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Presidential Voting Across the American States

In this article, we examine the variation in the importance of partisanship and ideology in structuring citizens' presidential vote choice across the United States. We use CBS/New York Times Exit Polls from 18 states in 1984 and 24 states in 1988, along with the national polls from each year. Underlying national survey-based examinations of presidential voting (e.g., those based on the American National Election Studies) is the assumption that presidential voting “looks and works the same” across the United States. However, our results indicate marked variation in the influence of both partisanship and ideology on presidential vote choice across state electorates. Political characteristics of state electorates (e.g., mass polarization and mass liberalism) provide some insight into these differences. Furthermore, we discover some continuity from 1984 to 1988 within states in the nature of influences on their electorates' presidential voting.