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New Economy: Substantive Characteristics and Directions of Research

The study deals with identifying global trends in scientific research on the problems of the «new economy», generalizing the existing variety of directions and aspects of its research, highlighting priority areas for further scientific research. The research is based on a bibliometric analysis of publications indexed in the scientific-metric Scopus database using bibliometric methods and VOSviwer.com. The study made it possible to carry out a dynamic and structural analysis of publication activity in the «new economy» area, identify the most frequently used keywords, identify and visualize the strength of their relationships in general for 1996–2021, as well as in the context of each 5-year period within general research period. On this basis, the subject area of 6 clusters of scientific research has been identified and described: «Sustainable Development», «Human», «Competitiveness», «Information Technology», «Internet» and «Innovation». A new visual-symbolic approach to analyzing the activity of using individual keywords was proposed, which made it possible to trace the dynamics of scientific interest in certain areas of research, to distinguish groups of words by the criterion of the number and dynamics of connections («Stable leaders», «Growing leaders», «Stable average», «Stable base», «Diminishing interest», «Questionable», «New stars», «New base»). Thus, it was possible not only to form the terminological basis of the bibliographic field of the «new economy» problem, but also to substantiate new priority directions (aspects) of research for the development. The New Stars group includes research related to the following keywords: economic and financial decline, excellence, productivity, and tangible assets. This shows the transition to a realistic assessment of the consequences of the new economy, the study of its inherent problems and contradictions. The greatest scientific interest was found in aspects of research related to such key words as: higher education, industry 4.0, international trade, sharing economy (economy of collaborative consumption or economy of exchanges), tourism, urban planning.