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Nutraceutical Industry Trends

ABSTRACT The nutraceutical environment is emerging as the number one food industry trend in the United States and the world, as strong consumer, demographic, and international trends combine with nutritional and nutraceutical advances in medical science, and the food, pharmaceutical, and dietary supplement industries take note of the opportunity. This market trend is taking shape in the wake of a complex interplay of factors in many different sectors: accelerating scientific discovery, consumer trends that follow the aging of the “baby boomer” birth cohort, proliferating governmental nutritional policy, health care industry trends, food industry marketing, pharmaceutical industry trends, and differential international factors support for nutraceuticals.