elf is cruelty-free

elf is cruelty-free


  • Finished products tested on animals


  • Ingredients tested on animals


  • Suppliers test on animals


  • Third party animal testing


  • Sold where animal testing is required by law


About elf

“We make quality products at get-real prices. Because we know beauty. Look good and feel good—all our formulas are 100% vegan, no animal testing and made without the nasty bad-for-you stuff. Totally guilt-free. 100% vegan and cruelty-free, worldwide. Free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.”

Is elf owned by a parent company that tests on animals?

elf is not owned by any parent company that tests on animals.

Is elf sold where animal testing is required by law?

No, elf is not sold where animal testing is required by law.

Is elf certified cruelty-free by any organizations?

Yes, elf is certified by Peta.

Is elf vegan?

elf is 100% vegan, which means none of their products contain any animal-derived ingredients.

How do you determine that brands like elf are cruelty-free?


elf Vegan Product List


Since 2016, all of their makeup brushes are also 100% vegan and made from synthetic fibers. Some of their older makeup brushes were made from animal hair, but any brushes purchased right now from their official website no longer contain animal hair.

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