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Should Business Simulation Designers be Constrained by Conventional Economic Wisdom? A Reply to Gold and Pray

This article is a reply to a critique by Gold and Pray (1995, this issue) of the previous article wherein a new proof process and a new market demand function were presented. Gold and Pray's critique suggests that simulation designers ought to be bound by "conventional economic wisdom" when designing computerized business simulations. Several issues of importance to simulation designers and users are discussed.