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Motivations for accessing social networking services on mobile devices

Accessing social networking services is one key user activity on mobile devices. To characterize this experience, we conduct a user study with active users of mobile social networking services in South Korea. In the study, we interviewed 12 users and asked them to keep a diary for a week. The study shows awareness, social connection, and diversion as the key motivations for mobile access to social networking services. The users seldom resort to these services to fulfill curiosity about arbitrary questions or to seek information for productivity purposes, which they do with other mobile Internet services. The study reveals cross-medium alerts as a common trigger for mobile social networking sessions. We discuss implications of this user study for future work to promote mobile access to social networking services.