5 Benefits of Video Training for Corporate Employees

Adam Richards

Using video to train corporate employees offers many benefits over traditional training methods. It provides authentic learning opportunities, inspires and engages, facilitates problem-solving and assists employees to understand new information. It also has the benefit to businesses of being accessible, cost-effective, customizable, scalable and versatile. 


As opposed to traditional training methods, it is possible to access video content anywhere, at any time and on any device. The success of this will depend on a company's content, storage capabilities and distribution strategies. 

At times it may be necessary to convert files from one format to another. For example, Windows Media Player is only able to open early versions of the MOV file extension. For versions 2.0 or higher, it's necessary to convert to another format compatible with the player. Evano has a MOV to MP4 converter that will not cause the frustration of losing valuable data and/or quality that is common when using a subpar converter. 

It was typical when using traditional training methods for employees to be occupied for days at a time, whereas video training makes this unnecessary. They can consume short video sessions whenever they find it convenient. 


Video training can save money and time because it does away with any travel costs or other associated expenses common with offline training. It saves employees time because they don't have to travel to attend training and can watch training videos from their own desks. 

According to a new study, replacing training led by instructors with e-learning can save corporations between 50 and 70 percent. 

Ontiva's YouTube video downloader is a free online media conversion platform that enables companies to download and convert YouTube to virtually any common format " YouTube to WAV, MP3, MP4, FLAC, OGG etc. All conversions are done through an online user interface so no software has to be downloaded. 


When using video to train employees, it is easy to incorporate corporate branding and messaging. If videos reflect an organization's culture and values, they become an effective tool for internal training that varies based on the information that needs to be conveyed. 

Video can also accommodate different learning styles. Some employees may struggle with reading or writing and will respond more to videos that offer visual learning. Supplementing training documents with video content can benefit those who need a diversified learning approach. 


Whether it is training 10 or 100 employees, video training allows companies to educate all employees according to the same standards in a systematic way. It doesn't matter whether they are spread around the country or even around the globe. Each employee receives the same quality content. It can repeatedly be distributed as long as the content remains relevant. 

Enterprise video platform analytics enable companies to measure and evaluate scalability. This allows them to understand the effectiveness of the training by using real data. 


Videos offer many different ways to tell a story or convey a message, from animation to live action. They are also very versatile when it comes to training. Companies use them to onboard new employees, introduce new services, demonstrate new software, improve customer service skills and offer continuous professional development. 

They offer the opportunity to build up a library of visual resources to use for a wide variety of purposes. Employees are then able to refer to entire training courses as often as they need to do so. For instance, they may choose to replay a course before they do a procedure they haven't done for some time.