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Knowledge and attitude regarding “Beti Bachao, Beti Padhao Yojana” among young and aged rural adults: A cross-sectional study

Introduction: Women are the most important part of the society and equally participate in the life existence on the earth. “Beti Bachao, Beti Padhao Yojana” is an awareness campaign to save girl children in India by ensuring their safety as well as to stop the crime against girl child, especially female feticide and gender inequality. The aim of the study was to assess the knowledge and attitude of young and aged adults regarding “Beti Bachao, Beti Padhao Yojana” in a selected rural community. Methodology: The quantitative research approach was adopted for this study and the descriptive research design was used. The study was conducted among 200 young and aged adults at Bhuddhi village of Dehradun district with the help of nonprobability convenient sampling technique. The data were collected by using a valid tool comprising demographic variables, knowledge questionnaires, and attitude rating scale. Data analysis was done with the help of SPSS 20. Results: Majority of the participants (59%) had moderate knowledge, while 77% had favorable attitude toward “Beti Bachao, Beti Padhao Yojana.” There was a statistically significant positive correlation (P = 0.0001*) between the knowledge and attitude of rural adults toward “Beti Bachao, Beti Padhao Yojana.” In terms of association, education was statistically significantly associated (P = 0.0001*) with knowledge, whereas attitude showed an association with education (P = 0.0001*) and gender (P = 0.045*). Conclusion: The study highlighted that young and aged adults have moderate knowledge and favorable attitude regarding “Beti Bachao, Beti Padhao” scheme. Mass awareness campaigns are needed for positive outcomes of the scheme.