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A bittersweet experience! The effect of mixed emotions on business tourists’ revisit intentions

ABSTRACT This study is a first attempt to explore business tourists’ distinct emotional experiences, i.e. their mixed emotions during business trips. By providing and validating a moderated mediation model that connected mixed emotions with destination attractiveness, time pressure, and revisit intentions, we demonstrated that business tourists’ mixed emotions are generated by the interaction of destination attractiveness and time pressure. In addition, mixed emotions play a mediating role in the relationship between destination attractiveness and revisit intentions. This indirect effect is moderated by time pressure. Our findings reveal a specific mechanism underlying the development of business tourists’ revisit intentions.