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From Storyville to Bourbon Street: Vice, Nostalgia and Tourism

This paper contrasts New Orleans' former red-light district, Storyville, and contemporary Bourbon Street, New Orleans' major tourist attraction, to illustrate how history has been revived into a tourist product to maintain the city's appeal as a destination. Nostalgic images are developed for tourism consumption of heritage destinations. The images are idealised versions of the past that alter the authenticity of the historic context from where they came. On Bourbon Street, the Storyville district is utilised as an image to elicit nostalgia of a period no longer actively incorporated into New Orleans's cultural fabric. Through a qualitative analysis of the tourism communication materials, Bourbon Street is analysed as a nostalgic representation of Storyville and its once acceptable vice activities. Activities such as public sexuality, music and dancing, and shopping are ways in which tourists can experience the once legal red-light district. It is argued that what is presented to tourists is a commercial image of the past and its reputation, rather than an accurate portrayal of New Orleans either yesterday or today.