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Lizenz- und Gestattungsproduktion westdeutscher Unternehmen in der ČSSR und der DDR

Abstract The article deals with economic relations between the Federal Republic of Germany, German Democratic Republic and Czechoslovakia during the Cold War. Using the example of licensed production, its aim is to illustrate that in spite of ideological boundaries, business relations between West and East flourished in the period of the 1970s and 1980s. The author characterizes institutional conditions for this cooperation, names individual cooperation attempts, and uses the example of the well-known German brand Nivea as a symbol of the West and an example of a successful cooperation. The article reveals the intensive activities of West German companies and their investments in the GDR and Czechoslovakia long before 1989 and shows the potential of analyzing the German-German and the European transformation after 1989 more under the perspective of continuities and discontinuities.