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In many Chasidishe and Heimishe Shuls - Vodka, Whiskey and the likes are known as "Yash" which is an acronym for Yayin Saraf - יי״ש. However would it not be more appropiate to call it Yas? Then why do we call it Yash?

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I think it appears in Halacha books (e.g. Chayei Adam) as יי״ש –  Shalom Oct 18 '10 at 20:26
It is actually an acronym and not some Germanic word, right? –  Shalom Oct 18 '10 at 20:26
We do call the Sifsei Kohen the Shach, not the Shak., for example (like Dave's answer). –  b a Jul 16 '12 at 1:18
@ba or better yet, the Sak (sifsei, not shifsei) –  YeZ Oct 22 at 18:22

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up vote 5 down vote accepted

I would guess because it is relatively uncommon for the letter Sin to appear at the end of a word, so the "natural" reading is Yash. Or, it could be that some people thought the second letter represented "Sheichar" rather than "Saraf," and their mispronunciation caught on.

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A friend of mine just told me, "well the guy drunk a bit and is mixed up".

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Very funny! Or maybe the originators of the term were Litvaks... –  Dave Oct 18 '10 at 20:03

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