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An Empirical Study of Personality Values and Their Influence on Personalitys Virtual Image: Component of Basic Beliefs

The article provides a critical analysis of the literature on the researches of the sphere of personality values in the Internet space. Also, in the course of the study, it was determined that the sphere of personality values is a complex dynamic construct of the personality, which determines its inner world and outlines the vector of its activity. It was also revealed that the virtual personality of an Internet user is a complex formation that is formed during the transition of a real person to the socio-cultural space of the Internet, with subsequent integration into it and the internalization of the values and meanings of the virtual society. The virtual personality of an Internet user as a psychological phenomenon was analyzed; such properties of a virtual personality as virtuality (the degree of acceptance of virtual reality as a social environment), involvement (the level of information and computer technologies awareness and a sense of belonging to a virtual society) and orientation (the presence or absence of ideas about socially approved behavior in Internet society) are described. The article analyzes the results of an empirical study of the influence of the component of basic beliefs in the value-semantic sphere of a person on the properties of their virtual image. It was revealed that there is a correlation between the indicator of the basic belief in the benevolence of the world and the level of virtual personality (people with the belief in the benevolence of the world in the Internet space have developed motivation for creative activity), as well as a correlation between the indicator of the basic belief in the controllability of the world and the level of involvement of the virtual personality (people with a conviction of the controllability of the world in the Internet space tend to perceive themselves as a significant part of it).