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More Than A Logo: Reflections on AIHA's New Branding and Outreach Initiatives

The term Industrial Hygiene has historically been an apt reference for professionals charged with ensuring conditions conducive to maintaining health in industrial environments. However, the decline of manufacturing and expansion of professional roles suggests Industrial Hygiene is an antiquated term and could benefit from revision. Demand for Occupational Health and Safety professionals is anticipated to continue growing considering current professionals reaching retirement age; however, many in the general population do not understand the role of Industrial Hygiene which may hinder recruitment in the future. AIHA® recently implemented several rebranding initiatives to include changing the title Industrial Hygienist to Occupational Health and Safety Scientist, updating the AIHA® logo, and AIHA® tagline to Healthier Workplaces. A Healthier World to improve awareness and education of the profession and to improve recruitment for the profession.