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University U-Pass programs: Projecting potential quantitative impacts at UWA

A subsidised public transport pass (U-Pass) program has been proposed to address issues of sustainability, equitable access, and parking at the University of Western Australia (UWA). A recent feasibility study found a U-Pass program would be expected to encourage a significant shift toward more sustainable transport modes, and play an important role in mitigating transport-related greenhouse gas emissions and excessive parking demand (Bleechmore, Giles-Corti & Olaru 2011). Building upon these findings, this study statistically analysed the potential quantitative impact of a U-Pass program at the University by assessing reported travel behaviour, barriers and motivations at an individual level. A model was constructed to project the modal share following the implementation of a U-Pass program. The study demonstrates that there is significant potential to encourage more active commuting to and from the University campus.