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Colonial Industrialization and Labor in Korea: The Onoda Cement Factory. By Soon-Won Park. Cambridge, Mass.: Harvard University Press, 1999. 325 pp. Maps, tables, figures, index. Cloth, $42.50. ISBN 0-674-14240-3

Cochran argues convincingly that each of these six corporations" found, in varying degrees, that pursuing 400 million potential customers took commitment, stamina, ingenuity, and some willingness to make allowances for their circumstances in China. While still clearing a handsome profit, Standard Oil made more allowances for the China marketplace than for any other in its global pursuit of customers. BAT found that adopting Chinese practices simply sold more cigarettes. Determined to master China intellectually before dominating it economically the Japanese firms created "China apprenticeships," which minimized the need for compromise with China. Cochran also recounts the efforts to create model villages and schools to channel loyal workers and managers into Shenxin and China Match (perhaps on the Japanese model, although Cochran does not say). Cochran weaves his central argument fastidiously through all six studies, balancing the need for a fair appraisal of historical details with the goal of overall interpretive unity. Each firm's search for the right combination of hierarchy and network suggests that China's business landscape at the time was more varied than previously thought, and, further, that it probably remains so to this day.