Vetements does Tommy: your streetwear dreams come true

Vetements does Tommy: your streetwear dreams come true

#TeamVetements for the win

Site: Megan Pustetto

Last year, everyone who's anyone in fashion wanted to work with new kid on the block Vetements. Fast forward a year and nothing's changed

Zurich-based luxe streetwear label Vetements collaborated with 19 different labels in 2016 alone; coupling with the likes of Manolo Blahnik, Juicy Couture, Doc Martens, Reebok and Comme des Garçons, to name just a few.

Now, the collab-happy brand has added another notch to their belt, teaming up with none other than iconic American designer Tommy Hilfiger.

The brands simultaneously announced the new collaboration on Instagram, sharing an image of a red hoodie from the new capsule collection, which had both logos emblazoned across the front.

So excited for our collab! @Vetements @TommyHilfiger

A post shared by Tommy Hilfiger (@thomasjhilfiger) on


Apparently, Hilfiger met with Vetements CEO Guram Gvasalia "six to nine months ago" but the deal was only confirmed two months ago, despite it being a no-brainer for the American fashion icon.

"The fact that a disruptive designer like Demna [Gvasalia] would want to do something with our brand is a tremendous compliment," Hilfiger told WWD"We agreed to it because we think it's such a cool brand and think it will be an incredible collaboration," he added. "I was very excited. What they've done is quite genius. They have their own rule book. They do what they want and do it when and how they want."

While their design aesthetics are undeniably different - Vetements has a seditious avant-garde take, while Tommy Hilfiger tends to stick to more classic styles - we can expect some pleasing surprises from the pair's joint spring collection.

Vetements x Tommy Hilfiger will include mostly unisex items - think oversized hoodies, T-shirts, socks and beanies - synonymous with Vetements divergent streetwear flair. To suit the aesthetic of both brands, the colour range for the one-off collaboration is reportedly "gray heather, navy, red and fuchsia." But unfortunately the garments will not come cheap, (we're talking Vetements after all), retailing from $103 to $1,120 at Barneys New York, Harrods and Colette come February.

Regardless of the price tag, if Hilfiger's latest collaboration with Gigi Hadid is anything to go by, we have no doubt that the pieces will sell out faster than you can say Vetements.


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