Beyond the EHR: Cultivating Patient Engagement and Loyalty through CRM


Discover why richer patient engagement and loyalty can’t be achieved with just the EHR. Download the eBook.

Many healthcare executives initially looked to their Electronic Health Record (EHR) systems and patient portals to engage patients. But these technologies are not the complete solution. The answer to most, if not all, of these questions is probably no:

  • Can you measure the return on investment (ROI) that your EHR system has delivered?
  • Can your EHR proactively engage your patients in a bi-directional conversation?
  • Can your EHR educate and target any given patient on how he or she can proactively manage his or her health?

This eBook explores how integrating your EHR with a Customer Relationship Management (CRM) system helps you engage with your patients in more meaningful ways.


By reading this eBook, you will learn


What patient engagement is
and why it’s important

How EHRs do and do
not support patient
engagement initiatives

What a CRM system is

How CRM bridges the
engagement gap and extends
your EHR investment