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Research on Business Model Evolution Based on Self-Adaptive Genetic Algorithm

With the increasing of intense competition and constantly stepped-up technological progress, the business model has been paid more and more attention by enterprises. To establish their own competitive advantages through business model innovation become enterprise's intrinsic pursuit. Based on the concept framework of mesoscopic approach to business model and the study of business model innovation on the basis of complex system theory, we view the business model innovation as a dynamic evolution process. Firstly, the thesis use Genetic Algorithms and establish the evolution model of business model based on NK model and generalized NK model under visual angle of modular innovation then analyze the characteristics and rules of evolution of different complex structure of business model. For further analysis the dynamic effect of business model complexity architecture on innovation, we also encode the business model architecture, make it take part in the dynamic evolution process, and then analyze the rules of business model innovation under visual angle of radical innovation.