Are you a UI designer or developer that struggles to explain to people what we do in a way that they can understand? This happens to me as well!

In this video, I explain in layman’s terms what a UI designer does by using an analogy from tree-felling.  A tree-feller transforms a complex and dangerous blown-over tree into manageable pieces… similar to what UI designers do for their users!

I also explain some basic techniques that UI designers use to solve design problems.

If you are a UI designer, this video also has some nice reminders about what we really do for users: transform complexity into something they can understand and enjoy interacting with.

What does a UI UX designer do - A tree-felling analogy |


VIDEOGRAPHY: “Jumping video scene” (man and two boys): Copyright Jason Frank. All rights reserved.

STOCK VIDEO CLIPS: (standard videvo license)


  • “The Bluest Star” by The 126ers (YouTube audio library)
  • “Dusty Tears” by Silent Partner (YouTube audio library)

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