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INNOVATIVE DEVELOPMENT OF AGRICULTURAL SECTOR ENTERPRISES ON INVESTMENT BASIS

With the spread of globalization, the country's position in the world economy increasingly depends on competitiveness. At the same time, among the factors that determine competitiveness, the greatest importance is given to the quality of innovation systems generated by the development of STP. Therefore, in the general structure of strategic priorities of social development in the vast majority of countries to one of the priorities are STP, and in the agricultural sector - sustainable development of agro-industrial production based on the accelerated development of science and technology. Therefore, the problems of intensifying the innovative modernization of the economy and its technological recovery, stimulating investment income to finance innovation in the context of increasing competitiveness are today one of the central in the state economy. The urgency of this problem naturally attracts the attention of domestic and foreign economists. The bulk of research is devoted to the practical analysis of the current state of the innovation process in Ukraine, foreign practice of state regulation of innovation, evaluation of foreign investors in the domestic market and mechanisms to enhance the attraction of foreign capital into the domestic economy. The article is devoted to the study of innovative development of agricultural enterprises on the basis of investment; as a result of the conducted analysis the spheres of influence of innovative activity on efficiency of production and stable activity of the enterprises are revealed; the economic diagnostics of enterprises concerning introduction of innovations is carried out and the reasons of low level of innovative activity of the enterprises of the Luhansk region are defined, and also possible risks and the offered effective means of their prevention at introduction of innovations in activity of the enterprises are estimated; the interrelation of marketing functions as a single system is considered; scientifically substantiated recommendations for the creation of an innovation structure in the region have been developed, in particular, it is proposed to create the Luhansk Regional Center for Coordination of Innovation Processes, which should include higher education institutions as one of the most effective elements of innovation structures.