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Potter and friends conjure up astronomical sums
It's a Harry Potter world.The bespectacled boy wizard is seemingly everywhere in pop culture, from books to movies to products such as action figures.


121.5 million in print in the USA for first six books. First printing for seventh and final book, Harry Potter and the Deathly Hallows: 12 million.


$1.175 billion total U.S. box office for the first four films since 2001. Box office for Harry Potter and the Order of the Phoenix since Wednesday's opening: $140 million.


$18.8 million spent in USA on cookies, candy, gum since June 2002. Dozens of products available, including bookmarks ($3.49), Bertie Bott's Every Flavor Beans ($3.99), Harry Potter action figures ($12.99), Harry Potter's wand ($29.50), the Sorting Hat ($39.99).

Harry Potter theme park

The Wizarding World of Harry Potter will be built on 20 acres within Universal Orlando Resort's Islands of Adventure theme park. Opens in late 2009.

Sources: Scholastic, Baseline, Nielsen Co., Warner Bros., Universal Orlando Resort

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Harry's even powerful in plastic.
Harry's even powerful in plastic.