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The Tale of Advancement

In the 1930s and the 1940s, Life's visual narratives conveyed the norms and standards of the new, modern culture and strove to create a community of citizens who, with the proper training and knowledge, could thrive in this new society. The person best suited to lead the way in this new culture was the self-made professional, who as the creator of the norms of modern society, also became their embodiment. Biographical sketches of professionals appeared frequently in Life as “Tales of Advancement,” which constructed the myth of American success. Unlike the Horatio Alger stories, these tales told of men and women who succeeded through natural talent, hard work, and application. This study analyzed these success narratives through archival research, examination of primary texts, and content analysis, and places them within the culture at large.