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The State of the Store Insights from Consumers and Retailers into the European Shopping Experience STUDY

With pressures from online pure plays and five years of economic challenges, European retailers are well aware that they need to sharpen their operations and ensure they make the most of every shopper that comes into their store. Global consulting and technology services company, Infosys, commissioned an independent study in August 2013, surveying 2,250 consumers and 75 major retailers in France, Germany and the UK to understand what makes shoppers tick and how can retailers create shopping experiences that will generate increased revenue. The data here reveals there are significant growth opportunities for retailers that ensure the right stock levels, in the right place and supported by the right promotions from the right suppliers.