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LEVERAGING IT FOR A COMPETITIVE ADVANTAGE— CASE OF EBAY

eBay is a highly visible company that has been immensely successful in their implementation of a business strategy that incorporates their information strategy. It is a shining example of an Internet era company that actually turns a profit, and managed to outlast the “dotcom crash”. By remaining flexible and adaptable, the ever-changing eBay has developed a technology platform that differentiates them from their rivals. This paper analyzes the information technology strategy and information systems policy adopted by eBay to react to the business dynamics while maintaining the leading position in the industry. The company is resilient, versatile, and an excellent example of how a company can successfully leverage information technology for a competitive advantage.