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COMMENT SOCIAL STRATIFICATION AND CONTENT PRODUCTION

My paper (Blank 2013) makes two fundamental points about content production and inequality. First, content production can be meaningfully grouped into several discrete types. Using British data from the 2011 Oxford Internet Survey (OxIS), I find three types, which I called ‘skilled content’, ‘social and entertainment content’, and ‘political content’. Second, these types are produced by distinctive social categories. Social stratification variables are irrelevant to skilled content; social and entertainment content is more likely to be produced by people of lower social status; and political content is produced by highly educated elites. This implies that the effects of social stratification vary depending on who produces it and on the type of content. Ms Schradie opens her comment by saying my results represent a ‘break from American digital inequality literature’. She does not support this assertion with evidence, so let us review the evidence. No prior papers use multivariate models to assess political content, but three papers assess the effect of social stratification on other content: Hargittai and Walejko (2008), Correa (2010) and Schradie (2011a). In multivariate regressions reported by Hargittai and Walejko (2008, Table 7) and Correa (2010), education has no statistically significant effect on social and entertainment content or on skilled content. This is consistent with my results in Table 3 (Blank 2013). Neither Hargittai and Walejko nor Correa has an income variable, but in Schradie’s paper, income is negative and significant in only 1 of 10 models, when social network sites (SNSs) is the dependent variable, see Table P (Schradie 2011b). SNSs are one of the variables included in social and entertainment content, so this is exactly consistent with my results. The only results at variance with mine are Schradie’s (2011a) Table 3, where education is significant in 6 of 10 regressions. Schradie’s (2011a) education results are the ‘break’ with other research. Most prior work is consistent with my findings.