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Values, Creativity, and Imagination in Generalizability

Creativity and inspiration are not usually thought of as aspects of generalizability. The quality of our theories about communication is the key to our ability to generalize from the specific to the particular. Imagination and inspiration are critical at every level of theory building, making them also critical to generalizability. In part, our ability to generalize depends on how well we negotiate complex relationships between inspiration and dedication to data. This article will explore some of what we know about creativity in science and about the role of some of those imaginative leaps in developing theory in communication related social research.