{'fraction_non_alphanumeric': 0.020909566126502875, 'fraction_numerical': 0.0, 'mean_word_length': 5.422818791946309, 'pattern_counts': {'":': 0, '<': 0, '<?xml version=': 0, '>': 0, 'https://': 0, 'lorem ipsum': 0, 'www.': 0, 'xml': 0}, 'pii_count': 0, 'substrings_counts': 0, 'word_list_counts': {'cursed_substrings.json': 0, 'profanity_word_list.json': 0, 'sexual_word_list.json': 0, 'zh_pornsignals.json': 0}}
FOR A PROPER UNDERSTANDING OF THE ESSENCE AND INTRINSICALLY OF CREATIVE MANAGEMENT

The current global processes at the modern stage of social development require the formation of new approaches to socio-economic development. In the complex of new approaches, the means of promoting development is to increase the quality and efficiency of economic-financial management. Modern governance often calls for the use of well-proven, innovative management in the governance process, and now economics calls for the use of elements of creative management that involve the use of unconventional methods and techniques in the management process. After all, management in the general and general sense is a conscious human activity to achieve the goals set for the organization of joint labour. Management needs to be understood as the ability to achieve goals by using other people’s labour, intellect, and behavioral motives. There are many types of activities and facilities in enterprises and organizations (e.g. production, material and technical supply, finance, marketing, personnel, sale of finished products, etc.). We must recognize that today, in the conditions of an innovative economy, creative management is the most important strategic direction for the development of management science. Creative management reflects a specific aspect of modern industry and enterprise management in the context of accelerating the shift in technological innovation. Today there is a sharp increase in demand for inventive management and managers who possess the ability to venerate quickly to make non-standard and original ideas realization, solve problem situations quickly and efficiently The motto of the master of modern creative management: "I know for sure that the impossible is possible" such a manager today must virtuously master the methods, rules and techniques of non-standard, original management decisions.