BEGIN:VCALENDAR PRODID: -//Microsoft Corporation//Outlook 12.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VEVENT CLASS:PUBLIC CREATED:2021-09-17T05:58:45 DESCRIPTION:Healthcare should be seen as a self-reinforcing authority cycle. Every positive customer interaction builds your authority. Every way you augment your customers' trust adds to the positive cycle you're creating. The greater your level of authority, the more consumers you can attract. The more consumers you attract, the more important your level of authority becomes. In this session, learn how to think about physical versus digital authority, what steps to take to bolster and translate your physical authority to the digital world and learn why E.A.T. (Expertise, Authority, Trust) matters, and more.\n\n DTEND:2021-11-02T16:45:00 DTSTAMP:2021-11-02T15:45:00 DTSTART:2021-11-02T15:45:00 LAST-MODIFIED:2021-09-17T05:58:45 LOCATION:Yaletown 2 PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=en-us:Building Your Authority: The Pivot Point to Growth TRANSP:OPAQUE UID:5-100 SUMMARY:Building Your Authority: The Pivot Point to Growth X-MICROSOFT-CDO-BUSYSTATUS:BUSY X-MICROSOFT-CDO-IMPORTANCE:1 BEGIN:VALARM TRIGGER:-PT15M ACTION:DISPLAY DESCRIPTION:Reminder END:VALARM END:VEVENT END:VCALENDAR