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Impact of Word of Mouth Effect on the Korean Overseas Travel: Based on Tourists Type

The purpose of this study is to analyze the influence of word of mouth effect on Koreans' overseas travel destination decisions. The tourist group was divided into package travelers and free travelers, and various influencing factors were included as independent variables. As a result of the analysis, we found that package travelers tend to supply information to social media after travel, while free travelers collect information from social media before travel and use it for decision-making. Economic variables, which have been claimed as a major factor in previous studies, have relatively low influence, and in particular, economic indicators of Korea are not significant.