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Spiderman in Tonga? Exploring Archetypal Metaphors in Transcultural Organizational Development

This article discusses the use of archetypal metaphors in advancing transcultural leadership and organizational development. The author shares how conveying transformational leadership paradigms in a South Pacific context was strengthened by explicitly deconstructing archetypes reflected in Western film media. The article reviews the nature of archetypal metaphors and provides examples of socio-organizational applications for leaders based on comic book inspired motion pictures.