This Week in the Business: Dealing With Change


QUOTE | “If you're not scared, then you didn't push yourself enough.” - Jordan Weisman of Harebrained Schemes, talking about their new Kickstarter for tabletop/video game hybrid Golem Arcana.

QUOTE | “We wanted everything that we did to be just crazy. We wanted people to look at our key art and be like, 'what the hell'.” - Deep Silver's PR and marketing head Aubrey Norris, talking about how they made Saints Row IV a hit.

QUOTE | “Everybody realizes the industry's in a time of profound change and a few missteps... can turn out to be very painful.” - Remedy CEO Matias Myllyrinne, talking about the new golden age for indie studios.

QUOTE | “As a studio we've never dismissed a genre because it's not cool.” - Kuju studio head Paul Mottram, talking about their 15 years of creating games under contract for consoles.

QUOTE | “This is the next big Fable game that is going to be out for five to ten years.” - John Needham, boss of Lionhead Studios, talking about the effort going into their next-gen game Fable Legends.

QUOTE | “Change is going to happen much more rapidly going forward, and people who don't... try to appeal to audiences that are coming on, are going to be left behind.” - Naughty Dog creative director Neil Druckmann talking about how AAA can learn from indies.

QUOTE | “I'm just in shock at how it looks on the 5s...we turned on everything simultaneously and it was working.” - Donald Mustard of Epic's Chair Entertainment, talking about the new Infinity Blade 3 for the iPhone 5s.

STAT | 21% – Amount that retail sales of all video game software (including PC games) rose in August versus last year's August, according to NPD; hardware sales dropped 40% and accessories rose 7%, and overall sales rose 1%.

QUOTE | “There's a lot of distrust of publishers, but a lot of them do genuinely hard work.” - David Helgason, CEO of Unity Technologies, talking about Unity's foray into game publishing.

QUOTE | “Our goal is to aim for a 10-20 percent success rate in games.” - Fabien-Perre Nicolas, GM of Perfect World's mobile game division, talking about their strategy for success in mobile games.

This Week in the Business courtesy of GamesIndustry International

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