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Athletics and Alumni Giving

Using data on annual giving (between 1990 and 2004) for more than 22,000 active alumni from a highly selective liberal arts college, the authors employ a probit framework to analyze the likelihood of giving and a tobit framework to analyze the determinants of alumni generosity. Both the micro-level analysis and the statistical methodology allow the authors to test for differential impacts (by gender, age, or undergraduate involvement) of sports participation or a winning season on the propensity to give as well as on the generosity of alumni contributions. The results indicate that athletes are more likely to give and that they are more generous than their nonathlete counterparts, especially younger alumni who participated in one of the college's historically most successful high-profile sports. A winning season in this particular sports program also leads to greater alumni giving and more generous gifts.