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The Global in the Life of a Small Town: the Case of Udine


This exploratory study examines how inhabitants of the Italian town of Udine make sense of the global through their daily interactions with their city, and the preexisting discourses they use to talk about it. The respondents discuss the global, mainly borrowing from nationalistic discourses, which connect to two focal points that seem to lead the understanding of the global: difference in the culture, represented by the people and the food, and capitalism represented by the commercial centers. Ultimately, the research notes that the comprehension of globalization stems from the normality or exceptionality of the “other” in relation to its sociocultural and urban context.