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Incentivizing Pro-social Behavior in Governance: The Effects of Revealing Peer Rankings on Voluntary Service

Incentivizing Pro-social Behavior in Governance: The Effects of Revealing Peer Rankings on Voluntary Service 1 Sofia B. Villas-Boas, Rebecca L. Taylor, and Elizabeth Deakin January 28, 2016 Abstract We implement a field experiment at a U.S. university to identify the effect of revealing peers’ rank, in terms of previous voluntary service, on future voluntary service of individual faculty members. We find that revealing a service ranking in the lowest quartile leads to significantly higher response rates than disclosing a median quartile ranking. Beyond informing the department head, sending a direct email to individuals does not have an incremental effect on average voluntary service responses, though it causes significantly higher new response. Finally, we find the above effects are driven by male responses. Villas-Boas is a Professor of Agricultural and Resource Economics (ARE), Taylor is a PhD student of ARE, and Deakin is Professor Emerita of City & Regional Planning and Urban Design at the University of California Berkeley. Corresponding author: sberto@berkeley.edu. We thank Ilyana Kuziemko, Stefano DellaVigna and seminar participants at U.C. Berkeley for helpful comments. We thank the public U.S university in this study for sharing data and allowing us to conduct a field experiment.