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Reputation Profiling with GATE

Brand management has become increasingly difficult in the age of social media as the volume of opinions and discussions surrounding a companies products have swelled beyond the scale at which they can be reviewed manually. In this paper we report details of a system for monitoring Twitter to find tweets relevant to a specific entity and the classification of such tweets based upon their reputational effect. The system was evaluated as part of the recent RepLab 2012 profiling task and the results from this evaluation show that our system out performs a number of naive baseline approaches.