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The impact of geometric and land use elements on the perceived pleasantness of urban layouts

This article presents a model to estimate the impact of geometric and land use elements on citizens’ perception of urban layout pleasantness. An ordinal regression cumulative link mixed model with those elements as regressors is proposed and calibrated using data from an online survey. Results show that landscape building height and density of green areas are the factors that most impact the perception of pleasantness. Based on the model, a methodology to derive pleasantness mean scores for a city is also proposed and applied to a case study. The methodology allows for benchmarking the pleasantness of different cities or comparing neighborhoods within a city. It can be used both as an urban evaluation tool and a decision-aid for city expansion programs.