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THE MAIN FEATURES OF APPLICATION OF POLITICAL TECHNOLOGIES IN THE RUSSIAN INTERNET SPACE

The article discusses the impact of Internet technologies on the political process in Russia and in the world. The author draws attention to the emergence of new trends in the field of IT, which bring new to the electoral process, PR-activities, agitation, propaganda and counter-propaganda. It is suggested that political actors should act within the framework of the new rules of the game, without neglecting the transfer of political struggle in the Internet space. The article draws attention to the fact that the Internet activity of political actors can be both positive and negative in perception and goals. Given the impact that the Internet has on the political sphere of society, we can assume that the virtual environment will be the main stage of political struggle. The author emphasizes that modern political technologists should take this factor into account in their activities. Thus, the author concludes that the online space significantly expands the tools of political campaigns and radically transforms the relationship between citizens and the state, forming the real prerequisites for the development of democracy.