DateOctober 10 2013 (9:00am – 4:30pm)
VenueThe Old Truman Brewery, London, United Kingdom
Duration1 day


For more detailed information regarding CRUNCH visit our Festival of Marketing website:

Data is the air and water of the new marketing. The winners will be the fastest to turn data into actionable insight. This event looks at exploring 5 key ways that data meets marketing:

Analytics – with so much data, real time needs and a skills shortage in this arena, how should brands be approaching analytics and what tactics and metrics are world class?

Can marketers use data to drive marketing automation based around what customers want?

Big Data might be a buzzword but what opportunities and threats does it present and would some marketers be better off with Little Data?

Social data is fast, lively and incredibly powerful. What insights can it provide and what pitfalls lie along the path?

How can data inform behavioural marketing and how do marketers navigate privacy issues?

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Speakers' and panelists' profiles

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Map of The Old Truman Brewery

The Old Truman Brewery

91 Brick Lane
E1 6QL
United Kingdom

Google Maps

The Old Truman Brewery has a convenient Central London location on Brick Lane, 

Nearest Stations: Liverpool Street, Aldgate and Shoreditch High Street.

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Cost details

£349.00 per delegate including access to all sessions, lunch, refreshments and event guide. 

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For sponsorship and speaking enquiries, please contact Adam Candlish on 0207 269 1460 or