(Continued from page 1) What content have you created or used that has moved the needle for your guests? Durham: Instagram, like most people at this conference have been saying, is really picking up a lot of steam for us. We have several tools out there that pull Instagram photos that people take within our four walls. So how do we pull in that user-generated content, photos of hand-cut steaks, and republish that at the local level to generate conversation? It’s exciting for us ...

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