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Cultural Norms and Expectations Within the Hospitality Industry

The business environment differs across nations and throughout industries. The hospitality industry is no different; one managerial approach that functions well in one nation might not be necessarily applicable in another. This suggests that to successfully manage across different countries it is vital that managers acquire the necessary skills to effectively manage employees and guests with different backgrounds and expectations. Hence, the objectives of this chapter are to define and discuss culture and cross-culture management, explain the importance of understanding multicultural perspectives, and discuss the managerial approaches of managing workforce diversity and cultural diversity.