How to build an idea in someone's mind,

communicate with impact, and inspire action.

105,000 digital words are consumed by the average person every day 

The human brain processes images 60,000 times faster than text

Messages delivered as stories can be up to 22x more memorable than just facts

The Science of Story 

Since before recorded history, across all walks of life, people have gathered to tell and hear each others' stories.  Storytelling shepherded the human brain to become the complex machine it is today -- and it remains the key to understanding how we make sense of the world around us.

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Although processing language is no easy task, only a few areas of your brain are solely concerned with hearing and understanding speech. 

By engaging your audience's entire brain, you keep them interested and trigger visceral memories and reactions.  The more personal touches you add, the more likely they are to retain the content of your story.

Top 20 Stories



"Who am I"

1. What I do...

2. Who I've helped and how

3. Why I do what I do


"I know what you are thinking"

10. Typical objections

11. Price / Cost / Time is too high

12. Creating a sense of urgency


"Why am I here"

4. Company's founding

5. How we are different


"Values in Action"

13. I'll tell you when I can't help you

14. I'll tell you when I made a mistake

15. I'll go to bat for you with my company

16. I'm not who you think I am



6. Your main pitch/product

7. Problem - Solution

8. Client successes / Value added

9. Two roads



17. Applying judgement to situations

18. Arming your sponsor with a story

19. Coaching the breakup

20. Generating loyalty

Every great storyteller has a "bank" of stories to call on. These are the narratives you should be ready to deliver impressively because they're the most likely to be asked about.




-Native American Proverb