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Program and Evaluation Planning Light: Planning in the Real World

Background: Although there are many high-quality models for program and evaluation planning, these models are often too intensive to be used in situations when time and resources are scarce. Additionally, there is little added value in using an elaborate and expensive program and evaluation planning procedure when programs are small or are planned to be short-lived. Purpose: To meet the need for simplified models for program and evaluation planning, we describe a model that includes only the most essential outcomes-based program and evaluation planning steps. Evaluation Design: The four steps described in this article include how to create a logic model that shows how the program is causally expected to lead to outcomes, (the role of mechanisms, moderating mechanisms, and links between mechanisms are discussed); how to use the logic model to identify the goals and objectives that the program is responsible for; how to formulate measures, baselines, and targets from the goals and objectives; and how to construct program activities that align with program targets. Examples from a computer-science-oriented HIV/AIDS prevention project are given for each step. Conclusions: The model described in this article is less time-consuming and resource intensive than other full-scale models but is still within the realm of good practice in program and evaluation planning.