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When Sex Doesn't Sell

The determinants of media coverage of political scandals are examined through a content analysis of AP Wire stories in ten states from 1998 to 2005. Tests of the conventional explanations of the amount of media coverage demonstrate that political culture, institutional factors, and the prominence of the officials involved matter, but find only mixed evidence that scandal severity is an important factor. Contrary to assumptions, sexual scandals do not generate more media coverage than other types of exposés.