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Corporate AI Strength Attention and Short-term Performance: the Moderating Role of Public Opinion Supervision and Bankruptcy Threat

Based on the attention-based view, this paper analyzed and tested the influence of corporate AI strength attention on the short-term performance, and the moderating role of public opinion supervision and bankruptcy distance during the process by taking panel data of 92 listed companies with AI concept stocks in China from 2011 to 2016 as samples. The result revealed that corporate AI strength attention would have a positive impact on the corporate's short-term performance, while the public opinion supervision weakens the positive correlation between AI strength attention and short-term performance, and the joint interaction between the public opinion supervision and the bankruptcy distance negatively moderates the relationship between corporate AI strength attention and short-term performance. The results of this research have important theoretical and practical significance for AI companies to choose the allocation of attention to balance social responsibility and performance.