How to build your own Facebook Ad list of a hard-to-define or very specific group:

If you’re targeting a group that is hard to refine a list of, say you’re trying to target a very audience, say that you are going for wives of military men. You can go and set up a quick, very basic viral Facebook with tons of photos that prompt likers to “share if you agree”. For example, “Share if you married a hero”. Then, use the “likes” list to target to a very homogenous group.

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Category: Designing and Testing Ads on Facebook