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Ecological innovations as a chance for sustainable development - directions and obstacles in their implementation

Abstract Ecological innovations (eco-innovations) can be considered from the standpoint of innovations implemented within the company in order to: improve organizational and management methods, production process, products, marketing, external relations with the environment and society. They are also a chance for professional development (the so-called green jobs) or can be viewed in terms of consumer interest. Consumer interest in ecoinnovations, and subsequently growth in sales of products and services, influence the effectiveness of innovations and worthiness of their further funding. Eco-innovations, however, are not limited only to the company and the services, but also the quality of life and environment protection, inevitably followed by the present and future sustainable development. In the paper all the above has been presented with GUS, PARP, UE and the Division of Environment and Public Sector Economy Management (University of Zielona Góra) studies. The research involved eco-innovations in companies and indicated the directions and obstacles of their implementation in Poland.