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Facing stereotypes: ERP responses to male and female faces after gender-stereotyped statements.

Despite gender is a salient feature in face recognition, the question of whether stereotyping modulates face processing remains unexplored. Event-related potentials from 40 participants (20 female) was recorded as male and female faces matched or mismatched previous gender-stereotyped statements and were compared with those elicited by faces preceded by gender-unbiased statements. We conducted linear mixed-effects models to account for possible random effects from both participants and the strength of the gender bias. The amplitude of the N170 to faces was larger following stereotyped relative to gender-unbiased statements in both male and female participants, although the effect was larger for males. This result reveals that stereotyping exerts an early effect in face processing and that the impact is higher in men. In later time windows, male faces after female-stereotyped statements elicited large late positivity potential (LPP) responses in both men and women, indicating that the violation of male stereotypes induces a post-perceptual reevaluation of a salient or conflicting event. Besides, the largest LPP amplitude in women was elicited when they encountered a female face after a female-stereotyped statement. The later result is discussed from the perspective of recent claims on the evolution of women self-identification with traditionally held female roles.