{'fraction_non_alphanumeric': 0.03027027027027027, 'fraction_numerical': 0.0, 'mean_word_length': 5.132450331125828, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
Rhetoric And The Arts Of Design [Book Review]

In light of its title, Rhetoric and the Arts of Design is not the type of book one might expect. Over the last decade there has been a steady increase in the number of articles and books devoted to the “rhetoric of design” or “visual rhetoric,” especially in professional journals. Employing concepts from rhetoric and design, writers of these articles identify and illuminate design conventions that shape and structure documents visually. For example, one might say that the one-column, minimalist design of most academic journals reenforces the austere, no-nonsense ethos of an academic text. Or, using principles of Gestalt psychology, one could show how a page design is “balanced” and invites “closure” by the reader. Indeed, rhetoricians of design have analyzed everything from posters to phone bills, explaining particular design conventions through rhetorical concepts.