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Humanistic social development as presumption of human culture survival

The research starts from the attitude that the culture does not comprise only spiritual but also the material culture, so that tradition and progress are two basic elements of culture as the social phenomenon. In the contemporary era, from the appearance of capitalism, the social development has been manifested by profit growth, i.e. by gross national product (GNP per capita). This criterion is important, but it cannot be the only one. Namely, it is clear that the material development of society measured only by profit started to jeopardize the survival of the Mankind, therefore the survival of the human culture on the Earth (e.g. climatic changes). Technicaltechnological progress cannot lead to the cultural progress if it endangers lives of people. Researches in the area of ecology and especially social ecology are the best evidence on this. Therefore, it is important that social development is oriented by value - humane, according to the real needs of the Human, and not only in accordance with the idea of "accumulation of wealth" (Marx), which would essentially change the cultural pattern of the contemporary world society.