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Research on the construction and application of College Ideology network system based on Data Mining

As a new communication technology, the Internet is affecting and changing people's social life extensively. Its rapid development and popularization bring new opportunities and challenges to the traditional ideology work in Colleges and universities. In recent years, data mining (DM) research has developed very rapidly, and the information construction of education management system has also been well developed. Various types of education management systems have accumulated rich data. However, the application of DM in educational management system is still in the exploratory stage. This paper analyzes the ideological situation of college students through cluster analysis, and points out the importance of constructing the network education platform. The network is an important platform for college teachers and students to express their opinions and spread their thoughts, which lays the foundation for the pertinence and timeliness of ideological education. Therefore, it is necessary to comprehensively and profoundly discuss the analysis of college network public opinion and various guiding mechanisms, so as to pave the way for improving students' ideological and moral standards.