To Social Media or Not to Social Media


I’m often asked “should I be doing social media?”  Teachers, athletes, corporate executives, doctors, and lawyers all struggle with answering this question. And even if they’ve answered “yes”, they still need to decide just how active they want to be. Jumping into the realm of social media requires time, knowledge, and consistency.

Here are some reasons why you should participate in social media regardless of your occupation:
1. More than 1 billion people on Facebook
2. Nearly 300 million LinkedIn users
3. More than a billion people watch more than 6 billion hours of YouTube every month
4. A quarter of a billion people on Twitter

Need more reasons why you should get involved with social media? Here goes:
1. News and world events are unfolding on social media often times faster than they hit traditional media. Accidents, disasters, and gossip, all originate via social media channels first before the Main Street media picks it up.
2. Sales, offers, deals, etc are all launched on social media. See ads for Nordstrom, Jos. A. Bank, Macy’s, and even your local bakery via Twitter, Facebook, or a daily blog.
3. Embrace technology and the new communication of the world. You can fight it all you want but social media is not just here to stay but is growing. New social media platforms are being born all the time. Think Instagram and selfies.
4. Social media is where your friends, family, customers and prospects are hanging out. It’s where conversations begin, problems are voiced and solutions are provided. Many companies are employing a social media staff to build a community they can engage and learn from. It provides these companies with real-time insight into the customers wants, needs, problems, etc.

How should you get started? Here are a couple of ideas:
1. If you’re a business person you MUST have a LinkedIn profile. This profile must be complete with a photo and contain sufficient background information. Less formal than a resume, yet powerful enough to provide the reader with a clear view of who you are and your capabilities, interests, and accomplishments. Join some groups. There is a group for just about any of your interests. Join and participate in their discussion boards, or better yet start a discussion of your own.
2. Tweet. Set up a Twitter account and Tweet. HubSpot, a major Inbound Marketing firm, suggests tweeting 5 – 7 times each day throughout the day. Anything less than that is insufficient. Once you set up your Twitter handle look for people to “follow”. You’ll find that those you follow will open your door to followers of you. Tweet relevant content. Stay away from personal, emotional tweets. Don’t drink and tweet as your comments once posted live forever and can be found by any one.
3. Set up a Facebook page. Yes Facebook is a bit more personal than LinkedIn or Twitter but you must have one. Prospects you’re targeting, if you’re a business, or customers you’re trying to learn from are all on Facebook. If you’re not there, rest assured one of your competitors is.

Jump in. Get involved. You’ll be amazed at how much you learn and how many doors begin to open.


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