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Evaluation of the Australian Medical Association drink‐driving campaign in Wollongong

A pilot public education campaign against drink‐driving directed towards 18‐24‐year‐old men in Wollongong in 1982 is described. Analysis suggested significant behavioural change in the target group. This was shown by a reduction in traffic accidents and by some reduction in drink‐driving convictions. While a comparative assessment of the knowledge and attitudes of the community before and after the campaign showed a marked awareness of the campaign, attitudinal changes to drink‐driving were equivocal.