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Research on large supermarket fresh food supplier evaluation and selection based on SWOT-Entropy Weight Fuzzy Comprehensive model

Aiming at the subjectivity and random problems existing in traditional evaluation and selection processes of supermarket fresh goods suppliers, and combined with the perishable and vulnerable characteristics and the current situation and development trend of supermarket fresh food, the paper constructed the ladder type evaluation framework by using SWOT analysis method, which is used to study the external environment and capacity of the suppliers of supermarket fresh goods. In view of the deficiencies of common comprehensive evaluation methods on weight determination, therefore, this study proposed a structured methodology for supplier selection and evaluation based on the Entropy Weight Fuzzy Comprehensive Evaluation. In the end, the method was applied on the course of the fresh goods suppliers optimization in one supermarket to validate the feasibility and correctness.