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Book Review: Students, Scholars, and Healers: Approaches to Promoting Health Literacy

With a new name come new opportunities. Business and Professional Communication Quarterly retains its long legacy of publishing scholarly articles that examine writing and communication in professional settings, as well as pedagogies that prepare students to succeed in the workplace. As the nature of business and professional communication continues to evolve, the new title presents additional opportunities to investigate the theories, practices, and goals of communicators in fields that strive to meet needs in ever-changing business and social ecologies. Health communication is one such field that is working to increase public health across cultures and through communication channels ranging from pamphlets to virtual online communities. This article represents the first in what we hope will be a series of book review essays exploring relevant topics for our readers. Among the chief aims of health communication is promoting health literacy. The American Medical Association (2013) defines health literacy as “a patient’s ability to obtain, process, and understand basic health information and services needed to make appropriate health decisions and follow instructions for treatment” (n.p.). A systematic review of literature concerning health literacy skills revealed that 80 million Americans currently have limited health literacy, which diminishes their access to health care and increases their risk for poorer health outcomes (Berkman, Sheridan, Donahue, Halpern, & Crotty, 2011). It also found that older adults, members of minority groups, and people with less than a high school education experience the lowest rates of health literacy (Berkman et al., 2011), thus making them key demographics for health communicators to educate. The challenge to health communicators in the United States