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Emotion Work, Shame, and Post-Soviet Women Entrepreneurs: Negotiating Ideals of Gender and Labor in a Global Economy

Drawing on ethnographic research among Russian women traders or “shuttle traders” (chelnoki), I examine discourses on shame as a type of emotion work and consider links to ideal gender roles among Russian women entrepreneurs. In a post-Soviet era increasingly shaped by transnational mobility, as well as by a persistent legacy of Soviet sensibilities, a focus on emotion among women traders provides an ideal lens for considering what travels between eras marked by distinct ideologies, between nation-states, and between public and domestic spaces. A discourse of shame links Soviet sensibilities of proper labor and contemporary gender sensibilities that continue to elevate men as breadwinners; thus, a focus on shame enables us to see the contradictory ways in which women are positioned in local and global economies in the 2000s. This case shows how Russian women's insertion into the global economy beginning in the early 1990s has required emotion work that is similar to that required in other locations where global capitalism has brought about reconfigurations of work lives and required people to renegotiate gender roles, expressions of power, and the meaning of labor in their lives.