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Soft systems networking in design thinking for a sustainable society

Sustainability is a complex and dynamic term which can only be understood through the rigorous consideration of the ever-changing necessities of humankind and their resonance across the globe. The recognition of sustainability has faced dramatic alterations with new aspects in recent decades, various methodologies, tools, organizations, and initiatives emerged in order to catch the change and take steps toward a sustainable future. However, the world-wide pervasive environmental degradation and rising social equity problems reveal clearly that these efforts lack the sufficient power to stimulate the social, economic, and political commitment.
 This study proposes a methodological tool for constructing a network which provides coordination and increased strength among the agents of sustainable development. With a focus on design-related research and education, academic institutions are suggested as the operators that host and catalyze the interaction between the various layers of producers and consumers. In other words, the main purpose of this study can be seen as the integration and collaboration of the academic, industrial, and user channels which perform innovative design responses as well as generating social conventions.
 Embracing the mindset of Soft Systems Methods (SSMs), the paper establishes a theoretical structure adapted from the front-end innovation model 'New Concept Development (NCD)' and the societal repertoire of co-design.