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How online user journey mapping fine-tunes T-Mobile’s products and services

Giles Richardson

It is telling that T-Mobile has a VP, digital journeys; mapping out how users navigate a web or mobile site provides data that businesses like T-Mobile can put to good use.

Giles Richardson, VP digital journeys, T-Mobile, explains how customer journey mapping can accurately understand user’s online experiences, and how, once they are better understood, T-Mobile can curate better products and services.

This interview is part of our Digital Intentions series, powered by Clicktale.