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Millenials, Social Networking and Social Responsibility

In this chapter the author explores Millenials’ participation in the public good, investigating whether they use social networking for social responsibility. Millenials, the wired, connected generation for whom social networking is an essential aspect of life, are often criticized for their lack of social responsibility. Social networking, as new media uniquely a part of Millenials’ wired and connected lifestyles, has the potential to “transform citizenship.” To investigate Millenials’ social networking and social responsibility, a Webnography was conducted. Findings go against conventional wisdom as the author found that Millenials use social networking to take social and political action, engage in social entrepreneurship, and conduct charitable solicitation and donation. IntroductIon Having grown up with the Internet and digital technologies, today’s youth are the most wired and connected generation in human history. Members of this generation are constantly connected to each other—by cell phone, text messages, instant messaging (IM) and email—and continually plugged into the world of information on the Web, as will be demonstrated in the literature review. Although much has been written about this wired generation, most academic and popular writings about social networking focus on young people’s personal and social use of social networking sites—sites such as MySpace, FaceBook, and YouTube. While academics are increasingly interested in the pedagogical potential of social networking sites, an area that remains neglected is the role of social networking DOI: 10.4018/978-1-60566-926-7.ch011