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GOOD, EVIL, TRUTH, LIE in Russian, Ukrainian, British, and American linguo-cultures: results of a psycholinguistic experiment

The paper presents the results of a psycholinguistic experiment aimed to identify the general characteristics and national-cultural characteristics of linguo-cognitive categorization and conceptualization of the linguistic axiological spheres GOOD, EVIL, TRUTH, LIE in Russian, Ukrainian, British, and American linguistic cultures. A total of 830 respondents of both gen-ders, different social status, and education levels from Russia, Ukraine, Great Britain, and the USA participated in the experiment. The psycholinguistic experiment involved the following stages: setting the goal and objectives of the experiment, determining the timing of its imple-mentation, formulating the expected results, compiling the task, interviewing the respondents, and analyzing the results, with tasks, deadlines, and expected results specified for each stage. At the preparatory stage, the questionnaires were developed in Russian, Ukrainian, and Eng-lish to be completed by the respondents. At the next stage, the associative reactions obtained were processed, and conclusions were formulated. The linguistic axiological spheres of GOOD, EVIL, TRUTH, LIE in the structure of the linguistic sphere of MAN were found to be universal in Russian, Ukrainian, British, and American linguistic cultures, with specific dif-ferences in linguo-cognitive categorization and conceptualization being associated with the cultural, historical, socio-economic development, the political structure of different countries. This fact explains the slight differences in the language representation of the outside world by the representatives of Russian, Ukrainian, British, and American linguo-cultures.