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Kyosei: A Co-Living Approach in Japanese Culture and Design Practice

Abstract The concept of kyosei (‘co-living’) has long been known for its role in sustaining society and the environment in the East and it has had a significant impact on many aspects of Japanese life. Theoretically, some key notions of Shinto, animism, and Japanese Buddhism have increased awareness, and promoted the co-living concept to the Japanese people. Using an interpretive and ethnographic approach this paper explores how some prominent 20th century Japanese Buddhist thinkers developed a ‘co-living’ approach in order to vitalize the position of Japanese Buddhism in a fast changing Japan. Since the 1960s, many Japanese corporations have used kyosei to promote their brand consciousness. Kyosei has also been used as an inspirational source by several Japanese design practitioners to enrich their design solutions and stimulate social awareness. In examining the concept of kyosei from the Eastern philosophical standpoints and in a design context this research describes a holistic and co-living approach, which has the potential to enhance progress toward a more sustainable world.