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Aesthetics of interaction design on the mobile-based university website

Aesthetics is a branch of science that discusses about the philosophy of beauty and harmony among design elements. Discussion on the domain of aesthetics are often produce subjective result, where every user has their own opinion. Website is the first gateway of any universities to introduce themself. Based on aesthetics concept, the quality of a university website can only be measured well when users are involved in the design process. Users are involved as subject that play role as person who measure several relevant existed website. Result of the measurement is mental model which can be used to produce interaction design (IxD). IxD is a design concept where focus lies on the quality of the interaction between system and its users. In this research, IxD was obtained based on the measurement on the user's expectation. User expectations can be measured utilizing Kansei Engineering (KE). Twenty website are selected based on their characteristic. Characteristics of the selected websites represent three aspects, information architecture, navigation design, and user interface. The result of this research are IxD, represented by several element which can be used to develop the mobile-based design of university's website.