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Evaluating 4 Factors of Endobosy Model in Customer Satisfaction of Telecommunications Company of Babol

During the recent years organizations have focused on customer orientation by providing a variety of services, their staff behavior and etc. in order to attract and gain new customers; and ultimately this has resulted in gaining more profit and also better survival of companies or organizations. Based on the importance of customer satisfaction the current research aims to evaluate the 4 factors of Endobosy model including trust, commitment, and relations and dealing with conflicts and customer satisfaction of Telecommunications Company of Babol. The current research uses different tests such as Box's test (Chi-square asymptotic approximation), Box's test (Fisher's F asymptotic approximation) and Kullback's test in order to evaluate the 4 factors of endobosy model in customer satisfaction of Telecommunications Company of Babol. The research sample includes 300 individuals living in Babol during March 2013 to Feb 2014 who have used telecommunications company services. After gathering the required data and information through questionnaires, the statistical technique of diagnostic analysis was used for surveying the customer- orientation of Telecommunication Company of Babol. Findings have shown that there is a significant relation between the variables of trust, commitment, relation and dealing with conflicts and the customer satisfaction in this organization.