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Influences on Public Opinion of Unions and Industrial Relations

The article attempts to explore the complex question of media influence on public opinion of unions and industrial relations by using social survey techniques. The findings indicate a general acceptance of unionism and the worker's right to withhold labour coupled to the view that this right is exercised too frequernly. Opinions on unions originated in the mass media, first- or second-hand experience and personal contacts, in that order. Attitudes to unions are closely related to political views and respondents with differing political views used different informa tion sources. Anti-union bias by the media seems to emerge only with respect to Labor Party voters. Liberal Party voters influenced by the media and first- or second-hand experience are less anti-union than those influenced by personal net works. Data on politically polarised statements also support the view of the media as a moderating influence compared to personal neuvorks.