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Cross-Cultural Issues in International Consumer Marketing: Introduction to the Special Section

ABSTRACT This special section is devoted to cross-cultural issues in international consumer marketing. Three papers were selected from papers presented at the 12th Cross-Cultural Research Conference, which was held in Honolulu, Hawaii, in December 2007. An invitation was offered to conference participants to submit revised papers for review. Articles chosen were subjected to two rounds of double-blind reviews and revisions, plus further revisions requested by the editors. The articles cover a range of topics and cultures, and apply a range of methodologies.