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Acculturation and Perceived Family Decision-Making Input among Mexican American Wives

This investigation assesses the perceived decision-making roles of Mexican American wives in the purchase of 10 different goods and services and their relation to the acculturation process. Acculturation was operationalized in three different ways. One employed role-relevant attitudinal measures; the others used reading language preference and television language preference. Perceived decision dominance was shown to be related to all three.