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Agripreneurial Behaviour of Small Organic Vegetables Grower’s, in India – A Conceptual Model

Agripreneursip refers to the entrepreneurship in agriculture sector. It  is a concept that transform  an idea or vision into a new business  venture, or expansion of a new or an existing business by an individual or group. The economy in India is mainly depended on agriculture and most of the farmers are marginal with minimal land holdings.  These small farmers in turn contribute to around 70% to the total production of vegetable and therefore decide the future of organic farming. In recent time, it is observed that  the  small  vegetable grower’s are switching over to `Organic methods’ of cultivation to escape from the vagaries of  high cost of cultivation, pesticides residual  issues,  poor farm-gate  prices for  produces, and in turn low profitability. This has led to a transition to  an `Agripreneurial culture’ among small farmers, which require a shift in their `Agripreneurial Orientation’, from an ordinary farmer to an `Agricultural entrepreneur’ or `Agripreneur’. The present paper discusses  about the conceptual model  of `Agripreneurial behaviour’ of small organic vegetable grower’s in India, by integrating all major influencing  factors into three important categories, namely (1) Demographic factors, (2) Agripreneurial Orientation and Attitudinal factors, and (2) Environmental and Resourcefulness  factors.