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The Linguistic Landscape of Chicago’s La Villita

In recent years an increasing number of researches have began to study the language text that are present in public space, specially on those locations where a situation of multilingualism or linguistic conflict exists. The main idea is to analyze languages in context by focusing on the written information that is available on language signs in a specific area. This perspective is known as the study of the linguistic landscape, which Landry & Bourhis (1997), in their seminal work on linguistic landscapes, defined as follows: The language of public road signs, advertising billboards, street names, place names. Commercial shop signs, and public signs on government buildings combines to form the linguistic landscape of a given territory, region, or urban agglomeration (Landry & Bourhis, 1997: 25)