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“Placing” the relation of social media participation to neighborhood community connection

ABSTRACT While the association of social media to neighborhood community connection (belongingness, cooperation, and trust with neighbors) has been explored, the influence of neighborhoods in this association has been left out of the inquiry. It is not clear whether the association of social media participation and community connection is independent from neighborhood context. To explore the influence of neighborhoods in this relationship, we utilized hierarchical linear models with individual data from the 2014/2015 Southeastern Pennsylvania Household Health Survey and neighborhood data from the 2010–2014 American Community Survey. Measuring social media participation based upon people’s usage of social networking sites to seek out services, we find social media is related to neighborhood community connection, regardless of where one lives. In other words, social media usage does not necessarily diminish one’s sense of neighborhood community. Neighborhood residential stability slightly moderates this relationship, demonstrating neighborhoods matter in social media’s relation to neighborhood community.