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Searching for Love in all the “Write” Places: Exploring Internet Personals Use by Sexual Orientation, Gender, and Age

ABSTRACT Few researchers of Internet sexual exploration have systematically compared variance of use across sexual orientations, with even fewer surveying bisexual respondents. In 2004, 15,246 individuals responded to an online survey of their use of Internet personals and adult websites. Gay men, lesbians, and bisexuals (GLBs) were more likely than heterosexuals to have exchanged correspondence, met others offline, and had sex with someone they met through personal ads. Whereas gay men and lesbians of all ages were most likely to have established a long-term relationship as a result of personals, heterosexuals over age 40 were more likely to have established a long-term relationship than younger heterosexuals. Further, compared to men, women were approximately two times as likely to have established a serious relationship as a result of personals. Qualitative findings suggest that the Internet functions not only as a means of screening for desired characteristics, but also as a shield against prejudice in real-life encounters. GLBs and heterosexuals alike used online venues as a means of sexual identity development, sexual exploration, and community building.