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Data Traffic Offload from Mobile to Wi-Fi Networks: Behavioural Patterns of Smartphone Users

This paper presents a model for defining the behavioural patterns of smartphone users when offloading data from mobile to Wi-Fi networks. The model was generated through analysis of individual characteristics of 298 smartphone users, based on data collected via online survey as well as the amount of data offloaded from mobile to Wi-Fi networks as measured by an application integrated into the smartphone. Users were segmented into categories based on data volume offloaded from mobile to Wi-Fi networks, and numerous user characteristics were explored to develop a model capable of predicting the probability that a user with given characteristics will fall into a given category of data offloading. This model may prove useful for analysing smartphone user behaviour when offloading data.