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Operationalized Multi-Stakeholder Strategic Road-Mapping for Small-to-Medium Nonprofit Organizations

Long-term strategic planning is not typical among small-to-medium 
nonprofit organizations (SMNOs), and their focus tends to be towards tactical 
mission priorities. This prioritization is due to limited resources and 
capabilities, although a strategic plan is still considered important for the 
nonprofit social enterprise’s sustained viability. This research develops a 
visual strategic roadmap (SRM) model that could be the basis for a long-term 
strategy for such nonprofits. This roadmap model includes lanes that represent 
multiple stakeholder perspectives and may be used to identify the policies and 
procedures required to achieve the long-term vision. Road-mapping fulfills a 
strategic planning need for nonprofit organizations, especially SMNOs, which in 
most cases, is absent. The perspectives covered are Social, Technical, 
Economic, Environmental, and Political (STEEP). A strategic roadmap model is 
validated using expert judgments and by the case study of a small-to-medium 
mental health nonprofit organization agency located in Southeastern 
Connecticut. The SRM validation revealed a model that is easy to visualize, and 
future work will verify its effectiveness.