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Exploring into Shuttle Services Satisfaction Factors Toward Sustainable Transit Development

This paper is part of comprehensive research of shuttle services assessment towards public transport promotion in Mae Fah Luang University. The objective is to determine the associated factors of campus shuttle service satisfaction. The questionnaire surveys were conducted via an online platform, and the valid sample was 353. The data were analyzed using IBM SPSS statistics version 26 software. There are four parts of analysis, first: the socio-demographics of participants; second: exploratory factor analysis; third: satisfaction factors descriptive statistics; and final: vehicle ownership and level of study and associated factors of shuttle services satisfaction. The socio-demographics of participants were analyzed by descriptive analysis, and the satisfaction and attitude factors were analyzed by exploratory factor analysis using principal component analysis method with varimax rotation method and confirm the validity by the reliability analysis. The relationship between associated factors was analyzed by ANOVA test. Findings revealed that three components, including services, operations, and facilities, can adequately measure satisfaction factors of shuttle services. Moreover, the results delivered advantages to policy promotion on public transport and contributed to a long-term beneficial impact toward sustainable transit development.