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The Stimulus Package Gets a Logo

First the stimulus got a website. Now it's getting a logo. Without a doubt, the Obama team has brought its branding expertise from the campaign trail to the White House. All projects funded by the American Recovery and Reinvestment Act (ARRA) will be marked with this emblem.

Obama explained yesterday:


If we couldn't identify how the money is spent, it might seem like $787 billion just vanished into thin air. I can't help but think the logo will also score Obama some political points. When you see people at work, the logo reminds you that Obama's stimulus plan is partially to thank!

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