SURFTIDES HOTEL ANNUAL PLAN From site visits to planning sessions with management, our team spent more than a month collaborating with the Surftides team to create a comprehensive strategy book for 2012. Their PR and marketing plan covered everything from competition to demographics, strategy, brand voice and look, specific marketing and public relations tactics, sales and budgets.

GOAL  Plan a 12 month timeline that manages workflow processes, implements key projects and timely executions of key campaigns throughout the year.

IMPACT  Entire plan was reviewed and approved early January 2012. Implementation of the plan began immediately with our team managing all aspects. Incorporated all goals set by property.

THE BOTTOM LINE  Invest the proper amount of time to create a successful plan. Understanding the importance of having a strong foundation of strategy, with clear direction and goals, and allocating the time and budget for the process, sets the stage for success.