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Comparative Study of the Joint Development of Sports Industry and Challenge-Taking Program

The multi-angle analysis of it, in terms of its level design, its track location, its contained culture, and its participants, indicated that challenge-taking program is a product in the context of Beijing Olympics in 2008 based on sports items, bringing into both entertainment and challenge and blended with Water Margin culture, enterprise culture, community culture, earthquake relief spirit, and physical culture, which has set off a national fitness craze. The tracks are mostly built in the holiday villages, science and technology parks, parks, water parks or scenic spots near the TV stations. This program has a coupling with such sports industry as sports competition performance industry, sports fitness and entertainment industry, sports tourism, and sports goods industry. Challenge-taking program is said to be a new carrier, through which sports industry is jointly developed with culture, tourism and other relative industries. The bold intervention of professional guidance in sports can not only promote scientific level of such programs, but also accelerate the construction of intangible sports industry by implanting sports goods advertisement and the upgrade of tangible sports industry by developing sports apparatus, bringing in new developing space of sports advertising and sports goods industry.