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Examining Digital Piracy: Self-Control, Punishment, and Self-Efficacy

Digital piracy is a persistent and pervasive problem for society. Based on both the general theory of crime and deterrence theory, this study investigates the role of self-control, perceived severity of punishment and perceived certainty of punishment in predicting digital piracy behavior as well as self-efficacy. The results of the study show that risk-taking and punishment certainty are strong predictors of digital piracy behavior. Self-efficacy is also significantly related to punishment certainty and digital piracy behavior. Implications of the study for research and practice are discussed.