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Based on the Method of Fuzzy Clustering Analysis of the Smartphone Product Market

With an increasingly competitive market and the homogenization of products, the cultivation and building of the competitiveness of enterprises depends largely on the obtaining information in the business marketing, in order to respond to changes of the environment of market.Firstly, this paper describes the basic principles of fuzzy clustering analysis.Secondly, it describes the general steps and related concepts. At last, it classifies five smartphone brands effectively through the use of fuzzy clustering analysis method to combine quantitative and qualitative market for smartphones. By the results, we obtain more realistic market conditions