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Science on the Underground: an initial evaluation

This paper describes an initial evaluation of the “Science on the Underground” project in London, United Kingdom. The project uses posters based on concept cartoons to raise interest and awareness, provoke follow-up action and raise understanding of science amongst passengers. The nature of the concept cartoons is described. A number of data collection methods were used in the evaluation, including interview, observation, analysis of media coverage, and analysis of web site comments. The conclusions are that the project has led to an encouraging level of awareness of and interest in the project and a limited degree of follow-up action. Insufficient data are available to draw conclusions about the impact on public understanding of science.