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Ines&Us: Endless Love Alternate Reality Game to Build Utopic New Worlds

The eternal challenge of teaching-learning literature is to delight educators and learners by reading and make them agents multipliers of the experience of reading perceived as a process of transformation of people and creation of utopian and possible worlds. This work explores the concept of endless love of Pedro and Inês praised in the Inezian myth, together with a gamified technological platform accessible to the population through the cell phone, to create a serious game of performative reading and production of multimodal texts to creation of social entrepreneurship projects. The initial application of IU Endless Love game indicates that it may influence teen students and adults be changed from conventional literature readers to be builders of utopic worlds who use their available resources to 1) to train readers on a large scale, 2) to spread the Inezian myth in Brazil and Portugal, 3) to facilitate the understanding and definition of reading objectives, 4) to incentive social entrepreneurship and 5) to fight the two critical social scenarios in their region concerning violence against women and hunger.