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How to Measure the Perceived Value of Customer Sharia Hotels in Makassar?

This study purposed to identify the dimensions of customer perceived value in sharia hotels. This is measured in seven dimensions consisting of functional value, Islamic value, price value, utilitarian value, aesthetic value, transaction value, and emotional value. This dimension is measured by validity and reliability test, Confirmatory Factor Analysis (CFA), Average Variance Extracted (AVE), and perceived value model test in Structure Equation Modeling (SEM) used AMOS Software. The study shows that the seven dimensions used have strength, and Islamic values are the strongest dimension to measure the customer perceived value. This research is expected to contribute to hotel management based on Sharia as a pioneer of the halal industry. More specifically, this study recommends analyzing the causality of the relationship between satisfaction, loyalty and perceived value in Islamic hotels.