Marketing Communication

1. What is a sponsored consumer?

2. What is guerrilla marketing? How does it differ from traditional marketing?

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3. What are the fundamental requirements of guerrilla marketing in order for it to work?

4. How do consumer lifestyles create potential target groups?

1. What new in-store marketing tactics are being utilized?

2. What is point-of-purchase advertising? Why is it important?

3. How have new technologies changed some forms of point-of-purchase advertising?

4. What is a brand community?

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