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ROLE OF DEVELOPMENT COMMUNICATION IN WOMEN EMPOWERMENT

This study emphasizes the applicability of development communication to empower women. The gender gap is still in practice which can be reflected in the social, economic, political, and educational sectors globally. So, to reduce this gap women’s empowerment plays a vital role. Women who cover over half of the global population still remain marginalized and dominated. This is the result of the lack of access to the world outside the four walls of the house. Despite the modernization, women are still lagging behind when it comes to empowerment, opportunities, and equality in comparison to their counterparts. This is the reason communication becomes so crucial to uplift women and help them reach their highest potential. Communication can help women understand their positions in society, realize their true worth, and thus fight against all the dominance still prevailing in our society. Through this article, we can draw the attention of policymakers regarding the aforementioned issues. In this article, we can explore that knowledge and skills are keys to the uplifting eminence of women which can be spread through developing communication. This paper analyzes that ICT can be the key tool for women in finally understanding and reclaiming their true status in society by helping them acknowledge the current situation they are forced to be standing at.