Daily Management Review

Analysts: US gamers prefer mobile games


According to the American analytical company EEDAR, hardcore gamers in the United States prefer both computer and mobile games. This fact contradicts the generally accepted belief that mobile games are created primarily for casual gamers.

In general, according to EEDAR, 67% of Americans (211.2 million people) play video games, and most of them (60%) prefer mobile devices. Also 52% of gamers use computers for gaming, 43% - consoles and 9% - portable devices. At the same time, 59% of US players own two or more gaming devices.

In its gamers segmentation report, EEDAR interviewed more than 5 thousand US players and classified them into six separate segments based on their gaming habits, interests and investments on the platforms on which they play.

Six classes of gamers:

1. Super Gamers (13%) are heavily involved players who have multiple platforms.
2. Console Warriors (14%) are those who play mostly on consoles and actively follow the market and new products.
3. Transitionals (11%) are adult players who easily switch between console and mobile games.
4. Early Accessors (17%) are young players who use the devices available to them, mostly mobile.
5. Daily Dabblers (19%) are the older generation of gamers who regularly play casual games on PC or on mobile devices.
6. Incidental Players (26%) play on mobile devices, but are not too enthusiastic. For them, smartphone games are just one more way to use gadgets.

Super Gamers account for 13% of the total US gaming market (64% for men, 32% for women) and are quite young (average age 25.7 years, compared to a general average of 32 years). Games are the main hobby for such gamers, they spend an average of 26 hours a week, which is about 23% of the total time they spend on entertainment.

While most other segments specialize in a particular platform, Super Gamers distribute their playing time between different platforms.

78% of these gamers play on three or more platforms (including computer, console, portable and others), most of them (96%) also play on a smartphone or tablet. According to EEDAR, Super Gamers can equally play both on mobile platforms and on computers.

At the same time, despite the high percentage of playing time for mobile devices, Super Gamers use a mobile phone as an add-on, and not a replacement for their computers with high-resolution graphics. When the hardcore gamers were asked why they were playing mobile games, they answered that these games are comfortable, require little attention, they can be played everywhere. They also mentioned the low price, ease of choice and multitasking.

According to EEDAR, Super Gamers are turning to those platforms that are available for them at the moment. When they are on the street or watching TV, they are likely to turn to mobile games for entertainment. At home, when there is an opportunity for a focused game session, they will go to a PC or console. In other situations, they will play on portable consoles.

source: eedar.com