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Strategy, business model, and innovation at Rivigo: Is Relay-as-a-Service the way forward?

This case documents the journey of Rivigo from being a humble logistics vendor to a unicorn in a short span of 5 years. The case provides information on the evolving landscape – regulatory, economic, substitutes, suppliers, and customers – of the Indian logistics industry including intensely competitive tech-based start-ups bent on disrupting the traditional industry normal. The case then notes Rivigo’s reliance on driver and customer-friendly technology-driven processes and solutions, and product diversification choices as key to its competitive success. The case ends with questions about strategic choices that can help Rivigo keep up its growth trajectory.