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ANALYSIS OF ECONOMIC SUSTAINABILITY OF INDUSTRIAL ENTERPRISES IN THE CONDITIONS OF DIGITALIZATION AND RISK CONTROL

The relevance of the chosen subject of a research is connected with the fact that in modern conditions of economic instabi- lity and the amplifying competition high degree of uncertainty, both the external, and internal environment is observed. All this forces economic entities to carry out continuous monito- ring of the environment, to look for the alternative management decisions aimed at providing risk tolerance of the enterprise at simultaneous maintaining optimum level of profitability. Research objective – theoretical study of a problem of maintenance of economic stability of the industrial enterprises in the conditions of digitalization in the competitive market. Especially authors of article selected the review of scientific opinions of such concepts as «economic stability», «digitalization of the industrial enterprises». Article is devoted to consideration of such relevant aspect of activity of the enterprise as ensuring its economic stability. Authors focus the attention to interrelations and influence on economic stability of the enterprise of its risk tolerance. Along with processes of expansion of pressure of uncertainty upon activity of the enterprise active development and introductions of digitalization of economy is observed. It should be noted that there is no unambiguous opinion that the digital economy has only positive aspects of influence on development of economy, including economies of economic entity now. Proceeding from it, authors of a research set for themselves the theoretical task of consideration of interrelation between such concepts as «risk tolerance», «economic stability of the enterprise» and establishment of interrelation between them in the conditions of digitalization of economy for the purpose of strengthening of competitiveness of the enterprise. In article scientific positions and the points of view of dif- ferent researchers on this perspective are consi- dered, the opinion of authors on these observations is formulated, the main conclusions and recommendations are described.