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Designing multilingual web sites: applied authoring techniques

International corporations and small organizations recognize that although you can buy in any language, you must use the customer's language to sell. Because of this, the dominance of English in the Internet is lessening. To effectively author for the Internet, the practice of sequential design in one language followed by subsequent adaptation to accommodate another language must change to that of creating an initial design accommodating multiple languages at once. But anytime more than one language is involved in anything many challenges arise. These must be addressed and overcome to achieve accuracy in message delivery. The challenges to doing this in the instant, dynamic, location-independent media that are available on the Internet are as unique as the demand for the capability is great. That's what makes it fun!This workshop addresses key issues in Designing and Authoring Multilingual Websites. Writing considerations, dealing with information, the way it is presented, and the content structure are addressed as are the technical issues of file structure, data definition and implementation. Through questions and answers, participants will help "design and build" a multilingual web site. As each of the key definitions is created, the participants will be presented with issues related to those definitions. In this way, we will work through the entire process, giving the participants a chance to learn more about the questions they may need to ask in order to create their own effective, maintainable, sustainable multilingual web sites.