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MIM formalism: an approach to marketing modelling and IMS development

Well engineered intelligent marketing systems cover the following functionalities: marketing situation modeling, integrated data and knowledge handling, marketing process support. Currently, there are loose linkages among the three issues. The author explores these linkages by developing a formalism capable of representing a wide range of marketing situations in a rigorous and comprehensive fashion. The purpose of the formalism is also to guide the development of IMS which will provide the three capabilities in an integrated and uniform way.