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Decision to Frequent a Restaurant Type is Influenced by Individual Characteristics of Wisconsin Residents

Frequent eating at fast food (FF) and sit down (SD) restaurants is associated with increased BMI in six Wisconsin communities. However, information on variables influencing these recurrent restaurant visits is lacking in this population. Accordingly, we analyzed the role of demographic, socioeconomic and nutrition behavior variables on choice and frequency of eating at a FF and SD restaurant. Self‐reported survey data on above variables was collected from 1418 adults (age 48.2+0.5 yr, BMI 29.4 kg/m2, (39% obese;eating out 1.9 times/wk) as part of CDC Community Transformation Grant. Two regression models were created with frequency of eating out as a dependent variable. In model1, BMI and demographic variables were included as predictors of restaurant frequency. In model2, socioeconomic and nutrition behavior variables were added to model1. Frequency of eating FF was higher in male (β=0.4 times/wk, P=0.0002), lessereducated (high school; β=0.3 times/wk, P=0.009) and higher BMI individuals (β=0.02 times/wk, P=0.001). Younger populations frequented (P=0.008) FF while older frequented SD restaurants (P=0.004). Individuals describing their diet as healthy and believed their diet was keeping their weight controlled avoided (P<0.007) FF and SD restaurant. Lack of time (β=0.3 times/wk) and healthy food availability (β=0.5 times/wk) increased FF visits, while lack of cooking time (β=0.13 times/wk) and skills (β=0.26 times/wk) increased SD visits. This analysis confirms the role individual characteristics on frequent eating at FF and SD restaurants and suggests considering these variables when planning educational efforts. Caution should be exercised, however, as the cross‐sectional study design provides association and not causality.