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DEVELOPMENT OF AN INSTRUMENT TO STUDY THE MEANING OF COLOR IN INTERIOR ENVIRONMENTS

OBJECTIVE: The objective of this study was to develop an instrument by which the meaning of color in the interior environment could be determined. 
 
RESEARCH DESIGN: An abstract color palette was developed that was representative of a picture of an interior. Six palettes were developed based on pictures of six interiors. The palettes were computer-generated color compositions of hue, value, chroma, contrast, overlapping, and adjacencies. Sixty-four volunteer subjects were asked to view each picture, then later each palette, and determine the degree of absence or presence of a characteristic in each. Twenty-one descriptor words represented the characteristics; they were used with a Likert-type, single-word scale. 
 
ANALYSIS: A t-test was run on the responses to each word to determine significant differences in subjects' responses to the descriptor word for the picture and the palette. 
 
KEY FINDINGS: For fourteen words, 66.7%, there were no significant differences between the pictures and the palettes. The abstract color palette was shown to be a valid testing instrument for meaning of color in the interior environment because it reflected the same meaning as the picture. 
 
CONCLUSION: Although additional validation of this instrument must be completed, this study showed potential for use of the abstract color palette as a visual research instrument that focuses only on the meaning of color and eliminates all other interior components.