The holidays are an increasingly important time for brands. Those that thoughtfully plan and execute their content marketing efforts with precision constantly reap rich rewards. The goal and advice for you will be to not necessarily take advantage of people’s relaxed spirits during holidays to boost sales, though that is always the ultimate benefit. 

Indeed, a more immediate goal and benefit can be to increase your brand visibility and awareness at a time people are more receptive to marketing messages. The reality, though, is brands don’t always get their content marketing right during holidays. This guide will make that right:

Dress-Up Your Website to Capture the Holiday Spirit

Capturing the emotions and setting the relaxed and jolly mood commonly associated with the holidays are essential for attracting consumer attention during holidays. By bringing a sense of joy and celebration to each and every webpage, you will ensure your visitors’ enthusiasm and keep them clicking on your website.

Leverage the Magic of ‘Free’ and Incentivise Engagement With a Give-Away

People love free gifts; even more so during holidays. What better way to leverage the allure of give-aways than to hold an online contest? The interest the contest generates will bring more traffic to your page, some of which will also convert as sales and subscribers.

Optimize Your Social Media Content Around Specific Holiday Themes

Statistics gathered by Sprout Social show that people are more likely to spend and connect with brands during holidays. For perspective, consider how conversations around Black Friday and Cyber Monday dominate social media. However, Sprout Social also advises creating content that’s irrelevant to the holiday your audience is celebrating. Create a post that showcases your product in each holiday’s true spirit. And, do not forget to add a link to your website.

Share Some Useful Last-Minute Gift Ideas

Gift buying can be a challenge when buying for certain people, and this often means that it is left to the last minute. By offering last-minute gift ideas you are not only giving your customers valuable advice, but you are also saving them from the embarrassment of not finding the right gift on time.

Get Your Email Campaign in Shape for the Holidays 

Customers are eagerly awaiting your emails that offer pre-holiday discounts, especially if they are celebratory in nature and incorporate beautiful images. Stay cool and simply time a few emails effectively. Here are a few more tips:

  1. Offer early-bird discounts a few months prior already,
  2. Offer online purchasing only discounts,
  3. Incorporate an exclusive discount code in the email,
  4. Create a sense of urgency by sending out the last chance for online ordering email, and
  5. Finally, with a few days remaining, send out a simple greeting with messaging that highlights the spirit of the upcoming holiday.

Our content marketing guide for the holidays will help you bring timely cheer to your SEO and digital marketing strategies, creating excitement and anticipation with your audience. Need help with content marketing? Contact WSI OMS today. 

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