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Celgis Game: Viral Learning Experience With a Radio Planning Serious Game

This article seeks to share an immersive educational experience, using a simulation tool of real environments, serious game type and at the same time a marketable software for radio planning. Our biggest finding was viral learning in the classroom, through the use of a mobile application (GISCEL) in synergy with a powerful software in the cloud (CELGIS), this combination has been named CELGIS GAME, which allowed collaborative learning between peers. Adapting to the speed of the individual process of each apprentice, accelerating and facilitating the process of prior knowledge leveling and the learning of a heterogeneous group of students. Throughout the article, we show how the power of sharing among colleagues was experienced, the emotion of autonomous discovery and group recognition based on goals that set the tone and created the rhythm of the team, maintaining interest for several hours.