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Enterprise Crowdsourcing Innovation in the Big 4 Consulting Firms


 This paper investigates the use of crowdsourcing for innovation in the Big 4 consulting firms and Wikistrat. Information about each of the five firms' is captured in a case study developed for comparison purposes. Those cases are used to examine emerging intra-enterprise characteristics, to analyze some of the key emerging dimensions, and to begin to understand some of the primary concerns and research issues regarding crowdsourcing in consulting. This paper focuses both on internal enterprise use and issues related to developing crowdsourcing for others as part of advisory activities.