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Relationship models of social experience design and user experience design

User experience design brought with it a new framework for computer and human interaction in the 1990's. It focused on the total user experience, and not the case-by-case alternative user interfaces. The natural extension of this concept with emerging social services leads to social experience design. There are multiple common assumptions about the relationship between social experience and user experience. The author performs an exploratory comparison of these relationship assumptions in order to clarify the positioning of social experience design.