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“The Whole Operation of Deception”: Reconstructing President Bush’s Rhetoric of Weapons of Mass Destruction

Based on analyses of seven pre-war intelligence documents, we demonstrate that estimates of Iraq’s alleged weapons of mass destruction (WMD) programs were laced with ambiguities and contradictions. Yet President Bush turned this contested intelligence into a heroic rhetoric of certainty, hence dragging the U.S. into war on the basis of lies. Based on a comprehensive critique of their post-9/11 speeches and testimonies, we offer a four-step rhetorical schema for analyzing how President Bush and Secretary of State Colin Powell constructed these lies. We thus offer readers both a critique of Bush administration deceptions and the critical rhetorical tools necessary to recognize and decode future governmental deception. Then, focusing on the post-war revelations offered by Joseph Wilson, which in turn prompted a vicious administration attack on Wilson and his wife, Valerie Plame, we analyze the labyrinthine cover-up the Bush administration has used to conceal its lies about Iraqi WMD.