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Adoption of electronic books in a higher education setting: an exploratory case study based on Diffusion of Innovation and Garner’s Hype Cycle paradigms

The purpose of this research was to examine the status of library users' adoption of e-books in line with Rogers's Diffusion of Innovation (DOI) theory and Gartner’s Hype Cycle (GHC) Model in the context of Fiji National University (FNU). The FNU Library introduced e-books to its user community in 2014. Purposively chosen 40 undergraduate students from the College of Business, Hospitality and Tourism Studies were selected as the sample to conduct in-depth interviews. The study revealed that the participants' e-book adoption habits were primarily divided among early adopters, early majority, and late majority. The results disclosed many factors that influence the adoption of e-books, such as familiarity with the technology, personal taste, exposure to trial access, use of preferred access devices and enthusiasm for reading. Findings indicate that e-books adoption of university undergraduates in line with the DOI and GHC paradigms has substantiated how the underpinning theories could help interpret the adoption of e-books in teaching and learning environment. Thus, this research will help librarians and educators develop a robust mechanism for better understanding the inherent status-quo of e-book usage in higher education institutions. These research findings will also help develop strategies that can significantly enhance universities' traditional teaching and learning performance with emerging technologies.