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Sharing in the host–guest relationship: perspectives on the Airbnb hospitality experience

Today’s sharing economy has seen immense growth (Fagerstrøm, Pawar, Sigurdsson, Foxall, & Yanide-Soriano, 2017). The sharing economy refers to forms of exchange of diverse for-profit and non-profit activities facilitated through online platforms aimed at opening access to under-utilized resources through what is termed “sharing” (Morozov, 2013). One of the most successful models in the sharing economy, Airbnb features peer-to-peer transactions and has enjoyed high growth recently (Fagerstrøm et al., 2017). Airbnb enables rental hosts to act in an entrepreneurial manner; they list their available accommodations on Airbnb and earn profits by renting them, usually at lower rates than comparable hotels, creating savings for travellers (Varma, Jukic, Pestek, Shultz, & Nestorov, 2016). However, interesting questions remain largely unexplored: What motivates tourists to book Airbnb accommodations? What factors do tourists consider as vital for positive experiences in Airbnb accommodations? What is sharing? Does the Airbnb hospitality experience reflect the concept of sharing?