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The Gawk, The Glance, and The Gaze: Ocular Consumption and Polar Bear Tourism in Churchill, Manitoba, Canada

Photography is an integral component in the observation of fauna in protected areas (Russell, 1995; Shackley, 1998). The importance of photography to wildlife tourism should come as no surprise since the relationship between photography and tourism has been well documented (Albers & James, 1988; Chalfen, 1979; Neumann, 1992). Behavioural observations and interviews conducted with polar bear viewers visiting the Churchill Wildlife Management Area near Churchill, Manitoba revealed motivations closely resembling what some authors have termed as ocular consumption (Lee, 2001; Ryan et al., 1999). This paper examines the relation between photography, the wildlife tourist gaze, and ocular consumption, and applies these concepts to one particular field setting.