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New Directions in Consumer Product Research: Human Factors Contribution to Product Development

While human factors specialists in product design have traditionally concentrated on prototype or product evaluation, they possess skills and abilities critical to other stages in the product design process. Their experience in traditional human factors endeavors (e.g., laboratory experiments, field studies, and test and measurement) qualify them for important contributions in identifying the need for a new product or the deficiencies or success of existing products. A significant amount of this work includes interacting with product users. Of all the people and disciplines involved in product design, the human factors training and perspective best equip people for working with customers for truly user-centered design. This symposium presents four papers illustrating how successful product design requires human factors participation throughout the development cycle.