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Sport Fans and Sci-Fi Fanatics: The Social Stigma of Popular Media Fandom

Popular media culture fandom is associated with a variety of positive psychological, social, and cultural outcomes, but people who participate in these fandoms may be socially stigmatized because of the object of their fandom. A 2 (Fandom Type: Science Fiction/Fantasy; Sport) × 2 (Target Fan Sex: Female; Male) between-subjects experimental design was used to examine the influence of fandom type and fan sex on the 3 dimensions of interpersonal attraction: social, physical, and task. In general, science fiction/fantasy fans were perceived as less socially and physically attractive compared to sport fans, particularly male science fiction/fantasy fans. However, there were no differences between the groups in task attractiveness. Female sport fans were judged as more physically and socially attractive than female science fiction/fantasy fans.