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Consumer engagement in the tourism industry: new trends and implications for research

The purpose of this editorial is threefold: (i) to provide a background on new trends and implications for tourist engagement research (ii) to provide an overview of the nine papers published in this special issue; and (iii) to summarise the themes and discourse that emerged at the Academy of Marketing sponsored Tourism Marketing Special Interest Group (SIG) workshop on tourist engagement held at Heriot-Watt University, UK in December 2017. The workshop was a precursor to this special edition.