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THE IMPACT OF CORPORATE CULTURE MANAGEMENT IN THE NETWORK ON THE FINANCIAL RESULTS OF THE FIRM

The article substantiates the methodological recommendations for managing corporate culture in the network. The importance of forming a corporate culture not only within the company, but also the dissemination of information about these processes outside, in particular on the pages of branded sites and social networks. Thanks to the proposed recommendations, the company can take a comprehensive approach to the dissemination of its own values, standards, preferences in the network, to form the necessary image that affects the financial results. The essence of related concepts to "corporate culture" is clarified and their interrelation is established. The basic principles of formation of corporate culture are generalized. It is proved that the management of corporate culture in the network meets modern market demands, it is necessary not only to maintain brand loyalty, increase sales, but also to attract investors.