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DEVELOPMENT OF THE ONLINE RETAIL EXPORT MARKET IN RUSSIA

Online retail export from Russia has been dynamically developing in recent years. The article analyzes the structure of online retail exports by country and by the product category. It considers the use of modern tools and factors contributing to the development of online retail export. The coordinated work of the state and business leads to an increase in competitiveness and an increase in online sales of domestic goods in world markets. It is noted that online retail export from Russia has big economic potential. Great entrepreneurial activity is observed not only in Moscow and St. Petersburg, but also in other regions of Russia. In the context of the crisis caused by the pandemic, the online export of Russian goods did not stop and even began to develop more intensively.