Archives for Health Care

How fast can a Brand lose it shine?

As a marketer I found the accolades given to the Obama campaign interesting a year ago.  From a purely scientific viewpoint they did put together a great win given his historical leanings and how those match up with the population at large.  They went into his presidency with a powerful brand with a lot of mental equity. At the core of all great marketing is a religious vigor for listening to the customer. The Obama camp have, with the health care bill, done a fantastic job of completely discounting that customer dialog.  They have done serious damage to his reputation,
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