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CREATING CULTURE CHANGE : AN ETHNOGRAPHIC APPROACH TO THE TRANSFORMATION OF ENGINEERING EDUCATION

1 Marietta Baba, Chair, Wayne State University, Anthropology Department, Detroit, MI. 2 Diane Pawlowski , Wayne State University Anthropology Department, ac8359@wayne.edu Abstract − Anthropological support for Greenfield Coalition engineering education culture change utilizes a model of U.S. engineering education culture to explain how culture change occurs in an industrial, academic, and human rights coalition. Research design supports course transferability, encouraging culture change in other engineering education contexts. First, an anthropology team uses action research design to document existing culture, later documenting change in new courses. Qualitative ethnographic assessment enhances culture change by giving critical feedback to staff designing experienced-based courses usable by other educators. Next, anthropologists examine Greenfield as an engineering education field experiment with significant implications to recruit and retain under-represented minorities in North American and European engineering schools. The research explores how to enhance change as Greenfield enculturates new minority engineers into their profession, fully prepared to work in a twenty-first century global industrial marketplace.