By understanding the industry and the demand in the masses, Abhay took the initiative of fulfilling the need of the segment. By tapping into the B2B segment Pretty Packings works with channel partners and new age women entrepreneurs to help them start their own businesses.

With Magnificence’s know how and expanse of knowledge, “why let this be only for the prestigious and the known. Why not cater to those aspirations and desires to make everyone feel royalty”. Taking a cue from his parents and MAPP, the venture aims to empower smaller and businesses and partners to give every gift and celebration a touch of panache.