Heritage Hills and Rabbittransit have joined together for a cross-promotional collaboration in which the two can find synergy within a challenging economy, according to a news release.

The in-kind partnership involves Heritage Hills Resort sponsoring a bus, and in turn, Rabbittransit will have a presence through signs within several Heritage Hospitality properties.

"It's really about maximizing limited resources," Richard Farr, Rabbittransit's executive director, said in the news release. "As a non-profit entity, we are constantly challenged to think outside the box and be creative in our promotions and outreach. It made sense to partner with a company who will enable us to have a wider reach within our community."

The cooperation allows both organizations to reach diverse audiences, the news release states.

"We value creative partnerships with local area businesses, businesses in the same community where we live, work and play," Matt DeRose, president and owner Heritage Hospitality, said in the news release. "This is also a great opportunity for us to have mobile advertising we wouldn't have access to otherwise."