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The limits of Higher Education Institutions' websites as sources of learning and teaching information for prospective students: a survey of professional staff

ABSTRACT The Green Paper Fulfilling our Potential: Teaching Excellence, Social Mobility and Student Choice [BIS. 2015. Sheffield: Department for Business, Innovation and Skills. https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/474227/BIS-15-623-fulfilling-our-potential-teaching-excellence-social-mobility-and-student-choice.pdf] suggests that the United Kingdom Higher Education (HE) landscape will be transformed, with greater emphasis on the quality of teaching and dissemination of high-quality learning and teaching (L&T) information to students. The latter is important for achieving the Government’s widening participation agenda. Previously, a survey of the websites of 38 HE institutions found that limited information was provided to prospective students on several aspects of L&T [Hosein, A., and N. Rao. 2015. An Impact Study of the Guidance Documents for Higher Education Providers Published by QAA in 2013. Gloucester: The Quality Assurance Agency for Higher Education. http://www.qaa.ac.uk/publications/information-and-guidance/publication?PubID=3014#.VlKDp4SS1Bx]. This research study analyses interview data from quality assurance and marketing personnel in eight British universities to identify the reasons for this information gap on HE institutions websites. The findings indicate that both institutional and individual practices influence the quality of L&T website information. The recognition of these contributory factors may facilitate the provision of quality information and guidance on effective ways of addressing these.