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Features of the development of business models in the sharing economy

The article is devoted to the study of the features of the development of platforms as business models of the sharing economy. Based on the empirical data of the two platforms Amazon and Airnbnb, a comparative analysis was carried out and recommendations were developed for improving these business models and for their further development. The author identified the features and highlighted the importance of the development of marketplaces in the development of the sharing economy.