M Space designed the brand identity for Zipcar, a new consumer-powered car sharing company. At the time, Zipcar was relatively unknown and had formidable competition from entrenched car rental companies like Hertz and Enterprise. By defining the company’s unique premise and lively personality, M Space created a brand mark that’s recognizable on everything from business cards and mobile apps to advertising and moving cars on the road. Zipcar’s well-liked brand image has continued to guide the company in its rapid growth into a publicly-held international brand.