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Is marketing department important for companies?

In the present study, we sought to analyze the importance of the marketing department for companies by means of two guiding questions: (1) has the influence of the marketing department on company decisions decreased? (2) does the marketing department impact business performance? Through a systematic review of the literature, it was possible to identify that the marketing department has lost influence on the company's decisions, despite its significant impact on business performance. This result highlights the need to propose new ways of how the marketing function can be structured and practiced in companies.