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Community Preferences—Motel vs. Non-Motel

Research Methodology Sampling Design. The population for the study was defined as all residents with telephones in a southern city (Hattiesburg, Mississippi, population 41,000; see table 1.) There were 21,000 residential telephone listings in the area and a systematic random sample of 325 residents was selected for study. An additional list of 325 names was drawn to serve as a &dquo;replacement pool&dquo; for those residents who could not be reached or otherwise failed to cooperate in the study. Questionnaire Design and Administration. The questionnaire used in collecting the data sought three basic types of information: 1) information on the consumers’ preferences for table-service restaurants; 2) information on the consumers’ view of motel restaurants; and 3) demographic and behavioral characteristics of respondents. For purposes of the study, preferences for eating places were operationally measured by asking each respondent where he or she would go to eat if they