So... I am designing a corporate logo with Helvetica Neue Bold and a script...

theplatypus's picture

Long story short... the web team began working on a sub-brand with a sales/marketing consultant and suddenly, I see a pretty sophomoric usage of Helvetica Neue (our corp. typeface) and a free script typeface running around the Blog, and a few email blasts.

I want to present an alternative since it's seems like it's in the early stages. This will include an entirely different concept, but out of respect and play politics... I'm going to also present a version with Helvetica Neue Bold and a scripted typeface.

My explorations have landed me with this selection:
Calgary Script by Sudtipos.

If you happen to have any other suggestions, I'm totally game. The most challenging bit about it all is that these items are being used along side a logo that uses Helvetica Neue Bold with a lock up of Helvetica Neue Medium. I have made something similar in the PDF so I can protect the integrity of the company.

possibles.pdf319.38 KB
theplatypus's picture

As you can see... they're all pretty horrible. How am I going to bring the brand back on track?

thetophus's picture

I like the second and third choices. You just need to use a script that doesn't clash with the proportions of Helvetica.

theplatypus's picture

Thanks for the feedback.
The first image is the actual logo sub-brand.
The second is the original "Blog" logo, which I am trying to change. I've actually kerned it, as it was pretty horrible before.
Counting down from the original, I feel the 3rd (the italics one) is the strongest:
Halvorsen Pro Extra Bold Italic

Hopefully I can at least, get this signed off on. We'll see if the other concept gets traction.

JamesM's picture

[deleted - I think I misunderstood the original post]

Karl Stange's picture

Some of these look like they are getting there but something done by hand would probably create a greater harmony of the elements, rather than trying to make something fit the purpose.

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