Yes, and this is how to do it.

1. After building the poll from the first page by entering your question and relevant text, image, or video options, simply select the Audience button underneath to see your targeting choices.

2. From the second page, you’ll be able to build your audience. To start with, identify your audience size. You can choose to have 50, 100, 200, or 500 people respond to your poll. Most people can get the feedback they need by polling 50 respondents, but sometimes your poll may require a larger sample. Keep in mind that you can always add more respondents to a poll after it has completed. Once you’ve selected your audience size, decide whether you want feedback from a general audience or a targeted audience. A general audience is simply the first 50, 100, 200, or 500 people who answer your poll, regardless of age, gender, ethnicity, or income. These respondents don’t fit into a specific group so any of them can answer a general audience poll. A targeted audience is custom-built based on demographic, behavioral, or psychographic traits. With a targeted audience, you can choose from over 40 traits (see the full list for more information about our responders).

3. There are two ways to build a target audience. The first is by selecting from one of our most popular traits (listed in the below image in blue under the Targeted Audience button). After your first selection, it also suggests commonly paired traits so you can see what add-on attributes could be beneficial together (ex. Heavy Body Care User + Female). Secondly, you can search for traits from the drop-down Choose Custom Audience option. After choosing the trait(s), make sure to click all the box(es) that correspond to your target audience. You can add another trait by clicking the +ADD button.

Note: If you wish to remove a particular trait, simply click the red X button on the upper right-hand side.

Here is our current demographic and behavioral traits list that you can target audiences by:

We are always adding more traits so if you don’t see yours included, please reach out to [email protected] and let us know.

Here are some additional resources from our PickFu educational library:

Audience Targeting

What's the difference between audience targeting and audience reporting?

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