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Internet Recruiting: Effects of Website Content Features on Viewers' Perceptions of Organizational Culture

This study examined the effects of four ‘careers’ website content features (pictures, testimonials, organizational policies, and awards won) on viewers' perceptions of nine organizational culture attributes. Eight of these culture attributes were more strongly conveyed by culture-specific website content features than by culture-neutral website content features. This study also found support for a partial mediated-moderation model. This model illustrated that participants with weak culture preferences formed less favorable person–organization (P–O) fit perceptions as they perceived an organization to more strongly convey the culture attribute under investigation. Conversely, participants with strong culture preferences formed more favorable P–O fit perceptions as they perceived an organization to more strongly portray the culture attribute in question. Respondents with stronger P–O fit perceptions in turn reported stronger organizational attraction.