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Effect of Product Quality, Price and Brand Image on the Buying Decision

This study aims to determine whether the Effect of Product Quality, Price and Brand Image On The Buying Decision. This research was conducted for two months from April to May 2020. The research method used was a survey method with a causality approach. The population in this study were 200 students. Data collection techniques using literature and questionnaire techniques. Data analysis techniques using SPSS 22.0 and AMOS 22.0 with structural equation analysis (SEM).