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Application of Sports Industry Blockchain Technology under the Background of Big Data

As an innovative technology, blockchain is leading a new round of technological and industrial changes in the world. The decentralization, immutability, and anonymity of blockchain technology have brought new growth momentum to the development of the sports industry. The purpose of this article is to solve the application of blockchain technology in the sports industry under the background of big data. Through the literature review method, survey method, experience summary method, comparative analysis method, and other research methods, proposed sports scenarios where blockchain can be applied, investigated people’s awareness of blockchain, and analyzed people’s demand for blockchain and worry. The research results show that the blockchain can be applied to sports lottery, sports equipment, event crowd funding, ticket sales, athlete training, physical testing, etc., and most people prefer the blockchain to be preferentially applied to sports lottery. People’s concerns about the blockchain are mainly reflected in privacy issues. Blockchain technology must solve privacy issues if it is to be widely used and recognized.