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Maddie Ziegler's 10 Minute Makeup Routine

Dancer and actress Maddie Ziegler shows us how to pull off her 10 minute makeup routine with the best lighting she can find —natural light from her kitchen window! Maddie takes us step-by-step through her routine all the while sharing her secrets to getting her brows perfect and creating a soft blushy sun-kissed look. Morphe x Maddie Ziegler Imagination Collection is available now on and select Morphe stores!

Released on 07/02/2020


Hi Allure, it's Maddie.

Today I'm gonna be showing you my 10 minute makeup routine.

Now before we start, I have probably my favorite news

I've ever shared.

I actually have a collection with Morphe that just came out.

I put my heart and soul into it

and I can't wait to show you!

Let's get started.



I don't know if you can tell, obviously you can tell,

I'm in my kitchen and that's not normal

but it's because this is the best lighting.

I am a very light coverage person when it comes

to an every day basis.

So I'm gonna start with

this Koh Gen Do Moisturizing Foundation,

so this is more for evening out my base, less for coverage.

Take about that much,

just massage it into my skin.

If you like lightweight things, then I wouldn't go

too heavy on your base 'cause then everything else is

just gonna be cakey and more layers and layers and layers.

That's why I start with a really light base

and I also have a little bit of acne scars

from previous breakouts, so that's why I like this product,

because it really evens out all the scarring

and the red marks on my skin.

Next I'm gonna go in with my favorite concealer.

This is the Nars Radiant Creamy Concealer.

I only use a little bit, so I do like three there maybe,

it's different like, every day.

There, I have a little blemish,

there and then my forehead is where I have the scarring.

I should probably use a mirror

because I've literally just been looking at you guys, so.

Okay and then I'm just going to not poke my eye

'cause that is not what you do.


Basically blend that in

and I bring it over my eyelids as well,

so I can use that later for my eyeshadow base.

I have been obsessed with makeup since I can remember.

I used to do competitions, as some of you know,

so I actually started doing my own competition makeup

when I was six 'cause I hated the way my mom did it

and I think my love of makeup started there.

It's probably my favorite form of expression,

other than dance.

You can get creative and you can try new things

and experiment on your face and I think it's so fun to do.

That's basically how I kind of got good at makeup

and how I've gotten comfortable experimenting.

So now that that's all blended in,

I'm gonna go in with a cream contour.

I'm like, a cream freak.

I love creams way more than powders, just because my skin,

I'd rather it looked glowy and really radiant

than cakey and dry.

So I just go in with this Benefit Hoola Stick

and just contour and bronze up the parts of your face

that you usually would.

I'm gonna go in with a brush for this and just blend it in.

Try to look tan a little bit, okay, 'cause I lost my tan,

trying to get it back.

Also as most of you know, I have nowhere to go,

so I'm doing this makeup to basically sit on my couch,

maybe show off to my family that I actually did something

to my face.

Is that blended?

This mirror's dirty, so I can't fully see my face in it.

I probably should've thought that through before.

I think that's blended.


Now, oh my gosh, I can't believe I'm doing this.

I'm gonna be showing you

one of the first things from my collection.

I really wanted to go in with creams

because I love creams so much

and I don't think Morphe has ever done

a cream blush like this.

There are three shades, I love them so much.

So I'm gonna go in actually, with the coral shade.

it's almost like, not just a typical cream,

it's a little bit thicker

and it's a velvet texture.

Here, I'm showing you right now.

And I'm gonna just tap it on really lightly.

I love that blushed effect, I think it's so pretty.

Let me just check what I'm doing.

And what's really nice with these is you can

actually build them a lot.

You could even go like that and I actually love

to bring some on my nose as well,

to look like you got a little sunburn,

a little kiss by the sun.

Okay, just a little on the nose as well

and I'm gonna blend that because I got a little carried away

and then what's amazing about these is

they're actually multipurpose.

So I also like to take a little

and just place it on my lip

and this kind of brings back my natural color.


Now, we're just gonna use a little powder.

I'ma looking a little shiny.

So I'm gonna just take this cracked Dior powder.

I'm so sorry, like, I haven't tried

to make things look pretty,

like this is my every day routine.

I'm not trying to mask anything

or make anything look better than it is.

So I basically just hit the parts

that get really, really oily.

So under my eyes, my T-zone,

right under my nose and my chin.


This is like, my favorite highlighter ever,

Dior Nude Air Luminizer in 003.

It just gives me such a radiant glow within,

like, it looks like I'm shining from the inside

and it's beaming out, rather than

just like sparkles on my face.

Okay, this is also shattered, like, I don't know what's...

It's just from traveling a lot.

So yeah, I'm just gonna go in

on the high parts of my cheeks.

Can you see that?

Little on my cupid's bow, little on the nose

and then when I'm not breaking out,

which is now, which is...

I cannot be more grateful.

I like to put it, just a tad on the forehead,

just to like, really lock in everything

and kind of go over the powders.

Okay, next we are going to do some eyebrows.

So I don't really go hard with the eyebrows,

I keep it pretty natural.

This is the Precisely My Brow by Benefit.

I like to bend my spooli for some reason.

I don't know, it's just a thing that I do.

I saw it in a makeup tutorial

and ever since I've just done it

and I basically just brush them up first.

Probably should've tweezed my eyebrows but, it's cool.

And then I give kind of hair strokes almost

and then I brush them through

to just blend everything together, just like that

and then let's move on to the other side.

If I wasn't dancing and I wasn't acting

or doing whatever I'm pursuing now, my dream is

to be a makeup artist.

I just am inspired every day

by so many different makeup influencers

and makeup artists and creative people,

just online, showing their looks

and expressing their self through makeup.

I think it's such a beautiful art form.

Make up, to me, isn't just like something,

oh I have to put on makeup every day,

it's literally something

that I like, just care about so much

and I take pride in doing.

So those are basically my brows

and I really like to keep them feathery,

I feel like they look more full that way.

So now I'm gonna go in with a little eyebrow gel

and I'm just gonna lock them in place

and I know they look a little crazy now

but once I put the eyeshadow on, it'll look even better.


Now, oh my gosh, I could not be more excited.


This is my palette!

This is the Imagination palette.

I could not love anything more.

The coolest part is I actually drew

all of the little details.

So I drew the lips on here, I drew the butterfly,

the stars, everything and the reason I named it

the Imagination palette is because I want everyone

to let their imagination run free.

There's no rules to makeup, so do whatever makes you happy.

Here it is!

It's like, everything I've ever wished for in a palette.

There's all these natural shades up at the top

for your every day bronzey eye

and then when I want to experiment,

that's where these crazy shades come in.

I wanted it to be as versatile as possible.

If you want to create a rainbow eye, you could

but if you want to do a really natural eye,

then you could as well.

First I'm gonna go in with the shade Butterfly Fantasy.

Very light, neutral shade to set my concealer,

so it doesn't crease

and now I'm just gonna use the same brush

because why not?

And I'm gonna go in with the shade Latte

and I love all the names in this palette,

they're really personal to me.

It's just cool that I got to customize it so much.

What is that in my eye?

Get away.

Okay, I'm gonna go in with Godmom right here.

This shade is actually named after Sia

'cause she's my godmom, so that shade was for her

and I'm just gonna use my finger and place that on my lid.

All of these steps are so easy, like, you can create

a whole makeup look with just three shades.

I'm just gonna take a smaller little brush

and I'm gonna take that same Latte shade

and I'm just gonna apply it right under,

just to add a bit more definition

and you literally only need to tap

into these shades just a little

because they're so pigmented,

so you can be really light handed.

What I like to do and I feel like

this really accentuates my eye and makes it look bigger

and just more awake, I will take a little brush like this.

I'm gonna do the shade ASAP,

a little bit of a shimmery dark brown color.

I'm just gonna flick it, make a tiny wing

just on the outer corner.

Just like that.

I don't know if you can see the difference

but this eye just looks kind of closed still

and this one elongates my eye.

So that's basically the illusion I'm trying to do here.

That's pretty even, right?


Now we're just going to curl my lashes.

I don't think anyone can look good while doing mascara,

eyeliner or curling lashes.

So don't judge me.

Pat McGrath Labs, ride or die mascara.

It lengthens my eyelashes and makes them full, I love it.

I mean,

and then I usually actually don't do mascara

on my bottom lashes.

Okay, we're almost done.

I'm just going to do some lip liner now.

This Pat McGrath shade in Bare Rose

and I just go a tiny bit over my natural lip line

'cause I don't know if you can see but my lip actually goes

a little bit more above where the color ends

for some reason, so I follow that shape right there.

Now that that's done, I'm just going to go in with my gloss.

This is the peach gloss, there comes a gloss

with every single cream blush

and I also have my little drawings on the lips.

I was really inspired by the Glossier lip gloss.

I love how shiny that is and I love how

it makes your lips look so juicy and nice,

so that's what I went for with this gloss.

I'm just gonna apply it like that

and it just gives the appearance of fuller lips,

so that's why I love glosses.

Last step, we're just, if I can find it.

Here we go.

This is the Tatcha Luminous Dewy Skin Mist

and I'm just going to spray that all over my face.

Down the neck a little bit, it's really hot out today

so I need as much hydration as possible.



I think that's it actually.

Thank you guys so much for watching.

Please check out my Morphe collection.

It was my favorite project I've ever done so far

and I just hope all of you love it as well.

I'm so excited!

Thank you, Allure, for having me.

Hope you enjoyed my 10 minute makeup routine, bye!


Starring: Maddie Ziegler

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