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Delivering software projects using captive university crowd

After two decades of hyper growth, Indian IT outsourcing market has reached a saturation level and is looking for the next breakthrough. The industry also faces a unique resourcing challenge a) abundant human resource supply but lack of industry ready deployable talent pool b) the next generation workforce’s outlook on workplace seems to be very different to the current workforce. In this paper we explore if Crowdsourcing can help in addressing these challenges. We conducted controlled experiments on a captive university crowd using organization’s Crowdsourcing platform. Typical tasks from real life projects were created and floated as contests. The results lead us to believe that Crowdsourcing using a captive university crowd has the potential to create deployable talent pool and also become an alternate resource pool in outsourcing delivery model – which can herald the next wave in outsourcing.