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Theoretical Framework : The Influence of Core Technical Competence and Core Marketing Competence to Competitive Advantage

Organizations are involved in a continuous process of change in order to renew capabilities and achieve a competitive advantage in a hyper competitive setting. The key, then, is to own and nurture the resources and competencies that make up the essence of the business. This paper proposes model for creating competitive advantage through core technical competence and core marketing competence. The approach is used by reviewing some concept about core competence.