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The effect of major service quality factors of online order delivery food on perceived value, reuse intention, and word of mouth intention

This study intends to analyze how service quality of online order delivery food affects perceived value, reuse intention, and word-of-mouth intention. To achieve the goal, the study was conducted for 31 days, from March 1, 2022 to March 31, 2022, targeting restaurant consumers who have experience in online food order delivery in Seoul and the metropolitan area. A total of 300 copies of the questionnaire was distributed. Among those, 283 copies were collected, and a total of 259 copies was used, excluding 24 copies with insincere answers. The results of analysis of data collected from the sample are summarized as follows. First, as a result of multiple regression analysis for the test of , all three variables-food quality, environmental factors, health factors-were found to have a significant effect on perceived value. Second, as a result of simple regression analysis for the test of , one variable-perceived value-was found to have a significant effect on reuse intention. Third, as a result of simple regression analysis for the test of , one variable-perceived value-was found to have a significant effect on word-of-mouth intention.