{'fraction_non_alphanumeric': 0.016776075857038657, 'fraction_numerical': 0.0029175784099197666, 'mean_word_length': 5.792079207920792, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
GREEN WITH RED: ENVIRONMENT AND JIANGXI'S TOURISM DEVELOPMENT

Abstract Since the late 1990's, as China's development-induced environmental problems increased, there has been concomitant rise of environmental concern in policy and public discourse. This rising concern for the environment has influenced tourism development in two ways. On one hand, new attention has been directed at finding more sustainable ways of developing existing tourist resources. On the other hand, environmental protection is being used by local governments, tourism agencies and other institutions as a marketing strategy in their efforts to promote tourist sites and attract capital investment. This essay examines these two forms of “greening” in Jiangxi's tourism development and explores persistent tension between the environment and the economy that undermines efforts to create more sustainable forms of tourism. The analysis locates the greening process in the specific conditions of Jiangxi's tourism development strategy, most notably its dependence on Red Tourism to draw in large number of domestic visitors. This case study of tourism development in Jiangxi shows how discrepancies exist between promotional claims and the implementation of environmental protection. Local tourism practices may not necessarily be environmentally constructive despite efforts on different levels.