Are you selling goods on the Internet? If you are, you have to ask yourself the following questions:

  • Who are visiting your storefront and looking at your offers?
  • Where are they located?
  • Which products do they prefer?

Why do you have to consider these aspects? When you are able to keep track of vital customer information (e.g. purchases, location, item quantity, etc.), you can advertise and sell effectively to your target market. As a result, you can earn significant profit and boost your business. With that said, you need the right resources to help you monitor your e-store and one great tool designed specifically for online retailers like you is… Google Analytics E-Commerce Tracking with the following setup procedures. 1. Before anything else, you have to enable it. To do this, you can follow these guidelines.

  • Select the “Admin” tab, which you can find at the top right corner and directly on the orange bar.
ecommerce tracking setup
  • Choose “All Accounts” link if you are not on the “Account Administration” page. You can see the former at the top left section and under the orange bar.
  • Pick the account that has the profile and Web property, which you wish to allow ecommerce monitoring.
ecommerce monitoring
  • Then, select the “Web Property”, which contains your preferred profile.
  • Afterwards, click on the “Profile” menu and proceed to “Profile Settings” sub tab.
  • Next, continue to “E-Commerce Settings” and select “Yes, an E-Commerce Site”.
  • And, click on “Apply”.

2. Apply cross-domain tracking. You need to do this if another domain is hosting your shopping cart. This way, you can keep track and record separate visits (from one shopper) in one report. To do this, take note of the following steps, especially if you are using the built-in assistance found in the Google Analytics Management Interface.

  • Set up monitoring for multiple domains by modifying the tracking code on both domains’ pages.
  • Create cross links.
  • Send data to each site by using forms, which consist of the _linkByPost method.
  • Use an “Advanced Filter” for your account profile to show specific domain names for reports.

3. Change the tracking codeduring ecommerce transactions. Once you have enabled your account to monitor online retail activities, you have to take note of the following methods.

  • Run the transaction object by using _addTrans (). This way, you can store any purchase information such as shipping costs, billing address, and order ID.
  • Keep track of every item in the customer’s shopping cart through the _addItem () method, so you can gather product details such as price, quantity, category, and stock-keeping unit (SKU).
  • Send all purchase transactions using _trackTrans () for verification.

If you are not familiar with Google Analytics and its features, you will have a problem using it to manage your storefront. Therefore, you must acquire knowledge and expertise on the use of JavaScript, ecommerce software, and HTML. Once you do, you will find it easy to use and modify your tracking tool. Additionally, you won’t find it hard to gather essential information such as the following:

  • Numbers of potential customers checking out your website
  • Viewed webpage
  • Search engine or browser used
  • Conversion rate (ratio between visitors and sales)

So, you now know how to set up Google Analytics E-Commerce Tracking. Discover in-depth insight about this matter by exploring your account.