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EVALUATING THE ORGANIZATION’S INNOVATION CAPABILITY: A NEW GUIDING METHODOLOGY

Abstract Will our organization be innovative? The answer to this question essentially defines tomorrow’s business success. The purpose of this article is to introduce the organizational personality (TOP) framework as a new, qualitative methodology for evaluating and predicting an organization’s innovation capability. TOP framework leverages personality systems interactions theory, a groundbreaking integrative framework model of personality that is currently widely unknown in the business world. By differentiating between content of thinking (what we think) and forms of thinking (how we think), TOP framework demystifies the inner workings of the innovation process and represents a powerful 360-degree thinking and evaluation grid to steer innovation from a meta level.