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Making sense of competitive intelligence with TIGER: an information visualization tool

This paper describes a joint research project in data visualization between MetLife and the CSTAR group at Andersen Consulting. The goal of the project was to produce a tool for retrieval, display, and analyzing competitive information that would run on conventional PC platforms. As part of the visualization scheme, icon clusters provide a graphical representation of each case's salient features, while 1, 2, or 3 dimensional maps of clusters reveal relationships among the cases. A graphical query facility allows users to specify cluster maps dynamically. In addition, the tool supports an ever-present 'bird's-eye-view' of the information space being analyzed. The tool is particularly valuable for exploring patterns among stories grouped and viewed in the 2 and 3 dimensional views which would be difficult to discern from a hardcopy version.