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The Intervention Initiative: theoretical underpinnings, development and implementation

This chapter examines the theoretical underpinnings, development and implementation of The Intervention Initiative (TII), a public health intervention toolkit developed at the University of the West of England for use by all universities in the prevention of sexual and domestic violence (SDV). TII is an evidence-based programme predicated on bystander theories, social norms theory, the criteria for effective prevention programming, and the transtheoretical model of behaviour change (TTM). The chapter first considers intermediate outcome measures (for example, sexist attitudes, denial of violence as a problem, knowledge about violence) that can be used to evaluate bystander programmes for university settings. It then discusses the evidence base and the theoretical rationale for TII to demonstrate how it takes participants through each stage of change required for bystanders to intervene. It also offers policy recommendations for further implementation of the programme in the context of current agendas for the university sector.