Apple’s Stalled Revenue Growth Puts Focus on Prices

Questions grow over whether iPhone maker needs to move down market


Stalling revenue raises an existential question for Apple Inc.: Does the iPhone maker need to move down market to restart growth?

Apple rose to become the most profitable and valuable company in the world by selling consumer electronics at premium prices. The iPhone sold for an average $691 in the fourth quarter of 2015, roughly three times the $231 average selling price in 2015 of a phone using Alphabet Inc.’s Android operating system, according to researcher Statista.