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ALLOCATIVE EFFICIENCY OF MODELS OF ORGANIZATIONAL AND ECONOMIC MECHANISM OF SOCIAL SERVICES IN RURAL AREAS

In the context of the challenges of the neoindustrial stage of the economy, the problem of priority development of human capital industries, the search for new mechanisms to ensure high quality of their growth is being actualized. This problem is particularly acute in relation to the population of rural areas, which are significantly inferior to the city in terms of quality of life. The purpose of this study is to determine the allocative efficiency of social service producers in rural areas, and then compare these indicators with the expansion of the non-state sector of social service producers. The study is based on the methodology for assessing the effectiveness of models for the development of social services, which differ in the nature of the allocation of public resources and the degree of participation of the state, private entrepreneurs and non –profit organizations as alternative participants in the organizational and economic mechanism for providing social benefits. A methodology for assessing allocative efficiency is proposed to justify ways to adapt the development of social services in rural areas to modern conditions. The results of the study show that mainly allocative efficiency is characteristic of the subjects of the public sector and the sphere of social services. These subjects form a larger output with the same attracted resources, which is a key constraint in attracting commercial and nonprofit organizations to the social sphere. The low allocative efficiency of non-state producers of social services explains the lack of proactive development of commercial and non-commercial entities in the field of social services and the corresponding growth in the output of social services by these producers.