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A Profile of the Chinese Casino Vacationer to South Korea

ABSTRACT This study examines the differences between the two groups of Chinese tourists visiting South Korea, casino vacationer vs. non-casino vacationer, with regard to their demographic and socio-economic characteristics and travel behavioral patterns. In addition to descriptive methods, this study employed the multivariate method of correspondence analysis, making it possible to graphically illustrate the unique profile of Chinese casino vacationer in South Korea in comparison with the non-casino vacationer. The findings of the study should help destination marketing organizations in Korea and other travel-related businesses, such as tour wholesalers and operators, to differentiate between the two groups of Chinese tourists.