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POSTER AS AN EVOLVING MEDIA FROM TRADITIONAL TO DIGITAL

The adoption of technologically encouraged art and design innovations, has in turn carried the poster, which bears the traces of art and design, from the boundaries of a two-dimensional material form, and transformed it. Emerging from analog interaction, the poster, an important product of the graphic design field, has now become a digital interaction medium. The integration of dynamic elements into the poster, such as sound and motion in addition to image, has made it possible to appeal to multiple senses. Digital posters, which adopt the basic principles of traditional poster designs, have begun to appear before users (audience) across different mediums and environments, thus increasing the effective level. The application of technologies such as art reality and augmented reality within the poster design process, has established the poster as a field of study integrated with different disciplines. As a result, the digital, moving, and interactive posters that have been presented by designers, have not only evolved the dimensions of the poster as media, but have also put forth a multidisciplinary field of research and scrutiny. This study aims to reveal the posters transformation from the traditional to digital via the use of new communication technologies, through the relevant written fields. Within the scope of the study, the transformation of the poster from traditional to digital was examined via related studies and various poster examples. Although it seems that the principles of traditional poster design have not changed, the diversity caused by new communication technologies has made the poster a medium where interactive applications are used on digital screens.