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Facilitating Consumer Participation: Lessons to Be Learnt from Breast Health Consumers?

This article contests the notion of 'training' as a means to communicate knowledge and skills to consumers. It argues the need to move away from formal notions of training towards an involvement that is facilitated, supported with information and connected to ways that assist participation with confidence. Findings from a study conducted with active breast health consumers include how participants explain their learning needs for participation as different to classical notions of communicating knowledge.