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The Correlation between Mindfulness and Impulse Buying Behavior

It has been an emerging topic of stimulating the consumption, at the same time, the awareness of mindfulness has been more and more obvious. Therefore, I would like to look into the influence of mindfulness and its correlation with impulse buying behavior, from four aspects: The different reason behind the shopping or buying impulsively. The study of the various factors of impulsive buying behavior that contribute to it. The correlation between mindfulness and those factors. The correlation between mindfulness and impulse buying behavior. These issues will be discussed in this article in conjunction with the research and studies that have been carried out on this subject.