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Module VII: Emerging Trends in HR in the New Millennium

Company Social Responsibility

CSR is a continuing commitment by business to behave ethically and contribute to economic development while

Now, corporate social responsibility (CSR) can simply be defined as a business enterprise’s obligation, beyond that

Purpose and Benefits of CSR

1. Cost Savings
Sustainable business practices can benefit a company's bottom line as well as the environment. Forbes points out
that by developing products that use less energy or less packaging, a company can also save on utility bills and
materials expenses. One notable example is General Mills, which is on track to reduce energy consumption by 20
percent after installing energy-monitoring meters on various equipment.

2. Brand Benefits
Borgen Magazine notes that investing in the community and supporting local organizations can set a business brand
responsible companies.

3. Employee Loyalty
Corporate social responsibility helps companies attract and retain top-quality talent. McKinsey & Company, a
consulting firm, notes that employees increasingly look for employers that display ethical behavior and have values
better-quality employees as a result.

4. Long-Term Success

Responsibility programs.
while documenting (and celebrating) its success throughout the company.

Human Resources technology can help with a Corporate Social Responsibility program, including reducing the
 Implement and encourage green practices.
 Foster a culture of social responsibility.
 Celebrate successes.
 Share and communicate the value of corporate social responsibility to employees and the community.

Implement and Encourage Green Practices for Corporate Social Responsibility

means of making our planet healthier.

initiatives off the ground.

 Recycle paper, cans, and bottles in the office; recognize departmental efforts.
encourage staggered staffing to allow after rush hour transit.
 Permit telecommuting and allow employees working remotely to the degree possible.
 Increase the use of teleconferencing, rather than on-site meetings and trips.
packaging waste, too.

Importance of CSR
Types of CSR
Functions of CSR
Indian CSR Act
How HR department can implement CSR

Green HRM

Green HRM is the use of HRM policies to promote the sustainable use of resources within organizations and, more
generally promotes the causes of environment sustainability.

GHRM is directly responsible in creating green workforce that understands, appreciates, and practices green initiative
and maintains its green objectives all throughout the HRM process of recruiting, hiring, training, compensating,
developing, and advancing the firms human capital.

It refers to the policies, practices, and systems that make employees of the organization green for the benefit of the
individual, society, natural environment, and the business