{'fraction_non_alphanumeric': 0.012965964343598054, 'fraction_numerical': 0.0, 'mean_word_length': 5.371134020618556, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
Recognize: A Social Norms Campaign to Reduce Rumor Spreading in a Junior High School

This article studied changes in rumor spreading and perceptions of peers’ rumor spreading among students atone public junior high school following a social norms marketing campaign. Results of the study show that perceptions of peer rumor spreading fell following the campaign, but self-reports of rumor spreading did not decrease. Results suggest that a social norms marketing campaign conducted by a professional school counselor and delivered to students in a junior’ high can reduce misperceptions of negative social behaviors.