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Seeking Competitive Advantage in a Deepening Crisis

ABSTRACT This paper examines how Export Processing Zone firms in Zimbabwe have responded to the economic crisis in Zimbabwe. The study investigated how exporters are responding to dissipating competitive advantages. Data was collected from a sample of 30 firms. It was analysed through factor analysis to extract constructs considered competitive advantages or disadvantages. Results show competitive advantages pursued are centred on three key factors, i.e., production, pricing, and product. Competitive disadvantages are in the area of product quality and pricing. The two competitive disadvantages are developing a contagious effect on the remaining advantages, thus, deepening the firms into the crisis.