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Female Perspective of Implementing a Failure Learning Orientation

The female perspective of implementing a failure learning orientation was explored through the analysis of interviews with Canadian female executives of technology firms. The results of this study establish several strategies for executives seeking to create a culture that learns from failure. The strategies include reframing failure to mitigate negative emotions, focusing on the root cause of issues, openly discussing failures and strategies, operating proactively, encouraging risk-taking in experimentation, and providing a calming presence.