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Gubernatorial Rhetoric and Public Responsiveness

This chapter examines the relationship between the rhetorical styles utilized by American governors and public responsiveness. Using DICTION, the authors code 564 State of the State addresses delivered by 156 governors during a 12 year time period and relate variations in the resulting styles to measures of gubernatorial approval. The analysis suggests that variations in two elements of rhetorical style, creativity and optimism, affect levels of approval.