@DeathByVisualStudio: It's not a product name though, is it? It's not even a particular set of technology either. It's something that developers do need a term for, but it's not important to anyone else.

A more realistic conversation:

Dude 1: "I can't find that cool app you showed me in the Windows Store"

Dude 2: "You can get it on Amazon, that's where I got it"