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National Trade Promotion Organizations: Their Role and Functions

Although trade promotion organizations (TPOs) can be a cost-effective tool for developing trade and exports, their usefulness varies significantly from country to country. The author reviews the principles of establishing and structuring successful TPOs, clarifies their roles and defines their specific functions. Because the majority of producers and potential exporters in many developing countries have limited resources and scant knowledge of foreign markets and their exigencies, they often need support and guidance as they take their first steps into the arena of world trade.