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Trust, Risk, Perceived Usefulness, and Ease of Use on Intention to Online Shopping Behavior

This study aims to analyze the influence of trust, risk perception, perceived usefulness, and perceived ease of use together with buying interest online. This research is a quantitative study with an active student population in the Special Region of Yogyakarta University. The sampling technique uses a purposive sampling method with a sample size of 200 people. Data collection techniques using a questionnaire that has been tested for validity and reliability. The data analysis technique used is the Multiple Linear Regression. The results of this study indicate that trust, risk perception, perceived usefulness, and perceived ease of use have a significant effect on the intention to buy online shop.