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Characterization of Tourism Clusters in Brazil

The objective of this paper is to portray the features of touristic services in Brazil, looking to identify similarities and differences among the regions of the country. To do so, two complementary techniques are applied: cluster analysis and shift-share. The main results indicate the existence of five tourism clusters in the country, the best of them (clusters 1 and 2) predominantly comprising touristic services located in the mesoregions of the South and Southeast of Brazil, notably the state of Rio de Janeiro. Furthermore, the mesoregions of the North of Ceará, the Agreste of Pernambuco, the North of Rio de Janeiro state, metropolitan Rio de Janeiro, central Rio de Janeiro state, Assis, Araraquara, Araçatuba and Distrito Federal have offered competitive and specialized touristic services, and all are part of clusters 1 and 2, which show the best results.