iUNU raises $7.5M to turn greenhouses into high-tech manufacturing plants

Taylor Soper
February 26, 2019

Seattle startup iUNU has raised more cash to expand its platform that uses technologies such as artificial intelligence and computer vision to change the way commercial greenhouse operators monitor their crops.

The 6-year-old company just reeled in a $7.5 million round led by Bootstrap Labs and NCT Ventures. It previously raised a $6 million round in August 2017 from backers such as Reddit co-founder Alexis Ohanian’s Initialized Capital; NFL legend Joe Montana’s Liquid 2 Ventures; Seattle’s 2nd Avenue Partners; Fuel Capital and others.

The startup, called iUNU (pronounced “you knew”), has developed an AI system called LUNA that uses autonomous rail-mounted cameras and canopy level sensors to monitor plants, detect small changes, flag potential problems and recommend specific actions.


The idea is to modernize a historically manual process and make growing plants more like manufacturing products, using industrial computer vision.

“With the greenhouse industry growing at a rate of 20 percent year over year, owners are scrambling to find solutions to manage and maintain their growing operations effectively,” iUNU CEO Adam Greenberg said in a statement. “iUNU’s solution turns growing operations into data-driven manufacturing facilities.”

iUNU sells LUNA as a “system as a service,” installing and maintaining the system on behalf of the customer. The 35-person company has clients across nine U.S. states and two provinces in Canada.

iUNU got its start developing high-tech, energy efficient plasma grow lights for use in greenhouses. It began to work on LUNA by building the artificial intelligence system into those lights, before realizing that customers wanted the AI on its own. The company spent three years developing and testing the LUNA system in large-scale commercial greenhouses.


iUNU, which has additional offices in San Francisco and San Diego, is among a group of up-and-coming startups developing technology for farmers. Another Seattle company, Pollen Systems, is using drones, sensors, and swaths of data that helps winemakers quickly assess vineyards.

More companies are also starting to use indoor farming as a way to grow crops, CNBC reported last week.

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