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Ethics Versus Survival: The Relationship Between Advertising Ethics and New Business Challenges

Abstract While advertising processes are complex and changing, the same ethical problems endure, including those relative to organizational challenges. Yet research affords little attention to challenges influencing ethical awareness in advertising, such as those related to new business. In response to the call for an organizational approach to advertising ethics, ethnographic field work and 45 one-on-one interviews were conducted regarding perceptions of advertising ethics, organizational challenges, and the relationship between the two. Findings suggest that financial pressures related to new business challenges influence how members perceive ethics such as advertising harmful products.