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Model of Factors Influences on Electronic Commerce Adoption and Diffusion in Small-& Medium-sized Enterprises

Since the emergence of the Internet, it has allowed Smalland Medium-sized Enterprises (SMEs) to compete effectively and efficiently in both domestic and international market (Poon and Swatman, 1999). However, the resistance and mismanagement of SMEs to adopt Electronic Commerce proficiently often impede such leverage. This study aims to develop a model of Electronic Commerce adoption to assist those SMEs that are considering or are currently conducting their business using the Internet. Building on an examination of current technology diffusion literature, a model of EC adoption has been developed. It investigates factors that potentially influence the adoption of Electronic Commerce, followed by an examination in the diffusion process that SMEs experience while integrating EC into their business systems.