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AltOA: a framework for dissemination through disintermediation

Scholarly discourse is a complex and valuable process which the Web is in a prime position to revolutionise and improve. Yet due to the intricate network of stakeholders in academic publishing, the Web's power to disrupt has been less influential than in other markets or industries. Whilst the current publishing systems satisfy many of the requirements of the process there are still some problems left unaddressed. The purpose of this paper is to take a holistic view of academic publishing, identifying problem areas and to devise a framework which takes advantage of the affordances of the Web, namely its ability to disintermediate markets and present new methods of interaction, to enhance scholarly communication. By examining the issues from the perspective of academic disciplines, researchers, research councils and publishers; new approaches to presenting scholarly artefacts, recognising researchers' contributions and demonstrating impact are developed. The paper concludes with a case study that examines how the new framework, named AltOA, applies to the field of Chemistry.