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A Study on Consumer Attitude Towards Fintech Services

The research aims to determine the attitude of consumer towards FinTech and the factors that influence customers' adoption of financial technology. Descriptive Research method was used and convenience sampling was conducted to collect the data from 168 respondents from Ahmedabad. Descriptive statistics and Chi Square were used to analyze the data. The results obtained from the responses of the survey found that more number of people use digital payment services because it reduces the risk of theft, it easily reachable, and it has low cost, it saves time and it is very convenient.