Joe and Dave Herbert are two guys planning to sell a board game called Triviathon, but they took a detour to make an ad for a contest Doritos ran. The chosen ad would be played during the Superbowl.

The brothers’ ad not only played during the most costly advertising time slot of the year, but it topped USA Today’s Super Bowl Ad Meter contest, beating out firms like Anheuser-Busch, who probably spent a whole lot more on their ads.

Watch the ad below:

Triviathon is a whole family game ala Cranium.