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Future Encounters With Science And Technology

Science and technology outside the normal sphere oftourism research can dramatically affect demand and supply patterns within the tourism phenomena. Science and technology are often the wild cards in the tourism strategic planning game—appearing unexpectedly, creating entirely new markets, or causing further segmentation of current ones. Coping with the uncertainty ofscience and technology is an essential aspect of tourism planning. This article describes some of those science and technology wild cards that were gleaned from over 100 popular and scientific articles involving video, transportation, medicine, recreation equipment, the natural sciences, the built environment, and computers, robotics, and space.