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Potentially important factors in the success of microcomputers in small and medium-sized Colombian firms: An exploratory study

Few studies have been reported in the developing world that examine the use of microcomputers among small and medium‐sized industrial firms. This article presents the results of an 18‐month study that was conducted among small and medium‐sized manufacturing firms in Colombia. The purpose of the study was to identify potentially important factors in the successful use of microcomputers in the administrative area of these firms. Working with a group of Colombian experts, data were collected in 31 Colombian firms that were using microcomputers. An initial exploratory analysis using stepwise regression was performed on the data using 13 success factors. The results identified top management attitude, support, and top management expectations as potentially important factors associated with the success of microcomputers. The results suggest that even in a developing world setting dependent on technical expertise, managerial factors are more important in the success of computers than are technical factors. Given...