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From Adaptation to Complete Vehicle Design: a case study on product development capabilities of multinational assemblers in Brazil

The paper is concerned with the technological activities accomplished in multinational subsidiaries of carmakers in Brazil, particularly with their involvement in product development (PD) and the related acquisition of technological capabilities. It has been found that carmakers have been following different PD strategies and present a variation of PD capabilities what justified the definition of a specific typology according to their levels of complexity. An in-depth case study has been carried out about the Meriva project (GM Brazil) that has been one of the most complex cases of PD performed by a Brazilian automotive unit ever. Amongst its findings, there has been a change on the quality, complexity and responsibility of the activities the Brazilian engineering has carried out, about to qualify some of the subsidiaries to play a major role on automotive global PD.