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Using Gamification to Enhance User Motivation in an Online-coaching Application for Flexible Workers

The number of people who are solo-self-employed or experience very flexible, individualized working conditions has grown over the last years. As a consequence, these persons need to design their own working conditions in the sense of ‘job crafting’. We are developing an online coaching application for this target group to convey job design skills, increase well-being, and reduce stress. To enhance user motivation gamification elements are used in the online coach. In this paper we report on the evaluation of a prototype of the coaching application with different gamification elements by means of a user test with the target group. The results show that gamification has only a small effect in short-term use, but seems promising in