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The social dynamics of arts festivals: A comparative analysis of the KKNK and the Grahamstown National Arts Festival

In this study the researchers used the concept of social dynamics as an umbrella concept to deal with the major drivers that impact on the success of a festival. The questionnaire that was used to obtain first-hand information from festival-goers dealt with culture, tourism, marketing, politics and information technology. The researchers paid special attention to the utilisation of arts festivals by politicians as propaganda platforms as well as the intentions with which these festivals are approached by festival-goers. In this respect, the researchers tried to identify the intentions and objectives that motivate a festival goer to attend an arts festival.