The Purple Cow

The DNA of any enterprise.

People say history repeats itself. Atleast, if you look deeply, it reveals a pattern.

Let’s look at entrepreneurship.

As per wikipedia,Entrepreneur in English is a term applied to a person who is willing to help launch a new venture or enterprise and accept full responsibility for the outcome.”

It could be a non-profit, a for-profit, a band, a bank or any entreprise, but the core element is taking initiative and ofcourse taking risk.

A friend of mine recently described quite aptly how any successful enterprise has one/all of these three factors, in it’s DNA. A remarkable enterprise is formed when-


A bunch of passionate people just decide to hang around with each other until they change the world. Ex: The Beatles


A guy or two stumbles onto something spectacular. A smart solution. An awesome algorithm. Now, they need a problem to use this for. And continue using this for.    Ex: Google.


A team of thoughtful individuals found a problem. They may or may not have the best solution yet but they want to chase the problem to death. Ex: Grameen Bank.