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Reset-free Playback System of Targeted Advertisement Contents over IPTV Service

In this paper, we propose a reset-free playback system of targeted AD (ADvertisement) contents over IPTV (Internet Protocol TeleVision) service. In the proposed system, digital cueing signal multiplexed with watching live IPTV program contents enables STB (Set-Top Box) devices to identify AD playback section accurately. For the reset-free playback of pre-downloaded AD contents during AD playback section, a STB device then adjusts their MPEG (Moving Picture Experts Group)-2 TS (Transport Stream) attributes of pre-downloaded AD contents. Test results demonstrate that the proposed targeted AD system is operated excellently over commercial IPTV network.