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Big Philanthropy Takes the Bus

In the early 2000s, EMBARQ, a transportation policy program backed by the Shell Foundation, began to promote bus rapid transit, or BRT. BRT soon became the center of a well-funded and well-coordinated campaign. Urban planners in the U.S. asserted that BRT represented a new form of transportation, changing the landscape of mass transit. The overlapping worlds of bureaucracy, philanthropy, and sponsored research seized on the much-desired technical fix, which promised to solve a recognized problem without challenging the power relationships that created it.