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The Entrepreneur Factor

Starting your own business takes more than just a great idea. It takes drive and determination too. Some successful entrepreneurs have even been successful by combining someone else’s idea with their drive and determination. Take entrepreneur Dalia Almanza-Smith, for example. While honeymooning on the southeast coast of Spain, Almanza-Smith stumbled upon a rack of colorful postcards at a restaurant. She picked a few up and realized they were advertisements and the idea hit.

She and her husband lounged on the beach during their honeymoon and worked on a business plan that would introduce these postcards to consumers in America. When they returned from their honeymoon, Almanza-Smith quit her job and launched Frankie Freecards.

Almanza-Smith visited restaurants and other local businesses and asked them to put her racks on their walls, then visited local businesses and offered free or low-cost advertising to get the ball rolling. Within a few short years, the company had clients in several major cities, including Chicago, Los Angeles, New York and San Francisco along with almost $5 million in revenue.


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