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Media Exposure and Attitudes Toward Drug Addiction Spending, 1975–2004

In this article we examine the relationships between media exposure (television and newspaper) and drug addiction spending attitudes. Theory and research suggest the critical role of media for shaping views and influencing public opinion. However, no studies have considered media's impact for individual-level drug-related attitudes. We examine this using General Social Survey and other data from 1975 to 2004. Results from logistic regression analyses indicate that greater frequency of television viewing and of newspaper reading are associated with higher likelihoods of saying too little money is spent to address addiction. These findings are robust even when accounting for other factors.