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Modeling epidemic query dissemination in adtorrent network

One of the most important sources of revenue for big Internet-based companies are advertisements. With vehicular networks poised to become part of the Internet, this new "edge" of the Internet represents the next frontier that advertising companies will be striving to reach. In this paper we investigate the design parameters for AdTorrent, an integrated system for search, ranking and content delivery in Digital Billboards, a scalable "push" model architecture for targeted dissemination of ad content in a car network. We present an analytical model to estimate the performance impact of key design parameters such as the scope of the query flooding on the query hit ratio in epidemic query dissemination.