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Can somebody point to a right direction to recreate a similar approach?

Marriott Bonvoy App | Access more - can someone suggest where could be the starting point for recreating a similar approach in the webflow? Any information on the effect names/workflow would be really appreciated

Thank you very much for your help.

You might want to start by watching videos that cover the ‘while scrolling into view’ animation. Animate while scrolling | Webflow University