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Privacy Perceptive Wireless Service Game Model

Wireless applications are taking an important role in our lives. More and more merchants begin to provide wireless connection so as to attract customers. For business purpose, they often ask customers to provide their personal information for using wireless, which may threat customer. So, it is desired to make a trade off between the competitive profits of both service providers and user privacy. In this paper, we introduce a privacy perceptive service model based on game theory, which takes into account the interests of all stakeholders. Considering the characteristics of customer behavior in practice, we design the complete information and sequential game. Users are allowed to provide different levels of personal information as their preferences, while a merchant assigns different wireless bandwidth based on customer provided information. The Nash Equilibriums are discussed so as to find the acceptable strategy. Quantitative study is performed on the impact of each parameter in the game, which could help merchants to design appropriate policies.