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Identification Analysis and Marketing Strategy of Mobile Game Users' Behavior Characteristics

: In recent years, the mobile game market has developed rapidly and became the largest market segment in the game industry in 2016. What matches this is that the discussion on mobile games on the Internet also occupies the center of public opinion. At the same time, with the change of consumption concept, the payment ability of mobile game players has been greatly improved. This paper explores the consumer behavior of mobile game users and analyzes their behavior in order to further improve the mobile game market