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Designing a Tailored Web-Based Educational Mammography Program

Breast cancer has become increasingly prevalent in Taiwanese women, especially in younger women. Unfortunately, early breast cancer detection may be hampered by Taiwanese women's beliefs about breast cancer, risk factors, and mammography. The Internet has become a powerful way to disseminate health information, but health education Web sites are frequently neither patient-centered nor theoretically based. We used the Transtheoretical Model as the theoretical basis for the design of a tailored Web-based educational program aimed at correcting Taiwanese women's misconceptions about breast cancer and mammography and increasing their intent to obtain routine mammography. In this article, we describe the Web-based educational intervention and the results of an initial preliminary evaluation study.