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ENGLISH TERMS BORROWING INTO GERMAN LANGUAGE

The article analyzes and characterizes the phenomenon of English words’ borrowing into German language. The aim of the article is to find out the causes and consequences of this process. The peculiarities of recent borrowings have been studied, taking into account the impact of coronavirus pandemic, problems of gender inequality, environmental, political and other factors that influence the German vocabulary. Except for these factors there is still the influence of scientific and technological progress, the increase in the flow of information and the need to transmit information globally as quickly as possible alongside with the tendency for conciseness and accuracy. Also Duden dictionaries are described as a source of reflection on modern German. The authors state that in the beginning of the XXI century, in particularly in the year 2020, the process of English vocabulary borrowing into German has greatly increased and now is the most intensive for the entire period of this borrowing. With the dynamic development of globalization, internationalization and the strengthening of the status of English as an international language and other reasons such borrowings are inevitable and it is prognosed that this intensive borrowing will be even more dynamic. German philologists and politicians have already begun worrying about this process and the threat of quick language changes, therefore ways of minimizing this process are being discussed.