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Thanks for Watching: An Anthropological Study of Video Sharing on YouTube

Chapter 1 – Introduction (pp. 3-31) The introduction explains the multi-year ethnographic research project and the book’s goal of re-theorizing core anthropological concepts by studying socially-oriented video bloggers on YouTube. It explains how the book will challenge discourses such as the supposed offline/online binary, over-hyped concerns about narcissism, and assumptions that anonymity online cannot spur meaningful interaction. It introduces how Lefebvre’s concept of rhythm analysis will be used throughout the book.