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Stylistic Dominants Of Internet Communication

The article is devoted to the study of the stylistic space of the modern Internet and the identification of stylistic dominants in it. The relevance of the research is due to both extralinguistic factors (the digital revolution and the increasing influence of the Internet among other media channels) and intralinguistic factors (a special form of language existence in new communicative conditions). The novelty lies in the mediastilistic approach to the study of the language and style of the Internet, in which a specific stylistic space is allocated in the Internet space, structured by stylistic dominants. The Renaissance of audio in modern media culture and the emphasis on the conversational nature of written Internet communication expands the share of oral communication in the Internet. The language of the Internet has a special, oral-written form of expression. But with the development of Internet communication, the share of verbality (oral communication) increases, as the Internet becomes the main platform for interpersonal and intergroup communication. The speed of information transfer and the focus on colloquial and informal communication provokes the development of compressed language forms. Compression and verbality contribute to the development of multimedia signs that contain emotions, paralinguistics, and visuals. Multimediality by means of various compressed signs (emojis, emoticons, etc.), provides a wide range of opportunities to bring online communication closer to offline communication, as it conveys emotionality, gestures, and prosodics of written speech. Verbality, compression and multimediality in close relationship with creativity form the specifics of the stylistic space of Internet communication.