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PERSONNEL TRAINING ISSUES TAKING INTO ACCOUNT THE NEEDS OF THE REGIONAL LABOR MARKET

In modern conditions of transformation of the region’s economy and its digitalization as a result of the development of new technologies, global changes are taking place in the field of employment. The article indicates that the COVID-19 pandemic has been a catalyst for global changes in employment and the use of educational technologies. The problem of training and retraining of personnel looks especially urgent. The purpose of such a process should be to improve the adequacy of the qualities of the labor force to the requirements of the labor market. Educational activity is considered as one of the ways to overcome the problems in the field of employment of the population of the region, statistical data are provided, a variety of forms and methods of teaching that are possible for use in modern conditions are considered. Special attention is paid to the development of the professional potential of regional enterprises in conjunction with the choice of the type of training. The article proves that in modern conditions it is necessary to move from the management of functional subsystems in business to management using a competency-based approach. A detailed analysis of the competence-based paradigm of training in the context of regional needs of the labor market is given.