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Anita Bryant Leads a Moral Crusade

During the 1960s and 1970s, Anita Bryant made a name for herself as a former beauty queen, a pop star, and a spokeswoman for national brands including Coca-Cola, Tupperware, and Florida Orange Juice. She was especially beloved among evangelical audiences, who also knew her for her frequent publication of small volumes of personal memoir and spiritual advice. In 1976, her public image shifted dramatically when she became the face of a backlash against the emerging gay liberation movement, first in Miami and then nationally. Her story demonstrates how some prominent evangelical women transformed their celebrity into a political platform during the rise of the New Christian Right in the 1970s. It also highlights the strategies that these women used to understand and justify their political roles in light of their sincere commitment to conservative gender and family norms.