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The Complexity of Opportunity

This paper argues that entrepreneurship can usefully be characterized as the search for peaks on a fitness landscape. This conceptualization is useful in linking together several different views on the nature of opportunity, highlighting reasons for disagreement, and providing a way of bridging differences. In particular, the paper allows some old debates on the ontology and epistemology of opportunity to be laid to rest, and posits a new set of challenges for the field.