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Aesthetics and trust: visual decisions about web pages

Eyetracking studies seem to suggest that users do not look at large expressive graphics on web pages [1,2], as seen in the relatively few gaze fixations such graphics attract from users in task-driven eyetracking studies. However, many studies show that users react in very fast important ways to the overall design of web pages, and that such reactions have a profound effect on user's judgments of the usability, aesthetic merit, and trustworthiness of web page designs [3,4].