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Application of General Utility Theory for Estimating Value in Non-Western Societies

Understanding value and being able to monitor it is crucial to many anthropological theories of economy. The author presents a method, developed in economics, of evaluating peoples' subjective values. While this method is derived from neoclassical economics, its assumptions are minimal and its use is not necessarily tied to any particular economic paradigm. Therefore, the method may be useful to anthropologists working within neoclassical, ecological, Marxist, or interpretive paradigms.