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An Analysis on Promoting the Service of Green Tourist Interpretation Based on the "Intelligent Tourism"

The National Tourism Administration of the People's Republic of China has proposed to make effort to creating the "Intelligent Tourism" in ten years. Along with the continuous promotion of the "Intelligent Tourism" strategy, the service of tourist interpretation will generate new requirements: the tourist interpretation tends to be more intelligent; the contents of the tourist interpretation become more professional and more systemic; the functions of the tourist interpretation and the functions of the tourism marketing attain an integration further; the ways of the tourist interpretation get more diversified. The improvement of the ability in the service of tourist interpretation is one of the most important forms for the tourists to experience the "Intelligent Tourism". The ideas of realizing such an improvement on the service of the tourist interpretation need to be centered at tourists, lay a stress on experience, take advantage of the innovations of science and technology as means and target at the satisfaction of the tourists. In the mean time, it is necessary to develop the intelligent tourism interpretation system greatly and promote the traditional way of interpretation to be upgraded and transformed.