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Tactical and Strategic Information Sharing in the Supply Chain : An Empirical Analysis of EDI Exchange Between Trading Partners

This paper examines the importance of tactical and strategic information sharing between supply chain partners. Through a transaction cost economics theoretical lens, we hypothesize that greater tactical and strategic information sharing volumes are associated with greater survival of supply chain relationships. We also hypothesize that a greater ratio of strategic to tactical information sharing is associated with supply chain relationship survival. The hypotheses are tested using an original data set of 42 firms, which include 24 manufacturers, six wholesalers, and twelve retailers. We find support for the two hypotheses that associate tactical and strategic information sharing with relationship survival.