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Billy Graham Comes to Las Vegas: Faith at Work on the Strip

An exploration of Billy Graham’s 1978 Christian Crusade in Las Vegas, this paper argues that the Billy Graham Evangelical Association (BGEA) developed distinctly Vegas-styled evangelical tactics to address challenges posed by the city’s fragile religious infrastructure and competing attractions on the Las Vegas Strip. To organize a spectacular and successful ecumenical event that would garner local and national attention, BGEA simultaneously leveraged popular notions of Vegas as “Sin City” while recruiting Christian evangelicals from beyond the city proper to temporarily transform the religious ecology of the Strip.