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Networked Nudging: Lessons From a Voter Registration Nudge in Urban India

Networked approaches to election administration, specifically related to voter registration, suggest an important role for non-profits. When combined with novel behavioral interventions, there is an opportunity to overcome long standing bottlenecks in public administration, especially in developing countries where there is little evidence. We take the example of India, where voter registration (and turnout) among urban youths has been cause for concern. In India’s most prosperous state, Maharashtra, electoral bodies regularly conduct communication campaigns but have been unable to spur meaningful change in registration rates. We document policy lessons from a novel behavioral intervention aimed at nudging voter registration among college-going youth in Mumbai. We adapted a plan-making intervention to make the process of registering to vote more salient and randomize at the level of educational institutions. Such colleges that received the plan-making intervention had 33% higher registration on average than those that did not receive the intervention. Implications for intervention design, implementation challenges, and suggestions for scaling up are proposed, specific to the Indian context.