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Anti-Muslim prejudice in the virtual space: A case study of blog network structure and message features of the ‘Ground Zero mosque controversy’

The purpose of this study is to understand how an extremist blog advanced its perspective in the public sphere and further generated public support for prejudicial opinions against Muslims in the US. The authors utilize the case study method, hyperlink network analysis and centering resonance analysis to uncover details of the linkage and message features of the blog. The findings show that this blog developed a highly polarized network that engaged like-minded others, prominent public figures and mainstream media. Additionally, content of the blog employed cultural stereotypes that resonated deeply with public sentiments. Further, the network position and content features of the blog were not static attributions, but constantly evolved as the issue developed. Theoretical and political implications are discussed.