HM Electronics, Inc. (HME) is a diverse group of companies that designs, manufactures, sells and services specialized communications, audio and software solutions for fast food restaurants worldwide.

HME wanted to drive a sense of fun and friendly competition between McDonalds locations by creating a leaderboard experience that displays real-time performance and manages a variety of motivational contests between restaurants. As Creative Director for this project I led the design team at projekt202 in the research, discovery and design of the in-store visual experience.