U.N. Fails Darfur Again

NBC paid nearly $1 billion to broadcast from Beijing, but the stain of Darfur won't go away from these games

The campaign to dishonor corporations that avert their eyes from the Darfur horror is only beginning. As will be detailed in next week's column, a report card by New York's Olympic Dream for Darfur describes 19 Olympic corporate sponsors and what, if any, attempts they've made to pressure China to persuade General al-Bashir—if not for the sake of victims, for the sake of their own reputations and profits—to end these ghastly atrocities.

No sponsor has yet pulled out of the games, but they're feeling the rising heat—as is Beijing.

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