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The Impact of Perceived Desirability and Perceived Feasibility on Entrepreneurial Intention Among Undergraduate Students in Sri Lanka: An Extended Model

Particularly, at the outset the researcher writes that, the insight of conducting and model specification for the study was gained from, Guerrero, Rialp, & Urbano, (2006). Due to the proven validity of intention based models to assess entrepreneurial intention and the non-validity of assessing entrepreneurial intention based on psychological characteristics, general dispositions, and personality traits and demographic factors, the researcher investigates the most appropriate model specification to assess entreprnenurial intention which is named as Krueger and Brazeal’s Entrepreneurial Potential Model. Particularly, the study was conducted in the University of Kelaniya, Sri Lanka, among the undergraduates of the Department of Commerce and Financial Management. Multiple regression analysis of the study was used to prove the stated hypothesis of the study and the researcher concludes that behavioral beliefs, self efficacy and credibility affect significantly towards the entrepreneurial intention within the selected undergraduates. Finally, the researcher suggests the prerequisite of conducting qualitative assessment in this regard and suggests some actions to implement to strengthen new venture creation in Sri Lanka. DOI: http://dx.doi.org/10.4038/kjm.v2i1.6543 Kelaniya Journal of Management Vol.2(1) 2013:39-57