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Turkey’s Islamic Public Diplomacy in the Post-Davutoğlu Era: Neo-Ottomanism, Humanitarianism and the Legitimation of Hamas after the Arab Spring


What are the public diplomacy strategies for legitimising a pro-Islamist foreign policy? This research unveils how Turkey, which has been a vocal supporter of the Muslim Brotherhood and its affiliates across the Middle East since the Arab Spring, draws on pan-Islamic soft power, neo-Ottoman myth-making and public diplomacy strategies embedded in the precepts of the strategic depth doctrine to rationalise its pro-Hamas foreign policy position under the Justice and Development Party (AKP). By employing critical discourse analysis to the political speeches delivered by the Turkish government officials in domestic and international fora, this article suggests that Turkey has sought to legitimise its pro-Islamist foreign policy and subvert the terrorist designation of Hamas internationally through the humanitarian, Islamic and neo-Ottoman framings of the Palestinian issue. It is argued that Turkey’s public diplomacy of Hamas constitutes part and parcel of the AKP’s grand strategy to project Islamic soft power.