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‘Not Science but PR’: GM Food and the Makings of a Considered Sociology

This article sketches a sociology in the making that arises out of the case of GM food in Britain in 1999. It is presented with a view to moving, collaboratively, towards its further study. A ‘considered sociology’ is not original. It requires treating as an integral and enduring part of the field of investigation the historical and social characterisation of that same field. An evaluation of the sociology of food indicates that field's limitations for the examination of GM food, with one key exception. The article moves on to propose the need for (a) an as yet underinvestigated field of the industrialisation of food together with the role of science and technology within it, and (b) an examination of the industrialised (social) scientific production of ‘the consumer’. These may then serve as a basis for examining the manner in which public coverage of GM food could be characterised not as a matter of science but of a PR and is now publicly construed as a debate, ‘pro’ and ‘anti’.