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Social Commerce Using Social Network and E-Commerce

While traditional e-commerce supports the transactional and informational aspects of online shopping, social commerce fulfils the social aspects of shopping. Combining the advantages offered by social networking and e-commerce, it is possible to create a web business platform to generate and increase revenue by turning web visitors into customers. Social commerce involves social media and user contributions to assist in the online buying and selling of products and services to design and deliver better customer experiences with the help of technology. This chapter compares some technologies that can help define social commerce and social networking; it also discusses background, knowledge, challenges, and critical factors necessary for successful social commerce business. Future trends are illustrated.