Ending Up At The End

by Joe Moore

One of the most popular features of TKZ is our First Page Critiques. We invite you to submit the first page of your WIP and we will critique the good, bad and ugly elements of the work. We offer this feature because of the importance of grabbing the reader right off the get-go. A list of all the previous submissions can be found at First Page Critiques along with an invitation to submit your first page.

So we all know how important the first-page grab is, how a writer has to set the “hook” as soon as possible. But what about endings? Are they as important as beginnings? After all, they occur after the big finale, the gripping climax, the roaring finish. In a way, we can think of endings as anticlimactic. And yet, they have an important function to perform in any story. So today let’s take a Writing 101 Series look at endings.

First, the ending should resolve anything that was not addressed during the climax. Once the conflict between the protagonist and antagonist is put to bed, what’s left must be brought together as a resolution in the ending. There must be closure to anything still hanging in the reader’s mind.

The ending also answers or clarifies the story question. Since the story question usually deals with character growth or change, the ending must make sure the story question is answered.

Let’s say that the main character had to stand by and watch his family perish in a terrible accident that he inadvertently caused. The story question might be: will he ever forgive himself and have the courage to find love again and perhaps start a new family? The actual plot might deal with something totally different, but along the way he finds a new love interest. Once the climax occurs and the plot is resolved, the reader must discover the answer to the story question. It has to be made clear in the ending. In most stories, the main character takes a journey, whether it’s physical, mental or emotional. How he completes the journey is the answer to the story question and must be resolved in the ending.

Another function of the ending is to bring some sense of normalcy back to the characters’ lives. It can be the restoring of how things were before the journey began or it can be the establishment of a new normal. Either way, it must be resolved in the ending. Our hero has found a new love and plans to start a new family. It’s his new normal and the reader must understand the changes that he went through to establish that new normal.

If the story contains a theme, message or moral, the ending is where it should be reinforced. Not every story has an underlying theme, but if it does, it must be clarified in the ending. This way the reader can close the book with the feeling that the theme or message was accomplished or confirmed. The main character(s) got it, and so did the reader. Even if the reader doesn’t agree with the message, it has to be confirmed in his or her mind what it was, and if it was completed.

The end resolution of the theme or message must be in sync with the story. For instance, if the theme is to accept a spiritual belief in the existence of a greater power in the universe, the plot and characters must touch upon or address the idea somewhere along the way so the end resolution confirms that they have changed their beliefs to support or at least admit to the theme.

The ending should also cause readers to feel the way the writer intended them to feel. Whatever the emotional response the reader should experience, the ending is where it’s confirmed. After all, the writer is the captain of the ship. He steers the story in a specific direction—a direction he wants the reader to go. The reader is a passenger along for the journey. It’s important that in the end, the ship dock at the right port. Worse case is that it doesn’t dock at all. That’s the result of a weak ending.

The ending is how you leave your reader. It’s the last impression. And it just might be the reason the reader wants to buy your next book. Or not.


What’s your brand?

By Joe Moore

Why is a reader motivated to purchase one book over another? Is it the author? How about the cover art? The cover blurbs from other writers? The title? The synopsis on the back or inside liner?

All of the above are important, no doubt. But I believe one of the biggest factors in motivating the purchase of a book is “brand”, or lack of it in the case of not making the purchase.

Why brand? Readers want consistency. Think of food. Everyone knows exactly what a Burger King Whopper tastes like. The Burger King brand is known worldwide because they produce something that people like and they keep making it. I can walk into a Burger King anywhere on the planet and I know what to expect. The same goes for McDonalds, Pizza Hut, Starbucks, KFC, Taco Bell, and hundreds of other well-established brands. If I crave a Big Mac, there’s only one place to get it. If you’re looking to put your brand over some products and items to help market your company a little better, look into this company that design branded merchandise.

I think that the same holds true for books. I can pick up the latest James Paterson, Nora Roberts or Clive Cussler novel and I know what to expect. They have established a consistency in their product that has become their brand. As a matter of fact, their names ARE their brands. All you have to do is mention Patterson, Roberts or Cussler, and anyone who has experienced those brands knows what you’re talking about. Just like the Whopper. You don’t have to explain it to someone who’s already had one.

What is brand? For starters, I think of it as a consistent level of expectancy. By that I mean that the customer/reader expects something to happen each time they make a purchase based upon the brand, and it does—every time. If there ever comes a time when it doesn’t, the customer/reader will abandon the product for a replacement—maybe not the first time, but eventually they will move on.

Now I know what you’re thinking. What if I’m a debut author? I have no brand. Or I only have a couple of books out. Not enough time to establish a brand yet. Ask yourself this: how strong was James Patterson’s brand when he published Along Came A Spider in 1993? Probably not as strong as it is today. He started with a good story, quality writing and a compelling package, and built it into the James Patterson brand combining it with other vital branding items. Branding goes way beyond story content, style, voice, and other writing elements. It involves your book covers, your website, your blog, your marketing collateral, how you dress in public at signings and conferences, how your email signature is worded—in other words, your brand is your message working in tandem with your personal “packaging”. The good news is that today we have even more avenues for building our brand than Mr. Patterson did years ago.

So, how do you create a brand from your message and personal packaging?

Your message is primarily the words that are contained in your books and the words used to describe your books. The packaging is the “framing” of those words. If the message and the packaging are not synchronized, you will create confusion in the marketplace. You control your message by the content of your stories. And it’s important that you work closely with the publicist and marketing department at your publisher to make sure your message matches the message they produce for promoting your books. If it doesn’t, keep working with them until everyone feels that it does.

What about the packaging decisions you can do yourself?

Start with your website. It’s one of the most important parts of your personal packaging. You’re in control of all aspects of its content and construction. Make sure it looks like your books. I know that sounds pretty basic, but you’d be surprised that the only similarity between some author’s websites and their books is that they show a picture of the book cover. For best packaging results, the entire site should have the same visual feel as your cover(s). If you can’t create or capture that yourself, find a professional to do it. Remember, it’s the TOTAL packaging that helps establish your brand.

Now think about the rest of your collateral material such as business cards, post cards, posters, bookmarks, newsletters, e-mail blasts, bulletins, etc. Do they project your brand? Are they an extension of your book covers and website? Again, if you can’t achieve a totally consistent personal package, find a professional designer that understands branding and packaging. The investment of using a design agency will pay for itself in the long run.

Make sure you know and understand what you want your brand to be. Understand who you are in relation to your brand. What kind of image do you want to portray? I’m not suggesting you come up with some fake persona and act like someone you’re not. But guess what? Being an author is acting. It’s acting out your brand. It’s your personal packaging.

In building your brand, you must consider all of these items working together. The consumer will come to expect it and it’s to your advantage to deliver.

As a writer, do you feel like you have a brand? If you do, is it the one you want? Are you aware of it? Can you think of some other examples of writers who have a consistent, strong brand?


Editing Tips for the Indie Author

By Joe Moore

Back in the days of legacy publishers ruling the world, getting a contract meant that your book would be edited by staff editors. First by the acquisition editor, then the copy/line editors and maybe additional content editors. It was mostly out of your hands. A lot has changed with the wave of indie publishing. Writers that can afford it can hire a freelance editor—there are many available. A simple Google search will reveal numerous sources. Most indie writers with a limited budget take on the task themselves. The last thing you want is to self-publish your masterpiece if it’s filled with mistakes. To make it as good as it can be, I’ve listed a collection of DIY tips on editing your own manuscript.

There are a number of stages in the editing process. Starting with the completion of your final draft, they involve reading and re-reading the entire manuscript many times over and making numerous changes during the process. It’s in this phase that you need to make sure your plot is seamless, your story is on track, your character development is consistent, and you didn’t leave out some major point of importance that could confuse the reader. At this stage, you’re taking the job of the content editor, so you must pay close attention to content. Does the story have a beginning, middle and end? Does it make sense? Is the flow of the story smooth and liquid? Do your scene and chapter transitions work? Is everything resolved at the end?

Next, check for clarity. Legacy publishers employ professional proofreaders. In your case, this is where beta readers come in handy. If it’s not clear to them, it won’t be clear to others. Don’t assume that everyone knows what you know or understands what you understand. Make it clear what’s going on in your story. Suspense cannot be created by confusing the reader.

Once you’ve finished this first pass searching for global plotting problems, it’s time to move on to the nuts and bolts of editing. Here you must tighten up your work by deleting all the extra words that don’t add to the reading experience or contribute to the story. Remember that every word counts. If a word doesn’t move the plot forward or help develop the characters, it should be deleted.

Some of the words that can be edited out are superfluous qualifiers such as “very” and “really.” This is always an area where less is more. For instance, you might describe a woman as being beautiful or being very beautiful. But when you think about it, what’s the difference? If she’s already beautiful, a word that is considered a definitive description, how can she exceed beautiful to become very beautiful? She can’t. So I suggest you search for and delete instances of “very” or “really”. They add nothing to your writing.

Next, scrutinize any word that ends in “ly”. Chances are, most adverbs can be deleted without changing the meaning of the sentence or your thoughts. In most cases, cutting them clarifies and makes your writing crisper.

After that, go hunting for clichés and overused phrases. There’s an old saying that if it comes easy, it’s probably a cliché. Avoiding clichés makes for fresher writing. There’s another saying that the only person allowed to use a cliché is the first one to use it.

Overused phrases are often found at the beginning of a sentence with words like “suddenly,” “so” and “now”. I find myself guilty of doing this, but they don’t add anything of value to my writing or yours. Get rid of them.

The next type of editing is called line editing. Line editing covers grammar and punctuation. Watch for incorrect use of the apostrophe, hyphen, dash and semicolon. Did you end all your character’s dialogs with a closed quote? Did you forget to use a question mark at the end of a question?

This also covers making sure you used the right word. Relying on your word processor’s spell checker can be dangerous since it won’t alert you to wrong words when they are spelled correctly. It takes a sharp eye to catch these types of mistakes. Once you’ve gone through your manuscript and performed a line edit, have someone else check it behind you. A fresh set of eyes never hurts.

On-the-fly cut and paste editing while you were working on your first draft can get you into trouble if you weren’t paying attention. Leftover words and phrases from a previous edit or version can still be lurking around, and because all the words might be spelled correctly or the punctuation might be correct, you’ll only catch the mistake by paying close attention during the line edit phase.

The many stages of editing are a vital part of the writing process. Editing your manuscript should not be rushed or taken for granted. Familiarity breeds mistakes—you’ve read that page or chapter so many times that your eyes skim over it. And yet, there could be a mistake that you’ve missed every time because you’re bored with the old stuff and anxious to review the new.

Read your manuscript out loud, or better yet, have someone else read it to you. Mistakes and poor writing will become obvious.

Spend the time needed to tighten and clarify your writing until there is not one ounce of fat or bloat. And once you’ve finished the entire editing process, put the manuscript away for a period of time. Let it rest for a week or even a month if your schedule permits while you work on something else. Remember that indie publishing means that you set the deadline and pub date. Then bring it back out into the light of day and make one more pass. You’ll be surprised at what you missed.

One more piece of advice. Edit on hardcopy, not on your monitor. There’s something about dots of ink on the printed page that is much less forgiving than the glow of pixels. Remember, less is always more.

Any other editing tips?


Too Fast, Too Slow, Just Right

By Joe Moore















What additional techniques do you use to control pacing?




Developing Memorable Characters

By Joe Moore

As insatiable readers, we all have a favorite character or two or three. From Jay Gatsby to Sherlock Homes, from Atticus Finch to Hannibal Lecter, from Jack Ryan to Dirk Pitt. They all bore their way into our brains and became memorable. What was it about them that made them so? Why is it that even after years have passed since you read their stories, you still remember them as if they were your friend or neighbor? As a writer, can you produce characters like Scarlett O’Hara or Santiago or Jason Bourne? There’s no reason you can’t. Just follow these simple tips to creating memorable characters.

Probably one of the most effective techniques in character building is to give your characters flaws. If you want characters with perfect looks, perfect bodies, or perfect personalities, pick up a copy of Vogue. Otherwise, give them imperfections for which the reader can relate. We all have flaws, so should your characters—all of them from the main protag and antagonist to the most minor walk-on. They need to be imperfect.

Speaking of flaws, your protagonist should always have a fatal flaw. It could be anything from speaking in public to something life threatening like Kryptonite. It’s always there hanging over the protagonist’s head never knowing when it will fall.

Next, your main characters should be larger than life. This has nothing to do with physical size although it could. I’m talking larger than life in regards to courage, faith, kindness, intelligence, generosity, loyalty—a characteristic that exceeds most people, one that becomes necessary by the end of the story to solve the story question. We all have courage, but at the point where the common man’s courage gives out, the protagonist’s kicks in to save the day. And whatever the larger than element is, let the character learn how to use it having not known it existed before.

The antagonist should be equal to or in some respects greater than the protag. But not by much. The antag must challenge the hero’s standards and morals down to his very fiber. The antag must be a worthy adversary. If it’s a heavy weight fighting a bantam, who cares.

Your characters should have multilayers. They’re not just a tough guy or a beautiful woman or a genius. Give them a defining characterization such as being an introvert, then place them in a situation where they must become the opposite.

Indiana Jones had a fatal flaw—snakes. He had to overcome his biggest fear to answer his biggest call to action. Put your hero in a situation where the thing that stands in the way is that biggest fear. Now have them figure out how to overcome it.

Throw obstacles in your protags path. Never give them a cakewalk assignment. Always place speed bumps and walls in their way. You want your reader to be asking “How will they get out of this one?” And make each wall higher than the last. Even if the reader has no idea how to escape that current predicament, the protag somehow figures it out. That’s what makes them memorable.

Finally, make life miserable for your protagonist. When it gets bad, make it worse. Never give them a decent brake. Push, push, then push some more. That’s why we read thrillers. We want to see what happens when the good guy or gal gets pushed to the limit and overcomes it. If need be, torture your protag. Not necessarily physically. It could be mental or moral. Give him or her a decision that builds their character. Memorable characters are those that step up to the plate, make the right choice, and swing for the bleachers.

Happy Tax Day!


Vengeance can be earth-shattering!
tomb-cover-smallMaxine Decker returns this July in her most dangerous adventure yet; THE TOMB.
Be ready.


Tips for researching your story

By Joe Moore

My co-author, Lynn Sholes, and I write globe-hopping thrillers that always deal with some form of futuristic technology—human cloning, quantum computing and mechanics, string theory, human cell regeneration, faster-than-light propulsion, and many other yet-to-be-developed science. We spend a great deal of time before and during the drafting of our manuscript researching or story. Often, we call upon experts to help us formulate our fictionalized theories. For instance, we contacted a famous geneticist and asked: “We know you can’t regenerate an entire human body from just a sample of DNA, but if you could, how would it be done.” The result was the science in THE PHOENIX APOSTLES.

I find researching for our novels to be as much fun as writing them. It’s the excitement of uncovering those tidbits and morsels of fact that add seasoning and spice to the story. I believe that research adds layers to a story. It keeps the story from becoming thin and two-dimensional. With the right amount of research, we can round out character’s lives, locations, settings, and atmosphere. Each layer helps transport our readers into a more fascinating and realistic story-world. Some genres demand more research than others—science fiction, medical, legal, criminal, and historical to name a few. But all books can benefit from in-depth research.

The general rule in researching for a manuscript is: more is better during the collecting stage but less is better during the writing stage. Here are some tips to help find the right balance.

When we research, we collect a great deal of material, almost always more than we need. We come across a lengthy article on a topic and highlight a dozen of those tasty info tidbits. The skill to researching is to choose one or two that will enhance the reader’s experience without bogging down the tale or turning our writing into a dry college lecture or travel guide. If you have a number of research items available for a particular scene, pick the one that helps put a little bit more icing on the story cake. Ask yourself which one helps develop the character or move the story forward the best. That’s the one to use. Keep the others in mind in case they’re needed later. Also remember that choosing the right research data will help lend authenticity to our writer’s voice.

Another tip is to never talk down to the reader by using information from our research that they might not understand. Never confuse the reader or push them out of the story by making them feel they’re not as smart as the writer. It’s really easy to put a book down and move to another out of frustration. Keep it simple—but not too simple. There are a number of ways to talk down to the reader. Avoid them all by not talking over their heads or dumbing down the information as if you were explaining it to a child. Even if the readers may not totally understand a fact or word, use it in such a way that they can mostly grasp the meaning from the context of the scene.

Avoid throwing in facts from your research just to prove you know how to look stuff up. Again, use your research only if it helps build your characters or advances your plot. Showing off your knowledge is not why the reader enjoys reading.

Lastly, avoid the dreaded info dump. Spread out your research information in just the right amounts to keep the reader from skimming over pages or skipping ahead. Your novel can educate readers and take them to places they’ve never been, but don’t forget that first and foremost, the reader wants to be entertained, not go back to school. Sprinkle in your research like spices and seasoning in a gourmet dish. Too little creates a bland taste, too much creates heartburn.

Zoners, any other researching tips and experiences to share?

tomb-cover-small“Vengeance can be earth-shattering.”
Max is back! Coming in July, Maxine Decker returns in THE TOMB, book #3 in the Decker series. This time around, the former OSI agent risks her life to stop the elimination of an entire branch of the U.S. Government.



By Joe Moore

One of the most dreaded parts of a book to write is the middle, or what I call the “muddle”. Beginnings are fun and somewhat easy, and endings can be, too. But the tar pit in the middle can bog a writer (and reader) down, sometimes to the point of no recovery. One method of beefing up the submarine-clipart-Submarine-Clip-Art-24.jpgmiddle is the use of subplots.

But just knowing about subplots and their importance is not enough. Many writers are not completely sure what a subplot is, much less how to weave one into the story so that the subplot strengthens the main plot and its characters. Here are some tips to help understand how subplots play a role in your story.

What Is A Subplot?

A subplot is a secondary story that runs parallel to the main plot. One of the easiest methods to understanding subplots is to look at the different layers of your own life. From the moment you awaken in the morning until you fall asleep at night, the plot of your life story is to do what needs to be done to maintain your existence—go to work, do your job, take on and complete tasks, go home and spend time with your family, end your day with plans to repeat and improve your plot tomorrow.

Possible subplots

1. Your car is old and prone to breaking down. On the way to work, it dies for good. You don’t have the money to fix it.

2. Your son calls from college with bad news—he’s failing and needs to move back home.

3. The neighbor’s dog barks constantly but the owner won’t do anything about it.

These are simple subplots, but they can help to provide additional conflict to your story and generate suspense when needed, especially in the muddle. Dealing with them can also help to develop your main character so his actions are more believable concerning the main plot.

When choosing a subplot, make sure it has something to do with the main plot. It might be interesting to have your main character decide to go sky diving, but unless doing so provides an opportunity to have him face his fear of heights or build up his courage for what’s to come later in the main story, it would be a waste of time.

When should you start a subplot?

If the subplot is about your protagonist, you should introduce it as soon as possible. If you intend to have multiple subplots, their starts can be staggered later in the story. Let’s take subplot #3 in the suggestions from above—the barking dog. Your protagonist could be awakened by the dog at the beginning of the story. It could be a cause for constant irritation whenever he’s home and could come up a number of times throughout the plot as the protagonist tries to deal with the neighbor. The barking dog subplot has nothing to do with the main plot other than to show the protagonist’s ability to cope with the problem and his skill at dealing with hostile people. These characteristics will come in play later when dealing with the big events of the plot.

Moving between plot and subplots

An obvious back and forth between plot and subplot can come off as contrived. It’s better to weave the subplot into the main plot so that they seem one and the same. For instance, the protagonist is awakened by the barking dog on the day of the big corporate presentation—the main thrust of the plot. If they don’t get the account, he could be let go. The barking puts him in a foul mood. He phones home after the meeting to let his wife know how it went only to hear the dog barking in the background of the call. He gets home, thankful that the dog is not barking. But at 3:00 AM his peaceful sleep is once again interrupted by the barking. Solving the issue of the dog and its owner is not the main plot of the book, but it is a character-building opportunity and a cause for conflict.

So when things get bogged down in the muddle, rely on the subplot(s) you’ve already introduced and built upon to fill the gaps and move the story forward.

How about you? Do you use subplots? Any additional tips to define and utilize them?


tomb-coverMax is back! Coming this Spring, Maxine Decker returns in THE TOMB from Sholes & Moore. #1 New York Times bestseller Brad Thor calls Sholes & Moore one of his favorite writing teams.


The Basics of Endings

By Joe Moore

Here at TKZ, we often talk about advanced writing techniques that go well beyond the basics. And because of that, there’s always something here for everyone—wannabes and bestsellers. I have not been writing for very long. My first book was published in 2005. Because of that, I haven’t forgotten what it wdeadend1as like to know little about writing techniques—I had a story or two struggling to get out of my head and that’s all I cared about.

When I consider the many basic tips I wished I’d know back then, I find a strong desire to share what I’ve learned. Not that anything I suggest should be taken for gospel, but some of this stuff actually works.

So many most new writers stumble and fall out of the gate. It’s why so many manuscripts fail to get published or even get considered for publication. And a lack of appreciation for the basics is a huge source of frustration later on when things aren’t clicking. There are no magic beans or silver bullets in dealing with the basics. And despite some urban legends, you won’t be initiated into a secret society of published authors with a special secret handshake. The basics are just that: basic concepts on which to build your story without letting anything block the flow of your creativity.

Today I want to discuss the basics of creating endings.

It’s obvious that a strong ending is as important as a strong beginning. Your reader should never finish your book with a feeling that something was left hanging or unanswered that should have been completed. It doesn’t matter if the ending is expected or unpredictable, it shouldn’t leave the reader with unanswered questions. You don’t want to wind up with a dead ending.

Oftentimes, beginning writers don’t successfully bring all the elements of a story together in a satisfying ending. There’s no real feeling of accomplishment at the end. Your readers have taken part in a journey, and they should feel that they have arrived at a fulfilling destination. This is not to say that every conflict should be resolved. Sometimes an open-ended conflict can cause the reader to ponder a deeper concept, perhaps an internal one. Or a more obvious reason to have an unresolved conflict is to suggest a sequel or series. But something has to occur that will give your readers the feeling of satisfaction that the journey was worth the investment of their valuable time and money.

There are a number of basic methods you can use to make sure your ending is not a dead end. Consider ending with a moment of insight. Your character has gone through an internal metamorphosis that causes her to learn an important life-lesson. Her growth throughout the story leads up to this emotional insight that makes her a better or at least changed individual.

Another technique is to set a series of goals for your main character to work toward and, in the end, are achieved. Naturally, the harder the goals, the more satisfying the ending will be for the character and the reader.

The opposite of this technique is to have the protagonist fail to overcome the main obstacle or goal in the story. The ending may not be a happy one for the character, but he can still experience an insight that is fulfilling for the reader. An example of this would be a character who truly believes that riches bring happiness only to find that true fulfillment comes with the loss of material wealth. In the end, the goals of becoming rich are never met, but he is a better person for it.

You might choose to end your story with irony. This usually occurs when the character sets out to accomplish a goal and expects a certain result only to find in the end the result is exactly the opposite. A con artist tries to pull off a big scam only to be conned and scammed by the victim. There’s an old saying that the easiest sell in the world is to a salesman. Watch The Sting.

How about a surprise ending? There’s probably never been a bigger surprise ending than the movie The Sixth Sense. A kid keeps telling a guy that he can “see dead people”. Well guess what? He sees the guy because the guy is dead. There were audible gasps in the theater at the ending of that one.

As you decide on an ending and begin to write it, think of the summation an attorney makes right before the jury goes into deliberation. The final verdict will be whether the reader loves or hates your book. Or worse, feels nothing. Present a convincing argument, review all your evidence, and walk away knowing you’ve done all you can to get the verdict you want.




Just One More Chapter

By Joe Moore












Seasons Greetings
