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Fika Ventures nearly triples its assets under management: 'It's definitely a crazy time'

·6-min read

Fika Ventures is a five-year-old, LA-based seed-stage fund that has been funding mostly business-to-business startups, as well as fintech companies and a sprinkling of healthcare IT startups -- as long as they don't involve hardware or FDA approval.


That's a major endorsement for such a young firm. Still, even with upwards of 10 promising portfolio companies -- including Formative, a Santa Monica, California-based platform for K-12 teachers to create assessments that raised $70 million in June; Pipe, a Miami-based startup that lets companies sell their recurring revenue streams on its platform and raised $250 million at a $2 billion valuation in May; and Papaya Global, an Israeli startup that sells payroll, hiring, onboarding and compliance service and raised $100 million earlier this year -- it's getting harder right now to do what they do, say firm cofounders Eva Ho and TX Zhou. "It's definitely a crazy time," Ho offers.


TC: This is now one of the bigger seed-stage firms in LA. What percentage of your investments are local?





EH: It's definitely a crazy time. It feels like we're running a marathon and trying to be in a sprint. We have to have the long view and make bets with that horizon in mind, but at the same time, the decisions for initial and follow-on rounds have gotten just a lot faster.


EH: The things we've been doing include increasing the size of the team and doing more work upfront on an industry so that we have more prepared minds coming in. But it continues to be a struggle because everything has been sort of compressed.

TZ: I think in the past, seed funds could get away with being pure generalists, even within sectors. But we've been forced over the last 12 months to really understand even more sub sectors within each of our verticals. For example, within fintech, we've kind of taken a deep dive in real estate and insurance, and that helps us come into deals [prepared] given how fast they're moving these days.

TC: What is the fastest deal you've done?

TZ: In the past, deals that we were looking at were getting done in two to three weeks; now the average time is probably a week to a week-and-a-half to make a final decision. I'd say the fastest we've moved is in five days, in a situation where we've known the entrepreneur for years so there was strong validation on a personal level. There was also good founder-market fit in terms of what they wanted to do.



EH: To be very frank, we have moved a little earlier in some cases. In the first fund, we [invested about] 15% in pre-seed startups, which to us means very early product and very early traction and sometimes no traction. In fund two, we've invested maybe 25% in pre-seed deals because the really good founders who've been shown that they're able to execute and have vision -- they get snapped up quickly, so you have to adapt and evolve a bit and move downstream a little more. That said, I think almost all the companies we fund have some sort of [minimum viable product] and some initial design partners in place, even if they don't have any meaningful revenues yet.


TZ: I'd say 15% to 20%. Obviously, we can't and don't limit ourselves to [serial entrepreneurs], but with repeat founders, deals move even faster than before.

TC: What's the most absurd thing you've seen in this go-go market?

TZ: I think the most absurd thing we've heard are funds that are making decisions after a 30-minute call with the founder.

TC: Would you ever pass on a company because you're not that excited about the rest of the cap table?

TZ: The speed of deals has forced us to really quickly home in on what we care about. In the past, we had the luxury of having this long laundry list of things we wanted to check off and in a positive way, we've been forced to home in on the three to five things that we really care about for each deal.

The bigger challenge is that investors who decide in 30 minutes create unrealistic expectations by founders. Sometimes they expect everyone to process information that quickly, and I think what they're missing is that these funds are not processing the information.

TC: What's one way you get founders to slow down and pay attention?

TZ: We actually give every founder that we've come close to making a decision on a complete list of every single founder that we've backed in the past with their contact information.

Initially, we did this to help us win deals, but I think very quickly founders get a sense of what it's like to work with us, too.
