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Developing Business Models: Naturhouse

The case discusses the evolution of the Kiluva Group of companies from 1986 to 2003. In particular, the case focuses on how the entrepreneur Felix Revuelta developed the business model for franchising the Naturhouse concept of outlets for dietary food supplements. The firm experiences explosive revenue growth, especially between 1997 and 2003, from 5 million to 35 million Euros. At the beginning of 2004, Revuelta asks himself what changes, if any, he needs to make to achieve his target of 100 million Euros over the next five years.