Color Psychology Meaning

The study of color psychology and the meaning of colors covers many different areas, from business and branding to our personal lives, including our clothes and the color of our cars.

What are the influences that colors have on our minds, emotions and personalities? Plus what does your favorite color say about your personality?

Color Psychology Meaning Abstract

What is your favorite color?

Why is it your favorite color and what does it say about you? maybe your personality traits are related or connected to your favorite color in some way. The color pages on this site go into the personality traits, meanings and influences of the various different colors.

Blue Personality

Blue is a calming color that can increase concentration. Blue is associated with confidence, intelligence, masculinity and trust.

Red Personality

Red can increase physical energy, aggression, make us more alert and it can be intimidating. Red is associated with danger and passion.

Yellow Personality

Yellow can be uplifting, increase optimism, creativity and analytical thinking. Yellow is associated with positivity, sun and vacations.

Green Personality

Green is tranquil and relaxing. Green is associated with knowledge, balance, health, money, ambition, envy and greed.

Purple Personality

Purple is associated with royalty, intuition, luxury, performance art, spirituality and mysteriousness.

Pink Personality

Pink is associated with nurturing, compassion, playfulness, youth and immaturity.

Meaning of our color choices

The influence that color has is not something that many of us think about, yet it does influence us every day. Our mood or personality can determine the color of the clothes we choose to wear each day, the color of the car that we drive, the color that we paint our walls or the color of the furniture in our houses.

For some people colors can be fascinating and choosing the right colors for certain situations or designs becomes very important. Some of us can use up a great deal of mental energy deciding on color schemes and combinations.

Colors also allow us to express our individuality, we can choose to be different than others by wearing different colors. Colors can also be used to show different levels of authority and status.

Colors in the business world

Some colors are believed to have a great influence on work productivity, concentration, memory and morale. The design and color scheme of work areas (color psychology) is becoming an ever more important factor in office design and other work areas. Color psychology when it comes to marketing and branding and website design is obviously very important.

There is more and more research being done by psychologists on the psychological influences of color on the mind. The importance of color in our lives is becoming more obvious, and you might be surprised by how much color can influence the way we act and think.

The pages on this website will go into detail about individual colors and their influences on our minds, plus other color psychology or general color related articles.