

It has been said that color is so powerful that it can impact moods, feelings, and behaviors.  “Colors, like features, follow the changes of the emotions,” the artist Pablo Picasso once remarked. So, what does Living Coral (the 2019 Pantone Color of the Year) have in store for us?

The artists who view the world as a vast palette, see coral as a tertiary color consisting of two parts red and one part yellow; while our fellow designers see a color that perfectly complements Tiffany Blue.  Our foodie friends will enjoy a year decorated in salmon, seafood, and tropical treats; while psychologists will diagnose it as the amalgamation of orange (a very strong and energetic color which is bright, happy, and uplifting) and pink (a calming color associated with love, kindness, and femininity). Perhaps the ideal balance?

Chaka readers, yoga enthusiasts, and mystics might agree that the color coral is representative of unresolved feelings regarding friendships or relationships; while the lapidaries and naturalists would recommend peach calcite, rose quartz, or peach onyx (if you should choose to represent this year’s color in stones).

But what does Living Coral mean to the marketing and advertising world? The color orange (and shades thereof) relates to social communication and stimulating two-way conversations. A warm and inviting color, coral is both physically and mentally stimulating, so it gets people thinking and talking.  Living Coral just might be the perfect color for promotional products!

So… be bold this year! Sample the sushi, pick the peonies, taste the tangerines, sport the salmon socks, crack the crab legs, garnish with guava, nibble on nectarines, fancy a flamingo, and tempt your clients with a terracotta t-shirt!

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-Sommer Kibbee

Strategic Communications Specialist
The Vernon Company