Personalization Playbook: Lifecycle Mapping
Personalization Playbook: Lifecycle Mapping

Whether your brand uses storyboards, the design thinking process or intuition to build out its customer lifecycle map, that process is only valuable to your marketing and sales teams. After all, no customer ever thinks to themselves that they’re in the “awareness” stage of a brand-centric journey.

In this white paper, we’re going to explain how you can break out of this thinking pattern and build a customer journey that engages and retains your customers for life.


  • The four steps to creating a customer journey
  • The difference between a lifecycle map and a journey map
  • How to integrate the customer journey with your lifecycle map
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