James is a CTO, Author, Digital Strategist and Leadership Development Coach with 20 years in digital product development. He has worked on digital transformations, strategies and lean startup product development for major clients such as BCG DV, Qantas, Suncorp, Telstra and VW, in Europe, China, USA and Australia.

As a leadership development coach, James coaches and trains executives, senior leadership teams and digital leaders to higher performance.

He has presented at various international digital conferences on high-performance digital leadership and is passionate about finding a better way for individuals, teams, and organisations.

He is regarded as both a creative ideator and considered digital strategist. He thrives in new and challenging environments where the creation of amazing digital products AND world class cultures are a priority to executives.





James has worked across the globe in Australia, China, UK and the US and has experience in large mutli-nationals, SME’s and startups.  He developed the digital strategy for Australia’s leading organisations and is responsible for the Woolies X concept.  Some of his clients include: