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Leadership, Innovation Outputs, and Business Performance: A Mixed Methods Study of Senior Managers in the Attractions Industry

ABSTRACT This mixed-methods study responds to the need for empirical studies of innovation in the experience industry context. A multisource approach was used to gather data from 189 attractions across the United States. The relationships between strategic leadership practices and various innovation output dimensions were examined at the organization level. Qualitative data in the form of innovation output examples complemented the quantitative results. Findings provide a snapshot of innovation in the attractions industry and reveal some of the “tensions” of leading innovation in organizations whose main economic offering is an experience. A list of context-specific leadership practices and innovation activities provide a starting point for self-assessment and integration of experience-economy concepts at the business unit level.