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Reframing the Fake News Problem: Social Media Interaction Design to Make the Truth Louder

: This paper brings a new perspective in social media interaction design that reframes the problem of misinformation spreading on social platforms as an opportunity for UX researchers to design interactive experiences for social media users to make the truth louder. We focus on users’ interaction tendencies to promote 2 target behaviors for the social media users: 1. Users interact more with credible helpful information, and 2. Users interact less with harmful unveriﬁed information. The existing platform-based interventions assist users in getting context and making informed decisions about the information they consume and share on the platform, independently of users’ interaction tendencies on social platforms. But social media users exhibit different interaction behaviors - active users on social platforms tend to interact with content and other users often. In contrast, passive users prefer to avoid the interactions that produce digital footprints. This paper presents a theoretical basis and 3 design principles to pursue the new research perspective - it builds on the Fogg behavior model (FBM) to transform users’ interaction behaviors to mitigate the fake news problem, describes users’ active-passive interactions tendencies as a basis for design, and presents the 2 target interaction behaviors to prompt on social platforms.