{'fraction_non_alphanumeric': 0.022280471821756225, 'fraction_numerical': 0.0, 'mean_word_length': 5.2326530612244895, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
ONE VISION : THE EFFECTS OF SPANISH-LANGUAGE MEDIA ON LATINO POLITICAL IDENTITY

Over the past thirty years, academics, journalists, and public leaders have focused on the increasing specialization, fragmentation and polarization of the mass media in the United States. In many ways, the approach taken by two largest Spanish-language television networks, Univisión and Telemundo, stand in contrast to the broader micro-targeting trend. The relegation of such a large number of people coming from a diverse range of political, economic and social histories to a unitary market of language and/or colonial minorities makes the audience in this market notable, if not outright peculiar. In this paper, I explore whether the efforts of Univisión and Telemundo to consolidate and sell a Spanish-language commercial market have resulted in more homogenous real and perceived Latino political identities. To do so, I look at the effects of two specific elements of Spanish-language television news media: the far more frequent references to Latino pan-ethnic labels than on non-Spanish language television, and the use of the Spanish-language. I suggest that these elements of Spanish language news amplify the sense of social, cultural and political proximity among viewing Latinos, thereby fostering a shared understanding of the Latino political identity. I further suggest that passing encounters with these elements of Spanish-language television contribute to an image of a uniform Latino population among non-Latinos as well.