A to Z of Making It, Music, My Stories

Lifers and Record Labels

Once upon a time, the record labels searched for talent. Known as the self-appointed gatekeepers of culture; if they believed you were good enough, they would sign you and market you. They would give you money to go away and write songs. Some of those songs would end up on album, some as b-sides, some would be given to other artists and some songs would just remain as demo’s.

What the labels failed to tell the artists, is that the label would own all of those songs and the money the artist received as an “advance” would need to be repaid back to the artist.

Today, the labels are a very different beast. All they want is something they can sell. And they do that by copying what is successful.

So what we have is a plethora of acts that all sound the same.

Sound familiar.

Of course it does. Go back to the Eighties.

In 1983, Motley Crue broke out and suddenly the labels signed bands that looked and sounded like Motley Crue.

Quiet Riot, Ratt, WASP, Kix, Krokus and Mamas Boys are a few bands that benefited from Motley Crue breaking out of the L.A Sunset Strip scene. The labels even made bands that didn’t look like Motley Crue, look like Motley Crue. Accept, Fastway, Helix, Saxon, Kiss, Tygers of Pan Tang and Dokken are a few bands that had a “look and feel change” to their wardrobes.

Then Bon Jovi breaks out towards the end of 1986 with “Slippery When Wet” and suddenly we have the labels signing bands that look and sound like Bon Jovi. Plus they also make bands that didn’t sound like Jovi, create albums that sound like Jovi. Kiss delivering “Crazy Nights” is a perfect example of a pre-existing band delivering a Bon Jovi sounding album.

Then two years later, Guns N Roses breaks out and suddenly we have the labels signing bands that look and sound like Guns N Roses. Roxx Gang, Skin N Bones, Bullet Boys, Plus they also make bands that didn’t sound like Guns N Roses, create albums that sounded similar.

Thrash metal as a moment broke out by 1985 and suddenly we had a plethora of labels signing bands to write thrash music. Then Metallica breaks out commercially with the Black album in 1991. This time the labels didn’t sign any new acts, but all of the trash bands on labels were asked to deliver albums that sounded like the Black album.

Then Nirvana breaks out and brings the sounds of Seattle to the masses. So what do the labels do? They drop nearly every hard rock/metal act and go and sign acts that play the Seattle sound. They even get existing bands to look like Seattle. I remember Megadeth wearing flannel shirts in 1994. Same deal for Motley Crue with Corabi on vocals. Metallica went even more Gothic/Surrealism/Industrial  like with their look in 1995.

See a trend happening here.

The labels didn’t give a shit about the artists. Once the artist stopped selling, the A&R reps stopped calling.

So what do we have in 2016?

It’s all about the money. The label is only interested if you can generate dollars, right off the bat because in the past, all of the money was in the recordings. But the artist also wants to be paid as soon as they put up a song or an album for release. What happened to the saying “It’s all about the music”?

Sure, money is important, but in reality (and between the Seventies and the late Nineties), only 1% of acts who crossed over, got paid some serious dough. The others got advances, which they had to pay back from sales. This in turn led to a lot of artists classed as unrecouped. And while in the past, the money was in the recordings, today the money is in the touring and all the rest that comes with it.

But the money tree is changing. There will be more money from recordings again as streaming gets more market share and revenue rises. The labels are making more money now than they’ve ever been.

While a lot has changed, one thing that hasn’t changed is that good records still sell and remain in the charts and in the public conversation for a long time. While in the past, MTV made bands into Platinum stars and built their careers overnight, today’s quest for stardom is more in line with that of the Seventies era, which was run by rock bands.

And what did the rock bands do?

They wrote music, played shows from city to city. TV was irrelevant for success in the Seventies and it’s irrelevant again in 2016. The only time TV sold music was during the Eighties and Nineties when MTV led culture.

In the Seventies, you built up your career, from band to band, city to city, cover band to cover band and whatever else you could do that put you in front of a live audience. Today you build up a career online, from YouTube video to YouTube video, from Facebook post to Facebook post and whatever else you need to do to get your name in front of people.

We’re never going back to the past. To participate in the present, it’s all about earning and maintaining attention. Financial rewards come many years after, but you need to be around to capitalise on it, building that ongoing relationship with your audience.

Which means you need to be a lifer in music.


Work Ethic Of Our Fallen Idols Is No Different From Generation to Generation

Music is forever.

Our heroes will die or already have died but their music lives on.

With the power of internet it should be every persons goal to continue to reach new generations of fans, so that they too can also benefit from hearing the work of musicians like Paul Kossoff, Dimebag Darrell, Randy Rhoads, Jimi Hendrix, Chuck Schuldiner and many more.

Paul Kossoff’s career was short at 25 years of age. As a guitarist he was always looking to “have a jam”.

Randy Rhoads just wanted to play guitar, evidenced by taking classical lessons while on tour with Ozzy and then receiving a punch in the face when he told Ozzy that he wanted out.

Jimi Hendrix was always booking studio time and running his different bands through jam sessions over and over again.

Chuck Schuldiner was a technical death metaller who just wanted to be a guitarist in a band and he finally achieved that dream with “Voodoocult” and the progressive “Control Denied”.

One thing that all of these musicians are renowned for regardless of what generation they come from is their prolific musical output, their jamming ethic, their hard work and devotion to the lifer lifestyle of the music business.

Paul Kossoff was involved in 10 studio albums and 2 live albums between 1969 to 1976. Talk about jamming up a storm.

Jimi Hendrix was prolific. Apart from the official releases (three within a year), Hendrix created a musical vault so deep, his family members are still making money from his legacy.

Dimebag Darrell had 4 independent releases and close to 10 years of experience under his belt before “Cowboys From Hell” opened the door for a bigger stage to play on.

Chuck Schuldiner was involved in 9 albums between 1987 and 1999.

It’s always been tough for new bands or artists to make it. From the sixties to now, that toughness hasn’t changed.

The difference between then and now is that there are so many more people making music which in turn makes the current state of the music business highly competitive.

Seen a shortage of ticket sales recently for bands that work hard.

Seen a shortage of ticket sales for the classic rock bands lately.

Of course not.

The music business is thriving. And it is also cram-packed with music that it’s hard for a lot of music to find an audience. There is a reason why Spotify has over 4 million songs that haven’t even been played.

And if any artist wants to be in the hard rock/metal game, then the bar is set very high.

You need to compare yourself to Led Zeppelin, Black Sabbath, Deep Purple, Bon Jovi, Judas Priest, Iron Maiden, AC/DC, Pantera, Megadeth, Free, Ozzy era bands, Motley Crue, Queensryche, Free, Jimi Hendrix.

In the end the importance and essence of great rock music will never fade away and that bar that is sitting very high, will just keep on going higher.

A to Z of Making It, Music, Unsung Heroes


If you want to have a career in the music business “Lifer” is a term that you need to get used to. You need to be in it for life.

Look at Mike Portnoy. He is a lifer. He lives and breathes music. In his youth, he worked in a record shop and substituted his pay for records. It shows his life commitment to music. Since December 2010, he has pushed out new music on a consistent basis and he has toured non-stop behind that new music. I can’t say I like everything from the bands that Portnoy is involved in, however he understands the current music business. And as much as the metal and rock bands don’t like it, the music recording business is not about releasing an album of 10 songs or more every two years and then touring behind it.

The recording business is about releasing music consistently. Capturing that spontaneity. When music is too thought out it loses its soul. It becomes processed. Even though I am not a big fan of “The Winery Dogs”, I do appreciate the soul of the songs, that loose feeling that anything could happen. This brings to mind a quote from Kevin Shirley who was the producer on the Dream Theater “Falling Into Infinity” album. He loved the original solo take that John Petrucci did for the song “Hollow Years” because it had this spontaneous feeling to it that fit the mood of the song. However Petrucci didn’t like it because it wasn’t precise enough and of course, Petrucci ended up re-doing the solo section to make it precise.

Going back to Portnoy, in 2011 he was involved in the Adrenaline Mob EP, the Neal Morse “Testimony 2” album as well as a tribute album to The Beatles (with Paul Gilbert, Neal Morse, and Kasim Sulton) called “Yellow Matter Custard – One More Night in New York City”.

2012 saw the release of the Adrenaline Mob album “Omertà”, the Flying Colors self-titled debut album as well as another Neal Morse album called “Momentum”.

2013 saw the release of a covers album from Adrenaline Mob called “Covertà”, as well as the self-titled debut from The Winery Dogs. In addition, live releases came out from the “Portnoy, Sheehan, MacAlpine and Sherinian” 2012 tour called “Live In Tokyo” as well as the Flying Colors 2012 European tour called “Live in Europe”.

2014 will see a new Transatlantic album called “Kaleidoscope” as well as the new BigElf album that Portnoy played drums on called “Into The Maelstrom”. Also in the pipework’s is a new Flying Colors album and a live release from “The Winery Dogs”.

In amongst all the studio time of the official releases, Portnoy was on the road, touring. That is a lifer to me. He implored Damon Fox from Bigelf to carry on when he thought about throwing in the towel and even stepped up to the plate to play drums. That is a lifer inspiring another musician to also become a lifer. It’s contagious.

What about bassist, Marco Mendoza? Who you say?

The first time I heard Marco was on the Blue Murder album “Nothin But Trouble” released in 1993. He then fell in with John Sykes, appearing on “Screaming Blue Murder” in 1994 and then on John Sykes’s solo album in 1995 called “Out Of My Tree.” He also appeared on the 1997 albums “Loveland” and “20th Century Heartache” and “Nuclear Cowboy” released in 2000. That year also saw a Thin Lizzy (this is the version that John Sykes put together in 1994,with guitarist Scott Gorham, keyboard player Darren Wharton and drummer Brian Downey. After a few one-off concerts, the band toured more consistently from 1996 until 2000, with Downey being replaced by Tommy Aldridge) live release called “One Night Only” as well as his involvement with David Coverdale’s solo album “Into The Light.”

Real musicians are lifers. He hasn’t had that hit single or appeared on that hit album, but that doesn’t make Marco any less successful.

He spent time with Ted Nugent, went back to John Sykes, then jumped ship to Whitesnake, while still continuing with the John Sykes Thin Lizzy project up until 2009. That project then became Black Star Riders. In between he appeared in Lynch Mob and their Smoke and Mirrors album in 2009. He is going to tour Australia with the band “The Dead Daises” led by former Noiseworks vocalist Jon Stevens.

Would you say that Marco Mendoza has been successful at his music career?

Marco has played with two of my biggest guitar influences in John Sykes and George Lynch. He is a great vocalist and from watching the live Whitesnake DVD from 2006, he hits those highs that Glenn Hughes did in “Burn”.

He has never been without a decent sized gig and if he is, he has his little solo band and his jazz three-piece project that play the bars and the clubs. The bottom line is that he is working non-stop. He is a lifer when it comes to music. That is why he is still around. While record labels whine about the lack of recorded sales in a society where streaming has won the war, Marco is the definition of the long hard slog to have a musical career. A lifer. Excellence is the key. That is why he is in demand. He fits in well, is professional and he doesn’t have a social media presence.

You want a career in music, prepare to be a lifer.


Chaos + Disruption = The Music Business




















What are the benefits of going independent?







2019 Crystal ball predictions;




TesseracT – will become the next Pink Floyd.


Avenged Sevenfold – will become the new Metallica.


Shinedown – will be bigger than what Aerosmith ever was.

Volbeat – will remain relevant in their niche genre.




Trivium – will deliver an astounding progressive technical metal album.

Killswitch Engage – will remain relevant in their niche genre.



Lets see how it pans out.

A to Z of Making It, Music

What Can Daft Punk teach the rock/metal heads?

Daft Punk entered the charts this week at Number 1, moving 339,000 copies of their Random Access Memories.

So what can other genre’s learn from Daft Punk.

1. You need to be in it for life.  That is the committment needed to music.  Instant successes do not end up having a career. There will be times when doubt rears its head, and trust me, it is a hard obstacle to overcome.  It’s a normal feeling to just walk away.

Vito Bratta from White Lion is one example.  He just walked away from it all, where Mike Tramp (White Lion vocalist) and James  Lomenzo (White Lion bassist) have just kept on going.  Mike Tramp formed Freak Of Nature, then went solo, then reformed White Lion with a whole new suite of musicians and is not running solo again.  James Lomezo went with Zakk Wylde into Pride and Glory which morphed into Black Label Society, as well as a stint in Megadeth.

How many bands break up because they do not have instant success?

2. You need to engage your fan base.  The fans are loyal to the artist, not to the record label.  The fans will talk about the new song or the new album, they will spread the word and share the new video clip.  That is how marketing is done today.  Forget about the scorched earth marketing policy of Bon Jovi, David Bowie or even Black Sabbath. If no one is sharing your work, it’s time to create new work that is better.  It’s time to start engaging.

3. Excellence.  I don’t even like dance/electronica music, however I still dig the single Get Lucky.  It’s got that classic seventies funk disco vibe in 2013.  You need to be able to find your voice.  For any artist starting off in music it normally means writing songs in a style similar to what your heroes write about.  If that is your voice, cool.  However i suspect it isn’t.  Refer to point 1, you are in it for life.

TesserAct said that they put screaming vocals in their songs when they where starting out, because that is what was expected of bands in the Djent movement, however they never liked screaming vocals.  Check out their new album, Altered State.  There is not one screaming vocal line in it.

4. Streaming is king.  65% of Daft Punk’s sales came from digital downloads.  In addition, the buzz created by the fan base caused high streaming on Spotify. The Get Lucky – Radio Edit has been streamed over 33 million times.  Other songs from the album have been  streamed more than 10 million times.  Of course the RIAA will still scream piracy, and order that Google take down links via its search engine.

Compare this to say Stone Sour (I’m only using Stone Sour as an example as they have a new release), where Absolute Zero is getting close to the 2 million streams.  The only song from Stone Sour that has broken through the 10 million stream mark is Through Glass and that is from an album released 7 seven years ago. Songs from House of Gold and Bones Part II are not even in the million stream range and I really like that album.