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The Relevance of Cognitive Aging Research to Warning Label Design

A variety of individual difference variables affect whether someone notices, encodes, comprehends, and complies with a product warning label. Failures at any of these stages reduce the effectiveness of warnings. Development of effective warnings must be based on understanding the characteristics of the product user. As the population grows older, consideration of age-related changes in perceptual and cognitive abilities becomes more relevant to the warning designer. Aging researchers have identified a variety of declines and changes in vision (e.g., acuity, contrast sensitivity, and color discrimination) and memory (e.g., working memory and prospective memory). By considering the abilities of the product user, the impact of age-related changes may be minimized. Based on cognitive aging research and theory, we will make recommendations about how designers can increase the effectiveness of warnings for older adults.