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Distributed Reflection of Capabilities as an Aspect of Innovation

Innovation is poorly understood. Generally, it is presented as a rational process of matching a brilliant idea with market needs via a sustainable business model. In business schools and entrepreneurial programs everywhere, future innovators are taught how to represent this stylized process in business plans. This approach is flawed inasmuch as it ignores the reflexive behaviour of the innovators themselves and the ways in which innovation and information systems development is shaped by that. This paper instead shows how innovators work by maintaining and extending their innovability, rather than by promoting a particular innovation.