Malcolm Rude, M.D.
Board Certified Plastic Surgeon
Brazos Valley Plastic Surgery



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I am excited to release CoolSculpting™, an innovative technology that freezes away unwanted fat, is now available at our practice, making it one of the first medical practices in the Brazos Valley to offer this breakthrough in non-invasive fat reduction.


CoolSculpting is an exciting new approach that is non-invasive and has shown significant results in clinical studies for removing fat without the potential risks and downtime of invasive procedures. Developed by Harvard scientists, the clinically proven procedure involves freezing fat cells without damage to your skin. There’s no knife, suction hoses, needles, lasers, or downtime with CoolSculpting. During the treatment you can watch a movie, read a book, send emails, or even fall asleep. Afterward you can get on with your busy day.

CoolSculpting by ZELTIQ gently cools unwanted fat cells in the body thereby inducing a natural, controlled elimination of fat cells. This breakthrough is based on a vast body of research that demonstrates that fat cells are more susceptible to cold and are selectively, painlessly, and permanently destroyed. Starting several weeks after the CoolSculpting procedure, cooled fat cells begin a process called “apoptosis” and begin to shrink and disappear. The fat cells are naturally eliminated from your body over the following few months. This non-invasive method is FDA-cleared and there are no pills or supplements. As long as you maintain your weight with normal diet and exercise, your long-term results should remain stable.

I have found the procedure to be extremely effective, especially on resistant localized areas such as back fat, love handles and the isolated belly fat. CoolSculpting is extremely comfortable and our patients are highly satisfied. On average, you’ll see a 20% reduction of fat in the treated area after one visit.

Frequently Asked Questions

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Where does the fat go? Are the results permanent?


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You may also be interested in enhancement procedures like tummy tuck, breast augmentation or chemical peel.
