Target’s Putting Luella Back On The Market

Photo: Target

A few reasons to get excited over Target's (brilliant) decision to re-launch a selection of their designer collaborations:

1. When Luella came out over five years ago (!) you may have still been in college, and probably less financially stable then you are now, which means you  spent far too much time debating between Luella's plaid taffeta dress and the cherry tote — now you can have it all.

2. You may not have known (or cared) who, or what, Proenza Schouler was a few years ago.  If your love of fashion's grown since, you'll finally understand the joy of a $29.99 signature Proenza corset.

3. The thirty-four dresses will launch just in time for spring, March 13th, both online and in stores, and incorporate pieces from all of the designers including the brands, like Jovovich-Hawk, that no longer exist.