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Evaluating User Activity in Enterprise Social Media Tad Hogg January

Organizations are deploying social media, such as blogs, to improve internal collaboration. Observing how users react to organizational work practices and com pany restructuring can help identify factors promoting effective use of social media within enterprises . This possibility is illustrated by two examples involving social media use at a large technology company, to identify how people attend to content and the robustness of communities formed through social media.