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Landmarks, Links, and Search Engines: Designing Websites for Sex and Gender Navigation Differences

Although there is myriad research on the Internet and the web, there is limited research on sex and gender differences in web use, especially regarding navigating websites. As a step towards understanding possible differences, I draw from an extensive research study on sex and gender differences in web use. From this study, I present three key areas of sex differences in web navigation and two key areas of gender differences. Along with these differences, I provide several implications for web design. I recommend technical communicators consider not only these differences, but other possible differences to better create truly “users”-centered design.