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Is Reinvention of Information a Catalyst for Critical Mass Formation ?

Critical mass is a socio-dynamic term used to describe the existence of sufficient momentum in a social system such that it becomes self sustaining and fuels further growth. The current study focuses on factors which are crucial for the development of a critical mass needed for the diffusion of new information in online social networks. Critical mass will be discussed by linking concepts from the Diffusion of Innovation theory and Critical Mass theory, This linkage provides us with the ability to view critical mass in accordance with its occurrence at a certain point in time and the process leading towards that point. We offer a study of critical mass dynamic formation using the process approach offered by the Critical Mass theory. From the Diffusion of Innovation theory we suggest the concept of reinvention as a catalyst for critical mass formation. Specifically, we propose that reinvention of information that is integral to learning processes, is crucial for the diffusion of information. Understanding the role of reinvention in critical mass formation during the diffusion of information will expand the understanding of formal and informal learning communities.