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Magic Quadrant for Master Data Management of Customer Data Solutions

Gartner's Magic Quadrant for Master Data Management (see Note 1) of Customer Data Solutions provides insight into the portion of the packaged master data management (MDM) solution market that focuses on how organizations master and share a "single version" of customer data with multiple views of it across the organization. Achieving a "single version" of master data is a key initiative for many organizations, while "customer" data here includes other parties such as consumers, business customers and channel/trading partners, prospects and citizens. This analysis positions MDM of customer data solution vendors (and their products) on the basis of their Completeness of Vision relative to the market, and their Ability to Execute on that vision.