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Changing content and form: corporate training in Finnish retailing, 1900–1975

ABSTRACT In this paper, I study the history of corporate training in the Finnish retail industry from the beginning to the last quarter of the 20th century. In this effort, I search for answers to questions regarding how and why retail organizations adapted their in-house educational organizations to the different pressures arising from ideologically imprinted stakeholders or external regulators and the competitive business environment. From the historical development of corporate training systems, it is possible to discern two clear dimensions that help to structure the history of the corporate training of Finnish retail organizations. The dimensions are the form (generic vs. specific) and content (ideological vs. practical) of training. During the research period, corporate training transformed from the development of means-end rational capabilities into a ‘semipublic’ educational system.