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ECOSYSTEM PERSPECTIVE AND BARACK OBAMA'S CAMPAIGN FOR THE PRESIDENCY

Abstract The presidential campaign of Barack Obama was remarkable for the millions of volunteers and donors it inspired. In this article, we argue that the Obama campaign was inspirational because it communicated an ecosystem perspective—a perspective in which people care about something larger than the self. We describe the characteristics of ecosystem perspectives revealed in a program of social psychological research and how these characteristics translate to ecosystem leadership. We then consider Obama's speeches and actions at critical moments in the campaign that suggest to us an ecosystem perspective.