What colour reflects your business?

What colour reflects your business

Colour gives your brand personality, it influences the mind on both a conscious and subconscious level, creating a reactive and often emotive response.

A brand is about communicating your company’s values and raising your profile, so the use of colour can play a critical part in telling your story. When employed correctly, colour can reward your brand with immediate recognition, a sense of purpose and standing; but it can also have a negative impact with the potential for audience dissociation, confusion and even distrust.

See our article on defining brand colours and how they communicate to your audience.

Related categories: Brand and corporate ID