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Corporate Social Responsibility : What it really is , Why it ’ s so important , and How it should be managed

Corporate social responsibility (CSR) is a topic that is increasingly capturing the interest and imagination of people in the business world. However, despite all of the attention that has been given to this issue, there is still much confusion and many misperceptions surround it. The objectives of this article are to briefly and concisely add clarity to the understanding of CSR based on our experiences, as well as leading research on the topic. We describe how CSR links back to key managerial concerns such as strategic planning, organizational development, human resource management, risk management, supply chain management and ongoing operations. We address three specific questions: (1) what exactly is CSR, (2) why is CSR so important for the business world to consider, and (3) what should corporate decision-makers and leaders do in an attempt to properly manage CSR.