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An infodemiology study on breast cancer in Iran: Health information supply versus health information demand in PubMed and Google Trends

Purpose According to the studies conducted in Iran, the breast cancer is the most frequent type of cancer among women. This study explored the state of health information supply and demand on breast cancer among Iranian medical researchers and Iranian web users during 2011 to 2015. Design/methodology/approach A mixed method research (MM) was conducted in this study. In qualitative part, a focus group interview was applied to the users to identify their selected keywords searched for breast cancer in Google. The collected data were analyzed using Open Code software. In quantitative part, data were synthesized using R software in two parts. First, users’ internet information seeking behavior (ISB) was analyzed using Google Trends outputs during 2011 to 2015. Second, the SPB of Iranian breast cancer specialists were surveyed using PubMed during the period of the study Findings The results showed that the search volume index of preferred keywords on breast cancer have increased from 4119 in 2011 to 4772 in 20...