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Organizational Development Interventions for Innovativeness at Group Level: Some New Understanding

This paper, on the basis of critical review of literature, identifies that there is need for accommodation of recent theoretical developments in framing OD Interventions. The authors note that the existing OD models have been focusing upon individual attributes to bring about change at the group level. Newer theoretical developments and shifting organizational needs should be recognized and assimilated in OD theory. As a step towards fulfilling the above a conceptual model is proposed.