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User Local and Global Interest Depth Interaction for Recommendation Algorithm

Using auxiliary information such as social networks or item attributes to improve the performance of recommender systems is a key issue in the research of recommender systems. It plays a very important role in alleviating the interactive sparsity of collaborative filtering methods. In response to this problem, a recommendation algorithm that user local and global interest depth interaction is proposed, which analyzes the user’s implicit preferences from two perspectives: based on the user’s historical behavior records, using a fully connected neural network to extract the user’s local interests; based on the user’s historical behavior items, through the association between entities in the knowledge graph, mines the entities associated with the user’s historical behavior, forming a multi-layer global interest layer to generalize user interests. The user’s local interest vector activates the item entity in the global interest layer to generate the user’s global interest vector. Finally, the deep neural network is used to complete the feature interaction of users’ local interests, global interests and recommended items. The user’s local and global interests accurately describe user preferences and improve the accuracy of click-through rate prediction. Experiments show that the recommendation performance of the algorithm on the two public data sets is better than the comparison baseline and the classic recommendation algorithm.