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Support for Social and Cultural Capital Development in Real-time Ridesharing Services

Today's transportation systems and technologies have the potential to transform the ways individuals acquire resources from their social networks and environments. However, it is unclear what types of resources can be acquired and how technology could support these efforts. We address this gap by investigating these questions in the domain of real-time ridesharing systems. We present insights from two qualitative studies: (1) a set of semi-structured interviews with 13 Uber drivers and (2) a set of semi-structured interviews with 13 Uber riders. Our results show that both drivers and riders acquired and benefited from informational, emotional and instrumental resources, as well as cultural exchanges via interactions with each other and with online platforms. We argue that these interactions could support the development of social and cultural capital. We discuss our findings in the context of labor and contribute design implications for in-car social and cultural experiences and for the ways technologies such as GPS and location-based services can support the additional emotional, social, and cultural labor that drivers provide to their riders.