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An empirical examination of behavioral intention to mobile Internet banking : The case of Egypt Tarek

Mobile Internet banking has changed the business of retail banks significantly in terms of cost reduction and increased convenience for the customers. However, most of the existing literature focused on developed countries, while the worldwide growth of mobile commerce has shown the need to extend the research to other unstudied developing countries with different cultures and from different perspectives. Thus, the current paper is one more attempt to fill these gapes in the current body of literature, specifically in the developing countries context, by empirically examining and validating factors that affect customer’s behavioral intention to use mobile Internet banking. This study developed an empirically-based model including factors, which have never been integrated into one framework, to examination simultaneously. A richer research methodology is used in our empirical study combining quantitative and qualitative methods to validate the research model. Based on our findings the study has made a number of important managerial and academic implications