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A comprehensive review of market research on solar water heaters

This is the second report of a four-task project to develop a marketing plan designed for businesses interested in marketing solar water heaters in the new home industry. The objective of this task is to identify key elements in previous studies on the marketing of solar water heaters in the new home industry. This review includes studies performed by FOCUS Marketing Services, the National Association of Home Builders Research Center, Symmetrics Marketing Corporation, and the California Energy Commission.