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RESEARCH ON WECHAT MORAL EDUCATION MODEL INNOVATION IN UNIVERSITIES

College students are in the active period of thinking and knowledge, and WeChat has a profound influence on them. At the same time, the moral education in colleges and universities is in the era of both challenges and opportunities. With the increasingly changing and frequent use of WeChat, moral education in colleges and universities is faced with new educational objects, educational environments and educational models. By analyzing the positive and negative effects of WeChat on college students and college moral education, this paper tries to put forward some suggestions on the strategy of using WeChat platform to conduct moral education for college students. The author hopes to provide inspiration for the innovation of moral education in colleges and universities in China and make a little contribution to the cause of moral education through the discussion of this paper.