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Electing Judges: The Surprising Effects of Campaigning on Judicial Legitimacy, by James L. Gibson

terrain resulting from the budget surplus, a booming stock market, and the shifting culture landscape” (p. 236). For scholars of presidential elections who seek to explain campaign outcomes through economic or retrospective voting models, party identification, or the messages offered by the candidates, The Candidate is a reminder that campaigns contain influential organizational elements not reflected in the most popular academic models that attempt to predict the vote. The winning candidate and solid campaign team who supports him or her will understand not only that the economy matters but that the route by which the candidate came to run for the presidency matters as well. In chapter 9, Popkin provides an overview of what is needed to make teams work. He notes that there is no magic formula, but certain elements must be in place in order for the team to help the candidate and to complement his or her strengths. Students, scholars, and practitioners of political campaigns can learn much from The Candidate: What It Takes to Win—and Hold—the White House. Popkin’s writing is clear and compelling. Through the use of historical anecdotes and analysis, Popkin demystifies why some seemingly smart, strong, and charming candidates do not win presidential campaigns. A winning candidate for president must have a winning team behind him or her. Without a flexible yet dedicated team who understands the role by which a candidate came into the race, the candidate will remain just that—a candidate rather than a winner.