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Airing contraceptive commercials.

For 10 years family planning groups have been trying to persuade the TV and radio industry that advertising nonprescriptive contraceptives would be an effective way to prevent unwanted pregnancies and the spread of venereal diseases particularly among teenagers. Although formal restrictions on advertising contraceptives have been removed the networks and most local radio and TV stations still ban commercials for contraceptive products. At a time when many consumers are concerned about health risks associated with the pill and the IUD manufacturers of condoms foams and jellies are not motivated to pursue expensive advertising campaigns. Of the stations polled those with audiences mainly of the age group 18 to 34 are more likely to accept contraceptive advertisement than stations with an older audience. 50% of the stations polled would not air any such ads. Most broadcasters express concern about the quality of the ads if they were used and believe that their audience does not favor them. Few people questioned believe that such an advertising campaign would have much effect on sexual activity venereal disease or pregnancies. The National Association of Broadcasters survey reveals that by a margin of 53 to 41% adults oppose broadcasting contraceptive commercials. Responses indicate that TV ads are less acceptable than radio advertising. Younger adults are more likely to favor ads than older persons. Single people also favor the contraceptive commercials. Less separated or divorced people and even fewer married or widowed people find such ads acceptable. 45% of men and only 35% of women support the advertisments. 40% of whites 50% blacks and 66% Hispanics think that contraceptive commercials should be aired.