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CS as an effect: action-based evaluative conditioning depends on temporal contiguity

ABSTRACT In this study, we analysed Evaluative Conditioning (EC) with a recently introduced S-R paradigm [Blask et al., 2016. Doing is for feeling. Journal of Experimental Psychology: General, 145(10), 1263–1268], in which valence first transfers from an affective US to a response and then from this valence-laden response to a novel CS. Based on action control research, the CS in this procedure could be interpreted as an effect of the response. Hence, temporal contiguity of the valence-laden response and the CS should determine whether EC occurs. We tested this hypothesis in an experiment, in which we varied the time interval between the response and the subsequent CS. Results show that EC effects occurred only under conditions of high temporal contiguity thus supporting our assumptions. This finding sheds light on the processes underlying action-based EC in particular and evaluative learning in general.