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Generation Z and Non-Generation Z as Potential Sea Cruisers

The aim of this article is to identify differences between the people of Generation Z and non-Generation Z and a potential demand for sea cruises. Data were collected during the period of May–June 2017 in the State of Minas Gerais (Brazil) through a survey of 312 respondents who
 had never taken a sea cruise. Data were analyzed with exploratory factor analysis, independent and paired samples t test, and logistic regression. The results revealed significant differences between Generation Z and non-Generation Z as potential sea cruisers. Managerial implications,
 limitations, and future research directions are discussed as well.