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It Depends on Who You're Talking To…: Predictors and Outcomes of Situated Measures of Organizational Identification

Scholars have researched organizational identification extensively in recent years. Only occasionally, however, has this research examined multiple targets simultaneously and almost never has it examined variations that occur as individuals interact with others during different activities. The research reported here draws on Scott, Corman, and Cheney's (1998) communicative model of situated identification to investigate identification with various organizational targets across three communication-based situations. Situated scores based on communication partner and identification target were related to several predictor and outcome variables.