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THE NEW AND THE OLD IN THE FILM INDUSTRY: CINEMA, TECHNOLOGY AND
 NEO-VIEWERS. AN ANTHROPOLOGICAL LOOK AT THE NEW CINEMA.

Since its invention, the cinema art and industry has drawn a lot of
 attention from people of all sectors. It is nowadays a mass phenomenon
 reaching a very large audience, which has increased even more due to the
 proliferation of screens resulting from technological advances. As a result,
 going to the movie theatre has become simply an option among others. This
 investigation searches into what motivates the current spectator to watch
 films and the way in which cinema interacts with the viewer, projecting the
 cinematographic arts beyond the screen. In short, the research characterises
 the current spectator within the values and the context around him and uses
 an anthropological methodology to describe how the new spectator lives the
 cinema and the way in which the old structures and the new ones interact in
 our hyperconnected world. The main objective of the research is to approach
 generally the concept of film viewer in our times.