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Motivation for Using Microcomputers

Information technology implementation is an intervention we make in order to improve the effectiveness and efficiency of a sociotechnical system. Using microcomputers to help individuals perform their jobs and tasks is one of the most important actions we take when implementing this technology effectively. Information systems effectiveness has been extensively studied using, mainly, user satisfaction and quality of information constructs to evaluate users’ acceptability (Iivari & Ervasti, 1994; Ives et al., 1983; Neumann & Segev, 1979). However, sometimes, the result of this intervention is not successful and may even generate difficulties related to people participation in the process. This leaves us with a question: What motivates individuals to use microcomputer technology in their daily activities? Theorists and empirical researchers have been trying to understand the relevant motivators for the implementation and use of computer technology based on the idea that people make an effort if an activity is enjoyable or offers external rewards (Igbaria et al., 1996; Schwartz, 1983). They have been aiming to find out how individuals feel motivated to work with computers, and what motivates them to use computers in their daily activities.