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The Melbourne Scene

This analysis of comics producers and intermediaries in Melbourne, Australia, examines comics production as a creative industry. While the term “creative industries” often conjures up images of transnational entertainment conglomerates, in Melbourne the comics industry is organized in terms of a scene-based creative economy that brings individual producers, small and medium sized enterprises, and public institutions together around the production and circulation of comics. While nationally prominent as a center of comics culture and producing works that garner international audiences, the Melbourne comics scene derives its vibrancy from its connections to a thriving urban community. In this chapter, Amy Louise Maynard argues that producers within this creative industry are directly influenced by their immediate local environment—revealing how comics scenes must be approached as integrated within other creatives industries and institutions.