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Role of Perceived Value in Acceptance of "Bring Your Own Device" Policy

IT consumerization refers to the phenomenon of using personal devices and applications for work-related tasks. Considered as a major wave of employee-driven innovation, many organizations have adopted IT consumerization to reap its benefits. Bring-your-own-device (BYOD) is a major form of IT consumerization. This study examines the perceptions of BYOD among business students and professionals. Utilizing a perceived value approach, a survey was designed to examine how the benefits and sacrifices of BYOD influence its perceived value. Through survey data collected from 217 business students and 200 full time working professionals, the study finds that job flexibility control, technology empowerment, and enjoyment are positively related to the perceived value of BYOD.