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Championing women since 1922 - when they designed the world's first naturally contoured bra - Maidenform are the last word in lingerie confidence. From flawlessly fitted bras to sleek shapewear, this brand celebrates all things feminine and will give you the silhouette to match.


Sensuality meets practicality atMaidenform, with beautifully fitted separates that are designed to give you confidence underneath your clothes. Lacy thongs will solve VPL under slinky pencil skirts and dresses, while t-shirt bras are great under everyday tops and sweaters. Lacy push-up bras will give you a boost under a blouse or a plunge neck top. Match them with French knickers, or take them to the next level with a suspender belt and stockings. Finish off the look for the bedroom with a silk dressing gown and a pair of heels. Longline bras answer the underwear as outerwear trend, taking inspiration from retro bralets. Wear yours with a sheer shirt to flash the design like a style pro.