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Designing Adaptive Engagement Approaches for Audience-bounded Online Communities

Audience-bounded online communities require innovative user engagement techniques. Without special efforts focusing on engagement, the contribution volume will likely to be insufficient to maintain a sustainable community-driven system. This paper presents an adaptive approach for user engagement that aims to apply alternative engagement strategies to users with different behavior in the online community. We report the results of the first experiments testing the feasibility of such approach. We discuss further design options that can be explored and the implications of the approach.