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Unpacking the Use of Social Media for Protest Behavior

Recent studies have shown a positive link between frequency of social media use and political participation. However, there has been no clear elaboration of how using social media translates into increased political activity. The current study examines three explanations for this relationship in the context of citizens’ protest behavior: information (social media as a source for news), opinion expression (using social media to express political opinions), and activism (joining causes and finding mobilizing information through social media). To test these relationships, the study uses survey data collected in Chile in 2011, amid massive demonstrations demanding wholesale changes in education and energy policy. Findings suggest that using social media for opinion expression and activism mediates the relationship between overall social media use and protest behavior. These findings deepen our knowledge of the uses and effects of social media and provide new evidence on the role of digital platforms as facilitators of direct political action.