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Enterprise Technological Innovation : Motivation Sources and Integrated Model of Motivation Factors

The purpose of this paper is to study the motivation of enterprise technological innovation. This paper analyzes the motivation sources of enterprise technological innovation, and defines five types of sources: technological driving, demands pulling, market competition driving, entrepreneur preference driving and government behavior driving. Motivation factors are classified into three aspects, which are enterprise resource system, society external environment system and market competition system. The integrated model of motivation factors is established. In spite that the benefit expectation factor is taken as the primary factor of technological innovation motivation, this model includes some secondary factors, such as enterprise resource, competitors and entrepreneur’s innovation thinking.