Email Marketing Glossary Terms



Implemented in 2018, GDPR refers to the laws and regulations that the European Union outlined. It protects the rights and privacy of individuals staying in the EU countries. Even if the organization is not in one of those countries, they have to abide by this law if any of their subscribers are in the EU. 

It is best to follow these laws regardless of that though. The GDPR has guidelines for organizations to process data, outlines the fundamental rights of the individuals and also lists the penalties that organizations will have to pay if they fail to follow the norms. Email service providers across the globe follow GDPR strictly and even implement it for all their emails and not just the ones associated with the EU.

Email Tip

1. Make everyone in your team aware of the consequences of GDPR. 2. Find out if you are storing any personal data and if you really need it for your campaigns. 3. Update security data.

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