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Identifying Factors of Sustainable Tourism in West Sumatera: A Qualitative Analysis

: This study aims to determine the potential of West Sumatra as one of the world's tourism destinations in the development of sustainable tourism. West Sumatra is the only region in Indonesia that won the Best Platinum Province Award for Investment and Platinum Province Potential in the category of Tourism in Indonesia Attractiveness Award 2018. Sustainable tourism is to take full account of current and future economic, social and environmental impacts, addressing the needs of visitors, tourism industry, environment and host community. This research was conducted quantitative and qualitatively by survey method by collecting data using indept-interview, observation, FGD and questionnaire involving six locations in West Sumatra which had very interesting tourist attractions. Inequality that occurs in this study is the achievement of sustainable tourism goals by optimizing service to the needs of tourists but by paying attention to the norms and cultural values of the Minang people who hold a strong religious principle called adat bersandi sarak and sarak basandi Kitabullah. This study very interesting because the development of the tourism industry in West Sumatra must be adapted to the culture of the Minang ethnic community, halal tourism which is one of the advantages of West Sumatra has made this area the Best Halal Tourism Destinations and No. 1 in the world today. The principle of the Minang ethnic community, one of which is by developing halal tourism, makes West Sumatra able to provide tourist specifications at the international level by becoming the main destination for Muslim tourists. The limitation of this research is that it has not been able to thoroughly explore the main factors in the development of sustainable tourism in West Sumatra with a focus on the local cultural order. Keyword: sustainable tourism, destinations, halal tourism, culture, norms, values