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RELIGIOUS METAPHORS IN NEWSPAPER SPORTS DISCOURSE: FUNCTIONAL ASPECT (ON THE MATERIAL OF BRITISH NEWSPAPERS)

The article is devoted to the functional aspect of religious metaphors in newspaper sports discourse. The material under analysis is English religious metaphors which are studied in quality and popular British newspapers (The Guardian, The Daily Telegraph, The Daily Mail, The Daily Mirror). According to the traditional point of view, modern research of sports discourse is inseparable from the analysis of media texts, as media do not only cover sports events most effectively but also determine their assessment. Metaphors are considered to provide informative accuracy necessary for effective communication, they create images that affect the attitude of the reader to events covered by the media.