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Corporate Retirement Security: Social and Ethical Issues . Robert W. Kolb, ed. Blackwell Publishing, 2007, ISBN 978-1-4051-5048-4, 216 pages.

decision-making. For those who are already familiar with Ariely’s impressive body of research, the book is a telling, behind-the-scenes look at how his ideas were born. The author describes how growing up in Israel and spending much of his youth in hospitals ignited his passion to understand people. Additionally, he offers many original anecdotes that served as the inspiration for specific studies. He also describes particular subjects in amusing detail that would not normally be permitted in a serious academic journal. In this way, the book has a broad appeal to speak to many real-life situations. The only sections of the book that seem to veer off-course are Chapters 10 and 11, in which the author probes the context of our character. These chapters loosely apply some of the lessons from previous chapters to explore the basis of honesty. Here social commentary seems to trump scientific insight, as Ariely moralizes about the decline of professionalism, corporate scandals, unscrupulous lawyers, and generalized human greed. Yet this shortcoming is easily forgiven, because the author is exceedingly optimistic and positive about people throughout the book. Despite spending most of his time demonstrating our limitations as human decisionmakers, he offers hope throughout that we can overcome many of our weaknesses both as individuals and cultures. For example, he describes how a ‘‘self-control ’’ credit card could be fashioned that would empower consumers to create self-accountability and bolster self control. With such a card, consumers could establish pre-set limits for various spending categories, impose waiting periods to combat impulse shopping, email reminders to themselves with spending alerts, and encourage themselves to save more by ‘‘taxing’’ themselves for discretionary spending. He also makes a compelling case that such a card would also be good for a credit card company willing to differentiate itself by being an advocate for consumers. Throughout the book, he offers multiple tips and suggestions for dampening biased decisions and avoiding negative outcomes. Dan Ariely is unquestionably an authority on decision making and has been one of the most innovative researchers in the field. In his volume, he offers simple descriptions of some core behavioral economic concepts in an entertaining and accessible way. It is worth reading for those looking to learn about decision-making, as well as those looking for a fun and fresh take on some well-known behavioral effects.