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Words that do not express passion are mere sound and fury with no conviction. If you as an author are not convinced of the force of your own ideas, how on earth would you be able to convince your readers?
Instead of penning a 200-page non-fiction e-book that lacks passion and the personal stamp of the author, perhaps you should reduce it to 25 to 50 page ebook that presents a focused, author-driven, unique solution to a universal issue. People must realize the worth of what you write for them to want to invest in it.
A concise, no-nonsense non-fiction ebook must have:
A title and subtitle that drives home to the point of the book to the reader
Focus on one topic
If it’s a do-it-yourself manual, make sure you list down the step-by-step procedures that your reader can follow
Append an ‘Author’s Page’
Make sure you include clickable links in your e-book
For a non-fiction book, try to write in a straight, non-fashion, honest manner. We often think of non-fiction as dealing in nothing but FACTS, but a close investigation of the genre would reveal that even within this broad category there can be sub-genres, such as concept books, photo essays, and lifecycle books to name just a few.
Writing non-fiction cannot be an off-road journey. It needs a road map and signposts so you remain on course and not meander from the straight and narrow. Unlike works of fiction, there are certain ground “rules,” or call it “theory,” that apply to non-fictional writing, among which the strictest rule is that you can’t play with facts. Facts are sacrosanct. You have to respect those facts and not color them or run away with your imagination.