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Organised agri-food (apple) supply chain in Indian scenario: reality or myth?

Numerous issues are being raised towards survival of unorganised retailing or whole sale markets vis-a-vis organised agri-food retail in India. The purpose of present study is to provide an over view of how existing apple supply chains is working in India and various businesses associated with it. The study is of exploratory in nature and explores unorganised and big retail chains dependency on each other for apple supply chain. The paper also describes production and price curves from farm to end customer for India descriptive research. The primary information was collected through personal interview and by observation method and secondary data is collected from APMC and other published sources. The paper brings forth factors for maximising return on investment to excel in unorganised business and impact of agri-food retail chains on unorganised retailing in India. The paper also discusses innovations in unorganised retail sector and concludes with hurdles and challenges for establishment of organised retailing in India. Supply chain partners will be able to understand the business better as well as will be able to further increase their business and profits.