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Exploring the Impact Variables of Team Learning

This research focuses on the dilemma of students’ group learning in class and tries to find its solution. The factors of team leadership style, group rewards/punishments justice, team heterogeneity are used to explore the impact on team self-efficacy and learning effectiveness. Through advertising management courses, the students' responses of these research variables are examined in the beginning, middle and end term. The results can be applied in the course design for student group learning.