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WORKING WITH PARTNERS TO MAKE THE MOST OF NATIONAL RADON ACTION MONTH

Grabbing the attention of the public is not an easy thing to do, especially when conveying the risk of a colorless, odorless, radioactive gas that consumers can only detect by testing. Sharing information about lung cancer, the devastating health effect from radon can be daunting. By pairing with partners, National Radon Action Month can be a marketing opportunity that should not be missed. In January of 2008, the Illinois Emergency Management Agency teamed with the Respiratory Health Association of Metropolitan Chicago, the American Lung Association of Illinois, Cook County Environmental, Chicago Department of Public Health and the United States Environmental Protection Agency Region V office as well as the University of Illinois Extension office and Illinois State University’s Radon Awareness program to create events to reach the public. The combined efforts made each partner reach its maximum results with minimal input. Working together can work for any group to create an event that will spur radon outreach.