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Features of the financial and personnel policy of the media of the Moscow region (on the example of the newspaper "Serpukhovskie Vesti")


 Many periodicals are today in constant search of means for existence. Even the federal press faces a number of problems that lead to stagnation. Things are even worse in the provinces. The object of the study is the features of the financial and personnel policy of regional media. The authors consider this topic on the example of the oldest newspaper in the south of the Moscow region – Serpukhov News. The authors come to the conclusion that the Government of the Moscow Region and the Main Directorate for Information Policy fully determine both the financial and personnel policies of all municipal newspapers in the region. The media are directly dependent on the decisions of the regional leadership. Anyone who disagrees with this policy is easily dismissed on their own.   Having studied the resolutions of the Government of the Moscow region concerning the activities of the Moscow municipal mass media, as well as analyzing the orders of the Main Directorate for Information Policy of the Moscow region, the authors come to the conclusion that the lack of funding complicates the development of suburban newspapers. A small number of employees have difficulty fulfilling the required volume of publications for the newspaper and its website. The quality of materials suffers greatly. Employees of municipal newspapers, including Serpukhov News, receive a fairly low salary – below the average in the city. This reduces the loyalty of the editorial staff and affects the quality of texts.
