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Lifestyle determinants of behavioural outcomes triggered by direct‐to‐consumer advertising of prescription medicines: a cross‐sectional study

Objective: Direct‐to‐consumer advertising of prescription medicines encourages individuals to search for or request advertised medicines, can stimulate taking medications rather than making lifestyle behaviour changes, and may target individuals with poorer demographic and socioeconomic status and riskier health‐related behaviours. This study thus explored whether responses to medicine advertising vary as a function of lifestyle behaviours, and demographic and socioeconomic factors.