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FORMATION OF A CREATIVE CLASS AS AN INTENTION FOR HIGHER EDUCATION DEVELOPMENT

More and more cultural and government leaders are recognizing the scope and impact of the creative industries on the economy. Commercial enterprises (such as publishing, design, advertising, music, and theater), and nonprofit organizations (such as museums, concert halls, folk life centers, art schools and conservatories), – all of them are gaining recognition as an important engine of the 21st-century economy. The main manpower of creative industries is the creative class. The guiding principles of the creative class include freedom of imagination, inquiry, and expression, as well as freedom of opportunity for all to participate in a vital and diverse culture. It is fundamentally different from the industrial age workforce. And it provokes important issues about training and workforce development, preservation of culture, and access to knowledge. The policies affecting the creative economy are being formed at a global level within international and multilateral institutions. This makes tracing their ramifications particularly complex. The article highlights modern approaches to the definition of "creative industries", "creative class". The transformational processes taking place on the world labor market and influencing the national socio-cultural space are analyzed. It is determined that the gap in the economic growth of countries is based on the disproportion of intellectual capital, technology, accumulated knowledge, and ways to use them. The means of eliminating such a disproportion is the development of a special creative class, the formation of which will contribute to a number of state, political, legal decisions, and, in particular, restructuring the education system, its reorientation to overcome standardization and stimulate creativity, diversity of cultural events, science, art, technology.