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iMAP-CampUS (an Intelligent Mobile Augmented Reality Program on Campus as a Ubiquitous System): A Theoretical Framework to Measure User's Behavioural Intention

Technology has become a part of our daily life, growing the vital need for institutions to provide rapid access to information available all the time. Recently, Augmented Reality (AR) has emerged as a technology for educational institutions to enhance students' and visitors' experience through its capability to overlay information into the real world environment. The iMAP_CampUS is a mobile augmented reality application that would have the capability to show campus-related information superimposed on a map of Macquarie University, Sydney. In spite of the popularity of widespread AR applications and user acceptance of geo-based AR technology, there is limited academic research conducted to study users' acceptance of AR applications. In this paper, our goal is to review and clarify the factors influencing the acceptance of iMAP_CampUS systems using the Unified Theory of Acceptance and Use of Technology (UTAUT), IS success factors and Motivation theory. This integration results in three success measures (information quality, system quality, and user satisfaction) and two acceptance constructs (effort expectancy and facilitating condition). As stated by motivation theory, perceived enjoyment has been affected by visual quality. Therefore, visual quality is one of the external factors in the AR acceptance model we propose.