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[Essence, goals, formation of information field and general methodology of the development of a business plan for stomatology institutions].

A private stomatology clinics (institution) can not operate in market system of management with benefit without clear guiding lines and a real business plan. Entrepreneurs meet many different issues during organizing stomatology business, as follows: what categories of population will address to the clinics, what financial resources an entrepreneur we need to realize a project, does the project justify itself economically etc? A business plan is created to answer the questions mentioned above. The article considers essence, goals, formation of information field and general methodology of the development of a business plan for stomatology institutions.