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The popularization of science through citizen volunteers

This naturalistic inquiry examines the epistemological role of textual and conversational rhetoric between specialized scientists and citizen volunteers who work interdependently conducting research in the environmental sciences. Specifically, the everyday actions of Earthwatch Principal Investigators (PIs) are explored to identify rhetorical forms and functions of popularization employed during daily communication with citizen volunteers. In this unique opportunity to examine scientists communicating directly with the public during the actual process of research, insights are gained in relation to science production and representation. Interviews and materials of eight PIs reflect three alternative rhetorics: Inviting/Egalitarian, Social/Adventure and Technical/Normative. These rhetorics are examined from socialepistemological perspectives1 in order to consider their democratic implications.