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Governance Mechanisms in Web 2.0: The Case of Wikipedia

This chapter presents the findings of primary research into governance mechanisms operating within anonymous computer mediated production environments, now commonly referred to as Web 2.0. In this case the platform examined is Wikipedia. The chapter is presented in two parts. The first deals with theory relevant to both understanding and modelling the effect of rules and norms on social self-regulation in computer mediated environments such as Wikipedia. Alternative theories of governance relevant to Web 2.0 are discussed. The concept of norms is identified as central to understanding Web 2.0 governance. The concept of norms is, however, problematic from a social theoretical standpoint as it points to conflicting origins of order. This is considered ABSTRACT