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Impact of leadership on strategic planning of quality

This paper presents the results of an empirical investigation of the impact of leadership on strategy of quality planning in manufacturing companies with a certified Quality Management System (QMS) according to the requirements of ISO 9001, in the southern Serbia. Theoretical structural model and hypothesis of the impact of leadership on the elements of strategy of quality planning were defined. Path coefficients in the structural model were determined using LISLER v.16 software, which proved the defined hypothesis, except the hypothesis regarding customers and suppliers involvement in quality planning. Based on the results of the empirical research performed in this paper it is shown that under the conditions of transitional economy, under which Serbian companies have been operating for over two decades, QMS certification according to the requirements of ISO 9001 has been conducted pro forma and it does not function according to the guidelines of this standard within the suppliers – company – customers supply chain.