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Integrative Service Innovation: An Industrial Use Case

Industrial production is evolving towards service orientation so as to enhance the manufacturing firm's competitive positioning and profit potential. This 'paradigm' shift by manufacturing towards service thinking calls for a suitable service design method and corresponding business model design to create a competitive product service system (PSS) for industrial production. However, an integrated method for innovation and business model design of a PSS is not well established nor understood. In this study an integrative innovation and business model design method, known as iSIM, is illustrated through two industrial use-cases from one coorporation to demonstrate its applicability. The results confirm the importance of integrative innovation and business model design methods and point to the applicability of the methods like iSIM in industrial settings for PSS.