Difference Between Lifestyle and Aspirational Branding


The two terms 'Lifestyle Branding' and 'Aspirational Branding' seem to be used in the same or very similar context. Is there a difference between them or are they just synonyms

Marketing Branding

asked Jan 16 '12 at 08:45
James Coote
130 points

1 Answer


Lifestyle Branding - is marketing to a specific target audience around how they live or how they think of themselves. Hipsters, surfers, soccer-moms ;) - the position of a product to these people would reinforce how they perceive themselves and live their life.

I think aspirational branding is more about the interest in a product by an audience. So someone would be really interested in a product but the 'aspirational' aspect of it is usually that it is out of reach. Either only available to a certain crowd, out of their price range, or it's perceived quality and value is at the top of it's class.

answered May 3 '12 at 12:17
Ryan Doom
5,472 points

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Marketing Branding