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Designing and Implementing DSS with System Dynamics : Lessons Learned from Modeling a Global System Mobile Telecommunication Market

This paper proposes an integrative approach for the design and implementation of systems to support market-related decisions in a dynamic environment. It outlines various design issues relevant to a dynamic decision environment and introduces system dynamics as an implementation-oriented DSS design methodology. A real-life case study from the German “Global System for Mobile Communication” (GSM) market briefly investigates basic design principles of a successful implementation, describes design and implementation experiences, and shows selected results. Lessons learned from the case study provide a critical assessment of the proposed approach. The paper closes with a brief summary and some suggestions for further research.