Aria Solutions (Blog Post)


CLIENT: Aria Solutions


PURPOSE: Explain in a fun way why IT directors shouldn’t delay upgrading their interactive voice response (IVR) system

CHALLENGE: Create a metaphor that most people can relate to, and effectively use it to communicate the intended message

HOW FDC HELPED: Developed tax/IVR comparison | Interviewed technical subject matter experts, including the named author | Researched source information | Wrote copy on behalf of the named author | Incorporated revisions from review team

RESULT: Aria Solutions has a relatable blog post to start prospects thinking about their IVR status and possible next steps

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