






Google has borrowed Apple's vertical integration strategy—and Apple's approach to pricing. Say goodbye to the Nexus' "value" price tag; the Pixel and Pixel XL are both priced like iPhones ($649/£599 for the 5-inch device, and $749/£719 for the 5.5-inch device). The Nexus 5X and 6P were both decent pieces of hardware, and their $350/£339 and $500/£449 price tags made it easier to excuse their shortcomings. But those excuses won't apply to hardware this expensive.


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