Earnings for All Seasons

While nature offers four seasons, Wall Street offers only one—four times a year. It’s called “earnings season,” and it can move the markets. So what is earnings season and why is it important?Earnings season is the month of the year that follows each calendar quarter-end month (January, April, July and October) in which many public companies release quarterly earnings reports. Other public companies report earnings at other times during the year, but many are on the calendar year that ends December 31.

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Reported Earnings

To understand the importance of earnings, we need to remember that the value of a company can be tied to the amount of money it earns. Some companies don’t have earnings and they are valued based on their potential, not current earnings.¹


An Inside Look

When earnings reports are released, it tells the market two things.

First, it offers an insight into how the company is performing, and what its prospects may look like over the near term.²

And second, reports can serve as a bellwether for companies that still have not reported. For instance, if the earnings of a leading retailer are strong, it may offer an insight into the earnings of other retailers, as well as other companies that similarly benefit from higher consumer spending.

What Time?

Earnings reports are generally released when the market is closed in order to provide market participants adequate time to digest the results. Earnings reports may move markets. If earnings diverge from the expectations of professional investors and traders, then price swings—up or down—may be significant. Such divergences are referred to as an “earnings surprise.”

If you are a “buy-and-hold” investor and remain confident of the company’s long-term prospects, earnings season may mean little to you since short-term results may not always be indicative of long-term outlook. However, it can be meaningful if an earnings shortfall reflects a structural problem with the business, or represents the continuation of a downward trend in earnings.



Post by Phil Ratcliff
