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The Transformation of Medical Spas into Modern Spa Centers in Bosnia and Herzegovina

Globalization and lifestyle changes have led to health becoming a major
social preoccupation of the population. Spas are no longer just centers for
disease treatment, but a means of preventing diseases and protecting human
health. An increasing number of young people are trying to improve their health
through spa treatments. This is why there is a growing tourist offer of spa
centers. Bosnia and Herzegovina (B&H) has rich natural resources that are
conducive to the creation of spas. Therefore, this study looked into spa offers
and evaluated the transformation of medical spas into modern spa centers in
order to improve competitiveness. Spa transformation survey was conducted on
the example of spas in B&H. Six, out of a total of fifteen registered spas
in B&H, have been chosen randomly. The spa offer was evaluated by applying
the decision-making model and expert decision-making. The obtained results
showed that the spas of Ilidža - Gradačac and Ilidža - Sarajevo have
"good" transformation; the spas Dvorovi and Mlječanica have
"middle" transformation, while the spas of Gata and Sanska Ilidža
have "bad" transformation in the process of creating modern spas.
Based on the results of this study, spa managers can obtain the necessary
information on how to adjust the offer to make those spas more competitive. In
addition, the spas will also generate higher revenues. The decision-making
model used has shown good results and can be applied to future studies and
research.