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A Semiotic Approach Through Panofsky's Image Text

While visual emerges as a concept based on seeing in a narrow sense, it defines everything that can be seen with a broader meaning. The idea of seeing is not limited to taking images only by the eye, but also includes the interpretation of images by the brain. Mansions that are used in a television series shot in Turkey are presented to the viewer as a visual narrative text. In this context, these mansions are intended to be read semiotically. In the study, the placement of the mansion building style, which has an important place in Turkish culture, as a visual space and the meanings attributed to it are examined. Based on Panofsy's method of semiotic iconographic analysis, the use of these mansions is discussed in the context of the semiotic narrative. The narratives that exist through the meaning and visual narrative in which Turkish society has positioned the traditional living environments, as well as the narratives that it tries to place in the audience, are tried to be evaluated.