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When Smartphone Responses Are Not Unreliable

As online surveys have become popular, concerns have emerged about the quality of responses submitted via mobile technology, such as limited text readability, increased distractions, etc. To assess the validity of this concern, this study examines the effect of medium (PC, smartphone) on the response reliability of Big-Five Mini-Markers for personality. Results provide little support for the concern, indicating that responses from smartphones are as reliable as those submitted from PCs. Conditions where mobile devices may not suffer with poor reliability are discussed.