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Perspectives of Video Games Market Development as a Part of Creative Business

Video games are a sub-sector within the Creative Business, which has achieved during the recent years one of the impressive development within the European Union. This paper is dedicated to examine the reasons behind this rapid development as well as to explore the different possibilities to accelerate this development. Related economy sectors and other peripheral activities also could benefits in a larger degree from this rapid development in case that they are properly identified and included into common European supportive policy. In the present paper we reveal the trends of development of video game market as a part of Creative Business and provide some recommendations for the future policy, dedicated to the enhance one of the fastest growing sectors of the modern economy.