Understanding the Importance of Writing a Good Cover Letter

For long, there has been a debate on whether you need a new cover letter while placing your job application. However, this is no longer an issue because numerous experts have argued it is a necessity. You should make it a habit of sending your cover letter even when the recruiters do not request for one. Therefore, the most significant concern now for most job seekers is how to write a cover letter that increases their employability. A cover letter is an instrument for introducing yourself to potential employers. Your goal should be creating a great first impression with the recruiter. The message offers recruiters a sort of preamble into your professional life. For great first impressions, this article will provide you with some resume cover letter help and tips. This is why we will provide you with useful guidelines for crafting a winning cover letter.

Writing a good cover letter would require you first develop an idea of what it entails. This would require you to have ready answers for questions like: What is a cover letter? What is the role of a cover letter? Why do I need one?

A cover letter is a one-page document that accompanies your resume during a job application. Primarily, the letter introduces you to a potential employer and provides them with more information on your job experience and skills. It is your chance to convince the recruiter why they should hire you. Unless requested by the recruiting company not to include one, you should always accompany your job application with a cover letter. It helps show the employer of your passion, eagerness, and sincerity of interest for that position.

Ensure that your cover letter achieves the following objectives. Highlight the job you are applying for by stating and indicating where you learned about it. A cover letter should make the reader feel motivated to read your resume. This can be achieved by offering the recruiter a preview of how your experience and skills align with their job requirements. Finally, remember to call the recruiter to action by requesting for an interview. If not sure how to achieve these objectives, you can always seek help with resume and cover letter from experts like us.

Contents to Include While Writing a Professional Cover Letter

Writing a professional cover letter requires knowledge of what to include and where it should be included. The fact that it should be one page long tells you how important it is to include only relevant content. Your aim is informing the employer who you are and how you can add value to their organisation.

Based on this, the following basic structure should be adhered to in a cover letter:


This is the section where you present both your personal and employer’s contact information. Ensure you have included the following details in your contact information: your name, address, email address, and the date. After this skip a line and include the following information about the employer: specific name of the addressee, the title of the recruiting officer, and that organization’s address.


This section appears below the letterheads. As part of proving your enthusiasm and knowledge of the company, research on who is in charge of recruitment in that organisation. This information can be obtained online or by directly calling the company. This way, you will be able to address the letter directly to that individual. The mistake most job seekers make is of including titles in this section. Just include their name. If necessary, only include Ms. for women and Mr. for men.


It represents the first paragraph of your letter. You should ensure that you maintain it simplified with a maximum of three sentences. Precisely, you are expected to establish contact and capture the recruiter’s attention. Begin by specifically indicating the position you are applying. Follow this up by explicitly stating where or how you learned about the vacant position. Proceed to give a brief introduction of who you are and why you are interested in that position.


Typically takes up the second and third paragraph of your letter. In this section expand on why that position interests you. Also, if offered the chance, what value would you add in that organisation. While drafting this section, bear in mind that resume and cover letter writing is all about selling yourself as the best candidate. Therefore, state your precise qualifications as required in the job advertisement. Proceed to show how your skills and experience align with these requirements.

Your focus in the body paragraph should be establishing a link between the job requirements and your attached resume. This being the case, you should not merely repeat your resume. Instead, make use of case studies and quantifiable examples to sell your experience, skills, and abilities. Then, link them to the needs of that organisation. For instance, in my previous position as a marketing manager, I managed to increase my company’s brand awareness by 35%. This makes me confident I can play a crucial role in introducing your products to the new customer segment. In case you are not sure about how to effectively sell yourself in this section, you can seek cover letter help from us.


The final paragraph is considered as the concluding part. In this section, begin by reminding the employer how grateful you would be if given a chance to work there. However, make sure it does not sound unprofessional. Remind them of the additional materials that you have included in your application. Declare your intentions of wanting to have an opportunity to interview for the position. For example, “I welcome the opportunity to discuss with you how my qualifications may add value to your organisation.” Finally, thank the recruiter for their time and consideration.

Closing signature

This is the section where you finalise your cover letter usually ends with a complimentary close. Choose a formal language for these compliments such as, sincerely, respectfully, faithfully, regards, or kind regards. Follow these compliments with your signature and name. You can also include contact details such as your phone number or email.

The Dos of Writing a Great Cover Letter

Now that you have learned about what to include in your document let’s review important considerations for writing a great cover letter. These are the simple tips that can help make your message outstanding. As a rule, you should always have a unique cover letter for each job application. This way, you will expertly match your skills and experience to the requirements of that job. It also enables you to personalise your cover letter to the unique details of that company.

As a principle, writing a resume cover letter requires utmost honesty with every information presented in your letter. Make it a habit of providing only facts that can be backed with evidence if requested to do so. Moreover, make sure that you have integrated enough keywords into your cover letter. Further, utilise those keywords to prove your understanding of the organisational goals and needs. This way, you will be able to present yourself as an absolute value adding candidate. However, because implementing these tips can prove to be a challenge to you, feel free to seek our help with writing a resume and cover letter. You can rely on us because we have experts that have mastered the techniques of developing quality cover letters.

Formatting Tips for Writing an Effective Cover Letter

Part of writing an effective cover letter is managing to format it correctly. You should ensure that it is formatted like any other formal business letter. By this, we mean that the following formatting guidelines should be applied:

  • Spacing: ensure that you leave space between your header and the salutation. There should also be a space between paragraphs. Also, maintain spacing between the closing paragraph, your complimentary closing, and between the signature and your names.
  • Font: standard fonts for business letters include Times New Romans, Calibri or Arial. A font size of between 10 to 12 are legible and fitting for the document.
  • Pages and margins: ensure that you maintain your document to a single page. Use of single spacing is recommended to ensure your content fits. On the issue of margins, 1” margins on all sides of the document should be used.

Cover Letter Help by Experts in the Industry

How can you help me write a cover letter that meets the expected standards? Well, it is easier than you think. Our experts have mastered the art of developing quality cover letters for jobs in different industries. Their many years of experience has helped them familiarise themselves with the needs of various sectors.

Further, our writers have a comprehension of the mistakes most job seekers make while writing their cover letters. This understanding places them in a better position to detect and correct these errors in your work. Therefore, feel free to seek our cover letter writing service for your proofreading needs.

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