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Produce Informative Research Videos

Researchers can usefully produce a spectrum of videos, from simple ones created with a smartphone, to professional-quality video news releases. To be effective, technical videos should be brief, often including links to further information. They should still, however, adhere to high production standards. News videos also have specific length and technical requirements, whether a finished video news release or B roll. Video releases should observe ethical requirements to avoid the appearance of being infomercials. Lecture videos should only be considered if they offer more than a talking head but include engaging and informative visuals. Field research makes a useful subject for both lay and technical videos. All videos should observe basic principles of production quality, planning, scripting, shooting, and editing. Videos can also be syndicated widely to numerous free websites.