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An Empirical Study on an Investment Pattern of Individual Investors in Pune City

The diversification of the financial services sector has provided the individual investor with a wide range of opportunities to invest. Savings are the mantras that any investment advisor will recite. Savings are the difference between the amount investor earns and the amount investor spends. One reason could be that there are certain materials goals that they want to save for. Indian investor’s behavior has been changing drastically in the post-economic reforms era in investment activity, preferences in selecting various financial instruments, evaluating and in analyzing the investment avenues. The objective of the study was to understand investment pattern among the investors of Pune (India). The data was collected through structured questionnaire distributed to 770 peoples from different Socio Economic Classes in Pune. It was found from the analysis there is significant difference into safer investment and riskier investment avenues. Analysis has been done through One Way ANOVA. It was propounded here that the most preferred investment options are Insurance and bank deposits and most of the factors influencing investment decisions were high returns, tax benefit and safety.