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The LOHAS (Lifestyle of Health and Sustainability) Scale Development and Validation

LOHAS (Lifestyle of Health and Sustainability) describes an emerging lifestyle that is defined by attention to health, well-being, and environmental sustainability. Discussions of the LOHAS lifestyle have moved faster than any of the research to support it. Originally developed in South Korea, it has been picked up in the U.S. and other cultures worldwide. However, researchers have proceeded as if one scale fits all. The implications of LOHAS can only proceed if there is a reliable and valid measure for LOHAS and empirical evidence that the scale is effective for diverse groups. The current research focuses on the development of a psychometrically reliable and valid scale to measure the multi-dimensional nature of LOHAS. By following generally accepted scale development procedures, a LOHAS scale is created and tested for its reliability, dimensionality, construct, and nomological validity. Finally, theoretical and managerial implications are outlined.