Data is only truly effective when it’s used to make informed, strategic decisions. This is at the heart of Noam’s work, with the Delaware-based company’s solution focused on extracting key insights from sources that can be disparate and complex.

One of the final four for Sprint Three of Wincanton’s W2 Labs 2021 programme, the company is keen to use its approach in the UK construction logistics space. We spoke to Luke Gotszling, Co-Founder and CEO of Noam, to hear more about the business’ aims and ambitions...


What is your product and what problems does it solve?

Noam is a customer-first products company aimed at helping large enterprises extract meaning from their unstructured data. We’re a group of engineers who love engineering solutions for unstructured data problems and have successfully helped our customers reduce task burdens by over 85%. We’ve saved them tens of thousands of hours of work, without reduction in quality.

The specific challenges Noam wants to solve in construction logistics are delivering better visibility and traceability of construction materials, synchronised scheduling of materials, and helping Wincanton's colleagues to operate safely on-site.

We believe our platform can achieve these goals through the automation and aggregation of the analysis of disparate data sources in one thinking dashboard. The platform is not designed to replace existing processes, it makes them more powerful with new insights from existing data.

Why did you apply to be a part of W2 Labs?

We wanted to join the programme to expand and tailor our platform, and create a great case study for both of our organisations.

We also believe the programme will help us expand into the UK market, help Wincanton further streamline its onboarding and data processes, and develop specific analysis modules and models.

What do you see as the key benefits of collaboration between start-ups and large companies like Wincanton?

The key benefit for us is gaining another happy customer and developing use cases of our existing capabilities.

Where do you see your business in five years’ time?

We see our business as having made an impact in the logistics sector, in addition to the other industrial sectors we operate in.

We'd love to continue our current growth trajectory of 400% year-over-year for the next five years.

What does it mean to you to secure a place on the programme?

It gives us the wonderful possibility to further develop our company with additional use cases, and the opportunity to expand our presence in the UK with what would be our second UK customer.




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