David Geer | Senior Vice President Revenue Management, Digital And Distribution
Virgin Atlantic

David Geer, Senior Vice President Revenue Management, Digital And Distribution, Virgin Atlantic

Dave is Senior Vice President, Revenue Management, Digital & Distribution at Virgin Atlantic and was appointed to this role in September 2017.  He is responsible for pricing and revenue management, achieving Virgin Atlantic’s revenue targets, improving the digital customer experience and Virgin Atlantic’s distribution capabilities.

Dave joined Virgin Atlantic from Virgin Holidays, where he was Interim Managing Director.  Prior to his role as Managing Director, Dave was responsible for revenue management, product, corporate strategy and business development.  He led the development on Virgin Holiday’s strategic plans, the development of new differentiated product concepts, the transformation of how product was assessed and improved revenue management capabilities. Dave was a key member of the leadership team that led the turnaround of Virgin Holiday’s profitability, customer satisfaction and employee engagement.

Dave began his career as a management consultant at L.E.K., where he spent over six years advising companies on mergers, acquisitions and a variety of strategies across heavy industry, retail and financial services.

Dave lives in London.   He is originally from Adelaide, Australia and studied Chemical Engineering at the University of New South Wales.



World Aviation Festival - 5th September @ 15:25

PANEL DISCUSSION: Airline distribution in 2030 – Gravitating towards airlines, intermediaries or tech giants?

  • Will the power eventually shift from existing travel players to global tech giants?
  • Can NDC and One Order standards shake up the industry and achieve mass adoption by 2025?
  • What will be the challenges of implementing One Order and is this something that will affect your distribution strategy in the near future?
  • How will the role of GDSs evolve and will the OTA/Metasearch/GDS apocalypse become a reality?
  • Will the current ecosystem adapt to include new technologies and user behaviours such as voice search, virtual assistants and instant messaging services?
  • What is the potential for blockchain technology to disrupt airline distribution?
last published: 21/Aug/19 14:25 GMT

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