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Developing Trust with Technology : An Exploratory Study

While technology has been often held responsible for engendering mistrust, little has been done to establish the role of information technology in creating trust in organizations. This paper explores the phenomena of trust-building through Intelligent Agents. Beginning with an overview on the meanings and measures of trust, the effects of trust in a variety of settings are examined. Further, a series of exploratory studies illustrate the positive effect of a intelligent agents in generating trust in an organizational setting.