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Users' motivation to participate in online crowdsourcing platforms

Online crowdsourcing platforms are increasingly used to capture ideas from crowd. Global companies are adopting crowdsourcing idea to connect with and get feedback from the users. The objective of this study was to understand what would motivate people to participate to innovate in online crowdsourcing platform, and to classify different motivational factors and incentives in online crowdsourcing platform. After an extensive literature review on motivation and incentive, different motivational factors and incentives were classified. This study has identified various motivational factors and classified them so that researchers can have more empirical studies to understand better. Moreover, the findings will also be worthwhile for the companies who are planning to launch similar crowdsourcing platforms to tap users' talents.