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Positive Psychology Traits as Predictors of Successfully Engaging People Through Social Media

The purpose of the present study was to determine whether a relationship exists between individuals’ character strengths and the amount of success they have engaging people on social media. We used the Values in Action Character Strengths Assessment (Peterson & Seligman, 2004) to measure positive psychology traits of young adults and gathered objective data to assess their levels of social media engagement on Instagram. We hypothesized that the key positive psychology traits of appreciation of beauty and excellence, creativity, and social intelligence would predict success in social media engagement. Regression analyses indicated that only social intelligence was a predictor of higher levels of social media engagement (β = .38, p < .001). This means that individuals who possessed more social intelligence received more likes, comments, and follows on their social media accounts. We also conducted additional exploratory analyses on the remaining 21 positive psychology traits to supplement our hypothesis-guided analyses. As an exploratory study, replication of this study is necessary and it would be useful to expand this research to additional populations.