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PERSONNEL MANAGEMENT OF TOURIST ENTERPRISES

Reveals the essence of personnel management in social and economic areas. Particular attention is paid to the economic category of “staff” and a number of definitions by scientists of the modernity of this concept. Features of quality of personnel management are specified. The use of personnel and tourist enterprises of Ukraine is analyzed. Problem statement in general and its connection with important scientific or practical tasks. In today’s environment, enterprise management activities involve the optimal use of all types of investments, especially labor. However, if a company wants to maximize profits and other indicators, it really needs to take care of people, and this will bring positive results, and therefore there is a need for a broad study of the concepts of “staff”, “personnel management”, as well as an analysis of the use of staff engaged in tourism activities. An analysis of recent research and publications that have begun to address this issue. In the modern economy there is considerable theoretical and practical experience in the field of management and use of personnel, as well as the quality of personnel management. Personnel management in various areas, namely in social and economic and still not thoroughly studied, as a result of which scientists-theorists and practitioners-economists continue to study this problems, M.D. Vinogradsky, A.M. Vinogradskaya, O.M. Shkanova deal with this issue. O.A. Grishnova, N.M. Polyvyana, S.F. Pokropivny, V.M. Kovalyov, N.I. Yesinova, G.T. Zavinovska, O.P. Krainyk, O.P. Barvinski, I.L. Petrova, V.M. Petyukh, V.O. Khramov and others. The purpose of the study: to study the essence of the concepts of “staff”, “personnel management”, as well as to explore the use of staff in the tourism industry. Taking into account all these factors of influence on the enterprise, they can have a positive or negative impact, and therefore it is necessary to take them into account when calculating the management of enterprises in the future. Thus we came to the conclusion that the greatest effect and quality of personnel management is achieved with the application of all methods of interest and persuasion, methods, principles, functions and criteria for assessing the personnel of the enterprise, which we will study further. Using the staff in the tourist enterprises of Ukraine, it should be noted that their number is small, especially in the northern and eastern regions. The staff is mostly women, young people are involved, as well as people with higher or secondary special education in the field of tourism. Thus, it can be noted that, having overcome the pandemic, enterprises of tourist activity will actively restore work and expand their activities towards the development of domestic tourism using young respectively educated people.