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Negotiating trade-offs between the environment, sustainability and mass tourism amongst guides on Svalbard

Abstract This paper investigates how guides on Svalbard make sense of their relations to the environment whilst working with mass tourism. The Arctic is heating up more rapidly than any other part of the world, and over the last 30 years the effect of climate change has had a large impact on the environment in the Arctic. The guides as such find themselves living a paradox where their work destroys the nature that they care about and depend on. This paper analyses empirical data collected during four months of fieldwork amongst guides in Svalbard. Throughout the paper, two dimensions are explored: the guides’ relation to and understanding of the environment as well as their ways of caring for it. Building on illustrations of the guides’ preconceptions of the environment, it is shown how the guides in their everyday life are engaged in pro-environmental practices. These practices are embedded in the guides’ reciprocal relationship with the environment, where they negotiate between different trade-offs. The guides thus find a way to navigate the complexity of caring for the environment and working in tourism through their intimate relation to the environment.