Friday, March 22, 2013

Super Deal on 34th Street: Unique Eyewear

Sometimes a shopper needs to go a little off the beaten path to get a great deal. On 34th Street, that occasionally means one needs to go above the beaten path, especially when one is looking for a great deal on eyeglasses.

Skaga, John Varvatos ($229 at Unique, $349 elsewhere), and Fendi ($179 at Unique, $300 elsewhere) 

Welcome to Unique Eyewear, located on the 12th floor of 19 West 34th Street between Fifth and Sixth Avenues. Unique is a small, family-owned, wholesale optician that boasts the best prices in town on lenses and frames. Also, and I asked this like three times, if they don't have a specific style you're looking for, they can order it for you. This just needs to be a brand that they already carry, like Ray Ban, Giorgio Armani, Silhouette, Calvin Klein, etc.

Unique Eyewear is a small shop, and customer service is exceptional. I'm also a big fan of their bargain frames that start at $49 (above, there's so much good up there). How does Unique bring you frames for so much less than their competitors? Well, they are on the 12th floor, so they aren't paying those street front rents. Also, they've been in the eyewear business since the 1940's in the same location (first as a machine shop grinding lenses, then as a retail store), so they've got a great relationship with their suppliers.

Look for this sign on the door on the 12th floor.

Now, special for readers of Fashion Herald, Unique Eyewear is offering $20 off any purchase of $100 or more (excluding sale frames or lenses). Just ask for Terry or Khaliha, mention the 34th Street Partnership, and take advantage of this 34th Street deal, totally worth the elevator ride up those extra eleven floors!

Unique Eyewear
19 West 34th Street, 12th floor