Media is Dead. Long Live Media!



And yet, in fact, some people do prefer paper books over Kindles. And some people savour the century-old tradition of lingering over the Saturday paper with a cup of coffee. And somebody must be giving donations as a result of a direct mailer in their mailbox: charities wouldn’t waste money on the service if it did them no good!

I propose that digital media are quickly becoming the fundamental channels of communications, marketing, and public discourse. But humans have an immense appetite for variety. Digital media are no more a fad than pencil-and-paper, and pencil-and-paper is still an amazing medium.

What say you? Why I Say Digital First

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