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FROM INNOVATION TO INSTITUTIONALIZATION: THE ROLE OF ADMINISTRATIVE LEADERSHIP IN THE ASSESSMENT PROCESS

Faculty involvement comprises a critical part of the assessment process. The literature spends far more space discussing faculty roles than the roles of administrative leadership in developing assessment programs. Since faculty involvement is crucial to the success of any assessment effort, the authors address both the barriers to faculty involvement and models that nurture faculty involvement in the assessment process. The authors also review the assessment literature which marginalizes administrative leadership process as well as a smaller body of literature that supports administrative leadership in assessment programs. The authors turn their attention to creating campus cultures that promote effective administrative leadership. Two steps recommended for administrators creating this culture include creating a culture that is conducive to assessment and adopting a variety of leadership characteristics that they can apply using the Hersey-Blanchard situational leadership model. The mission and vision of administrative leaders, their listening, and their knowledge of what is essential should reflect in what they pay attention to, measure, and control as well as in the criteria for allocations of reward and status and in the criteria for recruitment, selection, promotion, retirement, and termination. In regard to assessment, this means that administrative leaders must present a mission and vision for assessment.