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Exploring biodiversity mental constructs of urban residents in an emerging South-East Asian country

Biodiversity loss is occurring at unprecedented rate. Understanding the mental constructs of the public can help implement more effective programs and regulations for decelerating the loss. Although many studies have been conducted to study the biodiversity mental constructs of the public, little is known about those of urban residents in an Asian emerging country, like Vietnam. Employing the Grounded Theory and semi-conducting interview, the current study attempts to explore three biodiversity perceptions of urban residents in two Vietnamese largest cities: i) biodiversity and biodiversity loss, ii) impacts of biodiversity and biodiversity loss on human, and iii) human’s reaction towards biodiversity and biodiversity loss. Besides identifying important conceptual dimensions, we also find the influence of cultural value, the awareness of multistakeholders’ participation, and some misunderstandings in the urban residents’s perceptions. Thus, we recommend policymakers to promote education and public communication of biodiversity-related knowledge, as well as multistakeholders’ cooperation for achieving the 11th cultural progressive value – the environmental-healing element.