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Local Content and SMEs

There are diverse opinions in literature on the meaning of the term ‘content’ going by the different definitions encountered in the course of writing this book. The lack of unanimity on what constitutes ‘content’ suggests that the definition of ‘local content’ is most certainly not cast in stone. This chapter first begins by unpacking the concept of content, before proceeding to local content, and how they can be applied to enhance the business values of SMEs in the global digital economy. Some literature tends to suggest that if an idea, or information, knowledge or data, is not in digital format, then it is not content. Siemens (2003) falls into this category, believing content to consist of e-journals, images, graphics, videos, movies, websites, online databases, emails, online news, software, and animations, among others. Claiborne (2005) simply defines content as the “stuff on your site”. Some definitions do not differentiate between the media and content, while others perceive