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Booking and flying with low-cost airlines

The first part of the paper develops a theoretical framework for the analysis of strategic behaviour of European low-cost airlines that emphasises the role of product differentiation. The second part uses original survey data to assess the effectiveness of low-cost airlines' distribution strategies. Finally, an econometric model is developed to assess the joint impact of the factors affecting the level of the fares charged by low-cost airlines. The evidence suggests that, among other things, the highest prices normally are paid for tickets bought between 30 and 8 days before departure, and thus indicates an original pricing strategy that differentiates low-cost airlines from traditional carriers. Copyright © 2002 John Wiley & Sons, Ltd.