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Exploiting social media to provide humanitarian users with event search and recommendations

Humanitarian decision makers rely on timely and accurate information for decision-making. Since satisfactory disaster response is key to building public trust and confidence, they need to monitor and track disaster related discourse to gauge public perception and to avert public relations disasters. Social media, e.g., the blogosphere, has empowered citizens to provide content and has increased information diversity. The challenge is to make sense of this diverse and noisy data and interpret results in context. For example, search results can be clustered around an event or occurrence at some geo-location and time. Personalization and recommendations can further filter content and focus on the most relevant and important data. We apply our research on event detection and recommendation to support event based search and apply it to a large blog collection (blog.spinn3r.com).