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Exploratory Research On The Servitazation Planning Model In Manufacturing Firms

Servitization of manufacturing industries having become a global trend. Manufacturing companies are also beginning to realize the strategic importance of servitization in gaining a competitive advantage. Later researchers have continued developing projects that have helped to increase awareness on the topic and to advance the existing limited knowledge on this phenomenon. According to the literature, the transformation paths from a product-oriented strategy to a combined service-oriented strategy are still poorly understood and remain a concept. The objective of this research is to construct a framework with supporting tools and 6 detailed steps to guide organizations shift to the innovation of the business model. Using customer demands as a guideline, the present study helps to close the gap in customer service and proposes a value proposition for further business model innovation. The livestock feed manufacturing industry is the subject used to verify the theories in this study and to provide a reference for the strategic development of the servitization of manufacturing industries.