A giant wall-sized poster in New York's Lower East Side advertising a proposed mall caused a huge furor in the neighborhood. The poster advertised something called the Walbridge Mall decked out with a roller coaster and a tall hotel. Disgruntled residents put up banners on nearby fire escapes with messages like “Walbridge Go Home.” There's just one problem. The poster is a fake. It turns out the advertisement was a prop for an upcoming Adam Sandler flick currently filming in New York called You Don't Mess with the Zohan.