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Southern Identity in Southern Living Magazine

Abstract A fantasy-theme analysis of the editors’ letters in Southern Living magazine shows an editorial vision of valuing the past and showcasing unique regional qualities. In addition, a content analysis of the visual representation of race in the magazine's formative years and recent past validates that inhabitants of the region were portrayed overwhelming as white and middle-class, even as affluence among nonwhites has changed. This analysis provides an example of how media products create and proliferate a specific representation of a place and its people. Suggestions for using mass media messages in the classroom to apply geography knowledge and research, as well as media literacy skills, are included.