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Chip Off the Old Block

PHOTO COURTESY OF FREESCALE SEMICONDUCTOR Take heart all you Tiger Woods-wannabe golf hackers out there; Lisa Su can commiserate with you. “I’m not an expert gamer, but I like to play,” says Su, senior vice president and chief technology officer for Freescale Semiconductor and former vice president of the semiconductor research and development center at IBM. “I play Tiger Woods [PGA Tour],” she adds, qualifying that despite owning two Sony PlayStation3 consoles and being video games’ technology queen, “I can’t compete with these teenagers.” Of course, the majority of teens do not possess Su’s skills in overseeing the development of the chip microprocessor technology that brings Tiger and PS3 to gamers. The journey from blank-slate idea to full-blown PlayStation action has been one of the most rewarding of her career. “I’ve seen it through the whole process from when there was nothing on the piece of paper to when we’re making tens of millions of chips,” says Su. Though the cell microprocessor chip is rewarding from a technological standpoint, Su says teamwork is the most gratifying aspect of the five-year, US$400 million collaboration between IBM, Sony Computer Entertainment, and Toshiba. “We put together a team of three companies that, when we started, each had our own hat,” explains Su. “The team really came together and put out something that no one company could have done. The sum is better than each of its parts.” Synergy skills are just a part of the overall package that makes Su a leader in microprocessor chip technology. She also has the science skills to back it up.