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Preventing Online Bullying: What Companies and Others Can Do

The Internet, the landmark invention of our lifetime, has brought us great benefit, but along with it, risk and antisocial behavior, including online bullying or "cyberbullying". Defined as the use of electronic technology to demonstrate behavior that teases, demeans, or harasses someone less powerful, the global pervasiveness of online bullying is supported by data including that in a 2012 Microsoft study of young people worldwide ages 8 to 17. Prevention lies in the promotion of "digital citizenship"-safer, responsible, and appropriate use of technology and services. And, while no singular entity can combat online bullying alone, Internet companies can play their part, as exemplified by the robust tools and resources offered by Microsoft and others. A collective focus, however, is needed to help raise awareness and change behavior and, that responsibility must be shared among parents and adults, educators, young people, law enforcement, and government.