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Specificity of the coverage of European integration processes in Ukraine

The publications of the Ukrainian quality national socio-political newspapers “The Day” and “Dzerkalo Tyzhnya” for the period from 2013 till 2018 are analyzed. The main trends and peculiarities of the coverage of the European Integration Processes in Ukraine are outlined, their thematic areas and methods of the audience attention-focusing techniques are presented in the chronological order. Focusing on the specificity of the reader’s preferences in the analyzed newspapers, considering the peculiarities of the presentation of the material, the author’s preferences, the nuances of the editorial policy of each media, the monitoring of publications has been conducted over the five-year period, being based on the methods of the comparative and quantitative content analysis, which allowed for identification of certain trends and principles of the presentation of topics related to the European Integration processes of Ukraine. Thus, the change in the approaches to information and analytical support of the European Integration Processes depends on the socio-political situation. The fact that the content of the chosen quality media has been selected for the research is indicative hereof. The change in rhetoric, excessive emphasis on certain nuances, the selection of individual facts – all of these print and broadcasting media methods are permanent. The quality resources should avoid the application of such approaches. On the contrary, this study focuses on the significant drawbacks of the current media practice. The obtained results show that there is a further need in deep analysis of the current trends and situation, related to the information and analytical support of the European integration processes in Ukraine and the necessity for further search of the optimal approaches towards this thematic area.