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A Conjoint Analysis of the U.S. Broiler Complex Location Decision

A national survey of broiler industry executives is conducted to analyze site-specific factors related to the broiler-complex location problem. Conjoint analysis is used to analyze the broiler complex location decision. Feed costs, community attitude toward the broiler industry, availability of geographically concentrated growers, unemployment rates, and wage rates were found to be the top five factors affecting broiler company location decisions. The quality of roads between feed mill and growers; electricity, heating, water, and sewage costs; and the number of potential growers in the region were also found to be important.