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DYNAMICS OF METAPHORICAL VERBALIZATION IMAGE OF KANZLERIN ANGELA MERKEL

The paper presents the results of modeling the multilayer structure of the image of Kanzlerin Angela Merkel , the core of which is the metaphorical layer of the political concept. The relevance of the study is due to the growing role of political communication in society and the lack of study of its image aspect. policy in terms of the objectives of the communication of power, the relationship of language and culture, emotion and cognition, the reflection in the language of the value picture of the world of the speakers of the German language. The article is carried out in the framework of cultural anthropology, linguocognitology, political linguistics and discoursology. As methodological basis of the study the following methods and approaches are used: the method of continuous sampling, the classification method, the method of cognitive modeling, the cognitive-interpretative method, the conceptual analysis, the method of statistical data processing. The analysis is based on the articles from the German information and political journals Der Spiegel and Focus for the period of 2005-2017. In the study, based on 8180 text fragments, metaphorical models and their subtypes are described, cognitive features and dominants of each period of the Chancellery A. Merkel are revealed.