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The Business Perspective

This chapter explains what it means and why it is important to craft a business-driven information strategy. A business-driven strategy is one that is suited to your internal and external business environments. The chapter references authoritative models for describing your internal working environment to ensure that your strategy is supportive rather than contradictory. The chapter also suggests an approach for modeling business capabilities to better understand what critical business assets and liabilities. Additionally, the chapter provides guidance to assure your information is reasonable from a business perspective. Finally, the chapter considers how to bridge the gap between business and information management practices.