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Study on the Authenticity Perception of Intangible Cultural Heritage

As a 
challenging topic in tourism, the authenticity of the cultural heritage 
represents the value and attraction of heritage. With tourism development, scholars 
have called for the authenticity perception of cultural heritage which still 
stays at the conceptual level. However, there are few researches that involve the essence and 
protection of authenticity. Hence, after in-depth study on the characteristics of intangible cultural 
heritage, the authors try to discuss the difference of tourists’ perception on 
authenticity of the intangible cultural heritage so as to achieve the effective 
protection of intangible cultural heritage. The study investigates tourists in 
Bo Luo Dan Temple Fair with SPSS to carry on the statistics and the main 
factors affecting the perception of authenticity to further study their 
relationship with satisfaction. The conclusion found that there were two core 
factors that had an impact on perceived authenticity, and there exists 
significant positive impact between the authenticity of the perception and 
satisfaction.