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Product Development Challenges and Approach for IT Services Companies

IT services companies are delivering similar or same solutions in different vertical industry segments again and again at no cost and with no schedule differentiation over a period of time!! The hyper competition in the market place, coupled with reduced capability or skill set differentiation between the services companies, is not only making sustainable growth a challenge for services companies but also making it difficult for customers to choose the right services partner. Many services companies have initiated programs under different themes such as innovation, reuse, etc., that lead either to partial or no success. Given this scenario, this paper discusses the obstacles within a services company for creating a decisive differentiation that would help augment further growth.