boost search rankings.

5. Filters

Filters are an integral element for every eCommerce website. For users searching for a product on a site, filtering within a category is crucial to enhance product findability. It helps the user narrow down the search results, especially when the results stretch across multiple pages.

Filters can be based on price range or different attribute types. Shoppers should be able to refine items based on whether they’re on sale or new arrivals. Users should be able to choose criteria which are important to them and view only relevant products.

Amazon does a good job by offering a number of filtering options for products.

how to make an ecommerce store profitable

Providing effective filter options for product listings plays a major role in helping users find and ultimately buy the product/s they are looking for.

6. Product Recommendations

According to an infographic from Monetate, recommendations can increase revenue by up to 300%, increase conversions by 150% and boost the average order value by 50%.

Providing related products in an easy-to-locate manner will let more visitors complete their purchase without having to exit the funnel completely. Product recommendations are generally based on user profile or a user’s past search history.

7. Clear Checkout Process

The customer has come this far. They’ve visited your website, viewed your range of products, picked a product they want to buy, and put it in their shopping cart.
How could the eCommerce website screw up now?

According to a Webcredible survey, 10% of people abandon a cart due to a lengthy checkout process. A lengthy checkout process includes multi-page checkouts that keep presenting customers with additional forms, questions, or products.

An eCommerce site should exclude such additional forms from their website to make the checkout process smoother for their customers.

But what if they are necessary? In this case provide an ‘Express Checkout’ feature to minimize the steps customers must complete when they checkout. Express Checkout stores a customer’s payment information securely. The next time a customer makes a purchase on the same eCommerce website, his/her payment information will be pre-entered.

The checkout process should have as few steps as possible to avoid confusing the shopper.

To Conclude

Consumers want choices and convenience when shopping online. Including these 7 ingredients in your eCommerce website will make sure your online shoppers can make purchases quickly and efficiently, thereby increasing your profits.

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