Direct-to-Consumer CBD Brand

Pollen partnered with minisocial to promote their new products and generate UGC (User Generated Content) for use across all marketing channels.



cumulative following


fully licensed assets


earned media value



Pollen is a line of high-quality CBD products helping you feel your best.

the challenge

As a new brand, Pollen wanted to generate a wide variety of content of people enjoying their CBD gummies in an authentic way. As a brand geared towards Gen Z and millennials, it was extremely important that the content that came from minisocial micro influencers had to feel genuine and closely align with the Pollen target audience.

our solution

By activating a campaign of 50 micro influencers, minisocial helped Pollen create UGC (User Generated Content) at scale. minisocial selected relevant micro influencers who shared how they live their life #withpollen while creating high-quality custom content featuring Pollen’s CBD Gummies.

The result is an enormous library of fully-licensed assets which showcases Pollen’s CBD Gummies in the wild. Our two-pronged solution delivers the amplification associated with a traditional influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

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