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Promises and Pitfalls of Social Media Data Donations

ABSTRACT Studies assessing the effects of social media use are largely based on measures of time spent on social media. In recent years, scholars increasingly ask for more insights in social media activities and content people engage with. Data Download Packages (DDPs), the archives of social media platforms that each European user has the right to download, provide a new and promising method to collect timestamped and content-based information about social media use. In this paper, we first detail the experiences and insights of a data collection of 110 Instagram DDPs gathered from 102 adolescents. We successively discuss the challenges and opportunities of collecting and analyzing DDPs to help future researchers in their consideration of whether and how to use DDPs. DDPs provide tremendous opportunities to get insight in the frequency, range, and content of social media activities, from browsing to searching and posting. Yet, collecting, processing, and analyzing DDPs is also complex and laborious, and demands numerous procedural and analytical choices and decisions.