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A data mining approach to performance measurement in the banking industry

Performance management (PM) becomes one of the most important initiatives in bank management today. One urgent problem for banks is how to link up employee performance to bank profitability so that resources can be optimally allocated and fully utilized to meet competition and support increasing demand of quality products/services from customers. Mining customer data to measure "productivity" and enhance "performance management" is not only feasible in this information era but also in line with the transformation of a bank into a "customer driven organization". In this article, we propose a data mining approach to performance management in the banking industry.