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Application of Virtual Reality Technology in Visual Optimization of Product Appearance Design

Virtual reality technology is used in this research to perform an in-depth investigation and the analysis of visual optimization of product appearance design, as well as to adapt evolving technology to practical design. The breadth of virtual display technology may be further investigated, and software abilities can be enhanced by studying the virtual display of intelligent goods. The performance indicators of the product may be exhibited in an all-around manner via the virtual display, giving customers an intuitive experience and thereby stimulating consumers’ desire to purchase. To achieve the research objectives of this paper, we first researched the professional positions of designers, operators, and product planners in related industries, and used the survey analysis method to compile valid data from the research results. And we conducted research and analysis on consumers of different age levels to derive different functional requirements of wearable products for different age levels, and compare and analyze the advantages and shortcomings of various types of smart wearable products in terms of their product presentation. The method refers to the product appearance design, making the product’s functional attributes, user emotions, and other factors as the starting point, and taking the visual effect of color as the center of the design scheme conception, the designer first conceives the visual effect of color to meet the requirements of function and structure, constructs a three-dimensional form that echoes it, and then explores the comprehensive effect of color and form, and further considers and designs the color, material, and so on from the perspective of users, product function, and structure. Then, we explore the comprehensive effect of color and form, and further think and design color and form from the perspective of users, product function, structure, and material, and finally get the color and form matching and reasonable product appearance. This design method can break through the limitation of “filling colors with shapes” and design a new, individual, and emotional product image.