This Week’s Best Pitching Advice

Proving, in case you doubted it for second, that showbiz is everywhere:

Pitch Any Idea in 15 Seconds
by Thorin Klosowski

Ever needed to quickly convince a friend to go to your favorite restaurant instead of theirs? Or maybe you’re trying to sell an idea to someone? A well crafted pitch can convince people in a short amount of time, and Forbes outlines exactly how to do it with a message map.

Forbes concentrates on using a quick pitch to sell products, but it’s just as applicable to selling an idea. They suggest using a message map to craft the pitch and breaking it down into three steps:

  1. Create a Twitter-friendly headline: Basically, create a short, one sentence pitch of your idea. For example, “Sloppy Joe’s BBQ Shack sells wings, beer, and Oreo-based desserts.”
  2. Support the headline with three key benefits: These are the three reasons why the person should care about your idea. To continue our example above, “The shack has a cheap happy hour, they were voted the best wings by Your Favorite Magazine, and they have clean bathrooms.”

Read it all

And don’t forget to watch this:

2 thoughts on “This Week’s Best Pitching Advice”

  1. Either you are jerking me off, or you don’t have a clue to what you’re talking about. I don’t even believe that pitch would sell whatever it is he’s selling. In fact, 3 seconds later I can’t even recall what it is he’s selling. C’mon, Lawrence! Where did the magic go? gs

    1. Aw, ger. Be a more positive person. As for where the magic went – have you ever found anything about pitching to be magical? Get serious, dood. It’s a necessary evil, and I mean really evil.

      The magic is where it always was. In the WRITING.

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