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MANAGING SCIENTIFIC POTENTIAL IN THE MODERN KNOWLEDGE ECONOMY

The management of scientific potential is one of the components of the knowledge economy at the level of enterprises, regions and the national economy. Currently, there is a problem of assessing the quality of scientific materials, caused, among other things, by the low practice-oriented nature of many studies. In order to improve the quality of scientific knowledge, it is proposed to introduce a project approach implemented within the framework of the triad «science-state-business». The article presents the determinants of the project approach in the management of scientific potential. This approach is based on the fact that innovationoriented companies act as customers for research activities carried out by universities and institutes.