Outdoor holidays

Product requirements for activity holidays outdoors

Considering the wide range and types outdoor holidays, we will focus our research on the requirements and behaviour of (potential) hiking, biking and ski travellers. With this module, all providers of these outdoor products will gain valuable insights into their segment, to optimize their communication and products. The module will deal with the following questions:

  • Who makes hiking, biking, skiing holidays or is potentially interested, and what are the differences to other travellers?
  • What are the characteristics of hiking, biking, skiing holidays (e.g. destinations, seasonality, accommodation). Which specific activities are relevant?
  • What are the specific product requirements of potential outdoor tourists with respect to hiking, biking and skiing holidays?
  • Which destinations and what other kinds of holidays are potential outdoor travellers interested in?


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Module of Reiseanalyse 2016