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Empirical Evidence on Museums Relationships with Stakeholders

In an environment highly filled with offers for spending free time and in order to reach its target audience, in order to send its message and to diversify its financing sources, each museum has a longer or shorter list of partners (friends, supporters, sponsors, donors).Regardless of their name: authorities, sponsors, donors, friends, visitors, staff, all of these entities are an integral part of the rich and diverse category of a museum’s stakeholders. As a community institution, the museum’s duty is to keep a strong connection with its stakeholders aiming to achieve its own objectives as well as the stakeholders’ expectations and requirements.