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Local Concern for Sustainable Tourism Development: San Juan de Los Remedios, Cuba

The 
growing global concern for sustainable and alternative tourism development has 
strengthened the scientific research and management of tourist destinations. In 
this context, the objective of this study is to characterize the tourism system 
of the city of San Juan de Los Remedios in order to understand the current 
problems and design sustainable solutions. It corresponds to a 
quali-quantitative, applied, deductive and multidisciplinary propositional 
research, in which the basic principles of strategic tourism planning were implemented. 
It presents, in a sequential and integrated way, an inventory of the local 
tourism system, a diagnostic study based on SWOT analysis, and a projective 
study for the consolidation of sustainable tourism. It concludes that there is 
favorable potential for urban tourism use, though this is not currently being 
pursued in a sustainable way; further, there is a lack of regional-territorial 
cohesion. This situation demands higher levels of strategic planning, as well 
as the creation of a destination management organization and a tourism 
observatory at a local-regional level. These approaches would strengthen the 
holistic management of the territory and lead to the creation of a competitive, 
multi-purpose, multi-product destination.