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Fostering innovation activity

It is characteristic for Zasavje region (Slovenia), that traditionally industrial environment did not adjust to new market circumstances. The innovation process is essential to establish and maintain a competitive advantage for all businesses, whether big or small and regardless of the field. Since the firms in Zasavje region are mostly not inventive and innovative, most of their products are in the phase of maturity or degeneration, which causes the uncompetitiveness of the economy. To overcome that it is important to stimulate the creativity of the employees and to ensure the support of the management for the development, creation and implementation of innovation activity. In the article a model of fostering innovation activity in the Zasavje region is presented. The model is based on current theoretical models of fostering innovation activity, and especially on some best practices, with which we identified the concrete activities of fostering innovation activity in real businesses environment. The model includes concrete suggestions for businesses with regards on the innovation process, implementation itself, rewards and monitoring of the innovation activity, as well as potential adaptations of the model to the changes in the company.