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Antecedents and Effects of Flow Experience in Online Gaming: An Empirical Study

Drawing on flow theory, a process view of knowledge, and the technology acceptance model (TAM), this research investigates antecedents and effects of flow experience and examines factors important to behavioral intention in online gaming contexts. Research hypotheses are developed and tested with data from a survey study. Results find support for most of the hypotheses. An interesting exception occurs in the case of two TAM-based hypotheses.