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Vacation preferences in the COVID-19 era: an investigation of age-related effects

ABSTRACT This research examines how individuals’ vacation preferences may vary due to their reaction to the COVID-19 pandemic. Specifically, it investigates the influence of age on the individuals’ negative affect felt during the lockdown period of the first contagion wave and their level of uncertainty subsequently perceived. A study conducted in Italy shows an inverse relationship between age and negative affect, which in turn enhanced perceived uncertainty. Furthermore, perceived uncertainty is inversely related to individuals’ preference for exciting vacations over relaxing ones. These findings suggest a potential change in vacation preferences and carry implications for tourism companies.