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Book Review: Review of a Monograph by Ewa Glińska City Branding: Concepts, Conditions, Models (Warszawa, Wolters Kluwer 2016)

What is specific to Ewa Glińska research work is the combination of research with her role of an advisor to local authorities. Observations from working with the local self-government first inspired her to write an interdisciplinary PhD thesis that brings together elements of urban sociology and territorial marketing and now have led to an interesting habilitation monograph. Ewa Glińska developed her interest in place marketing based on studies of Polish cities but also by analysing its trends at a global level. She became particularly interested in a research trend focusing on building brands for particular places, which is critical for the specificity of small and medium-sized cities. A passage from city marketing to city branding clearly favours the integration of diverse management efforts within a given territory. Ewa Glińska noticed a cognitive gap in management sciences, i.e. the absence of a city branding model for small and medium-sized urban centres. Their specificity necessitates separate theoretical foundations for city branding policy as well Book Review Review of a Monograph by Ewa Glińska City Branding: Concepts, Conditions, Models (Warszawa, Wolters Kluwer 2016)