{'fraction_non_alphanumeric': 0.00963855421686747, 'fraction_numerical': 0.007228915662650603, 'mean_word_length': 5.110294117647059, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
Aspects of Tourist Behavior

This chapter reports initial findings from a study into the motives and evaluations made by visitors to three locations of heritage and cultural importance in New Zealand. The sample comprises 1066 respondents, including international as well as domestic tourists. An exploratory factor analysis indicates five dimensions underlying a scale of 23 items, and an interest in the past combined with locations being able to add value to a holiday are seen as possessing importance in explaining variance within the scale. The proposed scale scores highly in measures of reliability and the derivation of the scale is explained in the paper. Visitors to the sites indicated that they possessed a general interest in history, and the variables help explain a predisposition to recommend the sites to others.