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Consumers' Ratings of Quick Service Restaurant Meals in the 21st Century

ABSTRACT Developments in the area of the nutritional value of Quick Service Restaurant (QSR) meals since 1990 are discussed in this paper, including the impact of the NLEA Act, the obesity issue, and changes in QSR menu items. Previous studies of the ratings of Quick Service Restaurant meals are reviewed. A replication of the Baikie, Konell and Totten (1994) study is discussed. Respondents with high nutrition knowledge found the meals to be more fattening than did those with low nutrition knowledge (p < .10). No significant differences between socioeconomic groups were found. The authors then compared the findings to previous studies of Quick Service Restaurant meal ratings.