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GOOD NEWS, BAD NEWS OR JUST NEWS: HOW UK BROADSHEETS PROJECT BRAZIL

In this dynamic global economy countries face increasing pressure to uphold their reputations. Communications play a significant role in this regard, and many outlets frequently report on other countries’ affairs. The aim of this paper is to explore and analyse the reputation of Brazil as projected in international news outlets. To build understanding on country reputation based on newspapers, 1,452 news articles about Brazil were explored. The articles were collected from the United Kingdom broadsheet newspapers in four years (2013, 2014, 2015 and 2016) and were categorised according to two dimensions and three classifications (positive, neutral and negative). The study found that the ‘Economic, Exports and Business’ dimension was used more often. Furthermore, the analysis found the publication of a majority of negative news. The paper contributes to governments in terms of highlighting the countries’ improvements and prioritising public policies that can mitigate the negative images stemming from foreign.