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LA AUTOMOTIVACIÓN EN ESTUDIANTES DE BACHILLERATO PARA LA CONTINUIDAD DE ESTUDIOS EN LA EDUCACIÓN SUPERIOR

In the present study, the self-motivation indices towards a higher level career are determined both in students of the rural sector and the urban sector with the purpose of solving the inconsistencies presented by the motivational strategies of the students prior to their admission to the university. the levels of emotional intelligence were identified, as a result a general deficit was obtained in the indicator "Automotivacion" towards the continuity of studies in Higher Education. Based on the results obtained, relationships are established between self-motivation, family economic vulnerability, and the need for survival. The results show that families have educational implications in the self-motivation of their children towards the study of a university career, considering that in order to break these ties, higher quality education is required at all levels of education, especially in the upper middle.