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Woman Pays $10,000 For 'Non-Visible' Work Of Art

The actor James Franco is standing next to his art work. You can't see it, of course, because it exists only in his head.


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We've all seen strange reactions to abstract pieces of art. Think about how many times you've heard, "I could do that in an afternoon," in reaction to a Jackson Pollack or a "really someone paid for that?" in reaction to a Marc Rothko.

But, last month, the actor James Franco put his name behind a strange new project called the Museum of Non-Visible Art, which takes what it calls conceptual art to a whole new level. Their website is here and there's an explainer video here, but in simple terms, the idea of the museum is that the works of art don't exist physically, instead they are imagined by the artist. So when you purchase the "work of art" you get a "card" to hang on an empty wall and you "describe it to your audience."

Amazingly, the museum just made one big sale. A woman paid $10,000 for a piece title "Fresh Air," which Paste Magazine describes as:


Today, The Huffington Post interviewed Aimee Davison, who bought Fresh Air,to ask her, why? She said:



Then again, this shouldn't surprise us. Remember the air guitar that sold on eBay in 2003? Also Davison sold her soul on Craigslist for $100, earlier this year.

The money, by the way, goes toward taking the Museum of Non-Visible Art on the road.


