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Editorial - People of Marketing Science

The success of Marketing Science and its status as the premier quantitative journal in marketing depend critically on the contributions of its reviewers, associate editors, and authors. Marketing Science receives a wide variety of manuscripts that draw from a diverse set of paradigms and address a diverse set of substantive and methodological issues. Across the board, Marketing Science authors expect high-quality and timely reviews from the journal. The reviewers’ and associate editors’ work is all the more demanding because our submissions usually employ state-of-theart techniques and address sophisticated problems. During 2011, Marketing Science was ably served by 50 associate editors and more than 300 reviewers. In addition to our regular associate editors and editorial review board members, we benefit from the services of guest associate editors and ad hoc reviewers. Reviewers help us by providing quality control and helping the authors improve their papers through constructive comments. Our associate editors read manuscripts, synthesize review reports, and provide their expert recommendations. In addition, our reviewer selection process now incorporates voluntary suggestions from the associate editors. In cases involving potential conflict of interest, we also use guest editors-in-chief.1 We are very grateful to all the scholars who provide valuable service to the journal as regular and ad hoc reviewers, regular and guest associate editors, and guest editors-in-chief. Table 1 recognizes a subset of associate editors (regular and guest) who completed the most reports and/or had the fastest turnaround times during 2011. Table 2 lists our reviewers (regular and guest) who completed the most reviews and/or provided the fasted turnaround times in 2011.