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Game Changers: Are You Ready to Change the World? Creating Innovative Strategies for Business and Brands, by Peter Fisk, Wiley & Sons, 2015

This well-designed and presented book is primarily aimed at business practitioners and consultants. Probably for this reason, the author tends to present his ideas rather more with the aid of rhetorical devices and rather less using the conventional academic devices of rigorously tested empirical evidence and authority garnered from scientific studies published in academic journals. Consequently, the style of the book will feel alien to many scholars and perhaps even to undergraduate students, but perhaps not to mature MBA students. The premise of the book is that we are in a fast-changing world and that “incrementalism is not enough to win the new game” (Fisk 2015, p. 3) so Peter Fisk presents the reader with 100 brief “case studies” of organizations that are changing the game and winning. From the anecdotal evidence of these organizations he identifies multiple aspects of organizational behavior that, he asserts, should be the focus of management attention. These are summarized in nine concepts. A chapter is devoted to each of these and, within each chapter, the reader is told to act more decisively in accordance with the particular concept to which the chapter is devoted.