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Framings of Science and Ideology: Organic Food Labelling in the US and Sweden

Organic food labelling debates in Sweden and the USA are examined in order to compare two different policy discourse climates on the basis of interviews, documents, and websites of governmental and non-governmental organisations. Framings in the Swedish debates mainly take place through eco-pragmatic metaframing, aimed at consensus, and based on a mixture of undefined scientific and ideological framings. The American examples indicate more adversarial, inter-frame controversies, with polarised framings of science and ideology. The article highlights the different pathways towards frame-resolution. The different opportunities and dilemmas of each are discussed. Increased awareness of the interdependence of ecology and politics need not entail public resignation that policy decisions are inevitably arbitrary.