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IMPERATIVES OF COMPLEMENTARITY OF AGRO-FOOD ENTERPRISES ECONOMIC POTENTIAL IMPLEMENTATION

Introduction. Today there are deep economic transformations in Ukraine that necessitate the integration of innovative approaches and methods in the process of implementing the economic potential of agro-food enterprises, in particular the use of an innovative complementary approach.
Purpose. The article aims to uncover the peculiarities of integration and the use of imperative of complementarity in the process of implementing the economic potential of agricultural enterprises.
Results. Significant advantages and perspectives of the imperatives of the complementarity of the sale of agro-food enterprises are revealed in the achievement of the complementary effect, which, unlike the synergetic effect, ensures the development of two independent structure-building blocks of the enterprise's economic potential by using only one of the resource flows, while obtaining a synergistic effect is possible based on the application of various resources. The expediency of using the imperatives of complementarity of the implementation of the economic potential of agro-food enterprises is justified by the linear and hierarchical nature of their integration. Thus, the linear nature of the integration of complementary imperatives reveals signs of interaction and complementarity between the basic elements of structural units of the economic potential of agro-food enterprises, whereas hierarchical character indicates the dominant role of one and complementary role of other basic elements, which ensures achievement of the priority goals of realization of economic potential of the enterprise. Thus, in the process of implementing the economic potential of agro-food enterprises on the basis of complementarity, we should consider the effects of interaction and complementarity of the flow of its structural blocks, the possibilities of their efficient use and the ability to increase competitive advantages that will ensure achievement of the priority goals of realization of the economic potential of the enterprise, namely, maximization market value of business.