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A Study of Key Success Factors when Applying E-commerce to the Travel Industry

The aim of this research was to study the key success factors of e-commerce in the travel industry. The tourism market demand is growing and nearly all tourism firms have invested in the construction of e-commerce. The study used the Delphic Hierarchy Process (DHP), to try to find out the key success factors of e-commerce in the travel industry and establish an index of these key success factors that are relevant to the tourism industry in Taiwan to ensure the efficient use of resources.