Should Sports Arenas Buy Back Tickets That Fans Don’t Want?

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the teams and venues can do a better job of marketing and selling the tickets than the fan can.  this is exactly why stubhub is doing so well, they do the marketing on behalf of the fans.  -makeitmindful




This is really silly. Think about it. The entire premise is that the market has too much supply. Nobody wants to go to these games for $40 a seat. So the plan is for some sucker to pay $40 and then sell back the ticket to the box office for $10? And the box office to then try to sell it for $15?

Not only does that create huge ill will (selling something back at a huge loss to the original seller) but would be an enormous administrative headache for a POTENTIAL $5 profit (minus expenses). 

And the bit about venue's wanting to corner the market only makes sense if they have a desirable product. What good does it do the Yankees to be the only seller of tickets if the price point is way beyond what anyone is willing to pay? The problem is that team need to be perceived as "high end" entertainment in an era where I have eight hundred million other options and where, frankly, it's probably a better fan experience from my living room. When I was 12 I went to games. Now? I see maybe 1-2 a year as a throw back....that's the real problem.