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Discover a Career in Social Media

One thing social media professionals have in common is that our jobs didn't exist a decade ago. Now, social media professionals play a vital stakeholder-engagement role in marketing and communications across almost all industries, including oil and gas. However, oil and gas social media professionals face challenges not all industries share. Like other industries, we help build brand recognition and favorability in the online space. But we also have the difficult task of educating people about oil and gas and also of explaining how our company—and the industry—creates human prosperity and brings value to the communities where we operate around the Earth. We help our company connect with hard-to-reach influencers, and engage opinion leaders, policymakers, community stakeholders, and nongovernmental organizations (NGOs) on complex issues so our company—and the industry—can gain acceptance in order to operate within difficult political, sociopolitical, and/or geopolitical climates. Social media is the interaction between people (social) who use various electronic communication technologies (media—the plural of " medium "), any one of which enables the interaction to take place as fast as an instant, like a face-to-face conversation, across vast distances on Earth. Communication via social media sometimes reaches nobody, or can reach one, two, or potentially even a billion or more people. its myriad types of sites) now allow instantaneous worldwide personal connection between human beings— something never experienced on such a huge scale by humanity. Social media allows human interaction to happen at lightning speed and continuous frequency through virtually simultaneous reach over vast distances among enormous and geographically scattered audiences. Social media is changing how we relate to other human beings—our friends, families, communities—and even how we experience ourselves. And it's changing the relationships companies and industries have with their customers, stakeholders, employees, and others all over the world. The global Internet population is made up of approximately 2.4 billion people, estimates data consulting firm Domo. According to Business Insider Intelligence, in the US alone, people spend more time on social media than on any other major Internet activity. connect with their peers and constituents. These audiences are key stakeholders in the oil and gas industry. Social media thus allows oil and gas companies to engage with these influencers across multiple platforms whose value the influencers already understand. For example, in ranking their top information sources, investors surveyed by four organizations (Brunswick Insight, Cogent Research, FTI Consulting, and Unversitat Leipzig) said companies that directly …