Personal Branding Mistake #95: NOT SPEEDY ENOUGH!

Studies show that the average LinkedIn user visits your site for less than 20 minutes a month – that’s less than a few minutes per visit! This means you need to make a quick impression and you need to be search friendly. Is your profile and personal brand ready?

Your social media platforms should be optimized for quick viewing. To make sure your viewers spend enough time on your profile create and share extremely concise posts. Shorter updates attract much more engagement on all social networks vs. longer ones. Facebook posts with less than 40 characters receive 80% more engagement and Tweets shorter than 100 characters attract 17% more engagement. And don’t forget the power of visuals. Visual information is processed 6,000 times faster than text so include visuals early and often to make a lasting impression.

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