Product Inception Canvas: How to Build the Right Thing
Richard Kasperowski

This is an interactive workshop using Miro. For a preview of our activity space, visit 

Want an easy tool to help you start building great products that people love? That’s exactly what the [Product Inception Canvas]( is: a practical worksheet to help you, your business people, your stakeholders, and everyone else on your team discover exactly what to do next as you build and extend your product. The Product Inception Canvas facilitates alignment among business people, product development teams, and stakeholders. We begin by identifying, discussing, and aligning on our company vision and product vision: Who are we? Why do we exist? How will the world be different and better because of the work we are doing? Next, we identify stakeholders and bring them to life as user personas: Who cares about the work we are doing? Who are they, really, including all their details? Finally, we put it all together into a product backlog—an ordered to-do list of everything we want to be true about our product in the future: What are the wants and needs of our stakeholders? What problems will we solve for them? Which problems should we solve first to maximize their joy? Attendees leave with actionable next steps to improve their current product or to begin building a new product. They will know how to use the canvas with their teams and stakeholders to gain deeper insights into their mission and purpose and to maximize the value of the product they deliver. They will be able to build great products that people love.

This session will NOT be recorded. Attendance is first come, first serve. 

This session will be delivered on Zoom.

Learning Objectives
You will learn:
* How to identify and articulate your company vision
* How to identify and articulate your product vision
* How to identify and describe your product’s stakeholders
* How to bring stakeholders to life as user personas
* How to identify and articulate your stakeholders’ problems—opportunities that your product might
* How to create your initial product backlog
Session Type
agile, Process, canvas, stakeholdermanagement, alignment, Product Backlog Items, Product Backlog, product-management, product-managers, Product Owners, Stakeholder_management, Product_Vision, Product Discovery, tool, product_inception, worksheet, business_people, development_team, product_development_team, stakeholder, company_vision, user_persona