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A Study on Influencing Factors of Happiness of Urban Low-income Groups

With the completion of the strategic vision of building a moderately prosperous society in an all-round way in 2020, China’s economic development has entered a new normal. The concept of innovative, coordinated, green, open and shared development will lead China’s economic progress and development. However, the development of urban and rural areas and regions in China is still not coordinated, and the sudden COVID-19 outbreak has caused a serious impact on urban low-income groups. Due to the characteristics of poor employment stability, low income and single source, as well as greater family pressure of urban low-income groups, the author focuses on the influencing factors of their feelings of happiness. This paper assumes that the satisfaction degree of residents’ needs is positively correlated with residents’ feelings of happiness. Based on Maslow’s hierarchy of needs theory, this paper analyzes the factors that may affect the happiness of urban low-income groups in five levels, and explores the special needs and difficulties of urban low-income groups in the context of the epidemic. So as to find ways to improve the happiness of urban low-income people to provide reference.