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Disjuncture and Difference in the Global Cultural Economy

Arjun Appadurai’s essay ‘Disjuncture and Difference in the Global Cultural Economy’ popularized the idea of ‘global flows’. He argues that these flows are ‘disjunctive’ and ‘chaotic’ in character and that they supersede standard geographical thinking in social-cultural analysis. Appadurai’s emphasis on disjuncture prioritizes ephemeral and shifting flows, thereby underestimating the relative power of capital and the interactions between different kinds of flows. Likewise, Appadurai’s view of geography assumes that static units are the opposite of flows, whereas a processual geography understands how flows can create, reproduce, and transform geographic spaces. This alternative helps us understand global inequalities and boundaries better than Appadurai’s does, and enables us to broach the topic of differentiated rights and treatments of mobile populations. The goal of a critical reading of this essay is not destructive; rather, we seek to construct a more powerful social-cultural anthropology of dynamic flows and mobilities.