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By: W.B. USA
635 N. Twin Oak !a""#y R$ %&5
San 'a()* CA +,-6+
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E2ai": /in3*4wa5#(67in#.)*2
W#6i5#: www.wa5#(67in#.)*2
This is an introduction on how to determine the best way to do water a water
project and be self-sustaining or very profitable. It is written for any group or person that
would like to do any type of water project. WB U! has been in the water purification
business for over "# years and has supplied water purification e$uipment to over #%%
water businesses worldwide. &ur main focus has been on drinking water projects such as
water refilling plants' water in bags' water in sealed cups' water stores' bottling plants and
commercial applications such as pharmaceutical plants. We have also supplied e$uipment
for U.. embassies' (otary )lubs' churches' schools and humanitarian water projects.

Water has become one of the world*s biggest issues both in the lack of water and
the $uality of water people consume. +very day close to "%'%%% die from consuming
unsafe drinking water and over half the hospital beds worldwide have people in them
with water borne illnesses' of them over half are children under five years old.
,oing humanitarian water projects based on a social enterprise can save many
lives' help preventing many illnesses' and many other benefits such as loss of work'
income and missed school. By providing safe drinking water at a low cost' this can also
make a non-profit group self - sustaining or as a business be very profitable. To give you
an idea as to how profitable this is' we have a customer that has been open in .hana for
just over si/ months and is netting over 0"%'%%%.%% U.. a month now. 1is project sells
water in plastic bags for two U.. cent per half liter2 while the cost to produce is about
one cent each. &ne of the key factors is to sell the water at a low cost and make money on
the volume. In many areas people will bring their own container to be refilled and buy the
water for "%-3# cents per gallon. 1ow you sell the water will depend on the project type
and conditions in your area. 4or a non-profit water project to be self-sustaining it is
possible to sell the water as low as five cents per gallon. If there are any ongoing
e/penses such as maintenance and filters the project must charge something in order to
make the project self sustaining.
When deciding where to do your water project there are many different types of
locations and you need to think about several important business factors when picking a
location. There are thousands of cities that have a population with over 5%'%%% people
that have a great need for safe drinking water' including some of the world*s largest
cities. 4ifteen of the twenty largest cities in the world have poor water conditions and
many lack water all together in the urban slums. To do a project that has a cost of
03%'%%%.%% it would be much better to provide water to as many people as possible. It is
much more profitable to sell 3'%%% gallons per day at ten cents than #%% gallons at twenty
cents. To have a successful water project there needs to be a value for the water' yet must
be affordable for the local consumer population.
6ost of the populated areas in countries are established close to a water source2
such as rivers' lakes' springs' and underground sources such as wells. !s the population
has grown in populated areas' so have the contaminants levels. 6any of the water sources
have not had any or very little testing for the water $uality for known contaminants and
the source of contaminants is also unknown most of the time. The source of contaminants
will very widely from natural contaminants' industrial runoff' mining' pesticides'
fertili7ers' illegal dumping of waste' human and animal waste and natural biological
growth in the water.
When considering locations for doing any sort of water project the urban slums
are one of the areas with the greatest needs and are often most forgotten. 6ost urban
slums do not have any water there and must be carried or trucked in. ome of the slums
are also located on river or waterways that are e/tremely contaminated. The number of
people living in the urban slums varies from a few hundred to over a million people. In
most of the slums people have to boil the water to make it biologically safe' however the
water still has many other contaminants in it.

To see just how bad the conditions are in the urban slums you should see the
movie 8lumdog 6illionaire'9 which shows just how bad life really is. To boil the water
is much costlier than it is to purify the water making free of contaminants. 6ost of the
people living in the slums are hard working people with very little education if any. The
income level for most of the people there is less then five dollars a day and for many as
low as " or 3 dollars a day' while some cannot find any work. ome of the slums do not
have any water source close by and mostly the women and children have to get up very
early to go and get water from hand dug wells that will only yield small amounts of
water. This prevents them from working or going to school' with no future of a better life.

! few of the urban slums of the world
&. 4or humanitarian type projects most groups in areas have simple wells in
villages in areas like !frica. There are so many projects like this because a hand dug well
will many times run dry in the non-raining times of the year' and open wells have major
contaminant problems from runoff. The biggest problem with this type of project is what
happens when the well pump fails' how they will fi/ it and where would they get the
parts. 6any times there is no one on site that has the training' the tools or the parts to fi/
it. If you do a well project it is best to make sure there are tools and part left onsite. :ou
should train several people on how to maintain the e$uipment' how to fi/ it' see them fi/
it and have a system with basic electrical component and universal parts.
,. 6edia filters are a very common type of filter where the water flows through a
type of media2 sand and carbon are the most common type of media. There are many
humanitarian type water projects where a simple sand filter is used. In many of the larger
cities in most countries it is also used in the large water plants to remove larger biological
and suspended particles in the water. The very simple media filters are sort of like a
bucket with sand and a drain pipe for the pure water to flow out of' where as the more
advanced media filter can be very large with an automatic backwashing system built into
the units and re$uire a pressure pump. They are also used with other media to remove
many simple problems with water and as pretreatment for more advanced filtration such
as reverse osmosis.
3. The most effective means of filtration is membrane filtration commonly called
reverse osmosis. In areas that have certain types of contaminants in the water reverse
osmosis is the best way to remove many very harmful contaminants. With reverse
osmosis you will also need a good pre-treatment system and a post delivery system.
There have been thousands of water projects where the water was not tested or
was just tested at the startup of the project. It is very important to test the water on startup
and at least every ; months depending on the type of project and the e$uipment used. To
give you an idea as to why this is important' in the "<=%*s there were a lot of wells
drilled' over 3'%%% in India and Bangladesh that were tested on startup. !fter a few years
of operation many of the wells were pulling water through the a$uifers that had arsenic
levels over "%% times higher than the World 1ealth &rgani7ation*s guidelines. By not
testing the water' millions of people became ill and many died. This was not on a small
scale' there were 3#-5% million people drinking from them.
When doing a water filtration project it is very important know what is in the
water to engineer the best treatment methods and determine what type of e$uipment is
needed. There are many contaminants in water that may be safe to drink' but can cause
problems with the e$uipment. This leads to much higher maintenance cost and poor
performance of the e$uipment. In many projects there is e$uipment that has been
installed that is not needed and also raises the cost of the project. T* $* a :(*;#)5 5<#
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n##$#$. Testing your water can prevent many problems. In some cities or areas the local
water company will have test results' so do your homework.
". ,etermine the location> The location for many water projects is going to be the
most important decision to the success of the project. If you are going to be doing
a customer self serve where people bring the bottles to you for refilling it needs to
be where the people can find you easily and not far from where they live. :ou
should have ample parking and easy access to the parking area.
3. :ou should write down project goals. )reating a business plan with your final
goals is a must and will help to develop your project.
5. Where is the water going to coming from? !s part of determining the location you
will need a good amount of water. If you are going to be using a city*s water
supply you need to make sure it is not off for long periods of time and the
pressure is good all the time. If you don*t have a good supply of water you need to
think about your options' one being a well @boreholeA or to buy water from a bulk
water truck. Both will cost you more in setup and operating cost.
B. What type of electrical do you have? In some areas or cities you may only have
one option as for the voltage or phase' which you need to know. Is the electricity
on all the time or only on for a few hours a day? If the area is known for power
failures you will need a generator and the type you use will depend on how much
or often it will be used.
#. !fter you have determined the above you need to get your water source tested to
know what e$uipment will be needed or not needed.
;. Ce/t you need to determine how pure you need or want the water to be. There are
many wells that will produce safe water without a lot of e$uipment. In many cases
the water will be un-safe from a well or city supply without treatment.
D. )ost is always a factor in setting up a plant' many time people will start with a
smaller capacity plant and add to it or upgrade later' but to do this you need to
plan ahead. In most cases this is not hard to do. :ou can always start smaller and
e/pand later. It is always best to plan on a higher $uality of water so a competitor
does not come into the area and possibly take your customers away from you.
=. 1ow are you going to package the water? The cost to produce a very good $uality
of water is about 0%.%%" U..,. per gallon @5.D=# litersA. To package it can cost up
to 3# times more' depending on cost. This is why it is best to have reusable
packaging and it is much better for the environment. In many countries or areas
there are different types of bottles that are available at a low cost. Using a larger
bottle that is "-5 gallons or B-"3 liters that can be refilled many times' and is the
best way to go due to the packaging cost. The smaller throw away bottles like .#-"
liter are very e/pensive and re$uire a much bigger plant and more e$uipment. In
a lot of the third world countries getting bottles can be more of a difficulty. In
areas where there is not a good supply of bottles many will use a plastic bag that
is sealed. This is where you use a machine called a form' fill and seal. It takes
rolls of plastic and makes a plastic bag' then fills it with water and seals the end.
By using rolls of plastic you can package water at a very low cost and the bags
cost less than one cent to produce for a #%% ml. bag. The one big drawback to it is
in many areas the bags have created a lot of trash and the plastic bag does not
degrade for a very long time.
<. What si7e does the plant need to be? The si7e of the water plant is determined by
what type of project and the amount of e$uipment that will be needed. 4or a
simple water plant that is refilling bottles that customers bring into the plant that
has a good water supply' 5% s$. meters @5%% s$. ftA of empty space will work fine.
If you have a poor water supply you would need an area for the raw water tanks
which will re$uire more space. When you do bottling you need even more space
for the bottling e$uipment and to store a lot of bottles. The plant si7e needs to be
determined after you know what e$uipment you will need and the amount of
storage for the type of packaging you will be doing.
"%. &ne of the most important considerations that needs to be looked into is the
technical support and replacement parts should you have a problem. 6any times a
project will have a problem and no one knows how to fi/ it' they will not have the
tools to repair it' or worse yet will not have the components needed on
replacement parts. Eroper training for any project is very important and is a mustF

etting the sale price of water is going to be very important for any project' even
non-profit projects. !ll water that re$uires any cost needs to have a price so that people
do not take advantage of it' i.e. such as reselling it or washing clothes.
In for-profit water projects you need to establish a cost so that the people will be
able to pay to buy the water. :ou can not sell .# liter of bottled water for a dollars and in
many areas people cannot even pay twenty five cents for it. :ou need to have the product
that people can afford on a daily bases. It is best to research what other products are
selling for in the area' but also consider selling at a low cost in the bottle refilling
stations. ,o not forget about supply and demand' if people cannot afford it they will not
buy it. It is always better to supply the masses than to go for a very small market share. In
some markets you will find that the competition is very high for a product so the demand
for your product needs to be high.
!s water travels over land or through the ground' it dissolves naturally occurring
minerals and may pick up substances resulting from human activity or the presence of

ubstances that may be present in source water include> biological contaminants
@such as viruses and bacteriaA' inorganic contaminants @such as salts and metals2
pesticides and herbicidesA' organic chemicals from industrial or petroleum use' and
natural or man-made radioactive materials.
tarting your own name brand is very important for any group that would like to take a
water business to a higher level. When developing a name brand there are many key
factors to doing this. Guality of the product is one of the most important issues that needs
to be addressed and must be consistent. If you are starting a bottling line' cup product or a
retail water store they need to be uniform in design and look. When having a major brand
and you have a problem with one product it can potentially put you out of business' so it
is best to keep the $uality of a very high standard for the market. &ne of the most
important things that need to be done is to get your product name in front of the public.
This should be done by as many ways as possible' by having a clean store front with
logos' logos on clothing for the employees and delivery trucks if you are doing delivery'
even for your wholesale accounts. Hogos should be on all your advertising material and
you need to keep your name out front. When e/panding your brand name' it best to focus
on a larger market of say "%%'%%% plus people' by doing so you can e/pand out from one
point to cover the area with more local water plants. :ou need to remember that to do
advertising to an area that is a larger market it cost the same if you are using the media
like newspaper or radio to promote one plant versus five plants.
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Wholesale opportunities are one of the best ways to distribute water because of
the return on a higher volume and benefits to both the water project and customers.
Wholesaling water often results in greater profits' covers e/penses all at once' increases
the area that the water will reach and serve' creates jobs for wholesalers' and is also more
convenient for customers. In many developing countries water wholesaling is done
through local water delivery services and selling water in $uantity to small stores'
businesses' and factories.
Wholesaling water can be very beneficial for water projects and water enterprises
in the operations of the project. Wholesale water sales are more profitable because you
are selling a larger volume at a slightly lower price' bringing in more revenue through
large purchases by wholesalers. This is beneficial because it can cover the project*s
e/penses with the purchases from one or several wholesalers' making any additional
revenue from customers and other wholesalers a source of profit. !lso larger distribution
will increase the service area and target market that the water will be available for' giving
you a larger and more widespread customer base.
!lso there are benefits for the customers as well with wholesaling the water. 4irst
and foremost it is more convenient for the customer to obtain the water if receiving from
a closer location such as a small convenience store or water delivery service. !lso' it can
create employment opportunities as people can take on the role of a water distributor
through a water delivery route. &verall' wholesale water sales can be beneficial to both
the enterprise and its customers.
P(*;#)5 F7n$inA
6any people feel that water enterprises are not a low cost project and because of
this many people e/perience difficulties in allocating funding the startup of a new water
project. There are several different ways to fund projects based on the project goal. 4or
completely humanitarian projects the majority of the funding comes from humanitarian
foundations' rotary clubs' relief aids' grants' government funding' church organi7ations'
developmental banks' and charitable organi7ations. 4unding from groups like these
however does not supply funding for individuals looking to start a humanitarian water
In the case of an individual wanting to establish a humanitarian water enterprise
sources of funding include but are not limited to developmental banks' private investors'
business loans' community groups' and grants. The developmental banks allocate funding
for the development of new areas and technologies within the area when funding is
available 1owever' funding is not always available through developmental banks. !lso
the private investors and business loans allow for an individual to access funds for the
project startup while paying pack interest rates' which is a concept similar to microloans.
!lso water enterprises are of interest to many communities which may have funding for
individuals with the knowledge of establishing a successful and sustainable water project'
because ultimately the community members are the beneficiaries. .rants are given to
individuals and groups looking to establish non-profit water projects for the benefit of the
general public.
When looking for funding it is important to consider all avenues of funding
programs. It is possible to receive funding from group programs which are privately
funded through local non-profits or foundations. This will work with groups like the local
(otary )lub' where a group of members will provide the funding as a group and receive
payback through profits. ! proposal such as a secure contract for the sale of water to
larger organi7ations and factories established before the project startup will aid in
receiving funding because it establishes a contracted sales plan to cover the costs of the
project' pay back startup costs' and make the project a 8bankable9 business. !lso if
establishing funding through an action group such as a local (otary )lub' a proposal
similar to that stated above can be used to contract the sale of water to the businesses of
the (otary )lub members' which guarantees both parties will receive the benefits. The
enterprise operator will have a contacted income for repayment of the startup costs while
the businesses will receive higher $uality water at a better price. This can be done
simultaneously while operating the enterprise for humanitarian water purposes as well.
Eredetermined sales contracts may also be helpful for individuals looking to start a water
enterprise because it gives the enterprise immediate income for repayment of startup
costs or any loans received to fund the project startup.
WB USA is looking for companies or individuals that would like to start out in
the water business. :ou would begin by setting up and owning one or two water
businesses. :ou would then start to sell e$uipment to others for water businesses as a
tocking ,istributor.
!fter the sales have grown to a good number of sales per month' we would then
begin to work with you to manufacture e$uipment. :ou will need to start out with a
small' but strong sales force after opening your first Water business and then e/pand the
business. This would work out to be a win0 win business for all involved.
WB USA has over fifteen years e/perience building and installing e$uipment
world wide. We have a proven track record to make your business grow and become very
profitable. By achieving what we have done in many countries' we have a proven
business plan that works.
WB USA offers something that is important to any business. That is selling a
product that you feel good about and also knowing that it*s a win-win for all involved.
We will work with you to help you develop the market in your area. We will also train
your technical staff on how the e$uipment works along with trouble shooting and
maintenance as well as working with you in other business aspects.
We at W.B. U! would like to work with you to develop your drinking water
projects and to help make your project as successful as possible. Elease feel free to
contact us about your needs and with any $uestions you may have.
Thank you'
Bruce Wilkinson