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Utility of Vyavasaya Panchangam

This study was carried out to investigate the utility of Vyavasaya Panchangam in Andhra Pradesh during 2016–17 to know the utility, problems and suggestions of readers of Vyavasaya Panchangam. 130 farmers in 13 districts of Andhra Pradesh were selected as respondents. Questionnaire was used to generate data, which were descriptively analysed to answer the research questions. The results showed that majority of respondents had medium perception towards utility (56.2%) and felt that information was need based and specific (66.20%) and timely (54.20%). To include market rates (67.69%) and new chemicals (57.69%) were suggested.