Chart: Consumer Acts Prompted By Podcast Ads

These are the top actions taken by American mobile users after hearing a podcast ad, according to research conducted by Magid.

Host-read podcast ads are the leading ad mechanism. In 2016, 60% of ads were read by the host, while 40% were pre-produced.

Because podcast ads are generally contextually relevant, listeners are also likely to respond. Read the rest at eMarketer.