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The Development Process of Virtual Group Identity: A Virtual Educational Community Case

As the Internet now provides an alternative forum for the social interaction of professional groups, understanding how these groups establish themselves as virtual communities, in this cyberspace environment, is crucial. The key to addressing these concerns should begin by investigating the group identity of the virtual community, since this is one of the basic building blocks of social interaction, and the means by which members define themselves, in relation to the group. Our primary findings show that, seven identity categories characterizing professional virtual group identity, affection-, alliance-, bonding-, closeness-, kinship-, bonding- and nostalgia-type conversations are salient in the different stages of the group identity development process. The leadership of the virtual group also plays a facilitating role in the group setting and participants play a part in restoring a positive sense of self or in shaping the group identity as they encounter threats in these dynamic surroundings.