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CREATIVE INDUSTRIES AS A FACTOR OF REGIONAL MODERNIZATION

The development of states, regions and individual cities throughout the history of mankind has taken place along the path corresponding to a particular era. Modern conditions dictate new rules, and it is insufficient to build an economy based only on city-forming enterprises for the development of a city or region, which is typical for industrial societies. New factors are needed for regional and urban modernization, and one of them is the emergence and development of creative industries, which are an element of the creative city model. This article proposes to describe the modernization of the region and individual cities of the Perm Region in the last decade from the perspective of the development of creative industries and laying the foundations of the creative city model.