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How to organizationally embed UX in your company

Whether UX has been part of the company for 10 days or 10 years, UX managers should continually work on strategies and tactics to raise the awareness of UX and embed it across the company. Rarely is UX considered as crucial to the success of the company as development or marketing. Even in companies with more than 50 UX professionals, there are typically departments and people who are unaware or unconvinced of the benefits of UX. If you are fortunate enough to have an executive champion of UX, that person may not be in his or her role next week: In 2005 there were more than 16,600 C-level management changes, including more than 1,400 CEO displacements [2, 3]. UX managers can raise the awareness of UX through several strategies and tactics that have proven successful in not only educating stakeholders, but also in entrenching UX as a part of doing business. These strategies will help to maximize the likelihood that your UX team will grow during economic upturns and be retained during the inevitable downturns.