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The Response of the Millennial Generation Towards the Issue of Ethnic Equality in Indonesia in Tanda Tanya (?) Movie by Hanung Bramantyo

Because of its diversity, Indonesia, as a large country with a diverse society, has significant advantages. However, heterogeneity has the potential to cause a variety of social conflicts that lead to the nation's disintegration. Tanda Tanya (?), a big-screen film, is one of the depictions of the conflict. Hanung Bramantyo, Indonesia's leading filmmaker, directed this 2011 film production. The story of a diverse social environment in Semarang City is told in this film. The figures depicted are of the Javanese, ethnic Chinese, Muslim, Catholic, and Buddhist ethnicities. The purpose of this research is to find out what the millennial generation thinks about the film's depiction of inter-ethnic equality. The theory employed is the Reader-Response theory, in which the reader's position is crucial to the meaning of the text. The findings show that the respondent groups had differing perspectives on the film's depiction of ethnic equality. The difference in opinion is determined by the society's category. The majority group, the first group of respondents of Javanese ethnicity, tended not to involve their affective side when watching movies. This is due to their repertoire and status as an outsider. This group employs efferent reading in the context of Rosenblatt's Reader Response. The effectiveness of film media in conveying messages about ethnic equality is thought to be less effective, and the millennial generation prefers social media platforms with lighter content that reach more people. The study's findings demonstrate the role of readers in interpreting text and social media platforms with light and easy-to-understand content is more desirable.