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Implementation of Eye Tracking Technology on Cultural Heritage Research and Practice

Eye tracking is a research tool that is based on measuring the eye movements which provides information about the cognition and visual processing of the subject. Therefore, analysing observer’s attentional processes can be both instructive for understanding the correlation between the cognitive process and eye movement, and furthermore whether the eye movements can reveal and disclose the perception of people. The technology of eye tracking is more accessible in recent years, and it is possible to implement this technology in cultural heritage studies. Recording and measuring the movements of the eye can give sufficient information about the areas which are catching the visual attention of the observers the most and that can help the specialists on the establishment of adaptive reuse strategies of the heritage buildings. In that regard, this paper is focusing on the usage of eye-tracking technology for understanding the perception of people regarding cultural heritage.