Families urged to buy same size turkey as usual to support British farmers

Families staying at home this Christmas are being encouraged to buy the same size British turkey as normal and maximise the fantastic value British turkey offers all the way through the festive period, not just on Christmas Day.

With millions of people expected to stay at home, there are concerns demand for large birds will be smaller than usual. However, the NFU is publicising that buying the same size turkey as normal will also help British turkey producers who, like many, are experiencing a challenging year with COVID restrictions affecting their market.

NFU turkey group chairman Michael Bailey said: “Turkey producers have been adapting their businesses and working hard to ensure there are enough turkeys for everyone.”

He urged consumers to use leftovers to make a range of healthy, tasty meals. 

The NFU’s #BuyMyTurkey campaign returns on Friday 4 December when turkey farmers will be taking to social media to promote their businesses.

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