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Principles of Screenography

The design and reification of Web Information Systems is a complex task, for which many integrated development methods have been proposed. While all these methods ultimately lead to the construction of web pages, very little attention is paid to the layout of these pages. This paper discusses the main principles of Screenography, attempts to systematise WIS layout and thus to complement development methods. This amounts to guidelines for partitioning pages and using layout objects, colour, light and texture to obtain rhythm, contrast and perspective as the carriers for web page comprehension.