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Fundraising in the Higher Education Context: A Topical and Theoretical Literature Review

This paper aims at design a topical and theoretical literature review about fundraising in the higher education context. Fundraising is a topic that deserves a multi-disciplinary and holistic approach relating to the focus of the analysis: there are some themes that have been investigated more than others, whereas others have been objects of analysis without any theoretical framework support. Hence, literature about fundraising is still lacking and calls for further investigations and analyses. This paper aims at identifying the state of the art about fundraising literature and the gap(s) that further investigation should try to fill.