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Trends in the Development of Machinery and Associated Technology ” TMT 2013 , Istanbul , Turkey , 10-11 September 2013 INTEGRATION OF STATEGIC THINKING AND OPERATIONAL ACTING IN ROLE OF LEADING A COMPANY SUCCESSFULLY

In today’s environment which is characterized by hectic and dynamic elements, a pretty large number of companies operate under turbulent conditions which always require one idea (a move) more than the competition has to offer. With the entire burden which constantly falls to the “back” of managers, the only thing which is sure is the uncertainty which keeps awake not only the managers but also the whole economy. All the time the question is how to provide less pressure and greater continuity in the long run (long term economy). One approach which is the most accepted in international literature is the approach of “strategic thinking and operational acting”. Furthermore, we are talking here about the need for the top managers to be primarily good strategists and to be able to establish an “accurate” diagnosis for a company, which means to consider all the chances that a company gets or might get in the period to come on the one hand, and on the other hand to be aware of all the possibilities that a company has as well as of the barriers (threats) which are about to come. Through this strategic approach or considering and establishing strategies, the operational acting of managers will become easier and at the same time (through the operational acting) a company will move towards the targets established.