Purito is against the use of innocent animals in the production and testing of cosmetics. They operate in a 100% cruelty-free environment where no animal testing is performed. The brand uses eco-friendly packaging made from recycled paper for all its productes. 80% of Purito's products are vegan, only a few product contain animal-derived ingredients such as snail mucin. With sensitive skin in mind, Purito's products are formulated with natural and organic ingredient that are free of harmful chemicals. Here is a list of ingredients that Purito never uses in their products: parabens, ethanol, PEG, mineral oil, silicons, triclosan, petroleum jelly, sulfate, synthetic fragrance and synthetic dye.

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