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Sustainable Business Development in the Vision of Europe 2020 Strategies and Growth of Urban Economies

New policies and rules oblige the European markets to enroll as one single unit. Improving each market unit increases the competitiveness of the European unit market to compete globally and to attract international investors. Investor’s criteria have changed within the selection of place. Now investors are looking for cities and not countries; they are escaping from the high investing cost of London and Paris, to benefit the young talent of human resources, and lowest rentals are at Lisbon. Europe market is based on cities rather than countries, investors are focusing on urbans where there are no competitors, and logistics are available. 