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A few years ago when Twitter was still “twttr,” we found people talking about hosting with us. Before long, they were actively reaching out to us for help. We recognized that Fanatical Support shouldn’t just exist inside our customer portals or telephone lines, so we decided to build a team to figure out how to bring our support to social media.
Many blog posts have written about the share shift of email toward social media apps, like Facebook. A post on ReadWriteWeb yesterday attempts to explain this. But, this is not a race to zero for email—especially in the business world. Why? Because businesses want to have their employees digitally communicate using a corporate email account and, in some cases, are legally obligated to do so.
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