Get In Their Brains



How do you get inside the brain of an average customer? Give them the chance to provide feedback of course. If you don’t give a person the chance to provide an opinion, how will you know what needs to be done in your company? It is simple. One person can’t successfully grow a business. It takes many people to provide different aspects of the puzzle. A person once said, “Two are better than one.” Two masterminds are better than one. What the heck, even three are better than two. This same principle can be applied to your customers. How else will you know what they are thinking about your business?

A customer holds all the key pieces to what it takes to build a loyal base of fans. They are the eyes, ears, and mouth of a business. They know what could be changed about the product, they know what they like, and they know what could use some improvement in the experience. It is always important to utilize surveys, emails and social media to get a feel for what they are thinking. The number one thing is to get them to feel connected to your company. There is no better way to make sure your customer’s experience is top notch.

There are many things you can do to make sure you are hearing all thoughts and opinions. Provide your customers with an incentive to write a review. We all know that word travels fast, whether it is bad or good. There are emails and surveys dedicated to getting the most information you can gather about your services. If you have a call center, have your employees ask questions. “How was your experience with (so and so company) today?” “If you could change one thing about (so and so company), what would it be?” This way it comes straight from the customer’s mouth. Often times, this can be the best way to get feedback. If you want to grow your company, make sure you are asking questions. After all, the customer is what makes your business. Without them, there would be no growth. Have you gotten a handle on what they are thinking?


Email Marketing: Through the eyes of a web designer

How you view your emails is likely different from how your customers are viewing your emails.  That’s because there are hundreds of thousands of ways your emails are accessible.  Your customers could be viewing your emails from any type of laptop, desktop, smartphone, tablet, blackberry, etc. From those devices, there are different versions of different operating systems like iOS, Android, Windows, Linux, Unix, etc. From those OS’s your customers could be using any version of any given browser such as Chrome, Firefox, Safari, Opera, Internet Explorer (Please stop using IE), etc.  Within those browsers, your customers could be using any version of any email client like Outlook, Apple Mail, Gmail, Yahoo, Hotmail, AOL, etc. I think you get the picture… Any combination of those factors could result in a different way your email is rendered.  Some rendering differences could be a shift in just a few pixels, others could be drastic – breaking your entire message.

HTML email experts, like the ones at the re:member group, see your emails in a much different way – Code. Below is a graphic of how you might view your email in comparison to how the web designers at the re:member group view your email.


With so many different combinations of devises, operating systems, browsers and email clients, it is important to make sure the markup language behind your email is valid and robust.  The HTML and CSS in your email defines how it will render across different devices. Don’t trust anyone with an internet connection and web editor such as Dreamweaver to build your emails. Your message could get lost or broken across many devices.  Ensure your message displays properly across all major devises and entrust your emails with designers who can attain pixel-perfection through the means of handwritten, dependable code.


Travis Valerius

Web Designer & Developer


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