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Defining Shopper Insights: Our Framework of Understanding

At a time when retailers and manufacturers are struggling for insights that drive genuine innovation, this groundbreaking research brings order and clarity to the rapidly emerging field known loosely as Shopper Insights. Our general belief is that definitions should be as inclusive as possible. Hence, we choose to define Shopper Insights as follows: That which is necessary to properly understand the role of the shopping experience with regard to purchase behavior (in specific) as well as brand loyalty (in general). Included in the white paper: 5 Common Myths About Shopping Behavior. We have approached "shopping" from a truly consumer perspective, and because of it, we have uncovered the consumer view of the "world" - not what we, as researchers, think they are experiencing.