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Corporate social responsibility of enterprises in the pandemic conditions

Summary. At present corporate social responsibility is the metrics of company interaction with partners, staff, citizens at local and global level. The support of the common social welfare is becoming an important activity target for most businesses. Companies which follow the principles of corporate social responsibility, use their own resources for the benefit of society, provide moral and financial support to those who need, assist in solving the problems that can not be solved by the authorities. Nowadays all efforts and financial resources are focused on the fight against Covid-19. The number of casualties increases every day, quarantine measures have interrupted many economy sectors operation, people stay without earning sources, and the purchasing power of the population has decreased. The pandemic affected the demand, supply and companies ability to deliver goods to the market. Companies should quickly respond to these changes in order to meet the population needs and avoid essential goods shortage. Many national small business enterprises, due to losses caused by quarantine measures, will not be able to return to their work. It is difficult to assess accurately Covid-19 impact, as there is no economy sector that is beyond the devastating epidemic effect. The authorities commit themselves to prevent the virus spread, but is impossible to overcome the epidemic without companies assistance, particularly financial one. The paper deals with the investigation of corporate social responsibility (CSR) role in overcoming the global pandemic. The essence, history of «corporate social responsibility» concept and main approaches to CSR development at the enterprise are considered. The consequences of pandemic impact on the global and Ukrainian economies are investigated. The experience of the largest foreign companies in the implementation of socially-oriented activities in the fight against the pandemic is analysed. Based on the obtained investigation results proposals concerning the corporate social enterprise role in overcoming the epidemic in Ukraine are given.