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Strategies for Motivating Higher Education Faculty to Use Technology

This paper describes a framework that higher education administrators can use to increase the utilization of technology on their campuses. The framework is designed to increase technology usage in higher education by increasing the motivation of individual faculty members to use technology. The paper begins by describing how college administrators have come to view technology as a necessary tool for addressing many of the problems in higher education. The authors then describe a number of categories of technological innovations that can be used in higher education, including both ‘product’ technologies, such as computer-assisted instruction and ‘idea’ technologies, such as constructivism. The authors conclude by discussing strategies that can be used to increase faculty motivation to use technology. These strategies are based on Keller’s (1983) ARCS Model and are divided into attention gaining strategies, relevance strategies, confidence building strategies, and satisfaction strategies.