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Research on buyers' attitudes towards the use of solar panels in households in the Republic of Serbia

In modern living conditions, the concept of sustainable development is one of the current research topics. In this context, the focus on greater use of renewable energy sources is supported both in the member states of the European Union and in the Republic of Serbia. The research problem of this paper refers to the attitudes of customers towards the use of renewable energy sources. The subject of the research is about the attitudes of customers towards the use of solar panels and panels in households. The first part of the paper sets out the theoretical basis of the research through a review of previous empirical studies that dealt with the same research problem, while the other sections are dedicated to explaining the research methodology, presenting and discussing the results of research on consumer attitudes towards the use of solar panels in households. The significance of this empirical study lies in the fact that it explores customer attitudes with regard to their sociodemographic characteristics.