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eNAM: A Potential Game Changer for Agriculture Marketing in India

The electronic National Agriculture Market (eNAM) is a pan-India online trading platform that links Agricultural Produce Market Committee markets to create a unified national market for agricultural produce. However, with the adoption of eNAM by the relevant stakeholders being relatively slow, Government of India has initiated a number of steps to address the issues related to post-harvest infrastructure, transportation of farm produce, etc. with particular focus on small and marginal farmers. This paper positions eNAM in the backdrop of marketing reforms and discusses the key enablers that would result in the successful implementation of this flagship scheme.