A Derby music promoter says industry insiders might think twice about booking acts in the city following the cancellation of a major festival.

Brett James, who books artists for Bearded Theory and the Venue, said promoters may simply "move on" to other cities as poor ticket sales saw the Derby Sounds event axed.

The one-day music festival was due to see Rita Ora and The Vamps play Derbyshire County Cricket Club on August 3.

Mr James said poor advertising may also have contributed to low ticket sales.

He said: "It could be a number of factors.

"It might be that people are going on holiday around that time, or they may be going to other festivals.

"It looks like no-one has seen the event is taking place. I've seen a few billboards and Facebook adverts but I don't think I'm their target audience."

Mr James said the cancellation of the festival could make promoters think twice about staging big music events in the city.

He said: "Now they will be thinking 'why would we ever come back to Derby'?

"As someone who has worked in Derby for the last 10 years - these things do happen. But when these big promoters come from out of Derby and it doesn't work out, they will just move on."