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Using a student as producers approach to study visitor experiences in relation to the Magna Carta exhibition in Lincoln, UK.

Abstract
 This chapter examines how the Lincoln Magna Carta, one of the world's great heritage artifacts, has been developed as a visitor attraction. It details the role of the student as producer, a partner in research approach to higher education at the University of Lincoln, UK. Further, this chapter reports on visitor perceptions of a new purpose-built exhibition centre using the experiential servicescape as an investigative framework. Finally, this study explores the link between Magna Carta and visitor identity.