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Web 2.0: Conceptual Framework and Research Directions

The article examines the emerging shift in businesses towards Web 2.0 principles, concepts and technologies. The principles, concepts and technologies of Web 2.0 are gaining momentum and a number of businesses are adopting them. There are varying and diffused understanding of Web 2.0 parameters and characteristics leading to multitude of interpretations. Therefore a framework for understanding Web 2.0 businesses is an important step in analyzing them. Here we propose a framework for understanding Web 2.0 based businesses and identify areas for future research.