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Uso de software de datos cualitativos como instrumento para aplicar un análisis de contenido en el proceso de modelización de un personaje de ficción

Despite the rapid growth in production of Software tools for qualitative research, there is little evidence of how these techniques are applied to diverse contexts. This article aims to get into that problem by addressing the case of prototyping a fictional character using qualitative data analysis software. The objective is focused on the comparison between the script of the film and its translation to the cinema in relation to the characterization of the main character of Taxi Driver. Based on the Grounded Theory paradigm, a Content Analysis is carried out in which the units of analysis are the interventions of the characters and the annotations in both the script and the film. A database is generated that allows analyzing the components of the character's construction, as well as concluding that the tool is efficient in data extraction, coding and recovery, despite the improvements indicated. In any case, it is also noted that the prototyping process is dynamic and successive character analysis is required to adjust it.