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Sociological Analysis of Chinese Sports Viewers with Differences in Social Capital

Despite the swift growth of China’s sports programs, the sports audience in China vary markedly in terms of social class and urban types. Thus, understanding the audience characteristics of Chinese sports programs is of utmost socioeconomic significance for the development of sports programs. This study aims to investigate the population of different social capital and regions through the Internet and uses an ologist to perform regression analysis. People with different social capital exhibited significant differences in the love of sports programs, with significant social divisions. In addition, the differences in the groups’ love for sports programs in different regions were significant, suggesting field differences among the audiences of Chinese sports programs. Besides, we found that although sports programs are a type of public social resources, the Chinese audience’s preference for sports programs is affected by social capital and regional differences. In general, this study is helpful for the government and the media to formulate targeted sports planning policies, further promoting the development of sports and promoting the improvement of business model under industry 4.0.