Mr Zephyr Bloch-Jorgensen

CEO and Founder of MAP Biotech - Better Wellbeing

What is well-being? How do we create it personally, in our relationships, places of work, and societies? Zephyr is fascinated by these questions because what we know about well-being correlates strongly with a better immune system, longer life, and happiness. Improved personal well-being also makes societies healthier and more resilient. However, the science of well-being remains at an early stage with very little known about the upper end of the well-being spectrum. His life is dedicated to exploring this domain. 

After he completed a Master of Laws and worked as a legal advisor to government ministers, he took a sabbatical to write. The result of that sabbatical was a multi-disciplinary and systems-level approach to well-being called MAP: Living a Centered Life. He then moved to Atlanta and used MAP as the blueprint to create a cloud-based technology that could help people to explore and develop their well-being wherever and whoever they were in the world. That cloud-based technology also became known as M.A.P (Meta-Analysis Profile). Today, MAP is a biotech endeavour, where MAP’s scientists, engineers and designers use health science and technology to explore the upper end of the wellbeing spectrum and to create a medically sound way to measure and foster wellbeing for all people, workplaces and societies - in short, to democratize well-being and make self-actualization an egalitarian reality. 

MAP collaborates closely with our industry partner Neuroscience Research Australia (NeuRA) a world-leading institute affiliated with the University of New South Wales and Prince of Wales Hospital. In 2018 MAP’s and NeuRA’s scientific findings were peer reviewed and published in Frontiers in Psychology - Clinical and Health Psychology, the world's most cited journal in its field. You can read more here.

He is also a member of the World University Network’s International Public Health Working Group on Resilience in Young People.

His specific areas of interest include public health, well-being, human development, cognitive and contemplative neuroscience, psychology, intelligence, neural plasticity, organizational behaviour and change, organisational development, organisational psychology, systems thinking, flow psychology, psychological resilience, mindfulness, health technology, tacit knowing, team learning, innovation, entrepreneurship, leadership, creative ability, imagination, and applied philosophy (Occidental and Eastern).