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Do signo ao mito – uma análise semiológica das capas de revista Men’s Health e G Magazine

This work’s main goal is to develop a reading of the verb-visual elements on the cover of the Brazilian male magazines Men’s Health and G Magazine From the theoretical model proposed by Roland Barthes in his book Mythologies. Despite being the later directed to a homosexual public and the former to a heterosexual one, it’s possible to note a rather similar structure on the cover of these publications. On both there’s a picture of a well built athletic man displaying his naked thorax and surrounded by headlines.