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The Advertising Content of African-American Newspapers

This study analyzed seventy-two issues from May 1989 of thirty-five African-American newspapers. Results showed a lower percentage of advertising from local sources than was found in newspapers that participated in the Inland Press Association's 1989 study of weekly newspapers. The African-American newspapers also had little advertising support from group-owned businesses. Large-circulation African-American newspapers had less advertising linage than did medium-circulation newspapers, which resulted in a smaller newshole for the large-circulation newspapers.