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Reputation Management and a Corporate Identity

Reputation management is based on digital platforms and tools such as monitoring mass or social media, compliance facilities, and trade credit ratings. The digital instruments extensively utilize various methods of artificial intelligence, machine learning, and predictive analytics, including neural networks and natural language processing (NLP). The computational tools simplify managerial challenges, though assume their users to understand the whole scope and logical structures of data management. Opinions about a company, person, product, or a country are important, but financial consequences of reputational triggers are even more valuable. Reputation management merges with credit and compliance risk assessment both in regulation and in corporate practices.