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Personalization vs. Customization: Which Is More Effective in E-Services?

More flexible and agile Information Technology (IT) architecture is needed by a firm to respond to dynamic and competitive business environments. Web Service, which is defined as a software construct that exposes business functionality over the Internet, is considered to be the next vision to provide not only new IT architecture and strategies for enterprises, but also a technological basis for design/redesign of business processes. This research proposes a framework and methodology to design business processes with Web services. A formal model, which reflects strategic, economic, and structural perspectives, to identify and evaluate alternative Web services portfolio in business processes is proposed. The objective of this research is to provide a comprehensive and theoretical formulation for Web services to design/redesign business processes and business networks.