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Understanding the Effect of Entrepreneurial Desires and Intentions on Creating Entrepreneurial Opportunities

This study introduced a first cut of entrepreneurial desires and nexus of opportunity and entrepreneurial intentions. In this study we examine the characteristics of the two concepts desire and intention by integrating the time dimensions using the concept of temporal distance, which assumes that the value of outcomes perceived differently over time. We argue that these two concepts are the source of an individual’s entrepreneurial journey. As such, desires and intentions and their impact on opportunity identification can shed light into how opportunities are identified and exploited through venture formation, growth, and their subsequent survival. Using Construal Level Theory (CLT), we look into the fact that desires are integral to entrepreneurial intentions, as they provide insights into entrepreneurial mind-set and subsequent entrepreneurial actions. We used case study methodology and studied three veteran entrepreneurs and their ventures in Sri Lanka. Our data captures the historical data related to origins of entrepreneurial desires to present status of the venture performance, integrating the nexus of individual and firm. This study highlights that temporal distance has an effect on how entrepreneurs respond to future events by changing the way they mentally represent those events. The greater the distance the more likely the events are seen from a more abstract level. This abstract conceptualisation, has a long term impact on the strategic direction of the firm and its performance.