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Boundaries and Banners in Business Communication: Does the Personal Report of Communication Apprehension Measure the Apprehension of Managers as Communicators?

The editor of The Journal of Business Communication presented an interesting argument against establishing boundaries for the discipline and for establishing a banner to focus the discipline (Reinsch, 1991). The argument can be made more concrete by analyzing an example which questions the boundaries and which may constitute a banner for business communication. Communication apprehension, as operationalized in the Personal Report of Communication Apprehension, is offered here as that example. Does the PRCA, one of the most frequently used instruments in the study of communication, address the aspects of communication apprehension as experienced by managers in business organizations? By examining the application of the PRCA to a specific context in business, it will be possible to take one step toward understanding a possible boundary or banner for business communication. This analysis is designed to assist scholars in the future who attempt to define