It’s no mystery that with the new era of workers, human resources is challenged with redefining their skillset. The new generation of workers is transforming the workforce forcing businesses to create new strategies creating a more personalized connection between employers and employees and a more automated approach to the routine tasks.

Here are the five underrated skills human resource professionals should be tapping into to create more engaging candidate and employee experiences

The Art of Authentic Storytelling

Communication is an invaluable skill that will remain a priority across every generation in the workplace regardless of industry, culture or mentality. Storytelling not only drives new talent to businesses but it also connects current employees to the brand. HR will need to tap into their ability to articulate the value of the company to candidates, reinforce it for employees and promote it for the community.