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Different cultural conceptualizations underlying intercultural business communication problems between Thais and
 Koreans


 When people from different cultural backgrounds interact, their divergent conceptualizations may result in
 communication problems. While the significance of intercultural business interactions between Thais and South Koreans has
 increased with the development of trade relations between their countries, few attempts have been made to research interactional
 problems in this context. This study investigates the respective Thai and Korean cultural conceptualizations that underlie
 communication problems between them in the context of Korean multinational companies operating in Thailand. By analyzing data
 derived from in-depth interviews, this article elucidates the linguistic features of Thai and Korean speakers in relation to four
 different culture-specific conceptualizations: for Thais, the cultural schema of kreng jai and the cultural
 category of phinong; and for Koreans, the cultural schemas of ppalli ppalli and
 gunsinyuei. The findings show that these cultural conceptualizations govern Thais’ and Koreans’ different
 ways of interacting, and the paper discusses how these differences lead to and shape misunderstandings and interpersonal conflicts
 between these cultural counterparts during intercultural business communications.