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(Inconvenient) Truth or Fairy-tale: Sustainability at Vrije Universiteit
 Amsterdam

This mixed methods research aims to understand how staff and students of the
 Faculty of Social Sciences (FSS) of the Vrije Universiteit Amsterdam (VUA) experience
 the sustainability initiatives of the university. Sustainability in organizations is
 gaining importance now that organizations feel socially responsible for their ecological
 impact and are held accountable for this impact. VUA claims to have developed policies
 and practices to try to become a more sustainable organization. This research aims to
 discover what the frontstage of these initiatives entails and how they are experienced
 in the backstage by staff and students. This led to the research question: How can the
 frontstage and the backstage of sustainability initiatives of the VUA be aligned?
 Methods used to gain an understanding of the frontstage and backstage of the
 sustainability initiatives of VUA are qualitative ethnographic methods (fieldwork,
 interviewing, participant observation, observation and document analysis) and a
 quantitative survey. The data gathered offers insight into the sustainability
 initiatives of VUA as they are presented to the outside world and experienced in
 practice, concluding that the faculty and students of the Faculty of Social Science
 experience a discrepancy between the front and backstage of the sustainability
 accounting efforts of VUA.