How AMD got its chips into 3 game consoles

06/14/2013 | · Engadget

Advanced Micro Devices had different levels of engagement with Microsoft, Nintendo and Sony in providing parts for the companies' latest game consoles, an AMD executive told Engadget. "There was some intellectual property that came in from the customer side to put inside the chip. There was some stuff that they would specify to develop exclusively for that product and we developed that. There was, of course, IP that is used by other products from AMD, e.g. microprocessor Jaguar cores, the graphics engines, display and high-speed I/Os that are common for our products. But there were [also] specific blocks that either came from that customer or were exclusively build for that customer," AMD's Saeid Moshkelani said.

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