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Impact of Design Representations on Creativity of Design Outcomes

Designers usually spend non-negligible efforts in performing comprehensive design space explorations, but important information exchanged in conceptual design sessions is often lost, even about the rationale behind preferred solutions. As a part of a broader investigation concerning the impact of knowledge coming from previously performed design tasks, this paper describes an experiment aimed at assessing the impact on the design outcomes of two representations used to share existing design information. In particular, the authors compared a function structure, together with a morphological chart, against a hierarchically organized tree of problems and solutions. The design experiment has been performed with a sample composed by 35 engineering students, which have been opportunely subdivided in three groups. The experiment has been structured in three phases and acknowledged literature metrics for assessing idea generation effectiveness have been applied to assess the design outcomes produced by students. Obtained results show that providing information with the two investigated representations leads to potential advantages in terms of Variety of devised concepts. Moreover, additional analysis of the results highlighted that the considered representations led to different idea-generation paths.