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INTEGRATED ADOPTION OF MANAGEMENT SYSTEMS: A DUAL SWORD

This study aims to investigate the middle management perspective for integration adoption of ISO management systems and consumer awareness of organization implication of ISO systems ultimate effect on purchase intention. IMS includes the combine adoption of ISO 9001:2008, 14001:2004 & OHSAS 18001:2007 in dairy industry in Pakistan. This study firstly explores integration adoption of IMS systems and also for effective management of cost and benefits for an organization. At second stage study measure the awareness about ISO systems its influence their purchase intention. Study is based on mix-method approach, exploratory and explanatory in nature. Population were the employees of dairy sector and data collected from 340 middle management employees. At first stage, thematic analysis performed for understanding the management perspectives and second stage structural equation modeling used to examine the relationship ISO awareness among consumer its influence on their purchase intention. Study explored that middle management have positive perspective towards integrated adopt of ISO will reduce cost. Moreover, awareness of IMS systems have significant positive influence on consumer purchase intention. However, customer perceive quality, brand image, brand attitude and brand preference mediate the relationship between awareness of IMS systems and online purchase intention.