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MODEL OF DIGITAL ECONOMY

The digital economy is becoming an important driver of innovation, economic growth and 
competitiveness. More than 15 countries are implementing a national programme of digitization. The formation and 
development of the national segment of the digital economy through the use of trusted, mainly domestic ICT, and 
its further integration into the global digital economy, on the one hand, provides a “window of opportunity” for the 
integration of the economy of the Republic of Kazakhstan in the emerging world economic order, and on the other 
hand – carries significant risks to economic security and sovereignty of the state. The purpose of the study is to analyze 
the current state and develop effective measures to regulate the digital economy to achieve sustainable economic 
growth, improve the competitiveness of the economy and improve the quality of life of the population of the Republic 
of Kazakhstan.The introduction of information technologies in the public sector brings to a qualitatively new level 
key aspects of life – from payment for utilities to insurance policies and treatment. The methodology is based on 
methods of analysis, synthesis, induction and deduction. The value of the research is that the model of digital economy 
development is defined. The practical significance of the study lies in the development of proposals to improve the 
regulation of the digital economy in the Republic of Kazakhstan.