The Growth Mindset 2.0

We introduced the Growth Mindset 2.0 in our team at a time we felt limited by the traditional Growth Mindset. We felt like something was missing from it. This is our take on it.

Daphne Tideman

Daphne Tideman

Head of Consultancy

Yes, that’s true! The traditional Growth Mindset doesn’t cover how to solve the other challenges we encountered, such as; stakeholder management or time needed to set things live. So we wondered, is there not an easier and better way to get work done? This series is our answer to this question. 

But first, let’s recap. What is the growth mindset? 

Definition of the Growth Mindset 1.0

The concept of Growth Mindset was made popular by Carol Dweck in her book, ‘Mindset: the new psychology of success’

People with a growth mindset tend to believe that their most basic skills can be developed through a constant process of hard work and dedication to learning. Natural talent doesn’t do it all. 

She also discovered through studies that individuals could have a fixed vs growth mindset when facing new or challenging tasks. 

The difference between a fixed and growth mindset can be summarised as follows:

Growth mindset vs. fixed mindset

These elements are crucial for personal growth and definitely, also have an impact on how you approach organisational growth. You need to:

  • Learn new skills to grow your company
  • Embrace challenges as part of it
  • Achieving growth takes effort
  • Feedback about what does and doesn’t work is beneficial
  • Setbacks are part of the journey

That is a short recap for sure. If you're interested in knowing some more about the original growth mindset, and about growth hackers' skills, have a look at what our colleague Ward wrote about Growth Hacking!


Now, let’s get into the real matter… 

What is Growth Mindset 2.0?

Take the traditional Growth Mindset, and add three additional ways of thinking to gain a Growth Mindset 2.0! Yup. Not just one, but three that can lead you to personal AND corporate growth. 

The profiteer, systemiser, and hustler mindsets making the Growth Mindset 2.0

And you know what? You’re a lucky reader! We even prepared separate blog posts for each mindset. In the meantime, keep on reading for the short definitions. 

The Profiteer

When each tool has its own language and measurements, which language should you talk to make yourself understood by all? The one-word answer: Profit. 

Profit is not the only important consideration. However, if you look at it as a scale, most people are thinking too little in terms of profit rather than too much. We could all use a bit more of a profit mindset. 

The Hustler

My definition of hustling is as follows: 

Focus on the 20% that drives 80% of the value. Don’t aim for perfection; aim for action. Sometimes that requires creativity, but something done is better than nothing. 

It means that doing something; even small is still better than not doing anything. 

We now focus on what delivers the most results. 

The Systemiser

People believe that systems are a waste of time. They believe it equals the death of creativity and freedom. What if I told you that it’s the opposite? 

As marketers, we try to reduce friction to get more conversions. Well… becoming a systemiser will help you reduce your own frictions so you can convert more. Plain and simple. Time is not just money. Time is creativity and growth. 

Why is the Growth Mindset 2.0 so important?

When we see that within a team these three additional mindsets are in place, achieving growth gets a bit easier. People speak the same language making it easier to align. They are aware of how to use systems and hustle in the right way.

They challenge each other to be a profiteer, a hustler, or a systemiser. So make sure you have at least one person in your team with each of those mindsets. See the way it changes how you look and approach growth challenges.

Keep reading the Growth Mindset 2.0 series with the following articles:

Daphne Tideman

Daphne Tideman

Head of Consultancy