Why We Need to Acquire a Taste for Flavor

As a writer, there is nothing I love more than putting on my Alice in Wonderland frock and purposefully tumbling down the rabbit hole of research.

With the exception of getting published, of course.

And seeing my hound gaze sincerely into my eyes over breakfast to convey that I’ve never looked more well-rested and attractive, and would I mind passing him three strips of bacon?

But the research part of necessary investigative sleuth work is wholly engrossing and powerfully magnetic.

It also turns me into an insufferable enthusiast—a gasbag of chatter with the sole purpose of spreading knowledge that may be of no interest to any other human.

I tend to forget this bit in between my research projects where I launch headlong into overzealous lectures about poisonous plants that can make you puke, or the new studies supporting the worthiness of fecal transplants to support flailing microbiomes, or the debate as to whether cereal is actually soup.

Currently, I am reviewing countless books, scientific journals, and ongoing analysis all relating to the topic of flavor. And thus far, I have been tentatively directing all conversations I have with breathing humans toward this subject.

Good morning, this is Betty from Allstate insurance. How may I direct your call?

“Hiya, Betty! I’ve got a quick question about my homeowner’s policy, but first, can I ask you how it is that you’d define the vague and rudimentary term we call ‘flavor?’”

Or …

Ma’am? This fish in your grocery cart might not be as fresh as we’d want to sell you. How about I get a stock boy to switch it out for you?

“You betcha. And it appears your orthonasal olfaction skills are exceptional, whereas I probably wouldn’t have caught anything off until I was neck deep in the whole retronasal olfaction process—one occurring during sniffing and the other only when eating and drinking.”

Or …

“Hello, Chloe, this is your mom calling. I know you’re busy, but I was just wondering if you happen to know how many different odor compounds there are in the world?”

I don’t care.

Clearly, I could use an audience who chooses to be there with me, or maybe just a therapist who listens because I pay him.

Either way, it is impossible to simply let such riveting information go unshared. Who wouldn’t want to know that circumstances affect our flavor perceptions—such as the discovery that fans attending hockey games and involved in a study, determined that ice cream tasted sweeter after their team won and more sour after they lost?

Or why hold back that researchers are collecting impressive data that shows babies have an affinity for foods if their mothers eat it while they are pregnant with said baby. Hoping your tiny tyke will be asking for seconds on that bowlful of mustard greens? Start gestationally shoveling it in, Popeye.

And by no means could I refuse to relay the critical science utilized by the food and healthcare industries where phantom aromas are helping to control high blood pressure. Has your doctor diagnosed you with hypertension and mandated you to a low sodium diet? Food industry scientists are your new superheroes, having discovered that by adding phantom aromas of ham into certain foods, your brain will believe it’s still indulging in that five-pound salt lick your tongue so badly craves.

Super interesting info, right?

You’re welcome.

One of the reasons I’m so engaged in this particular research currently is that we, as human beings, have a frustratingly underdeveloped ability to articulate concepts related to flavor. As flavor is an umbrella term that houses both taste and aroma—taste having far more descriptive language than smell—it repeatedly highlights how we struggle with a narrative for our experiences.

How do you profile the unique difference between cheddar cheese and aged Gouda? One’s cheesier than the other? What words describe these cheeses?

What is the flavor of red snapper? It’s not fishy. And stating it is of firm texture does not illustrate flavor.

Flavor is more than a sensory experience as well, as it turns on the light in our brain’s limbic system and rummages around to immediately connect that taste and smell to an emotion and memory.

Why is that when a plate of beautifully sautéed halibut is placed beneath your nose, you’re immediately flooded with the desperate optimism of a marriage proposal?

I’ll tell you why. Because you, like me, used to come home after school and whip up a batch of Gorton’s Fish Sticks and watch an episode of Gilligan’s Island where your only wish was for the professor to finally ask Mary Ann to marry him so they could make perky, adorable, and intelligent babies to populate the island they’d be stuck on forever.

No? Was it just me? Well, still it proves my point. And as an aside, I learned more about GDP, the spectrum of human usefulness, and estate planning from this sitcom than I did from Econ 101.

The scents and tastes we experience are intricately interconnected to a vast array of our bodies’ systems, and we’re too intelligent a species to answer the question – how does it taste? – with an answer like: pretty good or it doesn’t suck.

So come on, people, let’s ban together and lend a helping hand to further science. Take a swig of some Drink Me potion and start fishing around for some helpful language.

Articulation is key.

I’ve told my dog that a thousand times and refuse to pass the bacon until he can “use his words.”


