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Zika, the Centers for Disease Control and Prevention, and Secrets Resorts: Using a viral outbreak to teach students about crisis communication

Courses: Public Relations, Organizational/Crisis Communication, Social Media in Organizations. Objective: The goal for this activity is for students to simulate an organizational response to an environmental/health crisis impacting their business operations. By working through various components of a crisis event, students apply theoretical learnings and create messages for both internal and external stakeholders utilizing a variety of communication channels, including social media.