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Managerial Information Acquisition and the World Wide Web: An Exploratory Study

This paper is concerned with why managers use the World Wide Web as a channel for information acquisition. The study involved a case study involving eight senior managers in a large organisation. The study found that web-based information acquisition by managers is a complex socio-technical activity. The web may not be as important to managers as it is for other classes of knowledge workers and the reasons for this lie in the equivocal, ambiguous, and uncertain nature of managerial tasks. However, managers do use the web as an institutionalised information channel.