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Entrepreneurship as a Key Element in Advancing the Psychology of Competitive Advantage

Robert Ployhart (2012) is right—industrial– organizational (I–O) psychology should participate in the emerging development of a psychology of strategy and competitive advantage. However, the focal article does not go far enough: It does not include the emerging I–O psychology of entrepreneurship that has its core how psychology can contribute to competitive advantage. More specifically, we argue that the psychology of entrepreneurship is a core area for integrating the field of psychology and competitive advantage and that a psychology of competitive advantage may learn from the psychology of entrepreneurship. There are three aspects of entrepreneurship that are important for a psychology of competitive advantage: First,