Laundry liquid

Laundry liquid

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Our ultra concentrated laundry liquid is a gentle yet effective formulation that leaves your laundry beautifully fresh and clean.

Formulated from the latest generation plant-based ingredients, our ultra concentrated laundry liquid cleans effectively and economically. Being free of things like optical brighteners, phosphates and synthetic fragrances means it's kinder to your skin and ideal for those with sensitive skin or allergies.

Performance: Our laundry liquid has been independently benchmarked against the market leader to ensure excellent results.

Directions for use: 

Standard Load (1 cap) = 35ml

Large load (1.5 caps) = 52.5ml

Handwash (0.5 cap) = 17.5ml

Machine washing: add liquid to the dispenser and set to desired cycle.

Works well in warm and cold water.

Hand washing or soaking: add liquid to warm water and rub a small amount directly on to any stains. If very soiled, soak overnight or use ecostore laundry soaker & stain remover. Always check clothing instructions and test colour fastness. Do not soak zips or metal buttons. All detergents have an effect on the environment. Always use the correct dose for maximum efficiency and minimum environmental impact. Use the lowest recommended temperature. Contact your water supplier to find out the hardness of your water.

Use a little, save a lot: Our laundry liquid is safely super concentrated to give you many washes per pack. To help you use only as much as we recommend, we've included a handy measuring cap on the smaller bottles, so you get the most washes per pack:

500ml = 14 washes

1L = 28 washes

2L = 56 washes

5L = 140 washes

20L = 560 washes

New front loaders: You are sometimes required to run an empty first cycle in your machine with a dose of detergent to get it ready for use, however our laundry liquid is not suitable for this. It contains eco surfactants which are naturally high foaming (the addition of clothes to your wash helps reduce this foam). We suggest using our laundry powder for the first wash. Once the front loader has been readied for use it is absolutely fine to use our laundry liquid in your front loader.


Safer for our environment: Our laundry powders and laundry liquids have been approved by NZ's premier eco-labelling authority Environmental Choice (Laundry detergents License No. 0212112). This is your guarantee that we are committed to environmental leadership and that these products are less harmful to the environment. With proper greywater systems in place, the water from your machine or hand-wash can safely be re-used on your flower gardens, lawns and trees. Suitable for septic tanks.

Sustainable manufacturing: Our laundry liquid is made in NZ to the strictest environmental standards in our ISO14001, Enviromark Diamond and CarboNZero certified factory.


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What ecostore customers say about our products

  • My favourite is the laundry liquid - it makes my clothes and linen crispy clean and sweet smelling. I thought nothing could beat the eucalyptus until I found the geranium and orange, it's heavenly.

    - Ali
  • While on holiday we shopped at a different supermarket and discovered your laundry liquid. Lo and behold our daughter's eczema cleared up! it was like a miracle! Not only that but we are very happy with how clean and bright our clothes are.

    - Greg
  • Your laundry products are amazing! Get clothes lovely and clean without overloading with fragrances and fillers.

    - Rachel
  • I have just started using the ecostore laundry liquid and I would never go back to traditional laundry products. All of our clothes and towels feel incredibly soft, clean and smell divine! I personally think the product is so soft on the fabrics, they will last much longer.

    - Samantha
  • My one favourite would be the laundry liquid . So delicious snuggling into line dried sheets after wash day.

    - Stephanie

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