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Research on International Introduction and Promotion of Guangxi Folk Eco-tourism Festivals

The international promotion and introduction of Guangxi folk eco-tourism festivals is still in the initial stage of development. Its tourists' source market is mainly concentrated on surrounding cities or townships, and international promotion and introduction need to be strengthened. In view of this situation, the paper probes into the development status of Guangxi folk eco-tourism festivals. This paper discusses its current situation of international promotion and introduction, studying the strategies and methods of international promotion and introduction. Finally, this paper conducts an in-depth analysis of the role of Guangxi folk eco-tourism festivals in accelerating the economic development of Guangxi, stimulating the prosperity of folk culture and promoting friendly exchanges between China and foreign countries. Keywords—Guangxi folk eco-tourism festivals; international introduction; promotion strategy