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First Sprint EVO Commercial Hits YouTube [VIDEO]


This interesting Sprint EVO commercial has just hit the tubes — and the TVs, as well.

For the network's red-hot-though-as-yet-unlaunched device, the marketing folks have decided to make some pretty grandiose comparisons. Let's gloss over whatever the narrator is saying, which is something along the lines of, "First isn't later; it's now." If you have any idea what that means, you get a prize.*

*Not really.

Moving on to the imagery, we first see a prehistoric-looking wheel rolling into a velocipede, which tumbles into a locomotive standing on end. This turns into a domino chain of famously game-changing, ground-breaking inventions knocking into one another. A phonograph knocks over a microscope (we're hoping this isn't intended to be chronolgical), which bashes into a typewriter and a dangling cluster of lightbulbs. A telephone, a camera, an automobile and a wall of televisions also line up for our consideration.

Without belaboring the point any further, which Sprint indeed does, the company is comparing the phone, one in a string of similar devices such as the iPhone and the Droid, to space travel and microprocessors.

We don't think so. It's cool, and we get that Sprint wants us to know it's the first 4G device, but they didn't reinvent the wheel. Or space travel.

While this bit of filmic whimsy might appeal to some, I personally preferred the hard, cold awesomeness of the robotic arms in the Motorola Droid ads. What do you think of this commercial? Is Sprint exaggerating the EVO's impact? Or is it a cool bit of advertising that will speak to more people than previous smartphone campaigns?


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