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Preparing for Veszprém-Balaton European Capital Of Culture 2023: Exploratory Study of the University Pannonia Community’s Cultural Consumption, Emotional and Cultural Intelligence

When in 2018, Veszprém and the Balaton region won the title of European Capital of Culture 2023, the whole city and region felt that this means cultural, economic and social catalyst for the area. To grap the research opportunity in 2019 the ECoC research group was established at the Faculty of Business and Economics of the University of Pannonia. The aim of the group is to assess the local identity, quality of life, cultural consumption and cultural and emotional intelligence of the university's community through a longitudinal study. This study presents the community's cultural consumption, the level of cultural and emotional intelligence and the relationships of these factors. The results show a strong correlation with some elements of cultural consumption and emotional and cultural intelligence. People with higher emotional and cultural intelligence participate in more leisure activities and events and spend more time reading, listening to music, and hiking.