Every Idea Marketing And Advertising

Anyone who’s read up on content marketing has probably heard of The Furrow, which is generally reckoned to be one of the first examples of content marketing. The company used guest blogging to fuel their initial growth, writing a couple of times a day and publishing content on high visibility sites. That growth hacking strategy helped Buffer attract their first 100, 000 users.

In particular, it creates and shares images referencing popular culture, as this recent example spoofing an Oscar-nominated film shows. Stone Temple Consulting shows that tweets with images have a 65% better chance of being retweeted.

Marketing Idea

This video has now had more than 1 million views and is their most successful branded content. When you’re launching your content marketing strategy, it never hurts to tap into popular culture – and one of the most popular shows in recent years has been Game of Thrones. Rolex proves this by conveying the quality and timelessness of its brand through excellent photography which radiates quality. Zomato is a restaurant finder mobile app available for 24 countries. The company uses humor liberally in its marketing strategy.

You can then adjust it to the brand image of your restaurant and that’s how you can start building your restaurant’s brand online effectively. Viral marketing on the radio or TV will effectively reinforce activities conducted online. As an example, take the above-mentioned Neostrada campaign or the Pepsi challenge. Despite the fact that viral marketing is better spread online, this is not a reason to simply forget other media, especially if you have a significant budget for the campaign.

The common denominator of those two campaigns was obviously a funny idea. Thanks to this, both were very popular and willingly spread. In the case of the Ice Bucket Challenge, the users being its target audience became closely involved. This information may be hidden in infographics, photographs, videos, podcasts, and many others. Creativity and a catchy message are important here.

Buffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy. Here’s a table of contents to help you jump to the content marketing examples you most want to see. Use e-mail campaigns to inform customers about promotional campaigns and grow loyalty. A restaurant loyalty program, SMS campaigns, and all the other elements of restaurant marketing can be adjusted to the best food ordering websites thanks to UpMenu.