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The problem of defining values for design: a lack of common ground between industry and academia?

The HCI community recognizes the importance of value-centric design methodologies as reflected in the number of publications on the topic in recent years. However, the adoption of these methodologies by industry has been slower than desirable. This paper seeks to uncover potential reasons behind this slow adoption by investigating the concept of "values" among individuals working as designers in various industries. Based on a survey of these design industry professionals, this paper reports that design professionals believe they do consider values in their design and hence may not see a need for a specific value-sensitive methodology. While design professionals clearly consider personal, social, and economic values in their work, there may be a lack of consideration of moral values. Implications and further findings are discussed.