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Market Analysis of Characteristic Agricultural Products from the Perspective of Multi-Source Data: A Case Study of Wild Edible Mushrooms

Wild edible mushrooms are a characteristic product in Yunnan, but no quantitative evaluation system yet exists for them. This study puts forward a sustainable development potential index of characteristic agricultural products (SDPI) based on various methods. It also performs a correlation analysis of multi-source points of interest (POI) and online shopping data related to wild edible mushrooms in Yunnan from a quantitative point of view, to understand the economics of wild edible mushrooms and to explore the sustainable development potential of such mushrooms in Yunnan from the perspectives of the tourism and sales markets. The results show that Dêqên Tibetan and the central region dominated by Kunming dominate both the tourism and sales markets and have a high SDPI. In contrast, the current situation and development prospects of the wild edible mushroom market in cities such as Lincang and Nujiang Lisu are poor. Yunnan Province has a large wild edible mushroom market and a promising development prospect. This paper provides comprehensive reference information for the development of Yunnan wild edible mushroom production economics.