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Marketing Positioning System Designing Based on Extenics

Marketing positioning is the key part of the modern marketing theory and practice, which is to determine a unique market niche for a brand, product or service based on the data analyzing methods. The purpose of the paper is to describe a marketing positioning information system to help marketing manager make wiser decisions efficiently with better precision on systematic data and information. In this paper, we present a new solution to design a Management Information System to collect and process information roundly and systematically for marketing positioning. Accordingly, a systematic information collection cube and a conceptual model for marketing positioning are designed from a new view through web search technology and Extension set theory. It will promote the development of the precision positioning technology and then provide service for more enterprises.