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A sampler of marketing strategies for private practice.

When a practitioner sets out to develop a broad base of influence in order that referral sources are varied and active, marketing must address client, business and professional issues. When resources of money and time become scarce, a satisfied client must be and always will be the best recommendation. To maintain a long line of satisfied clients, credibility, reliability, and reputation must be fostered through personal drive, energy and eternal optimism. Other marketing alternatives must be evaluated for cost effectiveness and ultimate outcomes. All of this can be consumingly fun and rewarding.