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Integration of Business Model Canvas (BMC) and Quality Function Deployment (QFD) to design product

Under rapidly changing customer requirement and increased competitiveness in marketplace force the company to rethink the way of product development. Since, the company's ability to survival in business depends on providing to respond customer requirements. In order to respond customer requirements, the product development is the key success factor in the modern business. A popular techniques in a product development is a Quality Function Deployment (QFD). This paper presents the analyses and apply the Business Model Canvas (BMC) integrated process model for Quality Function Deployment (QfD).