Keys To Researching Competitors And Keywords

The Importance Of Researching Competitors And Keywords

When it comes to online business, search engine optimization, or SEO, can make or break you. It doesn’t matter how great your website is if your potential customers never see it. The key to being seen is knowing what keywords your customers are searching for and finding ways to rank highly on the major search engines so that potential customers are able to easily find you when they go looking.

First, you need to think like your customers. For example, if you run a carpet cleaning company in Austin, TX, your customers will likely search for terms such as “carpet cleaning Austin.” Tailoring your website so that you match the keywords that your potential customers search for is the key to getting seen by the right people.

Next, you need to take a look at your competition. Some keywords are more sought-after than others. This means that it can be hard to rank for some terms. In the previous example, trying to target the term “carpet cleaning” in general will be much more difficult, as you will be trying to compete with every other carpet cleaner that has a website online, as well as all of the websites offering tips and advice on cleaning your own carpets. The simple addition of “Austin” will target exactly who you are looking for – people in need of carpet cleaning in the city of Austin.

Another thing to take a look at in addition to your keywords is the actual websites of your competition. How does their website compare to yours? When people are shopping around, looks do matter, and a website that is slick, easy to read and navigate, and loads quickly will be more likely to snag the business of a customer than one that is clunky or looks like it hasn’t been updated since the 1990s.

With internet access more prevalent than it has been in the past, it is more important than ever to take a good look at your website. Making a few simple changes to how you approach business online can make a huge difference in the amount of traffic your website sees. Since more traffic often equates to more sales, it is crucial that this element of your business is not neglected.

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