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Research on Financial Risk Management of Internet Enterprise—Taking Alibaba as an Example

Internet enterprises are the leading roles in the network era, and their status in the economic development of our country cannot be ignored. In the process of rapid development, they are facing a lot of risks, especially financial risks. There is a sharp contrast between the rapid development and the backward supervision in Internet enterprises. When seeking development, many Internet enterprises get stuck in financial distress because of the threat of financial risk, leading to bankruptcy and a series of serious consequences. It is urgent to study the financial risk management of Internet enterprises. Taking Alibaba Company as an example, this paper analyzes the theory and practice of financial risk in Internet enterprises and puts forward some suggestions for avoiding financial risk.