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ECONOMIC DYNAMICS OF DESIGN IN THE CONTEXT OF INTERNATIONAL EXPERIENCE

The transition from a raw model of development to a creative one, the transformation into a technologically dynamic country capable of developing, producing, and applying high technologies, innovations for large-scale production of competitive goods and services, are considered the most significant components of the strategy for modernizing the economy at the present stage. The study mainly discusses the concept of “creative economy”, its main characteristics, principles, and the international experience of the design economy. Attention is also paid to the consideration of design as a tool and factor in the country’s economic development. The main purpose of writing the article is to study the expanded innovative reproduction system of the economy, to identify its main structural elements. In the last decade, the intensification of globalization, regionalization, modernization and transformation of the economic system has led to a kind of creative development, whose direction and pace are determined by man as an innovator, which increases the relevance of the research topic. The methodological basis of the research was the works of German and other foreign scientists on the problems of economic design. The following research methods were used to perform the tasks: monographic (to study the principles of management of the economic system); system-structural (to study the essence of sustainable economic design); institutional (to study the application of the design problem in institutions); abstract-logical (to make theoretical and methodological generalizations and formulate the results). The main result of the research over time is that the study of the relationship between economics and culture in existing economic models allows for a more in-depth study of the phenomenon of creativity as a factor in innovative processes. The development of research on the role of culture in the formation of human capital can be useful in the study of the main categories of economic development, such as productivity, innovation, creativity. Changes in the focus of cultural economics from the study of cultural heritage and art (welfare model and neoclassical model), as well as a reconsideration of the concept and content of culture, which we observe in these models, can lead to changes in cultural development. Originality/scientific novelty. The scientific novelty of the research consists of its plan and the points that were clarified for the first time. The rationality of the funds allocated by the state for creativity, the inactivity of business in this area, the lack of scientific research, the reduction in the number of researchers and engineers were cited as factors hindering the development of the creative economy. Practical value/implications. The practical significance of the research is related to the fact that the research topic, i.e, the creative economy, affects not only the creation of new products, but also their production methods. For example, practical research has shown that Japan is active in this matter. It was known that Japan was the first country to adopt non-traditional and creative approaches, given the peculiarities of the formation and development of the creative economy. Taking into account the Japanese experience, the use of creative abilities of employees based on physical labor can be applied. Given that Japan is constantly improving technologies, methods, directions, forms, industrial ideas, models and organizations to manage production processes and people, we can consider the possibility of applying this practice in our countries.