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To the question of ukrainian scientists searching for potential partners in technology transfer

The article highlights modern approaches to finding potential partners in technology transfer by Ukrainian scientists. In developed countries, there are effective practical approaches that are not yet often used in the modern realities of Ukraine. Therefore, the purpose of the article is to study world practice and adapt it to local conditions. The article reviews foreign and domestic scientific publications on the practice of finding partners in technology transfer. The analysis of the best world methods allowed to develop recommendations for Ukrainian innovators. The structure of one-page technological profiles in the advertising description of the developed technology or product is analyzed in detail. It is revealed that the structure of technological profiles of the National Academy of Sciences of Ukraine as a whole corresponds to the world standards. Two other important elements in finding a licensee, investor or strategic partner are also considered, namely the “Elevator pitch” and the structure of the 7-minute presentation. The importance of emphasizing the unique advantages of the developed technology using the matrix of comparison of the main characteristics with competitors is noted. It was found that the development and placement of a technological profile is a necessary condition for promoting the developed innovation, but almost always not a sufficient condition for success in finding a potential partner. The analysis performed in the work shows that the simple placement of advertising descriptions of technologies in catalogs and specialized databases is often not enough when looking for potential partners. Proactive approach and persistent search for licensees and investors, using the methods of direct marketing described in the article is recommended.