Keyword research tool for opportunity research and competitive analysis

ByDr.-Ing. Erik Neitzel
Keyword research tool for opportunity research and competitive analysis

Every methodically implemented SEO project begins with the consideration of which thematically appropriate keywords should address your own website. However, this simple-sounding question involves all kinds of research that can be done either manually or automatically. In this post we take a look at what to do and how it can be done.

Research tasks for SEO projects

The goal of an SEO-optimized website is to get as many visitors as possible who are interested in the topic on offer. In order to meet this goal, the following questions must be answered:

  1. Which topic does my website specifically serve?
  2. Which keywords fit the topic of your own website?
  3. Which of these keywords are people looking for on Google each month?
  4. How many search queries do these keywords actually get?
  5. What competition (SEO competition) do the frequently searched keywords have?
  6. What keywords are left that have a good search versus competition ratio?

Only when these six questions have been answered systematically will you be able to enrich your own website with content that is optimized for keywords that are actually searched for by people and for which you have a chance in the top places for Google appear.

Keyword research options: by hand or tool?

Basically, by using the Google AdWords Keyword Planner and the conscientious use of Excel or Numbers tables, all six questions can be answered in such a way that a reasonable SEO result is achieved.

However, going this way by hand requires an enormous amount of time and / or money that can no longer be invested in creating unique content. In addition, Google’s own Keyword Planner deliberately no longer outputs exact values.

At the same time, however, the above questions can all be solved arithmetically and require little creativity. The necessary amount of imagination is limited to entering a seed password (i.e. an initial search term) that fits the topic of your own website.



It is therefore advisable to use a keyword tool that can do the steps mentioned automatically. How exactly does that happen?

Tool-supported keyword research for opportunity and competition analysis

A keyword tool works according to the following scheme:

  1. Input of a seed keyword by the user, which is thematically appropriate to their own blog or website.
  2. Automatic identification of keywords that are often searched for by visitors in combination with this seed keyword.
  3. Automatic query of search volume (traffic) for this keyword.
  4. Automatic query of competition (competition) of this keyword on Google AdWords (the placement of advertisements for a certain keyword shows how much certain keywords are being advertised on the market)
  5. Automatic query of the CPC (cost per click) of each keyword on Google AdWords (this gives you a feeling of the value the competition attaches to a certain keyword – provided that advertisements are placed specifically for it)
  6. Automatic calculation of the quotient from search volume and competition factor

In this way, the tool automatically identifies those keywords that are (a) searched for by users and which (b) have so far received less attention from the market. Writing articles (texts) for precisely these niche keywords is ultimately a guarantee for permanent and free traffic that can flow to your own website or blog.

Google Keyword Tool

Google Keyword Tool

The conclusion about the keyword tool for Google

A systematic analysis of keywords searched for by users, their search volume and the competition behind them is necessary in order to bring traffic to your own site. This process is enormously complex and also requires access to and knowledge of Google’s own tools and how they work. In addition, Google users who do not place any active advertisements in Google AdWords no longer give out exact search volume values.

A keyword tool for Google solves these problems by automatically analyzing search terms, their search volume and their competition based on a seed keyword. Algorithms then ensure the output of specific keyword recommendations that have not yet been addressed on the market. This can be used to gain traffic from Google searches on your own website. Every blogger can concentrate specifically on what corresponds to his core: the creation of unique content on his topic.

The SERPBOT keyword tool is at your side with words and deeds. We wish you every success with your next SEO project!

Dr.-Ing. Erik Neitzel