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PROBLEMS OF PROTECTING THE BUSINESS REPUTATION OF A LEGAL ENTITY

This study focuses on issues related to protecting the business reputation of a legal entity. The authors ana-lyze the concept of business reputation and the factors that influence its formation. Along with the grounds for the legal relationship to protect business reputation, the conditions excluding liability are also discussed.
The authors conclude that, despite the presumption of business reputation, it is a positive business reputation that is subject to protection. At the same time, they recognize that the identified numerous gaps in the current civil legislation of the Russian Federation cause certain difficulties in applying standards in the field of business reputation protection in practice.