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A Study of Open Data for Tourism Service

The development of open data has been unprecedentedly active worldwide in recent years. The Taiwanese government also launched its official Open Data website in 2013, where various types of datasets were included. The spirit of open data – free accessibility for all – has since produced a wealth of useful applications. Proposed in the present study is a mobile tourism application based on the open data provided by the municipal governments of Taichung City, Changhua and Nantou County. This application consists of a graphic module of travel-related open data and a serious game module designed to promote local businesses through the online-to-offline strategy. The graphic module integrates information from traffic, accommodations to tourist attractions to save tourists the trouble of multiple switching and downloads during traveling; and the serious game module interacts with tourists through location service and rewards them with points, which can be redeemed as coupons to use at local retail stores. This study presents a novel way of using open data in tourism and travel-related service and that travel experience can be markedly improved by combining open data with serious game, which can effectively bridge the gap between online and offline marketing by the local businesses.