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15-M and Podemos

Chapter 10, “15-M and Podemos: Explaining the Puzzle of the ‘Electoral Turn,’ ” explores the relationship between 15-M and Podemos to answer a central puzzle that arises from the case of 15-M: How did so many members of a movement that was radically committed to critiquing representative democracy embrace the Podemos electoral initiative less than three years later while still claiming allegiance to the spirit and identity of the 15-M movement? It argues that party strategists engaged in extensive discursive work to overcome their cognitive dissonance and realign their activist identities to embrace an electoral option without reneging their 15-M identity. Podemos managed to convince 15-M activists by offering the promise of integrating core elements of 15-M political culture into the party, including autonomy, feminism, and a digitally enabled hacker ethic.