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Research on Small-World Network Communication of Public Sentiment by Self-Media Based on Energy Model

The network of public opinion in self-media has played a significant role in social security and stability and has become the dominant force in the current public opinion field. The traditional media sensations are being gradually replaced by the self-media consensus as represented by new media platforms such as We-chart and Weibo, and this is due to the development of wireless network technology and the proliferation of smartphone users. Therefore, this paper discusses the small-world network attributes of public communications in self-media by addressing the criteria of small-world network communications. It constructs the energy model of public communications in a self-media network, introduces the thermal energy calculation equation, takes the “Liu Guo Liang’s resignation event” as an example and simulates the evolutionary process of public communications in a self-media network. The experimental results show that the key users in self-media play critical roles in the evolution of hot topics and promote the evolution of public communications in self-media. Furthermore, the peak of the self-media consensus dissemination is affected by the initial heats and transmission probabilities of hot topics. All these factors promote the polarization of public opinion transmissions in a self-media network.