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Destination and Seasonality Valuations: A Quantile Approach

The aim of this paper is to provide information for tourist destinations through an analysis of the valuation of the location and the seasonality implicit in the price of accommodation. The study data are from European municipalities on the Mediterranean coast. Using quantile regression (that is, taking into account that demand valuation can vary along the hotel price distribution), the author finds that the effect of seasonality, although very important, is mainly constant along the price distribution, with the exception of the greater seasonality effect in Argelès-sur-Mer at higher percentiles. With regard to the valuation of location, the fact of the hotel or the apartment being in a French location is valued more highly at higher percentiles.