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Construction of perfume bottle visual design model based on multiple affective responses

Visualization of goods package has become an important factor in communicating goods characteristics to consumers and plays a critical role in influencing consumers' purchase decision. This phenomenon is particularly apparent in the case of mature consumer goods such as perfume products, chocolate, daily commodity, and so on. To construct a design support model for assisting package designers to create a satisfying product package based on multiple affective responses, the perfume product is chosen for illustration purposes. A series of visual evaluation is conducted, and then the fuzzy analytic hierarchy process-based (FAHP-based) approach is proposed to construct the design support model for perfume bottle. The feasibility of constructing model based on FAHP-based approach is demonstrated in the current study.