Successes and Challenges in Location-Based Marketing

Wednesday, March 20 | 2 p.m. CST

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The idea of location-based marketing and geotargeting isn’t new, but understanding and effectively selling location-based audiences remains a challenge for most digital sales teams. Advertisers and brands are also faced with a myriad of tools, jargon, and technology which makes what should be straightforward process more complex than it needs to be.

In this 30 minute webinar, Reveal Mobile begins with a brief “Geotargeting 101” overview. The content then dives into real-world examples of what makes successful location-based campaigns, how to win more business and revenue with them, and which challenges to expect and how to avoid them. The webinar concludes with a look towards the future of location-based marketing.