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Happy is pink: designing for intuitive use with color-to-abstract mappings

My research aims to provide a theory of how abstract, intangible information is linked to specific color attributes in order to deliver guidelines that facilitate the design of intuitive human-computer interaction in abstract domains. The theory predicts which color attributes induce information processing and behavior that is consistent with these color-to-abstract mappings. As a result, designers do not need to rely on exploratory research but can systematically use color as a means to design for intuitive interaction.