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False Memories, False Preferences: Flexible Retrieval Mechanisms Supporting Successful Inference Bias Novel Decisions

Prior research suggests that episodic memory can guide value-based decisions when single episodes are encoded in relation to the specific reward-context in which they were experienced. The current experiments examine the role that a flexible recombination-related retrieval mechanism that allows one to link together distinct events plays in the misattribution of specific reward-contexts across distinct episodes. To determine whether the same recombination-related retrieval mechanism supports both successful inference and transfer of reward-context across episodes, we developed a modified version of an associative inference paradigm in which participants encoded overlapping associations (AB, BC) that could later be linked to support inferential retrieval (AC), where one element (“A”) was tied to reward. Our key experimental manipulation concerned whether value memory (Experiments 1 and 2) or decision bias tests (Experiment 3) were probed before or after the associative inference test, thereby allowing us to assess whether false value transfer and decision bias scores increased after as compared to before successful versus unsuccessful inference. Results revealed that participants more frequently misattributed the specific reward-context (“A”) to unrewarded items (“C;” Experiments 1 and 2) and showed higher decision bias scores when asked to choose between two previously unrewarded items (“C;” Experiment 3) for successful compared with unsuccessful inference, but only when the value memory and decision bias tests were given after the associative inference test. These results suggest that a recombination-related retrieval mechanism that supports successful inference also contributes to the misattribution of reward-context in memory and further biases participants’ novel value-based decisions.