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Gambling, Fishing and Innovation — A Cross Situational Study of Decision Making

THE PROBLEM addressed here is the examination of the dilemmas of decision making in different substantive contexts. The contexts include peasant farmers deciding whether or not to accept an agricultural innovation, sophomore students gambling, and fishermen on British Columbia’s west coast making up their minds where they intend to fish. The major implication drawn from this work is that the structure of decision making can be studied as a cross-cultural variable, and that socio-cultural factors may profitably be viewed as a framework within which a similar structure of decision making