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MANAGEMENT OF ORGANIZATIONAL DEVELOPMENT OF THE ENTERPRISE ON THE BASIS OF COGNITIVE MODELING

The article identifies the interrelation between organizational changes and the organizational development of enterprises that affect the formation of the system for substantiation of management decisions. It has been proven that within the confines of cognitive modeling there exists a possibility for determining management decisions in respect of implementation of management of organizational development of the enterprise with account for primary processes that occur both within the enterprise and in its external environment. It is determined that the baseline for the cognitive approach is comprised by the complex system model in the form of a cognitive map. It is emphasized that the indeterminacy of a reference model is manifested in the insufficient completeness of information related to parameters of broadness of the range of services rendered by enterprises, quality of their provision as well as the socio-economic situation in the regions of the country and their areas of influence. Indeterminacies in modeling the anticipated state of enterprises emerge in the process of searching for an optimum combination of organizational measures for the most efficient solution to problems pertaining to the development of the sphere. Factors of the cognitive model of management of the organizational development of enterprises are investigated within the scope of the paper. The article studies the impact of 13 factors of internal business environment upon the formation of the system of management of organizational development of enterprises on the basis of impulse modeling. It is proven that within the system of management of organizational development of enterprises the target factor is the «Level of management decision making» while other factors under scrutiny are the guided ones. Employing namely the dynamic analysis allows to determine stabilizing and destabilizing factors of impact upon the organizational development of enterprises. The range of variation for indicator factors of management of organizational development of enterprises in the «min-max» system are identified within the framework of the article. Prospects of further research consist in the studies of the formation of alternative scenarios for management of organizational development of enterprises depending on the impact of diverse factors on the basis of cognitive modeling and determining the corresponding tools of organizational changes.