• $34.99

Publisher Description


People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things.


Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others?


Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This audio book is for anyone who wants to inspire others or who wants to find someone to inspire them.

Business & Personal Finance
Simon Sinek
hr min
1 July
Gildan Audio

Customer Reviews

Tzettler ,

Amazing book!

Best business book I have ever read!

Aylin1289 ,


Highly recommend! I really enjoyed listening to this audio. Thank you!

Tuma Tailor ,

Highly recommending

This book just gave me a deeper understanding on how to take on challenges and opportunities, always ask yourself WHY!

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