Bottled Water Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Bottled Water Market is Segmented By Type (Still Water, Sparkling Water, and Functional Water); by Distribution Channel (Off-trade and On-trade); and by Geography (North America, Europe, Asia-Pacific, South America and Middle East and Africa). The report offers market size and forecasts in value (USD million) for the above segments.

Market Snapshot

bottled water market
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 6.1 %


Market Overview

The global bottled water market is growing at a CAGR of 6.1% during the forecast period (2021 - 2026).

Extensive restrictive measures set up by governments around the world to combat the global coronavirus outbreak have been creating logistical challenges for the bottled water processing sector. While this has been creating new bottlenecks in the sector, consumers continue to prefer stockpiling of essential commodities. This remains the key factor sustaining demand for bottled water even during the COVID-19 crisis.

The demand for bottled water rose in the initial months of lockdown stemmed from the stockpiling attitude of consumers, in anticipation of lockdowns and scarcity.​ The trend, however, soon declined further coupled with decreased sales caused due to setbacks of the tourism industry, globally.

The demand for bottled water is driven by the fear of diseases as an aftermath of drinking contaminated tap water, and the easy portability and convenience provided by bottled water. Environmental pollution caused by plastic trash poses a challenge for the market’s growth. The consumption of bottled water leads to health hazards.

The innovative packaging of bottled water is the latest trend in the market. The aim is to establish a brand image and differentiation in the bottled water market. It includes resealable and recyclable packaging material, sophisticated transparent bottles, or inks and coatings applied on the bottle, so as to enhance the customer experience through unique visual effects, along with increasing shelf appeal.

Scope of the Report

Bottled water is packed drinking water, that can be carbonated or not. Most bottled water is packed in PET or glass bottles that are available in distinct sizes including singe-serve to 1 litre, 10 litres, 15 litres and others. The global bottled water market offers a range of products, including still water, sparkling water, and functional water through on-trade and off-trade distribution channels. The off-trade distribution channel is further sub-segmented into supermarket/hypermarket, convenience store, home and office delivery (HOD), and other distribution channels. The study also covers a global level analysis for the major regions namely, North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type
Still Water
Sparkling Water
Functional Water
By Distribution Channel
Convenience Stores
Home and Office Delivery
Online Retail Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Growth in Tourism Industry Leading to Favorable Demand

Tourism is an important component of global economic growth, where both religious and non-religious tourisms have significant potential for expansion. With the rising influx of both local and foreign tourists in these tourist centres, it is expected to increase the consumption of treated water, i.e., bottled water. With the surge in tourism, the foodservice channels, such as cafes, pubs, hotels, and restaurants, are rising across the global market, which is expected to increase the sales of bottled water. Due to this factor, companies manufacturing bottled water in the region are developing various sizes of bottled water, which can be easily carried by tourists, as per their need and requirement. Furthermore, favourable government initiatives are being conducted to increase the tourism rate across the countries of the region. Thus, this is likely to boost the demand for bottled water, especially through the on-trade channel.

Bottled Water Market 1

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Increasing Consumption of Functional Bottled Water in North America

In developed economies like the United and Canada, functional water is constantly becoming a major commercial and popular beverage category, as it is an appealing option for health-conscious consumers. Hence, augmenting the bottled water market. Major manufacturers and marketers in the country have started to position functional water as an alternative to carbonated drinks and fruit juices. Through product description, modern and interactive labelling, and backing from respected brands, as well as by organizing programs and seminars, the players are claiming that functional water is an enriched product that is not just for hydration but also can function as a functional beverage.

Bottled Water Market2

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Competitive Landscape

The market studied is highly competitive attributed to the number of small players involved in the country and regional marketplace. Apart from convenience being the key factor, product innovation is a prominent move that the major players undertake to stay ahead in the market. Product differentiation, along with improvising the latest consumer trends in a single pack, has gained significant traction over the past years. Regional or domestic companies have been marketing their products with strategies, such as sponsorship and significant investment in advertisements. Some of the globally renowned companies in the market include Danone SA, The Coca-Cola Company, Pepsico, and Nestle SA.

Recent Developments

  • In February 2020, Agthia Group PJSC announced the launch of Al Ain Plant Bottle, the region's first plant-based water bottle. An MoU was also signed between Agthiaand Veolia, a global leader in optimized resource management, to launch a PET water bottle collection initiative in the United Arab Emirates.
  • In November 2018, Elysian Natural Mineral Water launched bottled water in Bahrain & Saudi Arabia. It is a premium bottled water brand that has been launched by Saudi Arabian company Skan For Water LLC in Saudi Arabia and Bahrain, by Saudi entrepreneur Sheema Alnafisee.
  • In January 2018, one of the world’s first bottled still water containing vitamin D was launched by Al Ain. This bottled still water is free from flavors, colors, and preservatives. It can be consumed daily, like regular water, by both adults and children. The water is packed in 500 ml and 330 ml bottles and is available at supermarkets, convenience, and large retail stores.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Still Water

      2. 5.1.2 Sparkling Water

      3. 5.1.3 Functional Water

    2. 5.2 By Distribution Channel

      1. 5.2.1 On-trade

      2. 5.2.2 Off-trade

        1. Supermarket/Hypermarket

        2. Convenience Stores

        3. Home and Office Delivery

        4. Online Retail Stores

        5. Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Danone SA

      2. 6.4.2 The Coca-Cola Company

      3. 6.4.3 PepsiCo Inc.

      4. 6.4.4 Nestle S.A

      5. 6.4.5 Otsuka Pharmaceutical Co. Ltd

      6. 6.4.6 FIJI Water Company LLC

      7. 6.4.7 Voss Water

      8. 6.4.8 National Beverage Corp.

      9. 6.4.9 Binzomah Group

      10. 6.4.10 Hana Water-Hana Food Industries Co.

    5. *List Not Exhaustive


**Subject to Availability


Frequently Asked Questions

The Bottled Water Market market is studied from 2016 - 2026.

The Bottled Water Market is growing at a CAGR of 6.1% over the next 5 years.


North America holds highest share in 2020.

Danone S.A., PepsiCo Inc., The Coca-Cola Company, Otsuka Pharmaceutical Co., Ltd., Nestle SA are the major companies operating in Bottled Water Market.


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