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Multitasking and Value of Travel Time Savings

This paper investigates the relationship between multitasking during travel and the valuation of travel time (VOT). By building on the literature on travel time valuation and multitasking, both the attitude toward multitasking and actual multitasking behavior are hypothesized to have a potential impact on the VOT. The basic assumption is that if travel time can be used for other purposes or if it becomes more enjoyable as it is increasingly accommodated by information and communication technology tools, travel time is valued less negatively, and the VOT will be lower. To test these hypotheses, a stated preference survey was carried out among commuters in the Dutch Eindhoven region. With estimated discrete choice models, the analyses indicate that monochronic individuals, who dislike engaging in activities simultaneously, have a higher VOT, as one would expect. Commuters who listen to music while commuting have a lower VOT. Commuters who read for their work while commuting have a higher VOT, probably related to a more task-oriented attitude. Overall, the findings suggest that actual multitasking behavior and attitudes toward multitasking have a significant impact on the VOT and cannot be neglected in policy analyses.