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Ethnic entrepreneurs as carriers of ethnic identity: a case study among the Liangshan Yi (Nuosu) in China

In this article, the author examines the connection between Yi (Nuosu) entrepreneurship and ethnic identity. First the term identity is discussed, and then important factors for creating identity among Nuosu entrepreneurs are outlined. Concerning the Nuosu–Yi, until today the clan plays a predominant role. Through entrepreneurship, clan-transcending institutions and a clan-transcending ethnic identity are emerging. The author follows up by addressing identity issues in terms of the rewritten official Chinese history on the Yi. To understand the entrepreneurs' concept of identity, it is necessary to understand that their discourse on questions of status and identity very often coincide with arguments advanced by Yi scholars. Nuosu entrepreneurs, as a new economic and social elite, thereby contribute to the shaping of a new Nuosu collective consciousness. Time (history) and space (Liangshan) are crucial markers of Nuosu identity, but the author argues that economic success is an additional factor for developing a new identity as well. Notably, entrepreneurs are both carriers of ethnic symbols and agents of modernization who actively shape identity.