They first launched Google Wave, which was a copy of Facebook, but it failed within a week. In fact, Google asked these questions along with some others before releasing their highly publicized Panda update earlier this year. Remember that search engines evaluate each important page area or inbound link separately. As such, the title tag, meta-description tag, keyword tag, heading tags, alt text tags, and page text all produce their own prominence pictures that, together, tell the search engine a great deal about your page. While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy.

Takeaway tips for white hat SEO

Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine algorithms and forget the most important optimization principle: do what’s best for the visitor. We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention.


Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Select a valuable blog post that was published a year or more ago but is still highly relevant to your business, industry, products, or services.

Carve out time for concentrating on scraping

It is not possible for a crawler to see daily if any new page appeared or any existing page is updated, some crawlers may not visit a webpage for a month or two. Content quality is what will really change your ranking. You need to create a real sense of personality with your brand if you want to engage with customers on a personal level. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "This will help with your keyword focus and product placement within Search Engine Results Pages (SERPs)."

Maybe static pages will be a thing of the past

Customer reviews also significantly improve the user experience by adding third-party credibility to your business. One of the most common forms of negative SEO is the use of link farms to create a bunch of low-quality, spammy links that lead to a website. This is also a clear example of black hat professionals using Google’s guidelines to intentionally harm the website they build links to. Your title should always tie directly to your content. If it doesn’t, the visitor is more likely to bounce, sending Google a signal that your content didn’t serve their search interest. As a result, Google will drop your position in the SERPs like a hot potato. This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as the relative difficulty of ranking for those searches.