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CUSTOMER ANALYSIS OF ENTERPRISES INNOVATIVE ACTIVITY IN UKRAINE IN THE CONTEXT OF FINANCIAL REGULATION PRIORITIES FORMING

Introduction. The article is devoted to modern problems of analysis of innovative processes in Ukraine in the context of restraining factors and existing problems in the domestic economy. The purpose of the article is to structure innovation in order to determine the priorities of financial regulation and its strategic orientations.

Methods. To obtain the results in the study a number of general scientific and special methods were used: structural analysis, statistical methods, system analysis, scientific abstraction method.

Results. The interpretation of the financial regulation of innovation activity as an agreed comprehensive legislative regulation of the use of budget and tax instruments is grounded in order to influence state institutions on the national innovation system functioning, innovation potential and innovative security in the country, aimed at strengthening competitiveness and establishing an innovative model of socio-economic development. The analysis of structural features of innovative activity of domestic business entities is carried out. The role of technological innovations (process and product) in the Ukrainian economy is revealed. The specifics of the introduction of non-technological innovations in the context of marketing and organizational are detected. The tendentious low role of product innovations in the overall structure of innovation activity of Ukrainian enterprises is identified, which poses a threat to the country's innovative security. It is argued that the priority of financial regulation should be the integration within the triangle of science-innovation-production. The emphasis is on the role of elements of innovation infrastructure (scientific parks, technological parks, innovation clusters) in increasing the efficiency of financial regulation of innovation activity.

Conclusions. The prospects of further scientific research on the subject of research are primarily based on substantiating concrete decisions to increase the role of educational and scientific components in stimulating research and development as a pledge of innovative successes of enterprises in Ukraine.