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WORLD AND NATIONAL FITNESS TRENDS 2019

The sphere of fitness develops dynamically and is one of the most profitable in the world and, as a result, investment attractive. Nevertheless, the competitive ability of a fitness club depends on the speed with which the new directions are introduced in it and what range of services they provide to clients. That is why it is important to be able to foresee the most popular trends and the ways of their adaptation to a concept of a particular fitness club.

The objective - comparison of world and national trends and an attempt to evaluate tendencies of fitness industry development in Ukraine.

Methods. The research is based on the analysis of sources of literature as well as thoughts of experts concerning perspectives of fitness development in Ukraine.

Results. The comparison of the world and national (the USA, China, Spain) trends of 2018 has allowed to discover that world trends reflect the USA trends by 95% and only by a half – trends of the other represented countries. It is connected with the fact that in the research for revealing of the world trends out of representatives of 41 countries – 91,3 % respondents are from the USA. The author does not highlight this in the original article. The present fact proves the necessity of research of national trends specifically and not to focus on the «world» tendencies, as they reflect development prospects mostly in one country (USA). This statement is true and for the trends of 2019, because the study of this issue in Spain coincides with the results of the world rating only by 60 %.

Conclusions. Such researches have not been conducted in Ukraine, but specialists stress the growth in the popularity of such directions in the future: child fitness, fitness for older adults, experienced and educated fitness professionals, exercise and weight loss, securing safety and quality of fitness services, nutrition guidance (trends are presented in no particular order). In general, fitness professionals consider the necessity of forming fitness culture among the population of various cities and villages of all the regions in Ukraine to be an overriding necessity for the development of the fitness sphere.