{'fraction_non_alphanumeric': 0.022953328232593728, 'fraction_numerical': 0.01568477429227238, 'mean_word_length': 5.4727722772277225, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 1, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
Impact of philanthropic corporate social responsibility on organizational performance of selected manufacturing companies in Nigeria

In recent years, lack of commitment of most manufacturing companies to philanthropic corporate social responsibility (CSR) activities has gradually become a leading issue in corporate philanthropic discourse. Thus, the study examined impact of philanthropic CSR on organizational performance of selected manufacturing companies in Nigeria. The three (3) selected manufacturing companies are: PZ Cussons Nigeria Plc, Cadbury Nigeria Plc and Unilever Nigeria Plc. The study employed descriptive survey research design using a structured questionnaire with a five-point Likert scale format to obtain the primary data; while the secondary data on organizational performance (profit after tax) for a period of 5 years (2010 2014) were extracted from the annual reports of the three manufacturing companies used for the study. The respondents were the members of host communities of these companies. Simple random sampling technique was used to select a sample size of 150 respondents for the study. A total of 120 copies of the questionnaire duly filled and returned, out of the 150 copies administered, were used for the study. The data were processed using Statistical Package for Social Sciences (SPSS) version 20 with the aid of a statistician. Descriptive and inferential statistical tools including percentages, frequency, t-test and multiple regression analysis were used and the results were presented in tables. The hypothesis was analysed using multiple econometric regression method and tested by Student’s t-distribution at 5% level of significance. The findings from the analyses of this research showed that coefficient of multiple determination (R 2 ) was 0.791which implied that 79.10% of systemic variations in the performance (PAT) of the selected companies were explained by the variations in Philanthropic CSR activities of the companies; and that the p-values of the estimated parameters (a0, b1, b2, b3, b4, b5) were all significant at 0.05 level. Thus, the null hypothesis (H0) was rejected and the study concluded that Commitment to Philanthropic CSR activities by manufacturing companies in Nigeria has positive significant impact on the performance of manufacturing companies. On this basis, it was recommended that there is dire need for managers of manufacturing companies in Nigeria to be more committed to the implementation of their companies’ philanthropic CSR activities so as to build and sustain corporate reputation locally, nationally and globally.