Beauty and the Beast AR launches across Microsoft US stores


Our work with Microsoft creating Disney’s Beauty and the Beast AR experience opens throughout stores in the US.

Microsoft and Disney are celebrating the launch of the live-action adaptation of Beauty and the Beast with fan experiences that bring the movie to life.

Visitors can get their photos taken with life-sized characters from the movie, like Beast or Lumiere, using augmented reality exclusively at Microsoft Stores.

We had a lot of fun collaborating with Microsoft bringing these magical characters to life. See how we did it in our project case study.