Search volume based on trends is ever-changing. Twitter, YouTube and news aggregators are great resources for identifying popular trends. Take advantage of trends in your field as well as trends in business, technology, local, pop culture and world events to promote your product. You can garner significant web traffic by beating your competitors to the punch.
An SEO audit that just includes some marketer telling you what they think is wrong might be helpful, but it’s not a true audit. You should require professional tools involving research and algorithms to be used in addition to professional opinions. Why? Because those tools were created for a reason. Whether your SEO audit pulls from sites like SEMrush or Screaming Frog SEO Spider, they should have data backing them up.
