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Introducing the `entrepreneur' [product management]

A few corporations are realizing that innovation comes more easily to small organizations and they are beginning to foster their own intracompany entrepreneurs, or `entrepreneurs'. Entrepreneurs get ideas for products. They take responsibility for the implementation of a product, put together a development team, and oversee the enterprise until it becomes a successful business within the parent company. A big company has access to considerable financial and technical resources, and the entrepreneur can draw on technical expertise in a large company that would not be available in an independent new business. The qualities that are thought to characterize a good entrepreneur are listed.