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Analysis on the Reverse Logistics under E-Business Environment

With the further research of sustainable development strategy in the world, more and more enterprises have been identifying the harmonious development between economy and ecological environment. Under such background, reverse logistics appears. As a new field in logistics management, reverse logistics has attracted more and more attention in the circle of business and theory. It has so many advantages as reducing production costs, increasing customers' degree of satisfaction and enhancing competitive ability of companies, which are of great significance to our business practices. This article discusses the meaning, role of reverse logistics and its development situation in foreign countries. Starting from analyzing the process and characteristics of reverse logistics under e-business environment, the paper makes a detailed analysis on the e-business model of reverse logistics and then puts forward three forms supporting the reverse logistics and suggestions to implement the reverse logistics. By using reverse logistics, enterprises can achieve the goals of sustainable development and help them to compete in their industries, especially when confronting intense competition and low profit margins. So it is urgent for enterprises to implement reverse logistics.