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Montecristo Captain Quixote


The World Line of the Horizon Star

Some would say I was a lost man in a lost world

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Montecristo Captain Quixote

When does life happen? I have better things to do than pump gas!

This morning, on the commute to work, I heard a commercial for Union 76 petroleum retailers. I've heard this particular series of commercials from this advertiser many times before, but this time, something struck me about their slogan. All of their commercials end with the slogan: "...because life happens between empty and full." I wonder if this strikes anyone other than me as being funny. Think about it. I don't know about for anyone else, but the only time my gas guage is reading between empty and full is when I'm at the gas station filling the tank. At all other times it is between full and empty. Now if I had to use a gas tank metaphor for the course of my life then I would say that my life is more likely to be "happening" when I am out on the metaphorical road, not in those otherwise brief intervals where I am standing next to my dirty car with a stinky gasoline nozzle in my hand pumping outrageously expensive gasoline. I think the copy writers are suffering a bit of ends-means reversal here.

Gah! I hate it when a radio station breaks into a long series of commericals, one after another. It's almost as bad as yacky DJ's who just won't shut up! Someone should tell KFOG: News can be read on the internet; I'm listening to this idiot box for music! *sigh* It's the price of "free" radio.

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They could be talking about all the stuff you're missing as you fill up, for the 4th time this week, your gas-guzzling, 7-gpm, 40-gallon-gas-tank Excursion/Hummer/Unnecessary Utility Vehicle which you only use for commuting 40 miles a day back and forth to work and to get to the golf course, the grocery store, the gym, the mall and your child's school recitals.

Better get a bigger tank.

Yeah, there's one solution. The other solution is to run them on something besides gasoline. SUV's are handy.

I'd say that any time the needle is in the middle of the gauge, it's between empty and full, no matter which direction it's (very slowly) heading. Besides, I hope that when you're pumping gas, your car is off, and therefore it's reading empty until you turn it back on. ;)

Well, I would turn the engine off...

...but I find that when I do, the constantly running Van de Graff generator in my trunk pulls down the battery too much. Heh.

Re: Well, I would turn the engine off...

your hair doesn't stand on edge enough?

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