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Mobile Edutainment Learning Approach: #StopBully

An effective approach to enhance the understanding of bully and cyber bully concepts among students is through edutainment learning process. This objective is achieved by designing and developing an Android-based app in this paper, namely #StopBully. The app consists an opening splash video which depicts the broken friendship as a result of bullying. There are six features proposed in this app. Firstly, an informative page of Befrienders information is provided. Secondly, an emergency button is embedded so that user could contact the authority to report bullying cases easily. Next, an edutainment games is designed which deepens the user's knowledge on #StopBully concepts. Subsequently, users are tested via quizzes on the amount of information that they have obtained from using the app. The concept of cyber bully is introduced through a series of animated comic strips. Finally, cyber bullying prevention videos are designed to educate users to avoid being a victim of cyber bully in the virtual realms. An experimental analysis was carried out to a total of 30 undergraduate students from Multimedia University, Malacca Campus, Malaysia. There exists significant difference in the mean and standard deviation of the pre-test and post-test analysis. The findings further reveal that this app is an effective tool to learn, enhance and concretize the theory of #StopBully.