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Modern Technologies for Managing the Innovative Potential of an Industrial Enterprise

The article defines modern technologies for managing the innovative potential of industrial enterprises and the conditions for their use. It is noted that the current state of innovation activity in Ukraine is unsatisfactory. It is characterized by a small proportion of innovative products in the total volume of the product output by domestic manufacturers; inability of enterprise management to adapt to the volatile external environment and the consequences of the global financial crisis. For Ukraine, the main problem in the innovation sphere is the rejection by many industrial enterprises of changes and «rules of the game» in the modern business environment. It is found out that in order to solve the issues of improving the efficiency of management of the innovative potential of industrial enterprises of Ukraine, it is necessary to use a complex of progressive technologies of general management, which will positively affect the innovative sphere of activity of any economic entity. It is noted that the tasks that are solved by modern technologies for managing the innovative potential of industrial enterprises should take into account: availability, quantity and quality of resources; market condition; competitive environment; technological level of the enterprise. In particular, the tasks are determined for the long and short term, where the criteria and parameters for managing innovative processes at an industrial enterprise are established. It is concluded that one of the important conditions for the effective management of the innovative potential of industrial enterprises in Ukraine is the use of modern management technologies, which are based on five approaches: target, process, functional, resource, and competitive. The proposed methodological approach to determining the reserves for improving the efficiency of innovation activities of an industrial enterprise makes it possible to assert that the calculation of efficiency indicators of innovation activity should be carried out on the basis of the actual results of the enterprise’s activities at regular time intervals.