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Real or surreal: A pilot study on creative idea generation in MR vs. VR

The present pilot study examined collaborative creativity in virtual and mixed reality. Comparing equivalent mixed and virtual reality environments, we explored whether different environments can potentially influence users’ creative production when asked to generate new ideas on water and energy sparing. We adopted the Linkography approach to evaluate participants creative performance by assessing not only the final brainstorming output but also the step-by-step processes of forming ideas [2]. We looked at both participants’ individual ideas (i.e., node) and their relationships with former ideas (i.e., link). Our results demonstrated participants generated more ideas, and more unique ideas, when they were in the VR condition. Implication and avenues for future work are discussed accordingly.