Nordstrom debuts iPad app with virtual ‘dressing room’

Nordstrom is extending its reach to the iPad with a free app that lets customers browse and buy clothes and accessories from the Apple tablet, part of a broader effort by the Seattle retailer to upgrade its digital storefront.

No, there’s no in-app version of those famously attentive salespeople, but there is a virtual dressing room where customers can save items to get a sense for what they’ll look like together, resizing images and adding or deleting products to come up with different combinations. Up to 75 “looks” can be saved.

(For now, it doesn’t include the ability to see what the clothes will look like on an actual image of the user.)

The app was officially launched yesterday. home page is customizable, depending on which Nordstrom departments the users prefers. The company says this is just the start, and it will introduce new features in future updates to the app.

Nordstrom has been making a large investment in its e-commerce initiatives, as crosstown rival increases its focus on high-end fashion.