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Welfare and Redistribution Effects of Benevolent Multiproduct Pricing : The Pennsylvania Liquor Control Board ∗

This paper investigates the welfare implications of uniform markup policies employed by Pennsylvania’s liquor retail monopoly. Using detailed data on prices and quantities consumed for 499 local markets, we estimate a multiproduct discrete choice model of demand. We use the demand estimates, together with information on wholesale prices, to assess whether the government-run entity maximizes profit and how it trades off profit against consumer surplus. We identify how these trade-offs vary with the demographic attributes of local markets.