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When Buildings Become Screens

This chapter outlines various tactics that artists, filmmakers, curators, architects, city planners, and arts administrators can employ to develop works, sites, and audiences that support a more participatory and representative public culture through massive media. These include: the application of analytical tools from cinema studies, namely superimposition, montage, and apparatus/dispositif, high-level coordination and provision of technical support from curatorial groups that see themselves as public space activists and community facilitators, and sensitivity towards context, both digital and virtual, of large-scale public data visualisations centred upon led façades. More study and practice is needed as the technologies and contexts of massive media shift and merge with the practices of digital placemaking and smart cities.