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Sustenance: Determining the Factors for Prediction and Prediction of the Customers Willing to Wait to Shop Grocery

In the fast moving life, people have less time for each work/task. This study focuses on knowing the factors that contribute to the buyer’s willingness to wait and shop during the opening hours in the morning. A grocery store needs to focus well on the incremental efforts on enhancing the retail service quality of grocery store that helps to sustain and retain customers. Rarely, it so happens that the buyer needs to wait during the opening hours, as there is some delay in setting-up. The objective of this research is to predicting the factors that comforts the customer to wait at the grocery store during the delay in the setup. The key variable/factor that helps to predict is identified along with the category. Analysis helps to conclude that occupation motivates a customer to wait to shop and need to be empathic with them for sustenance.