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Information Technology to Determine the Effectiveness of Advertising Communication

The features of information printed advertising (newspaper and magazine) are described. The factors that affect the effectiveness of advertising printed communication, the definition of the links between them are analyzed. Based on methods of system analysis and mathematical modeling of hierarchies in the final result, a hierarchy of factors of influence on the effectiveness of advertising communication was created. The expediency of taking into account certain factors during media planning of this means of advertising communication is substantiated.