This video is number THREE in a series of 16 or so on how film can support your charity fundraising. Today’s subject is how do we appeal to today’s charity supporters.


Some things that charities can do to tap into this new supporter landscape would include considering really carefully what the donor motivation is obviously what the experience how the experience of giving feels what the how they have the after of how the impact of giving is communicated and how that person’s gift is recognized I think it’s fair to say that charity fundraising is mirroring business marketing and the the principle of giving value giving recognition demonstrating impact giving giving giving and then making it as easy as possible to give again and there by the promise of replicating that positive experience that positive experience of the feeling of giving that positive experience of knowing how your gift has been used I think is the way forward for this particular group