Website of the week: Asos

What is it?

Founded in 2000 for shoppers who wanted to buy products glimpsed on TV, Asos has morphed into a fashion-fixture and is one of the few winners of the credit crunch. Its trend-led mix of clothes, accessories and beauty products are perfect for lunchtime browsing from your desk.

Who is it for?

It is aimed at 16- to 34-year-olds, and fashion-savvy celebrities such as Cheryl Cole and Peaches Geldof have been won over by the high-street, designer and own-brand clothing on offer. Menswear is already available and, on 20 February, it will be joined by childrenswear.

Why should I try it?

With 600 brands and a new outlet section, Asos is great when times are tight. The site is also easy to navigate and videos of models strutting down a catwalk let you see how the clothes move. The designer diffusion ranges are a real draw.

What's hot right now?

This week's best seller is Iggy Vintage wash jeans, £27.50. But check out our favourites - the £10 men's glasses (far left) and the range of women's jumpsuits.

Where do I go first?

More than 800 new lines are added to the website each week, so click on the Just In section. If you order before 4pm there is next-day delivery.