Uber must work to rebuild its reputation after the tragic self-driving incident, and it's turning to promote EV adoption.


Coined 'EV Champions Initiative,' the new program launched in seven markets. In each city, Uber will be testing out various incentive plans and benefits. The current pilot markets are Austin, Los Angeles, Montreal, Sacramento, San Diego, San Francisco, and Seattle. Uber's sustainability chief Adam Gromis explained:

We see the writing on the wall.



Los Angeles-based drivers will not get a monetary bonus, but instead, educational assistance related to EVs and saving money. Uber is sharing valuable information with them about the use of HOV lanes, area rebates for home charger installation, and the Southern California Edison clean fuel rebate, as well as state rebates and the overall benefits of being an EV owner.

Once more data is collected and research comes in, Uber plans to share it with policymakers in an attempt to garner support by promoting the program and its benefits. It also hopes this process will help electric vehicle drivers in general. Then, the ride-hailing company intends to adapt and expand the initiative while funneling more money into it.


Source: Los Angeles Times