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Novel Model of E-commerce Marketing Based on Big Data Analysis and Processing

Abstract The amount of information on the Internet is getting larger and larger, and the energy of the consumer and the ability to deal with information is limited. Electricity supplier enterprises in the development process to do are to use big data for personalized shopping guide. This paper analyzes the situation of the development of e-commerce industry in the background of big data, and puts forward the improvement method. The paper presents novel model of e-commerce marketing based on big data analysis and processing.