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Promoting public health through public art in the digital age.

In this article the authors discuss the effective role that social media and public art can play in public health promotion and reflect on the challenges that are associated with using social media in health promotion initiatives. An overview of a health promotion challenge called the Defibrillator Design Challenge, which is designed to increase public awareness about cardiac defibrillators by installing attention-getting images of automated external defibrillators (AEDs) in public locations, is presented.