What inspires Bogobrush designer and co-founder, John McDougall?Minimalism.

playing cards

“Minimalism to me means finding the essence of what a product wants to be. Many designs express a minimal aesthetic, but ignore the functional soul of the object itself. This deck of cards by Joe Doucet is a perfect example of a simple product, honestly reflecting its essence.
The toothbrush world has been putting out an endless excrement of product that ignores the scientific reality that complex bristle patterns, grips, and motors simply do not improve efficacy in any large or measurable way. We like to think that Bogobrush is the essence of what a toothbrush wants to be. Nothing less, nothing more.”