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Comparative analysis of composition method of text centered text and text centered text and exploring the meaning constructive strategy of text producers: Mobile media environment and focusing on the text acceptance context according to platform characteristics

This study analyzes the characteristics of text-oriented text and image-oriented text composition methods and the differences in consumption patterns according to the main text composition styles based on the characteristics of mobile media. In this study, two blog platforms and one video platform were selected to compare the semantic construction methods of text-oriented text and image-oriented text. The subject and content of ‘specific analysis target’ were limited to two categories, ‘travel’ and ‘movie review’. ‘Travel’ and ‘movie review’ are traditionally the most talked about topics on blogs. As YouTube was recognized as a representative platform for one-person media, the number of channels dealing with travel vlogs as the main content increased significantly, and movie reviews were considered the most preferred cultural content by the public, and there are many related channels. The three analysis driftwoods extracted through continuous comparison of data analysis for the study subjects were categorized and repeated comparative analysis was performed. Among the analysis nomads, in the ‘text composition method’, character-oriented texts had very different formats depending on the characteristics of the blog platform. Vlogs, which are video-oriented texts, have a very high degree of multiplicity of forms compared to blogs. The vlog narrative has a clear overlap between mimetic narration and diegetic narration. In the ‘text consumption method’, the nature of the interface differs depending on the platform, and this has a certain effect on text consumption. Also, in the case of blogs, superficial reading and in-depth reading were selectively performed according to the characteristics of the platform. In the image-centered text, the possibility of affective and resonant reading was high through mimetic narration narrative and social object. In the ‘communication format’, as the PC-based blog entered the mobile era, the degree of interaction decreased, and in YouTube, interaction such as comments between producers and audiences was active.