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Takin' it to the streets.

The author examines how Ithaca, New York's Cornell University responded, in 1990, to the need for parking capacity increase and related transportation demand management (TDM) measures. Three of Cornell's major initiatives were a regional park-and-ride system, a groundbreaking carshare organization, and a community vanpool program. One of the country's earliest employer-based TDM programs was developed and implemented by Cornell. One third of those in the Cornell community have participated in TDM measures, beginning within a year of the program's inception.