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Widening involvement in creative group processes

Creative group meetings are most often considered as events that are limited in time, spanning only the duration while the participants are together in a session. There is little attention for the time before (mostly preparation by facilitator and invitation of participants) and after the session (maturization of the findings). Yet, through earlier research (e.g. Van der Lugt, 2002) and through our experiences with facilitating creative processes for companies, we came to realize that a participants’ creative process starts well before the beginning of a workshop, and extends well beyond. In the past years, we have explored various ways of widening involvement in creative processes, such as creative problem solving meetings and scenario meetings. In our working definition, a creative group meeting is a group meeting where the group members together generate new knowledge, be it ideas, visions of the future or thoughts and dreams about the use of future products. The main objective is to ‘catch’ the participants’ involvement well before the workshop, and to stretch their involvement in the creative process to well after that the doors of the workshop space have been closed (see figure 1).