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The Role of Indonesian Education-based Startup in Enhancing the Learning Quality of High School Students in COVID-19 Pandemic Era

The COVID-19 pandemic causes transitions and social changes in the learning process from offline to online. On the other hand, the adaptation of formal education to digital learning is not always smooth. In this case, startups in the education sector have a role in advancing education and improving the quality of students in Indonesia, especially high school students. The purpose of this research is to analyze the role of educational startups in Indonesia in improving the quality of high school students during the pandemic. This research uses a mix method approach that combines quantitative and qualitative approaches, where data is obtained through distributions of questionnaires to 112 high school students, interview and library research. The data that has been analyzed quantitatively will then be strengthened with qualitative analysis by providing a description and interpretation of the statistical data. The results of this research reveal that quality of learning improved through the use of EdTech is most beneficial and more directed at improving the learning quality in carrying out daily tasks from teachers, both schoolwork and homework assignments, while the influence of Edtech platforms considerably extends to the extent of helping the online teaching and learning process while also helping students to prepare exam and enter university, improving the quality of learning and understanding in SBMPTN test as well as student achievement, and assisting in understanding USBN questions.