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Tourist satisfaction and the souvenir shopping of domestic tourists: extended weekends in Spain

The satisfaction dimensions of domestic tourists when buying souvenirs are studied in relation to the overall satisfaction of the same tourists, a theme that has received little attention in the prior scientific literature. The research data were gathered from interviews with domestic tourists visiting Seville over an extended weekend. The results show that souvenir shopping satisfaction consists of four factors: internal attraction, service differentiation, service provision and external attraction. The last two, moreover, influence the overall tourist satisfaction rates. A discussion of these results and their implications help contribute to a better understanding among both scholars and practitioners of tourist satisfaction.