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Expanding the Boundaries of Your Research Using Social Media: Stand-Up and Be Counted

When Archimedes faced the task of finding if a fraudulent goldsmith mixed silver in the golden crown made for the king, he designed a simple experiment. He immersed the crown in water and measured the volume of water displaced. He then obtained the density of the crown metal as a ratio of mass of the crown and the volume of the water displaced. He proved that if the goldsmith used any metal other than pure gold for making the crown, this ratio would be different. The story goes that overwhelmed by this realization, a completely naked Archimedes ran into the street to announce his scientific discovery shouting “Eureka!” This unconfirmed anecdote tells us how scientists in medieval times could have drawn the attention of the public to their discoveries.