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Visual syntax in social media

Modern technologies have fundamentally changed the sphere of communication. One of the interesting social media characteristics is the prevalence of the visual transmission mode. Regardless of the fact that photo-rhetoric in social networks usually lacks complexity and is often limited to the statement of facts, there exist more complex forms of visual syntax. The article analyses the options for creating a twofold semantic conception of images, enabling communication to expand temporally. Moreover, there have been demonstrated the visual metaphors in social networks as exemplified by 2020 gestalt.