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Architectural paint research: sharing information, sharing decisions

covering the whole inner-city coastline, five storeys high. The second is Berlin. Mackrodt and Kalandides analyse the schizophrenic gap between the striking physical and intangible evidence of the city’s industrial past as ‘Electropolis’ and a city branding focused on people instead of places, under the slogan ‘beBerlin’ – even though most of the creative people with whom Berlin wants to be associated today are working on former industrial sites. From this case, too, valuable conclusions can be drawn for other cities that ignore or deny their industrial past because they fear negative connotations, such as Barcelona. New and intelligent ways of informed storytelling are needed here, as is a reconceptualisation of tourism as interpretation work. The Berlin Centre of Industrial Heritage BZI, created in late 2011, took on the challenge of filling this gap and has developed a qualified touristic concept aiming at re-visualising Berlin’s industrial stories – an example that might also be inspiring for others.