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The Establishment of New Yangtze River Economy Belt and Its Impacts on the Development Pattern of China's Jewelry Industry

With recent establishment of the Yangtze economy belt in national development strategy which involves nine provinces and two municipalities,China will form a new development pattern consisting of the existed longitudinal economy belt along coastal regions and a new latitudinal economy belt along the Yangtze river. This paper analyzed the potential influence of the establishment of the Yangtze economy belt on China's jewelry industry,and discussed the relationship between jewelry industry layout and regional economy development strategy,based on current situation and problems in the jewelry industry in China. We believe that the establishment of the Yangtze economy belt,forming a T-shape economy development pattern consisting of longitudinal coastal belt and latitudinal river belt,will promote the economy through deepening reforms and opening-up in economy from a linear belt to a planar region and from eastern coastal regions to western inland regions. This change could potentially contribute to the rapid development and transformation and upgrading henceof China's jewelry industry during transition from a threepillar pattern to all around development in China. Furthermore,the establishment of the Yangzte economy belt will drive local jewelry industry in central and western regions to step into the international mainstream market. Some new regional brands and jewelry centers along the middle and upper reaches of the Yangzte River will come up in the help of local advantages in resources,finance and talented people,which will promote the core competitiveness of China's jewelry industry with low growth. In the meantime,the rise of the jewelry industry in Yangzte River area will push the industry in coastal area to upgrade and transform themselves to increase their competitiveness.