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Health VS. Disease in the Context of Verbalization of the Axiological Picture of the World of a Modern Doctor

The article is devoted to the problem of linguistic interpretation of values and anti-values. The relevance of their differention and the functioning of dichotomy value – anti-value is pointed out. 
It is defined that values are a complex of vital material and spiritual, non-material concepts that outline the basic behavioral dominant of a person, provide their main interests and essential needs. At the same time, anti-values are defined as the opposition (meaning) to values as universal category of the general human axiological paradigm. 
Considering the value aspects of medical communication, presently great attention is paid to the importance of studying doctor’s axiological continuum. In this work health and disease were defined as the principal semantic oppositions. According to the results of analysis, these contrast notions are central to the axiological picture of the modern doctor, and these concepts belong to different parts of the coordinate system – value – antivalence. The author substantiates the opinion that the value for the doctor means the specific notion directed him to be an competent expert in the medical field, an essential attribute of consciousness that determines main vectors of his professional activity. 
The study of the discourse-textual material made it possible to determine the language reflexes of these values. The paper presents features of the language objectification of opposing axiological landmarks – health and disease. It is indicated that all analyzed verbal objectivists reflect a modification of the health paradigm. In addition, the pragmatic potential of tokens is noted, which verbalize the value component of medical communication. The positive and negative connotations recorded in the discourse express the approval, affability, reproach or critical attitude of the doctor to the patients.