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Mobile Governance in India: Innovative Sustainable Business Modelling

Mobile Seva is UN award winning, pioneering initiative in India aiming to enhance reachability, assess to public services and information for Indian citizens. The project was conceptualized, formulated and launched in 2011 by Ministry of Electronics and Information Technology (MeitY), Government of India. In terms of service delivery, the project has been a huge success. However, it is a cost-intensive project running on government funding. In this paper, we try to evaluate if there lies possibility to minimize costs and drive incremental revenue. Consequently, we propose actionable insights to help create a self-sustaining business model in the years to come.