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The Web of Context: Applying Network Theory to the Use of Hyperlinks in Journalism on the Web

This study applies emerging network theory to the use of hyperlinks in journalism stories on the Web. A five-year data set, including almost 1,500 Web news stories, is examined. The study concludes that the use of links in Web news stories is increasing in ways predicted by network theory. Stories may become both more event-driven and more contextual on the flexible platform of the Web.