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INFLUENCE OF LOCAL BRANDS ON DOMESTIC INVESTORS’ DECISION TO SELECT INVESTMENT LOCATIONS: CASE STUDIES IN VIETNAM

The objective of the research is to explore and determine the influence of some factors on the investor’s decision to choose a location in Vietnam. The survey was conducted in Vietnam with the total of 350 copies distributed and 312 collected, of which 284 copies were satisfactory for analysis. The research results show that shaping positive attitudes and behaviors towards local brands concerns not only each investment business but also the investment environment of each locality overall.