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Behaviour of Economic Agents in Services Market (Educational Services)

The paper considers the theoretical and practical aspects of the behaviour of economic agents in the market for educational services. The aim of the study is to improve the behavioural aspects of the interaction of market agents. The main objectives of the study are: (1) to determine the features of behaviour of economic agents; (2) to determine the behaviour model of every economic agent in the market for educational services in Ukraine; (3) to identify problems of development of the market for educational services; (4) to improve the mechanism of interaction of economic agents in the market for educational services. Thus, in the light of the statistical analysis, the behaviour models of economic agents have been defined. Each of them has been described in terms of the efficiency of their influence on development of the market for educational services. The identified problems made it possible to improve the mechanism of their relationship, which, in contrast to the existing ones, takes into account the transformational processes in the labour market, and is based on the interaction of resource, information, and organizational components. The operation of the mechanism is aimed at satisfying the interests of economic agents and improving the quality of educational services.