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Rationale for the Formation of a New Work Ethic through the Prism of Post-Operaism Philosophy and the Concept of a “Projective City”

The article attempts to analyze the formation of a new work ethic in modern society through the prism of the post-operaist concept and the theory of "projective city". It is demonstrated that labor has undergone significant changes in comparison with the labor of the Fordist stage, as a consequence of which a new justification of justice and individual good was required, which would promote involvement in project labor. Drawing on the concept of post-Fordist labor, the emergence of such a rationale is examined. The article reveals the key points of post-Fordist theory that deal with the transformation of labor. conditions of postFordism. It is shown that, on the one hand, labor becomes immaterial, biopolitical, affective, on the other hand, such features contribute to the formation of new practices of ethical justification of labor. It is demonstrated that the organization of "immaterial labor" or biopolitical labor is formed as a network. At the same time, it is the project that becomes the value model that allows the formation of a new work ethic. Thus, the destruction of hierarchical structures leads to the formation of a network mode of labor organization, which does not allow an answer to the question of the fair distribution of material and symbolic goods. Then project work imposes a certain framework that allows us to restore the procedure of fair evaluation. Through the concept of "projective city" by L. Boltanski and E. Chiapello the logic of development of justification of individual benefits for a person included in hired labor is comprehended. It is revealed that justification is built through increasing the opportunities for selfrealization and the expansion of personal freedom. The article shows that the reliance on the concept of "projective city" allows to consider the contradictions associated with the formation of new ethical justifications and value structures. When the apparatus of argumentation of labor involvement in the "projective city" works with the principle of justice and individual good, the worker is offered the opportunity for self-realization and development of his own potential through practices of self-control. The conclusion is that the value changes described above are indicative of the emergence of a new ethic of labor relations.