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EFFICIENCY OF BUSINESS ENTITIES IN THE FUNCTION OF ORGANIZATIONAL CHANGES

Global market business, characterized by constant quantitative and qualitative changes, forces organizations to monitor business trends to achieve business efficiency and meet set standards. Changes are continuous, and this creates increasing challenges for industrial companies to solve the set market requirements by improving human resources, innovative processes, and technologies. Regardless of whether the changes are hard or soft, employees are responsible for adequately preparing and training for solving work tasks. From an organizational point of view, continuous and quality training of employees can contribute to more efficient acceptance, implementation, and stabilization of the work process. That clearly shows that in contemporary business conditions, in addition to the organization, the psychological aspect is also significant in accepting changes in both management and employees. Organizations should provide an efficient strategic plan framework that includes permanent and adequate training, education, training, etc., to achieve the goal and maximize the employees' potential. For the company's efficiency, in contemporary business conditions, it is significant to develop the main strategic factors that need to be incorporated by managers and leaders to achieve a quality product and the success of the entire company. At the heart of market change, designing an efficient training model is of particular importance for company effectiveness. The paper presents research on the structural process model of training, which is considered one of the main components of a company's success.