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A Study on Flow Experience Structures: Enhancement or Death, Prospects for the Korean Wave

ABSTRACT In proposing the concept of flow which focuses on experiencing the sites visited by Korean Wave tourists as induced by drama or movies, the role of involvement level (variables) of Korean Wave tourists in influencing flow construct as they experience the sites of FIT (Film Induced Tourism) was investigated. The involvement level of Korean Wave visitors was found to operate as a mechanism by which challenge, skills, and focused attention on site might be more organized or more actively experienced. This recognizes that there is clearly a need for making the FIT sites exposed much by any mix of various media. The findings of this study showed that challenges and skills influence enjoyment as an output factor of flow. Film site visitors are assumed to participate in the roles of film characters, experiencing the places and the atmosphere. The degree of visitors' reflections of the film optimizes awareness of flow experiences on the site. Therefore it is necessary to provide more detailed experiential programs on the film sites with a wide variety of flow-related contents in the film.