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Problems and Solutions about the Closet-sharing Online Platforms in China

As a member of sharing economy, clothes rental, so called closet-sharing economy has become quite mature in several countries; but the development of closet-sharing platforms in China is still in the initial stage. What kind of weakness do Chinese closet-sharing companies have in their running mode? What can they learn from their foreign counterparts? This paper analyses the business mode of some closet-sharing platforms in China, compares them with successful foreign closet-sharing platforms, points out the problems and gives some advice to these closet-sharing companies in China. The analyses show that closet-sharing platforms in China have difficulties to keep clothes clean, to offer enough clothes types, to deliver them to customers in time, and to protect the rights of customers. To solve these problems, several actions such as setting up their own washing center could be taken. Introduction In recent years, the traditional business mode in the apparel retail industry has been depressed, with the rapid spread of sharing economy, closet-sharing online platform has gradually entered the public vision. The nature of a closet-sharing is to replace the garment purchasing by renting, pay a sum of money to closet-sharing monthly, quarterly, semiannually or annually in order to become a member of it, then rent the ideal clothes on these closet-sharing platform, finally receive different clothes every month by express delivery. Speaking of the business mode, most of the closet-sharing platforms chose the B2C mode, which means the platforms buy garments by themselves, then rent the garments to consumers. The Closet-sharing business model has been quite developed in the United States, Japan and other countries. The entire industry has been into the integration stage, and each closet-sharing platform enterprise has different develop planning and focuses on its segment market to enhance its market share, such as Rent the runway, which focuses on couture dress rental; Gwynnie Bee, focus on large-size garments rental; The black Tux, only the men's suit rental, and so on. The development of closet-sharing in China is relatively slower, but from the beginning of 2015, several closet-sharing enterprises appeared in China, such as Ycloset, MsParis, Dora’s Dream and so on. These enterprises have changed the traditional Chinese clothes rental marketing mode to a large extent, but their marketing modes still need to be improved. The Analysis of Development of Online Closet-sharing Platforms outside China