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Research on User Experience of News and Information APP

With the development of the times and society, the Internet has played a more and more important role in people’s lives. Unconsciously, mobile phones have become an important tool for people to use the Internet. The proportion of Internet users accessing the Internet through mobile phones in China has reached 98.6%, and the number of news users is 663 million. People can access a wide range of information through the Internet only through mobile terminals. In 2017 and 2018, the total number of users of news and information applications increased by nearly 230 million. The use stickiness of news and information APP users is on the rise. The value of news and information independent APP is enhanced, and the diversified features of news and information APP products are highlighted. The success of news and information application is inseparable from every user holding a mobile terminal, and user experience is increasingly becoming a key factor in product development. Therefore, it is of great significance to tap the user’s needs, improve the user experience, and transform the user retention rate to make the products develop sustainably.