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The Internet as a Tool for Studying the Collective Unconscious

Abstract This article is a theoretical proposal to use the Internet to explore Jung’s concept of the collective unconscious. Recent findings in the field of sociology have shown that real-life social networks can have strong unconscious effects on the behavior of individuals comprising a group. Such complex interactions have led to the need for a new conception of the collective unconscious, one that incorporates such “group mind” phenomena and is better suited to explore the behavior of large groups of people who are accessible through today’s online networks. This article explores the properties of these networks and establishes a basis for the future exploration of the collective unconscious through such a framework.