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Transformation of hypermarket retailing industry in Malaysia

Retailing industry in Malaysia has been transforming from traditional grocery retail shops to supermarkets and expanded into hypermarkets. Hypermarket retailing is a common industry to everyone regardless of social status, income and even background. The emergence of hypermarket retailing in Malaysia since 1993 has changed the whole retailing industry to be more efficient and effective. The five main hypermarket players in Malaysia are Carrefour, Econsave, Giant, Mydin and Tesco. There are 296 hypermarket outlets throughout Malaysia. 40.88% of the total hypermarket outlets are located in Selangor which is one of the highest population growth states. Continuous strong pushes that have been given by the consumer have influenced the hypermarket retailers to continuously move ahead through high intense competitions to compete and sustain in the industry. This research is suggesting a potential path that has never been practiced and studied in Malaysia which is electronic hypermarket as an upcoming transformation in this industry.