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Experiment and Fail

Priming studies, mostly found in the subdiscipline of social psychology, have been the subject of vigorous debates among methodologists, philosophers of science, and priming researchers themselves. This article contributes to the debate about priming studies by carefully examining and dissecting one priming study in particular, namely the 2020 article “Alcohol Cues and their Effects on Sexually Aggressive Thoughts” by Julie Leboeuf, Stine Linden-Andersen, and Jonathan Carriere. By pointing out the flaws of this supposed reproduction study, I reflect on the various levels of complexity that are involved in conducting priming experiments with human subjects. I conclude that the call for more reproductions or replications is worthwhile, but only if the original experiments are solid and theoretically interesting.