Miz Friday is an entrepereneurial start up - a professional service to help people organize and move their aged parents into retirement housing. The name of the business was chosen to speak to the era of the clientele they're targeting. To match that concept we focused the visual on to creating a character to represent the name "Mz Friday" We started with a caricaturized 1950s era housewife and then moved in the direction of a mid century air hostess.