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SHOPPING WITHOUT TRAVEL OR TRAVEL WITHOUT SHOPPING? AN INVESTIGATION OF ELECTRONIC HOME SHOPPING

This study explores the growth of electronic home shopping in terms of likely transportation and communication interactions. Although opportunities exist to shop from home today, most consumers initiate travel trips to stores or markets. Widespread use of automobiles has facilitated the retailing configurations we know today but the development of new electronic networks could changes this. This study establishes a baseline to explore shopping activities using two-day travel activity data from a large U.S. metropolitan area. It is found that people who telework from home today spend more time engaged in shopping activities than other workers. Potentially, their saved work travel is converted into new trips. IN the future, saved shopping travel might be converted into other types of travel, and modeling results show that for busy working women there is a latent demand for maintenance-related activities. The study results suggest that electronic home shopping will bring into play complex interactions between communications and transportation.