Undergraduate Courses Offered in Spring 2018

MARK 1220 Marketing and Society (3 units)

The dynamics of marketing within a social and ethical context; exploration and analysis of social issues affecting marketing managers' decision making; approaches to business marketing success in line with social accountability and relevance of the business firm.

Instructor: L1 Prof PUIG GARRIGO, Coral

MARK 2120 Marketing and Management (3 units)

Introduction to marketing from the perspective of the decision-maker; controllable variables (product, price, promotion and distribution), uncontrollable variables (competition, law, society, technology, and economy), consumer behavior and marketing research.


L1, L7 Prof KIM, Jun Beom

L2, L6, L8 Prof WANG, Wenbo

L3 - L5 Prof KIM, Christine


MARK 3220 Marketing Research (4 units)

Basic research tools and procedures used in marketing research, and strategic uses of marketing research information in managerial decision making. Prerequisite: MARK 2120.

Instructor: L1 - L2  Prof MAENG, Hyun Chul

MARK 3410 Promotion and Advertising Management (4 units)

Major aspects of promotion, with emphasis on advertising: setting of advertising objectives, strategies, tactics, choice of media, budget determination and measuring advertising effectiveness. Prerequisite: MARK 2120.

Instructor: L1 - L2  Prof OH, Ga-eun

MARK 3420 Consumer Behavior  (4 units)

Psychological concepts such as perception, learning and motivation, sociological concepts such as reference groups, family and culture and theories of purchase decision processes underlying consumer buying behavior.  Prerequisite: MARK 2120.

Instructor:  L1 - L2 Prof ZHOU, Ronrgong

MARK 3460 Retailing  (4 units)

This course introduces the basic concept of retailing and its application in various retailing context. It will cover the major blocks of retailing, such as site-selection, display analysis, pricing and advertising strategies.   Prerequisite: MARK 2120.

Instructor: L1 - L2  Prof ZHAO, Ying

MARK 3480 Pricing Strategy  (4 units)

This course is designed to deepen understanding of pricing issues which marketing managers may face under some degree of market power. The course will develop basic pricing theories and concepts from economics and marketing and present managerial implications for decision making.   Prerequisite: MARK 2120.

Instructor: L1 - L2  Prof VAN DER LANS, Ralf

MARK 3510 Business to Business Marketing  (4 units)

The fundamental character of business markets and the decision-making nature of organizational customers; different approaches to business marketing, as typified in the relationships between buyers and sellers, and built around the concept of value; current trends changing the face of business-to-business marketing; critical analysis and problem-solving with respect to business market management.  Prerequisite: MARK 2120.

Instructor:  L1 Prof RAITT, Gene

MARK 4210 Strategic Marketing (4 units)

Developing a comprehensive and integrated framework for directing and managing the marketing functions of a company; methods to analyze marketing opportunities, assess competitive advantages and forecast market changes. Prerequisite: MARK 2120, MARK 3220 and MARK 3420.


L1 - L2 Prof HONG, Jiewen

L3 - L4 Prof RAITT, Gene