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DETECTING COORDINATED LINK SHARING BEHAVIOR ON FACEBOOK DURING THE ITALIAN CORONAVIRUS OUTBREAK

In their classic essay “An Analysis of Rumor”, Gordon Allport and Leo Postman postulated their basic law of rumor (1946). Much in the fashion of other contemporary works of the time, the law is expressed as a mathematical formula stating that “the amount of rumor in circulation will vary with the importance of the subject to the individuals concerned times the ambiguity of the evidence pertaining to the topic at issue” (1946, p. 502).