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How to share what we used to own

This paper looks at the challenges to shift the mobility culture from ownership to sharing, in the context of ecological and autonomous vehicles. It proposes the observation of social aspects of car use and to build knowledge to educate people to live in a shared mobility scenario, and points out the importance of developing meaningful mobility experiences The paper looks into the context of rural transport and questions the monetization of shared mobility through the analysis of the Joyful Journeys project which observes the case of an elderly driver who gives lifts in a countryside village. It addition, it investigates through a new analysis of the RCA ´ s Frisbee car sharing project, aspects of placemaking and identity related to sharing cars. It concludes by indicating how the concepts of resilience, inclusive design and identity can develop in a shared mobility context. The paper proposes the development of sharing cars beyond business models, product and services development, but through designing a cultural change.