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The Effects of Social Responsibility Related Characteristics Influencing on Consumer Behaviors

As satisfying basic consumption level and option in consumption is increasing, consumers started to use consumption as medium to transfer their opinion such as boycott, beyond realizing as simple consumption. What required in the similar context is Social Responsibility of consumer. It is forecasted that the more meaning of consumption becomes strong, the more consumers’ Social Responsibility besides companies’ Social Responsibility may be regarded as important. Hence, in this research, I would like to investigate the influence to consumer behavior by studying that how consumers judge consciousness and practice for Social Responsibility of their own and which expectation and assessment the consumers have for companies’ Social Responsibility. This research was conducted by questionnaire survey aimed at female and male adults whose ages are 19 years old to 69 years old having Korean citizenship. Main survey was conducted from September 22 to October 2 through correction and supplement after preliminary survey. For main survey, online survey expert company, Consumer Insight, collected data. From the review result of data, all 400 copies were used as analysis data of this research. The result was analyzed through descriptive statistics, factorial analysis, ANOVA, paired t-test, regression analysis, cluster analysis and reliability verification using SPSS 19.0.