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DEVELOPMENT OF MODE CHOICE MODELS USING MULTINOMIAL LOGIT APPROACH IN HYDERABAD CITY

Modesplitis the process of separating person trips by mode of travel.Choice of particular mode of a commuter affects efficiency of travel within the trip performed. This paper initially explains on factors influencing mode choice behavior in metropolitan city, Hyderabad. Multinomial logistic regression model was used for evaluation of influencing factors in mode choice behavior. A stretch of 10 km from Bachupally to Mallampet in Hyderabad city of Telangana State was considered for the study. The socio economic data was collected by performing home interview survey on sample basis. Factors like age, income, travel time and travel cost are considered in generating the model. It is observed from the results that preference to public transport is more compared to all other modes of travel. Increase in travel time and travel cost per distance travelled increases in cost of operation which is primary cause for commuters to switch from personalized transport to public transport facility. The model developed for mode choice is significant at 95% having a R 2 of 0.875.This model will certainly facilitate transport planners in identification of mode choice by the commuters in the locality and to formulate effective transport policies for improvement of transportation facility within the city.