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The Key Metrics of Traditional Market Revitalization from Tenants Perspective

The revitalisation of traditional markets in the city of Bandung have long drawn the attention of the municipal government. Since the party defines the existence of traditional markets, the satisfaction of traditional market tenants should be a key performance metric that is used to guide the efforts and measure the success of revitalisation. Surprisingly, studies that investigate factors of tenant satisfaction are scarce; therefore, this study aims to contribute to closing that gap. An exploratory design is used as the method of this study. The factors that contribute to tenant satisfaction are found to be traditional market governance, service and facilities quality and environmental management. Interestingly, market governance is found to contribute the most to tenant satisfaction. These findings show that evaluating current market governance practices must be the first step in improving the competitiveness of traditional markets in Bandung.